Kellogg's Cereal Quotes

After the alarm clock, it is the turn of Mr Kellogg to shame us into action. 'Rise and Shine!' he exhorts us from the Corn Flakes packet. The physical act of crunching cornflakes or other cereals is portraied in TV advertising as working an amazing alchemy on slothful human beings: the incoherent, unshaven sluggard (bad) is magically transformed into a smart and jolly worker full of vigour and purpose (good) by the positive power of cereal. Kellogg himself, tellingly, was a puritanical health-nut who never had sex (he preferred enemas). Such are the architects of our daily life.

True, there's an aisle devoted to foreign foods, and then there are familiar foods that have been through the Japanese filter and emerged a little bit mutated. Take breakfast cereal. You'll find familiar American brands such as Kellogg's, but often without English words anywhere on the box. One of the most popular Kellogg's cereals in Japan is Brown Rice Flakes. They're quite good, and the back-of-the-box recipes include cold tofu salad and the savory pancake okonomiyaki, each topped with a flurry of crispy rice flakes. Iris and I got mildly addicted to a Japanese brand of dark chocolate cornflakes, the only chocolate cereal I've ever eaten that actually tastes like chocolate. (Believe me, I've tried them all.) Stocking my pantry at Life Supermarket was fantastically simple and inexpensive. I bought soy sauce, mirin, rice vinegar, rice, salt, and sugar. (I was standing right in front of the salt when I asked where to find it This happens to me every time I ask for help finding any item in any store.) Total outlay: about $15, and most of that was for the rice. Japan is an unabashed rice protectionist, levying prohibitive tariffs on imported rice. As a result, supermarket rice is domestic, high quality, and very expensive. There were many brands of white rice to choose from, the sacks advertising different growing regions and rice varieties. (I did the restaurant wine list thing and chose the second least expensive.) Japanese consumers love to hear about the regional origins of their foods. I almost never saw ingredients advertised as coming from a particular farm, like you'd see in a farm-to-table restaurant in the U.S., but if the milk is from Hokkaido, the rice from Niigata, and the tea from Uji, all is well. I suppose this is not so different from Idaho potatoes and Florida orange juice. When I got home, I opened the salt and sugar and spooned some into small bowls near the stove. The next day I learned that Japanese salt and sugar are hygroscopic: their crystalline structure draws in water from the air (and Tokyo, in summer, has enough water in the air to supply the world's car washes). I figured this was harmless and went on licking slightly moist salt and sugar off my fingers every time I cooked.

seems to be a rule of nutritionism that for every good nutrient, there must be a bad nutrient to serve as its foil, the latter a focus for our food fears and the former for our enthusiasms. A backlash against protein arose in America at the turn of the last century as diet gurus like John Harvey Kellogg and Horace Fletcher (about whom more later) railed against the deleterious effects of protein on digestion (it supposedly led to the proliferation of toxic bacteria in the gut) and promoted the cleaner, more wholesome carbohydrate in its place. The legacy of that revaluation is the breakfast cereal, the strategic objective of which was to dethrone animal protein at the morning meal. Ever since, the history of modern

Brand Category Year of launch Schweppes Soft drinks 1783 Cadbury Chocolate 1831 Budweiser Beer 1876 Coca-Cola Soft drinks 1886 Heineken Beer 1886 Kodak Photo 1888 Lipton Tea 1890 Wrigley Chewing gum 1892 Colgate Toothpaste 1896 Campbell’s Soup 1898 Marlboro Tobacco 1902 Pepsi Soft drinks 1903 Gillette Shaving products 1908 Camel Tobacco 1913 Danone Yogurt 1919 Kellogg’s Cereal 1922 Duracell Batteries 1930 Nescafé Coffee 1938 Fanta Soft drinks 1940 Tropicana Juices 1952 Friskies Pet food 1956 Pampers Nappies (diapers) 1961 Sprite Soft drinks 1961 Huggies Nappies (diapers) 1978 Red Bull Energy drink 1987

