Customer Care Quotes

She is free in her wildness, she is a wanderess, a drop of free water. She knows nothing of borders and cares nothing for rules or customs. 'Time' for her isn’t something to fight against. Her life flows clean, with passion, like fresh water.

People don't care how much you know until they know how much you care

Kindness and a caring mind are two separate qualities. Kindness is manners. It is superficial custom, an acquired practice. Not so the mind. The mind is deeper, stronger, and, I believe, it is far more inconstant.

I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive. Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I've got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial! I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers. I’m a non-believer and an over-achiever, laid-back but fashion-forward. Up-front, down-home, low-rent, high-maintenance. Super-sized, long-lasting, high-definition, fast-acting, oven-ready and built-to-last! I’m a hands-on, foot-loose, knee-jerk head case pretty maturely post-traumatic and I’ve got a love-child that sends me hate mail. But, I’m feeling, I’m caring, I’m healing, I’m sharing-- a supportive, bonding, nurturing primary care-giver. My output is down, but my income is up. I took a short position on the long bond and my revenue stream has its own cash-flow. I read junk mail, I eat junk food, I buy junk bonds and I watch trash sports! I’m gender specific, capital intensive, user-friendly and lactose intolerant. I like rough sex. I like tough love. I use the “F” word in my emails and the software on my hard-drive is hardcore--no soft porn. I bought a microwave at a mini-mall; I bought a mini-van at a mega-store. I eat fast-food in the slow lane. I’m toll-free, bite-sized, ready-to-wear and I come in all sizes. A fully-equipped, factory-authorized, hospital-tested, clinically-proven, scientifically- formulated medical miracle. I’ve been pre-wash, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double-wrapped, vacuum-packed and, I have an unlimited broadband capacity. I’m a rude dude, but I’m the real deal. Lean and mean! Cocked, locked and ready-to-rock. Rough, tough and hard to bluff. I take it slow, I go with the flow, I ride with the tide. I’ve got glide in my stride. Drivin and movin, sailin and spinin, jiving and groovin, wailin and winnin. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hearty and lunch time is crunch time. I’m hangin in, there ain’t no doubt and I’m hangin tough, over and out!

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator. What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artists who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances. An artists is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artists takes it personally. That's why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That's why Tony Hsieh, founder of Zappos, is an artists, while a boiler room of telemarketers is simply a scam. Tom Peters, corporate gadfly and writer, is an artists, even though his readers are businesspeople. He's an artists because he takes a stand, he takes the work personally, and he doesn't care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it's important, not because he expects you to pay him for it. Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.

Shouldn’t you be working instead of fraternizing with customers?” I choked. He smiled. “What are you doing Sunday night?” I snorted. By accident. “Are you asking me out?” “You’re getting cocky. I like that, Angel.” “I don’t care what you like. I’m not going out with you. Not on a date. Not alone.

Good customer care representatives will possess good knowledge to answer any questions without beating around the bush and delaying the issue for a few more days until they find somebody else to look into it.

Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.

If anyone, no matter who, were given the opportunity of choosing from amongst all the nations in the world the set of beliefs which he thought best, he would inevitably—after careful considerations of their relative merits—choose that of his own country. Everyone without exception believes his own native customs, and the religion he was brought up in, to be the best.

Grief turns out to be a place none of us know until we reach it. We anticipate (we know) that someone close to us could die, but we do not look beyond the few days or weeks that immediately follow such an imagined death. We misconstrue the nature of even those few days or weeks. We might expect if the death is sudden to feel shock. We do not expect the shock to be obliterative, dislocating to both body and mind. We might expect that we will be prostrate, inconsolable, crazy with loss. We do not expect to be literally crazy, cool customers who believe that their husband is about to return and need his shoes. In the version of grief we imagine, the model will be "healing." A certain forward movement will prevail. The worst days will be the earliest days. We imagine that the moment to most severely test us will be the funeral, after which this hypothetical healing will take place. When we anticipate the funeral we wonder about failing to "get through it," rise to the occasion, exhibit the "strength" that invariably gets mentioned as the correct response to death. We anticipate needing to steel ourselves the for the moment: will I be able to greet people, will I be able to leave the scene, will I be able even to get dressed that day? We have no way of knowing that this will not be the issue. We have no way of knowing that the funeral itself will be anodyne, a kind of narcotic regression in which we are wrapped in the care of others and the gravity and meaning of the occasion. Nor can we know ahead of the fact (and here lies the heart of the difference between grief was we imagine it and grief as it is) the unending absence that follows, the void, the very opposite of meaning, the relentless succession of moments during which we will confront the experience of meaninglessness itself.

Customers want someone just like them, even when it comes to picking a company.

Keep your focus on increasing customer satisfaction and building customer relationships, everything else will take care of itself.

When you take care of your customers, they will reward you with increased business sales and increased profits in return.

Customers need to know that they are heard, and their opinions are respected and acknowledged.

Everything around your customers is shaping those needs and wants. We can’t stop this change from happening, but we can listen.

The jogger sighed. He pulled out his phone and my eyes got big, because it glowed with a bluish light. When he extended the antenna, two creatures began writhing around it-green snakes, no bigger than earthworms. The jogger didn't seem to notice. He checked his LCD display and cursed. "I've got to take this. Just a sec ..." Then into the phone: "Hello?" He listened. The mini-snakes writhed up and down the antenna right next to his ear. Yeah," the jogger said. "Listen-I know, but... I don't care if he is chained to a rock with vultures pecking at his liver, if he doesn't have a tracking number, we can't locate his package....A gift to humankind, great... You know how many of those we deliver-Oh, never mind. Listen, just refer him to Eris in customer service. I gotta go.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it. Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? People don’t buy WHAT you do, they buy WHY you do it. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us. For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation. Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order. Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to. You don’t hire for skills, you hire for attitude. You can always teach skills. Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left. Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down. All organizations start with WHY, but only the great ones keep their WHY clear year after year.

Care more about being accurately and precisely who you are, than caring what someone might think about you. Be daring enough to tell us--your customers, your fans, your people--about your deep desires and ambitions, because we?ll be the ones to help you fulfill them. You don't have to be fearless. Just be sincere.

Customers don’t care how much time something takes to build. They care only if it serves their needs.

And they were relieved they found me alive, well and none the worse for wear. They cared and they didn’t mind who knew it, not the hotel staff and customer onlookers, the police or the paramedics. Tough guys or not, I was one of them. I wasn’t Ms. Townsend anymore. I was Sadie, Rock Chick. How great was that?

Nothing consoles and comforts like certainty does.

In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.

Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups

No. Kindness and a caring mind are two separate qualities. Kindness is manners. It is superficial custom, an acquired practice. Not so the mind. The mind is deeper, stronger and, I believe, it is far more inconstant.

The customer glared. Then she threw the bonnet at Sophie and stormed out of the shop. Sophie carefully crammed the bonnet into the wastebasket, panting rather. The rule was: Lose your temper, lose a customer. She had just proved that rule. It troubled her to realise how very enjoyable it had been.

Take good care of your customers and they will take care of your business.

Until you understand your customers - deeply and genuinely - you cannot hope to serve them

So by my lights, the number one rule for salespeople is to show customers that you genuinely like them. There’s a wise adage that fits this logic well: people don’t care how much you know until they know how much you care.

The code-of-ethics playlist: o Treat your colleagues, family, and friends with respect, dignity, fairness, and courtesy. o Pride yourself in the diversity of your experience and know that you have a lot to offer. o Commit to creating and supporting a world that is free of discrimination, harassment, and retaliation. o Have balance in your life and help others to do the same. o Invest in yourself, achieve ongoing enhancement of your skills, and continually upgrade your abilities. o Be approachable, listen carefully, and look people directly in the eyes when speaking. o Be involved, know what is expected from you, and let others know what is expected from them. o Recognize and acknowledge achievement. o Celebrate, relive, and communicate your successes on an ongoing basis.

Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.

The reason is that good management itself was the root cause. Managers played the game the way it was supposed to be played. The very decision-making and resource-allocation processes that are key to the success of established companies are the very processes that reject disruptive technologies: listening carefully to customers; tracking competitors’ actions carefully; and investing resources to design and build higher-performance, higher-quality products that will yield greater profit. These are the reasons why great firms stumbled or failed when confronted with disruptive technological change.

