New Home Buyers Quotes

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If you study the words in ads for a real-estate agent’s own home, meanwhile, you see that she indeed emphasizes descriptive terms (especially “new,” “granite,” “maple,” and “move-in condition”) and avoids empty adjectives (including “wonderful,” “immaculate,” and the telltale “!”). Then she patiently waits for the best buyer to come along
Steven D. Levitt (Freakonomics: A Rogue Economist Explores the Hidden Side of Everything)
As lighting manufacturers developed new, more energy-efficient technologies, such as LEDs and fluorescents, suddenly a light bulb was not just a light bulb anymore. But no one told us light-bulb buyers. “People don’t know they should be looking for three thousand degrees Kelvin, or what we call warm light, so instead they come home with four thousand or five thousand degrees Kelvin, which is cool light.” This information is printed on packages, but most people don’t know to look for it.
Ingrid Fetell Lee (Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness)
For most people moving is a tiring experience. When on the verge of moving out to a new home or into a new office, it's only natural to focus on your new place and forget about the one you’re leaving. Actually, the last thing you would even think about is embarking on a heavy duty move out clean. However, you can be certain that agents, landlords and all the potential renters or buyers of your old home will most definitely notice if it's being cleaned, therefore getting the place cleaned up is something that you need to consider. The process of cleaning will basically depend to things; how dirty your property and the size of the home. If you leave the property in good condition, you'll have a higher the chance of getting back your bond deposit or if you're selling, attracting a potential buyer. Below are the steps you need to consider before moving out. You should start with cleaning. Remove all screws and nails from the walls and the ceilings, fill up all holes and dust all ledges. Large holes should be patched and the entire wall checked the major marks. Remove all the cobwebs from the walls and ceilings, taking care to wash or vacuum the vents. They can get quite dusty. Clean all doors and door knobs, wipe down all the switches, electrical outlets, vacuum/wipe down the drapes, clean the blinds and remove all the light covers from light fixtures and clean them thoroughly as they may contain dead insects. Also, replace all the burnt out light bulbs and empty all cupboards when you clean them. Clean all windows, window sills and tracks. Vacuum all carpets or get them professionally cleaned which quite often is stipulated in the rental agreement. After you've finished the general cleaning, you can now embark on the more specific areas. When cleaning the bathroom, wash off the soap scum and remove mould (if any) from the bathroom tiles. This can be done by pre-spraying the tile grout with bleach and letting it sit for at least half an hour. Clean all the inside drawers and vanity units thoroughly. Clean the toilet/sink, vanity unit and replace anything that you've damaged. Wash all shower curtains and shower doors plus all other enclosures. Polish the mirrors and make sure the exhaust fan is free of dust. You can generally vacuum these quite easily. Finally, clean the bathroom floors by vacuuming and mopping. In the kitchen, clean all the cabinets and liners and wash the cupboards inside out. Clean the counter-tops and shine the facet and sink. If the fridge is staying give it a good clean. You can do this by removing all shelves and wash them individually. Thoroughly degrease the oven inside and out. It's best to use and oven cleaner from your supermarket, just take care to use gloves and a mask as they can be quite toxic. Clean the kitchen floor well by giving it a good vacuum and mop . Sometimes the kitchen floor may need to be degreased. Dust the bedrooms and living room, vacuum throughout then mop. If you have a garage give it a good sweep. Also cut the grass, pull out all weeds and remove all items that may be lying or hanging around. Remember to put your garbage bins out for collection even if collection is a week away as in our experience the bins will be full to the brim from all the rubbish during the moving process. If this all looks too hard then you can always hire a bond cleaner to tackle the job for you or if you're on a tight budget you can download an end of lease cleaning checklist or have one sent to you from your local agent. Just make sure you give yourself at least a day or to take on the job. Its best not to rush through the job, just make sure everything is cleaned thoroughly, so it passes the inspection in order for you to get your bond back in full.
Tanya Smith
Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.
