Small Margins Quotes

I love seeing the bookshops and meeting the booksellers-- booksellers really are a special breed. No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one-- the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it-- along with first dibs on the new books.

Denying people access to value is an incredibly insidious form of emotional violence, one that our culture wields aggressively and liberally to keep marginalized groups small and quiet.

REMEMBER YOUR GREATNESS Before you were born, And were still too tiny for The human eye to see, You won the race for life From among 250 million competitors. And yet, How fast you have forgotten Your strength, When your very existence Is proof of your greatness. You were born a winner, A warrior, One who defied the odds By surviving the most gruesome Battle of them all. And now that you are a giant, Why do you even doubt victory Against smaller numbers, And wider margins? The only walls that exist, Are those you have placed in your mind. And whatever obstacles you conceive, Exist only because you have forgotten What you have already Achieved. Poetry by Suzy Kassem

When people say that animal rescuers are crazy, what they really mean is that animal rescuers share a number of fundamental beliefs that makes them easy to marginalize. Among those is the belief that Rene Descartes was a jackass.

I didn't plan on either children or writing. Once I realized that writing satisfied me in some enormous way, I had to make adjustments. The writing was always marginal in terms of time when the children were small. But it was major in terms of my head. I always thought that women could do a lot of things. All the women I knew did nine or ten things at one time. I always understood that women worked, they went to church, they managed their houses, they managed somebody else's houses, they raised their children, they raised somebody else's children, they taught. I wouldn't say it's not hard, but why wouldn't it be? All important things are hard.

As castles went, this one looked as though it could be taken by a small squad of not very efficient soldiers. For defence, putting a blanket over your head might be marginally safer.

People, it turned out, were mostly fine with being victimized in small doses. In fact, they seemed to expect a certain amount of deception, allowed for a tolerable margin of manipulation in their relationships.

I felt something start to unclench deep inside me. What if my body didn't have to be a secret? What if I was wrong all along - what if this was all a magic trick, and I could just decide I was valuable and it would be true? Why, instead had I left that decision in the hands of strangers who hated me? Denying people access to value is an incredibly insidious form of emotional violence, one that our culture wields aggressively and liberally to keep marginalized groups small and quiet.

The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year. After that, what economists call “diminishing marginal returns” sets in. If your family makes seventy-five thousand and your neighbor makes a hundred thousand, that extra twenty-five thousand a year means that your neighbor can drive a nicer car and go out to eat slightly more often. But it doesn’t make your neighbor happier than you, or better equipped to do the thousands of small and large things that make for being a good parent.

Every sign, linguistic or nonlinguistic, spoken or written (in the usual sense of this opposition), as a small or large unity, can be cited, put between quotation marks; thereby it can break with every given context, and engender infinitely new contexts in an absolutely nonsaturable fashion. This does not suppose that the mark is valid outside its context, but on the contrary that there are only contexts without any center of absolute anchoring. This citationality, duplication, or duplicity, this iterability of the mark is not an accident or anomaly, but is that (normal/abnormal) without which a mark could no longer even have a so-called “normal” functioning. What would a mark be that one could not cite? And whose origin could not be lost on the way?

Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn't.

No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one—the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it—along with first dibs on the new books.

I have discovered a truly remarkable proof which this margin is too small to contain.

What do you hope readers will ultimately take away from Cussy’s story? Poverty and marginalization are not so much economics or politics or societal issues as much as they are human issues. They are best grappled with by reaching deep into the lives of those suffering them. Knowing one small piece of this world—the earth, the sky, the plants, the people, and the very air of it—helps us to understand the sufferings and joys of others ourselves.

The Eye-Mote Blameless as daylight I stood looking At a field of horses, necks bent, manes blown, Tails streaming against the green Backdrop of sycamores. Sun was striking White chapel pinnacles over the roofs, Holding the horses, the clouds, the leaves Steadily rooted though they were all flowing Away to the left like reeds in a sea When the splinter flew in and stuck my eye, Needling it dark. Then I was seeing A melding of shapes in a hot rain: Horses warped on the altering green, Outlandish as double-humped camels or unicorns, Grazing at the margins of a bad monochrome, Beasts of oasis, a better time. Abrading my lid, the small grain burns: Red cinder around which I myself, Horses, planets and spires revolve. Neither tears nor the easing flush Of eyebaths can unseat the speck: It sticks, and it has stuck a week. I wear the present itch for flesh, Blind to what will be and what was. I dream that I am Oedipus. What I want back is what I was Before the bed, before the knife, Before the brooch-pin and the salve Fixed me in this parenthesis; Horses fluent in the wind, A place, a time gone out of mind. --written 1959

To whom shall I offer this book, young and sprightly, Neat, polished, wide-margined, and finished politely? To you, my Cornelius, whose learning pedantic, Has dared to set forth in three volumes gigantic The history of ages—ye gods, what a labor!— And still to enjoy the small wit of a neighbor. A man who can be light and learned at once, sir, By life's subtle logic is far from a dunce, sir. So take my small book—if it meet with your favor. The passing of years cannot dull its sweet savor.

Even among Sedlacek's own small cell, his Viennese anti-Nazi club, it was not imagined that the pursuit of the Jews had grown quite so systematic. Not only was the story Schindler told him startling simply in moral terms: one was asked to believe that in the midst of a desperate battle, the National Socialists would devote thousands of men, the resources of precious railroads, and enormous cubic footage of cargo space, expensive techniques of engineering, a fatal margin of their research-and-development scientists, a substantial bureaucracy, whole arsenals of automatic weapons, whole magazines of ammunition, all to an extermination which had no military or economic meaning but merely a psychological one.

Because life is all about the small margins.

I love seeing the bookshops and meeting the booksellers—booksellers really are a special breed. No one in their right mind would take up clerking in a bookstore for the salary, and no one in his right mind would want to own one—the margin of profit is too small. So, it has to be a love of readers and reading that makes them do it—along with first dibs on the new books.

P. and J. did not like books set in large type with wide margins, such as pleased readers of more refined tastes, but rather pages set in small type stretching all the way across tightly justified lines, filled to the brim with words and sentences, like those enormous rustic dishes you can eat at long and heartily without every emptying them, and are all that can satisfy some gigantic appetites.

Everyone else not real-very distant, small figures. I would have to swim a thousand miles to reach the margin of the relationship, on the other side of which might lie other people, and it was too far, I was too tired. The almost infinitely extending network of that relationship; its dense weave That's what held me-

Life is largely controlled by unseen forces. We attempt to predict events, but no prediction is ever 100% accurate. That small margin of uncertainty is, in fact, the most powerful part—governed by forces beyond our sight.

If your business asset has expenses that are directly correlated to revenues and they take up a big percentage of revenues, and you determine that it is not possible or practical to reduce the expenses or increase the associated revenues for that asset - you have two options: If in totality the assets revenues are greater than its expenses, keep the asset and do not get rid of it. Small profit margins are better than no profit margins and this asset is adding value to your business’s portfolio. If the assets expenses are greater than its revenues, then it is actually not an asset and any decisions made about it should be made with this realization in mind.

The family is the world's greatest welfare agency, and the most successful. What the federal government has done in welfare is small and trifling compared to what the families of America do daily, caring for their own, relieving family distresses, providing medical care and education for one another, and so on. No civil government could begin to finance what the families underwrite daily. The family's welfare program, for all its failures from time to time, is proportionately the world's most successful operation by an incomparable margin.

We live in a patriarchal world—a system that aids and abets inequality. In this system that has gatekept financial information and tools from marginalized groups, it is an act of protest to be financially independent. It is an act of protest to overcome negative beliefs about money in order to save, pay off debt, invest, and find fulfilling work. It is an act of protest to prioritize rest instead of hustle, abundance rather than scarcity, and generosity in place of stockpiling. In a world that actively works to keep us playing small, it is an act of protest to be stable, content, and powerful.

Persuasion usually came first, but military strength was always the indispensable instrument of Byzantine statecraft, without which nothing else could be of much use—certainly not bribes to avert attacks, which would merely whet appetites if proffered in weakness. The upkeep of sufficient military strength was therefore the permanent, many-sided challenge that the Byzantine state had to overcome each and every day, year after year, century after century. Two essential Roman practices that the Byzantines were long able to preserve—as the western empire could not—made this possible, if only by a very small margin at times.

