Succeed In Your Mission Quotes

There’s likely a place in paradise for people who tried hard, but what really matters is succeeding. If that requires you to change, that’s your mission.

What if life isn’t happening to you? What if the hard stuff, the amazing stuff, the love, the joy, the hope, the fear, the weird stuff, the funny stuff, the stuff that takes you so low you’re lying on the floor crying and thinking, How did I get here? . . . What if none of it is happening to you? What if all of it is happening for you? It’s all about perception, you guys. Perception means we don’t see things as they are; we see things as we are. Take a burning house. To a fireman, a burning house is a job to do—maybe even his life’s work or mission. For an arsonist? A burning house is something exciting and good. What if it’s your house? What if it’s your family who’s standing outside watching every earthly possession you own burning up? That burning house becomes something else entirely. You don’t see things as they are; you see things through the lens of what you think and feel and believe. Perception is reality, and I’m here to tell you that your reality is colored much more by your past experiences than by what is actually happening to you. If your past tells you that nothing ever works out, that life is against you, and that you’ll never succeed, then how likely are you to keep fighting for something you want? Or, on the flip side, if you quit accepting no as the end of the conversation whenever you run up against opposition, you can shift your perception and fundamentally reshape your entire life.

The more you try to force it, I learned, the less likely you are to succeed. True missions, it turns out, require two things. First you need career capital, which requires patience. Second, you need to be ceaselessly scanning your always-changing view of the adjacent possible in your field, looking for the next big idea. This requires a dedication to brainstorming and exposure to new ideas. Combined, these two commitments describe a lifestyle, not a series of steps that automatically spit out a mission when completed.

I, on the other hand, have no faith that your mission—whatever it is—can succeed. I’m content to bide my time here in this tiny, damp, worm-infested hovel and wait for the world to end. Cheers.

Never forget that the mission is to accomplish your goal, not create a pretty plan for it.

There’s a temptation for all of us to blame failures on factors outside our control: “the enemy was ten feet tall,” “we weren’t treated fairly,” or “it was an impossible task to begin with.” There is also comfort in “doubling down” on proven processes, regardless of their efficacy. Few of us are criticized if we faithfully do what has worked many times before. But feeling comfortable or dodging criticism should not be our measure of success. There’s likely a place in paradise for people who tried hard, but what really matters is succeeding. If that requires you to change, that’s your mission.

To achieve SEAL-worthy success, you must: • establish your set point, turning a deep sense of values and purpose into a touchstone that will keep your feet in the sand and your eyes on the goal • develop front-sight focus so nothing can derail you on your way to victory • bulletproof your mission to inoculate your efforts against failure • do today what others won’t so you can achieve tomorrow what others can’t • get mentally and emotionally tough, and eliminate the “quit” option from your subconscious • break things and remake them, improving them through innovation and adaptation • build your intuition to utilize the full range of your innate wisdom and intelligence • think offense, all the time, to surprise your competition and dominate the field • train for life to develop mastery of your physical, mental, emotional, intuitional, and spiritual selves Though many of the

Do not check your email at the start of your day if you can help it. This is one of the biggest killers of critical morning energy and momentum. Email is a petition for your time; it’s not a demand that you must respond to immediately. Rarely are there mission-critical obligations to address between 6 and 8 a.m.,

It’s all about finding and hiring people smarter than you, getting them to join your business and giving them good work, then getting out of the way and trusting them. You have to get out of the way so you can focus on the bigger vision. That’s important, but here is the main thing: You must make them see their work as a mission.

My job title was youth advocate. My approach was unconditional positive regard. My mission was to help the girl youth succeed in spite of the unspeakably harrowing crap stew they’d been simmering in all of their lives. Succeeding in this context meant getting neither pregnant nor locked up before graduating high school. It meant eventually holding down a job at Taco Bell or Walmart. It was only that! It was such a small thing and yet it was enormous. It was like trying to push an eighteen-wheeler with your pinkie finger. I was not technically qualified to be a youth advocate. I’d never worked with youth or counseled anyone. I had degrees in neither education nor psychology. I’d been a waitress who wrote stories every chance I got for most of the preceding years. But for some reason, I wanted this job and so I talked my way into it. I wasn’t meant to let the girls know I was

