Visual Rhetoric Quotes

Hypotyposis is the rhetorical effect by which words succeed in rendering a visual scene.

No, it's finished, replied the old woman with a sudden expression of mistrust in her sightless eyes, a way of speaking that is always used in similar situations, but it has no basis in fact, because the eyes, the eyes strictly speaking, have no expression, not even when they have been plucked out, they are two round objects that remain inert, it is the eyelids, the eye-lashes and the eyebrows, that have to take on board the different visual eloquences and rhetorics, notwithstanding that this is normally attributed to the eyes...

Merleau-Ponty's painting inhabits the same rhetoric as early cinema: it makes the invisible visible, or rather it makes visibility visible; it forms from the thresholds of the visible and invisible world, an order, mode, or aesthetic of visuality. Not only of the small or fast, but of visibility as such. The visuality of the visible and the invisible is found in the mixture of the body and its world, of your body and your world, all your worlds, all your bodies in this world and all those others. Painting is the process by which the visuality of the visible and invisible is made manifest: "Painting mixes up all our categories in laying out its oneiric universe of carnal essences, of effective likenesses, of mute meanings." Each painting is a universal archive, a picture of the universe, a universal image—and like a dream.

The explanation of this perennial quality of Arabic is to be found simply in the conserving role of nomadism. It is in towns that languages decay, by becoming worn out, the things and institutions they designate. Nomads, who live to some extent outside time, conserve their language better; it is, moreover, the only treasure they can carry around with them in their pastoral existence; the nomad is a jealous guardian of his linguistic heritage, his poetry and his rhetorical art. On the other hand, his inheritance in the way of visual art cannot be rich; architecture presupposes stability, and the same is broadly true of sculpture and painting.

Eugenic rhetoric thus remained dependent on the body exterior as a powerful “material metaphor” for mysterious genetic processes. The desirable stock of the “fit” was imagined in terms of whiteness, beauty, and physical fitness; embodied in the winners of the AES’s “Better Babies” and “Fitter Families” competitions; invoked in books like Madison Grant’s The Passing of the Great Race (1916), which described the progenitors of good American stock as “splendid conquistadores” of Nordic heritage with “absolutely fair skin” and “great stature”; and visualized in eugenic displays.37

Provocative art can pierce your nervous system, touching arts of you that rhetoric cannot. A charged, layered object can haunt viewers for days, as their unconscious works to unpack it. Art instigates, nudges the conversation along, and ultimately advances civilization.

One of the shortfalls of representation rhetoric is that it advertises a simplistic blueprint for racial equality in which people of color are visually “included” in spaces regularly reserved for white people. The dominant thought is: If we just show more minoritized faces in the white marketplace, then progress is being made.

The rhetorical function of such depictions is, in any case, pretty obvious. If cartoons provide us with examples of a visual mode of insult, comic strips provide much more.

There is some feeling nowadays that reading is not as necessary as it once was. Radio and especially television have taken over many of the functions once served by print, just as photography has taken over functions once served by painting and other graphic arts. Admittedly, television serves some of these functions extremely well; the visual communication of news events, for example, has enormous impact. The ability of radio to give us information while we are engaged in doing other things—for instance, driving a car—is remarkable, and a great saving of time. But it may be seriously questioned whether the advent of modern communications media has much enhanced our understanding of the world in which we live. Perhaps we know more about the world than we used to, and insofar as knowledge is prerequisite to understanding, that is all to the good. But knowledge is not as much a prerequisite to understanding as is commonly supposed. We do not have to know everything about something in order to understand it; too many facts are often as much of an obstacle to understanding as too few. There is a sense in which we moderns are inundated with facts to the detriment of understanding. One of the reasons for this situation is that the very media we have mentioned are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.

Age of Propaganda (2001), social psychologists and authors Anthony Pratkanis and Eliot Aronson argue that fear based content is most visually and rhetorically effective when: 1. It scares the hell out of people i.e., its existential. 2. It offers a specific recommendation for overcoming the fear-arousing existential personal or tribal threat. 3. The solution or recommended action presented by the trusted authority figure is easily perceived as reducing the imminent existential threat. 4. The viewer believes that he or she can fight the threat and can personally perform the recommended action.

Comfort with an art form that uses language comes because we all own it, to one degree or another. Words come from flesh and bone and only require a body to read, write, speak, or listen to them. But language also intimidates people into respect: it is the tool of untrustworthy politicians, of bureaucrats—of those trained in the arts of rhetoric. It can be used to control and crush others; fluency and confidence in language is a symbol of education and power. Perhaps it’s because of this deep-seated respect and fear of language that the media will vent spleen over large sums of money being awarded to visual artists for making images and objects, but never criticize a literary prize for giving thousands to a writer for sitting behind a desk and making up a story