Soda Fountain Quotes

But most of all, I like to watch people. Sometimes I ride the subway all day and look at them and listen to them. I just want to figure out who they are and what they want and where they are going. Sometimes I even go to Fun parks and ride in the jet cars when they race on the edge of town at midnight and the police don't care as long as they're insured. As long as everyone has ten thousand insurance everyone's happy. Sometimes I sneak around and listen in subways. Or I listen at soda fountains, and do you know what? People don't talk about anything.

The store was filled with hollow-eyed people standing in line: at the sandwich counter, at the soda fountain, at the register. All of them waiting, waiting, their hands full of candy, chips, cups of coffee, money. It was like purgatory, with snacks. Not just the customers; the employees, too. They worked the registers, squirted ketchup on hot dogs, piled limp lettuce onto flaccid lunch meat and waited for it to be over, waited until they could go home.

Question for your life: If there were a fountain machine that dispensed destruction instead of soda, would you grab an extra large cup?

My grandfather's short employ at the Ford Motor Company marked the only time any Stephanides has ever worked in the automotive industry. Instead of cars, we could become manufacturers of hamburger platters and Greek salads, industrialists of spanakopita and grilled cheese sandwiches, technocrats of rice pudding and banana cream pie. Our assembly line was the grill; our heavy machinery, the soda fountain.

When Constance Quakenbush smugly asked what she was going to do with her life, now that Jack Griffith was marrying that Laura Lovelorn girl, Viviane answered her with a soda fountain smile and a declaration: “I’m going to fly.

Moments later as we crossed the road to the 50’s diner, I recited the restaurant rules in my head one more time. Rule one: Keep your hands clean. Rule two: Careful with the food trays. Rule three: Visit the soda fountain as often as you like, but don’t make yourself sick. Rule four: Enjoy the poodle skirt.

He was hunched in front of the soda fountain, filling his plastic cup with a suicide, a little bit of every flavor.

But most of all," she said, "I like to watch people. Sometimes I ride the subway all day and look at them and listen to them. I just want to figure out who they are and what they want and where they're going. Sometimes I even go to the Fun Parks and ride in the jet cars when they race on the edge of town at midnight and the police don't care as long as they're insured. As long as everyone has ten thousand insurance everyone's happy. Sometimes I sneak around and listen in subways. Or I listen at soda fountains, and do you know what?" "What?" "People don't talk about anything." "Oh, they must!" "No, not anything. They name a lot of cars or clothes or swimming-pools mostly and say how swell! But they all say the same things and nobody says anything different from anyone else. And most of the time in the cafes they have the jokeboxes on and the same jokes most of the time, or the musical wall lit and all the coloured patterns running up and down, but it's only colour and all abstract. And at the museums, have you ever been? All abstract. That's all there is now.

In the cafeteria line I took a knife and fork. Ivan handed me another knife and another fork. I stared at the two knives and two forks. At the salad bar, Ivan put lettuce and tomatoes in a bowl and topped them with dressing. I also put some things in a bowl but at the end it wasn’t a salad, it was just a lot of random things in a bowl. At the soda fountain, Diet Coke seethed over my wrist. We found two empty seats at the opposite end of a table from four football players. The football players’ trays resembled futuristic cities, with glasses of milk and Gatorade shooting out like white and fluorescent skyscrapers.

He knew it would take as many years as he could think of now to forget the tracks, no matter how deeply buried. Some morning in autumn, spring, or winter he knew he’d wake and, if he didn’t go near the window, if he just lay deep and snug and warm, in his bed, he would hear it, faint and far away. And around the bend of the morning street, up the avenue, between the even rows of sycamore, elm and maple, it the quietness before the start of living, past his house he would hear the familiar sounds. Like the ticking of a clock, the rumble of a dozen metal barrels rolling, the hum of single immense dragonfly at dawn. Like a merry-go-round like a small electrical storm, the color of blue lightning, coming, here, and gone. The trolley’s chime! The hiss like a soda-fountain spigot as it let down and took up its step, and the starting of the dream again, as on it sailed along its way, traveling a hidden and buried track to some hidden and buried destination.

