“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?" Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. "Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
As for Percy, he held his magic ballpoint pen like he was trying to decide whether to bust out some sword moves or autograph Nike’s chariot.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Leo!” Jason was shaking his shoulder. “Hey, man, why are you hugging Nike?”
Leo’s eyes fluttered open. His arms were wrapped around the human-sized statue in Athena’s hand. He must have been thrashing in his sleep. He clung to the victory goddess like he used to cling to his pillow when he had nightmares as a kid. (Man, that had been so embarrassing in the foster homes.)
He disentangled himself and sat up, rubbing his face.
“Nothing,” he muttered. “We were just cuddling.
”
”
Rick Riordan (The House of Hades (The Heroes of Olympus, #4))
“
Nike could start you two fighting easily.” Percy gave her a sideways smile. “Yeah, we can’t have another incident like in Kansas. I might kill my bro Jason.” “Or I might kill my bro Percy,” Jason said amiably. “Which proves my point,” Annabeth said.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
When you see only problems, you’re not seeing clearly.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Percy muttered. ‘I want to drown her.’
‘Be patient, water boy.’
‘Don’t call me water boy.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour.
‘Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!’
Hazel rolled her eyes. ‘You’re both impossible.’
Behind Leo, a thunderous voice shook the ruins: ‘YOU WILL DIE NOW!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
The Nike swoosh logo would make an interesting mustache—on a man who runs his mouth all the time.
”
”
Jarod Kintz (This Book Title is Invisible)
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Okay, that was, I have to say, about the cheesiest thing I ever heard in my life,” I say to Angela as we’re milling around afterward. We hug, so Billy can take our picture. “I mean, seriously. Just be? You should write ads for Nike.
”
”
Cynthia Hand (Hallowed (Unearthly, #2))
“
Beating the competition is relatively easy. Beating yourself is a never-ending commitment.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
She doesn't even know how to kill things properlike? What kind of girl have you given me to, goddess?" Vic protested, fixing his eye on Nike once more.
Nike let out a laugh. " Vic is a little bloodthirsty. You'll get used to it.
”
”
Jennifer Estep (Touch of Frost (Mythos Academy, #1))
“
Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.
”
”
Christopher McDougall (Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen)
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?" Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. "Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan
“
The giant raised his fist, and a voice cut through the dream.
"Leo!" Jason was shaking his shoulder. "Hey, man, why are you hugging Nike?"
Leo's eyes fluttered open. His arms were wrapped around the human-sized statue in Athena's hand. He must have been thrashing in his sleep. He clung to the victory goddess like he used to cling to his pillow when he had nightmares as a kid. (Man, that had been so embarrassing in the foster homes.)
He disentangled himself and sat up, rubbing his face.
"Nothing," he muttered. "we were just cuddling. Um, what's going on?
”
”
Rick Riordan (The House of Hades (The Heroes of Olympus, #4))
“
I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Cutting through the roar of the wind, the goddess Nike screamed from the stables: “YOU CAN DO BETTER, STORM! GIVE ME A HUNDRED AND TEN PERCENT!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
He forced his fists to unclench. "Look, lady, we're not going all Hunger Games on each other. Isn't going to happen." "But you will win a fabulous honor!" Nike reached into a basket at her side and produced a wreath of thick leaves and laurels. "This crown of leaves could be yours! You can wear it on your head! Think of the glory!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Look, lady, we're not going to go all HUNGER GAMES on each other. Isn't going to happen.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?'
Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour.
‘Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan
“
Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.
”
”
Naomi Klein (No Logo)
“
I had a dream about you last night. We started a shoe company, and a competitor (probably someone from Nike) attacked you, so I had to stab them in the throat with a shoelace. I guess it would have been better to use that shoelace to strangle them.
”
”
Jarod Kintz (The Titanic would never have sunk if it were made out of a sink.)
“
We are the authors of our destinies. No one can see the vision any clearer, believe in and work any harder to make it a reality more than the visionary.
”
”
Nike Campbell-Fatoki
“
That awkward moment when your wearing Nikes but you just can't do it...
”
”
Skylar Blue
“
Do the little things. In the future when you look back, they'd have made the greatest change.
”
”
Nike Thaddeus
“
Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets gets left on the sidelines, and I didn't want that.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
What if we promoted, like, Adidas shoes?" Percy wondered. "Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
But you will win a fabulous honor!" Nike reached into a basket at her side and produced a wreath of thick green laurels. "This crown of leaves could be yours! You can wear it on your head! Think of the glory!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Percy’s hand went to his pocket. He slipped out his pen, Riptide. ‘You’re right. So if Nike was anywhere … this would be a good spot.’ Frank scanned their surroundings. ‘I don’t see anything.’ ‘What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?