Take good care of your customers and they will take care of your business

Until you understand your customers - deeply and genuinely - you cannot truly serve them

An empty canvas to paint on. A mirror, reflecting only what others care to project. A bolt of fabric that can be custom tailored to.

Strigoi are the Lost. You're the Tainted because you joined the modern world and left behind their backward ways for your own messed up customs." "Hey," I retorted. "We're not the ones with overalls and banjos." "Rose," chastised Dimitri, with a pointed look at the door. "Be careful. And besides, we only saw one person in overalls.

It is my custom to have sherry in the drawing room at eight-thirty and supper at nine. In future, please join me here promptly at eight-thirty, Alexandra." Fire ignited in Alexandra's eyes, but she managed to keep her voice level. "You've already told me where I may sleep, where I may go, who must accompany me, and when I must eat. Would you care to instruct me as to when I may breathe?

In Hollywood, the real stars are all in animation. Alvin and the Chipmunks don't throw star fits, don't demand custom-designed Winnebagos, and are a breeze at costume fittings. Cruella DeVille, Gorgo, Rainbow Brite, Gus-Gus, Uncle Scrooge, and the Care Bears are all superstars and they don't have drug problems, marital difficulties, or paternity suits to blacken their images. They don't age, balk at promoting, or sass highly paid directors. Plus, you can market them to death and they never feel exploited. I'd like to do a big-budget snuff film starring every last one of them.

She's come to realize that life is a bit like doing laundry--you have to separate the darks from the lights. One's not necessarily better than the other--they're just different. They have different needs, require different levels of care. She knows plenty of customers who don't give it much thought and throw all their laundry in together, and maybe that's the chaotic part of life that just happens, that no matter how hard you try, you can't always keep things separate. A red sock gets mixed in with a load of whites, or a delicate black top gets washed in hot water by accident. These things happen. All you can do is learn from it and move on. Tell your husband to enjoy his pink underwear, give your shrunken top to your little sister or niece. But it doesn't mean that you stop sorting your laundry. You keep sorting--lights from darks, darks from lights--and hope for the best.

The king was silent. "Ents!" he said at length. "Out of the shadows of legend I begin a little to understand the marvel of the trees, I think. I have lived to see strange days. Long we have tended our beasts and our fields, built our houses, wrought our tools, or ridden away to help in the wars of Minas Tirith. And that we called the life of Men, the way of the world. We cared little for what lay beyond the borders of our land. Songs we have that tell of these things, but we are forgetting them, teaching them only to children, as a careless custom. And now the songs have come down among us out of the strange places, and walk visible under the Sun." "You should be glad," Théoden King," said Gandalf. "For not only the little life of Men is now endangered, but the life also of those thing which you have deemed the matter of legend. You are not without allies, even if you know them not." "Yet also I should be sad," said Théoden. "For however the fortune of war shall go, may it not so end that much that was fair and wonderful shall pass for ever out of Middle-earth?

Customers loves certainty, make sure you give it to them.

Customers won’t care about any particular technology unless it solves a particular problem in a superior way.

If you care about your customers as people—if you like, appreciate, and desire to serve them—you will be rewarded.

How your business makes your customers feel has a direct correlation to how much money they are willing to spend with your business and the promptness with which they spend money with your business. You should make your customers feel welcome, make them feel appreciated, make them feel respected. And show customers that your business is valuable by ensuring that you and every employee treats the business with care and respect.

What’s really worried me over the years is not our stock price, but that we might someday fail to take care of our customers, or that our managers might fail to motivate and take care of our associates. I also was worried that we might lose the team concept, or fail to keep the family concept viable and realistic and meaningful to our folks as we grow. Those challenges are more real than somebody’s theory that we’re headed down the wrong path. As

Another reason Hawthorne set his story in the past (in lies) was 'cause he couldn't say directly all the wild things he wanted to say. He was living in a society to which ideas and writing still mattered. In 'The Custom House', the introduction to The Scarlet Letter, Hawthorne makes sure he tells us the story of The Scarlet Letter occurred long ago and has nothing to do with anyone who's now living. After all, Hawthorne had to protect himself so he could keep writing. Right now I can speak as directly as I want 'cause no one gives a shit about writing and ideas, all anyone cares about is money. Even if one person in Boise, Idaho, gave half-a-shit, the only book Mr Idaho can get his hands on is a book the publishers, or rather the advertisers ('cause all businessmen are now advertisers) have decided will net half-a-million in movie and/or TV rights. A book that can be advertised. Define culture that way.

That’s why you never hear politicians talking about ‘citizens,’ it’s all ‘taxpayers,’ as though the salient fact of your relationship to the state is how much you pay. Like the state was a business and citizenship was a loyalty program that rewarded you for your custom with roads and health care. Zottas cooked the process so they get all the money and own the political process, pay as much or as little tax as they want. Sure, they pay most of the tax, because they’ve built a set of rules that gives them most of the money. Talking about ‘taxpayers’ means that the state’s debt is to rich dudes, and anything it gives to kids or old people or sick people or disabled people is charity we should be grateful for, since none of those people are paying tax that justifies their rewards from Government Inc.

When You Care, People Notice

For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.

Hmm, let me think carefully about that question. Q: "You were there until the time you left, is that true?

When you travel to another country, it’s important to know the local customs. When you’re interacting with someone with BPD, it’s crucial to understand that their unconscious assumptions may be very different from yours. They may include: I must be loved by all the important people in my life at all times or else I am worthless. I must be completely competent in all ways to be a worthwhile person. Some people are good and everything about them is perfect. Other people are thoroughly bad and should be blamed and punished for it. My feelings are caused by external events. I have no control over my emotions or the things I do in reaction to them. Nobody cares about me as much as I care about them, so I lose everyone I care about—despite the desperate things I do to stop them from leaving me. If someone treats me badly, then I become bad.

Sometimes I forget this insoluble mess and dream: he’ll save me, we’ll travel; we’ll hunt in the deserts, we’ll sleep on the pavements of strange cities, carelessly, without his guilt, without my pain. Or else I’m going to wake up and all the human laws and customs of this world will have changed—thanks to some magical power—or this world, without changing, will let me feel desire and be happy and carefree. What did I want from him who hurt me more than I thought it was possible for two people to hurt each other? I wanted the adventures found in kids’ books. He couldn’t give me these because he wasn’t able to. Whatever did he want from me? I never understood. He told me he was just average: average regrets, average hopes. What do I care about all that average shit that has nothing to do with adventure?

As for her own share in the matter, she felt no shame at all. It had pleased Satan to come to her aid. Considering carefully, she did not see who else would have done so. Custom, public opinion, law, church, and state - all would have shaken their massive heads against her plea, and sent her back to bondage.

We’ll have to manage this very carefully, Evie. From what I saw, it would appear that entire court wants you dead.” “Yeah, well, you know. Stopping their custom-made Empty One, stabbing their queen in the neck, breaking their mirror forest, I’m not really Miss Popularity there.” “Stabbing—You what?” “Long story. Faerie? I’d really like to hang out with my boyfriend while he’s, you know, conscious.” “Seconded,” Lend shouted.

Good Stories Always Beat Good Spreadsheets” “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bullshit talk, we are all still emotionally driven human beings. We want to attach ourselves to narratives. We don’t act because of equations. We follow our beliefs. We get behind leaders who stir our feelings. In the early days of your venture, if you find someone diving too deep into the numbers, that means they are struggling to find a reason to deeply care about you.

When pragmatists buy, they care about the company they are buying from, the quality of the product they are buying, the infrastructure of supporting products and system interfaces, and the reliability of the service they are going to get.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

He envisions the supply chain as an “intricate network of suppliers, distributors, and customers who share carefully managed information about demand, decisions, and performance, and who recognize that success for one part of the supply chain means success for all.

People will look different when I see them with God. People are a huge part of the “with God” life, because we have to live with people. We have to interact with them. How we get along with people says a lot about where our soul rests. When we are living with God, we will see people as God sees them. If I’m aware God is here with me, and God is looking at you at the same moment I’m looking at you, it will change how I respond to you. Instead of seeing you as the annoying server at McDonald’s who messed up my order, I will see you as someone God loved enough to send his Son to die on your behalf. I will see you as a real person who got up dreading going to work, dealing with impatient customers, being on her feet all day. In other words, I will no longer see you as everyone else sees you. This is exactly what Paul is after when he says, “From now on we regard no one from a worldly point of view.” From now on, now that my soul is centered with God in Jesus, I won’t look at people the same way.

