“
I am not the kind of girl who trusts a man to tell her everything she needs to know in his own due time, so I did some research on my sire. You can take the girl out of the library, but you can't take the neurotic, compulsively curious librarian out of the girl.
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Molly Harper (Nice Girls Don't Have Fangs (Jane Jameson, #1))
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Yes, the money could be better spent on Earth. But would it? Since when has money saved by government redlining been spent on education and cancer research? It is always squandered. Let's squander some on Mars. Let's go out and play.
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Mary Roach (Packing for Mars: The Curious Science of Life in the Void)
“
The nobility of the human spirit grows harder for me to believe in. War, zealotry, greed, malls, narcissism. I see a backhanded nobility in excessive, impractical outlays of cash prompted by nothing loftier than a species joining hands and saying “I bet we can do this.” Yes, the money could be better spent on Earth. But would it? Since when has money saved by government red-lining been spent on education and cancer research? It is always squandered. Let’s squander some on Mars. Let’s go out and play.
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Mary Roach (Packing for Mars: The Curious Science of Life in the Void)
“
All good research—whether for science or for a book—is a form of obsession.
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”
Mary Roach (Bonk: The Curious Coupling of Science and Sex)
“
The anonymity of body parts facilitates the necessary dissociations of cadaveric research: This is not a person. This is just tissue. It has no feelings, and no one has feelings for it. It's okay to do things to it which, were it a sentient being, would constitute torture.
”
”
Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
People can't anticipate how much they'll miss the natural world until they are deprived of it. I have read about submarine crewmen who haunt the sonar room, listening to whale songs and colonies of snapping shrimp. Submarine captains dispense 'periscope liberty'- a chance to gaze at clouds and birds and coastlines and remind themselves that the natural world still exists. I once met a man who told me that after landing in Christchurch, New Zealand, after a winter at the South Pole research station, he and his companions spent a couple days just wandering around staring in awe at flowers and trees. At one point, one of them spotted a woman pushing a stroller. 'A baby!' he shouted, and they all rushed across the street to see. The woman turned the stroller and ran.
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Mary Roach (Packing for Mars: The Curious Science of Life in the Void)
“
The researchers concluded that during intercourse in the missionary position, the penis “has the shape of a boomerang.
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Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
If we knew what is already there, there will be no need for research.
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Lailah Gifty Akita (Think Great: Be Great! (Beautiful Quotes, #1))
“
Research; the curiosity to find the unknown to make it known.
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Lailah Gifty Akita (Think Great: Be Great! (Beautiful Quotes, #1))
“
There was an old military saying that Fred Colon used to describe total bewilderment and confusion. An individual in that state, according to Fred, ‘couldn’t tell if it was arsehole or breakfast time.’
This had always puzzled Vimes. He wondered what research had been done. Even now, with his mouth tasting of warmed-over yesterday and everything curiously sharp in his vision, he thought he’d be able to tell the difference. Only one was likely to include a cup of coffee, for a start.
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Terry Pratchett (Thud! (Discworld, #34; City Watch, #7))
“
I agree with Dr. Makris. Does that mean I would let someone blow up my dead foot to help save the feet of NATO land mine clearers? It does. And would I let someone shoot my dead face with a nonlethal projectile to help prevent accidental fatalities? I suppose I would. What wouldn't I let someone do to my remains? I can think of only one experiment I know of that, were I a cadaver, I wouldn't want anything to do with. This particular experiment wasn't done in the name of science or education or safer cars or better-protected soldiers. It was done in the name of religion.
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Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
That night, Brazilian TV audiences saw the director of the Center for Physical Research welcome the Visiting Professor from the United States, but little did they know that the subject of their conversation was finding a girl to spend the night with!
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Richard P. Feynman (Surely You're Joking, Mr. Feynman!: Adventures of a Curious Character)
“
Take up space. Be risky in your observations. Be a maroon. Decide you ain’t ever going back to enslavement. Take a nap to receive a Word from your Ancestors. Be subversive. Embrace radical love that is outside the confines of tradition. Be suspicious of everything they taught you. Carry a research notebook. Be curious. Resist. Rest.
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Tricia Hersey (Rest Is Resistance: A Manifesto)
“
If you don’t have a pair of cadaver shoes, you’re not doing enough research.
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Mary Roach (Grunt: The Curious Science of Humans at War)
“
historians are not often appreciated because their research tends to destroy myths. I
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Thomas King (The Inconvenient Indian: A Curious Account of Native People in North America)
“
If you don’t have a pair of cadaver shoes, you’re not doing enough research.” In
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Mary Roach (Grunt: The Curious Science of Humans at War)
“
Natick Labs and precursor the Quartermaster Subsistence Research Laboratory have extended shelf lives to near immortality. They currently make a sandwich that keeps for three years.
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Mary Roach (Grunt: The Curious Science of Humans at War)
“
Researchers measure that the average major-league pitcher puts 40 pounds of pressure on his shoulder by cocking and releasing the baseball. Curious how much more the body could take, those same researchers tested cadavers. The shoulder broke apart at just beyond 40 pounds.
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Tom Verducci (The Yankee Years)
“
The best management is sometimes less management or no management at all. William Coyne, who led 3M’s Research and Development efforts for over a decade, believed a big part of his job was to leave his people alone and protect them from other curious executives. As he put it: ‘After you plant a seed in the ground, you don’t dig it up every week to see how it is doing.
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”
Robert I. Sutton (Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst)
“
Through my experience and research, I’ve identified five key strategies that help facilitate a productive dialogue. They are: be curious, check your bias, show respect, stay the course, and end well.
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Celeste Headlee (We Need to Talk: How to Have Conversations That Matter)
“
Nothing, I knew, was as powerful as curiosity. I had always considered it more powerful than lust. After all, wasn't that why Adam bit into the apple? Because he was curious? Because he needed to know? For -research-.
[Ann Stilwell]
”
”
Katy Hays (The Cloisters)
“
The archetypal image of the redeemer serpent is certainly placed here in opposition to the serpents of evil that battle with it. But why do they both have the same form if there is only oppositIOn between them? What does it mean that they both dwell in the same place, the depth of the great abyss? Are they not possibly two aspects of the same thing?
We know this image of the redeemer serpent not only from Gnosis and from the Sabbataian myth, but we know of the same serpent rising from below, redeeming and to be redeemed, as the Kundalini serpent in India, and finally from alchemy as the serpens Mercurii, the ambiguous serpent whose significance was first made clear to us by Jung's researches.
Since Jung's work on alchemy we know two things. The first is that in its "magnum opus" alchemy dealt with a redemption of matter itself. The second is that pari passu with this redemption of matter, a redemption of the individual psyche was not only unconsciously carried out but was also consciously intended. As we know, the serpent is a primeval symbol of the Spirit, as primeval and ambiguous as the Spirit itself. The emergence of the Earth archetype of the Great Mother brings with it the emergence of her companion, the Great Serpent. And, strangely enough, it seems as though modern man is confronted with a curious task, a task which is essentially connected with what mankind, rightly or wrongly, has feared most, namely the Devil.
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Erich Neumann (The Fear of the Feminine and Other Essays on Feminine Psychology)
“
Does everything have a father? Apparently so. A web search on “the father of” turned up fathers for vasectomy reversal, hillbilly jazz, lichenology, snowmobiling, modern librarianship, Japanese whiskey, hypnosis, Pakistan, natural hair care products, the lobotomy, women’s boxing, Modern Option Pricing Theory, the swamp buggy, Pennsylvania ornithology, Wisconsin bluegrass, tornado research, Fen-Phen, modern dairying, Canada’s permissive society, black power, and the yellow schoolbus.
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Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
If I could go back in time to alter the course of my own running career, after a decade of writing about the latest research in endurance training, the single biggest piece of advice I would give to my doubt-filled younger self would be to pursue motivational self-talk training—with diligence and no snickering.