Micah Solomon (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business)
Proximity to transportation How close your house is to trains, buses, or any other mode of public transportation is a significant factor for buyers, particularly if you live on the outskirts of a major city. Garden City, for instance, is about 18 miles east of New York City, and the vast majority of residents commute by train to the city for work. Houses that are in walking distance of a train station are more attractive for buyers in this area because of convenience and may even sell for a slightly higher price than a similar home on the other side of town that is not in walking distance of the train.
Jackie Bondanza (The Homeowner's Guide to For Sale By Owner: Everything You Need to Know to Sell Your Home Yourself and Save Thousands)
Data on how such buyers affect the listed market are difficult to corral. But an InvestigateWest analysis of roughly 12,000 buyers who paid cash for listed homes in Multnomah County between 2006 and 2014 found more than 850 individuals or their corporate doppelgangers buying between two and nine homes. Those buyers were joined by the 26 institutional investors that captured hundreds more. Translation? Among the approximately 12,000 purchases, there were at least 2,750 flips, remodels, redevelopments and new rental acquisitions in place of new homeowners at the lowest price point of the market. Owing to the lack of transparency in real estate holdings — many homes were acquired by opaquely named corporations, and some buyers use several at a time — and to the tendency of equity groups to place houses in the names of their investors rather than of the investment company, that number is likely much higher.
Anonymous
In a market where multiple offers are raising prices, Teri Toombs, Principal Broker at Living Room Realty, says she discourages people from overpaying for homes. But some can’t resist. Some people don’t want to continue renting. And they don’t care what that costs. An in-house poll led by Toombs’ colleague Alyssa Isenstein Krueger, Living Room found more than a few first-time buyers with cash to throw around. The Living Room agents that responded said that of 148 first-time buyers served in 2014, 42 percent came to the table with funds from friends and relatives to help grab whatever edge they could leverage. The sums ranged from up to $470,000. It’s not scientific, but it suggests a hard new reality in the market. For those without cash? Those that can’t overpay? “It’s torture. And I try my best to prepare them for what they’re in for and I see them starting to glaze over like, ‘Why is this lady saying all this? Why can’t we just start looking at houses? Why is she bringing us down like this?’” said Toombs. “With determination and being really diligent about it, they can get into a house. But they have to realize that they’re going to be moving into emerging neighborhoods.
Anonymous
lead in water and in the paint of older homes continues to present a significant hazard for pregnant women and young children. Lead paint poses a risk when young children eat or suck on paint chips, or when pregnant women or children breathe dust from deteriorating painted surfaces. Houses built before 1978 are especially suspect, and under a new law passed by Congress in 1992, owners of targeted housing have been required to reveal any information about known lead-based paint to potential buyers or renters
Lise Eliot (What's Going on in There?: How the Brain and Mind Develop in the First Five Years of Life)
Looking to buy a house in Greater Boston? You better move fast. An already tight supply of homes for sale is even more dire in many municipalities this season, driving prices even higher, spurring new bidding wars, and frustrating would-be buyers. The number of single-family houses for sale in Massachusetts plunged 20 percent in April from a year earlier, the 39th consecutive month that inventories have declined from the previous year. That’s according to data released Wednesday by the Massachusetts Association of Realtors.
Anonymous
Genuinely good deals are created through negotiation — by smart buyers. And patience and determination are requirements. Working in the human achievement field I see repeatedly that no matter how strong a person’s determination, if they have more than one good reason for taking action they are more likely to follow through and reap the benefits.
Joseph Éamon Cummins (Not One Dollar More!: How to Save $3,000 to $30,000 Buying Your Next Home (New 2018 edition))
You looked at all the houses in your price range currently on the market, and you made your buying decision. Make sure the agent’s pricing strategy is based on what buyers are going to compare your home to, including new construction, because it is competing for your buyer also.