Did you ever think much about jobs? I mean, some of the jobs people land in? You see a guy giving haircuts to dogs, or maybe going along the curb with a shovel, scooping up horse manure. And you think, now why is the silly bastard doing that? He looks fairly bright, about as bright as anyone else. Why the hell does he do that for living? You kind grin and look down your nose at him. You think he’s nuts, know what I mean, or he doesn’t have any ambition. And then you take a good look at yourself, and you stop wondering about the other guy… You’ve got all your hands and feet. Your health is okay, and you make a nice appearance, and ambition-man! You’ve got it. You’re young, I guess: you’d call thirty young, and you’re strong. You don’t have much education, but you’ve got more than plenty of other people who go to the top. And yet with all that, with all you’ve had to do with this is as far you’ve got And something tellys you, you’re not going much farther if any. And there is nothing to be done about it now, of course, but you can’t stop hoping. You can’t stop wondering… …Maybe you had too much ambition. Maybe that was the trouble. You couldn’t see yourself spending forty years moving from office boy to president. So you signed on with a circulation crew; you worked the magazines from one coast to another. And then you ran across a little brush deal-it sounded nice, anyway. And you worked that until you found something better, something that looked better. And you moved from that something to another something. Coffee-and-tea premiums, dinnerware, penny-a-day insurance, photo coupons, cemetery lots, hosiery, extract, and God knows what all. You begged for the charities, You bought the old gold. You went back to the magazines and the brushes and the coffee and tea. You made good money, a couple of hundred a week sometimes. But when you averaged it up, the good weeks with the bad, it wasn’t so good. Fifty or sixty a week, maybe seventy. More than you could make, probably, behind agas pump or a soda fountain. But you had to knock yourself out to do it, and you were standing stil. You were still there at the starting place. And you weren’t a kid any more. So you come to this town, and you see this ad. Man for outside sales and collections. Good deal for hard worker. And you think maybe this is it. This sounds like a right town. So you take the job, and you settle down in the town. And, of course, neither one of ‘em is right, they’re just like all the others. The job stinks. The town stinks. You stink. And there’s not a goddamned thing you can do about it. All you can do is go on like this other guys go on. The guy giving haircuts to dogs, and the guy sweeping up horse manute Hating it. Hating yourself. And hoping.

She went around reading everything- the directions on the grits bag, Tate's notes, and the stories from her fairy-tale books she had pretended to read for years. Then one night she made a little oh sound, and took the old Bible from the shelf. Sitting at the table, she turned the thin pages carefully to the one with the family names. She found her own at the very bottom: There it was, her birthday: Miss Catherine Danielle Clark, October 10, 1945. Then, going back up the list, she read the real names of her brothers and sisters: Master Jeremy Andrew Clark, January 2, 1939. "Jeremy," she said out loud. "Jodie, I sure never thought a' you as Master Jeremy." Miss Amanda Margaret Clark, May 17, 1937. Kya touched the name with her fingers. Repeated it several times. She read on. Master Napier Murphy Clark, April 14, 1936. Kya spoke softly, "Murph, ya name was Napier." At the top, the oldest, Miss Mary Helen Clark, September 19, 1934. She rubbed her fingers over the names again, which brought faces before her eyes. They blurred, but she could see them all squeezed around the table eating stew, passing cornbread, even laughing some. She was ashamed that she had forgotten their names, but now that she'd found them, she would never let them go again. Above the list of children she read: Mister Jackson Henry Clark married Miss Julienne Maria Jacques, June 12, 1933. Not until that moment had she known her parents' proper names. She sat there for a few minutes with the Bible open on the table. Her family before her. Time ensures children never know their parents young. Kya would never see the handsome Jake swagger into an Asheville soda fountain in early 1930, where he spotted Maria Jacques, a beauty with black curls and red lips, visiting from New Orleans.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.