”
”
Rick Riordan
“
He was easy to talk to, and easy not to talk to—equally important qualities in a friend.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
No matter the sport-no matter the human endeavor, really-total effort will win people's hearts
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Somewhere behind them, Nike yelled, “Try harder! That popcorn was not fatal!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
When fascism comes to America, it will not be in brown and black shirts. It will not be with jack-boots. It will be Nike sneakers and Smiley shirts...
”
”
George Carlin
“
Learn everything you can learn now while you are young. If you think you are old now, well let me remind you that NOTHING IS TOO LATE. If you will start it now, you are never too old to do it! Don't wait for another year older for you to learn something new. JUST DO IT. (You listen to Nike!)
”
”
Diana Rose Morcilla
“
Tko govori o dekolonizaciji? Ništa tako ne kolonizira kao svjetska reklama: u dnu kolibe na kraju svijeta Nike, Coca-Cola, Gap i Calvin Klein zamijenili su Francusku, Englesku, Španjolsku i Belgiju.
”
”
Frédéric Beigbeder (99 francs)
“
Larry had brought me blue jeans, a red polo shirt, jogging socks, my white Nikes, an extra cross from my suitcase, the silver knives, the Firestar complete with inner pants holster, and the Browning and its shoulder holster. He'd forgotten a bra, but hey, except for that it was perfect.
”
”
Laurell K. Hamilton (Bloody Bones (Anita Blake, Vampire Hunter, #5))
“
A gust of wind went Nike across the flat landscape
”
”
J.R. Ward (Crave (Fallen Angels, #2))
“
Будь я на месте ребят из «NIKE», я бы точно сменил промо
слоган для территории России с «Just do it» на «Do something».
”
”
Sergey Minaev
“
The only one who can tell you "You can't" is you. And you don't have to listen.-Nike
”
”
Dean Karnazes (Run! 26.2 Stories of Blisters and Bliss)
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
”
”
Naomi Klein (No Logo)
“
You never get a second chance to make a first impression. God bless those who see beyond our flaws painted in bold strokes.
”
”
Nike Thaddeus
“
Why is it always so hard to get started?
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of NIKE)
“
We don't live through life only by our own experiences, we live through life with other people's experience as a reference too.
”
”
Nike Thaddeus
“
We must all be professors of the jungle.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn't mean stopping. Don't ever stop.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
What if we promoted, like, Adidas or something? Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Heroes of Olympus (The Heroes of Olympus, #1-3))
“
It was easy to root for the winners. No, he liked the punch-drunk ones, half walking at mile twenty-three, tongues flapping like Labradors. Tumbling across the finish line by hook or by crook, feet pounded to bloody meat in their Nikes. The laggards and limpers who weren’t running the course but running deep into their character—down into the cave to return to the light with what they found. By the time they got to Columbus Circle, the TV crews have split, the cone cups of water and Gatorade litter the course like daisies in a pasture, and the silver space blankets twist in the wind. Maybe they had someone waiting for them and maybe they didn’t. Who wouldn’t celebrate that?
”
”
Colson Whitehead (The Nickel Boys)
“
Successful heretics create their own religions....You can recognize the need for faith in your idea, you can find the tribe you need to support you, and yes, you can create a new religion around your faith. Steve Jobs did it on purpose at Apple and Phil Knight is famous for doing it at Nike.
”
”
Seth Godin (Tribes: We Need You to Lead Us)
“
Elijah is overwhelmed by the sheer fact of all the people who have walked over this very spot. As he watches Nikes and loafers glide past, he tries to fathom the feet of centuries ago. A person could stay in this same place his whole life and meet millions of people from all over the world. But instead, everyone moves on, and meets no one.
”
”
David Levithan (Are We There Yet?)
“
There once was a poor man who walked around without shoes. His feet were covered in calluses. One day a rich man felt sorry for the poor man and bought him a pair of Nikes. The poor man was extremely grateful and wore the shoes constantly.
Well after a year or so, the shoes fell apart. So the poor man had to go back to running around barefoot, only now all his calluses were gone and his feet got all cut up and soon the cuts became infected and the man got sick and eventually, after they cut off his legs, he died.
I call that particular story "Love, Death & Nikes." A real cheer me up story for Mr. Monster. That's right! All for you. Oh and something else: fuck you Mr. Monster.
