“
Shigure: JUST LISTEN TO ME FOR A SECOND, KYO!
Kyo: SHUT UP! I HATE THIS! DO YOU REALLY GET THAT MUCH ENJOYMENT FROM PLAYING WITH PEOPLES' LIVES?!
Shigure: Well, yes, now that you mention it, I do--BUT THIS IS FOR YOUR OWN GOOD!
Kyo: Man, your persuasion skills SUCK!
Tohru: Um, welcome home. Dinner's-
Kyo: NOT HUNGRY!
Shigure: KYO! DON'T TAKE THIS OUT ON TOHRU! And come back to the entrance hall this instant and take those shoes off!
Yuki: He's right, Shigure. You really do suck at persuasion.
”
”
Natsuki Takaya (Fruits Basket, Vol. 1)
“
Yamamoto was considered, both in Japan and the United States, as intelligent, capable, aggressive, and dangerous. Motivated by his skill as a poker player and casino gambler, he was continually calculating odds on an endless variety of options. He played bridge and chess better than most good players. Like most powerful leaders he was articulate and persuasive, and once in a position of power he pushed his agenda relentlessly. Whether he would push his odds successfully in the Pacific remained to be seen.
”
”
Dale A. Jenkins (Diplomats & Admirals: From Failed Negotiations and Tragic Misjudgments to Powerful Leaders and Heroic Deeds, the Untold Story of the Pacific War from Pearl Harbor to Midway)
“
I made a list of skills in which I think every adult should gain a working knowledge. I wouldn't expect you to become a master of any, but mastery isn't necessary. Luck has a good chance of finding you if you become merely good in most of these areas. I'll make a case for each one, but here's the preview list.
Public speaking
Psychology
Business Writing
Accounting
Design (the basics)
Conversation
Overcoming Shyness
Second language
Golf
Proper grammar
Persuasion
Technology ( hobby level)
Proper voice technique
”
”
Scott Adams (How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life)
“
I would say that the five most important skills are of course, reading, writing, arithmetic, and then as you’re adding in, persuasion, which is talking. And then finally, I would add computer programming just because it’s an applied form of arithmetic that just gets you so much leverage for free in any domain that you operate in.
If you’re good with computers, if you’re good at basic mathematics, if you’re good at writing, if you’re good at speaking, and if you like reading, you’re set for life.
”
”
Naval Ravikant
“
The number one reason difficult people are difficult is because it’s working for them.
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
When manipulation flutters around everywhere, neither pull nor push anyone. Just do one thing - don't trust anyone!
”
”
Ashish Patel
“
Sophistry. From the Greek sophistes—those teachers of philosophy and rhetoric who gave their students the skills to make arguments that could be clever or persuasive but which weren’t necessarily grounded in reality.
”
”
Amor Towles (The Lincoln Highway)
“
You can’t manage me, Lindsay. I’m more than happy to be the recipient of your persuasive skills, but not if you’ll be pissed off when it doesn’t get you what you want.
”
”
Sylvia Day (A Touch of Crimson (Renegade Angels, #1))
“
Don’t treat people the way you like to be treated, treat them the way THEY want to be treated. That’s a big rapport take-away to remember!
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
Speaking can persuade an individual, eloquence can persuade a crowd.
”
”
Amit Kalantri (Wealth of Words)
“
There's a tendency to attribute magical skills and knowledge to people who've been elevated in some way - appearing on TV, or having an impressive title, or coming from a wealthy family. There's often an assumption that these people possess some rare, mysterious qualities mere mortals lack. What crap.
”
”
Arlene Dickinson (Persuasion: A New Approach to Changing Minds)
“
The Greek philosophers have compiled many works with persuasiveness and much skill in words; but what fruit have they to show for this such as has the cross of Christ? Their wise thoughts were persuasive enough until they died;
”
”
Athanasius of Alexandria (On the Incarnation)
“
Usually two opposite kinds of advice are given simultaneously by two organized bodies of men; this is called politics. The skill required for this kind of work is not knowledge of the subjects as to which advice is given, but knowledge of the art of persuasive speaking and writing, i.e., of advertising.
”
”
Bertrand Russell (In Praise of Idleness)
“
The confidence game—the con—is an exercise in soft skills. Trust, sympathy, persuasion. The true con artist doesn’t force us to do anything; he makes us complicit in our own undoing. He doesn’t steal. We give. He doesn’t have to threaten us. We supply the story ourselves. We believe because we want to, not because anyone made us. And so we offer up whatever they want—money, reputation, trust, fame, legitimacy, support—and we don’t realize what is happening until it is too late.
”
”
Maria Konnikova (The Confidence Game: Why We Fall for It . . . Every Time)
“
Once you have surrounded the entire place with the nets of your thought, at least if practical experience has sharpened your skill, nothing will escape you, and everything that is in the subject matter will run up to you and fall into your hands.
”
”
Marcus Tullius Cicero (How to Win an Argument: An Ancient Guide to the Art of Persuasion (Ancient Wisdom for Modern Readers))
“
Persuasion was certainly a skill that Aoife Molloy had honed to perfection.
”
”
Chloe Walsh (Saving 6 (Boys of Tommen, #3))
“
things—Feeling Safe, Being Right, Feeling Good, and Looking Good. If any of these conditions are challenged, we become fearful.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
When we are selling our ideas, the audience must first buy us.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
Start each of your sentences by looking directly into someone’s eyes.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
Make a choice about what’s important and let everything else go.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
If you believe that the world is a cruel and insidious place, you will behave like that is the absolute and only truth.