The Lord’s Plan It was getting so Norbert stopped pretending that they were going to do anything else. He didn’t warm her up. No candy for Betty. No love talk, no pretense. They didn’t go to the soda fountain or for a scenic drive or to a movie on the days it changed and they didn’t even listen to the radio once he stopped the car. He just got down to business. And this was not all right with Betty, although she was fine about jumping into the backseat with him. One night, she managed to slow him down, it was going well, and in fact she was becoming very hot and happy, when the car door opened and Norbert shot right out. He had been squeezed up against the door, his head pressed to the window as he labored away above. The door had unfortunately opened as he withdrew from her and thrust himself up between her breasts. He skidded off her body and flailed his way belly down onto the slick road. Betty thought the latch had popped by itself until someone outside said, “Could I have a minute of your time to tell you about the Lord’s plan for your soul?

After they buy their tickets, Emma pulls him to the concession line. "Galen, do you mind?" she says, drawing a distracting circle on his arm with her finger, sending fire pretty much everywhere inside him. He recognizes the mischief in her eyes but not the particular game she's playing. "Get whatever you want, Emma," he tells her. With a coy smile, she orders seventy-five dollars worth of candy, soda, and popcorn. By the cashier's expression, seventy-five dollars must be a lot. If the game is to spend all his money, she'll be disappointed. He brought enough cash for five more armfuls of this junk. He helps Emma carry two large fountain drinks, two buckets of popcorn and four boxes of candy to the top row of the half-full theater. When she's situated in her seat, she tears into a box and dumps the contents in her hand. "Look, sweet lips, I got your favorite, Lemonheads!" Sweet lips? What the- Before he can turn away, she forces three of them into his mouth. His instant pucker elicits an evil snicker from her. She pops a straw into one of the cups and hands it to him. "Better drink this," she whispers. "To take the bite out of the candy." He should have known better. The drink is so full of bubbles it turns clear up to his nostrils. Pride keeps him from coughing. Pride, and the Lemonhead lodged in his throat. Several more heaping gulps and he gets it down. After a few minutes, a sample of greasy popcorn, and the rest of the soda, the lights finally dim, giving Galen a reprieve. While Emma is engrossed in what she calls "stupid previews," Galen excuses himself to vomit in the bathroom. Emma wins this round.

Above the list of children she read: Mister Jackson Henry Clark married Miss Julienne Maria Jacques, June 12, 1933. Not until that moment had she known her parents’ proper names. She sat there for a few minutes with the Bible open on the table. Her family before her. Time ensures children never know their parents young. Kya would never see the handsome Jake swagger into an Asheville soda fountain in early 1930, where he spotted Maria Jacques, a beauty with black curls and red lips, visiting from New Orleans. Over a milkshake he told her his family owned a plantation and that after high school he’d study to be a lawyer and live in a columned mansion. But when the Depression deepened, the bank auctioned the land out from under the Clarks’ feet, and his father took Jake from school. They moved down the road to a small pine cabin that once, not so long ago really, had been occupied by slaves. Jake worked the tobacco fields, stacking leaves with black men and women, babies strapped on their backs with colorful shawls. One night two years later, without saying good-bye, Jake left before dawn, taking with him as many fine clothes and family treasures—including his great-grandfather’s gold pocket watch and his grandmother’s diamond ring—as he could carry. He hitchhiked to New Orleans and found Maria living with her family in an elegant home near the waterfront. They were descendants of a French merchant, owners of a shoe factory. Jake pawned the heirlooms and entertained her in fine restaurants hung with red velvet curtains, telling her that he would buy her that columned mansion. As he knelt under a magnolia tree, she agreed to marry him, and they wed in 1933 in a small church ceremony, her family standing silent.