Medicare, which pays hospitals based on their costs, plus overhead and a small profit margin, for providing each service, would have paid about $825 for all three tests. Also

Then it was she saw him again. On the upper reaches of the scaffolding, a sheerness of presence, no more. It was as if he took the space from the air about him and against the darkness was etched, like the brightness which seeps through a door ajar, hinting at nameless, fathomless brilliances beyond, the slightest margin of light. Impossible to look too closely, but some way below, beneath where the long feet might have rested, she made out the girl's huddled shape, her arms folded over her head like some small broken-winged, storm-tossed bird.

The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year. After that, what economists call “diminishing marginal returns” sets in. If your family makes seventy-five thousand and your neighbor makes a hundred thousand, that extra twenty-five thousand a year means that your neighbor can drive a nicer car and go out to eat slightly more often. But it doesn’t make your neighbor happier than you, or better equipped to do the thousands of small and large things

It’s the Cade way after all: to be the change we wish to see in the world. Great opportunities to help people seldom come, but small ones surround us every day. We rise by lifting others. All that.

I used to want to witness to people, to tell them the story of God in digestible pieces, to win them over to my side. But more and more I am hearing the still small voice calling me to be the witness. To live in proximity to pain and suffering and injustice instead of high-tailing it to a more calm and isolated life. To live with eyes wide open on the edges of our world, the margins of our society

We assume that a large brain, the use of tools, superior learning abilities and complex social structures are huge advantages. It seems self-evident that these have made humankind the most powerful animal on earth. But humans enjoyed all of these advantages for a full 2 million years during which they remained weak and marginal creatures. Thus humans who lived a million years ago, despite their big brains and sharp stone tools, dwelt in constant fear of predators, rarely hunted large game, and subsisted mainly by gathering plants, scooping up insects, stalking small animals, and eating the carrion left behind by other more powerful carnivores.

The Ptolemies were Macedonians, with an admixture of a little Greek and via marriage with the Seleucids a small element of Syrian blood…Cleopatra may have had black, brown, blonde, or even red hair, and her eyes could have been brown, grey, green or blue. Almost any combination of these is possible. Similarly, she may have been very light skinned or had a darker more Mediterranean complexion. Fairer skin is probably marginally more likely given her ancestry.

Trends working at least marginally towards the implantation of a very narrow range of attitudes, memories, and opinions include control of major television networks and newspapers by a small number of similarly motivated powerful corporation and individuals, the disappearance of competitive daily newspapers in many cities, the replacement of substantive debate by sleaze in political campaigns, and episodic erosion of the principal of the separation of powers.

It said that the major activities pursued on NowWhat were those of catching, skinning, and eating of the NowWhattian boghogs, which were the only extant form of animal life on NowWhat, all other having died long ago of despair. The boghogs were tiny, vicious creatures, and the small margin by which they fell short of being completely inedible was the margin by which life on the planet subsisted. So what were the rewards, however small, that made life on NowWhat worth living? Well, there weren’t any. Not a one. Even making yourself some protective clothing out of boghog skins was an exercise in disappointment and futility, since the skins were unaccountably thin and leaky. This caused a lot of puzzled conjecture amongst the settlers. What was the boghog’s secret of keeping warm? If anyone had ever learnt the language the boghogs spoke to each other they would have realized that there was no trick. The boghogs were as cold and wet as anyone else on the planet.

The flip side of her steady dependability was that she had no margin for error. If Claire forgot a birthday or was five minutes late, it was intolerable precisely because it happened so infrequently. People did not like even small deviations from their expectations.

Marginal gain can be technical, physical, practical, operational, and even psychological. In the film Any Given Sunday, the Al Pacino character calls it ‘Inches’: —— You find out that life is just a game of inches. So is football. Because in either game, life or football, the margin for error is so small . . . On this team, we fight for that inch. On this team, we tear ourselves, and everyone around us to pieces for that inch . . . Cause we know when we add up all those inches that’s going to make the fucking difference between WINNING and LOSING.

Gudrun Zomerland has written about trauma as “the shaking of a soul.” “The German word for trauma [is] ‘Seelenerschütterung.’ The first part, ‘Seele’ means soul. . . . ‘Erschütterung’ is something that shakes us out of the ordinary flow and out of our usual sense of time into an extraordinary state.”32 Trauma, then, is a soul-shaking experience that ruptures the continuity of our lives and tosses us into an alternate existence. When this soul shaking occurs frequently and early in life, as a result of prolonged neglect, what was originally an extraordinary state gradually becomes ordinary. It is the world as we know it—unsafe, unreliable, and frightening. This is a profound loss and a lingering sorrow that is difficult to hold. The failure of the world to offer us comfort in the face of trauma causes us to retreat from the world. We live on our heels, cautiously assessing whether it is safe to step in; we rarely feel it is. One man I worked with slowly revealed how he expected less than zero from life. He deserved nothing. He had a hard time asking for salt at a restaurant. His persistent image in therapy was of a small boy hiding behind a wall. It was not safe for him to venture into the world. He was terrified of being seen. I know, because I lived this way for forty years, wary and determined to prevent further pain by remaining on the margins of life, untouchable and seemingly safe.

A vexed question: when is being sexually or romantically marginalized a facet of oppression, and when is it just a matter of bad luck, one of life’s small tragedies? (When I was a first-year undergraduate I had a professor who said, to our grave disappointment, that there would be heartbreak even in the post-capitalist utopia.)

Trends working at least marginally towards the implantation of a very narrow range of attitudes, memories and opinions include control of major television networks and newspapers by a small number of similarly motivated powerful corporations and individuals, the disappearance of competitive daily newspapers in many cities, the replacement of substantive debate by sleaze in political campaigns, and episodic erosion of the principle of the separation of powers. It is estimated (by the American media expert Ben Bagditrian) that fewer than two dozen corporations control more than half of the global business in daily newspapers, magazines, television, books and movies!

When we surveyed roughly three hundred people about how they would feel if their primary backup mate had sex with someone else, on a scale from “happy” (+3) to “upset” (–3), men more than women said that they would be upset, but only by a small margin. But when we asked how upset they would be if their backup fell in love with someone else, women were roughly twice as upset as men, with the average upset being –2.5. Similarly, women were more upset than men—extremely upset—if their backup entered into a long-term relationship with someone else. Olivia’s loss of Noah as her backup explained what otherwise seemed like a hypocritical double standard—one standard for herself and a different one for Noah—and perplexing rage.

What if I was wrong all along—what if this was all a magic trick, and I could just decide I was valuable and it would be true? Why, instead, had I left that decision in the hands of strangers who hated me? Denying people access to value is an incredibly insidious form of emotional violence, one that our culture wields aggressively and liberally to keep marginalized groups small and quiet.

Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn’t. Ultimately the approach emerges from a basic property of empirical evidence: to find out if something is working, you must isolate its effect. Controlled experimentation is inherently “marginal” in character.

Part of the freedom of being yourself is resisting the temptation to fill every minute with productivity, and allowing a little margin to be bored. I’m learning to practice stillness more regularly. To leave some room for sacred silence when I can. [My husband’s words to my kids in response to their perceived boredom] reminded me of my desire to learn how to be bored well. How to bring my nothing into the presence of Christ, and simply be with him. No agenda, no checklists, no accomplishing allowed. As it turns out, being bored can be super hard work. But it’s the very work of boredom that reminds me that I don’t, in fact, make the world go round. My agenda isn’t the most important one, and many times, may not be important at all. Knowing this is a great first step toward cultivating a lightness of heart.

But humans enjoyed all of these advantages for a full 2 million years during which they remained weak and marginal creatures. Thus humans who lived a million years ago, despite their big brains and sharp stone tools, dwelt in constant fear of predators, rarely hunted large game, and subsisted mainly by gathering plants, scooping up insects, stalking small animals, and eating the carrion left behind by other more powerful carnivores.