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
And then, you’ve got to sit down and write what I call the “Voice Over” for each slide. You’ve got to decide exactly what you will be saying as your audience is seeing the slide on the screen.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
When I was younger, before this layoff which has nearly finished me, I hitchhiked one hundred and twenty-seven hours without stopping, without food or sleep, crossed the continent twice in six days, cooled my thumbs in both oceans and caught rides after midnight on unlighted highways, such was my skill, persuasion, rhythm. I set records and immediately cracked them; went farther, faster than any hitchhiker before or since.
”
”
Tom Robbins (Even Cowgirls Get the Blues)
“
We humans don’t like uncertainty, so we are attracted to those who offer clarity and simple answers, even if the answers are wrong or incomplete. Master Persuaders can thrive in chaotic environments by offering the clarity people crave. And if an environment is not chaotic already, a skilled persuader who understands both social media and the news business can easily stir the pot to create an advantage through chaos. Candidate Trump was a champion of this method.
”
”
Scott Adams (Win Bigly: Persuasion in a World Where Facts Don't Matter)
“
The words on the screen are usually a distraction to the audience. If you’re reading the words, by the time you’ve gotten around to mouthing the words, the audience has finished reading them and is getting bored by hearing you say them.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And what they felt about what you said. So help them. Leave moments in your narrative for the audience’s reflection.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
I'll be sure to pass your comments along to the manager-after I fire him for letting you in."
"Don't be cranky,Josh." She slanted her most persuasive smile his way, only slightly annoyed when she saw it didn't make a dent. "I'm sorry I woke you up.I wasn't thinking about the time."
"Not thinking is one of your most highly honed skills."
"I'm not going to fight with you, and I'm not going to apologize for not sleeping with you just because your ego's bruised."
His smile was thin and sharp as a scalpel. "Duchess, if I'd gotten your clothes off,you not only wouldn't have to apologize,you'd be thanking me."
"Oh,I see I'm mistaken.Your ego's not bruised, it's just painfully swollen.
”
”
Nora Roberts (Daring to Dream (Dream Trilogy, #1))
“
What is the skill of attunement during conflict? The answer is given, in part, in Anatol Rapoport’s book Games, Fights, and Debates. In that book Rapoport talks about increasing the likelihood that people will choose cooperation over self-interest in a debate. His suggestion is that we need to reduce threat—that people need to feel safe to cooperate and give up their self-interest. Another very important principle in Rapoport’s theory is that to make conflict safe, we first need to postpone persuasion until each person can state the partner’s position to the partner’s satisfaction.
”
”
John M. Gottman (The Science of Trust: Emotional Attunement for Couples)
“
there are three categories of stimulus present in human communication—the Visual, the Tone of Voice, and the Words used (spoken or read). He suggested that 55 percent of what we take away from communication comes from the visual, 38 percent from the tone of voice, and 7 percent from the actual words.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
the way to deal with those nervous feelings is to channel them into adrenalin. Let the feelings pump you up. Enjoy the feeling of being excited.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
There is a time for stories, and there is a time for rational arguments, and the skill we need lies in knowing which to use, and when. Put
”
”
Os Guinness (Fool's Talk: Recovering the Art of Christian Persuasion)
“
Suppressed emotions always manage to find their way out eventually7. To
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
We’re telling them our truth. That’s our gift to them.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
When others tell you what to do or not to do, we make a concerted effort to act in opposition. If our freedom to choose an action is threatened, we get a powerful feeling called “reactance”.
”
”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Whenever someone is heavily pressured into accepting a certain view or attitude, reactance can cause the subject to adopt or strengthen a view or attitude that is contrary to what was intended.
”
”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Social smile. Research shows that we laugh more often when we’re in the company of other people rather than when we are alone. Robert Provine says that only 15% of our laughter comes from the amusement of jokes! There is wisdom to that—so many times I barely smiled when reading a joke alone at home, but when I heard the same joke while with a group of people, I cried out loud with unstoppable laughter. It turns out that laughter has an important social function; it’s the way to forge relationships. Conclusions?
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
Also, to build a million-member church, the pastor must have the evangelistic power of Billy Graham, the expositional ability of Charles Spurgeon, the apologetic answers of Josh McDowell, the teaching focus of John MacArthur, the organizing skills of Bill Bright, and the persuasive ability of Ronald Reagan.
”
”
Elmer L. Towns (Online Churches: An Intensive Analysis and Application)
“
There is a certain climax in life, at which, notwithstanding all our freedom, and however much we may have denied all directing reason and goodness in the beautiful chaos of existence, we are once more in great danger of intellectual bondage, and have to face our hardest test. For now the thought of a personal Providence first presents itself before us with its most persuasive force, and has the best of advocates, apparentness, in its favor, now when it is obvious that all and everything that happens to us always turns out for the best. (...) We want to leave the Gods alone and (...) wish to content ourselves with the assumption that our own practical and theoretical skillfulness in explaining and suitably arranging events has now reached its highest point. (...) We do not want either to think too highly of this dexterity of our wisdom, when the wonderful harmony which results from playing on our instrument sometimes surprises us too much: a harmony which sounds too well for us to dare to ascribe it to ourselves. In fact, now and then there is one who plays with us beloved Chance: he leads our hand occasionally, and even the all wisest Providence could not devise any finer music than that of which our foolish hand is then capable.
”
”
Friedrich Nietzsche (The Gay Science: With a Prelude in Rhymes and an Appendix of Songs)
“
If the boy did have a good and loving mother somewhere, surely they would find her.
God only knew how she wanted to believe it. Every single day, she practiced her detachment skills, trying not to care about everything that was wrong with the world. Or rather...to care, but in a suitably civilized manner, with an admirable commitment that might still be set aside when she came home to Morten and her family, complete with well-reasoned and coherent opinions of the humanist persuasion. Right now she felt more like one of those manic women from the animal protection societies, with wild hair and ever wilder eyes. Desperate.