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Alex Hutchinson (Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance)
“
Not a single one was shipped to the field. Why? Because the National Defense Research Committee had been working on a far more lasting and penetrative weapon for use against the Japanese. Seventeen days before the second and final Final Report on Who, Me? was released, the United States dropped an atomic bomb on Hiroshima. O
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Mary Roach (Grunt: The Curious Science of Humans at War)
“
Humanitarian Benefits of Cadaver Research on Injury Prevention,” Albert King calculated that vehicle safety improvements that have come about as a result of cadaver research have saved an estimated 8,500 lives each year since 1987. For every cadaver that rode the crash sleds to test three-point seat belts, 61 lives per year have been saved. For every cadaver that took an air bag in the face, 147 people per year survive otherwise fatal head-ons. For every corpse whose head has hammered a windshield, 68 lives per year are saved.
”
”
Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
historians are not often appreciated because their research tends to destroy myths.
”
”
Thomas King (The Inconvenient Indian: A Curious Account of Native People in North America)
“
a few years ago, researchers noticed a curious phenomenon: people taking metformin were living notably healthier lives—independent, it seemed, of its effect on diabetes.16 In
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David A. Sinclair (Lifespan: Why We Age—and Why We Don't Have To)
“
Curious, that in a lifetime of researching magical artifacts, the thing that no one told you was that they never stopped talking.
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Carissa Broadbent (The Fallen and the Kiss of Dusk (Crowns of Nyaxia #4))
“
A few words in defense of military scientists. I agree that squad leaders are in the best position to know what and how much their men and women need to bring on a given mission. But you want those squad leaders to be armed with knowledge, and not all knowledge comes from experience. Sometimes it comes from a pogue at USUHS who’s been investigating the specific and potentially deadly consequences of a bodybuilding supplement. Or an army physiologist who puts men adrift in life rafts off the dock at a Florida air base and discovers that wetting your uniform cools you enough to conserve 74 percent more of your body fluids per hour. Or the Navy researcher who comes up with a way to speed the recovery time from travelers’ diarrhea. These things matter when it’s 115 degrees and you’re trying to keep your troops from dehydrating to the point of collapse. There’s no glory in the work. No one wins a medal. And maybe someone should.
”
”
Mary Roach (Grunt: The Curious Science of Humans at War)
“
It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much—the wheel, New York, wars and so on—while all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man—for precisely the same reasons. Curiously enough, the dolphins had long known of the impending destruction of the planet Earth and had made many attempts to alert mankind to the danger; but most of their communications were misinterpreted as amusing attempts to punch footballs or whistle for tidbits, so they eventually gave up and left the Earth by their own means shortly before the Vogons arrived. The last ever dolphin message was misinterpreted as a surprisingly sophisticated attempt to do a double-backward somersault through a hoop while whistling the “Star-Spangled Banner,” but in fact the message was this: So long and thanks for all the fish. In fact there was only one species on the planet more intelligent than dolphins, and they spent a lot of their time in behavioral research laboratories running round inside wheels and conducting frighteningly elegant and subtle experiments on man. The fact that once again man completely misinterpreted this relationship was entirely according to these creatures’ plans.
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Douglas Adams (The Hitchhiker's Guide to the Galaxy (Hitchhiker's Guide, #1))
“
The British investigators know what butchers have long known: If you want people to feel comfortable about dead bodies, cut them into pieces. A cow carcass is upsetting; a brisket is dinner. A human leg has no face, no eyes, no hands that once held babies or stroked a lover’s cheek. It’s difficult to associate it with the living person from which it came. The anonymity of body parts facilitates the necessary dissociations of cadaveric research: This is not a person. This is just tissue. It has no feelings, and no one has feelings for it. It’s okay to do things to it which, were it a sentient being, would constitute torture.
”
”
Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
it is indeed possible for humans to copulate in weightlessness. However, they have trouble staying together. The covert researchers discovered that it helped to have a third person to push at the right time in the right place. The anonymous researchers…discovered that this is the way dolphins do it. A third dolphin is always present during the mating process. This led to the creation of the space-going equivalent of aviation’s Mile High Club known as the Three Dolphin Club. Stine
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”
Mary Roach (Packing for Mars: The Curious Science of Life in the Void)
“
One of the new species is Alviniconcha strummeri, named as a joint tribute to the research submarine and to Joe Strummer, the lead vocalist and guitarist of the British punk band The Clash. It was a nod to these hard-as-nails snails that live in the most acidic, most sulphur-ridden hydrothermal vents in the Pacific Ocean, close to the islands of Fiji. And like many of the band’s 1970s punk followers, the snails have spiky hairdos in the form of a bristly layer of protein known as the periostracum, which covers their shells.
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”
Helen Scales (Spirals in Time: The Secret Life and Curious Afterlife of Seashells)
“
In a 1995 Journal of Trauma article entitled “Humanitarian Benefits of Cadaver Research on Injury Prevention,” Albert King calculated that vehicle safety improvements that have come about as a result of cadaver research have saved an estimated 8,500 lives each year since 1987. For every cadaver that rode the crash sleds to test three-point seat belts, 61 lives per year have been saved. For every cadaver that took an air bag in the face, 147 people per year survive otherwise fatal head-ons. For every corpse whose head has hammered a windshield, 68 lives per year are saved.
”
”
Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
I began to realize something fundamental about field-work: that it is useless to concentrate exclusively on one's 'research project.' One has to be endlessly curious about everything, sharpen one's eyes and ears, and take notes about everything. The experience of strangeness makes all your senses more sensitive than normal, and your attachment to comparison grows deeper. This is why fieldwork is also so useful when you return home. You will have developed habits of observation and comparison that encourage or force you to start noticing that your own culture is just as strange.
”
”
Benedict Anderson (A Life Beyond Boundaries)
“
Some readers may find it a curious or even unscientific endeavour to craft a criminological model of organised abuse based on the testimony of survivors. One of the standard objections to qualitative research is that participants may lie or fantasise in interview, it has been suggested that adults who report severe child sexual abuse are particularly prone to such confabulation. Whilst all forms of research, whether qualitative or quantitative, may be impacted upon by memory error or false reporting. there is no evidence that qualitative research is particularly vulnerable to this, nor is there any evidence that a fantasy— or lie—prone individual would be particularly likely to volunteer for research into child sexual abuse. Research has consistently found that child abuse histories, including severe and sadistic abuse, are accurate and can be corroborated (Ross 2009, Otnow et al. 1997, Chu et al. 1999). Survivors of child abuse may struggle with amnesia and other forms of memory disturbance but the notion that they are particularly prone to suggestion and confabulation has yet to find a scientific basis. It is interesting to note that questions about the veracity of eyewitness evidence appear to be asked far more frequently in relation to sexual abuse and rape than in relation to other crimes. The research on which this book is based has been conducted with an ethical commitment to taking the lives and voices of survivors of organised abuse seriously.
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Michael Salter (Organised Sexual Abuse)
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to test. Would weightlessness put them off their game? It did. The turtles moved “slowly and insecurely” and did not attack a piece of bait placed directly in front of them. Then again, the water in which they swam was repeatedly floating up out of the jar and forming an “ovoid cupola.” Who could eat? Von Beckh quickly moved on from turtles to Argentinean pilots. Under the section heading “Experiments with Human Subjects”—a heading that, were I a doctor previously employed by Nazi Germany, I might have rephrased—von Beckh reports on the efforts of the pilots to mark X’s inside small boxes during regular and weightless flight. During weightlessness, many of the letters strayed from the boxes, indicating that pilots might experience difficulties maneuvering their planes and doing crossword puzzles during air battles. The following year, von Beckh was recruited by the Aeromedical Research Laboratory at Holloman Air Force
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Mary Roach (Packing for Mars: The Curious Science of Life in the Void)
“
One study had strangers ask each other personal questions and found that those who showed genuine curiosity about their interlocutor were rated friendlier (and more attractive). Research also indicates highly curious people appear to be less affected by social rejection, making them less hesitant to socially engage.
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Monica C. Parker (The Power of Wonder: The Extraordinary Emotion That Will Change the Way You Live, Learn, and Lead)
“
As Karim Lakhani put it after his InnoCentive research, a key to creative problem solving is tapping outsiders who use different approaches “so that the ‘home field’ for the problem does not end up constraining the solution.” Sometimes, the home field can be so constrained that a curious outsider is truly the only one who can see the solution.
