Simplify Business Quotes

It's a no-win argument - that business of what we're born with and what our environment does to us. And it's a boring argument, because it simplifies the mysteries that attend both our birth and our growth.

When in doubt, simplify.

Professionals never guess—they make it their business to know their business.

being mostly correct and decisive typically yields better results than taking the time to figure out what is perfectly correct.

Some connections are too uncanny to try and simplify. Unfinished business, A soul pull that continues to exist. I try to escape his magic, but he’s my favourite what if.

One way businesses become more efficient is when technology allows employees to simplify tasks.

Ideas in themselves are not enough. That idea for getting more business, for simplifying work procedures, is of value only when it is acted upon.

I asked myself, “Who would I be if I weren’t busy? What would be left of my life and me after I removed excess stuff from my home and allowed my day to have unscheduled open spaces?

It’s a no-win argument—that business of what we’re born with and what our environment does to us. And it’s a boring argument, because it simplifies the mysteries that attend both our birth and our growth.

When excitement and passion are evident, people want to be around you—including prospects. Prospects will want to do business with you because your joy is contagious.

Almost anyone can think up an idea. The thing that counts is developing it into a practical product. 4 Henry Ford

When work isn’t done properly, it ruins all the energy and effort put into it. Improper work doesn’t bring any outcomes. If any, mostly the bad ones.

It was as if he'd suddenly become intimately aware of the fragility of life and how precious time really was. As a result, he made a conscious effort to simplify his life, with the goal of eliminating unnecessary stress. No longer interested in society's definition of success, he began purging his life of material things. Life, he decided, was for living, not for having, and he wanted to experience every moment that he could. At the deepest level, he'd come to understand that life could end at any moment, and it was better to be be happy than busy.

no forces interfere with the process of entry by competitors, profitability will be driven to levels at which efficient firms earn no more than a “normal” return on their invested capital. It is barriers to entry, not differentiation by itself, that creates strategic opportunities.

You can bring tremendous value to your business, your customers, and yourself by becoming proficient at bringing in new business.

If you are the stronger player, simplify the interaction to emphasize your skill. If you are the underdog, complicate the game to introduce more luck into the outcome.

When competing one-on-one, follow two simple rules: If you are the favorite, simplify the game. If you are the underdog, make it more complicated.

This brief conversation reminded me of my old life: driving everywhere, going to a job I hated, and not spending enough time outside. I was so “busy” then,

All models are wrong, but some are useful.” In other words, models intentionally simplify our complex world.

Operational effectiveness can be the single most important factor in the success, or indeed in the survival, of any business.

Emotional quotient (EQ) is a measure of your emotional and social intelligence. It involves your ability to manage yourself, your emotions, your relationships, and people’s perceptions of you.

I have anecdotal evidence in my business that MBAs tend to blow up in financial markets, as they are trained to simplify matters a couple of steps beyond their requirement. (I beg the MBA reader not to take offense; I am myself the unhappy holder of the degree.)

The pull of fascist politics is powerful. It simplifies human existence, gives us an object, a “them” whose supposed laziness highlights our own virtue and discipline, encourages us to identify with a forceful leader who helps us make sense of the world, whose bluntness regarding the “undeserving” people in the world is refreshing. If democracy looks like a successful business, if the CEO is tough-talking and cares little for democratic institutions, even denigrates them, so much the better. Fascist politics preys on the human frailty that makes our own suffering seem bearable if we know that those we look down upon are being made to suffer more. Navigating the tensions created by living in a state with a democratic sphere of governance, a nondemocratic hierarchical economic sphere, and a rich, complex civil society replete with organizations, associations, and community groups adhering to multiple visions of a good life can be frustrating. Democratic citizenship requires a degree of empathy, insight, and kindness that demands a great deal of all of us. There are easier ways to live.

A common simplifying approach to quantifying a risk is simply to multiply the likelihood of some loss by the amount of the loss. This is simple but can be misleading. This assumes the decision maker is “risk neutral.” That is, if I offered you a 10% chance to win $100,000, you would actually be willing to pay as much as $10,000 for it. And you would consider it equivalent to a 50% chance of winning $20,000 or an 80% chance of winning $12,500. But the fact is that most people are not really risk neutral.