”
”
Lene Kaaberbøl (The Boy in the Suitcase (Nina Borg, #1))
“
Antipater, in a letter written upon the death of Aristotle, the philosopher, observes, "Amongst his other gifts he had that of persuasiveness"; and the absence of this in the character of Marcius made all his great actions and noble qualities unacceptable to those whom they benifited: pride, and self-will, the consort, as Plato calls it, of solitude, made him insufferable. With the skill which Alcibiades, on the contrary, possessed to treat every one in the way most agreeable to him, we cannot wonder that all his successes were attended with the most exuberant favour and honour; his very errors, at time, being accompanied by something of grace and felicity. And so in spite of great and frequent hurt that he had done the city, he was repeatedly appointed to office and command; while Coriolanus stood in vain for a place which his great services had made his due. The one, in spite of the harm he occasioned, could not make himself hated, nor the other, with all the admiration he attracted, succeed in being beloved by his countrymen.
”
”
Plutarch (The Lives of the Noble Grecians and Romans, Vol 1)
“
If you are what you eat then, to the world, you are how you dress. The passerby who only has one to two seconds must use the most powerful evidence to assess you —your clothing. I know it's quite superficial but, unfortunately, appearances provide a quick decision making tool when time is limited. In the realm of authority, clothing is a powerful symbol.
”
”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Between the moral force of the civil rights movement and Johnson’s skillful use of the bully pulpit, a consensus had been built. While “to some people,” Johnson noted in his memoirs, the word consensus meant “a search for the lowest common denominator,” that definition belied the “prime and indispensable obligation of the Presidency”—to decide first what needs “to be done regardless of the political implications” and then to “convince the Congress and the people to do it.” For Johnson, a successful consensus was the consequence of effective persuasion.
”
”
Doris Kearns Goodwin (Leadership: In Turbulent Times)
“
What we are talking about is a kind of super-reflex, a fundamental physiological ability of which we are barely aware. And like all specialized human traits, some people have much more mastery over this reflex than others. Part of what it means to have a powerful or persuasive personality, then, is that you can draw others into your own rhythms and dictate the terms of the interaction. In some studies, students who have a high degree of synchrony with their teachers are happier, more enthused, interested, and easygoing. What I felt with Gau was that I was being seduced, not in the sexual sense, of course, but in a global way, that our conversation was being conducted on his terms, not mine. I felt I was becoming synchronized with him. "Skilled musicians know this, and good speakers," says Joseph Cappella, who teaches at the Annenberg School of Communication at the University of Pennsylvania. "They know when the crowds are with them, literally in synchrony with them, in movements and nods and stillness in moments of attention." It is a strange thing to admit, because I didn't want to be drawn in. I was on guard against it. But the essence of Salesmen is that, on some level, they cannot be resisted. "Tom can build a level of trust and rapport in five to ten minutes that most people will take half an hour to do," Moine says to Gau.
”
”
Malcolm Gladwell (The Tipping Point: How Little Things Can Make a Big Difference)
“
Now sensitiveness to the state of mind of the public is a difficult thing to achieve or maintain. Any man can tell you with more or less accuracy and clearness his own reactions on any particular issue. But few men have the time or the interest or the training to develop a sense of what other persons think or feel about the same issue. In his own profession the skilled practitioner is sensitive and understanding. lhe lawyer can tell what argument will appeal to court or jury. “The salesman can tell what points to stress to his prospective buyers. The politician can tell what to emphasize to his audience, but the ability to estimate group reactions on a large scale over a wide geographic and psychological area is a specialized ability which must be developed with the same painstaking self-criticism and with the same dependence on experience that are required for the development of the clinical sense in the doctor or the surgeon. The significant revolution of modern times is not industrial or economic or political, but the revolution which is taking place in the art of creating consent among the governed. Within the
life of the new generation now in control of affairs, persuasion has become a self-conscious art and a regular organ of popular government. None of us begins to understand the consequences, but it is no daring prophecy to say that the knowledge of how to create consent will alter every political premise. Under the impact of propaganda, not necessarily in the sinister meaning of the world alone, the only constants of our thinking have become variables. It is no longer possible, for example, to believe in the cardinal dogma of democracy that the knowledge needed for the management of human affairs comes up spontaneously from the human heart.
Where we act on that theory we expose ourselves to self-deception and to farms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience or the accidents of casual opinion if we are to deal with the world beyond our reach.
”
”
Walter Lippmann
“
To be a successful academic, it is not enough merely to have mastered the craft of writing intelligibly. You must also be creative enough to produce original research, persuasive enough to convey the significance of your findings to others, prolific enough to feed the tenure and promotion machine, confident enough to withstand the slings and arrows of peer review, strategic enough to pick your way safely through the treacherous terrain of academic politics, well organized enough to juggle multiple roles and commitments, and persistent enough to keep on writing and publishing no matter what. So how do academics gain this formidable set of skills, if not through formal training?
”
”
Helen Sword (Air & Light & Time & Space: How Successful Academics Write)
“
For a long minute he gazed at her, his eyes searching the features of that face he'd grown to love so deeply over the years, his memory bringing up images of the past as he did so. The young determination in her face as, in the middle of a blazing firefight, she'd grabbed Luke's blaster rifle away from him and shot them an escape route into the Death Star's detention-level garbage chute. The sound of her voice in the middle of deadly danger at Jabba's, helping him through the blindness and tremor and disorientation of hibernation sickness. The wiser, more mature determination visible through the pain in her eyes as, lying wounded outside the Endor bunker, she had nevertheless summoned the skill and control to coolly shoot two stormtroopers off Han's back.
And he remembered, too, the wrenching realization he'd had at that same time: that no matter how much he tried, he would never be able to totally protect her from the dangers and risks of the universe. Because no matter how much he might love her--no matter how much he might give of himself to her--she could never be content with that alone. Her vision extended beyond him, just as it extended beyond herself, to all the beings of the galaxy.