What’s our market share? Don’t know, don’t care. It’s irrelevant. Do we have enough customers paying us enough money to cover our costs and generate a profit? Yes. Is that number increasing every year? Yes. That’s good enough for us. Doesn’t matter if we’re 2 percent of the market or 4 percent or 75 percent. What matters is that we have a healthy business with sound economics that work for us. Costs under control, profitable sales.

That’s why you never hear politicians talking about ‘citizens,’ it’s all ‘taxpayers,’ as though the salient fact of your relationship to the state is how much you pay. Like the state was a business and citizenship was a loyalty program that rewarded you for your custom with roads and health care.

Then in a moment, in that vast space of rocks and sky and scorching sun, I understood that he had not meant religious faith, not exactly. He was not urging me to become a Muslim or to believe in one interpretation of God rather than another. He knew me for what I was, an old, cold, cautious scientist. That was what I was then. And he was simply pointing out to me the first step to take. The word he had used was faith, but what he meant was belief. The first step was simple: it was to believe in belief itself. I had just taken that step. At long last I understood. I had belief. I did not know, or for the moment care, what exactly it was I had to believe in. I only knew that belief in something was the first step away from believing in nothing, the first step away from a world which only recognised what it could count, measure, sell or buy. The people here still had that innocent power of belief: not the angry denial of other people’s belief of religious fanatics, but a quiet affirmation. That was what I sensed here, in this land and in this place, which made it so different from home. It was not the clothes, not the language, not the customs, not the sense of being in another century. It was none of these. It was the pervading presence of belief. I believed in belief. I didn’t exactly feel as if I was on the road to Damascus, and I was aware I could not think straight because of the power of the sun, but now I knew what the Yemen salmon project was all about. It had already worked its transformation on me. It would do the same for others.

The portraits, of more historical than artistic interest, had gone; and tapestry, full of the blue and bronze of peacocks, fell over the doors, and shut out all history and activity untouched with beauty and peace; and now when I looked at my Crevelli and pondered on the rose in the hand of the Virgin, wherein the form was so delicate and precise that it seemed more like a thought than a flower, or at the grey dawn and rapturous faces of my Francesca, I knew all a Christian's ecstasy without his slavery to rule and custom; when I pondered over the antique bronze gods and goddesses, which I had mortgaged my house to buy, I had all a pagan's delight in various beauty and without his terror at sleepless destiny and his labour with many sacrifices; and I had only to go to my bookshelf, where every book was bound in leather, stamped with intricate ornament, and of a carefully chosen colour: Shakespeare in the orange of the glory of the world, Dante in the dull red of his anger, Milton in the blue grey of his formal calm; and I could experience what I would of human passions without their bitterness and without satiety. I had gathered about me all gods because I believed in none, and experienced every pleasure because I gave myself to none, but held myself apart, individual, indissoluble, a mirror of polished steel: I looked in the triumph of this imagination at the birds of Hera, glowing in the firelight as though they were wrought of jewels; and to my mind, for which symbolism was a necessity, they seemed the doorkeepers of my world, shutting out all that was not of as affluent a beauty as their own; and for a moment I thought as I had thought in so many other moments, that it was possible to rob life of every bitterness except the bitterness of death; and then a thought which had followed this thought, time after time, filled me with a passionate sorrow.

Diner Customer 1 (Kyle): …I’ll give you one piece of advice, on account of I like you and I don’t want to see you get hurt. First time I went to Vegas, I thought It was the most beautiful place in the world. All lights and neon. And the women --- well, the WOMEN… Anyway, didn’t take me long to figure out the whole place was on the hustle, that none of it was what it looked like, and if you’re not real careful, a place like that can kill you. Bill: Asgard ain’t Vegas, Kyle. Diner Customer 1 (Kyle): No, sir. You’re absolutely right. It isn’t Vegas. ‘Cause in Vegas, even guys like you and me can win once in a while. (Kyle leaves the diner) Diner Customer 2: Pay no attention to him, Bill. A man loses two hundred-fifty dollars on the slots, and he thinks it gives him wisdom. Biggest mistakes I ever made were in listening to guys like that, instead of listening to my own heart… what my granddad used to call “The Tyranny of Reasonable Voices.” Mistakes you make can always be worked out. The mistakes you don’t make because you do nothing, because you don’t try, you don’t risk, those are the ones that haunt you when you get old. Regret, that’s the real killer. Go where your heart leads you, Bill. Life’ll take care of the rest. It always does. - Thor #10 (2007)

The rest of us are still living on the borrowed fuel of potential and so far have not left deep footprints. But together we carry a brackish air of importance. As if we are doing something worthy in the world. Maybe how we live our lives is the grand experiment? Mixing company, throwing out customs, using first names, waiting to marry, ignoring the rules, and choosing what to care about. Is that why we matter? Or perhaps Miss Warre-Cornish is right and we do not matter in the least.

Sometimes they need to prove to themselves that they still own themselves, that they can still care for themselves, that they still have things—customs—that are their own.” “Sounds like an expression of the Human conflict,” Aaor said. “It is,” I agreed. “They’re proving their independence at a time when they’re no longer independent...

Of courage undaunted, possessing a firmness and perseverance of purpose which nothing but impossibilities could divert from its direction, careful as a father of those committed to his charge, yet steady in the maintenance of order and discipline, intimate with the Indian character, customs, and principles; habituated to the hunting life, guarded by exact observation of the vegetables and animals of his own country against losing time in the description of objects already possessed; honest, disinterested, liberal, of sound understanding, and a fidelity to truth so scrupulous that whatever he should report would be as certain as if seen by ourselves – with all these qualifications as if selected and implanted by nature in one body for this express purpose, I could have no hesitation in confiding the enterprise to him. To fill up the measure desired, he wanted nothing but a greater familiarity with the technical language of the natural sciences, and readiness in the astronomical observations necessary for the geography of his route. To acquire these he repaired immediately to Philadelphia, and placed himself under the tutorage of the distinguished professors of that place.

Sapiens instinctively divide humanity into two parts, ‘we’ and ‘they’. We are people like you and me, who share our language, religion and customs. We are all responsible for each other, but not responsible for them. We were always distinct from them, and owe them nothing. We don’t want to see any of them in our territory, and we don’t care an iota what happens in their territory. They are barely even human.

Catherine had to treat the church hierarchy carefully. She had always exercised a rational flexibility in matters of religious dogma and policy. Brought up in an atmosphere of strict Lutheranism, she had as a child expressed enough skepticism about religion to worry her deeply conventional father. As a fourteen-year-old in Russia, she had been required to change her religion to Orthodoxy. In public, she scrupulously observed all forms of this faith, attending church services, observing religious holidays, and making pilgrimages. Throughout her reign, she never underestimated the importance of religion. She knew that the name of the autocrat and the power of the throne were embodied in the daily prayers of the faithful, and that the views of the clergy and the piety of the masses were a power to be reckoned with. She understood that the sovereign, whatever his or her private views of religion, must find a way to make this work. When Voltaire was asked how he, who denied God, could take Holy Communion, he replied that he “breakfasted according to the custom of the country.” Having observed the disastrous effect of her husband’s contemptuous public rejection of the Orthodox Church, Catherine chose to emulate Voltaire.

Then the voice - which identified itself as the prince of this world, the only being who really knows what happens on Earth - began to show him the people around him on the beach. The wonderful father who was busy packing things up and helping his children put on some warm clothes and who would love to have an affair with his secretary, but was terrified on his wife's response. His wife who would like to work and have her independence, but who was terrified of her husband's response. The children who behave themselves because they were terrified of being punished. The girl who was reading a book all on her own beneath the sunshade, pretending she didn't care, but inside was terrified of spending the rest of her life alone. The boy running around with a tennis racuqet , terrified of having to live up to his parents' expectations. The waiter serving tropical drinks to the rich customers and terrified that he could be sacket at any moment. The young girl who wanted to be a dance, but who was studying law instead because she was terrified of what the neighbours might say. The old man who didn't smoke or drink and said he felt much better for it, when in truth it was the terror of death what whispered in his ears like the wind. The married couple who ran by, splashing through the surf, with a smile on their face but with a terror in their hearts telling them that they would soon be old, boring and useless. The man with the suntan who swept up in his launch in front of everybody and waved and smiled, but was terrified because he could lose all his money from one moment to the next. The hotel owner, watching the whole idyllic scene from his office, trying to keep everyone happy and cheerful, urging his accountants to ever greater vigilance, and terrified because he knew that however honest he was government officials would still find mistakes in his accounts if they wanted to. There was terror in each and every one of the people on that beautiful beach and on that breathtakingly beautiful evening. Terror of being alone, terror of the darkness filling their imaginations with devils, terror of doing anything not in the manuals of good behaviour, terror of God's punishing any mistake, terror of trying and failing, terror of succeeding and having to live with the envy of other people, terror of loving and being rejected, terror of asking for a rise in salary, of accepting an invitation, of going somewhere new, of not being able to speak a foreign language, of not making the right impression, of growing old, of dying, of being pointed out because of one's defects, of not being pointed out because of one's merits, of not being noticed either for one's defects of one's merits.