Illumination Always there is something more to know what lingers at the edge of thought awaiting illumination as in this second-hand book full of annotations daring the margins in pencil a light stroke as if the writer of these small replies meant not to leave them forever meant to erase evidence of this private interaction Here a passage underlined there a single star on the page as in a night sky cloud-swept and hazy where only the brightest appears a tiny spark I follow its coded message try to read in it the direction of the solitary mind that thought to pencil in a jagged arrow It is a bolt of lightning where it strikes I read the line over and over as if I might discern the little fires set the flames of an idea licking the page how knowledge burns Beyond the exclamation point its thin agreement angle of surprise there are questions the word why So much is left untold Between the printed words and the self-conscious scrawl between what is said and not white space framing the story the way the past unwritten eludes us So much is implication the afterimage of measured syntax always there ghosting the margins that words their black-lined authority do not cross Even as they rise up to meet us the white page hovers beneath silent incendiary waiting

Poverty and marginalization are not so much economics or politics or societal issues as much as they are human issues. They are best grappled with by reaching deep into the lives of those suffering them. Knowing one small piece of this world—the earth, the sky, the plants, the people, and the very air of it—helps us to understand the sufferings and joys of others ourselves. Acknowledgments Thank you to the dear readers for allowing me into your home.

What I'd like more than anything," he said quietly, "is for you to listen to an apology." "You have nothing to apologize for." "I'm afraid I do." He let out a measured breath. "But first, I have something to give you." He went to a cabinet in a corner of the room and rummaged through its contents. Finding the object he sought... a small book... he brought it to her. Phoebe blinked in wonder as she read the gold and black lettering on the battered cloth cover. The title was worn and faded, but still legible. Stephen Armstrong: Treasure Hunter Opening the book with unsteady fingers, she found the words written on the inside cover in her own childish hand, long ago. Dear Henry, whenever you feel alone, look for the kisses I left for you on my favorite pages. Blinded by a hot, stinging blur, Phoebe closed the book. Even without looking, she knew there were tiny x's in the margins of several chapters.

What is it about maps? I could look at them all day, intently studying the names of towns and villages I have never heard of and will never visit, tracing the course of obscure rivers, checking elevations, consulting the marginal notes to see what a little circle with a flag on it signifies and what's the difference between a pictogram of an airplane with a circle around it and one without, issuing small profound "hmmmms" and nodding my head gravely without having the faintest idea why.

Positive psychologists' more important contribution to the defense of the status qyo has been to assert or "find" that circumstances play only a minor role in determining a person's happiness. ... Indeed, if circumstances play only a small role - even 25 percent - in human happiness, then policy is a marginal exercise. Why advocate for better jobs and schools, safer neighborhoods, universal health insurance, or any other liberal desideratum if these measures will do little to make people happy?

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

100 Percent of the Time Is Easier Than 98 Percent of the Time Many of us have convinced ourselves that we are able to break our own personal rules “just this once.” In our minds, we can justify these small choices. None of those things, when they first happen, feels like a life-changing decision. The marginal costs are almost always low. But each of those decisions can roll up into a much bigger picture, turning you into the kind of person you never wanted to be. That instinct to just use the marginal costs hides from us the true cost of our actions.

They are more inward looking by nature, and for them the outward movement into form is minimal. They would rather return home than go out. They have no desire to get strongly involved in or change the world. If they have any ambitions, they usually don’t go beyond finding something to do that gives them a degree of independence. Some of them find it hard to fit into this world. Some are lucky enough to find a protective niche where they can lead a relatively sheltered life, a job that provides them with a regular income or a small business of their own. Some may feel drawn toward living in a spiritual community or monastery. Others may become dropouts and live on the margins of a society they feel they have little in common with. Some turn to drugs because they find living in this world too painful. Others eventually become healers or spiritual teachers, that is to say, teachers of Being. In past ages, they would probably have been called contemplatives. There is no place for them, it seems, in our contemporary civilization. On the arising new earth, however, their role is just as vital as that of the creators, the doers, the reformers. Their function is to anchor the frequency of the new consciousness on this planet. I call them the frequency-holders. They are here to generate consciousness through the activities of daily life, through their interactions with others as well as through “just being.” In this way, they endow the seemingly insignificant with profound meaning. Their task is to bring spacious stillness into this world by being absolutely present in whatever they do. There is consciousness and therefore quality in what they do, even the simplest task. Their purpose is to do everything in a sacred manner. As each human being is an integral part of the collective human consciousness, they affect the world much more deeply than is visible on the surface of their lives.

Then I had to invent fire. NASA put a lot of effort into making sure nothing here can burn. Everything is made of metal or flame-retardant plastic and the uniforms are synthetic. I needed something that could hold a flame, some kind of pilot light. I don’t have the skills to keep enough H2 flowing to feed a flame without killing myself. Too narrow a margin there. After a search of everyone’s personal items (hey, if they wanted privacy, they shouldn’t have abandoned me on Mars with their stuff) I found my answer. Martinez is a devout Catholic. I knew that. What I didn’t know was he brought along a small wooden cross. I’m sure NASA gave him shit about it, but I also know Martinez is one stubborn son of a bitch. I chipped his sacred religious item into long splinters using a pair of pliers and a screwdriver. I figure if there’s a God, He won’t mind, considering the situation I’m in. If ruining the only religious icon I have leaves me vulnerable to Martian vampires, I’ll have to risk it. There were plenty of wires and batteries around to make a spark. But you can’t just ignite wood with a small electric spark. So I collected ribbons of bark from local palm trees, then got a couple of sticks and rubbed them together to create enough friction to… No not really. I vented pure oxygen at the stick and gave it a spark. It lit up like a match.

There is a limit to how small our errors can get and that limit is nonexistence. But there isn't necessarily a limit to how large they can get. In theory, the outer limit of wrongness would be the condition of being wrong about absolutely everything. A computer scientist named Keunwoo Lee has given us a name for this hypothetical state: fractal wrongness. Lee defines fractal wrongness as "being wrong at every conceivable scale of resolution." Thus if I'm fractally wrong, I'm wrong about all of my overarching beliefs, wrong about the people who corroborate those beliefs, wrong about the facts I think support those beliefs, wrong about the beliefs that stem from those beliefs . . . et cetera.

Crusoe named his small island Despair, and the choice was apt. Despair—the deep, existential kind—stems from the awareness that we are each marooned on the island of our self, that we will live and die there alone. We are cut off from all the other islands, no matter how numerous and nearby they appear; we cannot swim across the straits, or swap our island for a different one, or even know for sure that the other ones exist outside the spell of our own senses. Certainly we cannot know the particulars of life on those islands—the full inner experience of our mother or our best friend or our sweetheart or our child. There is, between us and them—between us and everything—an irremediable rift.

The marginal benefits of having more fall off pretty quickly. In fact, having a lot more is worse than having a moderate amount more because it comes with heavy burdens. Being on top gives you a wider range of options, but it also requires more of you. Being well-known is probably worse than being anonymous, all things considered. And while the beneficial impact one can have on others is great, when you put it in perspective, it is still infinitesimally small. For all those reasons, I cannot say that having an intense life filled with accomplishments is better than having a relaxed life filled with savoring, though I can say that being strong is better than being weak, and that struggling gives one strength.

No doubt about it, society was small. Most human beings existed on the outer fringes of society. In the seventeenth century, for example, at least twenty percent of the merchandise on every slave ship died. By that I mean the dark-skinned people who were being transported for sale, to Virginia, say. And that didn't get anyone upset or make headlines in the Virginia papers or make anyone go out and call for the ship captain to be hanged. But if a plantation owner went crazy and killed his neighbor and then went galloping back home, dismounted, and promptly killed his wife, two deaths in total, Virginia society spent the next six months in fear, and the legend of the murderer on horseback might linger for generations.

