Eco Quotes

We've searched our database for all the quotes and captions related to Eco. Here they are! All 100 of them:

We live for books.
Umberto Eco
Books are not made to be believed, but to be subjected to inquiry. When we consider a book, we mustn't ask ourselves what it says but what it means...
Umberto Eco (The Name of the Rose)
To survive, you must tell stories.
Umberto Eco (The Island of the Day Before)
I believe that what we become depends on what our fathers teach us at odd moments, when they aren't trying to teach us. We are formed by little scraps of wisdom.
Umberto Eco (Foucault’s Pendulum)
I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth.
Umberto Eco (Foucault’s Pendulum)
I love the smell of book ink in the morning.
Umberto Eco
When men stop believing in God, it isn't that they then believe in nothing: they believe in everything.
Umberto Eco
Then why do you want to know?" "Because learning does not consist only of knowing what we must or we can do, but also of knowing what we could do and perhaps should not do.
Umberto Eco (The Name of the Rose)
The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else.
Umberto Eco (Travels In Hyperreality (Harvest Book))
People are never so completely and enthusiastically evil as when they act out of religious conviction.
Umberto Eco (The Prague Cemetery)
Any fact becomes important when it's connected to another.
Umberto Eco (Foucault’s Pendulum)
Absence is to love as wind is to fire: it extinguishes the little flame, it fans the big.
Umberto Eco
Thus I rediscovered what writers have always known (and have told us again and again): books always speak of other books, and every story tells a story that has already been told.
Umberto Eco (Postscript to the Name of the Rose)
All poets write bad poetry. Bad poets publish them, good poets burn them.
Umberto Eco
Daytime sleep is like the sin of the flesh; the more you have the more you want, and yet you feel unhappy, sated and unsated at the same time.
Umberto Eco (The Name of the Rose)
Love is wiser than wisdom.
Umberto Eco (The Name of the Rose)
Fear prophets, Adso, and those prepared to die for the truth, for as a rule they make many others die with them, often before them, at times instead of them.
Umberto Eco (The Name of the Rose)
We live for books. A sweet mission in this world dominated by disorder and decay.
Umberto Eco (The Name of the Rose)
As the man said, for every complex problem there’s a simple solution, and it’s wrong.
Umberto Eco (Foucault’s Pendulum)
What is life if not the shadow of a fleeting dream?
Umberto Eco (Baudolino)
The writer Umberto Eco belongs to that small class of scholars who are encyclopedic, insightful, and nondull. He is the owner of a large personal library (containing thirty thousand books), and separates visitors into two categories: those who react with “Wow! Signore, professore dottore Eco, what a library you have ! How many of these books have you read?” and the others - a very small minority - who get the point that a private library is not an ego-boosting appendage but a research tool. Read books are far less valuable than unread ones. The library should contain as much of what you don’t know as your financial means, mortgage rates and the currently tight real-estate market allows you to put there. You will accumulate more knowledge and more books as you grow older, and the growing number of unread books on the shelves will look at you menancingly. Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary.
Nassim Nicholas Taleb (The Black Swan: The Impact of the Highly Improbable)
What is love? There is nothing in the world, neither man nor Devil nor any thing, that I hold as suspect as love, for it penetrates the soul more than any other thing. Nothing exists that so fills and binds the heart as love does. Therefore, unless you have those weapons that subdue it, the soul plunges through love into an immense abyss.
Umberto Eco (The Name of the Rose)
Entering a novel is like going on a climb in the mountains: you have to learn the rhythm of respiration, acquire the pace; otherwise you stop right away.
Umberto Eco (Postscript to the Name of the Rose)
Nothing gives a fearful man more courage than another's fear.”" -
Umberto Eco
A dream is a scripture, and many scriptures are nothing but dreams.
Umberto Eco (The Name of the Rose)
When you are on the dancefloor, there is nothing to do but dance.
Umberto Eco (The Mysterious Flame Of Queen Loana)
How clear everything becomes when you look from the darkness of a dungeon.
Umberto Eco (Foucault’s Pendulum)
Where else? I belong to a lost generation and am comfortable only in the company of others who are lost and lonely.
Umberto Eco
We were clever enough to turn a laundry list into poetry.
Umberto Eco (Foucault’s Pendulum)
Show not what has been done, but what can be. How beautiful the world would be if there were a procedure for moving through labyrinths.