I smelt him, smelt Johnny; for a second I thought - what? That he was there, was with me, that he wasn't...But I realised it was his perfume, the one I'd had made specially for him by an artisan perfumer in New York, his own custom-made one-off blend. It had been hideously expensive but I hadn't cared as long as it had pleased him. It was all intense essential oils, layer upon layer of labdanum, patchouli, vanilla, vetiver, ambrette, frankincense, myrrh, amber, Bulgarian rose absolute, Oud wood - the list was endless and beautiful, like a scented prayer. The woman had said some of the ingredients would keep their fragrance for a hundred years, would never die. Like me, he'd said, like us. I'd put some drops of the heavy dark oil on a couple of cotton wool pads and put them in the box when we got it, now the fragrance - strange, narcotic, archaic - filled the room like his ghost, embracing me in memories.

Why do we need to be pardoned? What are we to be pardoned for? For not dying of hunger? For not accepting humbly the historic burden of disdain and abandonment? For having risen up in arms after we found all other paths closed? For not heeding the Chiapas penal code, one of the most absurd and repressive in history? For showing the rest of the country and the whole world that human dignity still exists even among the world’s poorest peoples? For having made careful preparations before we began our uprising? For bringing guns to battle instead of bows and arrows? For being Mexicans? For being mainly indigenous? For calling on the Mexican people to fight by whatever means possible for what belongs to them? For fighting for liberty, democracy and justice? For not following the example of previous guerrilla armies? For refusing to surrender? For refusing to sell ourselves out? Who should we ask for pardon, and who can grant it? Those who for many years glutted themselves at a table of plenty while we sat with death so often, we finally stopped fearing it? Those who filled our pockets and our souls with empty promises and words? Or should we ask pardon from the dead, our dead, who died “natural” deaths of “natural causes” like measles, whooping cough, break-bone fever, cholera, typhus, mononucleosis, tetanus, pneumonia, malaria and other lovely gastrointestinal and pulmonary diseases? Our dead, so very dead, so democratically dead from sorrow because no one did anything, because the dead, our dead, went just like that, with no one keeping count with no one saying, “Enough!” which would at least have granted some meaning to their deaths, a meaning no one ever sought for them, the dead of all times, who are now dying once again, but now in order to live? Should we ask pardon from those who deny us the right and capacity to govern ourselves? From those who don’t respect our customs and our culture and who ask us for identification papers and obedience to a law whose existence and moral basis we don’t accept? From those who oppress us, torture us, assassinate us, disappear us from the grave “crime” of wanting a piece of land, not too big and not too small, but just a simple piece of land on which we can grow something to fill our stomachs? Who should ask for pardon, and who can grant it?

Second hand books had so much life in them. They'd lived, sometimes in many homes, or maybe just one. They'd been on airplanes, traveled to sunny beaches, or crowded into a backpack and taken high up a mountain where the air thinned. "Some had been held aloft tepid rose-scented baths, and thickened and warped with moisture. Others had child-like scrawls on the acknowledgement page, little fingers looking for a blank space to leave their mark. Then there were the pristine novels, ones that had been read carefully, bookmarks used, almost like their owner barely pried the pages open so loathe were they to damage their treasure. I loved them all. And I found it hard to part with them. Though years of book selling had steeled me. I had to let them go, and each time made a fervent wish they'd be read well, and often. Missy, my best friend, said I was completely cuckoo, and that I spent too much time alone in my shadowy shop, because I believed my books communicated with me. A soft sigh here, as they stretched their bindings when dawn broke, or a hum, as they anticipated a customer hovering close who might run a hand along their cover, tempting them to flutter their pages hello. Books were fussy when it came to their owners, and gave off a type of sound, an almost imperceptible whirr, when the right person was near. Most people weren't aware that books chose us, at the time when we needed them.

What Mr Chivery thought of these things, or how much or how little he knew about them, was never gathered from himself. It has been already remarked that he was a man of few words; and it may be here observed that he had imbibed a professional habit of locking everything up. He locked himself up as carefully as he locked up the Marshalsea debtors. Even his custom of bolting his meals may have been a part of an uniform whole; but there is no question, that, as to all other purposes, he kept his mouth as he kept the Marshalsea door. He never opened it without occasion. When it was necessary to let anything out, he opened it a little way, held it open just as long as sufficed for the purpose, and locked it again.

When an Indian Child has been brought up among us, taught our language and habituated to our Customs, yet if he goes to see his relations and make one Indian Ramble with them there is no persuading him ever to return, and that this is not natural merely as Indians, but as men, is plain from this, that when white persons of either sex have been taken prisoner young by the Indians, and lived awhile among them, tho’ ransomed by their Friends, and treated with all imaginable tenderness to prevail with them to stay among the English, yet in a Short time they become disgusted with our manner of life, and the care and pains that are necessary to support it, and take the first opportunity of escaping again into the Woods, from whence there is no reclaiming them. One instance I remember to have heard, where the person was to be brought home to possess a good Estate; but finding some care necessary to keep it together, he relinquished it to a younger brother, reserving to himself nothing but a gun and match-Coat, with which he took his way again to the Wilderness.30

Grief turns out to be a place none of us know until we reach it...We might expect that we will be prostrate, inconsolable, crazy with loss. We do not expect to be literally crazy, cool customers who believe that their husband is about to return and need his shoes. In the version of grief we imagine, the model will be 'healing.' A Certain forward movement will prevail. The worst days will be the earliest days. We imagine that the moment to most severely test us will be the funeral, after which this hypothetical healing will take place. When we anticipate the funeral we wonder about failing to 'get through it,' rise to the occasion, exhibit the 'strength' that invariably gets mentioned as the correct response to death. We anticipate needing to steel ourselves for the moment: will I be able to greet people, will I be able to leave the scene, will I be able even to get dressed that day? We have no way of knowing that this will not be the issue. We have no way of knowing that the funeral itself will be anodyne, a kind of narcotic regression in which we are wrapped in the care of others and the gravity and meaning of the occasion. Nor can we know ahead of the fact the unending absence that follows, the void, the very opposite of meaning, the relentless succession of moments during which we will confront the experience of meaninglessness itself.

You're mine now, Harry thought at the walls of Diagon Alley, and all the shops and items, and all the shopkeepers and customers; and all the lands and people of wizarding Britain, and all the wider wizarding world; and the entire greater universe of which Muggle scientists understood so much less than they believed. I, Harry James Potter-Evans-Verres, do now claim this territory in the name of Science. Lightning and thunder completely failed to flash and boom in the cloudless skies. "What are you smiling about?" inquired Professor McGonagall, warily and wearily. "I'm wondering if there's a spell to make lightning flash in the background whenever I make an ominous resolution," explained Harry. He was carefully memorising the exact words of his ominous resolution so that future history books would get it right.

I write them to improve my productivity as a programmer. Making the quality assurance department happy is just a side effect. Unit tests are highly localized. Each test class works within a single package. It tests the interfaces to other packages, but beyond that it assumes the rest just works. Functional tests are a different animal. They are written to ensure the software as a whole works. They provide quality assurance to the customer and don't care about programmer productivity. They should be developed by a different team, one who delights in finding bugs.