Seeing oneself as a prophetic minority does not mean retreat, and it certainly does not mean victim status. It also does not confer faithfulness. Marginalization can strip away from us the besetting sins of a majoritarian viewpoint, but it can bring others as well. We must remember our smallness but also our connectedness to a global, and indeed cosmic, reality. The kingdom of God is vast and tiny, universal and exclusive. Our story is that of a little flock and of an army, awesome with banners. Our legacy is a Christianity of persecution and proliferation, of catacombs and cathedrals. If we see ourselves as only a minority, we will be tempted to isolation. If we see ourselves only as a kingdom, we will be tempted toward triumphalism. We are, instead, a church. We are a minority with a message and a mission.

GET BEYOND THE ONE-MAN SHOW Great organizations are never one-man operations. There are 22 million licensed small businesses in America that have no employees. Forbes suggests 75 percent of all businesses operate with one person. And the average income of those companies is a sad $44,000. That’s not a business—that’s torture. That is a prison where you are both the warden and the prisoner. What makes a person start a business and then be the only person who works there? Are they committed to staying small? Or maybe an entrepreneur decides that because the talent pool is so poor, they can’t hire anyone who can do it as well as them, and they give up. My guess is the latter: Most people have just given up and said, “It’s easier if I just do it myself.” I know, because that’s what I did—and it was suicidal. Because my business was totally dependent on me and only me, I was barely able to survive, much less grow, for the first ten years. Instead I contracted another company to promote my seminars. When I hired just one person to assist me out of my home office, I thought I was so smart: Keep it small. Keep expenses low. Run a tight ship. Bigger isn’t always better. These were the things I told myself to justify not growing my business. I did this for years and even bragged about how well I was doing on my own. Then I started a second company with a partner, a consulting business that ran parallel to my seminar business. This consulting business quickly grew bigger than my first business because my partner hired people to work for us. But even then I resisted bringing other people into the company because I had this idea that I didn’t want the headaches and costs that come with managing people. My margins were monster when I had no employees, but I could never grow my revenue line without killing myself, and I have since learned that is where all my attention and effort should have gone. But with the efforts of one person and one contracted marketing company, I could expand only so much. I know that a lot of speakers and business gurus run their companies as one-man shows. Which means that while they are giving advice to others about how to grow a business, they may have never grown one themselves! Their one-man show is simply a guy or gal going out, collecting a fee, selling time and a few books. And when they are out speaking, the business terminates all activity. I started studying other people and companies that had made it big and discovered they all had lots of employees. The reality is you cannot have a great business if it’s just you. You need to add other people. If you don’t believe me, try to name one truly great business that is successful, ongoing, viable, and growing that doesn’t have many people making it happen. Good luck. Businesses are made of people, not just machines, automations, and technology. You need people around you to implement programs, to add passion to the technology, to serve customers, and ultimately to get you where you want to go. Consider the behemoth online company Amazon: It has more than 220,000 employees. Apple has more than 100,000; Microsoft has around the same number. Ernst & Young has more than 200,000 people. Apple calls the employees working in its stores “Geniuses.” Don’t you want to hire employees deserving of that title too? Think of how powerful they could make your business.

Throughout the U.S., small farms are being squeezed out by large farms, the only ones able to survive on shrinking profit margins by economies of scale. But in southwestern Montana it is now impossible for small farmers to become large farmers by buying more land, for reasons succinctly explained by Allen Bjergo: “Agriculture in the U.S. is shifting to areas like Iowa and Nebraska, where no one would live for the fun of it because it isn’t beautiful as in Montana! Here in Montana, people do want to live for the fun of it, and so they are willing to pay much more for land than agriculture on the land would support. The Bitterroot is becoming a horse valley. Horses are economic because, whereas prices for agricultural products depend on the value of the food itself and are not unlimited, many people are willing to spend anything for horses that yield no economic benefit.

Microsoft’s success represented an aesthetic flaw in the way the universe worked. “The only problem with Microsoft is they just have no taste, they have absolutely no taste,” he later said. “I don’t mean that in a small way. I mean that in a big way, in the sense that they don’t think of original ideas and they don’t bring much culture into their product.”116 The primary reason for Microsoft’s success was that it was willing and eager to license its operating system to any hardware maker. Apple, by contrast, opted for an integrated approach. Its hardware came only with its software and vice versa. Jobs was an artist, a perfectionist, and thus a control freak who wanted to be in charge of the user experience from beginning to end. Apple’s approach led to more beautiful products, a higher profit margin, and a more sublime user experience. Microsoft’s approach led to a wider choice of hardware.

A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time—six months, nine months, a year—to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse—anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition—the ideation phase—a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dollars and time.

Today, the War on Drugs has given birth to a system of mass incarceration that governs not just a small fraction of a racial or ethnic minority but entire communities of color. In ghetto communities, nearly everyone is either directly or indirectly subject to the new caste system. The system serves to redefine the terms of the relationship of poor people of color and their communities to mainstream, white society, ensuring their subordinate and marginal status. The criminal and civil sanctions that were once reserved for a tiny minority are now used to control and oppress a racially defined majority in many communities, and the systematic manner in which the control is achieved reflects not just a difference in scale. The nature of the criminal justice system has changed. It is no longer concerned primarily with the prevention and punishment of crime, but rather with the management and control of the dispossessed. Prior drug wars were ancillary to the prevailing caste system. This time the drug war is the system of control.

These georgoi in turn shaped the ideals, institutions, and culture that gave rise to the polis. Unlike any prior civilization, the culture of the Greek polis combined citizen militias with the rule of law. That involved having a broad middle class of independent small landowners that met in assemblies where the votes of these nonelite determined laws, and foreign and domestic policy. These smallholders gained in status as population growth in the ninth and eighth centuries forced an agricultural revolution. Labor-intensive farming of marginal lands came to replace the Dark Age pastoral economy. This required a growth in private landownership, which motivated georgoi to assume the risks involved in cultivating land that was unproductive using traditional farming techniques. These farmers created the ritual of hoplite warfare to decide disputes in a manner that did not contradict their agrarian agenda. The georgoi and their agrarian ideology became the driving force behind the hoplite revolution during the early seventh century.

Have you given any thought to the formula you would like me to run?" Alex nearly lost his grip on the decanter. "I beg your pardon?" "At least a few of your patrons will need to achieve moderate success, and the occasional player will need to achieve considerable success at the vingt-et-un table if you hope to attract those individuals whose pocket books match their greed and belief that the next hand will change their fortune. I will require instruction as to how you wish me to deal in order to maximize both prophets and popularity." She withdrew a small square of paper from a hidden pocket somewhere in the folds of her skirts and held it out to him. "I've run some scenarios, allowing for a margin of error that I will not be able to avoid. It's all basic accounting worked into a matrix of probabilities, but I thought you might want to review it." Alex very carefully replaced the heavy crystal on the surface of his desk struggling to draw a breath. This was not good at all. Forget his alarming charge into the fray on a white horse, he was rather afraid he had just fallen in love.

It was important to me back then to feel, to be wily. To feel small, slick, quick, amphibious, dexterous, capable. I didn’t know then Barthes’s book The Neutral, but if I had, it would have been my anthem—the Neutral being that which, in the face of dogmatism, the menacing pressure to take sides, offers novel responses: to flee, to escape, to demur, to shift or refuse terms, to disengage, to turn away. The otter was thus a complex sort of stand-in, or fake-out, another identity I felt sure I could shimmy out of. But whatever I am, or have since become, I know now that slipperiness isn’t all of it. I know now that a studied evasiveness has its own limitations, its own ways of inhibiting certain forms of happiness and pleasure. The pleasure of abiding. The pleasure of insistence, of persistence. The pleasure of obligation, the pleasure of dependency. The pleasures of ordinary devotion. The pleasure of recognizing that one may have to undergo the same realizations, write the same notes in the margin, return to the same themes in one’s work, relearn the same emotional truths, write the same book over and over again-not because one is stupid or obstinate or incapable for change, but because such revisitations constitute a life.

