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That couldn’t be further from the truth,” the CEO quickly interjected. “What do they actually want us to do?” It wasn’t a rhetorical question but a pointed one clearly directed at the DEI professional in the room—me. Heads turned toward me, and I knew I had to deliver the unwelcome news. “If ‘they’ means your customers? They don’t want you to commit to doing anything at this point. They want you to have already done it.
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Lily Zheng (DEI Deconstructed: Your No-Nonsense Guide to Doing the Work and Doing It Right)