In Riverview, we stopped at Larkin’s Drugstore for a cold drink. Leaving the rest of us to scramble out unaided, John offered Hannah his hand. Although I’d just seen her leap out of a tree as fearless as a cat, she let him help her. At the soda fountain, Hannah took a seat beside John. In her white dress, she was as prim and proper as any lady you ever saw. Quite frankly, I liked her better the other way. I grabbed the stool on the other side of Hannah and spun around on it a couple of times, hoping to get her to spin with me, but the only person who noticed was Mama. She told me to sit still and behave myself. “You act like you have ants in your pants,” she said, embarrassing me and making Theo laugh. While I was sitting there scowling at Theo in the mirror, John leaned around Hannah and grinned at me. “To celebrate your recovery, Andrew, I’m treating everyone to a lemon phosphate--everyone, that is, except you.” He paused dramatically, and Hannah gave him a smile so radiant it gave me heartburn. She was going to marry John someday, I knew that. But while I was here, I wanted her all to myself, just Hannah and me playing marbles in the grove, talking, sharing secrets, climbing trees. She had the rest of her life to spend with stupid John Larkin. “As the guest of honor,” John went on, “you may pick anything your heart desires.” Slightly placated by his generosity, I stared at the menu. It was amazing what you could buy for a nickel or a dime in 1910. “Choose a sundae,” Theo whispered. “It costs the most.” “How about a root beer float?” Hannah suggested. “Egg milk chocolate,” Mama said. “It would be good for you, Andrew.” “Tonic water would be even better,” John said, “or, best of all, a delicious dose of cod-liver oil.” When Hannah gave him a sharp poke in the ribs, John laughed. “Andrew knows I’m teasing. Come on, what will it be, sir?” Taking Theo’s advice, I asked for a chocolate sundae. “Good choice,” John said. “You’d have to go all the way to St. Louis to find better ice cream.

lived in the house. There were aunts, uncles, cousins, grandparents, and friends. A grill was set up on the patio, and delicious smells wafted from platters of burgers on picnic tables in the yard. It was the perfect sort of day for Munchy to get her fill of people blood. Who would have thought that giving a person one tiny bite could result in such a delightful snack? Munchy was aware that most people thought she was a pest. They tried to swat her whenever she got near, but Munchy was fast and an expert at dodging humans’ flailing fingers. I don’t want to hurt anyone, Munchy thought. But a mosquito bite just takes a second, and then I fly off to find the next person. Satisfied at last, Munchy buzzed back to the garden where she lived with her best friends Wiggly Worm, Rattles Snake, and Snarky Snail. “I’m full!” she announced. “I don’t think I’ll eat for a week!” “There’s some kind of celebration going on over there,” remarked Wiggly, who was playing in the dirt. “I know!” smiled Munchy. “The family has so many guests over—so many guests with delicious blood.” Snarky made a face. “I think it’s the Fourth of July or something—but, Munchy, do you really have to do that to people? Mosquito bites make them awfully uncomfortable.” “Only for a second,” Munchy replied. “It’s just an itty-bitty sting.” “No, it isn’t,” protested Snarky, who ventured into the backyard more than any of his friends. “Mosquito bites are itchy and uncomfortable for a long time—sometimes several days. I’ve seen those two little kids scratching and complaining about bites you’ve given them.” “I think that’s true,” agreed Rattles, who also went into the yard more often, now that the humans knew he was a friendly rattlesnake. “Oh, no,” murmured Munchy. Mosquito bites hadn’t seemed like a big deal before—but they did now. She didn’t want to be responsible for making people feel itchy all the time! With a sigh, Munchy said, “I guess I’ve got to quit. From now on, I’ll stick to sugar-water shakes at the Garden Town soda fountain—but it isn’t going to be easy!” With some help from her friends, Munchy was able to stop biting people once and for all. And, when the other mosquitoes that lived in the garden heard about her new lifestyle, they decided to give it a shot, as well. In no time, the backyard was practically a mosquito-safe zone! The kids and their friends could now play in the yard for hours with no worries about being bitten. They had no more itchy skin and no more discomfort. Munchy felt like she had done a wonderful thing. And no one ever tried to swat her away again! Just for Fun Activity Make itty-bitty bugs using circles of Fun Foam for bodies, tissue paper cut-outs for wings, googly eyes (you can find them at craft stores), and shortened pipe cleaners for long, skinny noses and legs. Have fun!