Cultivating a willingness to succeed despite any and all circumstances is the most important variable of the reengagement equation. Your willingness to succeed builds self-esteem. It broadens your concept of your own capability, yet it is the first thing we lose touch with when things go bad. After that, giving up often feels like the sanest option, and maybe it is, but know that quitting chips away at your self-worth and always requires some level of mental rehab. Even if what forces you to quit is an injury or something else beyond your control, you will still have to bounce back from the experience mentally. A successful mission seldom requires any emotional maintenance. In order to execute on your willingness to succeed, you will need to be able to perform without purpose. You’ve heard of purpose, that magical missing ingredient crucial to landing a fulfilling career and building a happy life. What if I told you the importance of finding your purpose was overblown? What if there never was any such thing as your good friend purpose? What if it doesn’t matter what the fuck you do with your time here? What if it’s all arbitrary and life doesn’t give a flying fuck if you want to be happy? What then? All I know is this: I am David Fucking Goggins. I exist; therefore, I complete what I start. I take pride in my effort and in my performance in all phases of life. Just because I am here! If I’m lost, I will find myself. As long as I’m on planet Earth, I will not half-ass it. Anywhere I lack, I will improve because I exist and I am willing.

When you think of yourself as an actual business, you shift your perspective from “I collect a paycheck” to “I am on a mission.” A mission not only to earn money to pay your bills, but a mission to stay healthy so you can do that, a mission to inspire others, a mission to leave things better than you found them, a mission to do work that matters, and a mission to hustle for joy over stress. A badass CEO Fear Boss doesn't do basic. Basic is still in bed. You are awake and ready. Ready to do the work required to protect your assets.

Think about people who changed the world, like Martin Luther King Jr., Gandhi, Mother Teresa. Now search their name along with the word scandal, and see what comes up. Now imagine: If you had the whole world shouting those things at you, whether or not you did them, could you still keep your mental strong, decide to press forward, and succeed on an even bigger scale? Because here’s a secret: Most people hate change. Most people don’t like something new. So if you want to make an impact, you will have to deal with negativity and people exposing the worst things about you. And somehow, you have to take the appropriate steps to surthrive and move forward on your mission. Yeah, I made that word up. Not sure if I like it yet. But I’m risking negativity. Remember these three words: Mindset. Is. Everything.

they want their children to believe in God, to go to church, and to do what is right, but the primary focus of their parental energy is on producing children who are mannerly, do well at school, and succeed in sports and music. So they try to control all of the behaviors that will get in the way of these goals. Because of this they do not focus on the heart and what rules the heart. And because they fail to think about the heart, they miss those wonderful moments of grace where God is revealing the heart of the child so that his parents can be God’s tools of rescue, leading our children to insight, confession, and repentance. They are left with trying to get their children to do what is right without addressing the heart, failing to understand that if they could do that, Jesus wouldn’t have had to invade earth on his mission of rescue.

Summary of Rule #4 The core idea of this book is simple: To construct work you love, you must first build career capital by mastering rare and valuable skills, and then cash in this capital for the type of traits that define compelling careers. Mission is one of those traits. In the first chapter of this rule, I reinforced the idea that this trait, like all desirable career traits, really does require career capital—you can’t skip straight into a great mission without first building mastery in your field. Drawing from the terminology of Steven Johnson, I argued that the best ideas for missions are found in the adjacent possible—the region just beyond the current cutting edge. To encounter these ideas, therefore, you must first get to that cutting edge, which in turn requires expertise. To try to devise a mission when you’re new to a field and lacking any career capital is a venture bound for failure. Once you identify a general mission, however, you’re still left with the task of launching specific projects that make it succeed. An effective strategy for accomplishing this task is to try small steps that generate concrete feedback—little bets—and then use this feedback, be it good or bad, to help figure out what to try next. This systematic exploration can help you uncover an exceptional way forward that you might have never otherwise noticed. The little-bets strategy, I discovered as my research into mission continued, is not the only way to make a mission a success. It also helps to adopt the mindset of a marketer. This led to the strategy that I dubbed the law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. In sum, mission is one of the most important traits you can acquire with your career capital. But adding this trait to your working life is not simple. Once you have the capital to identify a good mission, you must still work to make it succeed. By using little bets and the law of remarkability, you greatly increase your chances of finding ways to transform your mission from a compelling idea into a compelling career.