Donald J. Trump (Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies)
Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive. At the time, the Federal Housing Administration and Veterans Administration not only refused to insure mortgages for African Americans in designated white neighborhoods like Ladera; they also would not insure mortgages for whites in a neighborhood where African Americans were present. So once East Palo Alto was integrated, whites wanting to move into the area could no longer obtain government-insured mortgages. State-regulated insurance companies, like the Equitable Life Insurance Company and the Prudential Life Insurance Company, also declared that their policy was not to issue mortgages to whites in integrated neighborhoods. State insurance regulators had no objection to this stance. The Bank of America and other leading California banks had similar policies, also with the consent of federal banking regulators. Within six years the population of East Palo Alto was 82 percent black. Conditions deteriorated as African Americans who had been excluded from other neighborhoods doubled up in single-family homes. Their East Palo Alto houses had been priced so much higher than similar properties for whites that the owners had difficulty making payments without additional rental income. Federal and state hosing policy had created a slum in East Palo Alto. With the increased density of the area, the school district could no longer accommodate all Palo Alto students, so in 1958 it proposed to create a second high school to accommodate teh expanding student population. The district decided to construct the new school in the heart of what had become the East Palo Alto ghetto, so black students in Palo Alto's existing integrated building would have to withdraw, creating a segregated African American school in the eastern section and a white one to the west. the board ignored pleas of African American and liberal white activists that it draw an east-west school boundary to establish two integrated secondary schools. In ways like these, federal, state, and local governments purposely created segregation in every metropolitan area of the nation.
Richard Rothstein (The Color of Law: A Forgotten History of How Our Government Segregated America)
When condominiums don’t meet government-backed lenders’ standards they become non-warrantable. This means that buyers cannot get standard loans for these properties. They will have to pay cash or pay exorbitant rates through private lenders. When a building is full of non-warrantable condos, the pool of buyers shrinks and lowers the condo’s value. One might think that newer projects would have lower maintenance costs than older projects. But this isn’t always true. Some builders set monthly fees low while they advertise the project. This attracts bargain buyers, but owners soon discover they have inadequate reserves. The monthly fees then skyrocket. Even if the homeowners successfully sue the builder, it is hard to sell any properties while litigation is pending, and values drop. Most states have specific forms for condominium transactions in which the association discloses finances and reserves. Buyers must sign and verify they have examined the financial condition of the project. Pay attention to past history. How old is the roof? When were improvements last made? How often do association dues increase? Even though many people don’t investigate these issues, a home’s value depends on them. CHAPTER 7 BANK FINANCING Banks have a new image. Now you have ‘a friend,’ your friendly banker. If the banks are so friendly, how come they chain down the pens? — Alan King Bank lending standards and terms change daily. This chapter provides general principles that should prove useful over the long term. We will examine how to borrow from banks to acquire or refinance a home. Please note the term “banks” as used here includes credit unions and other major financial institutions. There’s another chapter on non-bank lending to help those who don’t meet the criteria set by major lending institutions.
Alex Goldstein (No Nonsense Real Estate: What Everyone Should Know Before Buying or Selling a Home)
One way for communities to create affordable housing is for local communities to adopt land-use rights. Local governments or community land trusts would provide financing to homebuyers, who would then make land contributions on their properties in perpetuity. As a result, communities would get reimbursed for the goods and services they provide to homeowners, while property buyers would primarily become home buyers not land buyers.
Martin Adams (Land: A New Paradigm for a Thriving World)
Broken Antler Gallery for three seasons, and I knew buyers sometimes disparaged a work as a ploy to negotiate a lower price. “I like it,” said her husband. I felt a rush of fondness for him but kept my expression reserved. Had he come in alone, he would have bought the first painting he saw and tomorrow morning I’d be crating it up for shipment to their home in Hoboken, New Jersey. Instead,
Linda Crowder (The Deadly Art of Deception (Caribou King Mysteries #1))
Just off the Atlantic Coast, Lamplighter Village Melbourne boasts one of the finest climates in Florida, with an average temperature of 73 degrees and prevailing easterly breezes off the ocean. New and pre-owned manufactured homes (also known as mobile homes) are available onsite allowing you to take advantage of everything we have to offer. Prices on select melbourne senior housing range between $70,000 to $152,000 with a monthly lifestyle fee of $700. Financing options are available for qualified buyers.Just off the Atlantic Coast, Lamplighter Village Melbourne boasts one of the finest climates in Florida, with an average temperature of 73 degrees and prevailing easterly breezes off the ocean. New and pre-owned manufactured homes (also known as mobile homes) are available onsite allowing you to take advantage of everything we have to offer. Prices on select melbourne senior housing range between $70,000 to $152,000 with a monthly lifestyle fee of $700. Financing options are available for qualified buyers.