And to take that away from her, whether by force or even by persuasion, would be to diminish her soul. And to take away part of what he'd fallen in love with in the first place.
”
”
Timothy Zahn (Dark Force Rising (Star Wars: The Thrawn Trilogy, #2))
“
The outcome defied categories. 46 Was it a victory for principle or expediency? For the rights of man or the rules of statecraft? For lightness of being or heaviness of hand? For a republic or, as Washington himself put it, an “empire”? To say “all of the above” dodges the question, but usefully. For if Burke was right that governments should balance dissatisfactions, if Elizabeth was right to set precedents rather than be bound by them, if Machiavelli was right to prefer proportionality to consistency, then the Americans weren’t just making it up as they went along. 47 Even Augustus might have been impressed by what their leaders did next: they staged a second revolution to correct failures in the first, but with so skillful a mix of stealth and persuasion that the country didn’t grasp, until after it had happened, what had just happened. 48
”
”
John Lewis Gaddis (On Grand Strategy)
“
Moderns maintain a peculiar relationship with rhetoric. We no longer teach it to our young, nor demand it of our wise. What since ancient Athens was considered an essential skill for a free citizen has now largely been consigned to hucksters and to the tarmacs of used car dealerships. The tragedy is that we abandoned the art on purpose. About the same time the Russians flung Sputnik into space, in the name of progress American, Canadian, and British educators tossed the old grammar and style books onto the intergalactic rubbish heap of history. The past was trashed. In a scientific age, so the reasoning went, questions of philosophy, of beauty, of sex, of God, could be set aside in favor of technological solutions. The science was settled. Just the same, the timing couldn’t have been worse. Who would’ve foreseen that at the same hour the West turned its back on its humanistic traditions, it would be called to police the global order, shore up markets, and shoot down terrorists?
”
”
Ryan N.S. Topping (The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively: A Guide for Students, Teachers, Politicians & Preachers)
“
1595, Richard Field, fellow-alumnus of the King Edward grammar school in Stratford-upon-Avon, printed The lives of the noble Grecians and Romanes, compared together by that grave learned philosopher and historiographer, Plutarke of Chaeronea: translated out of Greeke into French by James Amiot, abbot of Bellozane, Bishop of Auxerre, one of the Kings privie counsell, and great Amner of France, and out of French into English, by Thomas North. This was the book that got Shakespeare thinking seriously about politics: monarchy versus republicanism versus empire; the choices we make and their tragic consequences; the conflict between public duty and private desire. He absorbed classical thought, but was not enslaved to it. Shakespeare was a thinker who always made it new, adapted his source materials, and put his own spin on them. In the case of Plutarch, he feminized the very masculine Roman world. Brutus and Caesar are seen through the prism of their wives, Portia and Calpurnia; Coriolanus through his mother, Volumnia; Mark Antony through his lover, Cleopatra. Roman women were traditionally silent, confined to the domestic sphere. Cleopatra is the very antithesis of such a woman, while Volumnia is given the full force of that supreme Ciceronian skill, a persuasive rhetorical voice.40 Timon of Athens is alone and unhappy precisely because his obsession with money has cut him off from the love of, and for, women (the only females in Timon’s strange play are two prostitutes). Paradoxically, the very masculinity of Plutarch’s version of ancient history stimulated Shakespeare into demonstrating that women are more than the equal of men. Where most thinkers among his contemporaries took the traditional view of female inferiority, he again and again wrote comedies in which the girls are smarter than the boys—Beatrice in Much Ado about Nothing, Rosalind in As You Like It, Portia in The Merchant of Venice—and tragedies in which women exercise forceful authority for good or ill (Tamora, Cleopatra, Volumnia, and Cymbeline’s Queen in his imagined antiquity, but also Queen Margaret in his rendition of the Wars of the Roses).41
”
”
Jonathan Bate (How the Classics Made Shakespeare (E. H. Gombrich Lecture Series Book 2))
“
Anyone who values truth should stop worshipping reason. We all need to take a cold hard look at the evidence and see reasoning for what it is. The French cognitive scientists Hugo Mercier and Dan Sperber recently reviewed the vast research literature on motivated reasoning (in social psychology) and on the biases and errors of reasoning (in cognitive psychology). They concluded that most of the bizarre and depressing research findings make perfect sense once you see reasoning as having evolved not to help us find truth but to help us engage in arguments, persuasion, and manipulation in the context of discussions with other people. As they put it, “skilled arguers … are not after the truth but after arguments supporting their views.”50 This explains why the confirmation bias is so powerful, and so ineradicable. How hard could it be to teach students to look on the other side, to look for evidence against their favored view? Yet, in fact, it’s very hard, and nobody has yet found a way to do it.51 It’s hard because the confirmation bias is a built-in feature (of an argumentative mind), not a bug that can be removed (from a platonic mind).
”
”
Jonathan Haidt (The Righteous Mind: Why Good People are Divided by Politics and Religion)
“
What we are talking about is a kind of super-reflex, a fundamental physiological ability of which we are barely aware. And like all specialized human trains, some people have much more mastery over this reflex than others. Part of what it means to have a powerful or persuasive personality, then, is that you can draw others into your own rhythms and dictate the terms of the interaction. In some studies, students who have a high degree of synchrony with their teachers are happier, more enthused, interested, and easygoing. What I felt with Gau was that I was being seduced, not in the sexual sense, of course, but in a global way, that our conversation was being conducted on his terms, not mine. I felt I was becoming synchronized with him. "Skilled musicians know this, and good speakers," says Joseph Cappella, who teaches at the Annenberg School of Communication at the University of Pennsylvania. "They know when the crowds are with them, literally in synchrony with them, in movements and nods and stillness in moments of attention." It is a strange thing to admit, because I didn't want to be drawn in. I was on guard against it. But the essence of Salesmen is that, on some level, they cannot be resisted. "Tom can build a level of trust and rapport in five to ten minutes that most people will take half an hour to do," Moine says to Gau.