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David Epstein (Range: Why Generalists Triumph in a Specialized World)
“
Last year, I was conversing by e-mail with an acquaintance who was investigating the black market in cadaver parts. She came into possession of a sales list for a company that provides organs and tissues for research. On the list was “vagina with clitoris.” She did not believe that there could be a legitimate research purpose for cadaver genitalia. She assumed the researcher had procured the part to have sex with it. I replied that physiologists and people who study sexual dysfunction still have plenty to learn about female arousal and orgasm, and that I could, with little trouble, imagine someone needing such a thing. Besides, I said to this woman, if the guy wanted to nail the thing, do you honestly think he’d have bothered with the clitoris?
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Mary Roach (Bonk: The Curious Coupling of Science and Sex)
“
In recent decades, Ireland in general and Dublin in particular, have been very fortunate in the quality of the historical attention they have received. During the extensive research required to write this book, I have been privileged to work with some of Ireland’s most distinguished scholars, who have generously shared their knowledge with me and corrected my texts. Their kind contributions are mentioned in the Acknowledgements. Thanks to the scholarly work of the last quarter century, there has been a reevaluation of certain aspects of Ireland’s history; and as a result, the story that follows may contain a number of surprises for many readers. I have provided a few additional notes in the Afterword at the end of this volume for those curious to know more.
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Edward Rutherfurd (The Princes of Ireland (The Dublin Saga, #1))
“
Lots of people wrote to the magazine to say that Marilyn vos Savant was wrong, even when she explained very carefully why she was right. Of the letters she got about the problem, 92% said that she was wrong and lots of these were from mathematicians and scientists. Here are some of the things they said: 'I'm very concerned with the general public's lack of mathematical skills. Please help by confessing your error.' -Robert Sachs, Ph.D., George Mason University ... 'I am sure you will receive many letters from high school and college students. Perhaps you should keep a few addresses for future columns.' -W. Robert Smith, Ph.D., Georgia State University... 'If all those Ph.D.'s were wrong, the country would be in very serious trouble.' -Everett Harman, Ph.D., U.S. Army Research Institute
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Mark Haddon (The Curious Incident of the Dog in the Night-Time)
“
Metrics, and especially averages, encourage you to focus on the middle of a market, but innovation happens at the extremes. You are more likely to come up with a good idea focusing on one outlier than on ten average users. We were discussing this recently in a meeting when a round of sandwiches arrived. ‘This proves my point exactly,’ I said, pointing at the food. The sandwich was not invented by an average eater. The Earl of Sandwich was an obsessive gambler, and demanded food in a form that would not require him to leave the card table while he ate. Weird consumers drive more innovation than normal ones. By contrast, it is perfectly possible that conventional market research has, over the past fifty years, killed more good ideas than it has spawned, by obsessing with a false idea of representativeness.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
As I have argued, psycho-logic and psychophysics need to be applied not just to the design of televisions, but also to welfare programmes, tax, transportation, healthcare, market research, the pricing of products and the design of democracy. There is no point in struggling to create changes in objective reality if human perception can’t see it, so all these things need to be perception optimised for humans.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
There is a parallel in the behaviour of bees, which do not make the most of the system they have evolved to collect nectar and pollen. Although they have an efficient way of communicating about the direction of reliable food sources, the waggle dance, a significant proportion of the hive seems to ignore it altogether and journeys off at random. In the short term, the hive would be better off if all bees slavishly followed the waggle dance, and for a time this random behaviour baffled scientists, who wondered why 20 million years of bee evolution had not enforced a greater level of behavioural compliance. However, what they discovered was fascinating: without these rogue bees, the hive would get stuck in what complexity theorists call ‘a local maximum’; they would be so efficient at collecting food from known sources that, once these existing sources of food dried up, they wouldn’t know where to go next and the hive would starve to death. So the rogue bees are, in a sense, the hive’s research and development function, and their inefficiency pays off handsomely when they discover a fresh source of food. It is precisely because they do not concentrate exclusively on short-term efficiency that bees have survived so many million years.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
Today the subject of my research is’ – at this point he looked up from what he was doing and smiled at me – ‘you.’ He has a most charming smile when he remembers to use it. ‘Really?’ I said. ‘What are you trying to find out? Do you have a hypothesis about me?’ ‘I do.’ ‘What is it?’ ‘I can’t tell you that. It might influence the data.’ ‘Oh! Yes. That is true. Sorry.’ ‘That’s OK,’ he said. ‘It’s natural to be curious.
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Susanna Clarke (Piranesi)
“
Albert King calculated that vehicle safety improvements that have come about as a result of cadaver research have saved an estimated 8,500 lives each year since 1987. For every cadaver that rode the crash sleds to test three-point seat belts, 61 lives per year have been saved. For every cadaver that took an air bag in the face, 147 people per year survive otherwise fatal head-ons. For every corpse whose head has hammered a windshield, 68 lives per year are saved.
”
”
Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
Geim says of his approach to science: ‘I jump from one research subject to another every few years. I do not want to study the same stuff “from cradle to coffin”, as some academics do. To be able to do this, we often carry out what I call “hit-and-run experiments”, crazy ideas that should never work and, of course, they don’t in most cases. However, sometimes we find a pearl . . . This research style may sound appealing but it is very hard psychologically, mentally, physically, and in terms of research grants, too. But it is fun.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
And decay is highly dependent on environmental and situational factors. What’s the weather been like? Was the body buried? In what? Seeking better understanding of the effects of these factors, the University of Tennessee (UT) Anthropological Research Facility, as it is blandly and vaguely called, has buried bodies in shallow graves, encased them in concrete, left them in car trunks and manmade ponds, and wrapped them in plastic bags. Pretty much anything a killer might do to dispose of a dead body the researchers at UT have done also.
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Mary Roach (Stiff: The Curious Lives of Human Cadavers)
“
The researchers found that when students were given problems to solve, and they did not know methods to solve them, but they were given opportunity to explore the problems, they became curious, and their brains were primed to learn new methods, so that when teachers taught the methods, students paid greater attention to them and were more motivated to learn them. The researchers published their results with the title “A Time for Telling,” and they argued that the question is not “Should we tell or explain methods?” but “When is the best time do this?
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Jo Boaler (Mathematical Mindsets: Unleashing Students' Potential through Creative Math, Inspiring Messages and Innovative Teaching (Mindset Mathematics))
“
Rosenthal went on to study precisely that – what expectation mean for our children. In one line of research he showed that teachers´ expectations greatly affect their students´ academic performance, even when the teachers try to treat them impartially. For example, he and a colleague asked schoolkids in eighteen classrooms to complete an IQ test. The teachers, but not students, were given results. The researchers told the teachers that the test would indicate which children had unusually high intellectual potential. What the teachers didn’t know was that the kids named as gifted did not really score higher than average on the IQ test – they actually had average scores. Shortly afterwards, the teachers rated those not labeled gifted as less curious and less interested than the gifted students – and the students´ subsequent grades reflected that.
But what is really shocking – and sobering – is the result of another IQ test, given eight months later. When you administer IQ test a second time, you expect that each child´s score will vary some. In general, about half of the children´s scores should go up and half down, as a result of changes in the individual’s intellectual development in relation to his peers or simply random variations. When Rosenthal administered the second test, he indeed found that about half the kids labeled “normal” showed a gain in IQ. But among those who´d been singled out as brilliant, he obtained a different result; about 80 % had an increase of at least 10 points. What´s more, about 20 % of the “gifted” group gained 30 or more IQ points, while only 5 % of the other children gained that many. Labeling children as gifted had proved to be a powerful self-fulfilling prophecy.