Lamplighter Village Melbourne
MAPLE RIDGE CONCRETE AND PAVING Maple Ridge Concrete & Paving has spent many years refining our concrete and paving services, and we are now delighted to offer our services to residential properties. We have helped many clients in the installation of their brand new paved surfaces such as driveways, patios, and parking lots, as well as professionally restoring varying levels of damaged areas. We have worked with a broad range of customers and strive to provide the best quality services to each and every one of them. You can rely on us to provide you with stunning, durable, and well-fashioned paved areas- as a reputable paving company serving the Greater Vancouver and Fraser Valley region. We value our clients above all else, so please don't hesitate to contact us if you have any questions or concerns, whether before, during, or after our service. Concrete Driveways A concrete driveway is one of the most cost-effective ways to restore or remodel your driveway. If installed by our concrete contractors, utilizing a range of texture, color, and artificial finish choices, a concrete patio or driveway can add beauty and elegance to your home. Asphalt Driveways Asphalt is the quickest material for paving your driveway since it dries quickly and can often be used the next day with the help of a professional paving contractor. It's also made up of recycled materials, thus, it's an eco - friendly option. Factors to Consider in a Driveway Choosing whether to use concrete or choosing an asphalt driveway is determined by your preferences and circumstances including: energy efficiency, cost savings, or avoiding costly maintenance. Examine these variables before planning a new driveway to decide which one is most suitable for you. Cost and Long-Term Investment Look at the long-term investment along with the installation price to know which one is suited to park your vehicles. Consider each material's long-term investment as well as the installation cost to determine which one can enhance the curb appeal of your property while also providing the additional space you require. You should work with a reputable concrete installer who knows how to professionally build a driveway if you want it to outlast. Aesthetic and Design A new driveway can improve your home's aesthetic appeal while also complementing your design options. The design of your driveway will be influenced by the color and architectural style of your property. Examine your house from the exterior to see which colors, styles, and features would best complement the overall concept of your living area. If you're planning to sell your property in the future, consider what prospective buyers want in a driveway and incorporate that into the design, and let concrete contractors like us handle all the work for you. Eco-Friendliness To feel confident in your investment, consider creating an eco-friendly driveway to encourage a healthier environment. Lower energy consumption, use of renewable resources, dedication to enhancing or sustaining the local water quality, and manufacturing that produces fewer carbon emissions are just some characteristics to look for when determining whether a material is environmentally friendly and sustainable. Our concrete and cement contractors at Maple Ridge Concrete and Paving can help you choose eco-friendly materials for your driveways.
Maple Ridge COncrete and Paving
Investment firms are buying up more vacation homes, aiming to cash in on growing demand from tourists and remote workers. Most vacation rental homes are owned by small-time owners who list their properties on websites such as Airbnb Inc., but the number of financial firms investing in the sector is growing. New York-based investment firm Saluda Grade is launching a venture with short-term- rental operator AvantStay Inc. to buy about $500 million of homes, the companies said Tuesday. Saluda Grade said it is also looking to raise debt by selling mortgage bonds backed by its homes to investors, the first vacation-rental mortgage securitization, according to the company. Andes STR, a startup that buys and manages short-term rental homes on behalf of investors, also recently signed a deal with Chilean investment firm WEG Capital to buy roughly $80 million of properties in the U.S., Andes said. These investors are betting they can get higher returns if they rent out homes by the night instead of by the year. Low-interest rates have made it more attractive to borrow and Buy Traditional Rental Homes, inflating property prices and making it harder for new buyers to turn a profit. That has prompted some institutions and wealthy families to look in more obscure corners of the property market where competition is smaller, investment advisers say. Some are turning to investments in vacation homes, where demand has surged in many places during the pandemic as more people choose to work from remote locations and leisure travel heated up last year. “There’s a lot more yield available in the short-term market,” said Saluda Grade’s chief executive, Ryan Craft. It is the latest sign of how the pandemic is changing the way people work and live, and how real-estate investors are angling to find new ways to profit from these shifts. Saluda Grade is targeting homes within driving distance of major population centers, Mr. Craft said. His company will buy the homes and AvantStay will manage them for a fee. But while vacation-rental homes can offer higher returns, they also pose challenges to investors. Mortgages are usually more expensive and harder to get for short-term rentals than for owner-occupied homes, said Giri Devanur, CEO of reAlpha Tech Corp., a startup that wants to pool money from small-time investors to buy short-term-rental homes.
