Ux Process Quotes

It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.

Lean UX is a transparent process that not only reveals what designers do but encourages participation from everyone on the team.

UX strategy is the process that should be started first, before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the “Big Picture.” It is the high-level plan to achieve one or more business goals under conditions of uncertainty.

From designing meaningful interfaces, to processing your own UX research, information visualization is an indispensable tool in your UX design

When I started exploring what flag I should plant back in 2009, there was a confluence of events in the works. The business world was increasingly using a methodology called Agile as its preferred product-development process while, at the same time, digital design was becoming increasingly important. Technology was rapidly evolving, and design was becoming a key differentiating factor for success—this was just a couple of years after the introduction of the iPhone. Companies were struggling to figure out how to integrate these two trends successfully, which created an opportunity for me—no one had solved this problem. This is where I decided to plant my flag—because I had the expertise, the opportunity, a real problem to solve that many people were dealing with, and the credibility to speak to it. I decided to work on solving this challenge and to bring everyone willing along with me on my journey. My teams and I started experimenting, trying different ways of working. We often failed, but as we were going through our ups and downs, I was sharing—publicly writing and giving talks about—what we were trying to do. Turned out I wasn’t the only one struggling with this issue. The more I wrote and the more I presented, the more widely I became known out in the world as someone who was not only working to solve this issue, but who was a source of ideas, honesty, and inspiration. So, when I left TheLadders, I had already planted my flag. I had found the thing I wanted to be known for and the work I was passionate about. A quick word of warning… Success on this path is a double-edged sword and you should approach this process with eyes open. The flag you plant today may very well be with you for the rest of your life—especially if you build widespread credibility on the topic. It’s going to follow you wherever you go and define you. No matter what else I do out in the world, I will forever be Jeff Gothelf—the Lean UX guy.

It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.

Design contains uncertainty No matter how much data you have No matter how many insights you have Uncertainty is a natural part of the process‍ Stay flexible Test, learn Adjust your plans As needed

The most important driver of user satisfaction is usefulness, which is largely reflected in the interaction design. The interaction design has to be incorporated at the deepest level of the software architecture and it is often the most expensive to change late in the process.

the book of 944 design guidelines for text-based user interfaces of bygone days that Smith and Mosier of Mitre Corporation developed for the U.S. Air Force (Mosier & Smith, 1986; Smith & Mosier, 1986).

When you design you imagine, refine, and communicate something that currently doesn’t exist. The creation process is often unpredictable, messy, confusing, and ambiguous up until the last moment. To become a UX Designer you must learn to embrace the beauty of ambiguity. To come up with something new the process of creation has to be unclear, at least for a little while. You must learn to trust that your process, methods, experience, and judgement will eventually help you find your way out of the woods.

wireframes in tools such as Adobe Illustrator, OmniGraffle and Microsoft Visio. Originally, these

And here’s the bigger truth: Whether you find yourself all alone or in a team of like-minded folks, we are all individuals with a unique voice, opinions, and diverse experiences that define us. We are all a UX Team of One. My challenge to you: Draw upon this diversity—magical things happen at the intersection of seemingly unrelated ideas. Don’t let a job title define you. Do what makes sense, not what process dictates. And most of all, never stop playing and learning. If we can all hang on for the ride, there is no limit to the places we’ll go! —Stephen P. Anderson, author of Seductive Interaction Design

Starting the design process focused on graphic design instead of interaction design is a common and costly amateur mistake. However, to deliver a professional quality experience, the execution stage must finish strong in this area. One of the economic advantages of conceptual model-based IxD is that, by the time high-fidelity mockup generation becomes appropriate, the foundation will be so stable that the graphic design work will require far fewer iterations.

Of course, a first-time computer user cannot map what they see on a screen to a prior digital experience. However, their cognitive processing of any digital artifact will still be based on natural language. Linguistically associating physical-world metaphors to on-screen actions and objects allows them to participate in a human-to-computer interaction.

The first two things are to understand the user needs and the business goals. The third is to have a process which helps you in planning, researching, designing and developing the product.

And what happens at the end of this process? The designers proudly present — and the business enthusiastically celebrates

And what happens at the end of this process? The designers proudly present

Until a few years ago, booking a hotel online was a remarkably frustrating experience: once you chose the destination you had to browse through dozens of brand.com sites, search for rates, location, fill endless contact forms to, eventually, find out that the hotel you liked was fully booked. This process could take days, while today the same result can be achieved by simply applying a filter on TripAdvisor, with a much faster and less frustrating UX. Back in 2008, without a proper aggregator, the only possibility web users had was to search for very generic keywords on search engines. This explains why, only a decade ago, the query “Hotels in Paris” was at its peak of popularity, while today the same query produces only 1/4 of the original volume.

Simple clear designs always tend to have a better conversion and better usability than visually complex counterparts.1

Card sorting, an approach that UX research inherited from psychological research, is an excellent, and wonderfully simple, way of assessing what users’ priorities are and how their sense of order processes the existing nature of an item in question.

5. Usability Testing A firm favorite that has a long and prestigious history in UX research, usability testing is the observation of users trying to carry out tasks with a product. Such testing can focus on a single process, or be much wider in range.

Design Thinking is an Iterative and Non-linear Process

Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems.

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