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In promoting Sunnyside on other networks, NBC spent $250,000; in promoting Perfect Harmony that number increased by 580 percent to $1.7 million. In promoting Sunnyside on its own stations NBC ran forty-three promotional spots; in promoting Perfect Harmony, 1,368 spots—an increase of 3,081 percent.
1,368 ads for Perfect Harmony. Forty-three for Sunnyside.
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