Umberto Eco (The Name of the Rose)
Social media gives legions of idiots the right to speak when they once only spoke at a bar after a glass of wine, without harming the community ... but now they have the same right to speak as a Nobel Prize winner. It's the invasion of the idiots
Umberto Eco
Pocas cosas marcan tanto a un lector como el primer libro que realmente se abre camino hasta su corazón. Aquellas primeras imágenes, el eco de esas palabras que creemos haber dejado atrás, nos acompañan toda la vida y esconden un palacio en nuestra memoria al que, tarde o temprano –no importa cuántos libros leamos, cuántos mundos descubramos, cuánto aprendamos u olvidemos–, vamos a regresar.
Carlos Ruiz Zafón (The Shadow of the Wind (The Cemetery of Forgotten Books, #1))
True learning must not be content with ideas, which are, in fact, signs, but must discover things in their individual truth.
Umberto Eco (The Name of the Rose)
Nothing gives a fearful man more courage than another's fear.
Umberto Eco (The Name of the Rose)
Yesterday's rose endures in its name, we hold empty names.
Umberto Eco (The Name of the Rose)
Each of us is sometimes a cretin, a fool, a moron, or a lunatic. A normal person is just a reasonable mix of these components, these four ideal types.
Umberto Eco (Foucault’s Pendulum)
How peaceful life would be without Love, Adso. How Safe. How Tranquil. And how Dull.
Umberto Eco (The Name of the Rose)
Until then I had thought each book spoke of the things, human or divine, that lie outside books. Now I realized that not infrequently books speak of books: it is as if they spoke among themselves. In the light of this reflection, the library seemed all the more disturbing to me. It was then the place of a long, centuries-old murmuring, an imperceptible dialogue between one parchment and another, a living thing, a receptacle of powers not to be ruled by a human mind, a treasure of secrets emanated by many minds, surviving the death of those who had produced them or had been their conveyors.
Umberto Eco (The Name of the Rose)
It is necessary to meditate early, and often, on the art of dying to succeed later in doing it properly just once.
Umberto Eco (The Island of the Day Before)
The older I grow and the more I abandon myself to God's will, the less I value intelligence that wants to know and will that wants to do; and as the only element of salvation I recognize faith, which can wait patiently, without asking too many questions.
Umberto Eco (The Name of the Rose)
A narrator should not supply interpretations of his work; otherwise he would have not written a novel, which is a machine for generating interpretations.
Umberto Eco (The Name of the Rose)
The order that our mind imagines is like a net, or like a ladder, built to attain something. But afterward you must throw the ladder away, because you discover that, even if it was useful, it was meaningless.
Umberto Eco (The Name of the Rose)
But the purpose of a story is to teach and to please at once, and what it teaches is how to recognize the snares of the world.
Umberto Eco (The Island of the Day Before)
Someone said that patriotism is the last refuge of cowards; those without moral principles usually wrap a flag around themselves, and those bastards always talk about the purity of race.
Umberto Eco (The Prague Cemetery)
A book is a fragile creature, it suffers the wear of time, it fears rodents, the elements and clumsy hands. so the librarian protects the books not only against mankind but also against nature and devotes his life to this war with the forces of oblivion.
Umberto Eco (The Name of the Rose)
كان رجال العهود الغابرة وسيمي الطلعة طويلي القامة و الآن أصبحوا أطفالاً و أقزاماً وليس هذا إلا دليلاً من جملة أدلة أخرى كثيرة تشهد بتعاسة عالم يسير نحو الهرم
Umberto Eco (The Name of the Rose)
The desert and the ocean are realms of desolation on the surface. The desert is a place of bones, where the innards are turned out, to desiccate into dust. The ocean is a place of skin, rich outer membranes hiding thick juicy insides, laden with the soup of being. Inside out and outside in. These are worlds of things that implode or explode, and the only catalyst that determines the direction of eco-movement is the balance of water. Both worlds are deceptive, dangerous. Both, seething with hidden life. The only veil that stands between perception of what is underneath the desolate surface is your courage. Dare to breach the surface and sink.
Vera Nazarian (The Perpetual Calendar of Inspiration)
How beautiful was the spectacle of nature not yet touched by the often perverse wisdom of man!