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Leonard Mlodinow (Subliminal: How Your Unconscious Mind Rules Your Behavior)
“
He’d been at college less than two months but had already stepped directly into the world he wanted, analyzing the stunning symmetry of the DNA molecule as if he’d crawled inside a glistening cathedral of coiling atoms and climbed the winding, acidic rungs of the helix. Seeing that all life depends on this precise and intricate code transcribed on fragile, organic slivers, which would perish instantly in a slightly warmer or colder world. At last, surrounded by enormous questions and people as curious as he to find the answers, drawing him toward his goal of research biologist in his own lab, interacting with other scientists
”
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Delia Owens (Where the Crawdads Sing)
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Markus Zusak
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MIT, the researchers gave a group of four-year-olds exactly the same toy, and only varied the method with which they introduced it to the children. In one group, the researcher acted naïve and clueless when she demonstrated one of the functions of the toy, whereas the other group was given direct instruction by the researcher on how to use it. When left alone with the toy, all the children in the study were able to replicate what the “teacher” had done—pull on one of the toy’s tubes to make it squeak—but the children in the first group played with the toy longer and discovered more of its functions. They were simply more curious and more likely to discover new information than the children who had been told by the teacher how to use the toy.
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Linda Åkeson McGurk (There's No Such Thing as Bad Weather: A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge))
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Our polarization, and the increasing reality that we simply don’t know each other, makes it too easy to settle for dislike and contempt.
I first experienced reaching out and being reached out to as the child of a Foreign Service Officer. In my child’s mind, I had been given a personal mission, parallel to my father’s, to befriend the people of all the foreign countries my father’s job took us to. I was instructed to reach out, I imagined, to people who spoke, dressed, walked, looked, and worshipped differently than we did. Had my father asked me to do this? I don’t think so. […] Curiously, I felt that same gratitude for connection when, many decades later, I drove from plant to plant with Sharon, and when I talked to the many others I met in the course of researching this book. I felt I was in a foreign country again, only this time it was my own.
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Arlie Russell Hochschild (Strangers in Their Own Land: Anger and Mourning on the American Right)
“
No, it’s that empathy,” Irmgard said vigorously. Fists clenched, she roved into the kitchen, up to Isidore. “Isn’t it a way of proving that humans can do something we can’t do? Because without the Mercer experience we just have your word that you feel this empathy business, this shared, group thing. How’s the spider?” She bent over Pris’s shoulder. With the scissors, Pris snipped off another of the spider’s legs. “Four now,” she said. She nudged the spider. “He won’t go. But he can.” Roy Baty appeared at the doorway, inhaling deeply, an expression of accomplishment on his face. “It’s done. Buster said it out loud, and nearly every human in the system heard him say it. ‘Mercerism is a swindle.’ The whole experience of empathy is a swindle.” He came over to look curiously at the spider. “It won’t try to walk,” Irmgard said. “I can make it walk.” Roy Baty got out a book of matches, lit a match; he held it near the spider, closer and closer, until at last it crept feebly away. “I was right,” Irmgard said. “Didn’t I say it could walk with only four legs?” She peered up expectantly at Isidore. “What’s the matter?” Touching his arm she said, “You didn’t lose anything; we’ll pay you what that—what’s it called?—that Sidney’s catalogue says. Don’t look so grim. Isn’t that something about Mercer, what they discovered? All that research? Hey, answer.” She prodded him anxiously. “He’s upset,” Pris said. “Because he has an empathy box. In the other room. Do you use it, J. R.?” she asked Isidore. Roy Baty said, “Of course he uses it. They all do—or did. Maybe now they’ll start wondering.” “I don’t think this will end the cult of Mercer,” Pris said. “But right this minute there’re a lot of unhappy human beings.” To Isidore she said, “We’ve waited for months; we all knew it was coming, this pitch of Buster’s.” She hesitated and then said, “Well, why not. Buster is one of us.
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Philip K. Dick (Do Androids Dream of Electric Sheep?)
“
Buster Friendly said, “We may never know. Nor can we fathom the peculiar purpose behind this swindle. Yes, folks, swindle. Mercerism is a swindle!”
“I think we know,” Roy Baty said. “It’s obvious. Mercerism came into existence—”
“But ponder this,” Buster Friendly continued. “Ask yourselves what is it that Mercerism does. Well, if we’re to believe its many practitioners, the experience fuses—”
“It’s that empathy that humans have,” Irmgard said.
“—men and women throughout the Sol System into a single entity. But an entity which is manageable by the so-called telepathic voice of ‘Mercer.’ Mark that. An ambitious politically minded would-be Hitler could—”
“No, it’s that empathy,” Irmgard said vigorously. Fists clenched, she roved into the kitchen, up to Isidore. “Isn’t it a way of proving that humans can do something we can’t do? Because without the Mercer experience we just have your word that you feel this empathy business, this shared, group thing. How’s the spider?” She bent over Pris’s shoulder.
With the scissors, Pris snipped off another of the spider’s legs. “Four now,” she said. She nudged the spider. “He won’t go. But he can.”
Roy Baty appeared at the doorway, inhaling deeply, an expression of accomplishment on his face. “It’s done. Buster said it out loud, and nearly every human in the system heard him say it. ‘Mercerism is a swindle.’ The whole experience of empathy is a swindle.” He came over to look curiously at the spider.
“It won’t try to walk,” Irmgard said.
“I can make it walk.” Roy Baty got out a book of matches, lit a match; he held it near the spider, closer and closer, until at last it crept feebly away.
“I was right,” Irmgard said. “Didn’t I say it could walk with only four legs?” She peered up expectantly at Isidore. “What’s the matter?” Touching his arm she said, “You didn’t lose anything; we’ll pay you what that—what’s it called?—that Sidney’s catalogue says. Don’t look so grim. Isn’t that something about Mercer, what they discovered? All that research? Hey, answer.” She prodded him anxiously.
“He’s upset,” Pris said. “Because he has an empathy box. In the other room. Do you use it, J. R.?” she asked Isidore.
Roy Baty said, “Of course he uses it. They all do—or did. Maybe now they’ll start wondering.”
“I don’t think this will end the cult of Mercer,” Pris said. “But right this minute there’re a lot of unhappy human beings.” To Isidore she said, “We’ve waited for months; we all knew it was coming, this pitch of Buster’s.” She hesitated and then said, “Well, why not. Buster is one of us.”
“An android,” Irmgard explained. “And nobody knows. No humans, I mean.”
Pris, with the scissors, cut yet another leg from the spider. All at once John Isidore pushed her away and lifted up the mutilated creature. He carried it to the sink and there he drowned it. In him, his mind, his hopes, drowned, too. As swiftly as the spider.
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Philip K. Dick (Do Androids Dream of Electric Sheep?)
“
No, it’s that empathy,” Irmgard said vigorously. Fists clenched, she roved into the kitchen, up to Isidore. “Isn’t it a way of proving that humans can do something we can’t do? Because without the Mercer experience we just have your word that you feel this empathy business, this shared, group thing. How’s the spider?” She bent over Pris’s shoulder. With the scissors, Pris snipped off another of the spider’s legs. “Four now,” she said. She nudged the spider. “He won’t go. But he can.” Roy Baty appeared at the doorway, inhaling deeply, an expression of accomplishment on his face. “It’s done. Buster said it out loud, and nearly every human in the system heard him say it. ‘Mercerism is a swindle.’ The whole experience of empathy is a swindle.” He came over to look curiously at the spider. “It won’t try to walk,” Irmgard said. “I can make it walk.” Roy Baty got out a book of matches, lit a match; he held it near the spider, closer and closer, until at last it crept feebly away. “I was right,” Irmgard said. “Didn’t I say it could walk with only four legs?” She peered up expectantly at Isidore. “What’s the matter?” Touching his arm she said, “You didn’t lose anything; we’ll pay you what that—what’s it called?—that Sidney’s catalogue says. Don’t look so grim. Isn’t that something about Mercer, what they discovered? All that research? Hey, answer.” She prodded him anxiously. “He’s upset,” Pris said. “Because he has an empathy box. In the other room. Do you use it, J. R.?” she asked Isidore.
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Philip K. Dick (Do Androids Dream of Electric Sheep?)
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Trying to trick the creature, hoping that it would react without hesitation to the first sign of movement in the door way, Travis tucked the revolver under his belt, quietly picked up one of the dining-room chairs, eased to within six feet of the kitchen, and pitched the chair through the open door. He snatched the revolver out of his waistband and, as the chair sailed into the kitchen, assumed a shooter's stance. The chair crashed into the Formica-topped table, clattered to the floor, and banged against the dishwasher.