If the global pie stayed the same size, there was no margin for credit. Credit is the difference between today’s pie and tomorrow’s pie. If the pie stays the same, why extend credit? It would be an unacceptable risk unless you believed that the baker or king asking for your money might be able to steal a slice from a competitor. So it was hard to get a loan in the premodern world, and when you got one it was usually small, short-term, and subject to high interest rates. Upstart entrepreneurs thus found it difficult to open new bakeries and great kings who wanted to build palaces or wage wars had no choice but to raise the necessary funds through high taxes and tariffs. That was fine for kings (as long as their subjects remained docile), but a scullery maid who had a great idea for a bakery and wanted to move up in the world generally could only dream of wealth while scrubbing down the royal kitchen’s floors. The Magic Circle of the Modern Economy It was lose-lose. Because credit was limited, people had trouble financing new businesses. Because there were few new businesses, the economy did not grow. Because it did not grow, people assumed it never would, and those who had capital were wary of extending credit. The expectation of stagnation fulfilled itself.

In theory, the fact that the rich countries own part of the capital of poor countries can have virtuous effects by promoting convergence. If the rich countries are so flush with savings and capital that there is little reason to build new housing or add new machinery (in which case economists say that the “marginal productivity of capital,” that is, the additional output due to adding one new unit of capital “at the margin,” is very low), it can be collectively efficient to invest some part of domestic savings in poorer countries abroad. Thus the wealthy countries—or at any rate the residents of wealthy countries with capital to spare—will obtain a better return on their investment by investing abroad, and the poor countries will increase their productivity and thus close the gap between them and the rich countries. According to classical economic theory, this mechanism, based on the free flow of capital and equalization of the marginal productivity of capital at the global level, should lead to convergence of rich and poor countries and an eventual reduction of inequalities through market forces and competition. This optimistic theory has two major defects, however. First, from a strictly logical point of view, the equalization mechanism does not guarantee global convergence of per capita income. At best it can give rise to convergence of per capita output, provided we assume perfect capital mobility and, even more important, total equality of skill levels and human capital across countries—no small assumption.

Summers also claimed that technology was reducing the demand for capital. Digital businesses, such as Facebook and Google, had established dominant global franchises with relatively little invested capital and small workforces. In his book The Zero Marginal Cost Society (2014), the social theorist Jeremy Rifkin heralded the passing of traditional capitalism.16 If the Old Economy was marked by scarcity and declining marginal returns, Rikfin argued that the New Economy was characterized by zero marginal costs, increasing returns to scale and capital-lite ‘sharing’ apps (such as Uber, Lyft, Airbnb, etc.). The demand for capital and interest rates, he said, were set to fall in this ‘economy of abundance’. There was some evidence to support Rifkin’s claims. The balance sheets of US companies showed they were using fewer fixed assets (factories, plant, equipment, etc.) and reporting more ‘intangibles’ – namely, assets derived from patents, intellectual property and merger premiums. In much of the rest of the world, however, the demand for old-fashioned capital remained as strong as ever. After the turn of the century, the developing world exhibited a voracious appetite for industrial commodities that required massive mining investment. China embarked on what was probably the greatest investment boom in history. Before and after 2008, global energy consumption rose steadily. The world’s total investment (relative to GDP) remained in line with its historical average.17 Rifkin’s ‘economy of abundance’ remained a tantalizing speculation.

Speaking of debutantes,” Jake continued cautiously when Ian remained silent, “what about the one upstairs? Do you dislike her especially, or just on general principle?” Ian walked over to the table and poured some Scotch into a glass. He took a swallow, shrugged, and said, “Miss Cameron was more inventive than some of her vapid little friends. She accosted me in a garden at a party.” “I can see how bothersome that musta been,” Jake joked, “having someone like her, with a face that men dream about, tryin’ to seduce you, usin’ feminine wiles on you. Did they work?” Slamming the glass down on the table, Ian said curtly, “They worked.” Coldly dismissing Elizabeth from his mind, he opened the deerskin case on the table, removed some papers he needed to review, and sat down in front of the fire. Trying to suppress his avid curiosity, Jake waited a few minutes before asking, “Then what happened?” Already engrossed in reading the documents in his hand, Ian said absently and without looking up, “I asked her to marry me; she sent me a note inviting me to meet her in the greenhouse; I went there; her brother barged in on us and informed me she was a countess, and that she was already betrothed.” The topic thrust from his mind, Ian reached for the quill lying on the small table beside his chair and made a note in the margin of the contract. “And?” Jake demanded avidly. “And what?” “And then what happened-after the brother barged in?” “He took exception to my having contemplated marrying so far above myself and challenged me to a duel,” Ian replied in a preoccupied voice as he made another note on the contract. “So what’s the girl doin’ here now?” Jake asked, scratching his head in bafflement over the doings of the Quality. “Who the hell knows,” Ian murmured irritably. “Based on her behavior with me, my guess is she finally got caught in some sleezy affair or another, and her reputation’s beyond repair.” “What’s that got to do with you?” Ian expelled his breath in a long, irritated sigh and glanced at Jake with an expression that made it clear he was finished answering questions. “I assume,” he bit out, “that her family, recalling my absurd obsession with her two years ago, hoped I’d come up to scratch again and take her off their hands.” “You think it’s got somethin’ to do with the old duke talking about you bein’ his natural grandson and wantin’ to make you his heir?” He waited expectantly, hoping for more information, but Ian ignored him, reading his documents. Left with no other choice and no prospect for further confidences, Jake picked up a candle, gathered up some blankets, and started for the barn. He paused at the door, struck by a sudden thought. “She said she didn’t send you any note about meetin’ her in the greenhouse.” “She’s a liar and an excellent little actress,” Ian said icily, without taking his gaze from the papers. “Tomorrow I’ll think of some way to get her out of here and off my hands.” Something in Ian’s face made him ask, “Why the hurry? You afraid of fallin’ fer her wiles again?” “Hardly.” “Then you must be made of stone,” he teased. “That woman’s so beautiful she’d tempt any man who was alone with her for an hour-includin’ me, and you know I ain’t in the petticoat line at all.” “Don’t let her catch you alone,” Ian replied mildly. “I don’t think I’d mind.” Jake laughed as he left.

History favors the bold. Compensation favors the meek. As a Fortune 500 company CEO, you’re better off taking the path often traveled and staying the course. Big companies may have more assets to innovate with, but they rarely take big risks or innovate at the cost of cannibalizing a current business. Neither would they chance alienating suppliers or investors. They play not to lose, and shareholders reward them for it—until those shareholders walk and buy Amazon stock. Most boards ask management: “How can we build the greatest advantage for the least amount of capital/investment?” Amazon reverses the question: “What can we do that gives us an advantage that’s hugely expensive, and that no one else can afford?” Why? Because Amazon has access to capital with lower return expectations than peers. Reducing shipping times from two days to one day? That will require billions. Amazon will have to build smart warehouses near cities, where real estate and labor are expensive. By any conventional measure, it would be a huge investment for a marginal return. But for Amazon, it’s all kinds of perfect. Why? Because Macy’s, Sears, and Walmart can’t afford to spend billions getting the delivery times of their relatively small online businesses down from two days to one. Consumers love it, and competitors stand flaccid on the sidelines. In 2015, Amazon spent $7 billion on shipping fees, a net shipping loss of $5 billion, and overall profits of $2.4 billion. Crazy, no? No. Amazon is going underwater with the world’s largest oxygen tank, forcing other retailers to follow it, match its prices, and deal with changed customer delivery expectations. The difference is other retailers have just the air in their lungs and are drowning. Amazon will surface and have the ocean of retail largely to itself.

Lifting a goblet of wine to her lips, Evie glanced at him over the rim as she drank. “What is in that ledger?” “A lesson in creative record keeping. I’m sure you won’t be surprised to learn that Egan has been draining the club’s accounts. He shaves away increments here and there, in small enough quantities that the thefts have gone unnoticed. But over time, it totals up to a considerable sum. God knows how many years he’s been doing it. So far, every account book I’ve looked at contains deliberate inaccuracies.” “How can you be certain that they’re deliberate?” “There is a clear pattern.” He flipped open a ledger and nudged it over to her. “The club made a profit of approximately twenty thousand pounds last Tuesday. If you cross-check the numbers with the record of loans, bank deposits, and cash outlays, you’ll see the discrepancies.” Evie followed the trail of his finger as he ran it along the notes he had made in the margin. “You see?” he murmured. “These are what the proper amounts should be. He’s padded the expenses liberally. The cost of ivory dice, for example. Even allowing for the fact that the dice are only used for one night and then never again, the annual charge should be no more than two thousand pounds, according to Rohan.” The practice of using fresh dice every night was standard for any gaming club, to ward off any question that they might be loaded. “But here it says that almost three thousand pounds was spent on dice,” Evie murmured. “Exactly.” Sebastian leaned back in his chair and smiled lazily. “I deceived my father the same way in my depraved youth, when he paid my monthly upkeep and I had need of more ready coin than he was willing to provide.” “What did you need it for?” Evie could not resist asking. The smile tarried on his lips. “I’m afraid the explanation would require a host of words to which you would take strong exception.

