Shoe Dog Phil Knight Quotes

The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.

The single easiest way to find out how you feel about someone. Say goodbye.

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

Life is growth. You grow or you die.

When you see only problems, you’re not seeing clearly.

I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

You are remembered, he said, prophetically, for the rules you break. I

Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.

Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart. In

How can I leave my mark on the world, I thought, unless I get out there first and see it?

Like it or not, life is a game.

Beating the competition is relatively easy. Beating yourself is a never-ending commitment.

I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.

It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

In the beginner’s mind there are many possibilities, but in the expert’s mind there are few. —Shunryu

But that’s the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.

I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.

The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past.

Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.

History is one long processional of crazy ideas.

He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.

There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought. Signs

If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt. I’d

Don’t go to sleep one night, wrote Rūmī, the thirteenth-century Persian poet. What you most want will come to you then. Warmed

I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.

the best way to reinforce your knowledge of a subject is to share it,

You measure yourself by the people who measure themselves by you.” I

Starting my own business was the only thing that made life’s other risks—marriage, Vegas, alligator wrestling—seem like sure things. But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put

I thought back on my running career at Oregon. I’d competed with, and against, men far better, faster, more physically gifted. Many were future Olympians. And yet I’d trained myself to forget this unhappy fact. People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You

I wanted what everyone wants. To be me, full-time.

People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition.

Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets gets left on the sidelines, and I didn't want that.

He was easy to talk to, and easy not to talk to—equally important qualities in a friend.

What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.

No matter the sport-no matter the human endeavor, really-total effort will win people's hearts

Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible. Sometimes

Why is it always so hard to get started?

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.

just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

All is vanity, says the Bible. All is now, says Zen, All is dust, says the desert.

We must all be professors of the jungle.

I thought of that phrase, “It’s just business.” It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn't mean stopping. Don't ever stop.

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me. THERE

No brilliant idea was ever born in a conference room,” he assured the Dane. “But a lot of silly ideas have died there,” said Stahr. —F. Scott Fitzgerald, The Last Tycoon

confidence was cash. You had to have some to get some. And people were loath to give it to you.

Though I’ve been known to call business war without bullets, it’s actually a wonderful bulwark against war. Trade is the path of coexistence, cooperation. Peace feeds on prosperity.

I told her that I flat-out didn’t want to work for someone else. I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.

Whatever comes, just don’t stop. That’s

If my life was to be all work no play, I wanted my work to be play.

Somebody may beat me—but they’re going to have to bleed to do it.

maybe the cure for any burnout is to work harder.

There’s a kind of exuberant clarity in that pulsing half second before winning and losing are decided. I wanted that, whatever that was, to be my life, my daily life. At

So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop. That’s

But my hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wasn't much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

I read in my guidebook that Michelangelo was miserable while painting his masterpiece. His back and neck ached. Paint fell constantly into his hair and eyes. He couldn’t wait to be finished, he told friends. If even Michelangelo didn’t like his work, I thought, what hope is there for the rest of us?

Fear of failure, I thought, will never be our downfall as a company.

Fight not to win, but to avoid losing. A surefire losing strategy.

I tell the man Blue Ribbon is sinking like the Titanic, and he responds by begging for a berth in first class.

one line in The Bucket List. “You measure yourself by the people who measure themselves by you.

The cowards never started and the weak died along the way—that leaves us.

You are remembered, he said, prophetically, for the rules you break.

You measure yourself by the people who measure themselves by you.

Before running a big race, you always want to walk the track.

When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about. Walking

You cannot travel the path until you have become the path yourself,

It was my first real awareness that not everyone in this world will like us, or accept us, that we’re often cast aside at the very moment we most need to be included.

To study the self is to forget the self. Mi casa, su casa.

Business is no more about making money than the human body is about making blood. Yes you need to make the stuff, but only to serve your higher aims.

To study the self is to forget the self. Mi casa, su casa. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.

Don’t tell people how to do things, tell them what to do and let them surprise you with their results. Of

In the beginner’s mind there are many possibilities, but in the expert’s mind there are few. —Shunryu Suzuki, Zen Mind, Beginner’s Mind

I was fascinated by all the great generals, from Alexander the Great to George Patton. I hated war, but I loved the warrior spirit.

You are remembered for the rules you break.

The man who moves a mountain begins by carrying away small stones

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.

When it came rolling in, the money affected us all. Not much, and not for long, because none of us was ever driven by money. But that's the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.

I got into the habit every night of phoning my father from my recliner. He’d always be in his recliner, too, and together, recliner to recliner, we’d hash out the latest threat confronting Blue Ribbon.