The lantern-eyed enemy did not go for it. Nothing moved. When the chair finished tumbling, the kitchen was again marked by a hushed expectancy .
Einstein was making a curious sound, a quiet shuddery huffing, and after a moment Travis realized the noise was a result of the dog's uncontrollable shivering.
No question about it: the intruder in the kitchen was the very thing that had pursued them through the woods more than three months ago. During the intervening weeks, it had made its way north, probably traveling mostly in the wildlands to the east of the developed part of the state, relentlessly tracking the dog by some means that Travis could not understand and for reasons he could not even guess.
In response to the chair he had thrown, a large white-enameled canister crashed to the floor just beyond the kitchen doorway, and Travis jumped back in surprise, squeezing off a wild shot before he realized he was only being taunted. The lid flew off the container when it hit the floor, and flour spilled across the tile.
Silence again.
By responding to Travis's taunt with one of its own, the intruder had displayed unnerving intelligence. Abruptly Travis realized that, coming from the same research lab as Einstein and being a product of related experiments, the creature might be as smart as the retriever. Which would explain Einstein's fear of it. If Travis had not already accommodated himself to the idea of a dog with humanlike intelligence, he might have been unable to credit this beast with more than mere animal cleverness; however, events of the past few months had primed him to accept-and quickly adapt to-almost anything.
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Dean Koontz (Watchers)
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Another common form of mental illness is bipolar disorder, in which a person suffers from extreme bouts of wild, delusional optimism, followed by a crash and then periods of deep depression. Bipolar disorder also seems to run in families and, curiously, strikes frequently in artists; perhaps their great works of art were created during bursts of creativity and optimism. A list of creative people who were afflicted by bipolar disorder reads like a Who’s Who of Hollywood celebrities, musicians, artists, and writers. Although the drug lithium seems to control many of the symptoms of bipolar disorder, the causes are not entirely clear. One theory states that bipolar disorder may be caused by an imbalance between the left and right hemispheres. Dr. Michael Sweeney notes, “Brain scans have led researchers to generally assign negative emotions such as sadness to the right hemisphere and positive emotions such as joy to the left hemisphere. For at least a century, neuroscientists have noticed a link between damage to the brain’s left hemisphere and negative moods, including depression and uncontrollable crying. Damage to the right, however, has been associated with a broad array of positive emotions.” So the left hemisphere, which is analytical and controls language, tends to become manic if left to itself. The right hemisphere, on the contrary, is holistic and tends to check this mania. Dr. V. S. Ramachandran writes, “If left unchecked, the left hemisphere would likely render a person delusional or manic.… So it seems reasonable to postulate a ‘devil’s advocate’ in the right hemisphere that allows ‘you’ to adopt a detached, objective (allocentric) view of yourself.” If human consciousness involves simulating the future, it has to compute the outcomes of future events with certain probabilities. It needs, therefore, a delicate balance between optimism and pessimism to estimate the chances of success or failures for certain courses of action. But in some sense, depression is the price we pay for being able to simulate the future. Our consciousness has the ability to conjure up all sorts of horrific outcomes for the future, and is therefore aware of all the bad things that could happen, even if they are not realistic. It is hard to verify many of these theories, since brain scans of people who are clinically depressed indicate that many brain areas are affected. It is difficult to pinpoint the source of the problem, but among the clinically depressed, activity in the parietal and temporal lobes seems to be suppressed, perhaps indicating that the person is withdrawn from the outside world and living in their own internal world. In particular, the ventromedial cortex seems to play an important role. This area apparently creates the feeling that there is a sense of meaning and wholeness to the world, so that everything seems to have a purpose. Overactivity in this area can cause mania, in which people think they are omnipotent. Underactivity in this area is associated with depression and the feeling that life is pointless. So it is possible that a defect in this area may be responsible for some mood swings.
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Michio Kaku (The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind)
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One would think he was going to have his throat cut," said the Controller, as the door closed. "Whereas, if he had the smallest sense, he'd understand that his punishment is really a reward. He's being sent to an island. That's to say, he's being sent to a place where he'll meet the most interesting set of men and women to be found anywhere in the world. All the people who, for one reason or another, have got too self-consciously individual to fit into community-life. All the people who aren't satisfied with orthodoxy, who've got independent ideas of their own. Every one, in a word, who's any one. I almost envy you, Mr. Watson."
Helmholtz laughed. "Then why aren't you on an island yourself?"
"Because, finally, I preferred this," the Controller answered. "I was given the choice: to be sent to an island, where I could have got on with my pure science, or to be taken on to the Controllers' Council with the prospect of succeeding in due course to an actual Controllership. I chose this and let the science go." After a little silence, "Sometimes," he added, "I rather regret the science. Happiness is a hard master–particularly other people's happiness. A much harder master, if one isn't conditioned to accept it unquestioningly, than truth." He sighed, fell silent again, then continued in a brisker tone, "Well, duty's duty. One can't consult one's own preference. I'm interested in truth, I like science. But truth's a menace, science is a public danger. As dangerous as it's been beneficent. It has given us the stablest equilibrium in history. China's was hopelessly insecure by comparison; even the primitive matriarchies weren't steadier than we are. Thanks, l repeat, to science. But we can't allow science to undo its own good work. That's why we so carefully limit the scope of its researches–that's why I almost got sent to an island. We don't allow it to deal with any but the most immediate problems of the moment. All other enquiries are most sedulously discouraged. It's curious," he went on after a little pause, "to read what people in the time of Our Ford used to write about scientific progress. They seemed to have imagined that it could be allowed to go on indefinitely, regardless of everything else. Knowledge was the highest good, truth the supreme value; all the rest was secondary and subordinate. True, ideas were beginning to change even then. Our Ford himself did a great deal to shift the emphasis from truth and beauty to comfort and happiness. Mass production demanded the shift. Universal happiness keeps the wheels steadily turning; truth and beauty can't. And, of course, whenever the masses seized political power, then it was happiness rather than truth and beauty that mattered. Still, in spite of everything, unrestricted scientific research was still permitted. People still went on talking about truth and beauty as though they were the sovereign goods. Right up to the time of the Nine Years' War. That made them change their tune all right. What's the point of truth or beauty or knowledge when the anthrax bombs are popping all around you? That was when science first began to be controlled–after the Nine Years' War. People were ready to have even their appetites controlled then. Anything for a quiet life. We've gone on controlling ever since. It hasn't been very good for truth, of course. But it's been very good for happiness. One can't have something for nothing. Happiness has got to be paid for. You're paying for it, Mr. Watson–paying because you happen to be too much interested in beauty. I was too much interested in truth; I paid too.
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Aldous Huxley (Brave New World)
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A number of researchers think that there are two systems in the brain and that it is the balance of these two that creates sensitivity. One system, the “behavioral activation” (or “approach,” or “facilitation,” system) is hooked up to the parts of the brain that take in messages from the senses and send out orders to the limbs to get moving. This system is designed to move us toward things, especially new ones. It is probably meant to keep us eagerly searching for the good things in life, like fresh food and companionship, all of which we need for survival. When the activation system is operating, we are curious, bold, and impulsive. The other system is called the “behavioral inhibition” (or “withdrawal,” or “avoidance,” system). (You can already tell by the names which is the “good” one according to our culture.) This system is said to move us away from things, making us attentive to dangers. It makes us alert, cautious, and watchful for signs. Not surprisingly, this system is hooked up to all the parts of the brain Kagan noted to be more active in his “inhibited” children.
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Elaine N. Aron (The Highly Sensitive Person)
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One time he wanted me to research a house he was curious about—in Iowa. Some realtors might find this annoying, or view it as something they “don’t have time to do.” Anytime someone on my team tells me they’re too busy to answer clients, the next day they’re not on the team. Customer service and follow-through are paramount to referral business from clients just like Campbell. So even though I had no idea what houses in Iowa were worth, I was happy to get more information for him.