”
”
Malcolm Gladwell (The Tipping Point: How Little Things Can Make a Big Difference)
“
Pulling out something surprising about the topic or disagreeing with conventional wisdom. E.g. Why improving your selling skills will lose you sales. Adding some form of quantification or ranking. E.g. The top 3 reasons you’re losing sales. In this case curiosity is aroused because subscribers want to find out what you think are the top 3 reasons and whether they agree with what they’d have picked. Harnessing an emotion. E.g. 7 ways big corporates try to stop you succeeding. In this case tapping in to potential anger and suspicion about large corporates. Linking the topic to something unexpected. E.g. What Jeremy Clarkson taught me about marketing. The curiosity is in wanting to know what a TV celebrity could know about a topic they’re not usually associated with. Hooking in to news and current affairs. E.g. How to achieve Olympic performance in your organisation. Health warning: these can often go stale fast, especially if lots of people make the same analogies. If you’re linking to the news, try to make it a less common story. Name drop a known expert in your field. E.g. David Ogilvy’s best performing adverts. People are curious to see behind the scenes of what a well-known industry expert thinks and does. Admit your mistakes. E.g. My WORST sales meeting ever. A mixture of wanting to know what to avoid themselves and a little schadenfreude at hearing what you did wrong means these emails often get a very high open rate.
”
”
Ian Brodie (Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing)
“
Another critical distinction I make for police officers, which everyone ought to know, is the difference between the word Respect and the word respect. REspect is what we have to show all people at all times. We cannot respect people who prey on others, people who beat their spouses, people who brutalize their children. I have no respect for lawbreakers, but when as a professional I deal with them, I must always show them REspect. That is the Golden Rule in a single word.
I know that is a difficult and fine line to draw because the words are spelled the same, sound nearly the same (except for the emphasis on different syllables), and seem to mean the same. But think of it this way: RE in Latin means to give back, as in giving back what you want under identical conditions. So, always treat the other person as you would want to be treated under identical conditions, even if he is not worthy of your respect. In other words, even in the process of arresting you, or firing you, or disciplining you, I must extend to you the kind of behavior I would expect were I in your shoes.
When we disrespect people, put them down in front of others, or make them feel bad, we lose our power and create more enemies. We lose our professional face. We get upset, we use language irresponsibly, and we no longer have a disinterested state of mind. We’re no longer great warriors of words; we’ve become part of the problem.
If you can learn to deal skillfully with people under pressure, you can dance where others stumble. And that is the hallmark of the communication samurai: REspect to all, with dignity, pride, and assertiveness.
”
”
George J. Thompson (Verbal Judo: The Gentle Art of Persuasion)
“
Ideally, the power flows within intimate relationships would always be equal. In practice, they often are not. Power imbalances tend to arise when the other flows are asymmetrical: when one person feels more connection or commitment than the other. That's normal. The person who feels less connection or commitment tends to hold more power. Other things influence power dynamics too, of course: things like economic or social status, physical dominance or persuasion skills.
”
”
Franklin Veaux (More Than Two: A Practical Guide to Ethical Polyamory (More Than Two Essentials))
“
We drew on all of NIMA’s skill sets to determine whether and how the suspect WMD sites might be interconnected and mutually supportive. This served as a compelling, persuasive example of what the integration of our two major legacy professions could achieve . . . and it was all wrong.
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James R. Clapper (Facts and Fears: Hard Truths from a Life in Intelligence)
“
Both vocations call forth leadership and responsibility above, and demand docile compliance below. But that of the hunter elevated the will-to-power and eventually transferred his skill in slaughtering game to the more highly organized vocation of regimenting or slaughtering other men; while that of the shepherd moved toward the curbing of force and violence and the institution of some measure of justice, through which even the weakest member of the flock might be protected and nurtured. Certainly coercion and persuasion, aggression and protection, war and law, power and love, were alike solidified in the stones of the earliest urban communities, when they finally take form. When kingship appeared, the war lord and the law lord became land lord too.
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”
Lewis Mumford (The City in History: Its Origins, Its Transformations, and Its Prospects)
“
The appeal to altruism hopes to spur people into action through the promise of feelings of self-worth and pride. Negative self-feelings work conversely; making people feel bad. Asking others to comply with your request and mentioning potential negative social impressions appeals to our inner need to be seen as “good”.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
This change of beliefs or way of seeing your experiences will allow you to filter reality completely differently. The assumption that a map is not actual terrain is extremely helpful in social interactions and building relationships with people. Now, before you judge someone's behavior, you will remember that it comes from a different map of the reality that person has. If you want to create a strong relationship with another person, first get to know their map and then try to empathize with it. You will be able to understand their emotions, needs, behaviors and experiences at a much deeper level. This
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Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
Follow Your Passion” Is Terrible Advice “I think it misconstrues the nature of finding a satisfying career and satisfying job, where the biggest predictor of job satisfaction is mentally engaging work. It’s the nature of the job itself. It’s not got that much to do with you. . . . It’s whether the job provides a lot of variety, gives you good feedback, allows you to exercise autonomy, contributes to the wider world—Is it actually meaningful? Is it making the world better?—and also, whether it allows you to exercise a skill that you’ve developed.” * Most gifted books for life improvement and general effectiveness Mindfulness by Mark Williams and Danny Penman. This book is a friendly and accessible introduction to mindfulness meditation, and includes an 8-week guided meditation course. Will completed this course, and it had a significant impact on his life. The Power of Persuasion by Robert Levine. The ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn’t become that popular, but it’s the best book on persuasion that Will has found. It’s much more in-depth than other options in the genre. * Advice to your 20-year-old self? “One is emphasizing that you have 80,000 working hours in the course of your life. It’s incredibly important to work out how best to spend them, and what you’re doing at the moment—20-year-old Will—is just kind of drifting and thinking. [You’re] not spending very much time thinking about this kind of macro optimization. You might be thinking about ‘How can I do my coursework as well as possible?’ and micro optimization, but not really thinking about ‘What are actually my ultimate goals in life, and how can I optimize toward them?’ “An analogy I use is, if you’re going out for dinner, it’s going to take you a couple of hours. You spend 5 minutes working out where to go for dinner. It seems reasonable to spend 5% of your time on how to spend the remaining 95%. If you did that with your career, that would be 4,000 hours, or 2 working years. And actually, I think that’s a pretty legitimate thing to do—spending that length of time trying to work out how should you be spending the rest of your life.
