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Ivar and Lee Higginson decided to have International Match issue new securities called convertible gold debentures. “Debenture” was just a fancy term for “bond” – debentures were a fixed claim on interest payments by the corporation plus a return of the principal amount on the maturity date, which in this case would be twenty years. Debentures had a limited upside, but were safer than shares. These “gold” debentures were safer still, because they were payable in either dollars or gold, at the holder’s option. If International Match became bankrupt, holders of debentures would be repaid first, before shareholders received any money. These debentures gave investors the right to receive annual interest payments of 6.5 percent from International Match, an attractive rate at the time.
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Frank Partnoy (The Match King: Ivar Kreuger and the Financial Scandal of the Century)