Umberto Eco (The Name of the Rose)
There are four kinds of people in this world: cretins, fools, morons, and lunatics…Cretins don’t even talk; they sort of slobber and stumble…Fools are in great demand, especially on social occasions. They embarrass everyone but provide material for conversation…Fools don’t claim that cats bark, but they talk about cats when everyone else is talking about dogs. They offend all the rules of conversation, and when they really offend, they’re magnificent…Morons never do the wrong thing. They get their reasoning wrong. Like the fellow who says that all dogs are pets and all dogs bark, and cats are pets, too, therefore cats bark…Morons will occasionally say something that’s right, but they say it for the wrong reason…A lunatic is easily recognized. He is a moron who doesn’t know the ropes. The moron proves his thesis; he has logic, however twisted it may be. The lunatic on the other hand, doesn’t concern himself at all with logic; he works by short circuits. For him, everything proves everything else. The lunatic is all idée fixe, and whatever he comes across confirms his lunacy. You can tell him by the liberties he takes with common sense, by his flashes of inspiration, and by the fact that sooner or later he brings up the Templars…There are lunatics who don’t bring up the Templars, but those who do are the most insidious. At first they seem normal, then all of a sudden…
Umberto Eco (Foucault’s Pendulum)
After so many years even the fire of passion dies, and with it what was believed the light of the truth. Who of us is able to say now whether Hector or Achilles was right, Agamemnon or Priam, when they fought over the beauty of a woman who is now dust and ashes?
Umberto Eco (The Name of the Rose)
I don't know, maybe we're always looking for the right place, maybe it's within reach, but we don't recognize it. Maybe to recognize it, we have to believe in it.
Umberto Eco (Foucault’s Pendulum)
Then we are living in a place abandoned by God," I said, disheartened. "Have you found any places where God would have felt at home?" William asked me, looking down from his great height.
Umberto Eco (The Name of the Rose)
When the writer (or the artist in general) says he has worked without giving any thought to the rules of the process, he simply means he was working without realizing he knew the rules.
Umberto Eco (Postscript to the Name of the Rose)
I think of the postmodern attitude as that of a man who loves a very cultivated woman and knows that he cannot say to her "I love you madly", because he knows that she knows (and that she knows he knows) that these words have already been written by Barbara Cartland. Still there is a solution. He can say "As Barbara Cartland would put it, I love you madly". At this point, having avoided false innocence, having said clearly it is no longer possible to talk innocently, he will nevertheless say what he wanted to say to the woman: that he loves her in an age of lost innocence.
Umberto Eco
Translation is the art of failure.
Umberto Eco
All the stories I would like to write persecute me. When I am in my chamber, it seems as if they are all around me, like little devils, and while one tugs at my ear, another tweaks my nose, and each says to me, 'Sir, write me, I am beautiful.
Umberto Eco (The Island of the Day Before)
The person who doesn’t read lives only one life. The reader lives 5,000. Reading is immortality backwards.
Umberto Eco
National identity is the last bastion of the dispossessed. But the meaning of identity is now based on hatred, on hatred for those who are not the same.
Umberto Eco (The Prague Cemetery)
I lacked the courage to investigate the weaknesses of the wicked, because I discovered they are the same as the weaknesses of the saintly.
Umberto Eco (Postscript to the Name of the Rose)
The beauty of the universe consists not only of unity in variety, but also of variety in unity.
Umberto Eco (The Name of the Rose)
I believe that you can reach the point where there is no longer any difference between developing the habit of pretending to believe and developing the habit of believing.
Umberto Eco (Foucault’s Pendulum)
To read fiction means to play a game by which we give sense to the immensity of things that happened, are happening, or will happen in the actual world. By reading narrative, we escape the anxiety that attacks us when we try to say something true about the world. This is the consoling function of narrative — the reason people tell stories, and have told stories from the beginning of time.
Umberto Eco (Six Walks in the Fictional Woods)
The author should die once he has finished writing. So as not to trouble the path of the text.
Umberto Eco (Postscript to the Name of the Rose)
This, in fact, is the power of the imagination, which, combining the memory of gold with that of the mountain, can compose the idea of a golden mountain.
Umberto Eco (The Name of the Rose)
Rem tene, verba sequentur: grasp the subject, and the words will follow. This, I believe, is the opposite of what happens with poetry, which is more a case of verba tene, res sequenter: grasp the words, and the subject will follow.
Umberto Eco (Postscript to the Name of the Rose)
Losers, like autodidacts, always know much more than winners. If you want to win, you need to know just one thing and not to waste your time on anything else: the pleasures of erudition are reserved for losers. The more a person knows, the more things have gone wrong.
Umberto Eco (Numero Zero)
Well, Diotallevi and I are planning a reform in higher education. A School of Comparative Irrelevance, where useless or impossibe courses are given. The school's aim is to turn out scholars capable of endlessly increasing the number of unnecessary subjects.