I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. —Lewis Carroll, Through the Looking-Glass

Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.

Like books, sports give people a sense of having lived other lives, of taking part in other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.

Leaning back in my recliner each night, staring at the ceiling, I tried to settle myself. I told myself: Life is growth. You grow or you die.

Pre was most famous for saying, “Somebody may beat me—but they’re going to have to bleed to do it.

Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.

God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and downs, so some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on. It's all the same drive. The same dream. It would be nice to help them avoid the typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt. I'd like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull's-eye on their backs. The better they get, the bigger the bull's-eye. It's not one man's opinion; it's a law of nature.

One ounce sliced off a pair of shoes, he said, is equivalent to 55 pounds over one mile. He wasn’t kidding. His math was solid. You take the average man’s stride of six feet, spread it out over a mile (5,280 feet), you get 880 steps. Remove one ounce from each step—that’s 55 pounds on the button. Lightness, Bowerman believed, directly translated to less burden, which meant more energy, which meant more speed. And speed equaled winning. Bowerman didn’t like to lose. (I got it from him.) Thus lightness was his constant goal. Goal

For that matter, few ideas are as crazy as my favorite thing, running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line. Whatever pleasures or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it to yourself. Every

I don’t know how long after that day I discovered the Aristophanes play, set in the Temple of Nike, in which the warrior gives the king a gift—a pair of new shoes. I don’t know when I figured out that the play was called Knights.

I trusted them, wholly, and didn’t look over their shoulders, and that bred a powerful two-way loyalty. My management style wouldn’t have worked for people who wanted to be guided, every step, but this group found it liberating, empowering. I let them be, let them do, let them make their own mistakes, because that’s how I’d always liked people to treat me.

a full-throated, full-hearted thanks to my Penelope, who waited. And waited. She waited while I journeyed, and she waited while I got lost. She waited night after night while I made my maddeningly slow way home—usually late, the dinner cold—and she waited the last few years while I relived it all, aloud, and in my head, and on the page, even though there were parts she didn’t care to relive. From the start, going on half a century, she’s waited, and now at last I can hand her these hard-fought pages and say, about them, about Nike, about everything: “Penny, I couldn’t have done it without you.

Even after going public, there were so many problems. “We have so much opportunity, but we’re having a terrible time getting managers who can seize those opportunities. We try people from the outside, but they fail, because our culture is so different.” Mr. Hayami nodded. “See those bamboo trees up there?” he asked. “Yes.” “Next year . . . when you come . . . they will be one foot higher.” I stared. I understood.

People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You must forget that internal voice screaming, begging, “Not one more step!” And when it’s not possible to forget it, you must negotiate with it. I thought over all the races in which my mind wanted one thing, and my body wanted another, those laps in which I’d had to tell my body, “Yes, you raise some excellent points, but let’s keep going anyway . . .

Johnson phoned first thing this morning,” he said. “Apparently a new name came to him in a dream last night.” I rolled my eyes. “A dream?” “He’s serious,” Woodell said. “He’s always serious.” “He says he sat bolt upright in bed in the middle of the night and saw the name before him,” Woodell said. “What is it?” I asked, bracing myself. “Nike.” “Huh?” “Nike.” “Spell it.” “N-I-K-E,” Woodell said. I wrote it on a yellow legal pad. The Greek goddess of victory. The Acropolis.

Why you do such a thing?” Ito demanded. “Because I think Blue Ribbon could be great success,” Sumeragi said, “maybe $20 million account. I shake hands many times with Mr. Steve Prefontaine. I shake hands with Mr. Bill Bowerman. I go many times to Trail Blazer game with Mr. Phil Knight. I even pack orders at warehouse. Nike is my business child. Always it is nice to see one’s business child grow.” “So then,” Ito said, “you hide invoices because . . . you . . . like these men?” Deeply ashamed, Sumeragi bowed his head. “Hai,” he said. “Hai.

It seems wrong to call it "business". It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more. Each new day brought fifty new problems, fifty tough decisions that needed to be made, right now, and we were always acutely aware that one rash move, one wrong decision could be the end. The margin for error was forever getting narrower, while the stakes were forever creeping higher–and none of us wavered in the belief that "stakes" didn't mean "money". For some, I realize, business is the all-out pursuit of profits, period, full stop, but for use business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day of the human body isn't our mission as human beings. It's a basic process that enables our higher aims, and life always strives to transcend the basic processes of living–and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great business do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the life of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is–you're participating more fully in the whole grand human drama. More than simply alive, you're helping other to live more fully, and if that's business, all right, call me a businessman.

For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living—and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me. THERE