I am passionate about... Doing the impossible, taking on big challenges Creating new structures to achieve big results Solving problems, removing obstacles Getting the best out of people I really like ... Working with very bright people who have good values Working with companies that are respected or where respect can be created Building a culture that will succeed and be a place where people can grow and enjoy work My greatest contribution is ... Being able to do many different things well Accomplishing the mission, exceeding expectations Building an organization from scratch Saving the day—taking dire situations, fixing them, and turning them into winners I am particularly good at... Taking things that look like failures and making them into exceptional successes Developing people—getting them to be creative, committed, and accountable Getting the job done quickly with practical, interesting solutions I am known for ... Creative leadership Overcoming challenging obstacles Rising to the occasion Seeing the core issues, problems, solutions Getting to the heart of the matter quickly, and intuitively analyzing the situation I have exceptional ability to ... Devise straightforward solutions that are efficient and practical Take complex problems and quickly develop elegant solutions Create solutions that get the job done Exercise: Passions and Gifts (Downloadable) Now it �s your turn. Complete the following sentences. You may list multiple answers for each of the items below. Keep your responses focused on the career and work aspects of your life. I feel passionate about ... What I really like is... My greatest contribution is... I am particularly good at... I am known for... I have an exceptional ability to... Colleagues often ask for my help with... What motivates me most is... I would feel disappointed, frustrated, or sad if I couldn�t do...

To succeed in your mission, you must have single-minded devotion to your goal

The most difficult work of leadership involves learning to experience distress without numbing yourself. The virtue of a sacred heart lies in the courage to maintain your innocence and wonder, your doubt and curiosity, and your compassion and love even through your darkest, most difficult moments. Leading with an open heart means you could be at your lowest point, abandoned by your people and entirely powerless, yet remain receptive to the full range of human emotions without going numb, striking back, or engaging in some other defense. In one moment you may experience total despair, but in the next, compassion and forgiveness. You may even experience such vicissitudes in the same moment and hold those inconsistent feelings in tension with one another. Maybe you have. A sacred heart allows you to feel, hear, and diagnose, even in the midst of your mission, so that you can accurately gauge different situations and respond appropriately. Otherwise, you simply cannot accurately assess the impact of the losses you are asking people to sustain, or comprehend the reasons behind their anger. Without keeping your heart open, it becomes difficult, perhaps impossible, to fashion the right response and to succeed or come out whole.

STARTUP THINKING New technology tends to come from new ventures—startups. From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. This book is about the questions you must ask and answer to succeed in the business of doing new things: what follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.

This world is meant to be difficult, and your life on earth is meant to be a struggle, filled with adventure, challenge, and victory. This is your divine mission if you are willing to accept it. And if you accept it, you will have the power to succeed.

I actively seek out small failures to learn from so that I can succeed at big missions.

Why would a king be talking with a shepherd?” the boy asked, awed and embarrassed. “For several reasons. But let’s say that the most important is that you have succeeded in discovering your Personal Legend.” The boy didn’t know what a person’s “Personal Legend” was. “It’s what you have always wanted to accomplish. Everyone, when they are young, knows what their Personal Legend is. “At that point in their lives, everything is clear and everything is possible. They are not afraid to dream, and to yearn for everything they would like to see happen to them in their lives. But, as time passes, a mysterious force begins to convince them that it will be impossible for them to realize their Personal Legend.” None of what the old man was saying made much sense to the boy. But he wanted to know what the “mysterious force” was; the merchant’s daughter would be impressed when he told her about that! “It’s a force that appears to be negative, but actually shows you how to realize your Personal Legend. It prepares your spirit and your will, because there is one great truth on this planet: whoever you are, or whatever it is that you do, when you really want something, it’s because that desire originated in the soul of the universe. It’s your mission on earth.

Demand that your people pursue two seemingly conflicting things at the same time. Make it your mission to understand the nuances of your businesses so that you can shape and guide your teams’ intellectual inquiry. Allocate your time thoughtfully; don’t become a victim of your calendar. Carve out time to read, research, and think. Turn your meetings into vigorous, instructive debates.

When you think you’re pursuing a divine destiny, it’s not hard to find yourself watching for all the other invisible forces out there: darker, more dangerous powers who don’t want your holy mission to succeed.