In the course of my life I have had pre-pubescent ballerinas; emaciated duchesses, dolorous and forever tired, melomaniac and morphine-sodden; bankers' wives with eyes hollower than those of suburban streetwalkers; music-hall chorus girls who tip creosote into their Roederer when getting drunk... I have even had the awkward androgynes, the unsexed dishes of the day of the *tables d'hote* of Montmartre. Like any vulgar follower of fashion, like any member of the herd, I have made love to bony and improbably slender little girls, frightened and macabre, spiced with carbolic and peppered with chlorotic make-up. Like an imbecile, I have believed in the mouths of prey and sacrificial victims. Like a simpleton, I have believed in the large lewd eyes of a ragged heap of sickly little creatures: alcoholic and cynical shop girls and whores. The profundity of their eyes and the mystery of their mouths... the jewellers of some and the manicurists of others furnish them with *eaux de toilette*, with soaps and rouges. And Fanny the etheromaniac, rising every morning for a measured dose of cola and coca, does not put ether only on her handkerchief. It is all fakery and self-advertisement - *truquage and battage*, as their vile argot has it. Their phosphorescent rottenness, their emaciated fervour, their Lesbian blight, their shop-sign vices set up to arouse their clients, to excite the perversity of young and old men alike in the sickness of perverse tastes! All of it can sparkle and catch fire only at the hour when the gas is lit in the corridors of the music-halls and the crude nickel-plated decor of the bars. Beneath the cerise three-ply collars of the night-prowlers, as beneath the bulging silks of the cyclist, the whole seductive display of passionate pallor, of knowing depravity, of exhausted and sensual anaemia - all the charm of spicy flowers celebrated in the writings of Paul Bourget and Maurice Barres - is nothing but a role carefully learned and rehearsed a hundred times over. It is a chapter of the MANCHON DE FRANCINE read over and over again, swotted up and acted out by ingenious barnstormers, fully conscious of the squalid salacity of the male of the species, and knowledgeable in the means of starting up the broken-down engines of their customers. To think that I also have loved these maleficent and sick little beasts, these fake Primaveras, these discounted Jocondes, the whole hundred-franc stock-in-trade of Leonardos and Botticellis from the workshops of painters and the drinking-dens of aesthetes, these flowers mounted on a brass thread in Montparnasse and Levallois-Perret! And the odious and tiresome travesty - the corsetted torso slapped on top of heron's legs, painful to behold, the ugly features primed by boulevard boxes, the fake Dresden of Nina Grandiere retouched from a medicine bottle, complaining and spectral at the same time - of Mademoiselle Guilbert and her long black gloves!... Have I now had enough of the horror of this nightmare! How have I been able to tolerate it for so long? The fact is that I was then ignorant even of the nature of my sickness. It was latent in me, like a fire smouldering beneath the ashes. I have cherished it since... perhaps since early childhood, for it must always have been in me, although I did not know it!

May 28, 1877 As I don’t believe in sending letters filled with treacle-like sentiment, I feel as if I should…send you a puppy or something. Alas. I don’t know if puppies keep when sent through the mails—and I doubt they’d pass through customs these days. It’s too bad you aren’t a pirate, as you’d once planned. That would make puppy delivery far more efficient. I’d bring up my own ship next to you and send you an entire broadside of puppies. You’d be buried in very small dogs. You’d be far too busy with puppy care to worry about anything else. This is now sounding more and more invasive, and less and less cheering—and nonetheless I have yet to meet anyone who was not delighted by a wriggling mass of puppies. If I ever did meet such a person, he would deserve misery. Do not doubt the power of the puppy-cannon. Edward P.S. If there is no puppy attached to this message, it is because it was confiscated by customs. Bah. Customs is terrible

Sunday night is my personal weekly Halloween. I walk along slowly and drag my fingertips along the bars of chocolate. Goddamn, you sexy little squares. Dark, milk, white, I do not discriminate. I eat it all. Those fluorescent sour candies that only obnoxious little boys like. I suck candy apples clean. If an envelope seal is sweet, I’ll lick it twice. Growing up, I was that kid who would easily get lured into a van with the promise of a lollipop. Sometimes, I let the retail seduction last for twenty minutes, ignoring Marco and feeling up the merchandise, but I’m so tired of male voices. “Five bags of marshmallows,” Marco says in a resigned tone. “Wine. And a can of cat food.” “Cat food is low carb.” He makes no move to scan anything, so I scan each item myself and unroll a few notes from my tips. “Your job involves selling things. Sell them. Change, please.” “I just don’t know why you do this to yourself.” Marco looks at the register with a moral dilemma in his eyes. “Every week you come and do this.” He hesitates and looks over his shoulder where his sugar book sits under a layer of dust. He knows not to try to slip it into my bag with my purchases. “I don’t know why you care, dude. Just serve me. I don’t need your help.” He’s not entirely wrong about my being an addict. I would lick a line of icing sugar off this counter right now if no one were around. I would walk into a cane plantation and bite right in... “Give me my change or I swear to God …” I squeeze my eyes shut and try to tamp down my temper. “Just treat me like any other customer.” He gives me a few coins’ change and bags my sweet, spongy drugs.

recognize that one of the reasons Christmases past probably didn’t live up to your expectations is that you’ve tried to do too much, too perfectly. Look at that list. Choose to let only what you love best about the holidays remain. Cross out two more “musts.” Now there’s time for gazing out the window at gently falling snow, delighting in the sounds of bells and joyful music, savoring the sweet aromas of hot cider, roast turkey, and gingerbread, sipping hot chocolate and homemade eggnog, reading a holiday story each night at dusk, basking in a fire crackling on the hearth, and re-creating cherished customs that care for your soul as well as the souls of those you love.

Although, to restless and ardent minds, morning may be the fitting season for exertion and activity, it is not always at that time that hope is strongest or the spirit most sanguine and buoyant. In trying and doubtful positions, youth, custom, a steady contemplation of the difficulties which surround us, and a familiarity with them, imperceptibly diminish our apprehensions and beget comparative indifference, if not a vague and reckless confidence in some relief, the means or nature of which we care not to foresee. But when we come, fresh, upon such things in the morning, with that dark and silent gap between us and yesterday; with every link in the brittle chain of hope, to rivet afresh; our hot enthusiasm subdued, and cool calm reason substituted in its stead; doubt and misgiving revive. As the traveller sees farthest by day, and becomes aware of rugged mountains and trackless plains which the friendly darkness had shrouded from his sight and mind together, so, the wayfarer in the toilsome path of human life sees, with each returning sun, some new obstacle to surmount, some new height to be attained. Distances stretch out before him which, last night, were scarcely taken into account, and the light which gilds all nature with its cheerful beams, seems but to shine upon the weary obstacles that yet lie strewn between him and the grave.

When the Starbursts cost a cent apiece, the average number of candies per customer was 3.5, but when the price went down to zero, the average went down to 1.1 per customer. The students limited themselves to a large degree when the candy was free. In fact, almost all the students applied a very simple social-norm rule in this situation—they politely took one and only one Starburst. ... What these results mean is that when price is not a part of the exchange, we become less selfish maximizers and start caring more about the welfare of others. We saw this demonstrated by the fact that when the price decreased to zero, customers restrained themselves and took far fewer units.

THE TEN CHARACTERISTICS OF DIFFERENCE THINKERS They practice empathy because they care enough to make an impact. They have a clear sense of the change they want to make in the world. They are impatient about tactics and endlessly patient about implementing their strategy. They ask the right questions, and that means that they talk more than twice as much as they listen, because talking takes guts. Mostly, they ignore those who offer empty criticism. They watch what people do and don’t just believe what people tell them. They innovate and create at the edges, ignoring the market of everyone. They make products for their customers, instead of trying to find customers for their products. They understand that they need to give people a story to tell—a ‘you’ve gotta see this’ moment. They work hard to change how people feel, by creating intangible value that gives them an emotional point of difference. They understand that trust is their second-most valuable asset. The first is the willingness to be wrong for the right reason.