In my own mind I find that I can also classify highways advantageously as dominating, equal, or dominated. A dominating highway is one from which, as you drive along it, you are more conscious of the highway than of the country through which you are passing. Six-lane highways, and four-lane highways, particularly in flat country, give this impression. You see the highway itself, the traffic upon it, and the life that has grown up along it and is dependent upon it—all the world of service-stations and garages and restaurants and motor-courts. To many people, of whom I am one, parkways produce the same effect. Although esthetically beautiful, the artificial landscape on both sides of the parkway becomes part of the road itself, and is divorced from the countryside and from reality. The parkway by-passes towns, and therefore the motorist has no sense of actuality. A parkway is excellent at providing unimpeded transportation, and for allowing the city-dweller his escape, but when you drive along the parkway, you are not seeing the real United States of America. The dominated highway, on the contrary, is one which seems to be oppressed and to lose its own identity because of the surroundings through which it is passing. Highways are dominated when they pass along city streets. There is too much close by on either hand. There is too much local traffic that has not the slightest concern with the farther reaches of the highway. On the other hand, highways may be dominated when they are comparatively small roads passing through high mountains or vast plains. Again the highway becomes insignificant, and one's interest is pulled outward, away from it. In between, lies the equal highway, that one which seems to be an intimate and integral part of the countryside through which it is passing. On such a road there is a division of interest between one's focus upon the highway and its margin and upon the country back from the highway. . . .

The tyranny of caste is that we are judged on the very things we cannot change: a chemical in the epidermis, the shape of one’s facial features, the signposts on our bodies of gender and ancestry—superficial differences that have nothing to do with who we are inside. The caste system in America is four hundred years old and will not be dismantled by a single law or any one person, no matter how powerful. We have seen in the years since the civil rights era that laws, like the Voting Rights Act of 1965, can be weakened if there is not the collective will to maintain them. A caste system persists in part because we, each and every one of us, allow it to exist—in large and small ways, in our everyday actions, in how we elevate or demean, embrace or exclude, on the basis of the meaning attached to people’s physical traits. If enough people buy into the lie of natural hierarchy, then it becomes the truth or is assumed to be. Once awakened, we then have a choice. We can be born to the dominant caste but choose not to dominate. We can be born to a subordinated caste but resist the box others force upon us. And all of us can sharpen our powers of discernment to see past the external and to value the character of a person rather than demean those who are already marginalized or worship those born to false pedestals. We need not bristle when those deemed subordinate break free, but rejoice that here may be one more human being who can add their true strengths to humanity. The goal of this work has not been to resolve all of the problems of a millennia-old phenomenon, but to cast a light onto its history, its consequences, and its presence in our everyday lives and to express hopes for its resolution. A housing inspector does not make the repairs on the building he has examined. It is for the owners, meaning each of us, to correct the ruptures we have inherited. The fact is that the bottom caste, though it bears much of the burden of the hierarchy, did not create the caste system, and the bottom caste alone cannot fix it. The challenge has long been that many in the dominant caste, who are in a better position to fix caste inequity, have often been least likely to want to. Caste is a disease, and none of us is immune. It is as if alcoholism is encoded into the country’s DNA, and can never be declared fully cured. It is like a cancer that goes into remission only to return when the immune system of the body politic is weakened.

you'll wonder again, later, why so many psychologists remain so vocal about having more and better training than anyone else in the field when every psychologist you've ever met but one will also have lacked these identification skills entirely when it seems nearly every psychologist you meet has no real ability to detect deception. You will wonder, later, why the assessment training appears to have been reserved for the CIA and the FBI is it because we as a society don't want to imagine that any other professionals will need the skills? And what about attorneys? What about training programs for guardian ad litems or anyone involved in approving care for all the already traumatized and marginalized children? You'll have met enough of those children after they grow up to know that when a small girl experiences repeated rapes in a series of households throughout her childhood, then that little girl is pretty likely to have some sort of "dysfunction" when she grows up. And you won't have any tolerance for the people who point their fingers at her and demand that she be as capable as they are it is, after all, a free country. We all get the same opportunities. You'll want to scream at all those equality people that you can't ignore the rights of this nation's children you can't ignore them and then get pissed when any raped and beaten little girls and boys grow up to be traumatized and perhaps hurtful or addicted adults. No more pointing fingers only a few random traumatized people stand up later as some miraculous example of perfectly acceptable societal success and if every judgmental person imagines that I would be like that I would be the one to break through the barriers then all those judgmental people need to go back in time and prove it, prove to everyone that life is a choice and we all get equal chances. You'll want anyone who talks about equal chances to go back and be born addicted to drugs in complete poverty and then to be dropped into a foster system that's designed for good but exploited by people who lack a conscience by people who rape and molest and whip and beat tiny little six year olds and then you will want all those people to come out of all that still talking about equal chances and their personal tremendous success. Thank you, dear God, for writing my name on the palm of your hand. You will be angry and yet you still won't understand the concept of evil. You'll learn enough to know that it's not politically correct to call anyone evil, especially when many terrible acts might actually stem from a physiological deficit I would never use the word evil, it's not professional but you will certainly come to understand that many of the very worst crimes are committed by people who lack the capacity to feel remorse for what they've done on any level. But when you gain that understanding, you still will not have learned that these individuals are more likable than most people that they aren't cool and distant that they aren't just a select few creepy murderers or high-profile con artists you won't know how to look for a lack of conscience in noncriminal and quite normal looking populations no clinical professors will have warned you about people who exude charm and talk excessively about protecting the family or protecting the community or protecting our way of life and you won't know that these types would ever stick around to raise kids you will have falsely believed that if they can't form real attachments, they won't bother with raising children and besides most of them will end up in prison you will not know that your assumptions are completely erroneous you won't understand that many who lack a conscience keep their kids close and tight for their own purposes.

I’m first up, love,” Arion says as he starts invading my space again. “I thought the only thing holding you back was your fear. Clearly the fear is absent if you’re willing to turn yourself over to the very darkest part of me. It’s amazing you’re in one piece, so clearly you played submissive very well, Violet. It’s because you were ready for me to save you and overcame your fear of me. Now we can be together.” When I say nothing and simply stare at him like he’s forever losing his mind more and more when we speak, he frowns like he’s genuinely perplexed. “Arion, no matter what you did, I couldn’t have endured another second of those cries. And you were at Abby’s mercy while in that state. You ripped my throat out and told me to put on some healing potion so you could sit down and watch the fight.” Apparently, I guess right, because his pupils widen marginally. “I held your hand when you finished,” he says like he’s defending himself. “So you could watch the fight.” “Vance was focused. It’s been ages since he focused. Thing of beauty while it happens,” he says as if that’s important information. I gesture between us. “That’s sort of the problem. I feel like the conduit for your feelings for them because you have heterosexual body parts with a homosexual mentality. I’m not sure I’m okay with simply being a conduit,” I carefully explain, causing his eyes to widen a little more, as several muffled sounds of amusement spring from somewhere else in the room. “I’m sorry, love, but you’ve really lost me,” Arion says very seriously, brow crinkling. “You want this to be a thing between you and me, even though Idun is returning, because you want them back. It looks like you’re getting that without me, so we can be friends,” I suggest, completely rambling. I don’t think I’m explaining this very well, since they’re all muffling laughter down the hall. Even Vance makes a choked sound of amusement. Or they’re just really immature about these things… That’s definitely possible. Arion scrubs a hand over his face, as someone struggles to cover a surprise laugh with a cough. “I’m so sorry. I shouldn’t be having this conversation right now. It’s inappropriate to do with an audience,” I babble. “But you’re really intense. And I’ve just survived an apocalyptic wolf storm with your mostly naked beta, whose threads are still in my bra because one set of clothes ended up being enough.” The look of frustrated confusion on his face doubles. “I could use a small break before we discuss curses, some really confusing relationship statuses, and the somewhat terrifying woman you’ve all loved rising very soon. And those wolves stole my oranges, so I need to go back and get all of them.” “I’ve already returned them to your cellar,” Emit says from somewhere behind Arion. “Then I need to go start using them while they’re useable,” I say as I quickly disentangle myself from Arion and attempt to escape. “I’ll return the shirt.” “Keep it,” he says quietly from behind me, as I finally take in the other three all standing somewhat close together, smirking at me. “I’ll drive you home,” Damien says with a slow grin. “I’m not talking to you, and if you’re a smart man, you’ll figure out why,” I state firmly. “Only when you figure it out will we discuss it.” “I’ll take you—” “I don’t want to talk to you right now, because I need to get my cool back,” I tell Emit, whose eyes immediately flick away, as his jaw tics. He’s had multiple opportunities to explain to me why he told Damien I was a monster, and yet didn’t even bother telling me what I was. All this time, I’ve been patiently waiting, refusing to get too angry. Now…I’m getting sort of freaking angry, because he still hasn’t said one word about it. “Guess that just leaves me,” Vance says as he puts his hand at the small of my back and starts guiding me out.