”
”
Mark Z. Danielewski (House of Leaves)
“
Every kind of relationship needs encouragement from both parties. Be it marriage, dating, friendship, enmity etc.
”
”
Nike Thaddeus
“
confidence was cash. You had to have some to get some. And people were loath to give it to you.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Allow yourself to see the good in people. Not every sinister face harbors a wicked heart.
”
”
Nike Thaddeus
“
All is vanity, says the Bible. All is now, says Zen, All is dust, says the desert.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Does anyone beside me experience a deep sorrow that someone called a "Hero for the Planet" and a "star of the sustainability movement" is designing truck factories and Nike headquarters? Ninety percent of the large fish in the ocean are gone. Ninety-seven percent of the world's native forests have been cut. There are 2 million dams just in the United States. Once-mighty flocks of passenger pigeons are gone. Islands full of great aucks, gone. Rich runs of salmon, gone. Gone. Gone. Gone. The oceans are filled with plastic. Every stream in the United States is contaminated with carcinogens. The world is being killed, and this is the respond? Not only am I angry, not only am I disgusted, I am also deeply, deeply sorrowful.
And I am deeply ashamed.
We need to act differently.
”
”
Derrick Jensen (What We Leave Behind)
“
We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
”
”
Naomi Klein
“
The reality is that most consumers in the developed world would rather not know where their phones and gas come from as long as the prices are low. If you know, you must act, so it is better not to know. The occasional scandal over inhuman working conditions in Chinese factories (or women’s rights in Saudi Arabia) allows some liberals to feel better when a Nike or Apple announces an investigation that is quickly forgotten by the time the next shoe or gadget comes out.
”
”
Garry Kasparov (Winter Is Coming: Why Vladimir Putin and the Enemies of the Free World Must Be Stopped)
“
Don't settle… The worst thing will be to find the man or woman that truly deserves you after you've married one who doesn't.
”
”
Nike Thaddeus
“
I like to write literature that reads like pulp fiction.
”
”
Nike N. Chillemi
“
If my life was to be all work no play, I wanted my work to be play.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Two dates in one night - not bad at all! Hannah's frown changed to a grin as she lifted the lid and dropped her very favourite five-year-old pair of Nikes inside.
”
”
Joanne Fluke (Chocolate Chip Cookie Murder (Hannah Swensen, #1))
Phil Stamper (As Far As You'll Take Me)
“
Cunoașteți diferența dintre bogați și săraci? Săracii vând droguri pentru ca să-și cumpere Nike, iar bogații vând Nike pentru ca să-și cumpere droguri.
”
”
Frédéric Beigbeder (99 francs)
“
When I pointed out this fallacy in her thought process, however, all she said was, “Just do it,” only not the way they say it in Nike ads. She said it the way the Wicked Witch of the West said it to the winged monkeys when she sent them out to kill Dorothy and her little dog, too.
”
”
Jenny Carroll (Ninth Key (The Mediator, #2))
“
In the gathering gloom only his white Nike headband and his white Nike shoes and the white stripe down the side of his dark Nike running suit were visible, as though there were no man at all among the trademarks.
”
”
Thomas Harris (Hannibal (Hannibal Lecter, #3))
“
Just do it! Well, later!
”
”
Nike
“
maybe the cure for any burnout is to work harder.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
We're all Running People, as the Tarahumara have always known. But the American approach -- ugh. Rotten at its core. It was too artificial and grabby, Vigil believed, too much about getting stuff and getting it now: medals, Nike deals, a cute butt. It wasn't art; it was business, a hard-nosed quid pro quo. No wonder so many people hated running; if you thought it was only a means to an end--an investment in becoming faster, skinnier, richer--then why stick with it if you weren't getting enough quo for your quid?
”
”
Christopher McDougall (Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen)
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
But my hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wasn't much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
24 hours a day, ain't enough anymore! But give some a Century a day and procrastination would still be their undoing.
”
”
Nike Thaddeus
“
When you see your feet with no footwear, also see those with no feet.
”
”
Amit Kalantri
“
The seeds we sow today will grow to serve as shades for weary travellers tomorrow
”
”
Nike Thaddeus
“
Perfection isn't necessarily found only in publicly accepted trends. Perfection is found in self.
”
”
Nike Thaddeus
“
Whether you’re an elite or a first-timer, that’s the magic of marathoning, the recognition of your own potential that had been there all along.