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Ryan Serhant (Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine)
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Of course, I’m talking about what most people know as “brain freeze.” Scientists identify it as a stimulus headache, or sphenopalatine ganglioneuralgia for all you science nerds. You may be surprised to learn that serious studies have been conducted on brain freeze at major institutions such as Harvard University. These studies have shown that brain freeze happens when an extremely cold substance quickly hits the roof of the mouth, causing the capillaries to constrict, followed by an equally quick rewarming when warm air is reintroduced to the mouth. This warming causes vasodilation, or a widening of the blood vessels. The rapid changes in temperature in the upper mouth lead to this painful sensation. Most of this is standard knowledge, but a study by Dr. Jorge Serrador revealed that there is a correlation between brain freeze and migraine sufferers. His research found that those suffering from migraines are more likely to get brain freeze, which suggests that there may be similar biological processes at work. Understanding how the contraction and widening of blood vessels in the brain take place may help scientists develop better headache medicines.
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Bill O'Neill (Interesting Stories For Curious People: A Collection of Fascinating Stories About History, Science, Pop Culture and Just About Anything Else You Can Think of)
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We must be guardians of a space that allows students to breathe and be curious and explore the world and be who they are without suffocation. They deserve one place where they can rumble with vulnerability and their hearts can exhale. And what I know from the research is that we should never underestimate the benefit to a child of having a place to belong—even one—where they can take off their armor. It can and often does change the trajectory of their life.
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Brené Brown (Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (A Dare to Lead Book))
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Of course, Pfizer Taiwan sailed ahead anyway. Its profits here and in mainland China have been, as they say, steep and hot. Perhaps the only locality where Viagra has proved a disappointment is the Wolong Nature Reserve in Sichuan Province. Wolong is home to part of China’s dwindling panda population, as well as a group of captive pandas in a breeding research facility. Pandas have trouble reproducing in captivity. Some researchers describe it as a libido issue; some 60 percent of captive pandas show no interest in mating. Others seem to think that the males have erectile deficiencies, for in 2002, a middle-aged panda named Zhuang Zhuang was dosed with Viagra. “No result on him at all,” the BBC quoted Wolong deputy director Wang Pengyan as saying.
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Mary Roach (Bonk: The Curious Coupling of Science and Sex)
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The first lens is market research or, to give it a simpler name, asking people. However, the problem with it is that, if we remember David Ogilvy’s words: ‘The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.’ People simply do not have introspective access to their motivations.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
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The late David Ogilvy, one of the greats of the American advertising industry and the founder of the company I work for, apparently once said, ‘The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.’* Trivers and Kurzban explained the evolutionary science behind that conundrum: we simply don’t have access to our genuine motivations, because it is not in our interest to know.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
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Samuel Clemens, who used the celebrated pen name Mark Twain and was the author of such nineteenth-century classics as Tom Sawyer and Adventures of Huckleberry Finn, had many telepathic experiences. He dubbed them “mental telegraphy” because the telegraph was the fanciest long-distance communication technology in his day. Twain was concerned about his reputation as a serious author if he reported his experiences, so for years he kept quietly adding his experiences to an unpublished manuscript. Finally, after British scientists began to show serious interest in this topic in 1882 with the formation of the Society for Psychical Research, Twain decided to publish an article in Harper’s New Monthly Magazine in 1891. It began: Note to the Editor.—By glancing over the enclosed bundle of rusty old manuscript, you will perceive that I once made a great discovery: the discovery that certain sorts of thing which, from the beginning of the world, had always been regarded as merely “curious coincidences”—that is to say, accidents—were no more accidental than is the sending and receiving of a telegram an accident. I made this discovery sixteen or seventeen years ago, and gave it a name—“Mental Telegraphy.” It is the same thing around the outer edges of which the Psychical Society of England began to group (and play with) four or five years ago, and which they named “Telepathy.” Within the last two or three years they have penetrated toward the heart of the matter, however, and have found out that mind can act upon mind in a quite detailed and elaborate way over vast stretches of land and water. And they have succeeded in doing, by their great credit and influence, what I could never have done—they have convinced the world that mental telegraphy is not a jest, but a fact, and that it is a thing not rare, but exceedingly common. They have done our age a service—and a very great service, I think.238
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Dean Radin (Supernormal: Science, Yoga and the Evidence for Extraordinary Psychic Abilities)
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Surveys of CFS patient groups in thirty-five states show an exponential rise in cases produced each year since the 1970s. This curious temporal and case production relationship with the AIDS epidemic prompted many researchers to characterize CFS as an AIDS epiphenomenon. Gallo’s discovery and Knox’s revelations suggested that the new human herpesvirus HHV-6 might be a critical causative cofactor shared by both AIDS and CFS.
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Robert F. Kennedy Jr. (The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health)
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For some, the question of evangelical support for Trump had a simpler explanation: rank hypocrisy. Indeed, in the weeks between the release of the Access Hollywood tape and the election, PRRI (Public Religion Research Institute) social scientists identified a curious “Trump effect.” Five years earlier, only 30 percent of white evangelicals believed that “a person who commits an ‘immoral’ act could behave ethically in a public role.” The month before the election, 72 percent believed this was possible. According to the PRRI’s Robert P. Jones, “This dramatic abandonment of the whole idea of ‘value voters’ is one of the most stunning reversals in recent American political history.
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Kristin Kobes Du Mez (Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation)
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Weird consumers drive more innovation than normal ones. By contrast, it is perfectly possible that conventional market research has, over the past fifty years, killed more good ideas than it has spawned, by obsessing with a false idea of representativeness.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
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It is only within comparatively recent years that the homely stories in the mouths of the country-people have been constituted a branch of learning, and have had applied to them, as such, the methods and the terminology of science. No doubt a very noteworthy gain to knowledge has resulted from this treatment, — a curious department of research has been opened up, and light has been cast upon various outside things of greater importance than the subject of study itself. But, side by side with this gain to knowledge, is there not, involved in the method of treatment indicated, a loss to the stories themselves ? Classified, tabulated, scientifically named, they are no longer the wild free product of Nature that we knew and loved: — they are become, so to speak, a collection of butterflies in a case, an album of pressed wild flowers. No doubt they are still very interesting, and highly instructive ; but their poetry, their brightness, the fragrance which clung about them in their native air, their native soil, is in large measure gone!
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George Brisbane Douglas (Scottish Fairy and Folk Tales)
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After conducting research in eighty-two countries, Schwartz had the data to back up a pretty amazing claim: There aren’t an infinite number of human values out there. There are only ten: stimulation, hedonism, achievement, power, benevolence, universalism, security, conformity, tradition, and self-direction.
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Monica Guzmán (I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times)
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According to research by retailer Littlewoods four year old girls ask an average of 390 questions a day. That works out at about one every 2 minutes while the long suffering parent is awake.
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Adam Kim (Amazing Science Facts for Kids: An Ideas Book for Curious Boys and Girls)
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The researchers also found that with each additional word that’s about the other—words like “liberal” and “Biden” in a post by a Republican, for example—the likelihood that the post would be shared by its audience jumped a whopping 67 percent.*
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Monica Guzmán (I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times)
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Mitra’s research became widely known about after he gave a TED talk (from which my account is adapted).*
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Ian Leslie (Curious: The Desire to Know and Why Your Future Depends On It)
“
In his speeches in the 1950s, Shannon seemed to make the point that he was not necessarily interested in automated machines per se. He was interested in how machines interact with other machines (as in the telephone switching system) and how they interact with human operators (as in a chess machine). In the latter instance, there was a psychological aspect that seemed curious to him: “We hope that research in the design of game playing machines will lead to insights in the manner of operation of the human brain.
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Jon Gertner (The Idea Factory: Bell Labs and the Great Age of American Innovation)
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3. Conditioning. Unlike imprinting which requires only one experience and sets permanently into the neurons, conditioning requires many repetitions of the same experience and does not set permanently. Behaviorists, also, know how to reverse conditioning by counter-conditioning, but only Dr. Timothy Leary has claimed to know how to reverse imprinting. (Curiously, laws currently forbid other scientists to repeat and test Dr. Leary's experiments, and threaten them with prison if they do get caught repeating this research. The idea that the Inquisition died 170 years ago seems, like the Separation of Church and State, just another myth, unconnected with how "our" government actually functions.)