That Vacation Home Listed on Airbnb Might Be Owned by Wall Street
Reconstructing family life amid the chaos of the cotton revolution was no easy matter. Under the best of circumstances, the slave family on the frontier was extraordinarily unstable because the frontier plantation was extraordinarily unstable. For every aspiring master who climbed into the planter class, dozens failed because of undercapitalization, unproductive land, insect infestation, bad weather, or sheer incompetence. Others, discouraged by low prices and disdainful of the primitive conditions, simply gave up and returned home. Those who succeeded often did so only after they had failed numerous times. Each failure or near-failure caused slaves to be sold, shattering families and scattering husbands and wives, parents and children. Success, moreover, was no guarantee of security for slaves. Disease and violence struck down some of the most successful planters. Not even longevity assured stability, as many successful planters looked west for still greater challenges. Whatever the source, the chronic volatility of the plantation took its toll on the domestic life of slaves. Despite these difficulties, the family became the center of slave life in the interior, as it was on the seaboard. From the slaves' perspective, the most important role they played was not that of field hand or mechanic but husband or wife, son or daughter - the precise opposite of their owners' calculation. As in Virginia and the Carolinas, the family became the locus of socialization, education, governance, and vocational training. Slave families guided courting patterns, marriage rituals, child-rearing practices, and the division of domestic labor in Alabama, Mississippi, and beyond. Sally Anne Chambers, who grew up in Louisiana, recalled how slaves turned to the business of family on Saturdays and Sundays. 'De women do dey own washing den. De menfolks tend to de gardens round dey own house. Dey raise some cotton and sell it to massa and git li'l money dat way.' As Sally Anne Chambers's memories reveal, the reconstructed slave family was more than a source of affection. It was a demanding institution that defined responsibilities and enforced obligations, even as it provided a source of succor. Parents taught their children that a careless word in the presence of the master or mistress could spell disaster. Children and the elderly, not yet or no longer laboring in the masters' fields, often worked in the slaves' gardens and grounds, as did new arrivals who might be placed in the household of an established family. Charles Ball, sold south from Maryland, was accepted into his new family but only when he agreed to contribute all of his overwork 'earnings into the family stock.' The 'family stock' reveals how the slaves' economy undergirded the slave family in the southern interior, just as it had on the seaboard. As slaves gained access to gardens and grounds, overwork, or the sale of handicraft, they began trading independently and accumulating property. The material linkages of sellers and buyers - the bartering of goods and labor among themselves - began to knit slaves together into working groups that were often based on familial connections. Before long, systems of ownership and inheritance emerged, joining men and women together on a foundation of need as well as affection.
Ira Berlin (Generations of Captivity: A History of African-American Slaves)
Faith confessions you can declare to sell your house for the right price, which God has set, to have the funds to buy another house: • "I trust God to establish the price of my house and to bring the right buyer who will pay the full price." (Psalm 66:10) • "I confess that God is my provider and will supply all my needs according to His riches in glory, including the right buyer for my house." (Philippians 4:19) • "I believe that God has already prepared the way for my house to sell and for me to purchase a new home." (Deuteronomy 31:8) • "I confess that I will trust God's timing and plan for the sale of my house and not grow weary or anxious." (Psalm 37:7-9) Remember to hold on to these confessions with faith and patience, trusting that God's plan is perfect. Keep seeking Him and His guidance in your journey to selling your house and buying a new one!
