Thoroughly Pucked Quotes

You don’t need a plan. You have the Puck with you, remember? I’m an expert at this. And I’ve never needed an elaborate plan to pull anything off.” ... “Worry not, human,” the cat sighed, giving himself a thorough shake. “I am going with you as well. With Goodfellow’s exemplary planning, someone has to make sure you go through the right door.

This was thoroughly irrational in me, of course. The happiness of our very early years is quite unconscious, and derives its peace from that very unconsciousness. If a child, or a puppy, knew he were happy, he would be analytical; and with the first moment of self-analysis the first shadow of discomfort would fall.

As we continued to meet with Jeff, we tried various kinds of spreadsheets and PowerPoint slides to present and explore our ideas, none of which seemed to be particularly effective. At some point, I don’t remember exactly when, Jeff suggested a different approach for the next meeting. Forget the spreadsheets and slides, he said. Instead, each team member would write a narrative document. In it, they would describe their best idea for a device or service for the digital media business. The next meeting arrived, and we all showed up with our narratives. (As mentioned, ours was one of several teams involved in the early experimentation with narratives at the company. They were not yet official Amazon policy.) We distributed them and read them to ourselves and then discussed them, one after another. One proposed an e-book reader that would use new E Ink screen technology. Another described a new take on the MP3 player. Jeff wrote his own narrative about a device he called the Amazon Puck. It would sit on your countertop and could respond to voice commands like, “Puck. Please order a gallon of milk.” Puck would then place the order with Amazon. The great revelation of this process was not any one of the product ideas. As we’ve described in chapter four, the breakthrough was the document itself. We had freed ourselves of the quantitative demands of Excel, the visual seduction of PowerPoint, and the distracting effect of personal performance. The idea had to be in the writing. Writing up our ideas was hard work. It required us to be thorough and precise. We had to describe features, pricing, how the service would work, why consumers would want it. Half-baked thinking was harder to disguise on the written page than in PowerPoint slides. It could not be glossed over through personal charm in the presentation. After we started using the documents, our meetings changed. There was more meat and more detail to discuss, so the sessions were livelier and longer. We weren’t so focused on the pro forma P&L and projected market segment share. We talked at length about the service itself, the experience, and which products and services we thought would appeal most to the customer.

The view, people. The motherfucking view of her ass in those shorts fried my brain, then scrambled it good.

A hot hockey player reading a romance book to me?

This is how he calls it off? With his explorer d*ck as his new compass? And me as his...first mate?

This is my favorite thing. To make a woman feel like she's the center of the world.

This moment is mine, and if life is all about moments, if it's about squeezing joy out of the seconds that fall too quickly from our fingers, then I want all the filthy joy I can get from life right now.