The chief care of the legislators [in the colonies of New England] was the maintenance of orderly conduct and good morals in the community: thus they constantly invaded the domain of conscience, and there was scarcely a sin which was no subject to magisterial censure. The reader is aware of the rigor with which these laws punished rape and adultery; intercourse between unmarried persons was likewise severely repressed. The judge was empowered to inflict either a pecuniary penalty, a whipping, or marriage, on the misdemeanants; and if the records of the old courts of New Haven may be believed, prosecutions of this kind were not unfrequent. We find a sentence, bearing date the 1st of May, 1660, inflicting a fine and reprimand on a young woman who was accused of using improper language, and of allowing herself to be kissed. The Code of 1650 abounds in preventive measures. It punishes idleness and drunkenness with severity. Innkeepers were forbidden to furnish more than certain quantities of liquor to each customer; and simple lying, whenever it may be injurious, is checked by a fine or a flogging. In other places, the legislator, entirely forgetting the great principles of religious toleration which he had himself demanded in Europe, makes attendance on divine service compulsory, and goes so far as to visit with severe punishment, and even with death, Christians who choose to worship God according to a ritual differing from his own. Sometimes, indeed, the zeal for regulation induces him to descend to the most frivolous particulars: thus a law is to be found in the same code which prohibits the use of tobacco. It must not be forgotten that these fantastical and vexatious laws were not imposed by authority, but that they were freely voted by all the persons interested in them, and that the manners of the community were even more austere and puritanical than the laws.... These errors are no doubt discreditable to human reason; they attest the inferiority of our nature, which is incapable of laying firm hold upon what is true and just, and is often reduced to the alternative of two excesses. In strict connection with this penal legislation, which bears such striking marks of a narrow, sectarian spirit, and of those religious passions which had been warmed by persecution and were still fermenting among the people, a body of political laws is to be found, which, though written two hundred years ago, is still in advance of the liberties of our own age.

The historian William Cronon explains that packing plants 'distanced their customers most of all from the act of killing.... The more people became accustomed to the attractively cut, carefully wrapped, cunningly displayed packages that Swift had introduced to the trade, the more easily they could fail to remember that their purchase had once pulsed and breathed with a life much like their own.... As time went on, fewer of those who ate meat could say they had actually killed the animals themselves. In the packer's world, it was easy not to remember that eating meat was a moral act inextricably bound to killing. Such was the second nature that a corporate order had imposed on the American landscape. Forgetfulness was among the least noticed and most important of its by-products.

Do you remember bedtime as a child? I was terrified of the dark. I was terrified of the closed closet door that surely cracked open when I wasn't looking and spewed out ghouls and devils. I took care that no arms or legs protruded from the bed. I sometimes slept with the covers over my head. Sweltering, panting, barely breathing. Not even my hair exposed, lest a monster discover and devour me. I remember begging my father to check under the bed. I remember trying to explain how some monsters had invisibility cloaks. He would kiss my cheek and switch off the light. We stop looking under the bed once we realize that the monsters are inside us. It's funny how they transform. Suddenly they don't mind daylight. Suddenly they dress nicely, speak our language, and share our customs. They sit next to us on the metro and jog around our neighborhoods. They slip things into our drinks at parties and offer us jobs. Sometimes we spot them, sometimes we don't. Sometimes we even do the unthinkable: we invite them to our bed. As adults, we burn down the sanctuaries we created as children. Our inner child freaks out, but its screams are drowned by our moans as our monsters bring us to orgasm.

We used to get in some terrific fights. You have to be just as tough as they are. You can’t let them get by with anything because they are going to take care of themselves, and your job is to take care of the customer. I’d threaten Procter & Gamble with not carrying their merchandise, and they’d say, ‘Oh, you can’t get by without carrying our merchandise.’ And I’d say, ‘You watch me put it on a side counter, and I’ll put Colgate on the endcap at a penny less, and you just watch me.’ They got offended and went to Sam, and he said, ‘Whatever Claude says, that’s what it’s going to be.’ Well, now we have a real good relationship with Procter & Gamble. It’s a model that everybody talks about. But let me tell you, one reason for that is that they learned to respect us. They learned that they couldn’t bulldoze us like everybody else, and that when we said we were representing the customer, we were dead serious.” In

The presumption to rule the entire world for the benefit of all its inhabitants was startling. Evolution has made Homo sapiens, like other social mammals, a xenophobic creature. Sapiens instinctively divide humanity into two parts, ‘we’ and ‘they’. We are people like you and me, who share our language, religion and customs. We are all responsible for each other, but not responsible for them. We were always distinct from them, and owe them nothing. We don’t want to see any of them in our territory, and we don’t care an iota what happens in their territory. They are barely even human. In the language of the Dinka people of the Sudan, ‘Dinka’ simply means ‘people’. People who are not Dinka are not people. The Dinka’s bitter enemies are the Nuer. What does the word Nuer mean in Nuer language? It means ‘original people’. Thousands of miles from the Sudan deserts, in the frozen ice-lands of Alaska and north-eastern Siberia, live the Yupiks. What does Yupik mean in Yupik language? It means ‘real people’.3

As Franklin recounted: He composed it in these words, “John Thompson, hatter, makes and sells hats for ready money,” with a figure of a hat subjoined. But he thought he would submit it to his friends for their amendments. The first he showed it to thought the word “Hatter” tautologous, because followed by the words “makes hats,” which showed he was a hatter. It was struck out. The next observed that the word “makes” might as well be omitted, because his customers would not care who made the hats . . . He struck it out. A third said he thought the words “for ready money” were useless, as it was not the custom of the place to sell on credit. Everyone who purchased expected to pay. They were parted with; and the inscription now stood, “John Thompson sells hats.” “Sells hats!” says his next friend; “why, nobody will expect you to give them away. What then is the use of that word?” It was stricken out, and “hats” followed, the rather as there was one painted on the board. So his inscription was reduced ultimately to “John Thompson,” with the figure of a hat subjoined.”37

A brick could be used to show you how to live a richer, fuller, more satisfying life. Don’t you want to have fulfillment and meaning saturating your existence? I can show you how you can achieve this and so much more with just a simple brick. For just $99.99—not even an even hundred bucks, I’ll send you my exclusive life philosophy that’s built around a brick. Man’s used bricks to build houses for centuries. Now let one man, me, show you how a brick can be used to build your life up bigger and stronger than you ever imagined. But act now, because supplies are limited. This amazing offer won’t last forever. You don’t want to wake up in ten years to find yourself divorced, homeless, and missing your testicles because you waited even two hours too long to obtain this information. Become a hero today—save your life. Procrastination is only for the painful things in life. We prolong the boring, but why put off for tomorrow the exciting life you could be living today? If you’re not satisfied with the information I’m providing, I’m willing to offer you a no money back guarantee. That’s right, you read that wrong. If you are not 100% dissatisfied with my product, I’ll give you your money back. For $99.99 I’m offering 99.99%, but you’ve got to be willing to penny up that percentage to 100. Why delay? The life you really want is mine, and I’m willing to give it to you—for a price. That price is a one-time fee of $99.99, which of course everyone can afford—even if they can’t afford it. Homeless people can’t afford it, but they’re the people who need my product the most. Buy my product, or face the fact that in all probability you are going to end up homeless and sexless and unloved and filthy and stinky and probably even disabled, if not physically than certainly mentally. I don’t care if your testicles taste like peanut butter—if you don’t buy my product, even a dog won’t lick your balls you miserable cur. I curse you! God damn it, what are you, slow? Pay me my money so I can show you the path to true wealth. Don’t you want to be rich? Everything takes money—your marriage, your mortgage, and even prostitutes. I can show you the path to prostitution—and it starts by ignoring my pleas to help you. I’m not the bad guy here. I just want to help. You have some serious trust issues, my friend. I have the chance to earn your trust, and all it’s going to cost you is a measly $99.99. Would it help you to trust me if I told you that I trust you? Well, I do. Sure, I trust you. I trust you to make the smart decision for your life and order my product today. Don’t sleep on this decision, because you’ll only wake up in eight hours to find yourself living in a miserable future. And the future indeed looks bleak, my friend. War, famine, children forced to pimp out their parents just to feed the dog. Is this the kind of tomorrow you’d like to live in today? I can show you how to provide enough dog food to feed your grandpa for decades. In the future I’m offering you, your wife isn’t a whore that you sell for a knife swipe of peanut butter because you’re so hungry you actually considered eating your children. Become a hero—and save your kids’ lives. Your wife doesn’t want to spread her legs for strangers. Or maybe she does, and that was a bad example. Still, the principle stands. But you won’t be standing—in the future. Remember, you’ll be confined to a wheelchair. Mushrooms are for pizzas, not clouds, but without me, your life will atom bomb into oblivion. Nobody’s dropping a bomb while I’m around. The only thing I’m dropping is the price. Boom! I just lowered the price for you, just to show you that you are a valued customer. As a VIP, your new price on my product is just $99.96. That’s a savings of over two pennies (three, to be precise). And I’ll even throw in a jar of peanut butter for free. That’s a value of over $.99. But wait, there’s more! If you call within the next ten minutes, I’ll even throw in a blanket free of charge. . .