”
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Timothy Ferriss (Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers)
“
Granting myself permission to use my innate skills of the heart, accepting that emotion was perfectly valid in the art of persuasion, amounted to nothing less than a breakthrough.
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Sonia Sotomayor (My Beloved World)
“
Now, whenever someone is mean to me, I mostly don’t give a crap. Depending on the context and situation, when it’s possible to do so, I simply ignore it like someone would ignore a tiny, silent fruit fly on the other side of the room.
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Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
We all live in our own, unique realities made by sensory impressions and individual experiences.
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
Everyone is right according to their own map of the world.
”
”
Ian Tuhovsky (Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking)
“
He was enormously relieved to hear the facts at last.
Riva Allen was brought in. She entered the room with an air. She seemed intelligent, assured and quite gay. She had obviously abandoned her act of being an unregistered courtesan. She looked at Marin with a bright smile and said cheerfully, “Well—lover!” And she laughed, an easy, tinkling, relaxed laughter.
Marin glanced questioningly at the women who had escorted his captive. He recognized them as skillful interrogators. He asked, “Get anything?” The older woman answered, “We’ve been with her ever since she was turned over to us at a quarter to nine. Everything we ask her, every persuasive method we use, just makes her laugh.”
Marin nodded calmly. But there was no doubt of the defeat that was here. His guess the night before had been correct. Chemicals. Most likely, she had had the stuff concealed in a false tooth, which simply required her to bite down once, hard. He knew this “laughing” drug. It ended all fear. Threat of death, use of torture, were equally funny to the individual under its influence. The effect would last about twenty-four hours. By taking such a drug, this woman spy had removed herself as a participant during the
decisive hours ahead.
Marin said, reluctantly but with finality, “Take her away! Keep her under arrest!”
His secretary came in. “Lieutenant David Burnley to see you, sir, by your instructions.”
Marin said, “Send him in.
”
”
A.E. van Vogt (The Mind Cage (Masters of Science Fiction))
“
Developing mind-mouth harmony is the greatest skill in the world, because if you make a mistake with either you can find yourself in serious personal danger. You can lose a marriage, stall a career, instigate violence, lose your credibility, alienate people, and lose friends. I know, I’ve done them all.
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George J. Thompson (Verbal Judo: The Gentle Art of Persuasion)
“
Example #1: Even if you have a bad offer and are bad at persuasion, you’re going to make money if you’re in a great market. If you’re on the corner hocking hot dogs when the bars close up at 2am, with mobs of starving drunk folks, you’re gonna sell out your hotdogs. Example #2 (most of us): If you are in a normal market and have a Grand Slam Offer (great), you can make tons of money even if you’re bad at persuasion. This is most people reading this book. That’s why I wrote it — to help you maximize your success by learning to really build a Grand Slam Offer. Example #3: Let’s say you’re in a normal market and have a normal offer. In order to be massively successful, you would have to be exceptionally good at persuasion. Then and only then will you succeed, with your persuasive skills serving as the fulcrum of your success. Heck, many empires have been built by exceptional persuaders. It’s just the hardest path to follow and requires the most effort and learning. Nailing your offer helps you shortcut this path to success. Otherwise, you will just have a normal business that takes exceptional skill to be successful (nothing wrong with that, but probably not what you signed up for).
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Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
“
QUESTION: What about natural consequences? ANSWER: Natural consequences aren’t all that different from adult-imposed consequences. Both adult-imposed consequences (e.g., stickers, time-outs, losing privileges) and natural consequences (e.g., if you don’t share your toys with your friend, he won’t want to play with you; if you touch the hot stove, you’ll get burned) are very powerful and very persuasive. Both types of consequences teach kids how you want them to behave and motivate them to behave adaptively. But if a kid is lacking skills rather than motivation, and if the kid already knows how you want him to behave, then neither type of consequence is going to get you very far. Again, the vast majority of kids with concerning behaviors I’ve worked with over the years had already endured more adult-imposed and natural consequences than most of us will experience in our lifetimes. If all those consequences were going to work, they would have worked a long time ago.
”
”
Ross W. Greene (The Explosive Child: A New Approach for Understanding and Parenting Easily Frustrated, Chronically Inflexible Children)
“
lifeisposi
03/20/2024
PublicSpeaking the ultimate battle between your brain and your vocal cords. It's like your mind turns into a circus ringmaster, juggling sweaty palms, a pounding heart, and a brain that's suddenly gone AWOL. But hey, don’t let those jitters steal the spotlight! With a pinch of humor and a sprinkle of confidence, you can turn that stage fright into a standing ovation. So, take the mic, crack a joke (or two), and show that audience who’s boss.
