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Google Fiber was launched to connect homes in Austin, Kansas City, and Provo (Utah) with internet service that’s one hundred times faster than broadband. Google never intended to become an Internet Service Provider. Rather, this is about forcing the established providers in each market—Comcast, AT&T, Time Warner Cable, CenturyLink, Verizon, Charter—to lower their prices and increase their bandwidth. In developing countries, a similar strategy is in play. Google is helping to build out fiber backbones for entire cities, such as Kampala, Uganda. Where the ground or the local government proves tricky, there is Project Loon. Laying a massive backbone would be an expensive proposition for a rural community, hence those giant floating balloons.
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Amy Webb (The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream)