Store Sales Quotes

If I could store any character quality in a cookie jar, I’d store patience. Chocolate-chip patience cookies. And I’d eat them all at one sitting.

I’ll bet opening a store called Boobs and Books would increase literacy. I prefer a hands-on approach to learning.

To live in a city is to live the life that it was built for, to adapt to its schedule and rhythms, to move within the transit layout made for you during the morning and evening rush, winding through the crowds of fellow commuters. To live in a city is to consume its offerings. To eat at its restaurants. To drink at its bars. To shop at its stores. To pay its sales taxes. To give a dollar to its homeless. To live in a city is to take part in and to propagate its impossible systems. To wake up. To go to work in the morning. It is also to take pleasure in those systems because, otherwise, who could repeat the same routines, year in, year out?

I had a dream about you. I was a ventriloquist trying to share your fashion secrets, but you wouldn’t talk. So we put on a strip show for the department store sale, and I was arrested for theft – I took away your dignity as a mannequin

To a lover of books the shops and sales in London present irresistible temptations.

You don’t need fashion designers when you are young. Have faith in your own bad taste. Buy the cheapest thing in your local thrift shop - the clothes that are freshly out of style with even the hippest people a few years older than you. Get on the fashion nerves of your peers, not your parents - that is the key to fashion leadership. Ill-fitting is always stylish. But be more creative - wear your clothes inside out, backward, upside down. Throw bleach in a load of colored laundry. Follow the exact opposite of the dry cleaning instructions inside the clothes that cost the most in your thrift shop. Don’t wear jewelry - stick Band-Aids on your wrists or make a necklace out of them. Wear Scotch tape on the side of your face like a bad face-lift attempt. Mismatch your shoes. Best yet, do as Mink Stole used to do: go to the thrift store the day after Halloween, when the children’s trick-or-treat costumes are on sale, buy one, and wear it as your uniform of defiance.

He advances like a floating Dracula. The menace is ruined by the sporting-goods-store bag loudly crinkling against his leg. A shoebox is in it, judging from the shape. Imagine the wretched sales assistant who had to help Joshua choose shoes.I require shoes to ensure I can effectively run down the targets I am paid to assassinate in my spare time. I require the best value for my money. I am size eleven

He was dressed as if everything he wore had come from different stores or from a rummage sale, except that the crease in his trousers was sharp and his shoes were shined.

I’m so shy that if you played “Guess The Mannequin” with me and two mannequins, you’d pick me, because I’m the quiet one. Still, it’s important for me to get out and meet people, even if that means hanging around department stores wearing the latest fashions.

I want to fill a jar with a lot of clapping, and sell my applause next to the applesauce in a grocery store. You can eat the praise you didn’t earn, but did pay for.

You know what makes me happy? Unexpected phone calls in the middle of the day. Remembering what I liked at that one restaurant we went to that one time. Half-dead grocery store flowers just because they were on sale. A good morning text that says, “have a good day and try not to burn anything to the ground in a furious rage.

Online and in-store experiences should work together to drive sales for the business.

Out of curiosity, why would you have tried to destroy the world?” “Ever attempted to hunt down a parking space at Christmas? Buy a shirt in a store the day after Thanksgiving? Those two things alone will make you doubt the humanity of humans, and question if survival of the species is in anyone’s best interest. What are we fighting for, anyway? Better department store sales?

To live in a city is to live the life that it was built for, to adapt to its schedule and rhythms, to move within the transit layout made for you during the morning and evening rush, winding through the crowds of fellow commuters. To live in a city is to consume its offerings. To eat at its restaurants. To drink at its bars. To shop at its stores. To pay its sales taxes. To give a dollar to its homeless. To live in a city is to take part in and to propagate its impossible systems. To wake up. To go to work in the morning. It is also to take pleasure in those systems because, otherwise, who could repeat the same routines, year in, year out?

Cool isn't for sale at the bondage store. You make it up yourself, pull it outta your asshole, your own unique brand that starts when you're born, and when you die, it's gone.

Tony sat in the only chair, a large, overstuffed, ripped and torn chair that had huge wings that made it look as if it was going to close itself around Tony and somehow swallow and digest him and he would end up on a shelf somewhere in the dark and dusty corner of a secondhand furniture store staring back at the cat sitting on the floor staring up at him, a not-for-sale sign hanging from his chest.

Tidak ada alasan tertentu yang membuat orang-orang saling menjauh. Tidak, meskipun mereka mengatakan itu terjadi karena sudah tidak ada kecocokan, bisa jadi itu hanya alasan yang mengada-ada. Mengapa? Karena jika mereka masih satu hati, seharusnya salah seorang dari mereka berusaha memperbaiki ketika mulai ada tanda-tanda perpisahan akan terjadi.

At the end of the day, taking 50% off a $250 dress still means walking out of the store $125 poorer.

I want to work in a store that sells axes and saxophones, and that’s all. I want to be the guy who repairs used birds—particularly ducks.

Did any love ever feel as sweet as first love? Were we all just damaged goods now, battered cans in the grocery store sale bin, day old bread, marked down at the registered, hoping that someone would look past the obvious flaws and love us enough to take us home?

One early challenge was that the book distributors required retailers to order ten books at a time. Amazon didn’t yet have that kind of sales volume, and Bezos later enjoyed telling the story of how he got around it. “We found a loophole,” he said. “Their systems were programmed in such a way that you didn’t have to receive ten books, you only had to order ten books. So we found an obscure book about lichens that they had in their system but was out of stock. We began ordering the one book we wanted and nine copies of the lichen book. They would ship out the book we needed and a note that said, ‘Sorry, but we’re out of the lichen book.’ ”4

Monsieur Géroux collected small good things. The unexpected sound of birdsong, a half-price sale at the bakery, a smile from a passing child. Storing them in his mind for later, when needed.

Everyone does this shit.’” I paused, letting Elliot's words hang in the air. Then I said, “There's no denying that he had a point. You see it in jewelry stores all the time: They inflate their price tags and then mark things down right in front of you so you think you're getting a good deal.” I paused again, then: “And all this business about an overorder isn't much different than all those stores you see advertising ‘ going-out-of-business sales.’ Most of them have been advertising the same going-out-of-business sale for the last ten years, and in ten more years they'll still be going out of business!

I like how grocery stores play music while I'm shopping. Vintage pop really makes me want to pay full price and avoid looking for discounts. I need to implement that financial psychology here on my duck farm.

The girls laugh, though not in a mean-spirited way. They all hate him, for her. She feels protected yet absolutely alone, because nobody made her feel protected the way he did back when he was protecting her. And the truth, Maggie knows, is that other girls can’t protect you. They will leave you the moment a man they like pulls them up, anoints them, and alchemizes them into princesses who don’t have to deal with the rabble outside the castle walls. There is a T-shirt for sale in a nearby store window that says, AT LEAST WE’RE NOT SINGLE.

Fast forward to 2014, and Wal-Mart has over $480 billion in sales and employs more than 2.2 million people that serve more than 200 million customers each week at more than 11,000 retail stores in 27 countries worldwide.

That waitress was flirting with me," Dad announced once we were out of the restaurant. He said it in his "whispering voice," which meant it was still loud enough for the waitress, all of her coworkers, and the shoppers at every other store in the mall to overhear. "Ew," I said. "She was not." Dad chuckled with delight over how hot and eligible he imagined himself to be. "She kept coming over to 'try to collect my plate'..." "Because that is her job," I reminded him. "And the way she looked at your mother? Pure jealousy!" Dad slipped his arm around Mom's waist. "Poor thing. I left her a big tip.

On the fifth day I knew Kaidan would have made it home. I held my breath and called him. I listened to every charming word of his voice mail, then hung up. That evening I sat on my bed and called again. This time I left a message. “Hi, Kai, um, Kaidan. It's me. Anna. I'm just trying to see if you made it home safely. I'm sure you probably did. Just checking. You can call me anytime. If you want. Anyway. Okay, bye.” I hung up and buried my shamed face into a pillow. Now I was leaving messages after he'd made it clear he wanted zero to do with me? Next thing I knew I'd be frequenting his shows to give him psycho stares from the back, and then doing late-night drive-bys to see what girl he was bringing home. The thought of him with another girl made me writhe in discomfort and curl up in the fetal position. Day six was our first day of back-to-school shopping. We still had a month before school began, but the state issued a tax-free day, so stores were having big sales. I eyed all the teensy skirts and fashionable shirts dangling on mannequins. I tried to imagine Kaidan's reaction if I came dressed like that to one of his shows, some guy other than Jay on my arm. Ugly stalker thoughts. I was full of them. Two weeks passed, and I was still tripping over chairs to grab the phone every time it rang, like now. This time it was Jay.

and like in a movie I appear in front of the D'Agostino's, sale's clerks beckoning for me to enter, and I'm using an expired coupon for a box of oat-bran cereal and the girl at the checkout counter--black, dumb,slow-- doesn't get it, doesn't notice the expiration date has passed even though it's the only thing I buy, and I get a small but incendiary thrill when I walk out of the store, opening the box, stuffing handfuls of the cereal into my mouth, trying to whistle "Hips to Be Square".

Nobody lets go in an instant. You let go once. And then you let go again. And then again and again and again. You let someone go at the grocery store when their favorite type of soup is on sale and you don’t buy it. You let them go again when you’re cleaning your bathroom and have to throw out the bottle of the body wash that smells like them. You let them go that night at the bar when you go home with somebody else or you let them go every year on the anniversary of the day you lost them. Sometimes you’re going to have to let one person go a thousand different times, a thousand different ways, and there’s nothing pathetic or abnormal about that.

I don’t think any other retail company in the world could do what I’m going to propose to you. It’s simple. It won’t cost us anything. And I believe it would just work magic, absolute magic on our customers, and our sales would escalate, and I think we’d just shoot past our Kmart friends in a year or two and probably Sears as well. I want you to take a pledge with me. I want you to promise that whenever you come within ten feet of a customer, you will look him in the eye, greet him, and ask him if you can help him. Now I know some of you are just naturally shy, and maybe don’t want to bother folks. But if you’ll go along with me on this, it would, I’m sure, help you become a leader. It would help your personality develop, you would become more outgoing, and in time you might become manager of that store, you might become a department manager, you might become a district manager, or whatever you choose to be in the company. It will do wonders for you. I guarantee it. Now, I want you to raise your right hand—and remember what we say at Wal-Mart, that a promise we make is a promise we keep—and I want you to repeat after me: From this day forward, I solemnly promise and declare that every time a customer comes within ten feet of me, I will smile, look him in the eye, and greet him. So help me Sam.

It's not about in store versus online, or physical versus virtual... business in this century is often but not always about omni-channel distribution and getting leads and sales through a variety of platforms that may include all of the above or unique combinations.

Dust off your dancing shoes, the ones with wheels attached, because I’ve got banjo sounds FOR SALE. I’ve got boxes and boxes of the stuff labeled “Sexy," and to be sure nobody steals them, they are rubber and waterproof and I store them all on the bottom of my duck pond.

Her walk-in closet greeted me with the smell of lavender. Hanging rods held Chanel suits and sale-rack department store dresses side by side. Shelves displayed sweaters of every color from peach to cranberry. I brushed my hand over a pink sweater. The cashmere was soft as a cloud.

If a tourist enters a food stall thinking he's going to be cheated, the salesman will sense this and obligingly cheat hi. But if a Frenchman senses that a visitor is delighted to be in his store, and takes a genuine interest in what is for sale, then he'll just open up like a flower.

The news about Shiraha spread through the store like wildfire. Every time I saw the manager he started pestering me with: “How’s Shiraha? When are you going to bring him out drinking with us?” I’d always had a lot of respect for manager #8. He was a hard worker and I’d thought of him as the perfect colleague, but now I was sick to death of him only ever talking about Shiraha whenever we met. Until now, we’d always had meaningful worker-manager discussions: “It’s been hot lately, so the sales of chocolate desserts are down,” or “There’s a new block of flats down the road, so we’ve been getting more customers in the evening,” or “They’re really pushing the ad campaign for that new product coming out the week after next, so we should do well with it.” Now, however, it felt like he’d downgraded me from store worker to female of the human species.

If a tourist enters a food stall thinking he's going to be cheated, the salesman will sense this and obligingly cheat him. But if a Frenchman senses that a visitor is delighted to be in his store, and takes a genuine interest in what is for sale, then he'll just open up like a flower.

I love ebooks. I love the idea of storing books in “The Cloud”, because honestly, reading and rainy days go together like peanut butter and umbrellas.

Dancing? Not only do I have two left feet, but they’re different sizes. And I don’t put them in shoes—I store them in glass jars in my basement.

I couldn’t steal an idea. Not even if my clone came up with it. But I could steal your heart—even if my clone had it stored in a cryogenic freezer.

A blanket could be used to attract a potential mate. I’ve already got my mate. I bought her in a mannequin store (she was on sale). 


Our schools and universities are like the old Soviet department stores whose mission was to serve the interests of the sales clerks and not the customers.

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

I believe men belong in the garage, because that’s where the dog food is stored. And the band is kept there. Auditions start after I move the car.

I bought a bag of chips at the store, and the cashier asked if I wanted a bag. I said, No thanks. It already comes with a bag.

The patrons aren’t patronizing the store, and it’s not just the economy that’s keeping them out—it’s that nobody here likes to be patronized.

I can’t get car parts at Lowes, the home improvement store? If I lived in my car, my car would be my home.

big-box stores and outlet malls, and then you add e-sales on top of that—” Kat grimaced. “Small businesses get outpriced fast.

For example, local retailers seeking to rev up sales activity can send out promotional messages to consumers within the vicinity or even to people in a competitor’s store.

Are you kidding me? The woman leaves priceless Ming vases and Picassos lying about like they came off a sale rack at some discount store and she fills a hidden safe with musty old books?

I know this music,” she tells the store clerk, who eventually asks if she’s okay. “What the hell is it?” “I’m sorry, it’s a customer order, not for sale. I shouldn’t really be playing it.

Ed Lim’s daughter, Monique, was a junior now, but as she’d grown up, he and his wife had noted with dismay that there were no dolls that looked like her. At ten, Monique had begun poring over a mail-order doll catalog as if it were a book–expensive dolls, with n ames and stories and historical outfits, absurdly detailed and even more absurdly expensive. ‘Jenny Cohen has this one,’ she’d told them, her finger tracing the outline of a blond doll that did indeed resemble Jenny Cohen: sweet faced with heavy bangs, slightly stocky. 'And they just made a new one with red hair. Her mom’s getting it for her sister Sarah for Hannukkah.’ Sarah Cohen had flaming red hair, the color of a penny in the summer sun. But there was no doll with black hair, let alone a face that looked anything like Monique’s. Ed Lim had gone to four different toy stores searching for a Chinese doll; he would have bought it for his daughter, whatever the price, but no such thing existed. He’d gone so far as to write to Mattel, asking them if there was a Chinese Barbie doll, and they’d replied that yes, they offered 'Oriental Barbie’ and sent him a pamphlet. He had looked at that pamphlet for a long time, at the Barbie’s strange mishmash of a costume, all red and gold satin and like nothing he’d ever seen on a Chinese or Japanese or Korean woman, at her waist-length black hair and slanted eyes. I am from Hong Kong, the pamphlet ran. It is in the Orient, or Far East. Throughout the Orient, people shop at outdoor marketplaces where goods such as fish, vegetables, silk, and spices are openly displayed. The year before, he and his wife and Monique had gone on a trip to Hong Kong, which struck him, mostly, as a pincushion of gleaming skyscrapers. In a giant, glassed-in shopping mall, he’d bought a dove-gray cashmere sweater that he wore under his suit jacket on chilly days. Come visit the Orient. I know you will find it exotic and interesting. In the end he’d thrown the pamphlet away. He’d heard, from friends with younger children, that the expensive doll line now had one Asian doll for sale – and a few black ones, too – but he’d never seen it. Monique was seventeen now, and had long outgrown dolls.

Last night, at a press conference, the City Council reminded everyone that the Dog Park is there for our community enjoyment and use, and so it is important that no one enter, look at, or think about the Dog Park. They are adding a new advanced camera system to keep an eye on the great black walls of the Dog Park at all times, and if anyone is caught trying to enter it, they will be forced to enter it, and will never be heard from again. If you see hooded figures in the Dog Park, no you didn’t. The hooded figures are perfectly safe, and should not be approached at any costs. The City Council ended the conference by devouring a raw potato in quick, small bites of their sharp teeth and rough tongues. No follow-up questions were asked, although there were a few follow-up screams. We have also received word via encrypted radio pulses about the opening of a new store: Lenny’s Bargain House of Gardenwares and Machine Parts, which until recently was that abandoned warehouse the government was using for the highly classified and completely secret tests I was telling you about last week. Lenny’s will serve as a helpful new source for all needs involving landscaping and lawn-decorating materials and also as a way for the government to unload all the machines and failed tests and dangerous substances that otherwise would be wasted on things like “safe disposal” or “burying in a concrete tomb until the sun goes out.” Get out to Lenny’s for their big grand opening sale. Find eight government secrets and get a free kidnapping and personality reassignment so that you’ll forget you found them!

And so many of the indies have partnered with Google to sell ebooks right from their own websites. These stores are embracing the “new technology” instead of hiding from it, because they realize it’s about the story, not the ink on paper. If you want ebooks, your local indie can sell you ebooks. If your local independent is hanging up posters saying that ebooks will kill everything, you should tag that bookstore as a favorite in your GPS doohickey. You’ll get great deals, because that store will have a going-out-of-business sale soon. Yes, even though you try to save it with a letter-writing campaign.

The psychic said I would have two children. This makes me shake my head. I know you are not supposed to leave a baby alone. Not even for a minute. But after a while I think, What could happen to a baby in the time it would take for me to run to the corner for a cappuccino on the go? So I do it, I run to the corner and get the cappuccino. And then I think how close the store is that is having the sale on leather gloves. Really, I think, it is only a couple of blocks. So I go to the store and buy the gloves. And it hits me--how long it has been since I have gone to a movie. A matinee! So I do that, too. I go to a movie. And when I come out of the theater it occurs to me that it has been years since I have been to Paris. Years. So I go to Paris, and come back three months later and find a skeleton in the crib.

It used to puzzle me: Why do companies advertise during such depressing programming? Do they really want viewers to associate their products with the horror stories that fill the nightly news? And who is going to be in the mood for a department store sale after hearing about a brutal murder or the threat of a terrorist attack? It turns out I might be, and you might be, too, thanks to a psychological phenomenon called terror management.

Becomingly dressed in a tan cotton suit, Nancy set off in her convertible for the shopping district. She drove down the boulevard, and upon reaching the more congested streets, made her way skillfully through heavy traffic, then pulled into a parking lot. “I think I’ll try Taylor’s Department Store first for a dress,” she decided. Taylor’s was one of River Heights’ finest stores. Nancy purchased several items for Hannah on the main floor, then went directly to the misses’ wearing apparel section on the second floor. Usually Nancy had no trouble finding a sales-clerk. But this particular morning seemed to be an especially busy one in the department, and an extra rush of customers had temporarily overwhelmed the sales force.

Today I take it for granted that if I want some milk, I can walk into a convenience store and a quart will be on the shelves, the milk won’t be diluted or tainted, it will be for sale at a price I can afford, and the owner will let me walk out with it after a swipe of a card, even though we have never met, may never see each other again, and have no friends in common who can testify to our bona fides. A few doors down and I could do the same with a pair of jeans, a power drill, a computer, or a car.

http://www.touchofireland.co/ have many shopping stores which contain all the things which are needed in daily purpose or uses .there are plenty of categories of products and items and we have made some changes in categories as per the current generation demand.

because my wife wanted to see the mall where I spent so much of my childhood. Wanted to hear my stories. It wasn’t all bad with us.The barrier gate to the Mervyns had been busted through, so the store was open as wide and welcoming as the morning of a Presidents’ Day sale.

Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so many of these stores (and the demand is so high) that many of the items sold aren’t seconds at all. They’re designed and produced for the factory stores. People tell themselves a story about finding a bargain, they build up the expectation by driving thirty miles out of their way (while on vacation, no less) and then are delighted to spend $40 for a $400 jacket that was never intended to be sold for $400 and probably cost $4 to make.

There is no one to open the store. You offer to do it. They tell you that you don’t have to. They say they can ask one of the sales clerks. You tell them you’ve got it under control. When they say thank you, you realize that you have missed being relied upon. You remember the pride of being useful.

Scott noted that Walmart had similar techniques. It could measure whether a certain item, such as a globe for children, could lift the sale of another item, like a coloring book, if they were placed next to each other on a store display. Both companies had a deep interest in testing these combinations.

Growing up, my bedroom was like a garage, only much smaller and with more lawnmowers in it (we had to store them there because the garage was crowded with the 14-person dining room table—despite there being only four of us in the house). I’m just thankful my parents didn’t park their cars in the living room.

The ads in the papers all said 'help wanted, will train,' but wherever she went she was turned down. "The position's just been filled," she was told again and again. Or, "We wouldn't want to upset the other employees." At the department store where she had once bought all her hats and silk stockings they would not hire her as a cashier because they were afraid of offending the customers. Instead they offered her work adding up sales slips in a small dark room in the back where no one could see her but she politely declined. "I was afraid I'd ruin my eyes back there," she told us. "I was afraid I might accidentally remember who I was and ... offend myself.

Terence, this is stupid stuff: You eat your victuals fast enough; There can’t be much amiss, ’tis clear, To see the rate you drink your beer. But oh, good Lord, the verse you make, It gives a chap the belly-ache. The cow, the old cow, she is dead; It sleeps well, the horned head: We poor lads, ’tis our turn now To hear such tunes as killed the cow. Pretty friendship ’tis to rhyme Your friends to death before their time Moping melancholy mad: Come, pipe a tune to dance to, lad.’ Why, if ’tis dancing you would be, There’s brisker pipes than poetry. Say, for what were hop-yards meant, Or why was Burton built on Trent? Oh many a peer of England brews Livelier liquor than the Muse, And malt does more than Milton can To justify God’s ways to man. Ale, man, ale’s the stuff to drink For fellows whom it hurts to think: Look into the pewter pot To see the world as the world’s not. And faith, ’tis pleasant till ’tis past: The mischief is that ’twill not last. Oh I have been to Ludlow fair And left my necktie God knows where, And carried half way home, or near, Pints and quarts of Ludlow beer: Then the world seemed none so bad, And I myself a sterling lad; And down in lovely muck I’ve lain, Happy till I woke again. Then I saw the morning sky: Heigho, the tale was all a lie; The world, it was the old world yet, I was I, my things were wet, And nothing now remained to do But begin the game anew. Therefore, since the world has still Much good, but much less good than ill, And while the sun and moon endure Luck’s a chance, but trouble’s sure, I’d face it as a wise man would, And train for ill and not for good. ’Tis true, the stuff I bring for sale Is not so brisk a brew as ale: Out of a stem that scored the hand I wrung it in a weary land. But take it: if the smack is sour, The better for the embittered hour; It should do good to heart and head When your soul is in my soul’s stead; And I will friend you, if I may, In the dark and cloudy day. There was a king reigned in the East: There, when kings will sit to feast, They get their fill before they think With poisoned meat and poisoned drink. He gathered all that springs to birth From the many-venomed earth; First a little, thence to more, He sampled all her killing store; And easy, smiling, seasoned sound, Sate the king when healths went round. They put arsenic in his meat And stared aghast to watch him eat; They poured strychnine in his cup And shook to see him drink it up: They shook, they stared as white’s their shirt: Them it was their poison hurt. —I tell the tale that I heard told. Mithridates, he died old.

Two Types Excitable A woman was depressed and distraught for days after losing her pen. Then she became so excited about an ad for a shoe sale that she drove three hours to a shoe store in Chicago. Phlegmatic A man spotted a fire in a dormitory one evening, and walked away to look for an extinguisher in another building. He found the extinguisher, and walked back to the fire with it.

If you’re on a budget, check out thrift stores or garage sales. Look for signs of quality, like copper bottoms, cast iron, or stainless steel. Someone with limited money would do far better buying used than buying cheap stuff from Walmart. If you are determined to buy new, check out places like T.J.Maxx, the HomeGoods store, Ross—anywhere that’s likely to have top-quality items for low prices.

To live in a city is to live the life that it was built for, to adapt to its schedule and rhythms, to move within the transit layout made for you during the morning and evening rush, winding through the crowds of fellow commuters. To live in a city is to consume its offerings. To eat at its restaurants. To drink at its bars. To shop at its stores. To pay its sales taxes. To give a dollar to its homeless.

The switch from sales ladies behind each counter in five-and-dime stores to checkout lines, from waiter-served to self-service and fast-food restaurants, from full-service to self-service gasoline stations are among the responses to higher labor costs. So, too, are the absence of movie theater ushers and the wide use by restaurants of plastic utensils and paper plates, because they do not require dishwashing.

Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop.

Finding a situation that catches the key competitor or competitors with conflicting goals is at the heart of many company success stories. The slow Swiss reaction to the Timex watch provides an example. Timex sold its watches through drugstores, rather than through the traditional jewelry store outlets for watches, and emphasized very low cost, the need for no repair, and the fact that a watch was not a status item but a functional part of the wardrobe. The strong sales of the Timex watch eventually threatened the financial and growth goals of the Swiss, but it also raised an important dilemma for them were they to retaliate against it directly. The Swiss had a big stake in the jewelry store as a channel and a large investment in the Swiss image of the watch as a piece of fine precision jewelry. Aggressive retaliation against Timex would have helped legitimize the Timex concept, threatened the needed cooperation of jewelers in selling Swiss watches, and blurred the Swiss product image. Thus the Swiss retaliation to Timex never really came. There are many other examples of this principle at work. Volkswagen’s and American Motor’s early strategies of producing a stripped-down basic transportation vehicle with few style changes created a similar dilemma for the Big Three auto producers. They had a strategy built on trade-up and frequent model changes. Bic’s recent introduction of the disposable razor has put Gillette in a difficult position: if it reacts it may cut into the sales of another product in its broad line of razors, a dilemma Bic does not face.4 Finally, IBM has been reluctant to jump into minicomputers because the move will jeopardize its sales of larger mainframe computers.

For every five sales you make, another nine customers who had hoped to buy from you will leave your store disappointed and empty-handed. This means your existing store traffic can give you 2.8 times your current sales volume, if you sell only those customers who are ready to buy. The only thing more expensive than hiring a sales trainer is not hiring one. Any investment in sales training is an investment in your own gross profits.

I’m thinking about how Ingrid always made huge elaborate plans for everything. One of them involved getting rich somehow and buying the theater and fixing it up and reopening it to show indie films. Instead of sofa, we’d sell tea at the concession stand, and we might even have some photographs or books for sale. It would be more than a theater. It would be a place to escape to when people felt stifled by the chain stores and lonely in their massive houses.

No psychic powers; I just happen to know how several of the big toy companies jack up their January and February sales. They start prior to Christmas with attractive TV ads for certain special toys. The kids, naturally, want what they see and extract Christmas promises for these items from their parents. Now here’s where the genius of the companies’ plan comes in: They undersupply the stores with the toys they’ve gotten the parents to promise. Most parents find those things sold out and are forced to substitute other toys of equal value. The toy manufacturers, of course, make a point of supplying the stores with plenty of these substitutes. Then, after Christmas, the companies start running the ads again for the other, special toys. That juices up the kids to want those toys more than ever. They go running to their parents whining, ‘You promised, you promised,’ and the adults go trudging off to the store to live up dutifully to their words.

These are all common principles of salesmanship. The most ignorant peddler applies them. Yet the salesman-in-print very often forgets them. He talks about his interest. He blazons a name, as though that was of importance. His phrase is, “Drive people to the stores,” and that is his attitude in everything he says. People can be coaxed but not driven. Whatever they do they do to please themselves. Many fewer mistakes would be made in advertising if these facts were never forgotten.

fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks. (A fashion, on the other hand, is a fad that repeats itself. Examples: short skirts for women and double-breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.) When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dolls hit the market in 1983 and started to take off. Coleco’s strategy was to milk the kids for all they were worth. Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage Patch Kids. By 1988 Coleco went into Chapter 11. Coleco died, but the kids live on. Acquired by Hasbro in 1989, the Cabbage Patch Kids are now being handled conservatively. Today they’re doing quite well.

Autumn was a harvest of big-box stores and their back-to-school sales: fruit leather, instant mac 'n' cheese, and bread that we unhusked, crinkling, from its plastic sleeve. My mouth watered for the sweetness of processed wheat sown thick through gas stations from California to New York. Honey Buns and Wonder Breads, in perfect squares and machined circles, and the ripe weight of a Danish, mass-produced, that attempts no fidelity to the country after which it is named--- no country but this one ambered by waves of industrial grain.

As he looked around the computer, he realized the PC was acting as the back-end system for the point-of-sale terminals at the restaurant—it collected the day’s credit card transactions and sent them in a single batch every night to the credit card processor. Max found that day’s batch stored as a plain text file, with the full magstripe of every customer card recorded inside. Even better, the system was still storing all the previous batch files, dating back to when the pizza parlor had installed the system about three years earlier.

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

When Elon was nearly ten years old, he saw a computer for the first time, at the Sandton City Mall in Johannesburg. “There was an electronics store that mostly did hi-fi-type stuff, but then, in one corner, they started stocking a few computers,” Musk said. He felt awed right away—“It was like, ‘Whoa. Holy shit!’”—by this machine that could be programmed to do a person’s bidding. “I had to have that and then hounded my father to get the computer,” Musk said. Soon he owned a Commodore VIC-20, a popular home machine that went on sale in 1980. Elon’s computer arrived with five kilobytes of memory and a workbook on the BASIC programming language. “It was supposed to take like six months to get through all the lessons,” Elon said. “I just got super OCD on it and stayed up for three days with no sleep and did the entire thing. It seemed like the most super-compelling thing I had ever seen.” Despite being an engineer, Musk’s father was something of a Luddite and dismissive of the machine. Elon recounted that “he said it was just for games and that you’d never be able to do real engineering on it. I just said, ‘Whatever.’” While

Though you can boil, extract, and refine living tissue to isolate the protein, carb, or fat, you do so only at the cost of everything else that held the cells and organs together. Yanking certain components from living systems—as we do to make flour, sugar, protein slurries, and 90 percent of what’s now for sale in the store—and expecting them to approximate their original nutritional value is like removing someone’s brain from their body and expecting it to respond to questions. That is not science; it is science fiction. So is the idea that heavily processed food can be healthy.

Old maps make sense to me. With their strange collections of obscure landmarks. It's how we all got around when young. An hour to Gainesville. Turn off where they have the livestock fair. Then past an airport owned by my stepdad's family. A Rotunda. Tiny Horses. Dani's house. Jonesville didn't have much back then. Rosie's Bar and a Lil' Champ. Still when we saw the sign we knew we were close. "HAY!" Screamed by a face on the side of a store. We'd all yell it as we passed. For good luck. Later that sign was stolen. This created suspicions. Some asked if we had taken it. No. But we should have.

For example, say you have a child whose peers’ parents routinely bake homemade cookies for class fund-raisers. Cookies with little icing smiley faces and a separate batch of gluten-free ones for the pussies. Well, maybe you have neither the TIME nor the ENERGY to bake homemade cookies. And maybe you do have twenty dollars but you’re worried about what the other parents will think if you contribute store-bought Oreos to the bake sale. You see where I’m going with this, right? You need to (a) stop worrying about what other people think and (b) budget your fucks accordingly. No time and no energy? Oreos it is!

I made the out of town trip once, walked a mile, and endured product placement rather than putting an item where it made sense. There were plastic smiles of overworked, underpaid employees who not only didn’t want to help you, they didn’t want to be there. Crowds, lots of crowds, because everything was always on sale. And after I’d wandered aimlessly for a couple of hours, running from one side of the store to the next caught in some perverse scavenger hunt, I stood in the line. Then there was the one open line in a row of fifty closed ones trying to check out a store full of tired suburbanites, their screaming kids, and clueless teenagers.

However, before that I owned a gun store. We were a Title 7 SOT (Special Occupational Taxpayer), which means we worked with legal machine guns, suppressors, and pretty much everything except for explosives. We did law enforcement sales and worked with equipment that’s unavailable from most dealers, which meant lots of government inspections and compliance paperwork. I had to be exceedingly familiar with federal gun laws, and there are a multitude of those. I worked with many companies in the gun industry and still have friends and contacts at various manufacturers. When I hear people tell me the gun industry is unregulated, I have to resist the urge to laugh in their faces.

All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com, Yahoo!, eBay, Palm, Google, Linus, PlayStation, Harry Potter, Botox, Red Bull, Microsoft, Intel, and BlackBerry. A closer look at the history of most major brands shows this to be true. As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all. Anita Roddick built The Body Shop into a worldwide brand without any advertising. Instead she traveled the world looking for ingredients for her natural cosmetics, a quest that resulted in endless publicity. Until recently Starbucks didn’t spend a hill of beans on advertising either. In its first ten years, the company spent less that $10 million (total) on advertising in the United States, a trivial amount for a brand that delivers annual sales of $1.3 billion today. Wal-Mart became the world’s largest retailer, ringing up sales approaching $200 billion, with little advertising. Sam’s Club, a Wal-Mart sibling, averages $56 million per store with almost no advertising. In the pharmaceutical field, Viagra, Prozac, and Vioxx became worldwide brands with almost no advertising. In the toy field, Beanie Babies, Tickle Me Elmo, and Pokémon became highly successful brands with almost no advertising. In the high-technology field, Oracle, Cisco, and SAP became multibillion-dollar companies (and multibillion-dollar brands) with almost no advertising.

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.

Where the hell were the sales ladies? The ones every store had to help relieve customers of guys with panic stricken eyes and the sudden need to drink away the pain of the credit card swipe. Ah! Nice. A female employee turned towards us and started walking. Thank god someone finally recognized the look of horror. She paused in front of us. "Do you need help?" "Yes!" I damn near shouted in the poor thing's face. She was only around five foot and that was with the tallest red heels I'd ever seen. Her face was clean of makeup except for bright red lipstick. She looked like she knew what she was doing. So I did what any sane man would do. I pushed Amy towards her and said, "Can you dress her?" The ladies eyes narrowed. "That came out wrong." I grumbled. "Can you help her find some clothes? She needs a whole new wardrobe. Shoes, under things." I coughed into my hand and looked away. Bar. Bar. Where was a freaking bar?

MARY: It’s called a Schloss. That’s what small castles are called in Styria, Laura told me. CATHERINE: Yes, but do you think our English readers are going to know that? Or our American readers? I’m hoping for some American sales, if the deal with Collier & Son comes through, and there are no Schlosses in America—just teepees and department stores. BEATRICE: The slaughter of the native population is a shameful stain on American history. Clarence says— CATHERINE: For goodness’ sake, how are we going to sell to readers in the United States if you go on about the slaughter of the native Americans? Who’s going to want to read about that? BEATRICE: Those who do not want to read about it are exactly those who should be made aware, Catherine. This may be a story of our adventures, but we must not shy away from confronting the difficult issues of the times. Literature exists to educate as well as entertain, after all. DIANA: You all went from Schlosses to teepees to a political discussion, and you think I ramble?

Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business if it weren't for the steady sales of their back catalogs on Amazon. Within the books group, the resulting program was dubbed the Gazelle Project because Bezos suggested to Blake in a meeting that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle. As part of the Gazelle Project, Blake's group categorized publishers in terms of their dependency n Amazon and then opened negotiations with the most vulnerable companies. Three book buyers at the time recall this effort. Blake herself said that Bezos meant the cheetah-and-gazelle analogy as a joke and it was carried too far. Yet the program clearly represented something real--an emerging realpolitik approach toward book publishers, an attitude whose ruthlessness startled even some Amazon employees. Soon after the Gazelle Project began, Amazon's lawyers heard about the name and insisted it be changed to the less incendiary Small Publisher Negotiation Program.

The moonlight filtered through the trees like water from a strainer. Agatha’s hair was the color and consistency of wet noodles. I said she might look sexy as a redhead, and she asserted she’d be staying a creamy alfredo. I touched her tight skin they way a drummer might strum a guitar. She called me Mozart, and I didn’t know how to reply so I simply belched. Before I had finished, her open mouth was on mine, and she was huffing my essence like David Hasselhoff hoofing it to the liquor store. I remember what color panties she wore. They were transparent with the texture of flesh. I rubbed her back while she purred. Her skin was as soft as a fur coat. We made love for what seemed like days, but was in fact 3:58.95—a personal best for me. I felt like Roger Bannister, and she felt like a cheetah. Literally. I told her she’d look good on my rug, as a rug, and she playfully pinched the folds on my stomach. She explored my naval cavity with her pinky, and what started out as foreplay turned into a scavenger hunt. While she might have expected to find lint, nobody could have ever suspected she’d find the lost Templar treasure.