We also know how dangerous it is to simplify society by the use of examples in nature. However, many Americans still value the honey bee as a symbol of thrift and industry. This value seems to be one of the lingering philosophies from seventeenth-century England, in which the royal authorities and clergy dictated that the lower classes and unemployed should be “busy as bees” so they would not rebel. When the English began to label their own members of society as “drones,” they privileged a new set of values based on work, thrift, and efficiency. The American Dream still seems to be based on these very values. And if somehow people do not attain the American Dream, we tend to think that they have not worked hard enough or did not save their money—in short, they are too much like drones. It could be argued that many American social policies—so conscious of work, labor, and time—are still based on the beehive model first adopted during the seventeenth century in England. For all its rhetoric of new opportunities, America still sees poverty as a sin, as if somehow the poor aren’t thrifty or busy as bees.

They asked forty-two experienced investors in the firm to estimate the fair value of a stock (the price at which the investors would be indifferent to buying or selling). The investors based their analysis on a one-page description of the business; the data included simplified profit and loss, balance sheet, and cash flow statements for the past three years and projections for the next two. Median noise, measured in the same way as in the insurance company, was 41%. Such large differences among investors in the same firm, using the same valuation methods, cannot be good news.

Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb-nail. In the midst of this chopping sea of civilized life, such are the clouds and storms and quicksands and thousand-and-one items to be allowed for, that a man has to live, if he would not founder and go to the bottom and not make his port at all, by dead reckoning, and he must be a great calculator indeed who succeeds. Simplify, simplify. Instead of three meals a day, if it be necessary eat but one; instead of a hundred dishes, five; and reduce other things in proportion. Our life is like a German Confederacy, made up of petty states, with its boundary forever fluctuating, so that even a German cannot tell you how it is bounded at any moment. The nation itself, with all its so-called internal improvements, which, by the way are all external and superficial, is just such an unwieldy and overgrown establishment, cluttered with furniture and tripped up by its own traps, ruined by luxury and heedless expense, by want of calculation and a worthy aim, as the million households in the land; and the only cure for it, as for them, is in a rigid economy, a stern and more than Spartan simplicity of life and elevation of purpose. It lives too fast. Men think that it is essential that the Nation have commerce, and export ice, and talk through a telegraph, and ride thirty miles an hour, without a doubt, whether they do or not; but whether we should live like baboons or like men, is a little uncertain. If we do not get out sleepers, and forge rails, and devote days and nights to the work, but go to tinkering upon our lives to improve them, who will build railroads? And if railroads are not built, how shall we get to heaven in season? But if we stay at home and mind our business, who will want railroads? We do not ride on the railroad; it rides upon us.

she enjoyed her continued glimpses into the inner workings of world affairs. She often would sit back in the middle of some long meeting and wonder how it was that these men and women had risen to the top of the global elite. They weren't marked by exceptional genius. The did not have extraordinarily deep knowledge or creative opinions. If there was one trait the best of them possessed, it was a talent for simplification. They had the ability to take a complex situation and capture the heart of the matter in simple terms. A second after they located the core fact of any problem, their observation seemed blindingly obvious, but somehow nobody had simplified the issue in quite those terms beforehand. They took reality and made it manageable for busy people. p338

If we start to think about trust as a public good (like clean air and water), we see that we can all benefit from higher levels of trust in terms of communicating with others, making financial transitions smoother, simplifying contracts, and many other business and social activities. Without constant suspicion, we can get more out of our exchanges with others while spending less time making sure that others will fulfill their promises to us. Yet as the tragedy of commons exemplifies, in the short term it is beneficial for each individual to violate and take advantage of the established trust. I suspect that most people and companies miss or ignore the fact that trust is an important public resource and that losing it can have long-term negative consequences for everyone involved. It doesn't take much to violate trust. Just a few bad players in the market can spoil it for everyone else.