Umberto Eco (Foucault’s Pendulum)
I felt like poisoning a monk.
Umberto Eco (Postscript to the Name of the Rose)
If you want to use television to teach somebody, you must first teach them how to use television.
Umberto Eco
the first quality of an honest man is contempt for religion, which would have us afraid of the most natural thing in the world, which is death; and would have us hate the one beautiful thing destiny has given us, which is life.
Umberto Eco (The Island of the Day Before)
Listening doesn't mean trying to understand. Anything, however trifling, may be of use one day. What matters is to know something that others don't know you know.
Umberto Eco (The Prague Cemetery)
I believe all sin, love, glory are this: when you slide down the knotted sheets, escaping from Gestapo headquarters, and she hugs you, there, suspended, and she whispers that she's always dreamed of you. The rest is just sex, copulation, the perpetuation of the vile species.
Umberto Eco (Foucault's Pendulum)
You’ll come back To me . . . It’s written in the stars, you see, you’ll come back. You’ll come back, it’s a fact that I am strong because I do believe in you.
Umberto Eco (The Mysterious Flame Of Queen Loana)
You are always born under the wrong sign, and to live in this world properly you have to rewrite your own horoscope day by day.
Umberto Eco (Foucault’s Pendulum)
If you want to become a man of letters and perhaps write some Histories one day, you must also lie and invent tales, otherwise your History would become monotonous. But you must act with restraint. The world condemns liars who do nothing but lie, even about the most trivial things, and it rewards poets, who lie only about the greatest things.
Umberto Eco
It was awkward, revisiting a world you have never seen before: like coming home, after a long journey, to someone else’s house.
Umberto Eco (The Mysterious Flame Of Queen Loana)
A mystic is a hysteric who has met her confessor before her doctor.
Umberto Eco (The Prague Cemetery)
But if there is no cosmic Plan? What a mockery, to live in exile when no one sent you there. Exile from a place, moreover, that does not exist.
Umberto Eco (Foucault’s Pendulum)
The lunatic is all idée fixe, and whatever he comes across confirms his lunacy. You can tell him by the liberties he takes with common sense, by his flashes of inspiration, and by the fact that sooner or later he brings up the Templars.
Umberto Eco (Foucault's Pendulum)
Love flourishes in expectation. Expectation strolls through the spacious fields of Time towards Opportunity.
Umberto Eco (The Island of the Day Before)
Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.
Umberto Eco (A Theory of Semiotics)
A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection — not an invitation for hypnosis.
Umberto Eco (The Screen Education Reader)
I dared, for the first and last time in my life, to express a theological conclusion: "But how can a necessary being exist totally polluted with the possible? What difference is there, then, between God and primogenial chaos? Isn't affirming God's absolute omnipotence and His absolute freedom with regard to His own choices tantamount to demonstrating that God does not exist?
Umberto Eco (The Name of the Rose)
A monk should surely love his books with humility, wishing their good and not the glory of his own curiosity; but what the temptation of adultery is for laymen and the yearning for riches is for secular ecclesiastics, the seduction of knowledge is for monks.
Umberto Eco (The Name of the Rose)
Since I became a novelist I have discovered that I am biased. Either I think a new novel is worse than mine and I don’t like it, or I suspect it is better than my novels and I don’t like it.
Umberto Eco
Libraries are fascinating places; sometimes you feel you are under the canopy of a railway station, and when you read books about exotic places there's a feeling of traveling to distant lands.
Umberto Eco (The Prague Cemetery)
Beauty is, in some way, boring. Even if its concept changes through the ages… a beautiful object must always follow certain rules. A beautiful nose shouldn’t be longer than that or shorter than that, on the contrary, an ugly nose can be as long as the one of Pinocchio, or as big as the trunk of an elephant, or like the beak of an eagle, and so ugliness is unpredictable, and offers an infinite range of possibility. Beauty is finite, ugliness is infinite like God.
Umberto Eco (On Ugliness)
Sometimes I look a the Moon, and I imagine that those darker spots are caverns, cities, islands, and the places that shine are those where the sea catches the light of the sun like the glass of a mirror...I would like to tell of war and friendship among the various parts of the body, the arms that do battle with the feet, and the veins that make love with the arteries or the bones with the marrow. All the stories I would like to write persecute me when I am in my chamber, it seems as if they are all around me, the little devils, and while one tugs at my ear, another tweaks my nose, and each says to me, 'Sir, write me, I am beautiful'.
