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Pierce was thinking about the New York fair around the same time that a modest display of Bell Labs innovations was being demonstrated at Seattle’s Century 21 Exposition, which was being marked by the construction of a huge “space needle” on the city’s fairgrounds. At the Seattle fair visitors could ride a monorail to a Bell exhibit intimating a future of startling convenience: phones with speedy touch-tone buttons (which would soon replace dials), direct long-distance calling (which would soon replace operators), and rapid electronic switching (which would soon be powered by transistors). A visitor could also try something called a portable “pager,” a big, blocky device that could alert doctors and other busy professionals when they received urgent calls.2 New York’s fair would dwarf Seattle’s. The crowds were expected to be immense—probably somewhere around 50 or 60 million people in total. Pierce and David’s 1961 memo recommended a number of exhibits: “personal hand-carried telephones,” “business letters in machine-readable form, transmitted by wire,” “information retrieval from a distant computer-automated library,” and “satellite and space communications.” By the time the fair opened in April 1964, though, the Bell System exhibits, housed in a huge white cantilevered building nicknamed the “floating wing,” described a more conservative future than the one Pierce and David had envisioned.
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Jon Gertner (The Idea Factory: Bell Labs and the Great Age of American Innovation)