There’s likely a place in paradise for people who tried hard, but what really matters is succeeding. If that requires you to change, that’s your mission. PART

The following outline can be used for researching on any company, not just Amazon. 1. The Mission-Vision of the Company 2. Corporate Culture and Values within the Company 3. Main Products and Services 4. Target Market 5. Major Competitors 6. Composition of Management 7. Basic Metrics and Company Financial Data 8. Future Plans of the Company and Possible Threats 9. The Company in the News

Truth be told, Nathaniel, I’m beginning to believe it might be better to risk returning and staying in Boston rather than making the people of Sandwich uncomfortable with my presence. Tories are not welcome in these circles. I don’t belong here.” “Don’t speak foolishness, of course you belong.” Nathaniel’s dark brow lowered and his pointed gaze softened. He stepped forward and brushed her elbow with his fingers. “Kitty, you and I were always very good friends. I have never been ignorant of your political leanings. Neither have Thomas and Eliza.” He paused. Strength and caring framed his character while the fire framed his face. “Nothing will ever change the way we feel about you. Thomas and Eliza will love you without fail—and you and I shall always be friends.”  “I’m sure we shall.” Kitty smiled and tamped her ballooning emotions down with the same force as a fist to a rising lump of dough. Friends. She drew in a long breath. “I wish you to know that even though I believe differently, I won’t go against your cause, despite my reservations about your beliefs.” “Very generous of you, milady.” Nathaniel’s mouth tilted into a droll grin. “Though I hope you know I won’t stop trying to convert you to our grand cause. That is my mission for every person whom I meet who is not yet a believer in the values of freedom.” Kitty crossed her arms. “You may try, Nathaniel, but I fear you will not succeed.” She smiled, enjoying the volley of wits. “I shall never abandon the teachings of my father. He was a true, honest man and I know—no matter what Eliza has come to believe—the way he raised us is the right way. I can never leave the safety of the king’s rule, no matter what anyone may say to persuade me otherwise.” Nathaniel stepped closer and leaned in, the reflection of the fire burning in his gaze. “Now that is a challenge I am most ready to accept.” Frozen

The important thing about little bets is that they’re bite-sized. You try one. It takes a few months at most. It either succeeds or fails, but either way you get important feedback to guide your next steps. This approach stands in contrast to the idea of choosing a bold plan and making one big bet on its success. If Kirk had done this—for example, deciding in advance to dedicate years to popularizing the Land and Water documentary—he would not have had nearly as much success with his mission. When

A Brief Mission Intermission Let’s take a moment to pull together what we’ve learned so far about mission. In the last chapter, I used Pardis Sabeti’s story to emphasize that you need career capital before you can identify a realistic mission for your career. Just because you have a good idea for a mission, however, doesn’t mean that you’ll succeed in its pursuit. With this in mind, in this chapter we studied the life of Kirk French to better understand how you make the leap from identifying a realistic mission to succeeding in making it a reality. Here we discovered the importance of little bets. To maximize your chances of success, you should deploy small, concrete experiments that return concrete feedback. For Chris Rock, such a bet might include telling a joke to an audience and seeing if they laugh, whereas for Kirk, it might mean producing sample footage for a documentary and seeing if it attracts funding. These bets allow you to tentatively explore the specific avenues surrounding your general mission, looking for those with the highest likelihood of leading to outstanding results. If career capital makes it possible to identify a compelling mission, then it’s a strategy of little bets that gives you a good shot of succeeding in this mission. To deploy this career tactic, you need both pieces. As you’ll learn in the next chapter, however, the story of mission is not yet complete. As I continued my study of this topic, I discovered a third and final strategy for helping to integrate this trait into your quest for work you love.

To succeed in your kingdom mission is to be consumed with the heartbeat of God

Negative beliefs and complexes are stored in your subconscious mind and create a weakness, which will not let you succeed in life

Work, Work and work, until you either succeed in your mission, or you die!

To succeed in your mission, you must aim at your goal with dedication and devotion

Richard, you’ve started eight different companies in eight different industries and taken all of them to a billion dollars. That’s huge. If you could summarize in one sentence how you did it, what would you say?” Richard didn’t blink. He answered immediately like a wise, kind sage. Here’s what he said: It’s all about finding and hiring people smarter than you, getting them to join your business and giving them good work, then getting out of the way and trusting them. You have to get out of the way so you can focus on the bigger vision. That’s important, but here is the main thing: You must make them see their work as a mission.