I remembered my initial enthusiasm, when I was with the youth movement members at Beit Zera Kibbutz. We were kids and had arrived for our first visit there. When we saw the drinking fountain next to the dining room, we were surprised. There were water fountains, and next to them was a soda fountain one could drink from freely, without restrictions. We were not used to this phenomenon. In the Jordan Valley heat, it looked to us as a well of vital water to those whose  thirst had almost finished them. We pounced on the soda fountain, as ones who could not believe their eyes. We drank and drank until we could not fit another drop in our stomachs. I remember when Michael, one of the Tiberias youth movement members, clung to the fountain and began drinking soda, one cup after another. Behind him stood a member of the Kibbutz in work clothes, who apparently, had also come to quench his thirst from the soda fountain. The member of the Kibbutz arrived with a pitcher, which he sought to fill with soda. Michael clung to the fountain and did not let him get near it until he had finished drinking. The member of the Kibbutz waited patiently with a smile on his face, perhaps wondering a little about these Tiberians. Maybe he thought they had never seen a soda fountain. Which we hadn’t, especially one that was freely accessible to everyone. It was something beyond our understanding. As he was sipping the soda, Michael began to explain to a member of the Kibbutz about this invention they were standing in front of. “It's free," said Michael. "Everything is free. You can drink and fill bottles as often as you want. It's  all free." "Really.?" asked the member of the Kibbutz, at the sight of the youth movement member who was amazed at the sight of soda. I do not know if he said it sarcastically or in natural simplicity, so as not to embarrass Michael. After all, he saw a group of children attacking the soda fountain, like a found treasure.

Even away from the set and in Joseph, Walter Brennan continued to police his performances—as Louise Kunz observed when he visited his wife in the hospital, where she was recuperating from an operation. At the only television set in the hospital, everyone gathered around to view The Real McCoys. Louise and a group of teenage kids watched as Walter said, “Oh, I did that okay. Oh, I’ve got to work on that, that’s terrible.” When the episode ended, a boy asked him how he remembered to limp. Walter said he put a tiny pebble in his shoe; otherwise he limped on the wrong foot. Diane Turner remembers the times Walter would enter the local drugstore, sit down at the soda fountain, and entertain everyone with his Grandpa Amos routines. When his granddaughter Tammy Crawford watched The Real McCoys, she would get upset because every episode the characters would get mad at her Grampy—although by the end of the show he would have learned his lesson.

Consumers have grown accustomed to having precisely the drink they want, when they want it, and were frustrated by the narrow set of choices offered by the traditional six-spout soda fountain these restaurants relied on.

His knowledge of ancient Greece was based entirely on a poem Edgar Allan Poe, a few homosexual encounters with restaurateurs (he ate free at almost every soda fountain in the city), and a plaster reproduction of the Akropolis which, for some reason, he had coated with red nail polish.

they liked to listen to the kids who played in the backyard. The kids were always talking about how they had done this or that, or gone here or there, downtown. Wiggly knew that towns had parks and stores and restaurants and bakeries and places to get sweet treats. That sounded wonderful to him! “All we have here is plants,” he said to his friends. “Wouldn’t it be amazing if we had all kinds of special places to go, like the kids always talk about?” “I’d like that,” said Rattles. “Imagine a five-star restaurant where we could eat tasty little insects all day long. Except for mosquitoes, of course!” he added, glancing quickly at Munchy. Munchy laughed. “I’d like a soda fountain where we garden creatures could order sugar-water shakes and other yummy treats!” she chimed. “I’d like a park,” said Wiggly. “A beautiful park with a maze of fun tunnels to wiggle through.” Munchy’s eyes lit up. “Oh, that would be so much fun! What would you like, Snarky?

