Nike Basketball Quotes

Michael Jordan, the basketball great, is a case in point. In a famous Nike commercial, he said: ‘I’ve missed more than nine thousand shots. I’ve lost almost three hundred games. Twenty-six times I’ve been trusted to take the game-winning shot and missed.’ For many the ad was perplexing. Why boast about your mistakes? But to Jordan it made perfect sense. ‘Mental toughness and heart are a lot stronger than some of the physical advantages you might have,’ he said. ‘I’ve always said that and I’ve always believed that.’ James

When Jordan took the court for the first time wearing his special red-and-black shoes, the NBA fined the Bulls $1,000 for violating the league’s uniform dress code. Nike cleverly seized on the fine as a publicity opportunity, producing a television commercial that showed Jordan bouncing a ball as a voice said: “On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Fortunately, the NBA can’t keep you from wearing them. Air Jordans from Nike.

It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

Kobe just wasn’t cool,” said Elizabeth Kaye, the Laker biographer. “There’s no coolness to him at all.” His Adidas shoes, first the EQT Elevation, then the KB8, then the KB8 II, never sold particularly well, in part because Bryant had 0.00 percent street cred and in part because the brand wasn’t Nike or And1. (“The second Kobe shoe looked like a toaster,” said Russ Bengtson, who covered footwear for Slam. “Nobody wants to play basketball in toasters.”) One model of “the Kobe” had a depiction of Kobe’s profile on a gold coin gracing the inner lining. It was preposterous.

Galen Rupp matriculated as a freshman at the University of Oregon in 2004 and was performing well. There was only one problem—Salazar didn’t have any faith that the head track-and-field coach was the right collegiate mentor for his young protégé. So Salazar and Cook helped orchestrate the firing of coach Martin Smith, a quirky leader who many of the Nike loyalists didn’t think was the right fit for Rupp. In this effort they came to loggerheads with Bill Moos, the university’s athletic director. Knight and Nike had had a long and mutually prosperous twelve-year run with Moos in which the school’s athletic budget grew from $18.5 million to $41 million. But he didn’t want to fire his head coach, who was objectively good at his job. Knight threatened to withhold funding for the construction of the school’s new basketball arena until both coach and director were gone. Less than a week after he led the team to a sixth-place finish at the NCAA indoor championships, Smith was replaced by former Stanford coach Vin Lananna, a devout “Nike guy.” Moos would retire a year later, saying, “I created the monster that ate me.” Knight then made a donation of $100 million—the largest donation in Oregon history—to the university.

But I also thought of all the games I’d seen through the years—football, basketball, baseball—when one team had a big lead in the final seconds, or innings, and relaxed. Or tightened. And therefore lost. I told myself to stop looking back, keep my gaze forward.

So while Jordan told me to "just do it," my parents reminded me of a guy who once laced my Nikes at Stride Rite and talked about his years playing pro basketball in Europe -- a cautionary tale to show me and my sister the value of practical goals.