Saturday evening, on a quiet lazy afternoon, I went to watch a bullfight in Las Ventas, one of Madrid's most famous bullrings. I went there out of curiosity. I had long been haunted by the image of the matador with its custom made torero suit, embroidered with golden threads, looking spectacular in his "suit of light" or traje de luces as they call it in Spain. I was curious to see the dance of death unfold in front of me, to test my humanity in the midst of blood and gold, and to see in which state my soul will come out of the arena, whether it will be shaken and stirred, furious and angry, or a little bit aware of the life embedded in every death. Being an avid fan of Hemingway, and a proponent of his famous sentence "About morals, I know only that what is moral is what you feel good after and what is immoral is what you feel bad after,” I went there willingly to test myself. I had heard atrocities about bullfighting yet I had this immense desire to be part of what I partially had an inclination to call a bloody piece of cultural experience. As I sat there, in front of the empty arena, I felt a grandiose feeling of belonging to something bigger than anything I experienced during my stay in Spain. Few minutes and I'll be witnessing a painting being carefully drawn in front of me, few minutes and I will be part of an art form deeply entrenched in the Spanish cultural heritage: the art of defying death. But to sit there, and to watch the bull enter the arena… To watch one bull surrounded by a matador and his six assistants. To watch the matador confronting the bull with the capote, performing a series of passes, just before the picador on a horse stabs the bull's neck, weakening the neck muscles and leading to the animal's first loss of blood... Starting a game with only one side having decided fully to engage in while making sure all the odds will be in the favor of him being a predetermined winner. It was this moment precisely that made me feel part of something immoral. The unfair rules of the game. The indifferent bull being begged to react, being pushed to the edge of fury. The bull, tired and peaceful. The bull, being teased relentlessly. The bull being pushed to a game he isn't interested in. And the matador getting credits for an unfair game he set. As I left the arena, people looked at me with mocking eyes. Yes, I went to watch a bull fight and yes the play of colors is marvelous. The matador’s costume is breathtaking and to be sitting in an arena fills your lungs with the sands of time. But to see the amount of claps the spill of blood is getting was beyond what I can endure. To hear the amount of claps injustice brings is astonishing. You understand a lot about human nature, about the wars taking place every day, about poverty and starvation. You understand a lot about racial discrimination and abuse (verbal and physical), sex trafficking, and everything that stirs the wounds of this world wide open. You understand a lot about humans’ thirst for injustice and violence as a way to empower hidden insecurities. Replace the bull and replace the matador. And the arena will still be there. And you'll hear the claps. You've been hearing them ever since you opened your eyes.

The military authorities were concerned that soldiers going home on leave would demoralize the home population with horror stories of the Ostfront. ‘You are under military law,’ ran the forceful reminder, ‘and you are still subject to punishment. Don’t speak about weapons, tactics or losses. Don’t speak about bad rations or injustice. The intelligence service of the enemy is ready to exploit it.’ One soldier, or more likely a group, produced their own version of instructions, entitled ‘Notes for Those Going on Leave.’ Their attempt to be funny reveals a great deal about the brutalizing affects of the Ostfront. ‘You must remember that you are entering a National Socialist country whose living conditions are very different to those to which you have been accustomed. You must be tactful with the inhabitants, adapting to their customs and refrain from the habits which you have come to love so much. Food: Do not rip up the parquet or other kinds of floor, because potatoes are kept in a different place. Curfew: If you forget your key, try to open the door with the round-shaped object. Only in cases of extreme urgency use a grenade. Defense Against Partisans: It is not necessary to ask civilians the password and open fire upon receiving an unsatisfactory answer. Defense Against Animals: Dogs with mines attached to them are a special feature of the Soviet Union. German dogs in the worst cases bite, but they do not explode. Shooting every dog you see, although recommended in the Soviet Union, might create a bad impression. Relations with the Civil Population: In Germany just because someone is wearing women’s clothes does not necessarily mean that she is a partisan. But in spite of this, they are dangerous for anyone on leave from the front. General: When on leave back to the Fatherland take care not to talk about the paradise existence in the Soviet Union in case everybody wants to come here and spoil our idyllic comfort.

One way to get a life and keep it is to put energy into being an S&M (success and money) queen. I first heard this term in Karen Salmansohn’s fabulous book The 30-Day Plan to Whip Your Career Into Submission. Here’s how to do it: be a star at work. I don’t care if you flip burgers at McDonald’s or run a Fortune 500 company. Do everything with totality and excellence. Show up on time, all the time. Do what you say you will do. Contribute ideas. Take care of the people around you. Solve problems. Be an agent for change. Invest in being the best in your industry or the best in the world! If you’ve been thinking about changing professions, that’s even more reason to be a star at your current job. Operating with excellence now will get you back up to speed mentally and energetically so you can hit the ground running in your new position. It will also create good karma. When and if you finally do leave, your current employers will be happy to support you with a great reference and often leave an open door for additional work in the future. If you’re an entrepreneur, look at ways to enhance your business. Is there a new product or service you’ve wanted to offer? How can you create raving fans by making your customer service sparkle? How can you reach more people with your product or service? Can you impact thousands or even millions more? Let’s not forget the M in S&M. Getting a life and keeping it includes having strong financial health as well. This area is crucial because many women delay taking charge of their financial lives as they believe (or have been culturally conditioned to believe) that a man will come along and take care of it for them. This is a setup for disaster. You are an intelligent and capable woman. If you want to fully unleash your irresistibility, invest in your financial health now and don’t stop once you get involved in a relationship. If money management is a challenge for you, I highly recommend my favorite financial coach: David Bach. He is the bestselling author of many books, including The Automatic Millionaire, Smart Women Finish Rich, and Smart Couples Finish Rich. His advice is clear-cut and straightforward, and, most important, it works.

Grief turns out to be a place none of us know until we reach it. We anticipate (we know) that someone close to us could die, but we do not look beyond the few days or weeks that immediately follow such an imagined death. We misconstrue the nature of even those few days or weeks. We might expect if the death is sudden to feel shock. We do not expect this shock to be obliterative, dislocating to both body and mind. We might expect that we will be prostrate, inconsolable, crazy with loss. We do not expect to be literally crazy, cool customers who believe that their husband is about to return and need his shoes. In the version of grief we imagine, the model will be “healing.” A certain forward movement will prevail. The worst days will be the earliest days. We imagine that the moment to most severely test us will be the funeral, after which this hypothetical healing will take place. When we anticipate the funeral we wonder about failing to “get through it,” rise to the occasion, exhibit the “strength” that invariably gets mentioned as the correct response to death. We anticipate needing to steel ourselves for the moment: will I be able to greet people, will I be able to leave the scene, will I be able even to get dressed that day? We have no way of knowing that this will not be the issue. We have no way of knowing that the funeral itself will be anodyne, a kind of narcotic regression in which we are wrapped in the care of others and the gravity and meaning of the occasion. Nor can we know ahead of the fact (and here lies the heart of the difference between grief as we imagine it and grief as it is) the unending absence that follows, the void, the very opposite of meaning, the relentless succession of moments during which we will confront the experience of meaninglessness itself.           A

Lareau calls the middle-class parenting style "concerted cultivation." It’s an attempt to actively "foster and assess a child’s talents, opinions and skills." Poor parents tend to follow, by contrast, a strategy of "accomplishment of natural growth." They see as their responsibility to care for their children but to let them grow and develop on their own. Lareau stresses that one style isn’t morally better than the other. The poorer children were, to her mind, often better behaved, less whiny, more creative in making use of their own time, and had a well-developed sense of independence. But in practical terms, concerted cultivation has enormous advantages. The heavily scheduled middleclass child is exposed to a constantly shifting set of experiences. She learns teamwork and how to cope in highly structured settings. She is taught how to interact comfortably with adults, and to speak up when she needs to. In Lareau’s words, the middle-class children learn a sense of "entitlement." That word, of course, has negative connotations these days. But Lareau means it in the best sense of the term: "They acted as though they had a right to pursue their own individual preferences and to actively manage interactions in institutional settings. They appeared comfortable in those settings; they were open to sharing information and asking for attention It was common practice among middle-class children to shift interactions to suit their preferences." They knew the rules. "Even in fourth grade, middle-class children appeared to be acting on their own behalf to gain advantages. They made special requests of teachers and doctors to adjust procedures to accommodate their desires." By contrast, the working-class and poor children were characterized by "an emerging sense of distance, distrust, and constraint." They didn’t know how to get their way, or how to "customize"—using Lareau’s wonderful term—whatever environment they were in, for their best purposes.