And so they did. Over the next several weeks, the garden friends collected trash that they found lying around—from soda cans that had tumbled out of the recycling bin, to a weather-beaten cardboard box, to an old baseball cap that was the perfect size for a mosquito-sized soda fountain. The friends used this junk to construct tiny buildings. They decorated their new business with colorful leaves and flower petals, and they used rocks and pebbles for tables and chairs. Wiggly worked hard at making tunnels in the dirt for his new park, and even Snarky caught on to the enthusiasm and collected shiny pebbles for his shop. By the time they were finished, Garden Town had come to be—a tiny town with a soda fountain, a park, a restaurant, and a pebble shop. Wiggly Worm and his friends had proved that, with a little hard work and determination, it’s possible to make your dreams come true! Just for Fun Activity Collect old containers and other trash-bound items in your house. With a little imagination (and some craft supplies), I bet you can make a pretty cool Garden Town of your own! Glue the town to a piece of poster

The pace quickened after the first automatic glass bottle machine was built in the 1890s, making possible the soft drink brands like Coca-Cola (as opposed to being dispensed in bulk from soda fountains).

I give a shit. I was at work, Arch texted, and I jumped on my bike to listen to what you might have to say. You don’t have anything to say, all right. But I’m havin’ a cherry Coke and I’m makin’ you a malt or whatever you want and we’re gonna just be. But we’re doing it together. You with a guy who cares and me there to listen if you decide to talk. So, will you go to the soda fountain with me?

Reluctantly, she entered the delicatessen with a soda fountain and cases of cold meat. There were twenty different kinds of cheeses, barrels of pickles, and sausages hanging from the ceiling. A sandwich board stood behind the counter, listing specialty sandwiches. Rosie scanned the selection: turkey club on a French roll, Canadian ham and Gruyère cheese, roast beef with horseradish and Bermuda onions. She pictured Ben standing in their kitchen after a long day at the studio. He would assemble almost every item in the fridge: ham, Swiss cheese, mustard, pickles, mayonnaise, sprouts, lettuce, and tomatoes. He would carefully spread the mustard on a whole-wheat roll and build a sandwich as if he was constructing a pyramid.

autumn of 1918, I had just started fifth grade when signs began popping up in windows and on doors, on broadsheets plastered on streetlamps around the neighborhood. Suddenly big public gatherings were being discouraged; taverns, moving-picture houses, soda fountains—even churches—grew empty. Nobody knew what it was exactly, except that it started quickly, with a cough and a fever.

The owner, Hugh Elliott, laid out a 1910 photograph of the drugstore when you could buy a freshly concocted purge or balm, or a fountain Bromo-Seltzer, or a dulcimer; although the pharmaceuticals were gone, you could still get a Bromo or a dulcimer (next to the Texas Instruments 1025 Memory Calculator). The photograph showed one other change: what had been a spacious room of several bent-steel chairs and tables was now top to bottom with merchandise. What had been a place of community was now a stuffed retail outlet. Across the nation, that change was the history of the soda fountain pharmacy.

But he ran into the age-old buzz kill of entrepreneurs everywhere: regulation. Just as Pemberton was getting going, Atlanta passed a prohibition law. Pemberton complied and stripped out the alcohol content but was now left to do with only cocaine and kola. The wine content and flavor had disappeared. After experimenting with sweeteners and other ingredients, Pemberton came up with a sugared syrup that blended the kola and coca. He then looked to distribute the syrup through a southern institution: the soda fountain. Offering carbonated water with myriad flavors of fruit, drugstores pioneered an ample seasonal business for cold beverages in the hotter months. Pemberton’s syrup found its way into the soda fountains in the summer of 1886. Soon Pemberton’s “temperance drink”—powered by the cocaine of coca and the caffeine of kola—was named descriptively “Coca-Cola.

