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Section One Summary Here’s what you should take away from this section about on-page optimization: On-page optimization is what you do on your website to influence SERPs on Google. Doing proper keyword research is the first step to a successful SEO campaign. Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags. The proper meta tags include your title tag, description tag, keywords tag, and robots tag. Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains. How you format your page is important for optimization purposes. Make sure you design your web pages so Google is forced to read your on-page content first. Verify that your code is W3C compliant. Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google. Label each graphic with an alt tag that includes your keyword phrase. Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably. If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file. Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools. Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs. Keyword development is one of the most important on-page optimization strategies. Research keywords and competing websites to select ideal keywords. Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links). Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing
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Michael H. Fleischner (SEO Made Simple: Search Engine Optimization Strategies: How to Dominate Google, the World's Largest Search Engine)