Her disillusionment with the business had intensified as the need to simplify her stories increased. Her original treatments for Blondie of the Follies and The Prizefighter and the Lady had much more complexity and many more characters than ever made it to the screen, and adapting The Good Earth had served as a nagging reminder of the inherent restraints of film. Frances found herself inspired by memories of Jack London, sitting on the veranda with her father as they extolled the virtues of drinking their liquor “neat,” and remembered his telling her that he went traveling to experience adventure, but “then come back to an unrelated environment and write. I seek one of nature’s hideouts, like this isolated Valley, then I see more clearly the scenes that are the most vivid in my memory.” So she arrived in Napa with the idea of writing the novel she started in her hospital bed with the backdrop of “the chaos, confusion, excitement and daily tidal changes” of the studios, but as she sat on the veranda at Aetna Springs, she knew she was still too close to her mixed feelings about the film business.48 As she walked the trails and passed the schoolhouse that had served the community for sixty years, she talked to the people who had lived there in seclusion for several generations and found their stories “similar to case histories recorded by Freud or Jung.” She concentrated on the women she saw carrying the burden in this community and all others and gave them a depth of emotion and detail. Her series of short stories was published under the title Valley People and critics praised it as a “heartbreak book” that would “never do for screen material.” It won the public plaudits of Dorothy Parker, Rupert Hughes, Joseph Hergesheimer, and other popular writers and Frances proudly viewed Valley People as “an honest book with no punches pulled” and “a tribute to my suffering sex.

You all should feel excited. You have made history, although, unfortunately, not for a good reason, because the government has put policies in place that have so hammered small businesses that they have created a job market that makes life incredibly difficult for young people.   The recession of the early 1980s was comparable but was followed by a rapid recovery.   Well, gosh, what happened in the early 1980s? President Ronald Reagan was elected. He implemented policies the exact opposite of this administration's policies. Instead of jacking up taxes by $1.7 trillion, as this Congress and this President has done, President Reagan slashed taxes and simplified the Tax Code. Instead of exploding government spending and the debt, President Reagan restrained the growth of government spending. And instead of unleashing regulators like locusts that destroy small businesses, President Reagan restrained regulation and the result was incredible growth.   For

Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb-nail. In the midst of this chopping sea of civilized life, such are the clouds and storms and quicksands and thousand-and-one items to be allowed for, that a man has to live, if he would not founder and go to the bottom and not make his port at all, by dead reckoning, and he must be a great calculator indeed who succeeds. Simplify, simplify. Instead of three meals a day, if it be necessary eat but one; instead of a hundred dishes, five; and reduce other things in proportion. Our life is like a German Confederacy, made up of petty states, with its boundary forever fluctuating, so that even a German cannot tell you how it is bounded at any moment. The nation itself, with all its so-called internal improvements, which, by the way are all external and superficial, is just such an unwieldy and overgrown establishment, cluttered with furniture and tripped up by its own traps, ruined by luxury and heedless expense, by want of calculation and a worthy aim, as the million households in the land; and the only cure for it, as for them, is in a rigid economy, a stern and more than Spartan simplicity of life and elevation of purpose. It lives too fast. Men think that it is essential that the Nation have commerce, and export ice, and talk through a telegraph, and ride thirty miles an hour, without a doubt, whether they do or not; but whether we should live like baboons or like men, is a little uncertain. If we do not get out sleepers, and forge rails, and devote days and nights to the work, but go to tinkering upon our lives to improve them, who will build railroads? And if railroads are not built, how shall we get to heaven in season? But if we stay at home and mind our business, who will want railroads? We do not ride on the railroad; it rides upon us. Did you ever think what those sleepers are that underlie the railroad? Each one is a man, an Irishman, or a Yankee man.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