OPTIONS FOR REDUCING While thrift stores such as Goodwill or the Salvation Army can be a convenient way to initially let go, many other outlets exist and are often more appropriate for usable items. Here are some examples: • Amazon.com • Antiques shops • Auction houses • Churches • Consignment shops (quality items) • Craigslist.org (large items, moving boxes, free items) • Crossroads Trading Co. (trendy clothes) • Diggerslist.com (home improvement) • Dress for Success (workplace attire) • Ebay.com (small items of value) • Flea markets • Food banks (food) • Freecycle.org (free items) • Friends • Garage and yard sales • Habitat for Humanity (building materials, furniture, and/or appliances) • Homeless and women’s shelters • Laundromats (magazines and laundry supplies) • Library (books, CDs and DVDs) • Local SPCA (towels and sheets) • Nurseries and preschools (blankets, toys) • Operation Christmas Child (new items in a shoe box) • Optometrists (eyeglasses) • Regifting • Rummage sales for a cause • Salvage yards (building materials) • Schools (art supplies, magazines, dishes to eliminate class party disposables) • Tool co-ops (tools) • Waiting rooms (magazines) • Your curb with a “Free” sign

After a series of promotions—store manager at twenty-two, regional manager at twenty-four, director at twenty-seven—I was a fast-track career man, a personage of sorts. If I worked really hard, and if everything happened exactly like it was supposed to, then I could be a vice president by thirty-two, a senior vice president by thirty-five or forty, and a C-level executive—CFO, COO, CEO—by forty-five or fifty, followed of course by the golden parachute. I’d have it made then! I’d just have to be miserable for a few more years, to drudge through the corporate politics and bureaucracy I knew so well. Just keep climbing and don't look down. Misery, of course, encourages others to pull up a chair and stay a while. And so, five years ago, I convinced my best friend Ryan to join me on the ladder, even showed him the first rung. The ascent is exhilarating to rookies. They see limitless potential and endless possibilities, allured by the promise of bigger paychecks and sophisticated titles. What’s not to like? He too climbed the ladder, maneuvering each step with lapidary precision, becoming one of the top salespeople—and later, top sales managers—in the entire company.10 And now here we are, submerged in fluorescent light, young and ostensibly successful. A few years ago, a mentor of mine, a successful businessman named Karl, said to me, “You shouldn’t ask a man who earns twenty thousand dollars a year how to make a hundred thousand.” Perhaps this apothegm holds true for discontented men and happiness, as well. All these guys I emulate—the men I most want to be like, the VPs and executives—aren’t happy. In fact, they’re miserable.  Don’t get me wrong, they aren’t bad people, but their careers have changed them, altered them physically and emotionally: they explode with anger over insignificant inconveniences; they are overweight and out of shape; they scowl with furrowed brows and complain constantly as if the world is conspiring against them, or they feign sham optimism which fools no one; they are on their second or third or fourth(!) marriages; and they almost all seem lonely. Utterly alone in a sea of yes-men and women. Don’t even get me started on their health issues.  I’m talking serious health issues: obesity, gout, cancer, heart attacks, high blood pressure, you name it. These guys are plagued with every ailment associated with stress and anxiety. Some even wear it as a morbid badge of honor, as if it’s noble or courageous or something. A coworker, a good friend of mine on a similar trajectory, recently had his first heart attack—at age thirty.  But I’m the exception, right?

Then I got to the point: “I don’t think any other retail company in the world could do what I’m going to propose to you. It’s simple. It won’t cost us anything. And I believe it would just work magic, absolute magic on our customers, and our sales would escalate, and I think we’d just shoot past our Kmart friends in a year or two and probably Sears as well. I want you to take a pledge with me. I want you to promise that whenever you come within ten feet of a customer, you will look him in the eye, greet him, and ask him if you can help him. Now I know some of you are just naturally shy, and maybe don’t want to bother folks. But if you’ll go along with me on this, it would, I’m sure, help you become a leader. It would help your personality develop, you would become more outgoing, and in time you might become manager of that store, you might become a department manager, you might become a district manager, or whatever you choose to be in the company. It will do wonders for you. I guarantee it. Now, I want you to raise your right hand—and remember what we say at Wal-Mart, that a promise we make is a promise we keep—and I want you to repeat after me: From this day forward, I solemnly promise and declare that every time a customer comes within ten feet of me, I will smile, look him in the eye, and greet him. So help me Sam.

Launching “Buy It Now” was a large change that touched every transaction, but the eBay team also innovated across the experience for both sellers and buyers as well. With an initial success, we doubled down on innovation to drive growth. We introduced stores on eBay, which dramatically increased the amount of product offered for sale on the platform. We expanded the menu of optional features that sellers could purchase to better highlight their listings on the site. We improved the post-transaction experience on ebay.com by significantly improving the “checkout” flow, including the eventual seamless integration of PayPal on the eBay site. Each of these innovations supported the growth of the business and helped to keep that gravity at bay. Years later, Jeff became a general partner at Andreessen Horowitz, where he would kick off the firm’s success in startups with network effects, investing in Airbnb, Instacart, Pinterest, and others. I’m lucky to work with him! He recounted in an essay on the a16z blog that his strategy was to grow eBay by adding layers and layers of new revenue—like “adding layers to the cake.” You can see it visually here: Figure 12: eBay’s growth layer cake As the core US business began to look more like a line than a hockey stick, international and payments were layered on top. Together, the aggregate business started to look like a hockey stick, but underneath it was actually many new lines of business.