”
”
Kara Goucher (The Longest Race: Inside the Secret World of Abuse, Doping, and Deception on Nike's Elite Running Team)
“
the other kids at school got brands, Nike and Adidas. I never got brands. One time I asked my mom for Adidas sneakers. She came home with some knockoff brand, Abidas. “Mom, these are fake,” I said. “I don’t see the difference.” “Look at the logo. There are four stripes instead of three.” “Lucky you,” she said. “You got one extra.
”
”
Trevor Noah (Born a Crime: Stories from a South African Childhood (One World Essentials))
“
The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia's professional sports teams, even our high school mascot that you athletes wear to battle other schools - some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika.
”
”
Matthew Quick (Forgive Me, Leonard Peacock)
“
a full-throated, full-hearted thanks to my Penelope, who waited. And waited. She waited while I journeyed, and she waited while I got lost. She waited night after night while I made my maddeningly slow way home—usually late, the dinner cold—and she waited the last few years while I relived it all, aloud, and in my head, and on the page, even though there were parts she didn’t care to relive. From the start, going on half a century, she’s waited, and now at last I can hand her these hard-fought pages and say, about them, about Nike, about everything: “Penny, I couldn’t have done it without you.
”
”
Phil Knight (Shoe Dog)
“
Greatness needs a lot of things,
But it doesn't need an audience.
”
”
Nike
“
Business is no more about making money than the human body is about making blood. Yes you need to make the stuff, but only to serve your higher aims.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
When it came rolling in, the money affected us all. Not much, and not for long, because none of us was ever driven by money. But that's the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Nineteen members of an Army detachment were arrested on pot charges at a Nike Hercules base on Mount Gleason, overlooking Los Angeles. One of them had been caught drying a large amount of marijuana on land belonging to the U.S. Forest Service. Three enlisted men at a Nike Hercules base in San Rafael, California, were removed from guard duty for psychiatric reasons. One of them had been charged with pointing a loaded rifle at the head of a sergeant. Although illegal drugs were not involved in the case, the three men were allowed to guard the missiles, despite a history of psychiatric problems. The squadron was understaffed, and its commander feared that hippies—“people from the Haight-Ashbury”—were trying to steal nuclear weapons.
”
”
Eric Schlosser (Command and Control: Nuclear Weapons, the Damascus Accident, and the Illusion of Safety)
“
Like books, sports give people a sense of having lived other lives, of taking part in other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
“
Why you do such a thing?” Ito demanded. “Because I think Blue Ribbon could be great success,” Sumeragi said, “maybe $20 million account. I shake hands many times with Mr. Steve Prefontaine. I shake hands with Mr. Bill Bowerman. I go many times to Trail Blazer game with Mr. Phil Knight. I even pack orders at warehouse. Nike is my business child. Always it is nice to see one’s business child grow.” “So then,” Ito said, “you hide invoices because . . . you . . . like these men?” Deeply ashamed, Sumeragi bowed his head. “Hai,” he said. “Hai.
”
”
Phil Knight (Shoe Dog)
“
Самым хитрым эффектом этого смещения центра внимания стало то обстоятельство, что через несколько лет после концертов под эгидой Molson, спонсированных Pepsi папских визитов, зоопарков Izod (торговая марка Lacoste) и баскетбольных программ в группах продленного дня компании Nike в обществе укоренилось убеждение: чтобы осуществиться, любому событию — от мелкого общественного мероприятия до больших религиозных съездов — требуется спонсор. Например, август 1999 года стал свидетелем первой в истории частной свадьбы при поддержке корпоративного спонсора. Это и есть то, что Лесли Сэйван, автор книги «Спонсируемая жизнь» (The Sponsored Life), называет главным признаком «спонсируемого сознания»: все мы коллективно стали разделять убеждение, что не сами корпорации хотят поживиться за счет нашей культурной и общественной деятельности, а что творчество и общественная жизнь были бы невозможны без их щедрости.
”
”
Naomi Klein (No Logo)
“
God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and downs, so some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.
It's all the same drive. The same dream.
It would be nice to help them avoid the typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt.
I'd like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull's-eye on their backs. The better they get, the bigger the bull's-eye. It's not one man's opinion; it's a law of nature.
”
”
Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
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„Nach getaner Arbeit“, murmelte Nike ungnädig.