Umberto Eco
You live on the surface," Lia told me years later. "You sometimes seem profound, but it's only because you piece a lot of surfaces together to create the impression of depth, solidity. That solidity would collapse if you try to stand it up.
Umberto Eco (Foucault’s Pendulum)
Instead of saying that everyone – i.e. every one – is responsible for climate change, we all have to do our bit, it would be better to say that no-one is, and that’s the very problem. The cause of eco-catastrophe is an impersonal structure which, even though it is capable of producing all manner of effects, is precisely not a subject capable of exercising responsibility. The required subject – a collective subject - does not exist, yet the crisis, like all the other global crises we’re now facing, demands that it be constructed.
Mark Fisher (Capitalist Realism: Is There No Alternative?)
I returned to the courtyard and saw that the sun had grown weaker. Beautiful and clear as it had been, the morning (as the day approached the completion of its first half) was becoming damp and misty. Heavy clouds moved from the north and were invading the top of the mountain, covering it with a light brume. It seemed to be fog, and perhaps fog was also rising from the ground, but at that altitude it was difficult to distinguish the mists that rose from below and those that come down from above. It was becoming hard to discern the bulk of the more distant buildings.
Umberto Eco (The Name of the Rose)
There, Master Niketas,’ Baudolino said, ‘when I was not prey to the temptations of this world, I devoted my nights to imagining other worlds. A bit with the help of wine, and a bit with that of the green honey. There is nothing better than imagining other worlds,’ he said, ‘to forget the painful one we live in. At least so I thought then. I hadn’t yet realized that, imagining other worlds, you end up changing this one.
Umberto Eco (Baudolino)
Can you guess what makes me choose other restaurants over vegan restaurants when there is a perfect match in my dietary needs and those restaurants’ offerings? It is the inability of most of the vegan restaurants to differentiate between the needs of a vegan who never had meat and a vegan who is not born as one but became one with time.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
American coffee can be a pale solution served at a temperature of 100 degrees centigrade in plastic thermos cups, usually obligatory in railroad stations for purposes of genocide, whereas coffee made with an American percolator, such as you find in private houses or in humble luncheonettes, served with eggs and bacon, is delicious, fragrant, goes down like pure spring water, and afterwards causes severe palpitations, because one cup contains more caffeine than four espressos.
Umberto Eco (How to Travel With a Salmon & Other Essays)
Under torture you are as if under the dominion of those grasses that produce visions. Everything you have heard told, everything you have read returns to your mind, as if you were being transported, not toward heaven, but toward hell. Under torture you say not only what the inquisitor wants, but also what you imagine might please him, because a bond (this, truly, diabolical) is established between you and him ... These things I know, Ubertino; I also have belonged to those groups of men who believe they can produce the truth with white-hot iron. Well, let me tell you, the white heat of truth comes from another flame.
Umberto Eco (The Name of the Rose)
...It would hardly be a waste of time if sometimes even the most advanced students in the cognitive sciences were to pay a visit to their ancestors. It is frequently claimed in American philosophy departments that, in order to be a philosopher, it is not necessary to revisit the history of philosophy. It is like the claim that one can become a painter without having ever seen a single work by Raphael, or a writer without having ever read the classics. Such things are theoretically possible; but the 'primitive' artist, condemned to an ignorance of the past, is always recognizable as such and rightly labeled as naïf. It is only when we consider past projects revealed as utopian or as failures that we are apprised of the dangers and possibilities for failure for our allegedly new projects. The study of the deeds of our ancestors is thus more than an atiquarian pastime, it is an immunological precaution.
Umberto Eco (The Search for the Perfect Language)
You always want someone to hate in order to feel justified in your own misery. Hatred is the true primordial passion. It is love that’s abnormal. That is why Christ was killed: he spoke against nature. You don’t love someone for your whole life - that impossible hope is the source of adultery, matricide, betrayal of friends … But you can hate someone for your whole life - provided he’s always there to keep your hatred alive. Hatred warms the heart.
Umberto Eco (The Prague Cemetery)
We stopped to browse in the cases, and now that William - with his new glasses on his nose - could linger and read the books, at every title he discovered he let out exclamations of happiness, either because he knew the work, or because he had been seeking it for a long time, or finally because he had never heard it mentioned and was highly excited and titillated. In short, for him every book was like a fabulous animal that he was meeting in a strange land.