She’d learned quickly what words older men used when they preyed on younger girls, what phrases they trotted out when trying to pretend to be cool college-aged bad boys rather than the sad fiftysomethings they were in real life. Can you keep a secret? they asked her, time and again. But she’d also learned slang, learned how it could sound lead-heavy in the wrong voice, clunky and obvious. She learned she could tell the age of a person from their pop culture references or punctuation use, the location of a person by what they called a water fountain or soda. The gender of a person by how they talked about women. She learned how to find the patterns. She began to read sentences as if they were fingerprints, the construction of each as distinct as the whorls on skin.

restaurant where we could eat tasty little insects all day long. Except for mosquitoes, of course!” he added, glancing quickly at Munchy. Munchy laughed. “I’d like a soda fountain where we garden creatures could order sugar-water shakes and other yummy treats!” she

I had spent the previous summer and lunch hours during the school year working in my uncle Earl Edmund Sweet’s drugstore soda fountain in Oak Park. That was where I learned that you could influence people with a smile and enthusiasm and sell them a sundae when what they’d come for was a cup of coffee.

After seventeen years of selling paper cups for Lily Tulip Cup Company and climbing to the top of the organization’s sales ladder, I saw opportunity appear in the form of an ugly, six-spindled milk shake machine called a Multimixer, and I grabbed it. It wasn’t easy to give up security and a well-paying job to strike out on my own. My wife was shocked and incredulous. But my success soon calmed her fears, and I plunged gleefully into my campaign to sell a Multimixer to every drug store soda fountain and dairy bar in the nation.

I smiled and remained silent. I made a turn off the main street of Shadeland and pulled into the Wilcox Drug Store and Soda Fountain. Putting the car in park, I killed the engine and glanced toward Samantha, looking for a reaction.

Working was a matter of pride and we did it because we wanted to, not because we had to. During our infrequent breaks, the reward was going to the small store we called a “geedunk.” Getting to it required a climb up the long ladder or wooden stairs from the dock area. The geedunk was owned by Ma & Pa McCloud and, although it wasn’t anything to write home about, it was a safe haven for underclassmen and had everything from lobster rolls to hot dogs and hamburgers. Having an old-fashioned soda fountain, some tables and booths, it was a place where we could sit and shoot the breeze, without being hassled by the upperclassmen. Although the Academy fed us well, I was at an age when I was always hungry and if I got some slack time from Bo’sun Haskell or Bill Cooms, and had the money, I’d climb the back ladder for some chow. Sometimes I’d even be able to afford a lobster roll, but they were few and far between. I always tried to stretch the break into at least twenty minutes. Our respite never seemed long enough, but just by looking at my hands you could tell that the work was hard and the day was long. Finally, when the working day was behind us, we usually just dragged ourselves back up the steep hill, forgetting the idea of marching in formation. Time was always a factor, so it was imperative that I get cleaned up and into the uniform of the day before the chow line closed.

If someone started to cry in front of me when I was growing up, I would sorta just, stand there, the same way I might stand around awkwardly if I’d spill a fountain soda in a fast food restaurant, and I’d want to help clean it up, but the staff had the only mop and insisted upon cleaning it up, so they did, but I still felt weird and awkward so I’d stand there, acting strange.

always talk about?” “I’d like that,” said Rattles. “Imagine a five-star restaurant where we could eat tasty little insects all day long. Except for mosquitoes, of course!” he added, glancing quickly at Munchy. Munchy laughed. “I’d like a soda fountain where we garden creatures could order sugar-water shakes and other yummy treats!” she chimed. “I’d like a park,” said Wiggly. “A beautiful park with a maze of fun tunnels to wiggle through.” Munchy’s eyes lit up. “Oh, that would be so much fun! What would you like, Snarky?” Snarky rolled his eyes. “That’s all fool’s talk,” he replied. “Garden folk like us can’t have towns, no matter how badly we want them.” Wiggly sighed. “But if we could have a town, what would you want in it?” he pressed. “A store, I suppose,” Snarky answered after a moment. “A store where I could sell pretty pebbles to customers.” Everyone knew that Snarky’s favorite hobby was collecting shiny pebbles. “That’s a great idea!” Wiggly told him. He sighed again. All of his friends had had great ideas. “There has to be some way…” he began slowly. “To build a town?” asked Munchy, finishing his thought. Wiggly grinned at her. “Exactly! We, the creatures of the garden, are going to build a town!” he declared suddenly. Snarky rolled his eyes and muttered some comment about how impossible that was going to be, but no one paid attention. They were determined to follow through with Wiggly’s plan. And so they did. Over the next several weeks, the garden friends collected trash that they found