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Robert Anton Wilson (Quantum Psychology: How Brain Software Programs You and Your World)
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The curious mind finds endless design possibilities
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Wafiq Raza
“
To anyone born after 1975 there is nothing outlandish about people walking around or sitting on a train wearing headphones, but in the late 1970s this was a very odd behaviour indeed; comparable to the use of an early cellphone in the late 1980s, when to use one in public carried a high risk of ridicule.* In market research, the Walkman aroused very little interest and quite a lot of hostility. ‘Why would I want to walk about with music playing in my head?’ was a typical response, but Morita ignored it. The request for the Walkman had initially come from the 70-year-old Ibuka, who wanted a small device to allow him to listen to full-length operas on flights between Tokyo and the US.*
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
Scientific research is a curious beast. However, any researcher worth his salt will tell you that the things we discover are rarely the facts.. A good scientist must remain curious, open minded, humble, and above all, obedient to the data and to the facts.
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Kelly Barnhill (When Women Were Dragons)
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And by doing so they launched a soft drinks brand that would indeed go on to be a worthy rival to Coca-Cola: that drink was Red Bull. When I say that Red Bull ‘tastes kind of disgusting’, this is not a subjective opinion.* No, that was the opinion of a wide cross-section of the public. Before Red Bull launched outside of Thailand, where it had originated, it’s widely rumoured that the licensee approached a research agency to see what the international consumer reaction would be to the drink’s taste; the agency, a specialist in researching the flavouring of carbonated drinks, had never seen a worse reaction to any proposed new product.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
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Robert Zion, the social psychologist, once described cognitive psychology as ‘social psychology with all the interesting variables set to zero’. The point he was making is that humans are a deeply social species (which may mean that research into human behaviour or choices in artificial experiments where there is no social context isn’t really all that useful). In the real world, social context is absolutely critical. For instance, as the anthropologist Pierre Bourdieu observes, gift giving is viewed as a good thing in most human societies, but it only takes a very small change in context to make a gift an insult rather than a blessing; returning a present to the person who has given it to you, for example, is one of the rudest things you can do. Similarly, offering people money when they do something you like makes perfect sense according to economic theory and is called an incentive, but this does not mean you should try to pay your spouse for sex.*
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
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AMT Market Research Agency in Myanmar stands as a pivotal player in the dynamic landscape of market research within the country. With a commitment to delivering unparalleled insights and strategic solutions, AMT Market Research has established itself as a trusted partner for businesses seeking to thrive in Myanmar's evolving market. This article delves into the core aspects of AMT Market Research, exploring its services, methodologies, and the significance of market research in Myanmar. Through case studies, client testimonials, and a glimpse into future trends, we uncover the depth and impact of AMT Market Research in driving success for businesses in Myanmar.
Introduction to AMT Market Research Agency in Myanmar
AMT Market Research is not your run-of-the-mill agency in Myanmar. With a knack for unraveling the mysteries of consumer behavior, they're the Sherlock Holmes of the market research world. Let's delve into what makes them tick.
Background of AMT Market Research
Founded with a passion for decoding the pulse of the market, AMT Market Research has been shaking up the industry in Myanmar. Their team of savvy researchers leaves no stone unturned in uncovering insights that drive business success.
Mission and Vision of the Agency
AMT Market Research's mission is simple yet powerful: to empower businesses with data-driven decisions that spark growth and innovation. Their vision? To be the go-to partner for companies looking to navigate the ever-evolving market landscape in Myanmar.
Services Offered by AMT Market Research
When it comes to services, AMT Market Research doesn't just dip their toes in the water—they dive in headfirst, armed with a treasure trove of strategic insights.
Market Entry Strategy
From market sizing to competitor analysis, AMT Market Research crafts bespoke market entry strategies that pave the way for success in Myanmar's dynamic business environment.
Consumer Behavior Analysis
Curious about what makes your target audience tick? AMT Market Research digs deep into the minds of consumers, decoding their preferences, habits, and aspirations to help you tailor your offerings with precision.
Competitor Analysis
In a market as competitive as Myanmar, staying ahead of the game is crucial. AMT Market Research's competitor analysis services provide a roadmap for outshining the competition and carving out your niche.
Importance of Market Research Agency in Myanmar
In the bustling landscape of Myanmar, market research isn't just a luxury—it's a necessity. Understanding the economic terrain and growth opportunities is key to thriving amidst the challenges that lie ahead.
Economic Landscape of Myanmar
Myanmar's economic landscape is a canvas of untapped potential and burgeoning opportunities. Market research serves as the compass that guides businesses through this vibrant yet complex terrain.
Growth Opportunities and Challenges
With growth opportunities aplenty, Myanmar beckons businesses with promises of success. However, navigating the challenges, be it regulatory hurdles or shifting consumer trends, requires a keen understanding of the market—enter AMT Market Research.
Methodologies Utilized by AMT Market Research
When it comes to research methodologies, AMT Market Research doesn't settle for the ordinary. Their toolbox is brimming with innovative techniques that paint a comprehensive picture of the market landscape.
Quantitative Research Techniques
Numbers don't lie, and neither do AMT Market Research's quantitative research techniques. From surveys to data analysis, they crunch the numbers to unearth patterns and trends that inform strategic decision-making.
Qualitative Research Approaches
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market research agency in Myanmar
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There are always humbugs hungry for ink. It is the nature and bane of paranormal research. If we throw out all evidence for the sake of a few charlatans, the world would be a poorer place, and nothing would be solved.
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Thomm Quackenbush (The Curious Case of the Talking Mongoose)
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Germanic mythology contains three major kinds of giants: the thurs, the jötunn, and the risi (cf. German Riese). There is something odd in the fact that the etymologies of these three descriptive names are obscure.14 With regard to thurs, researchers have variously suggested that it derives from the name of a Pre-Indo-European megalithic people, a verb meaning “to rush with great noise,” or an adjective implying notions of physical strength. Concerning jötunn, researchers are in agreement that there is a connection to the verb eta, “to eat,” which means that this kind of giant would be an ogre. Risi could have the meaning of “demon inhabiting the mountain,” or “large as a mountain,” but these are hypothetical. Of these three terms, only one could therefore imply an idea of size, which is nevertheless quite curious.
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Claude Lecouteux (The Hidden History of Elves and Dwarfs: Avatars of Invisible Realms)
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If she had, instead, assumed that her colleague was being curious, possibly wanting to know what he needed to do to be selected for similar roles in the future, then she may have felt willing to mention the 2 previous projects she had co-facilitated and how her research was related to the focus on this team’s goals.
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Kathy Obear (Turn the Tide: Rise Above Toxic, Difficult Situations in the Workplace)
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Until the rise of Trumpism, Judaism was easy, not just for me but for millions of American Jews. It was cafeteria-style: observe or don't, join a synagogue or attend the occasional Jewish film festival, read Philip Roth, eat bagels and babka, say 'oy' ironically. You could be Jewish by religion, Jewish by culture, Jewish by birth or identity - take your pick. In October 2013, the Pew Research Center asked the American Jewish community what it meant to be Jewish. The answers said a lot: 73 percent, the largest category, said remembering the Holocaust, followed by another category that was even more nebulous, who said leading a moral or ethical life. Then there were the 56 percent who said that being a Jew meant working for justice and equality, the 49 percent who said it meant being intellectually curious, the 43 percent who said it meant caring about Israel, separated by a statistically insignificant gap from the 42 percent who said it meant having a good sense of humor. Second from the bottom, at 19 percent, was observing Jewish law, followed only by eating traditional Jewish food.
Oy.
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Jonathan Weisman ((((Semitism))): Being Jewish in America in the Age of Trump)
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I could doubt the value of my books as much as many do, except that, as a researcher and very curious person, I do read a lot too, and can clearly see the difference in value between what I do and what others do. I have no doubt that my books have much more value than nearly all others out there, and it wouldn't make sense for me to be an author if I couldn't see that, or if I saw the opposite, as I believe that, if we're not upgrading mankind, we're just making it lost and vulnerable to the claws of ignorance.