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”
Life is Positive
“
Public speaking is the ultimate battle between your brain and your vocal cords. It's like your mind turns into a circus ringmaster, juggling sweaty palms, a pounding heart, and a brain that's suddenly gone AWOL. But hey, don’t let those jitters steal the spotlight! With a pinch of humor and a sprinkle of confidence, you can turn that stage fright into a standing ovation. So, take the mic, crack a joke (or two), and show that audience who’s boss.
”
”
Life is Positive
“
Quiet intelligence sharing was not proving persuasive and that was dangerous when faced with an adversary like Russia that was so highly skilled in the art of disinformation. It gave Putin an opportunity to divide public opinion using carefully crafted pretexts and lies to explain away an invasion.
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Bob Woodward (War)
“
Learn how to give a great demo. This is an especially important skill to use with customers and key execs. We're not trying to teach them how to operate the product, and we're not trying to do a user test on them. We're trying to show them the value of what we're building. A demo is not training, and it's not a test. It's a persuasive tool. Get really, really good at it.
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”
Marty Cagan (Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group))
“
When a Single Glance Can Cost a Million Dollars Under conditions of stress, the human body responds in predictable ways: increased heart rate, pupil dilation, perspiration, fine motor tremors, tics. In high-pressure situations, such as negotiating an employment package or being cross-examined under oath, no matter how we might try to play it cool, our bodies give us away. We broadcast our emotional state, just as Marilyn Monroe broadcast her lust for President Kennedy. We each exhibit a unique and consistent pattern of stress signals. For those who know how to read such cues, we’re essentially handing over a dictionary to our body language. Those closest to us probably already recognize a few of our cues, but an expert can take it one step further, and closely predict our actions. Jeff “Happy” Shulman is one such expert. Happy is a world-class poker player. To achieve his impressive winnings, he’s spent much of his life mastering mystique. At the highest level of play, winning depends not merely on skill, experience, statistics, or even luck with the cards, but also on an intimate understanding of human nature. In poker, the truth isn’t written just all over your face. The truth is written all over your body. Drops of Sweat, a Nervous Blink, and Other “Tells” Tournament poker is no longer a game of cards, but a game of interpretation, deception, and self-control. In an interview, Happy says that memorizing and recognizing your opponent’s nuances can be more decisive than luck or skill. Imperceptible gestures can reveal a million dollars’ worth of information. Players call these gestures “tells.” With a tell, a player unintentionally exposes his thoughts and intentions to the rest of the table. The ability to hide one’s tells—and conversely, to read the other players’ tells—offers a distinct advantage. At the amateur level, tells are simpler. Feet and legs are the biggest moving parts of your body, so skittish tapping is a dead giveaway. So is looking at a hand of cards and smiling, or rearranging cards with quivering fingertips. But at the professional level, tells would be almost impossible for you or me to read. Happy spent his career learning how to read these tells. “If you know what the other player is going to do, it’s easier to defend against it.” Like others competing at his level, Happy might prepare for a major tournament by spending hours reviewing tapes of his competitors’ previous games in order to instantly translate their tells during live competition.
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Sally Hogshead (Fascinate: Your 7 Triggers to Persuasion and Captivation)
“
we are most likely to find revolutions where a period of improving economic and social conditions is followed by a short, sharp reversal in those conditions. Thus it is not the traditionally most downtrodden people--who have come to see their deprivation as part of the natural order of things--who are especially liable to revolt. Instead, revolutionaries are more likely to be those who have been given at least some taste of a better life." When what we have is taken away we react even harsher than when conditions are already depressed.
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”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
And sometimes it doesn't matter how hard you try, how persuasive you can be, how much skill you have... you can't have everything. Sometimes you just can't win."
"No. Sometimes you don't win." He gets to his feet, and Red stands beside him. "But I'll be damned if that's going to stop me from trying.
”
”
daystar721
“
So hone your communication skills just as keenly as your craft. Learn to write clear e-mails and compelling copy; to deliver persuasive presentations; to chair a productive meeting; to make those “difficult” conversations go more smoothly. Invest time in networking and building strong working relationships (not the same as friendships). When someone on your team needs help, offer it—what goes around comes around.
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Jocelyn K. Glei (Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (99U Book 2))
“
Persistence Pays - The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive.” – Jason Nazar, CEO and co-founder, Docstoc [8]
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Robert Andrews (Startup Blueprint: 7 Skills For Founders, Builders & Leaders)
“
The quality of the problem that is found is a forerunner of the quality of the solution that is attained. It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship, that often sets the creative person apart from others in his field.
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Daniel H. Pink
“
Tomorrow you might interpret an event entirely differently than you would right now. Our experiences are not absolute but rather contextual.
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”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Drops of Sweat, a Nervous Blink, and Other “Tells” Tournament poker is no longer a game of cards, but a game of interpretation, deception, and self-control. In an interview, Happy says that memorizing and recognizing your opponent’s nuances can be more decisive than luck or skill. Imperceptible gestures can reveal a million dollars’ worth of information. Players call these gestures “tells.” With a tell, a player unintentionally exposes his thoughts and intentions to the rest of the table. The ability to hide one’s tells—and conversely, to read the other players’ tells—offers a distinct advantage. At the amateur level, tells are simpler. Feet and legs are the biggest moving parts of your body, so skittish tapping is a dead giveaway. So is looking at a hand of cards and smiling, or rearranging cards with quivering fingertips. But at the professional level, tells would be almost impossible for you or me to read. Happy spent his career learning how to read these tells. “If you know what the other player is going to do, it’s easier to defend against it.” Like others competing at his level, Happy might prepare for a major tournament by spending hours reviewing tapes of his competitors’ previous games in order to instantly translate their tells during live competition.
”
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Sally Hogshead (Fascinate: Your 7 Triggers to Persuasion and Captivation)
“
Strategy #3: Explore new things If negotiation makes you feel prickly or uncomfortable, focus on doing or exploring things that are out of your comfort zone. You don’t need to become a perfect negotiator to achieve the desired results.