The store he’d chosen was Target. Which could be my second home, so I led him right to kids’ clothes. He stood on the edge of the little girls’ department with his mouth slightly agape. “This is a lot of clothes.” I laughed and looped my arm through his. “C’mon, it’s not that bad.” “How do you choose anything? It just goes on forever.” “What did your sister say? Be specific.” I released his arm and ran my fingers over a cute floral dress. “Size two. No exact matches. Summer clothes. Nothing slutty. Shorts. Dresses. No pants.” I turned and stared at him. “Wait, she said nothing slutty?” He chuckled. “I just threw that in to see if you were really paying attention. You kind of had that glazed-over storegasm look.” My lips parted. “Did you just say ‘storegasm’?” With a sheepish grin he looked down, then glanced back up. “My sister calls it that. I swear it’s not my word. Like when she walks into her favorite store or finds a sale, she says it’s better than…” He looked away. “I think I’m just going to shut up now.” “Huh.” I looked through the rack again. “I kind of like it. Storegasm.” Cade didn’t move as I repeated the word, testing it out for myself. “But don’t worry. I was listening. Trust me, you’d know if I was having a storegasm.” I glanced at him, then walked over to the next rack. When he didn’t follow, I looked over my shoulder at him. “You coming?” One eyebrow shot up. I bit back a smile and turned away. He cleared his throat and followed.

He called back with an incredible report: there were people lined up around the store already. Wow, I thought. Wow! Wow didn’t begin to cover it. People lined up on two floors of the store to talk to Chris and get their books signed, hours before he was even scheduled to arrive. Chris was overwhelmed when he got there, and so was I. The week before, he’d been just another guy walking down the street. Now, all of a sudden he was famous. Except he was still the same Chris Kyle, humble and a bit abashed, ready to shake hands and pose for a picture, and always, at heart, a good ol’ boy. “I’m so nervous,” confided one of the people on the line as he approached Chris. “I’ve been waiting for three hours just to see you.” “Oh, I’m sorry,” said Chris. “Waitin’ all that time and come to find out there’s just another redneck up here.” The man laughed, and so did Chris. It was something he’d repeat, in different variations, countless times that night and over the coming weeks. We stayed for three or four hours that first night, far beyond what had been advertised, with Chris signing each book, shaking each hand, and genuinely grateful for each person who came. For their part, they were anxious not just to meet him but to thank him for his service to our country-and by extension, the service of every military member whom they couldn’t personally thank. From the moment the book was published, Chris became the son, the brother, the nephew, the cousin, the kid down the street whom they couldn’t personally thank. In a way, his outstanding military record was beside the point-he was a living, breathing patriot who had done his duty and come home safe to his wife and kids. Thanking him was people’s way of thanking everyone in uniform. And, of course, the book was an interesting read. It quickly became a commercial success beyond anyone’s wildest dreams, including the publisher’s. The hardcover debuted at number two on the New York Times bestseller list, then rose to number one and stayed there for more than two months. It’s remained a fixture on the bestseller lists ever since, and has been translated into twenty-four languages worldwide. It was a good read, and it had a profound effect on a lot of people. A lot of the people who bought it weren’t big book readers, but they ended up engrossed. A friend of ours told us that he’d started reading the book one night while he was taking a bath with his wife. She left, went to bed, and fell asleep. She woke up at three or four and went into the bathroom. Her husband was still there, in the cold water, reading. The funny thing is, Chris still could not have cared less about all the sales. He’d done his assignment, turned it in, and got his grade. Done deal.

Like,” he repeats with distaste. “How about I tell you what I don’t like? I do not like postmodernism, postapocalyptic settings, postmortem narrators, or magic realism. I rarely respond to supposedly clever formal devices, multiple fonts, pictures where they shouldn’t be—basically, gimmicks of any kind. I find literary fiction about the Holocaust or any other major world tragedy to be distasteful—nonfiction only, please. I do not like genre mash-ups à la the literary detective novel or the literary fantasy. Literary should be literary, and genre should be genre, and crossbreeding rarely results in anything satisfying. I do not like children’s books, especially ones with orphans, and I prefer not to clutter my shelves with young adult. I do not like anything over four hundred pages or under one hundred fifty pages. I am repulsed by ghostwritten novels by reality television stars, celebrity picture books, sports memoirs, movie tie-in editions, novelty items, and—I imagine this goes without saying—vampires. I rarely stock debuts, chick lit, poetry, or translations. I would prefer not to stock series, but the demands of my pocketbook require me to. For your part, you needn’t tell me about the ‘next big series’ until it is ensconced on the New York Times Best Sellers list. Above all, Ms. Loman, I find slim literary memoirs about little old men whose little old wives have died from cancer to be absolutely intolerable. No matter how well written the sales rep claims they are. No matter how many copies you promise I’ll sell on Mother’s Day.” Amelia blushes, though she is angry more than embarrassed. She agrees with some of what A.J. has said, but his manner is unnecessarily insulting. Knightley Press doesn’t even sell half of that stuff anyway. She studies him. He is older than Amelia but not by much, not by more than ten years. He is too young to like so little. “What do you like?” she asks. “Everything else,” he says. “I will also admit to an occasional weakness for short-story collections. Customers never want to buy them though.” There is only one short-story collection on Amelia’s list, a debut. Amelia hasn’t read the whole thing, and time dictates that she probably won’t, but she liked the first story. An American sixth-grade class and an Indian sixth-grade class participate in an international pen pal program. The narrator is an Indian kid in the American class who keeps feeding comical misinformation about Indian culture to the Americans. She clears her throat, which is still terribly dry. “The Year Bombay Became Mumbai. I think it will have special int—” “No,” he says. “I haven’t even told you what it’s about yet.” “Just no.” “But why?” “If you’re honest with yourself, you’ll admit that you’re only telling me about it because I’m partially Indian and you think this will be my special interest. Am I right?” Amelia imagines smashing the ancient computer over his head. “I’m telling you about this because you said you liked short stories! And it’s the only one on my list. And for the record”—here, she lies—“it’s completely wonderful from start to finish. Even if it is a debut. “And do you know what else? I love debuts. I love discovering something new. It’s part of the whole reason I do this job.” Amelia rises. Her head is pounding. Maybe she does drink too much? Her head is pounding and her heart is, too. “Do you want my opinion?” “Not particularly,” he says. “What are you, twenty-five?” “Mr. Fikry, this is a lovely store, but if you continue in this this this”—as a child, she stuttered and it occasionally returns when she is upset; she clears her throat—“this backward way of thinking, there won’t be an Island Books before too long.