Shaila Touchton
Grace was very efficient and dependable in helping us find a home in Fort Myers. Our move from the Fort Lauderdale area was beset with “bumps” caused by our buyer but Grace was able to navigate around the “bumps” and provide our seller with the necessary information to keep the contract on our new home in place. To get more informations gracefoxhome
Gracefoxhome
And if a giant new government agency—perhaps called “Housicare”—were given the power to tax all paychecks in order to pay for all home purchases and apartment rentals (according to an official schedule of prices corresponding to family size and job location), the disruption in the market would be mind-boggling. By severing the direct connection between buyer and seller, consumers’ satisfaction with their homes and apartments would suffer while prices would soar. After a few years of such a nutty system, the housing market would be just as screwed up as … well, as the health care and health insurance markets currently are.
Doug McGuff (The Primal Prescription: Surviving The "Sick Care" Sinkhole)
Whenever a property was about to go on the market, Ronan’s advice to the owners was to declutter as much as they could cope with and remove all family photos from view. Potential buyers needed to be able to picture themselves in their new home, he always explained, and photographs of other people and their families were a distraction.
Jill Mansell (Meet Me At Beachcomber Bay)
That realization helped Moesta and his team begin to understand the struggle these potential home buyers faced. “I went in thinking we were in the business of new home construction,” recalls Moesta. “But I realized we were instead in the business of moving lives.” With this understanding of the Job to Be Done, dozens of small, but important, changes were made to the offering. For example, the architect managed to create space in the units for a classic dining room table by reducing the size of the second bedroom by 20 percent. The company also focused on helping buyers with the anxiety of the move itself, which included providing moving services, two years of storage, and a sorting room space on the premises where new owners could take their time making decisions about what to keep and what to discard without the pressure of a looming move. Instead of thirty pages of customized choices, which actually overwhelmed buyers, the company offered three variations of finished units—a move that quickly reduced the “cold feet” contract cancellations from five or six a month to one. And so on. Everything was designed to signal to buyers: we get you. We understand the progress you’re trying to make and the struggle to get there. Understanding the job enabled the company to get to the causal mechanism of why its customers might pull this solution into their lives. It was complex, but not complicated. That, in turn, allowed the housing company to differentiate its offering in ways competitors weren’t likely to copy—or even understand. A jobs perspective changed everything. The company actually raised $ 3,500 (profitably), which included covering the cost of moving and storage. By 2007, when sales in the industry were off by 49 percent and the market all around them was plummeting, the developers had actually grown the business 25 percent.
Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
The months of June and July passed. The monsoons were tardy this year—the nights hinted rain constantly with an aroma in the air, a cooling on the skin, soundless lightning across skies. But when morning came, the sun rose strong again, mocking Agra and its inhabitants. And the days crawled by, brazenly hot, when every breath was an effort, every movement a struggle, every night sweat-stewed. In temples, incantations were offered, the muezzins called the faithful to prayers, their voices melodious and pleading, and the bells of the Jesuit churches chimed. But the gods seemed indifferent. The rice paddies lay ploughed after the pre-monsoon rains, awaiting the seedlings; too long a wait and the ground would grow hard again. A few people moved torpidly in the streets of Agra; only the direst of emergencies had called them from their cool, stone-flagged homes. Even the normally frantic pariah dogs lay panting on doorsteps, too exhausted to yelp when passing urchins pelted them with stones. The bazaars were barren too, shopfronts pulled down, shopkeepers too tired to haggle with buyers. Custom could wait for cooler times. The whole city seemed to have slowed to a halt. The imperial palaces and courtyards were hushed in the night, the corridors empty of footsteps. Slaves and eunuchs plied iridescent peacock feather fans, wiping their perspiring faces with one hand. The ladies of the harem slept under the intermittent breeze of the fans, goblets of cold sherbets flavoured with khus and ginger resting by their sides. Every now and then, a slave would refresh the goblet, bringing in another one filled with new shards of ice. When her mistress awoke, and wake she would many times during the night, her drink would be ready. The ice, carved in huge chunks from the Himalayan mountains, covered with gunnysacks and brought down to the plains in bullock carts, was a blessing for everyone, nobles and commoners alike. But in this heat, ice melted all too soon, disappearing into a puddle of warm water under sawdust and jute. In Emperor Jahangir’s apartments, music floated through the courtyard, stopping and tripping in the still night air as the musicians’ slick fingers slipped on the strings of the sitar.
Indu Sundaresan (The Feast of Roses (Taj Mahal Trilogy, #2))