Zipcar Quotes

Buy no car. If you’re a city-dweller (or live on campus), check to see whether zipcar.com could work for you. You pay $9 a month to “borrow” cars—and pickup trucks—for an hourly rate, starting at $12.50, that includes gas and insurance. Compared with the fortune you could easily spend on parking, insurance, maintenance, and—of course—car payments, even liberal use of Zipcar could save big bucks.

The one-year pilot program could be broadened if successful. City officials expect to pick winners by early summer, and public hearings will be held. The bids are expected to bring in new revenue for the city. But City Hall officials say the primary goal is to encourage more people to ditch their cars, eventually opening up more spaces. In weighing the bids, the Walsh administration will consider geographic factors, in part to put some of the designated spaces in places without good rapid transit options. “For certain neighborhoods and certain areas of the city . . . car-sharing could be a more affordable option than owning a car and finding a place to park it,’’ City Councilor Michelle Wu said. “The question is, where are these spots coming from and what does the parking situation look like for residents in those neighborhoods already?’’ Boston-based Zipcar, a subsidiary of Avis Budget Group, and Enterprise Holdings are likely to bid for the designated spaces as a way to expand their substantial local operations. Zipcar, for example, already has approximately 1,200 vehicles in and around the city. Nearly all of those cars are now parked on private property.

Mi padre tuvo un trabajo en su vida, yo tendré seis trabajos durante mi vida, y mis hijos tendrán seis trabajos al mismo tiempo. —ROBIN CHASE, FUNDADOR DE ZIPCAR

Avis Budget, recognising the emerging threat, spent $500m last year buying Zipcar, the world’s largest example of a “car club”, a form of sharing in which vehicles are parked on the streets and users can rent them, using a swipe-card, by the hour. In theory, the giant hire firms are well-placed to operate the car-club model: conventional rentals peak during the week, whereas club-car use peaks at weekends, so they can achieve high utilisation rates by shifting cars between the two services. Car clubs and other forms of sharing are proving especially attractive to young drivers. That is encouraging the carmakers to return to a business they have dabbled in before (Hertz has been owned by both Ford and GM; and GM once part-owned Avis).

Most of the world’s most successful innovators see problems through a different lens from the rest of us. Why didn’t Hertz come up with a Zipcar-like product first? Kodak came close to creating a kind of Facebook product long before Mark Zuckerberg did. Major yogurt manufacturers understood that there might be a demand for Greek yogurt well before Chobani founder Hamdi Ulukaya launched what is now a $ 1 billion business. AT& T introduced a “picture phone” at the 1964 World’s Fair, decades before Apple’s iPhone. Instead of looking at the way the world is and assuming that’s the best predictor of the way the world will be, great innovators push themselves to look beyond entrenched assumptions to wonder if, perhaps, there was a better way. And there is.

there were massive limitations to Zipcar—you had to live in a city, for example. But we could see that the next revisions of this concept (give me the ride, not the car) were just going to get better and better. That experience let us see a future world where car ownership would not be necessary.

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