Okay,let's do it," Robbie said, slapping his hands together as he stood. He stepped towards me with his arms outstreched and I tripped back. " What? No" " What? Yes," he said. He hit the rewind button and the tape zipped backward. He paused it right as the dance began. " You don't really expect me to ask Tama to dance with me without any practice. Even I'm not that stupid." I was suddenly very aware of my heartbeat. " There's no way I'm dancing with you." " You really know how to stroke a guy's ego," Robbie joked. "Come on. I'm not that repulsive." "You're not repulsive at all, it's just-" " Well, that's good to hear," Robbie said with a teasing smile. He was enjoying this. "it's just that I don't dance," I admitted. Never had. Not once. Not with a guy. I was a dance free-zone. " Well, neither do II mean, except on stage. But i've never danced like this, so we're even" he said. He hit "play". The music started and Robbie pulled me toward him by my wrist. he grabbed my hand, which was sweating, and held it, then put his other hand on my waist. My boobs pressed sgsinst his chest and I flinched, but Robbie didn't seem to notice. He was too busy consulting the TV screen. " Here goes nothing," he said. "Okay, it's a waltz, so one, two, three,,, one, two, three. Looks like a big step on one and two little steps on two and three. Got it?" "Sure." I so didn't have it. " Okay, go." He started to step in a circle, pulling me with him.I staggered along, mortified. " One, two, three. One two, three," he counted under his breath. My foot caught on his ankle. " Oops! Sorry." I was sweating like mad now, wishing I'd taken off my sweater, at least. " I got ya," he said, his grip tightiening on my hand. " K eep going." " One, two, three," I counted, staring down at our feet. He slammed one of his hip into one of the set chairs. " Ow. Dammit!" " Are you okay?"I asked."Yeah. Keep going," he said through his teeth. " One, two, three," I counted. I glanced up at the Tv screen, and the second I took my eyes off our feet, they got hopelessly tangled. I felt that instant swoop of gravity and shouted as we went down. The floor was not soft. " Oof?" " Ow. Okay, ow," Robbie said, grabbing his elbow. " That was not a good bone to fall on." He shook his arm out and I brought my knees up under my chin. " Maybe this wasn't the best idea." "No! No. We cannot give up that easily," Robbie said, standing. He took my hands and hoisted my up. " Maybe we just need to simplify it a little. " Actually i think its the twirl and the dip at the end that are really important," I theorized. It seemed like the most romantic part to me. " Okay, good." Robbie was phsyched by this development. "So maybe instead of going in circles, we just step side to side and do the twirl thing a couple of times. " Sounds like a plan," I said. " Let's do it." Robbie rewound the tape and we started from the beginning of the music. He took my hand again and held it up, then placed his other hand on my waist. This time we simply swayed back and forth. I was just getting used to the motion, when I realized that Robbie was staring at me.Big time." What?" i said, my skin prickling. " Trying to make eye contact," he said. " I hear eye contact while dancing is key." " Where would you hear something like that?" I said. " My grandmother. She's a wise woman," he said. His grandmother. How cute was that? His eyes were completely focused on my face. I tried to stare back into them, but I keep cracking up laughing. And he thought I'd make a good actress. " Wow. You suck at eye contact," he said. "Come on. Give me something to work here." I took a deep breath and steeled myself. It's just Robbie Delano, KJ. You can do this. And so I did. I looked right back into his eyes. And we continued to sway at to the music. His hand around mine. His hand on my waist. Our chests pressed together. I stared into his eyes, and soon i found that laughing was the last thing on my mind. " How's this working for you?

many in sales fail because they fall flat on their face when attempting to conduct the initial face-to-face meeting.

Sales calls are ineffective because the salesperson often forgets the purpose of the meeting; namely, that we are there to find pain, potential problems we can solve, and opportunities we can help capture. Many salespeople regularly confuse “presenting” with “selling.

don’t ask enough good questions.

Even when they do attempt to probe, salespeople tend not to listen to the answers! Time and time again I’ve seen buyers attempt to guide or provide clues to the salesperson. Usually too busy presenting to notice, the salesperson runs right by these clues. I’ve even seen buyers attempt to stop and redirect the salesperson toward a more relevant topic, only to have the salesperson interrupt or talk over the prospect. Really.

They Love to Babysit Their Existing Accounts

It’s New Sales where most people need the help, not managing existing relationships.

The client trusts you. I appreciate the value in maintaining a high level of customer satisfaction. But it’s my job to point out the opportunity cost of a salesperson spending 95 percent of the time babysitting existing customers. That sounds a lot more like a customer service role than a sales role.

They Are Busy Being Good Corporate Citizens

I can confidently write that it’s rarely the person voted “most pleasant, selfless member of the team” who thrives at acquiring new business.

the nicest person frequently underperforms.

People who have a difficult time saying “no” or delegating work to others tend to push new business development efforts to the bottom of their list.

Top-performing salespeople tend to be productively selfish with their time. They have no trouble abruptly ending a conversation with a time-wasting associate. When the top sales hunter finds the copy machine jammed, he doesn’t open the cabinet and start reading the maze of directions. He kicks the copier door and yells for someone to get the damn thing unjammed because he has a major proposal to get out today.

They Don’t Own Their Sales Process

Salespeople who don’t have a clear mental picture of the “path to a sale” or can’t articulate their sales process usually struggle to acquire new pieces of business.

When I hear salespeople talk about a “presentation,” I’ve learned to ask a series of questions: What type of discovery work have we done? To whom are we presenting, and what do we know about them? Why are we being asked to present? Disappointingly, the response I regularly get is that the prospect has asked the sales group to present a capabilities overview and we agreed to do it. We haven’t done any sales work up to this point and cannot answer the questions I asked. But for some reason, salespeople are excited to go in and get naked without knowing any of the rules. That’s an example of defaulting to the buyer’s process.