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Robin Sacredfire
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I’d go there again if I had the funding,” Roper told me wistfully. One of his big issues is the lack of funding for ocean research, something he feels is both unwise and unjust. “Why aren’t we spending billions studying our oceans?” he asked me. “We know more about the moon’s behind than we do about the ocean’s bottom.
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Wendy Williams (Kraken: The Curious, Exciting, and Slightly Disturbing Science of Squid)
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Clever Comebacks to Catcalls
Situation: You are walking down the hall, and someone tells you he’s so ready for that jelly. Or you are strolling down the street and some construction worker on his lunch break says, “Come on, baby, lemme see you smile.” What can you answer?
1. Join the twenty-first century.
2. Try to imagine how little I care.
3. Have you had your brain checked? I think the warranty has run out.
4. I can’t get angry at you today. It’s Be Kind to Animals Week.
5. Didn’t I dissect you in Biology class?
6. Did you take your medication today?
7. I’ll try smiling—if you try being smarter.
8. I’m curious, did your mother raise all of her children to be sexists, or did she single you out?
And some extras, for specific situations:
If he says, “If I could see you naked, I’d die happy,” then you say, “If I could see you naked, I’d die laughing.”
And if he says, “Hey, baby, what’s your sign?” answer, “Do not enter.”
And if he calls down the street as you ignore him, “Hey, baby, don’t be rude!” reply, “I’m not being rude. You’re just insignificant.”
And if he says, “Can I see you sometime?” say, “How about never? Is never good for you?”
—written by me and Nora, after some serious Internet research.1 Approximate date: October of junior year.
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E.lockhart
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Every squirt of dopamine ends, alas, and you only get more when your brain sees another chance to approach a reward. The fleetingness of dopamine was illuminated by a recent monkey study. The animals were trained to do a task and get rewarded with spinach. After a few days, they were rewarded with squirts of juice instead of spinach. The monkeys’ dopamine soared. That seared the information: “This reeeally meets your needs” into their neurons. The experimenters continued giving the monkeys juice, and in a few days something curious happened. No dopamine spike. The monkeys’ brains stopped reacting to rewards that just came on its own. In human terms, they took it for granted. When there’s no new information, there’s no need for dopamine. When you need to record new survival rewards or new ways of getting them, your dopamine is there. This experiment has a dramatic finale. The experimenters switched back to spinach, and the monkeys reacted with fits of rage. They screamed and threw the spinach back at the researchers. They had learned to expect juice, and even though it no longer made them happy, losing it made them mad
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Anonymous
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It's a good thing I'm curious, because sometimes I just research how a soccer player kicks a ball and the impact it has on his foot. I haven't used this yet, but I might.
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Tori Amos (Tori Amos: Piece by Piece: A Memoir)
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You drink root beer while you watch an NBA game? You are an American wannabe, aren’t you?”
“That is perhaps the most horrid thing you could say to an Englishman.”
“Worse than French wannabe?”
“Well, there is that.” He sipped his soda. “I spent a summer in America and one night drank two six-packs of root beer on a dare. After that, the formerly vile-cough-syrupy taste suddenly became appealing. But wait just a moment, Miss I’ve-Just-Come-From-A-Rather-Dull-Game-Of-Whist, who’s pointing fingers and calling me a wannabe of anything?”
“Yeah…” She smoothed the front of her empire waist and laughed at herself as best she could. “It’s, um, a Halloween costume. You know, trick or treat.”
“Ah,” he said. “And my interest in basketball is just, you know, research into a curious cultural phenomenon.”
“Pure research.”
“Absolutely.”
“But of course. Besides, you ruined me, you know. No wonder Wattlesbrook forbids anything modern to clash with the nineteenth century. Five minutes of conversation with you in the garden and I went cross-eyed trying to take myself seriously again in this getup.”
“I have that effect on a lot of women. All it takes is five minutes with me and--er…that didn’t sound right.”
“You’d better stop while you’re behind, there, sport.
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Shannon Hale (Austenland (Austenland, #1))
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with you, as your date?” Liam asks me. “Yes,” I say quietly. “I’m so sorry. What can I do for you in return?” “Well, since you offered,” Liam responds, “I would like some information.” “Information?” I ask with a frown. “Yes,” Liam says. “Remember all those deep, dark secrets I said I’d extract from you? Well, if you share them with us, then I’ll be your date for your sister’s wedding.” This is probably the worst thing he could have requested. My mouth feels suddenly very dry. “Um. Isn’t there anything else you might want? Maybe I could dedicate my next book to you?” He laughs lightly. “You’re going to do that anyway once I get your sight back.” I rack my brain, searching for something I could give him. “I’ll have my publisher put out a press release,” I offer, “or maybe schedule an event, like a book launch. We can publicly declare that you’re the hero who helped the semi-famous blind author Winter Rose to see. Even if it doesn’t work, and I can’t see, I’ll pretend like I can, and you’ll probably get tons of research grants and stuff.” “I’m pretty sure that you’re going to do that anyway,” Liam tells me, “because it’s a good story that will sell books.” “Okay,” I mumble, getting desperate. “How about I name a character after you?” “That would be nice,” Liam says. “I’ll take all of the above, but I’ll still need one additional thing to sweeten the pot. Information.” “Why?” I moan in protest. “Because I’m curious,” he answers in a good-natured way. “Come on. It can’t be that bad. Tell me your deepest, darkest secrets.” I sigh. “Are you sure?” “Yes.” “Really? Right here. Right now? In front of Owen?” “Yeah, why not?” Liam says cheerfully. “He’s been telling us way more than we need to know for a while.” “I want to hear, too,” Owen chimes in. “Entertain us, storyteller!” I spend a moment gathering my composure. I smooth my hands over my legs, and look around uneasily. Taking a deep breath, I try to mentally prepare myself for what I’m about to say to two complete strangers. “Well... three years ago, I was raped.” A hush falls over the car. I can feel the men looking
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Loretta Lost (Clarity (Clarity, #1))
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Richard J. McNally, a Harvard clinical research psychologist, considered the "politics of trauma" in Remembering Trauma (2003).[139] He argued that the definition of PTSD had been too broadly applied, and suggested narrowing it to include "only those stressors associated with serious injury or threat to life" —a suggestion that would drastically alter the public discussion of rape, incest, abuse by clergy, and the traumatic affect of racism and homophobia, to name just a few potentially trauma-inducing contexts and actions.[140] McNally presents his conclusion that most traumatic experience is remembered soon after the event, as if his view represents objective scientific research, when much evidence suggests that memories of traumatic events reoccur over time unpredictably. McNally’s bias is apparent in his strong support of Ian Hacking’s curiously fervent effort to discredit the diagnosis of multiple personality (dissociative identity disorder) and Hacking’s effort to blame clinicians attached to recovered memory therapy of the spurious "rewriting" of patients’ "souls."[141] While McNally accounts for those who do recall their traumas, he does not equally offer an explanation for those who do not remember them, and his extensive bibliography and research do not cite key publications that would challenge his results.[142] - Page 19
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Kristine Stiles (Concerning Consequences: Studies in Art, Destruction, and Trauma)
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Hardware had to be researched, purchased, secured, integrated, tracked, and disposed of. Software had to be licensed, configured, patched, updated, and eventually replaced. Networks had to be built, secured, upgraded, and inevitably rebuilt. And every component interacted with every other component in curious and unexpected ways, with unexpected occasionally culminating in catastrophic. The
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Andrew Schwab (Ultralight IT: A Guide for Smaller Organizations)
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Alison looked at her curiously. “So, primates can hear sounds that we can’t?” “The designs of our auditory systems are very similar, but that doesn’t necessarily mean they work exactly the same. Some researchers have suggested that having more advanced brains may have caused us to devolve out of certain basic abilities. Like the range of our hearing.” The room fell silent. It was a powerful thought. Devolution and evolution happening together. On a certain level, it made sense. Everything in life had a balance to it. Few things could be gained without something also being lost.
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Michael C. Grumley (Catalyst (Breakthrough, #3))