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Simply go to Google and click on the Google image tab. Once there, choose various words at random. We might put in “squid” and then look at all the pictures the word squid generates. Print out one or two images generated by the word squid. Then pick another word at random such as “architect.” Pick two images under the architect category and print them out as well. After you go through a series of ten random words and have printed pictures, these are used as a Random Stimulation exercise. Here’s how it would work in a group setting. We would say to the group, “We are currently trying to figure out a way of increasing sales and revenue” (from the bowling ball company example). Now we ask the group to set that problem aside and look at a stack of random images. When looking at the images the group members are only to say what those images remind them of, as a facilitator writes down the phrases and words they mention.
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Steven Rowell (Jumpstart Your Creativity: 10 Jolts To Get Creative And Stay Creative)