I contend that proposing too early in the sales process (aka Premature Proposal Syndrome) produces a less-than-ideal proposal and puts the seller at a disadvantage. Some of the possible dangers of prematurely delivering a proposal include not having identified the buyer’s criteria for making a decision, all the key players involved in the decision, and the true underlying issues driving the request for a proposal.

They Don’t Use and Protect Their Calendar

It’s the rare salesperson that has a written business plan, and even rarer to find one whose business plan is dictating what goes on his calendar.

We simplify, not just to be less busy, even though we may be right to pursue that. Rather, wesimplify to remove distractions from our pursuit of Christ. We prune activities from our lives, not only to get organized, but also that our devotion to Christ and service for His kingdom will be more fruitful. We simplify, not merely to save time, but to eliminate hindrances to the time we devote to knowing Christ. All the reasons we simplify should eventually lead us to Jesus Christ.' DONALD S. WHITNEY

Stop talking about yourself and your company and begin leading with the issues, pains, problems, opportunities, and results that are important to your prospect.

Only salespeople that dedicate blocks of time on their calendar for prospecting activity consistently succeed at acquiring new business.

decide which target prospects to pursue and build a book of business from scratch.

Lazy, complacent, excuse-making salespeople with a victim mentality lose. Period.

Sales is simple. Those who attempt to make it sound complicated are either confused themselves or trying to confuse others by creating a smokescreen to hide their lame effort and poor results.

We’ll identify and select strategic target accounts that give us the best chance of winning. Then we’ll invest heavily in building the arsenal of sales weapons needed to successfully carry out the attack against our chosen targets. The three weapons most worthy of attention—the sales story, proactive telephone call, and the face-to-face sales call—are

I regularly see good people who excel at many aspects of selling (relationship management, customer service, problem solving, or client retention) dramatically underperform when it comes to acquiring net new business.

Whether we are rookies or grizzled veterans, let’s put down our guards, check our pride at the door, and try not to be defensive. Transparency and honesty are healthy first steps on the path to performance improvement.

They Haven’t Had To or Don’t Know How

Many people in sales have never been forced to find new business. Taking care of existing customers has consistently been a reliable way to grow revenue. In good times, there was plenty of demand, and as long as we met the needs of existing customers and maintained a solid relationship we picked up business and everyone was happy.

No one is modeling what a proper new business sales effort looks like or investing the time to show these newbies the ropes.

They’re Always Waiting (on the Company)

Salespeople fail to develop new business because they are too patient and too slow to get into action. In company after company, I see salespeople waiting—waiting on the company. I hear excuses about waiting to call prospects until the new marketing materials are ready. Waiting for the new website to launch. Even waiting for warm leads. Please.

Top performers in sales don’t wait for anything or anyone. Clear marching orders, new sales materials, training? Leads, what’s a lead? Nope, can’t wait for any of those. The clock is a tickin’ and time is a wastin’. Top performers act. In fact, they proactively attack target accounts even if it means getting into trouble because they’re so far out in front of the support curve. Waiting is a key ingredient in the recipe for new business failure.

They Are “Prisoners of Hope

Tom Reilly, a fantastic sales trainer and author of the helpful book Value-Added Selling.

Prisoners of hope describes salespeople who have, for the most part, stopped working the sales process and ceased pursuing new opportunities because they are so hopeful the precious few deals in their pipeline are going to close. They spend (waste) most of their time talking about, worrying about, wondering about, that good-size contract that was predicted to close last month but didn’t. Instead of doing the wise and responsible thing—spreading their effort across target accounts and opportunities in various stages of the sales cycle—they lock up, becoming prisoners to deals in the pipeline that are now getting stale and starting to grow mold.

When prisoners of hope are confronted about their lack of activity and overly optimistic projections, they usually respond in a nonchalant manner. I’ve even heard people say with a straight face, “I’m not worried. I’ll get a bluebird. A deal will fly in; I’ll get lucky and make my numbers. It always works out for me.” Friends, a few moldy deals, passivity, and luck are not a winning formula for developing new business.

