Jeremy Clarkson Best Quotes

I don’t always want to see and be seen at the best parties, because I’ve done that for too many years. I want something real and true.” I pause and shoot him a sideways look. “I want a real partner, not a boyfriend who brings home a twenty two year old twink to make up a threesome for my birthday present.” “What the fuck?” I look at him and start laughing helplessly. “I just wanted the latest Jeremy Clarkson biography.

I came up with the best pastime in the history of man. What you do is find an aerosol tin of spray adhesive, such as you would use to stick posters to a wall. You then lie in wait and when a wasp flies by, you leap out and give it a squirt. Bingo. One minute it’s flying; the next it’s tumbling silently out of the sky with a confused look on its stupid little face.

Pulling out something surprising about the topic or disagreeing with conventional wisdom. E.g. Why improving your selling skills will lose you sales. Adding some form of quantification or ranking. E.g. The top 3 reasons you’re losing sales. In this case curiosity is aroused because subscribers want to find out what you think are the top 3 reasons and whether they agree with what they’d have picked. Harnessing an emotion. E.g. 7 ways big corporates try to stop you succeeding. In this case tapping in to potential anger and suspicion about large corporates. Linking the topic to something unexpected. E.g. What Jeremy Clarkson taught me about marketing. The curiosity is in wanting to know what a TV celebrity could know about a topic they’re not usually associated with. Hooking in to news and current affairs. E.g. How to achieve Olympic performance in your organisation. Health warning: these can often go stale fast, especially if lots of people make the same analogies. If you’re linking to the news, try to make it a less common story. Name drop a known expert in your field. E.g. David Ogilvy’s best performing adverts. People are curious to see behind the scenes of what a well-known industry expert thinks and does. Admit your mistakes. E.g. My WORST sales meeting ever. A mixture of wanting to know what to avoid themselves and a little schadenfreude at hearing what you did wrong means these emails often get a very high open rate.

In short, I feel compelled as a farmer to try to keep this tiny bit of land in the best possible shape. I want you to enjoy the food I grow here. I want you to enjoy the views. And I want to take care of everything. And I’ve met a lot of farmers now and all of them think the same way.