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Patrick Kennedy (Power Negotiation: Getting To The YES...Strategies To Get What You Want, When You Want It (Persuasion, Communication Skills, Negotiation, Negotiation Genius) ... Getting Yes, Negotiation Tactics Book 1))
“
environmental science be
worth my while? Do I have a chance to get a good grade?” The
answers to these questions depend, to a large extent, on you and
how you decide to apply yourself. Expecting to be interested and
to do either well or poorly in your classes often turns out to be a
self-fulfilling prophecy. As Henry Ford once said, “If you think
you can do a thing, or think you can’t do a thing, you’re right.”
Cultivating good study skills can help you to reach your goals
and make your experience in environmental science a satisfying
and rewarding one. The purpose of this introduction is to give you
some tips to help you get off to a good start in studying. You’ll find
that many of these techniques are also useful in other courses and
after you graduate, as well.
Environmental science, as you can see by skimming through
the table of contents of this book, is a complex, transdisciplinary
field that draws from many academic specialties. It is loaded with
facts, ideas, theories, and confusing data. It is also a dynamic,
highly contested subject. Topics such as environmental contributions to cancer rates, potential dangers of pesticides, or when and
how much global warming may be caused by human activities are
widely disputed. Often you will find distinguished and persuasive
experts who take completely opposite positions on any particular
question. It will take an active, organized approach on your part
to make sense of the vast amount of information you’ll encounter here. And it will take critical, thoughtful reasoning to formulate
your own position on the many controversial theories and
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”
William P. Cunningham (Environmental Science: A Global Concern)
“
It’s not by story alone that successful advocates urge others to take action. Advocating with our personal stories takes a specific kind of preparation. It requires practice with elements of persuasion, public speaking, media interview skills and storytelling—not to mention healthy does of fortitude and commitment.
”
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John Capecci and Timothy Cage
“
The first impression is the most critical when creating association. This is also known as the “anchoring effect”; like a ship's anchor we overly value the first piece of information we experience, essentially weighing down all subsequent information.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Each advertisement or commercial represents an individual mythology, which also contributes to the overall brand mythology. Megabrand advertising doesn't just sell a product; it creates an emotional bond between the brand and the consumer. Advertising creates this bond by mythologizing the product; by humanizing it; and by giving the product a distinct identity, personality, and sensibility. Advertising mythologizes brands by wrapping them in consumers' dreams and fantasies.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Want to get someone to do something for you? Start small. This is one of the classic compliance techniques; it involves a small request followed by a larger one.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Although the initial request may be granted simply due to the need to appear polite and respectful, subsequent requests can trigger a belief that you actually like the requester or want to help them. In an attempt to justify the decision to ourselves of why we helped them, it becomes easy to convince ourselves of a willingness that previously didn't exist.
”
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Authority is really about trust. We want to trust another person to guide us in what to do. The sad truth is that most of us don't want to think for ourselves all the time. We want that figure in our lives to guide us and provide the message that implies, “Don't worry, everything is under control. Just listen to me.
”
”
Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Insane pressure creates tension, we seek release from tension. This is the closure principle and it's simple—hound and annoy another person until they finally succumb and give in.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
Not only are you curious but also there is a need for closure, to see the thing through. Buying an item creates tension in the form of wanting. I want the object and the release of tension I seek comes in the form of the purchase.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
The uniform of a policeman, the coat of a doctor or someone's title are all powerful vehicles for authority. The principle works in two ways. First, we will obey without thinking and, second, we don't permit ourselves to challenge it.
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Sia Mohajer (The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader)
“
The noted archaeologist Richard Leakey ascribes the essence of what makes us human to the reciprocity system: “We are human because our ancestors learned to share their food and their skills in an honored network of obligation,”9
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Work is of two kinds: first, altering the position of matter at or near the earth's surface relatively to other such matter; second, telling other people to do so. The first kind is unpleasant and ill paid; the second is pleasant and highly paid. The second kind is capable of indefinite extension: there are not only those who give orders, but those who give advice as to what orders should be given. Usually two opposite kinds of advice are given simultaneously by two organized bodies of men; this is called politics. The skill required for this kind of work is not knowledge of the subjects as to which advice is given, but knowledge of the art of persuasive speaking and writing, i.e., of advertising.
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”
Anonymous
“
One story Plato used to teach about the limitations of democracy was about a ship in the middle of the ocean. On this ship was a gruff, burly captain who was rather shortsighted and slightly deaf. He and his crew followed the principles of majority rule on decisions about navigational direction. They had a very skilled navigator who knew how to read the stars on voyages, but the navigator was not very popular and was rather introverted. In the panic of being lost, the captain and crew made a decision to follow the most charismatic, eloquent, and persuasive of the crew members. They ignored and ridiculed the navigator’s suggestions, remained lost, and ultimately starved to death at sea. One
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Annette Simmons (Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling)
“
Skilled hand movement, particularly the manipulation of objects in the environment, is another persuasive example of a time-locked perceptuomotor activity. More sophisticated forms of real-time situated cognition can be seen in any activity that involves continuous updating of plans in response to rapidly changing conditions.
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Anonymous
“
The secret to selling great work is to sell the idea of the work before you sell the work.
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Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
It is more difficult to process information if it is coming at you in the written and spoken form at the same time.
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”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and get out of the presentation.
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Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
It should seem as if we’re thinking of these words for the first time as we say them. In fact, it should feel as if we’re telling this particular story for the first time.
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Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)
“
Just spend a bit of time bringing the same level of creativity to selling the work as you brought to creating the work.
”
”
Peter Coughter (The Art of the Pitch: Persuasion and Presentation Skills that Win Business)