Ihrer Meinung nach überarbeitete sich der Weihnachtsmann nicht gerade, auch wenn er darauf achtete, in den Medien so dargestellt zu werden. Er lieferte nicht einmal die Geschenke aus, obwohl er dafür gefeiert wurde. In Interviews, bei denen sich der feine Herr stets mit Schlitten und Rentieren fotografieren ließ, sprach er nie darüber, dass das Ausliefern der Gaben zu den Arbeiten der Weihnachtselfen gehörte. Bei solchen Gelegenheiten wurden sie von ihm nur als seine kleinen Helferlein bezeichnet, die in den Werkstätten am Nordpol die Spielzeuge zusammenbauten, welche die braven Kinder dann zu Weihnachten unter dem Christbaum fanden. In Wahrheit hielt der Weihnachtsmann nur werbewirksam seinen Rauschebart und seine weiße Lockenpracht in die Kameras und griff die Lorbeeren ab, die eigentlich den Elfen zugestanden hätten.
Nike schnaubte abfällig.
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Martina Bernsdorf (Weihnachtselfen küssen gut (German Edition))
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People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You must forget that internal voice screaming, begging, “Not one more step!” And when it’s not possible to forget it, you must negotiate with it. I thought over all the races in which my mind wanted one thing, and my body wanted another, those laps in which I’d had to tell my body, “Yes, you raise some excellent points, but let’s keep going anyway . . .
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Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)
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Like our other needs, meaning is an inherent expectation. Its denial has dire consequences. Far from a purely psychological need, our hormonees and nervous systems clock its presence or absence. As a medical study in 2020 found, the "presence [of] and search for meaning in life are important for health and well-being." Simply put, the more meaningful you find your life, the better your measures of mental and physical health are likely to be.
It is itself a sign of the times that we even need such studies to confirm what our experience of life teaches. When do you feel happier, more fulfilled, more viscerally at ease: when you extend yourself to help and connect with others, or when you are focused on burnishing the importance of your little egoic self? We all know the answer, and yet somehow what we know doesn't always carry the day.
Corporations are ingenious at exploiting people's needs without actually meeting them. Naomi Klein, in her book No Logo, made vividly clear how big business began in the 1980s to home in on people's natural desire to belong to something larger than themselves. Brand-aware companies such as Nike, Lululemon, and the Body Shop are marketing much more than products: they sell meaning, identification, and an almost religious sense of belonging through association with their brand.
"That pressuposes a kind of emptiness and yearning in people," I suggested when I interviewed the prolific author and activist. "Yes," Klein replied. "They tap into a longing and a need for belonging, and they do it by exploiting the insight that just selling running shoes isn't enough. We humans want to be part of a transcendent project.
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Gabor Maté (The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture)
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the fact is, our relationships to these corporations are not unambiguous. some memebers of negativland genuinely liked pepsi products. mca grew up loving star wars and didn't mind having his work sent all over the united states to all the "cool, underground magazines" they were marketing to--why would he? sam gould had a spiritual moment in the shower listening to a cd created, according to sophie wong, so that he would talk about tylenol with his independent artist friends--and he did. many of my friends' daughters will be getting american girl dolls and books as gifts well into the foreseeable future. some skateboarders in washington, dc, were asked to create an ad campaign for the east coast summer tour, and they all love minor threat--why not use its famous album cover? how about shilling for converse? i would have been happy to ten years ago. so what's really changed?
the answer is that two important things have changed: who is ultimately accountable for veiled corporate campaigns that occasionally strive to obsfucate their sponsorship and who is requesting our participation in such campaigns. behind converse and nike sb is nike, a company that uses shit-poor labor policies and predatory marketing that effectively glosses over their shit-poor labor policies, even to an audience that used to know better. behind team ouch! was an underground-savvy brainreservist on the payroll of big pharma; behind the recent wave of street art in hip urban areas near you was omd worldwide on behalf of sony; behind your cool hand-stenciled vader shirt was lucasfilm; and behind a recent cool crafting event was toyota. no matter how you participated in these events, whether as a contributor, cultural producer, viewer, or even critic, these are the companies that profited from your attention.
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Anne Elizabeth Moore (Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity)
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It seems wrong to call it "business". It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more. Each new day brought fifty new problems, fifty tough decisions that needed to be made, right now, and we were always acutely aware that one rash move, one wrong decision could be the end. The margin for error was forever getting narrower, while the stakes were forever creeping higher–and none of us wavered in the belief that "stakes" didn't mean "money". For some, I realize, business is the all-out pursuit of profits, period, full stop, but for use business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day of the human body isn't our mission as human beings. It's a basic process that enables our higher aims, and life always strives to transcend the basic processes of living–and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great business do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the life of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is–you're participating more fully in the whole grand human drama. More than simply alive, you're helping other to live more fully, and if that's business, all right, call me a businessman.
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Phil Knight (Shoe Dog: A Memoir by the Creator of Nike)