Richard didn’t blink. He answered immediately like a wise, kind sage. Here’s what he said: It’s all about finding and hiring people smarter than you, getting them to join your business and giving them good work, then getting out of the way and trusting them. You have to get out of the way so you can focus on the bigger vision. That’s important, but here is the main thing: You must make them see their work as a mission.

I’ve coached on every type of people problem any individual, team, or organization has ever had. You name it, I’ve coached around it. Problems such as Organizations that want to change their culture. Teams that don’t succeed because they have turf wars that create silos. Executive leadership teams that are in conflict and aren’t communicating effectively. Leaders and executives who want more confidence to make tough decisions. Managers who have strong technical expertise in their field but have never managed people. Individual contributors who need to be more engaged with their coworkers and teams. My clients come to me with these challenges. Nine times out of ten, those challenges are people problems. I coach them to handle these problems and clear the hurdles, so they have more time and energy to do what matters most to them—earn their yoga certification, be a more present mom, learn to play the guitar—and get back to focusing on the things they do best: their job and their organization’s mission.

New technology tends to come from new ventures—startups. From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. This book is about the questions you must ask and answer to succeed in the business of doing new things: what follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.

will have to lead them. You know that.’ Shiva kept quiet. ‘What did you see?’ He just shook his head. ‘It was just a dream, Shiva. It doesn’t mean anything. You need to focus your attention on your journey. You’re leaving tomorrow. You must succeed in your mission with the Vayuputras. That will bring an end to this war. Don’t let anxieties about me distract you.’ Shiva remained impassive,

Everyone said I wouldn’t make it past the palace wall, as well, and I would’ve succeeded if not for your nephew walking in.” “A child?” Sade snorts. “You let one child get in the way of ridding the world of that evil bitch?” I level my best glare at her next. “I don’t traumatise children. My Goddess demands death, not the innocence of babies.

To encounter these ideas, therefore, you must first get to that cutting edge, which in turn requires expertise. To try to devise a mission when you’re new to a field and lacking any career capital is a venture bound for failure. Once you identify a general mission, however, you’re still left with the task of launching specific projects that make it succeed. An effective strategy for accomplishing this task is to try small steps that generate concrete feedback—little bets—and then use this feedback, be it good or bad, to help figure out what to try next. This systematic exploration can help you uncover an exceptional way forward that you might have never otherwise noticed.

The little-bets strategy, I discovered as my research into mission continued, is not the only way to make a mission a success. It also helps to adopt the mindset of a marketer. This led to the strategy that I dubbed the law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. In sum, mission is one of the most important traits you can acquire with your career capital. But adding this trait to your working life is not simple. Once you have the capital to identify a good mission, you must still work to make it succeed. By using little bets and the law of remarkability, you greatly increase your chances of finding ways to transform your mission from a compelling idea into a compelling career.

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Lucifer is such a foe. He kicks you when you’re down.” Achava grimaced at the thought of him. “He uses others to fight for him and then tosses them aside just as easily as one would throw away a piece of paper. Most of the people we have fought in the past, are agents of the dark one. As long as we are in the flesh, temptation will pull at us to sway to the least righteous path. As we discussed before, all of the distractions of this age only succeed in helping the beast to accomplish his mission.” “To gain his army?” Sam asked. “I wish it was that simple, Sam.” Achava’s eyes were moist, and then she shed a tear. “Satan knows he is already defeated. He is just trying now to take as many of God’s children away from Him, as possible. The more the evil one takes, the more he laughs in our Father’s face. God gave us choices and we must be judged by those choices.

Make a deliberate effort to feed your conscious and subconscious mind to achieve a well programmed mind frame, ready to succeed. Read the right material, watch the right material and listen to the right material. Practice and expose yourself to the right material so that you can form positive attitudes, positive feelings and positive habits. For each person, the right material is defined from their unique vision, mission, beliefs and values.

Probably, the first episode exists: It’s the pilot. But the audience might not discover your series the first week, or even the second. So in a way, the first three episodes will function as pilots. Episodes Two and Three have to reach a balance between orienting first-time viewers by reprising the overall “mission” and identifying the cast, while progressing the stories to hold people who watched before.