The drone Unaha-Closp was fully repaired. It applied to join the Culture and was accepted; it served on the General Systems Vehicle Irregular Apocalypse and the Limited Systems Vehicle Profit Margin until the end of the war, then transferred to the Orbital called Erbil and a post in a transport systems factory there. It is retired now, and builds small steam-driven automata as a hobby.

Fortunately, Google found product/ market fit by refining Overture’s advertising auction model. Google’s AdWords product was so much better at monetizing search through its self-service, relevance-driven, auction system that by the time those competitors managed to play catch-up, Google had amassed the financial resources that allowed it to invest whatever was necessary to maintain product superiority. Google doesn’t always get product/ market fit right (and if it had run out of money before hitting upon AdWords, the search business might have died before ever achieving that fit). This is a reflection of its very intentional product management philosophy, which relies on bottom-up innovation and a high tolerance for failure. When it works, as in Gmail, which was a bottom-up project launched by Paul Buchheit, it can produce killer products. But when it fails, it results in killed products, as demonstrated by projects like Buzz, Wave, and Glass. To overcome this risk of failure, Google relies on both its financial strength (which comes from its high gross margins, among other things) and a willingness to decisively cut its losses. For example, when Google bought YouTube (which had clearly achieved product/ market fit), it was willing to abandon its own Google Video service, even though it had invested heavily in that product. Other massively successful companies take a very different approach. In contrast to Google, where new ideas can come from anywhere in the company and there are always many parallel projects going on at the same time, Apple takes a top-down approach that puts more wood behind fewer arrows. Apple keeps its product lines small and tends to work on a single major product at a time. One philosophy isn’t necessarily better than the other; the important thing is simply to find that product/ market fit quickly, before your competition does.

But in 2009, even as the British track cycling team was preparing for the London Olympics, Brailsford embarked upon a new challenge. He created a road cycling team, Team Sky, while continuing to oversee the track team. On the day the new outfit was announced to the world, Brailsford also announced that they would win the Tour de France within five years. Most people laughed at this aspiration. One commentator said: “Brailsford has set himself up for an almighty fall.” But in 2012, two years ahead of schedule, Bradley Wiggins became the first-ever British rider to win the event. The following year, Team Sky triumphed again when Chris Froome, another Brit, won the general classification. It was widely acclaimed as one of the most extraordinary feats in British sporting history. How did it happen? How did Brailsford conquer not one cycling discipline, but two? These were the questions I asked him over dinner at the team’s small hotel after the tour of the facilities. His answer was clear: “It is about marginal gains,” he said. “The approach comes from the idea that if you break down a big goal into small parts, and then improve on each of them, you will deliver a huge increase when you put them all together.” It sounds simple, but as a philosophy, marginal gains has become one of the hottest concepts not just in sports, but beyond. It has formed the basis of business conferences, and seminars and has even been debated in the armed forces. Many British sports now employ a director of marginal gains.

The problem with a competitive business goes beyond lack of profits. Imagine you’re running one of those restaurants in Mountain View. You’re not that different from dozens of your competitors, so you’ve got to fight hard to survive. If you offer affordable food with low margins, you can probably pay employees only minimum wage. And you’ll need to squeeze out every efficiency: that’s why small restaurants put Grandma to work at the register and make the kids wash dishes in the back. Restaurants aren’t much better even at the very highest rungs, where reviews and ratings like Michelin’s star system enforce

But this visualization also reveals the inherent limitations of marginal gains. Often in business, technology, and life, progress is not about small, well-delivered steps, but creative leaps. It is about acts of imagination that can transform the entire landscape of a problem. Indeed, these are sometimes the most important drivers of change in the modern world.

There is an ongoing debate in the political, scientific, and business worlds about whether to focus on the bold leaps that lead to new conceptual terrain, or on the marginal gains that help to optimize one’s existing fundamental assumptions. Is it about testing small assumptions or big ones; is it about transforming the world or tweaking it; is it about considering the big picture (the so-called gestalt) or the fine detail (the margins)? The simple answer, however, is that it has to be both. At the level of the system and, increasingly, at the level of the organization, success is about developing the capacity to think big and small, to be both imaginative and disciplined, to immerse oneself in the minutiae of a problem and to stand beyond it in order to glimpse the wider vista.

Day trade is similar to running a kirana store. You sell a lot of products but margins are small. And

A peasant—a small landowner—resides on a small plot of privately owned lands, and engages in subsistence farming.25 As his margins of profit are slim, he can go into debt for any number of reasons: personal illness, crop failure, taxation, or the monopoly of resources by the state or private elite. His first line of recourse is to procure a loan, which he can only get at high interest. The high interest renders him insolvent, so he is forced to sell or deliver family members into debt-slavery, to pay off the debt (see 2 Kgs 4:1–7; Neh 5:1–13). When this does not secure the means to pay off the debt, he has to resort to relinquishing or selling his own land (Neh 5:1–13)—his means of production—and, finally, to selling himself. Thus, he is compelled to enter the service of the state or some arrangement of feudal sharecropping for the landowning elite.26

Relative to manufacturers, retailers have huge fixed costs and miniscule margins: this makes their profits more susceptible to small changes in volume and pricing, both favourably and unfavourably, than is the case with manufacturers.

Incidentally, there's a little historical footnote here, if you're interested. The oil company that was authorized by the Treasury Department under Bush and Clinton to ship oil to the Haitian coup leaders happened to be Texaco. And people of about my age who were attuned to these sorts of things might remember back to the 1930s, when the Roosevelt administration was trying to undermine the Spanish Republic at the time of the Spanish Revolution in 1936 and '37―you'll remember that Texaco also played a role. See, the Western powers were strongly opposed to the Spanish Republican forces at that point during the Spanish Civil War―because the Republican side was aligned with a popular revolution, the anarcho-syndicalist revolution that was breaking out in Spain, and there was a danger that that revolution might take root and spread to other countries. After the anarcho-syndicalist organizations were put down by force, the Western powers didn't care so much anymore [anarcho-syndicalism is a sort of non-Leninist or libertarian socialism]. But while the revolution was still going on in Spain and the Republican forces were at war with General Franco and his Fascist army―who were being actively supported by Hitler and Mussolini, remember―the Western countries and Stalinist Russia all wanted to see the Republican forces just gotten rid of. And one of the ways in which the Roosevelt administration helped to see that they were gotten rid of was through what was called the "Neutrality Act"―you know, we're going to be neutral, we're not going to send any support to either the Republican side or the Fascist side, we're just going to let them fight their own war. Except the "Neutrality Act" was only 50 percent applied in this case. You see, the Fascists were getting all the guns they needed from Germany, but they didn't have enough oil. So therefore the Texaco Oil Company―which happened to be run by an outright Nazi at the time [Captain Thorkild Rieber], something that wasn't so unusual in those days, actually―simply terminated its existing oil contracts with the Spanish Republic and redirected its tankers in mid-ocean to start sending the Fascists the oil they needed, in July 1936. It was all totally illegal, of course, but the Roosevelt administration never pushed the issue. And again, the entire American press at the time was never able to discover it―except the small left-wing press: somehow they were able to find out about it. So if you read the small left-wing press in the United States back in 1937, they were reporting this all the time, but the big American newspapers just have never had the resources to find out about things like this, so they never said a word. I mean, years later people writing diplomatic history sort of mention these facts in the margins―but at the time there was nothing in the mainstream.