They Can’t “Tell the Story

Is there a greater sin in sales than boring your audience? We’ve all had the experience of being “presented to” by a salesperson who bored us to tears. So often what comes out of a salesperson’s mouth is self-focused. It’s all about the salesperson and his great company or offering. Frankly, I’m continually disappointed by salespeople’s lack of passion and power when they speak. Let’s be honest. If you’re not excited about what you are selling, how in the world will you get a prospect interested?

Salespeople fail to attract new customers because beyond being self-focused, they’re long-winded and their message is often confusing. Many salespeople don’t invest the energy to sharpen their story, but instead serve up a pitch that neither differentiates from the competition nor compels the buyer to act.

They Have Awful Target Account Selection and a Lack of Focus

Many salespeople fail to develop new business because they’re wandering aimlessly. Too often, they’re not locked in on a strategically selected, focused list of target customers or prospects.

Even the best talent will have a hard time succeeding if their efforts are directed in the wrong direction.

Salespeople are famous for lack of discipline and losing focus. They attempt to call on an account (once), but don’t get anywhere. Instead of sharpening their weapons and continuing to attack the same strategically selected targets, they turn and pursue a new set of prospects. This constant change of direction becomes their death knell because they never gain traction against the defined target set.

new business success usually results from a combination of perseverance, creativity, and resilience while staying laser-focused on a well-chosen, finite list of target prospects.

Salespeople who are not proactively working a finite list of target accounts often find themselves in situations where they are late or last to an opportunity.

When we’re late to the party, we’re stuck reacting to, rather than leading, our prospects. Their initial opinions may be already formed. They’ve probably begun to define their evaluation process. Instead of being perceived as a value creator or problem solver, we’re now selling uphill, and already being viewed only as a potential supplier or vendor (I hate that word).

the true worst-case is when we’re stuck responding to a request for proposal (RFP) that our competitor helped the prospect write!

we are in a much better position when it was our own proactive sales work that created the opportunity for us to submit a proposal.

We must take back control of our calendars, stop allowing others to put work on our desks, and selfishly guard our selling time.

connect with these customers and prospective customers to determine if our solutions will meet their needs.

used an industry directory to identify additional prospects

It was 1993. I had a midsize company car, a legal pad, some manila folders, and a calling card for pay phones. No Internet, no Google, no LinkedIn, no CRM, no e-mail, no mobile phone, and no fear.

Undeterred, I set out to conquer the world.

big chunks of their sales careers to date have been during long seasons of economic prosperity.

experience shows that the most successful new business salespeople tend to be the most active salespeople.

There are too many salespeople who are more proficient at entering tasks into Salesforce.com than they are at executing the basics, like telephoning a prospect to secure a meeting. Unfortunately, much of the blame rests with sales managers who are more concerned that their people keep the CRM system updated than they are with whether they can effectively sell.

people buy from people they like and trust. Part of our job is to ensure we are likable and trustworthy.

How did you think you handled yourself? What would you do differently next time? Did you catch their reaction and the painful flinch when you asked that third probing question about the consequences of not making a change? That was brilliant, by the way. I love how you kept digging even though you had opened the wound and knew we had the perfect solution for their issue. Why do you think I jumped in at point X, and what was I trying to accomplish when I said Y and Z? Now tell me your plan for following up, and what kind of help do you need with the proposal.

They Have a Negative Attitude and Pessimistic Outlook

Corruption would not be a problem as in other Third World countries. Lee would attack it by simplifying procedures, establishing clear and precise guidelines in business, and making living beyond one’s means corroborative evidence in court for taking bribes.

Salespeople do not operate in a vacuum; there are often cultural and environmental issues beyond their control that severely hamper the opportunity to acquire new pieces of business.

Most people employed in sales positions today have never truly had to “hunt” for new accounts or new business.

Tell me about your last conversation with the account,” my manager would say. Then he would run through the drill: “Who are we meeting with? Describe each person’s behavioral style. What is important to each person attending this sales call? Why do they think we are here today? What is going on in their business that I need to know about? What is your main objective today? What is a ‘win’ for us walking out of here? Tell me your plan for the call. How are you going to handle introducing our new offering? What role would you like me to play? Where are we vulnerable? What is our Achilles’ heel? Which competitors are involved here? Who is more entrenched? How do you like my tie? I wore it just to help you close this sale today. Don’t forget your breath mints. May the force be with you.

presenting is not the same thing as selling.

The best intentions, target account lists, and powerful sales weapons are useless if we never launch the attack.