He wears the cleanest shirts in town…his ‘Missus’ swears by TIDE!” I wonder if the rest of the family gets clean shirts as well. “Christmas morning, she’ll be happier with a Hoover [vacuum].” Quite personal, right? “Don’t worry, darling, you didn’t burn the Schlitz beer!” Quite a backhanded compliment, don’t you think? “So the harder a wife works, the cuter she looks.” That certainly would make a woman want to eat Kellogg’s Pep cereal, wouldn’t it? “Blow in her face, and she’ll follow you anywhere,” advises Tipalet. But what if she doesn’t like cigar smoke? Del Monte ketchup displayed its latest bottle in the hands of a surprised-looking woman with the slogan, “You mean a woman can open it?

The 49-year-old Bryant, who resembles a cereal box character himself with his wide eyes, toothy smile, and elongated chin, blames Kellogg's financial woes on the changing tastes of fickle breakfast eaters. The company flourished in the Baby Boom era, when fathers went off to work and mothers stayed behind to tend to three or four children. For these women, cereal must have been heaven-sent. They could pour everybody a bowl of Corn Flakes, leave a milk carton out, and be done with breakfast, except for the dishes. Now Americans have fewer children. Both parents often work and no longer have time to linger over a serving of Apple Jacks and the local newspaper. Many people grab something on the way to work and devour it in their cars or at their desks while checking e-mail. “For a while, breakfast cereal was convenience food,” says Abigail Carroll, author of Three Squares: The Invention of the American Meal. “But convenience is relative. It's more convenient to grab a breakfast bar, yogurt, a piece of fruit, or a breakfast sandwich at some fast-food place than to eat a bowl of breakfast cereal.” People who still eat breakfast at home favor more laborintensive breakfasts, according to a recent Nielsen survey. They spend more time at the stove, preparing oatmeal (sales were up 3.5 percent in the first half of 2014) and eggs (up 7 percent last year). They're putting their toasters to work, heating up frozen waffles, French toast, and pancakes (sales of these foods were up 4.5 percent in the last five years). This last inclination should be helping Kellogg: It owns Eggo frozen waffles. But Eggo sales weren't enough to offset its slumping U.S. cereal numbers. “There has just been a massive fragmentation of the breakfast occasion,” says Julian Mellentin, director of food analysis at research firm New Nutrition Business. And Kellogg faces a more ominous trend at the table. As Americans become more healthconscious, they're shying away from the kind of processed food baked in Kellogg's four U.S. cereal factories. They tend to be averse to carbohydrates, which is a problem for a company selling cereal derived from corn, oats, and rice. “They basically have a carb-heavy portfolio,” says Robert Dickerson, senior packagedfood analyst at Consumer Edge. If such discerning shoppers still eat cereal, they prefer the gluten-free kind, sales of which are up 22 percent, according to Nielsen. There's also growing suspicion of packagedfood companies that fill their products with genetically modified organisms (GMOs). For these breakfast eaters, Tony the Tiger and Toucan Sam may seem less like friendly childhood avatars and more like malevolent sugar traffickers.

Toasted Whole Grain Oat Cereal 37 Kashi Heart to Heart Warm Cinnamon Oat Cereal 36 Kellogg’s Frosted Original Mini-Wheats

Granola Cereal 39 General Mills Cheerios Toasted Whole Grain Oat Cereal 37 Kashi Heart to Heart Warm Cinnamon Oat Cereal 36 Kellogg’s Frosted Original Mini-Wheats Bite Size Cereal 33 General Mills Total Crunchy Whole Grain Wheat Flakes 31 Kashi GoLean Crisp! Multigrain Cluster Cereal,

In The New York Times, Dr. John Harvey Kellogg (of the famous cereals) wrote that “the liquor interests are conspirators against the public welfare” since its production used “more fuel than all schools and churches combined.

Believe it or not, breakfast being the most important meal of the day was an advertising slogan that Kellogg’s came up with to promote their new cereal, Corn Flakes, back in the 1970s.

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