Umberto Eco (The Name of the Rose)
In that face, deformed by hatred of philosophy, I saw for the first time the portrait of the Antichrist, who does not come from the tribe of Judas, as his heralds have it, or from a far country. The Antichrist can be born from piety itself, from excessive love of God or of the truth, as the heretic is born from the saint and the possessed from the seer. Fear prophets, Adso, and those prepared to die for the truth, for as a rule they make many others die with them, often before them, at times instead of them. Jorge did a diabolical thing because he loved his truth so lewdly that he dared anything in order to destroy falsehood.
Umberto Eco (The Name of the Rose)
Le regole per scrivere bene (adattate da Umberto Eco) 1. Evita le allitterazioni, anche se allettano gli allocchi. 2. Non è che il congiuntivo va evitato, anzi, che lo si usa quando necessario. 3. Evita le frasi fatte: è minestra riscaldata. 4. Esprimiti siccome ti nutri. 5. Non usare sigle commerciali & abbreviazioni etc. 6. Ricorda (sempre) che la parentesi (anche quando pare indispensabile) interrompe il filo del discorso. 7. Stai attento a non fare... indigestione di puntini di sospensione. 8. Usa meno virgolette possibili: non è “fine”. 9. Non generalizzare mai. 10. Le parole straniere non fanno affatto bon ton. 11. Sii avaro di citazioni. Diceva giustamente Emerson: “Odio le citazioni. Dimmi solo quello che sai tu.” 12. I paragoni sono come le frasi fatte. 13. Non essere ridondante; non ripetere due volte la stessa cosa; ripetere è superfluo (per ridondanza s’intende la spiegazione inutile di qualcosa che il lettore ha già capito). 14. Solo gli stronzi usano parole volgari. 15. Sii sempre più o meno specifico. 16. L'iperbole è la più straordinaria delle tecniche espressive. 17. Non fare frasi di una sola parola. Eliminale. 18. Guardati dalle metafore troppo ardite: sono piume sulle scaglie di un serpente. 19. Metti, le virgole, al posto giusto. 20. Distingui tra la funzione del punto e virgola e quella dei due punti: anche se non è facile. 21. Se non trovi l’espressione italiana adatta non ricorrere mai all’espressione dialettale: peso e! tacòn del buso. 22. Non usare metafore incongruenti anche se ti paiono “cantare”: sono come un cigno che deraglia. 23. C’è davvero bisogno di domande retoriche? 24. Sii conciso, cerca di condensare i tuoi pensieri nel minor numero di parole possibile, evitando frasi lunghe — o spezzate da incisi che inevitabilmente confondono il lettore poco attento — affinché il tuo discorso non contribuisca a quell’inquinamento dell’informazione che è certamente (specie quando inutilmente farcito di precisazioni inutili, o almeno non indispensabili) una delle tragedie di questo nostro tempo dominato dal potere dei media. 25. Gli accenti non debbono essere nè scorretti nè inutili, perchè chi lo fà sbaglia. 26. Non si apostrofa un’articolo indeterminativo prima del sostantivo maschile. 27. Non essere enfatico! Sii parco con gli esclamativi! 28. Neppure i peggiori fans dei barbarismi pluralizzano i termini stranieri. 29. Scrivi in modo esatto i nomi stranieri, come Beaudelaire, Roosewelt, Niezsche, e simili. 30. Nomina direttamente autori e personaggi di cui parli, senza perifrasi. Così faceva il maggior scrittore lombardo del XIX secolo, l’autore del 5 maggio. 31. All’inizio del discorso usa la captatio benevolentiae, per ingraziarti il lettore (ma forse siete così stupidi da non capire neppure quello che vi sto dicendo). 32. Cura puntiliosamente l’ortograffia. 33. Inutile dirti quanto sono stucchevoli le preterizioni. 34. Non andare troppo sovente a capo. Almeno, non quando non serve. 35. Non usare mai il plurale majestatis. Siamo convinti che faccia una pessima impressione. 36. Non confondere la causa con l’effetto: saresti in errore e dunque avresti sbagliato. 37. Non costruire frasi in cui la conclusione non segua logicamente dalle premesse: se tutti facessero così, allora le premesse conseguirebbero dalle conclusioni. 38. Non indulgere ad arcaismi, apax legomena o altri lessemi inusitati, nonché deep structures rizomatiche che, per quanto ti appaiano come altrettante epifanie della differanza grammatologica e inviti alla deriva decostruttiva – ma peggio ancora sarebbe se risultassero eccepibili allo scrutinio di chi legga con acribia ecdotica – eccedano comunque le competente cognitive del destinatario. 39. Non devi essere prolisso, ma neppure devi dire meno di quello che. 40. Una frase compiuta deve avere.
Umberto Eco