Brailsford, Duflo and Vowles see weaknesses with a different set of eyes. Every error, every flaw, every failure, however small, is a marginal gain in disguise. This information is regarded not as a threat but as an opportunity. They are, in a sense, like aviation safety experts, who regard every near-miss event as a precious chance to avert an accident before it happens.

Some areas of opportunity: •   First, stop saying, “Well, this is just the way it is in our industry.” •   Have your available cash reported DAILY, with a short explanation of why it changed in the last 24 hours, and chart it against accounts receivable (AR) and accounts payable (AP) weekly. You’ll learn so much more about your business when you see how the cash is flowing on a daily basis. •   If you want to be paid sooner, ask. Small firms are finding that large companies (and governments!!) will pay considerably faster or even prepay if they simply ask, ask, ask, ask, and ask some more. •   Give value back to customers who pay on time or in advance. •   Get your invoices out more quickly. Hire one more person in accounting to do nothing but make sure invoicing is timely and follow up on payments. •   Send friendly reminders five days before the deadline that payments are due. Many customers are disorganized and will appreciate the reminders, resulting in faster payment. •   If invoices are recurring, obtain recurring credit card authorization from your customers to automate on-time payments. •   Understand why your clients are paying late. They might be unhappy with your product or service. Or perhaps an invoice has recurring mistakes, or it is not structured to flow through the customer’s automated invoicing system. •   Understand each customer’s payment cycles, and time your billings to coincide. •   Pay many of your own expenses with a credit card so you can play the float. Get your own customers to pay by credit card, so they can pay you quickly even if their cash flow is slow. •   Help your customers improve their cash flow so they can pay you on time. Offer them leasing options, for instance. •   Shorten cycles for delivery of your product or service. All of you have some kind of “work in progress.” The faster you complete projects, the faster you get paid. •   Offer a product or service so valuable that you have some leverage with your customers to get them to pay sooner. • Remember, improving margins and profit improves cash.

The concept of selling solutions isn’t wrong. It’s based on a valid recognition of the enormous unmet needs most customers have. But very few companies have figured out how to implement the concept profitably. Most failed attempts to deliver solutions have suffered from one of two common flaws. First, many are uncompelling or undifferentiated in the customer’s eyes. Sometimes the word solution is simply code for a consultative selling process or an attempt to pitch some kind of service agreement along with the product. Sometimes the solution is more significant, but undifferentiated. Take outsourcing as an example. Many companies have moved to take over and run some customer function, such as the mail room or call center, and then struggled to make money. The reason: In most cases, this is simply a cost-of-capital or -labor play, based on the notion that the contractor can run the operation more cheaply than the client firm. The function’s role in enhancing the customer’s business scarcely changes. Not surprisingly, this purely cost-based value proposition leads to rapid downward pricing pressure and service commoditization. The other major problem with many attempts to create solutions is their complexity. Once a company has developed a compelling solutions offering, reaching and serving the customer often requires the creation of a highly skilled delivery force that is hard to scale up. The result is a small, marginally profitable operation that clings to relevance on the periphery of the business.

The tanks had fired high-impulse thermobaric shells. Two blips flashed across nine hundred meters in the blink of an eye. The shells contained a slurry of propylene oxide mixed with a finely powdered explosive. As simple microchips in the warheads registered that they had reached the target, they cracked open and dispersed their contents over the heads of the enemy infantrymen. The soldiers had a split second to see the bright orange cloud, but no time to escape before small incendiary fuses sparked a titanic blast. At the epicenter, temperatures soared to 3,000 degrees Centigrade and overpressure reached 430 psi. The men, the plant life—in fact, every living thing and most of the inanimate objects within the blast area—ceased to exist. Even the air was incinerated, creating a vacuum that pulled in more burning fuel and loose objects from a wide margin around the point of impact. Anyone who might have survived—even momentarily, by dint of having been entirely submerged—would have encountered the true meaning of hell, having been simultaneously flash-boiled, asphyxiated, and cooked from within as the blazing fuel–air mix penetrated all nonairtight objects.

In a beautiful North Germany, a sweet little girl by the name of Marianne used to lie on her back at the margins of the lovely small lake by her home and look for the occasional airplane flying high up in the sky

For the sonically challenged, the world would be much better indeed if architects and builders cared about noise pollution as much as profit margins.

[T]he mainstream media is not interested in creating understanding or complicating our understanding about legitimate problems like white supremacy or racism, wars and violence, gender and sexuality, refugees, and so on. Rather, the mainstream media is more interested in maintaining the level of misunderstanding that ensures that all of us, including white people, don’t ask the right questions that will lead us to discover a very simple, yet troubling fact which is this: our real enemy is not the poor marginalized white people, including many who were misled into supporting Trump. Our enemy is not the immigrants, the Blacks, the LGBTQ2+ communities, the Muslims, and so on. The most dangerous enemy is the very small percentage of the extremely rich and powerful individuals that are using every social and psychological tool at their disposal to make everyone think that everyone else is their enemy. The main purpose of the ruling class, then, is to govern all these different bodies through various narratives that make each group an enemy of one or more groups in the same society. This is precisely what it means to ruin the fabric of society to maintain full control over it. [From “The Trump Age: Critical Questions” published on CounterPunch on June 23, 2023]

According to Kuhn, there are a small number of revolutionary scientists. These often lonely individuals or groups are engaged in creating paradigm shifts or in the creation of new scientific disciplines. They are the solitary people on the road less traveled who often have to endure the hostility or marginalization by colleagues. But, according to Kuhn, the scientists engaged in revolutionary science are the ones who make a difference. They make possible the giant leaps forward. They are the visionaries.

The obstacles society puts in his path decrease only marginally, and that in no small part due to his own efforts. But after the transition point of Memory, Miles begins to nurture his mental and emotional health, to harness his manias to a productivity that is not self-consuming, and to find tools to light the way out of depressions. This development is highlighted in the later novel A Civil Campaign: Miles does not cease making bad decisions, but he has learned how to prevent some and identify others much more quickly and has developed tools for recovering from mistakes. For me, this is a healthy vision of life with a disability. It is not a slow freeze or a self-immolation, but a balance of self and selves. I’ve often struggled with seeing myself as a fractured broken assemblage, but I have been slowly discovering that the secret is not to snuff out these selves. There is no me that is free of myself. The challenge is to find that central self and nurture it; to use its strengths to temper other states and selves. Making decisions is still hard, but Miles finds, if not a map, then at least a light in the darkness.

Of course, attention has its own margins. As I noted earlier, there is a significant portion of people for whom the project of day-to-day survival leaves no attention for anything else; that’s part of the vicious cycle too. This is why it’s even more important for anyone who does have a margin—even the tiniest one—to put it to use in opening up margins further down the line. Tiny spaces can open up small spaces, small spaces can open bigger spaces. If you can afford to pay a different kind of attention, you should.

Why is it that the big, established companies that have so much capital find these initiatives to be so costly? And why do the small entrants with much less capital find them to be straightforward? The answer is in the theory of marginal versus full costs.

Only add products or services to the company’s offering that generate at least 30 percent gross margin based on the price and the cost of making or delivering that product (COGS).

Every product offered should improve gross margin, not degrade it. You can’t make it up in volume. Please don’t try.