In 1930 I made a sale that not only gave Lily Tulip Cup Company a big boost in volume but also gave me an insight into a new direction for paper cup distribution. I was selling our little pleated “souffle” cups to the Walgreen Drug Company, a Chicago firm that was just starting a period of tremendous expansion. They used these cups for serving sauces at their soda fountains. Observing the traffic at these soda fountains at noon, I perceived what I considered to be a golden opportunity. If they had our new Lily Tulip cups, they could sell malts and soft drinks “to go” to the overflow crowds.

One day I said, “Mac, the only way in this world that you can increase your soda fountain volume is to sell to people who don’t take up a stool. Look, I’ll tell you what I’m gonna do. I will give you 200 or 300 containers with covers, however many you need to try this for a month in your store down the street. Now most of your takeout customers will be Walgreen employees from headquarters here, and you can conduct your own marketing survey on them and see how they like it. You get the cups free, so it’s not going to cost you anything to try it.” Finally he agreed. I brought him the cups, and we set the thing up at one end of the soda fountain. It was a big success from the first day. It wasn’t long before McNamarra was more excited about the idea of takeouts than I was.

That winter was a particularly tough one for the paper cup business. Everything slowed down except for the hospital and medical clinic sales, and I didn’t have any of those places for customers. I didn’t do very well, because I thought of the customer first. I didn’t try to force an order on a soda fountain operator when I could see that his business had fallen off because of cold weather and he didn’t need the damn cups. My philosophy was one of helping my customer, and if I couldn’t sell him by helping him improve his own sales, I felt I wasn’t doing my job.

But most of all," she said, "I like to watch people. Sometimes I ride the subway all day and look at them and listen to them. I just want to figure out who they are and what they want and where they're going. Sometimes I even go to the Fun Parks and ride in the jet cars when they race on the edge of town at midnight and the police don't care as long as they're insured. As long as everyone has ten thousand insurance everyone's happy. Sometimes I sneak around and listen in subways. Or I listen at soda fountains, and do you know what?" "What?" "People don't talk about anything." "Oh, they must!" "No, not anything. They name a lot of cars or clothes or swimming-pools mostly and say how swell! But they all say the same things and nobody says anything different from anyone else. And most of the time in the cafes they have the jokeboxes on and the same jokes most of the time, or the musical wall lit and all the coloured patterns running up and down, but it's only colour and all abstract. And at the museums, have you ever been? All abstract. That's all there is now.

In our opinion, Coke is great from a can, still good from a bottle, yet hard to get just right from the fountain. But oh, when they do get it right, it tastes good enough to be an eighth wonder of the world.

Many years later, the people would stand up to water hoses and sheriffs’ dogs to be treated as equal. But for now the people resisted in silent, everyday rebellions that would build up to a storm at midcentury. Rocks stuffed into cotton sacks in Mississippi at weighing time. The COLORED ONLY signs pulled from the seat backs of public buses and converted into dartboards in dorm rooms in Georgia. Teenagers sneaking into coffee shops and swiveling on the soda fountain stools forbidden to colored people in Florida and then running out as fast as they’d come in before anybody could catch them. Each one fought in isolation and unbeknownst to the others, long before the marches and boycotts that were decades away.

For one thing, this steady devaluation of the dollar is a new practice, relatively speaking. For most of our country’s history, the dollar gained value. The dollar was worth 75 percent more in 1912 than it was worth in 1800. You know those stories your parents or grandparents tell about how they used to buy a sandwich and a fountain soda for a dime? How everything was so much cheaper back in the day? If you were around in 1900, for instance, the old folk didn’t tell those sorts of stories. What cost a dime in 1900 probably cost fifteen cents in 1875, and twenty cents in 1800. Of course, since 1912, the dollar has lost more than 95 percent of its value....You will remember what happened in 1913: the Fed was created.