So, absent the chance to make every job applicant work as hard as a college applicant, is there some quick, clever, cheap way of weeding out bad employees before they are hired? Zappos has come up with one such trick. You will recall from the last chapter that Zappos, the online shoe store, has a variety of unorthodox ideas about how a business can be run. You may also recall that its customer-service reps are central to the firm’s success. So even though the job might pay only $11 an hour, Zappos wants to know that each new employee is fully committed to the company’s ethos. That’s where “The Offer” comes in. When new employees are in the onboarding period—they’ve already been screened, offered a job, and completed a few weeks of training—Zappos offers them a chance to quit. Even better, quitters will be paid for their training time and also get a bonus representing their first month’s salary—roughly $2,000—just for quitting! All they have to do is go through an exit interview and surrender their eligibility to be rehired at Zappos. Doesn’t that sound nuts? What kind of company would offer a new employee $2,000 to not work? A clever company. “It’s really putting the employee in the position of ‘Do you care more about money or do you care more about this culture and the company?’ ” says Tony Hsieh, the company’s CEO. “And if they care more about the easy money, then we probably aren’t the right fit for them.” Hsieh figured that any worker who would take the easy $2,000 was the kind of worker who would end up costing Zappos a lot more in the long run. By one industry estimate, it costs an average of roughly $4,000 to replace a single employee, and one recent survey of 2,500 companies found that a single bad hire can cost more than $25,000 in lost productivity, lower morale, and the like. So Zappos decided to pay a measly $2,000 up front and let the bad hires weed themselves out before they took root. As of this writing, fewer than 1 percent of new hires at Zappos accept “The Offer.

There is some concern among the Brethren that some of you who are still single may not be moving in the direction of preparing yourselves to seek out and commit to an eternal companion. This applies both to young men and to young women. The greater burden, however, rests upon the young men because in our society it is a responsibility of young men to initiate activities that lead to courtship and to marriage. The doctrine of the Church is very clear and it anticipates that individuals will be married in the temple and rear a righteous family as guided by the inspired document we call "The Proclamation on the Family." . . . Speaking of the obligation of men to marry, President Joseph Fielding Smith taught as follows: "Any young man who carelessly neglects this great commandment to marry, or who does not marry because of a selfish desire to avoid the responsibilities which married life will bring, is taking a course which is displeasing in the sight of God. Exaltation means responsibility. There can be no exaltation without it. "If a man refuses to take upon himself the responsibilities of married life, because he desires to avoid the cares and troubles which naturally will follow, he is taking a course which may bar him forever from the responsibilities which are held in reserve for those who are willing to keep in full the commandments of the Lord. . . . "According to modern custom, it is the place of the man to take the initiative in the matter of a marriage contract. Women are, by force of such custom, kept in reserve. . . . The responsibility . . . rests upon the man." President Smith continued with the following advice to young women: "If in her heart the young woman accepts fully the word of the Lord, and under proper conditions would abide by the law, but refuses an offer when she fully believes that the conditions would not justify her in entering a marriage contract, which would bind her forever to one she does not love, she shall not lose her reward. The Lord will judge her by the desires of the heart, and the day will come when the blessings withheld shall be given, though it be postponed until the life to come.

Christmas In India Dim dawn behind the tamerisks -- the sky is saffron-yellow -- As the women in the village grind the corn, And the parrots seek the riverside, each calling to his fellow That the Day, the staring Easter Day is born. Oh the white dust on the highway! Oh the stenches in the byway! Oh the clammy fog that hovers And at Home they're making merry 'neath the white and scarlet berry -- What part have India's exiles in their mirth? Full day begind the tamarisks -- the sky is blue and staring -- As the cattle crawl afield beneath the yoke, And they bear One o'er the field-path, who is past all hope or caring, To the ghat below the curling wreaths of smoke. Call on Rama, going slowly, as ye bear a brother lowly -- Call on Rama -- he may hear, perhaps, your voice! With our hymn-books and our psalters we appeal to other altars, And to-day we bid "good Christian men rejoice!" High noon behind the tamarisks -- the sun is hot above us -- As at Home the Christmas Day is breaking wan. They will drink our healths at dinner -- those who tell us how they love us, And forget us till another year be gone! Oh the toil that knows no breaking! Oh the Heimweh, ceaseless, aching! Oh the black dividing Sea and alien Plain! Youth was cheap -- wherefore we sold it. Gold was good -- we hoped to hold it, And to-day we know the fulness of our gain. Grey dusk behind the tamarisks -- the parrots fly together -- As the sun is sinking slowly over Home; And his last ray seems to mock us shackled in a lifelong tether. That drags us back how'er so far we roam. Hard her service, poor her payment -- she is ancient, tattered raiment -- India, she the grim Stepmother of our kind. If a year of life be lent her, if her temple's shrine we enter, The door is hut -- we may not look behind. Black night behind the tamarisks -- the owls begin their chorus -- As the conches from the temple scream and bray. With the fruitless years behind us, and the hopeless years before us, Let us honor, O my brother, Christmas Day! Call a truce, then, to our labors -- let us feast with friends and neighbors, And be merry as the custom of our caste; For if "faint and forced the laughter," and if sadness follow after, We are richer by one mocking Christmas past.

It is not a war, it is a lesson of life (first part) It's a life lesson. It's not a war. War brings hatred, violence, destruction, while we are called, at this particular moment, to rediscover values ​​such as solidarity, fraternity, neighborliness and nature. The war metaphor, so dear to journalists and politicians, has the unique purpose of amplifying the context of a narrative, framing it perfectly for the use of Tg and Talk shows to remind us, rather than to inform us, which are meant to sell news, gaining a broad audience. To say that we are at war is, in my humble opinion, a pure example of lexical inclination. Don't fight at war on the couch at home or by repeatedly posting stories on your favorite social network. No border is in danger, there is no enemy out there to shoot down. And then, to understand it sincerely and serenely: we, as human beings, have been waging wars since the dawn of time. We are so brutal that for thousands of years we have killed each other with stones, sticks, swords, spears, cannons, machine guns and atomic bombs. Imagine if we needed a pandemic to declare war ... who are we? A stupid virus that's part of the nature of things? However, at this time there is a disease that affects and does so without distinguishing borders, nationalities, skin color or social status. And this is already a great first lesson in life. He tells us - as it should - that we are all the same. Diversity and distinctions are the fruit of our limited and limiting mind, the apotheosis of our finitude. We are facing a pandemic that, in order to be addressed, requires a strong sense of personal responsibility and collaboration between communities. It requires a counter-current gesture, of altruism, in an individualistic society, in which everyone thinks for himself and defends his goods. And this is a second life lesson. Let's stop looking at our little miserable garden made of selfishness, greed and spiritual misery. Do you know how this pandemic will end? With mutual help! We will have to help each other! Either the sense of community will predominate, or we will be doomed to eat each other. The message "No one is saved alone" launched by the Pope. This virus, in its way of being contagious, in making us stay a little alone with ourselves, tells us that the error was probably the first. The naiveté in believing that our way of life was right, the blindness in believing that we are happy and not superficial, the folly of seeing a world that burns and gets stuck on itself - and on us - pretending that it is normal. The mistake of considering the law of profit as the driving force of all. Instead of investing in healthcare, for our care, in solidarity, to strengthen the sense of community, we preferred to spend in the armament, to defend ourselves from others, from our fellow citizens. Isn't that a life lesson too? We wake up from the heat of a time when possession was more important than knowledge, it was deception and not truth, inhumanity and not benevolence. But not only that, it was the moment of insensitivity, blindness, selfishness, cowardice, appearance, mediocrity, misunderstanding and especially evil, in all its forms. Maybe, dear readers, it's time to acknowledge that the disease is not the virus. We are the disease! So far we have lived convinced that life, in a subtle way, has deceived us. That she was unfair and cruel. We forgot about ourselves watching the clock, with our all-powerful feeling, convinced that we can control the passage of time. As we were convinced that there is still time, that nothing will happen tomorrow and everything can be postponed. I was wrong. An invisible being, transported into the air we breathe and which, in just over a month, has traversed the seas, mountains and entire continents, was enough to bring to our knees all our beliefs and customs.