Porsche Design Quotes

The Porsche 911 design has remained unchanged since 1963. This is what i call true creativity.

Well, it was a kind of back-to-front program. It’s funny how many of the best ideas are just an old idea back-to-front. You see there have already been several programs written that help you to arrive at decisions by properly ordering and analysing all the relevant facts so that they then point naturally towards the right decision. The drawback with these is that the decision which all the properly ordered and analysed facts point to is not necessarily the one you want.’ ‘Yeeeess...’ said Reg’s voice from the kitchen. ‘Well, Gordon’s great insight was to design a program which allowed you to specify in advance what decision you wished it to reach, and only then to give it all the facts. The program’s task, which it was able to accomplish with consummate ease, was simply to construct a plausible series of logical-sounding steps to connect the premises with the conclusion. ‘And I have to say that it worked brilliantly. Gordon was able to buy himself a Porsche almost immediately despite being completely broke and a hopeless driver. Even his bank manager was unable to find fault with his reasoning. Even when Gordon wrote it off three weeks later.’ ‘Heavens. And did the program sell very well?’ ‘No. We never sold a single copy.’ ‘You astonish me. It sounds like a real winner to me.’ ‘It was,’ said Richard hesitantly. ‘The entire project was bought up, lock, stock and barrel, by the Pentagon. The deal put WayForward on a very sound financial foundation. Its moral foundation, on the other hand, is not something I would want to trust my weight to. I’ve recently been analysing a lot of the arguments put forward in favour of the Star Wars project, and if you know what you’re looking for, the pattern of the algorithms is very clear. ‘So much so, in fact, that looking at Pentagon policies over the last couple of years I think I can be fairly sure that the US Navy is using version 2.00 of the program, while the Air Force for some reason only has the beta-test version of 1.5. Odd, that.

Imagine trying to jerry-rig a Volkswagen Beetle to travel at speeds of 150 miles per hour. In 1933, Adolf Hitler commissioned Dr. Ferdinand Porsche to develop a cheap car that could get 40 miles per gallon of gas and provide a reliable form of transportation for the average German family. The result was the VW Beetle. This history, Hitler’s plan, places constraints on the ways we can modify the Beetle today; the engineering can be tweaked only so far before major problems arise and the car reaches its limit. In many ways, we humans are the fish equivalent of a hot-rod Beetle. Take the body plan of a fish, dress it up to be a mammal, then tweak and twist that mammal until it walks on two legs, talks, thinks, and has superfine control of its fingers—and you have a recipe for problems. We can dress up a fish only so much without paying a price. In a perfectly designed world—one with no history—we would not have to suffer everything from hemorrhoids to cancer.

Imagine two independent worlds, in one of which the wealthy are taxed more heavily than in the other. In the high-tax world, the wealthiest drivers buy Porsche 911 Turbos for $150,000 rather than $333,000 Ferrari F12 Berlinettas, the vehicle of choice of wealthy drivers in the low-tax world. But because the lowly Porsche includes every design feature that materially affects handling and performance, the absolute differences between these cars are minuscule. In both cases, drivers would take the same pride in owning the best car on the road. Available evidence suggests that even if all other features of the two worlds were exactly the same, it would be difficult to detect any measurable happiness differences between wealthy drivers in these environments. But of course other features would not be the same. Even if governments in both worlds were highly wasteful, at least some of the extra revenue in the high-tax world would go for public investment, including better road maintenance. So the real question is this: “Who is happier, someone who drives a $333,000 Ferrari on roads riddled with foot-deep potholes, or someone driving a $150,000 Porsche on well-maintained roads?

Porsche succeeded by designing the product around the price. This is what smart companies do.

price is both an indication of what customers value and a measure of how much they are willing to pay for that value. Porsche

Especially when driving uphill, the lighter the car, the faster it would go. To save a few pounds, some Porsche racers had aluminum fuel tanks that would easily split open in a crash, engulfing the car in flames. By Piëch’s account, four Porsche racers died during his time as head of the racing program, but none because of his designs.