Not miscalculation, bad strategy is the active avoidance of the hard work of crafting a good strategy. One common reason for choosing avoidance is the pain or difficulty of choice. When leaders are unwilling or unable to make choices among competing values and parties, bad strategy is the consequence. A second pathway to bad strategy is the siren song of template-style strategy—filling in the blanks with vision, mission, values, and strategies. This path offers a one-size-fits-all substitute for the hard work of analysis and coordinated action. A third pathway to bad strategy is New Thought—the belief that all you need to succeed is a positive mental attitude. There are other pathways to bad strategy, but these three are the most common. Understanding how and why they are taken should help you guide your footsteps elsewhere. THE

Ike learned the truth of the war. Visiting the First Marine Division at Panmunjom, just outside the Panmunjom Circle—the ten-mile area where lackluster and ineffectual talks were going on—he was outraged to find that as the North Koreans, now supported by the Chinese, shelled the troops regularly each day, American soldiers were under orders not to fire back. Eisenhower was president-elect, but in Korea everyone saw him as General Eisenhower. They were transported back in time to when he had last defeated a monstrous enemy. Ike’s warnings were not bluster, and he had the reputation to pull it off. He warned that unless there was an agreement to sit down at Panmunjom and work out an immediate truce, the war would resume full throttle. “They knew he wasn’t kidding,” said Hagerty. “The word was sent . . . you either sit down and settle this, or there’s going to be no imaginary line at the Yalu River, there’s going to be hot pursuit of your planes regardless of where they come from, and we’re going to end it.” The commanders on the ground favored a full-throttle approach, but Ike, the old general, wanted to see the fight come to an end. And he succeeded, within six months of taking office. After the Korean War, only one known military death (in Vietnam) occurred during his administration.

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If you think the only reality is the one that you can see, then you will get stuck. The illusion will claim you, and you will never succeed in your mission.

Myth #3: Kaizen Is Slow; Innovation Is Quicker Perhaps the most dramatic example of what can happen when innovation is used and abused is Toyota, a company that calls kaizen its soul. For most of its history after World War II, Toyota exemplified quality automobile manufacturing. Consumers bought Toyotas not for the styling or prestige but for their unparalleled reliability. But by 2002, Toyota management decided it was not enough to build the highest-quality and most-profitable cars—it wanted to be the biggest car company in the world. And the company succeeded. It built factories rapidly and added enough capacity to produce three million additional automobiles in just six years. But productivity came at a high price: Suppliers could not sustain the quality for which Toyota was known, and the new factories did not have the time to build a kaizen culture. The result was over nine million recalls and some well-deserved bad publicity. Here is an internal memo written before the crisis became public: “We make so many cars in so many different places with so many people. Our greatest fear is that as we keep growing, our ability to maintain the discipline of kaizen will be lost.” —Teruo Suzuki General Manager, Human Resources In time, Toyota recognized that abandoning kaizen drove the company away from a commitment to its core principles. Since the crisis, Toyota has slowed down production, given local managers in the U.S. more responsibility for quality control, and trained new workers in the kaizen culture. Toyota has returned to focusing on quality, not quantity, as its mission, with an emphasis on correcting defects in production while they are small and easily fixed. And Toyota’s reputation for quality has been restored. The company’s story is an excellent illustration of the ways in which kaizen builds habits that can last a lifetime and helps avoid the painful consequences of steps that may, in retrospect, have been too big for the individual or the work group to swallow.

For most of us, the vast majority of what we do in life is not sexy. Our daily grind isn’t glamorous or newsworthy, it’s just making stuff out of steel. But faithful leaders don’t need things to glitter for their work to produce gladness. Faithful leaders find meaning in the mundane knowing that their faithfulness in their daily hard work pleases the Lord. They know that behind the simple things we do is an eternal mission, a purpose, and an impact worth our faithfulness.

Incentive-based campaigns are another arena where the classics can get a fresh makeover. One institution I worked with offered a $500 scholarship to students who visited the campus and took the typical two-hour campus tour. But they weren’t getting much interest. So at the next fair, we created a sign that said “Earn $250 an hour—ask me how!” Talk about an attention grabber! Suddenly we had student after student asking us what that meant and filled up the campus tour slots for weeks to come. By approaching these classic strategies with a creative mindset, institutions can ensure their campaigns remain relevant, engaging, and effective. The key lies in the twist.