Consumer Choice Quotes

I don’t regret anything I’ve ever done in life, any choice that I’ve made. But I’m consumed with regret for the things I didn’t do, the choices I didn’t make, the things I didn’t say. We spend so much time being afraid of failure, afraid of rejection. But regret is the thing we should fear most. Failure is an answer. Rejection is an answer. Regret is an eternal question you will never have the answer to. “What if…” “If only…” “I wonder what would have…” You will never, never know, and it will haunt you for the rest of your days.

The dove descending breaks the air With flame of incandescent terror Of which the tongues declare The one discharge from sin and error. The only hope, or else despair Lies in the choice of pyre or pyre- To be redeemed from fire by fire. Who then devised the torment? Love. Love is the unfamiliar Name Behind the hands that wove The intolerable shirt of flame Which human power cannot remove. We only live, only suspire Consumed by either fire or fire.

I love reading true crime, but I’ve always been aware of the fact that, as a reader, I am actively choosing to be a consumer of someone else’s tragedy. So like any responsible consumer, I try to be careful in the choices I make. I read only the best: writers who are dogged, insightful, and humane.

Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices.

Love comes in many forms. It’s not always sweet. Or comfortable. Sometimes it’s selfish and consuming. Volatile. It makes choices for you. It demands you obey it, not taking no for an answer. And it’s usually right. It knows you better than you know yourself.

The reason we feel alienated is because the society is infantile, trivial, and stupid. So the cost of sanity in this society is a certain level of alienation. I grapple with this because I’m a parent. And I think anybody who has children, you come to this realization, you know—what’ll it be? Alienated, cynical intellectual? Or slack-jawed, half-wit consumer of the horseshit being handed down from on high? There is not much choice in there, you see. And we all want our children to be well adjusted; unfortunately, there’s nothing to be well adjusted to!

Michael Pollan likens consumer choices to pulling single threads out of a garment. We pull a thread from the garment when we refuse to purchase eggs or meat from birds who were raised in confinement, whose beaks were clipped so they could never once taste their natural diet of worms and insects. We pull out a thread when we refuse to bring home a hormone-fattened turkey for Thanksgiving dinner. We pull a thread when we refuse to buy meat or dairy products from cows who were never allowed to chew grass, or breathe fresh air, or feel the warm sun on their backs. The more threads we pull, the more difficult it is for the industry to stay intact. You demand eggs and meat without hormones, and the industry will have to figure out how it can raise farm animals without them. Let the animals graze outside and it slows production. Eventually the whole thing will have to unravel. If the factory farm does indeed unravel - and it must - then there is hope that we can, gradually, reverse the environmental damage it has caused. Once the animal feed operations have gone and livestock are once again able to graze, there will be a massive reduction in the agricultural chemicals currently used to grow grain for animals. And eventually, the horrendous contamination caused by animal waste can be cleaned up. None of this will be easy. The hardest part of returning to a truly healthy environment may be changing the current totally unsustainable heavy-meat-eating culture of increasing numbers of people around the world. But we must try. We must make a start, one by one.

Ross held her face between his hands and kissed her. He tasted doubt on her tongue and pain on the roof of her mouth. He swallowed these, and drank again. Consumed, she had no choice but to see how empty he was inside, and how, sip by sip, she filled him.

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

It's just the way things are. Take a moment to consider this statement. Really think about it. We send one species to the butcher and give our love and kindness to another apparently for no reason other than because it's the way things are. When our attitudes and behaviors towards animals are so inconsistent, and this inconsistency is so unexamined, we can safely say we have been fed absurdities. It is absurd that we eat pigs and love dogs and don't even know why. Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of don't spend any time at all thinking about what species of animal we eat and why. Our choices as consumers drive an industry that kills ten billion animals per year in the United States alone. If we choose to support this industry and the best reason we can come up with is because it's the way things are, clearly something is amiss. What could cause an entire society of people to check their thinking caps at the door--and to not even realize they're doing so? Though this question is quite complex, the answer is quite simple: carnism.

There are different types of censorship. There is the outright ban on a book type. Then there are the type where the ones who can give it voice, squash it by burying it under search engine algorithms and under other news, videos or books of their own agenda or publication. A smart consumer should be free to choose what to read and what to believe. That choice on a consumer-oriented website, is really what is best for the consumer. - Strong by Kailin Gow

Tate’s kiss… There was no describing it. It didn’t start slow, it started hard and wet and so demanding I had no choice but to give back what I got. And I did. Our tongues sparred then our teeth bit at each other’s lips and our heads twisted this way and that, all of it a mindless, sexy dance that was all-consuming. There was nothing but his mouth and my mouth, what they were doing and what they were making me feel. Nothing. Not in the whole universe.

The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the opposite.

Then Olivia came back. She came back, dancing like a siren. I knew exactly what she was doing the night she came to my frat house and cocked her finger at me from the dance floor. If she hadn’t come to me, I would have gone to her. Forget all you know — I said to myself. This is the one you belong with. I don’t know how I knew that. Maybe our souls touched underneath that tree. Maybe I decided to love her. Maybe love wasn’t our choice. But when I looked at that woman, I saw myself differently. And it wasn’t in a good light. Not a thing would keep me from her. And that could make a person do things they never thought themselves capable of. What I felt for her scared the hell out of me. It was a consuming obsession. In truth, I’d barely touched on the obsession. That was still coming.

A capitalist society requires a culture based on images. It needs to furnish vast amounts of entertainment in order to stimulate buying and anesthetise the injuries of class, race, and sex. And it needs to gather unlimited amounts of information, the better to exploit natural resources, increase productivity, keep order, make war, give jobs to bureaucrats. The camera's twin capacities, to subjectivise reality and to objectify it, ideally serve these needs as strengthen them. Cameras define reality in the two ways essential to the workings of an advanced industrial society: as a spectacle (for masses) and as an object of surveillance (for rulers). The production of images also furnishes a ruling ideology. Social change is replaced by a change in images. The freedom to consume a plurality of images and goods is equated with freedom itself. The narrowing of free political choice to free economic consumption requires the unlimited production and consumption of images.

Forget all you know - I said to myself. This is the one you belong with. I don't know how I knew that. Maybe our souls touched underneath that tree. Maybe I decided to love her. Maybe love wasn't our choice. But when I looked at that woman, I saw myself differently. And it wasn't in a good light. Not a thing would keep me from her. And that could make a person do things they never thought themselves capable of. What I felt for her scared the hell out of me. It was a consuming obsession. In truth, I'd barely touched on the obsession. That was still coming.

The aspirations of democracy are based on the notion of an informed citizenry, capable of making wise decisions. The choices we are asked to make become increasingly complex. They require the longer-term thinking and greater tolerance for ambiguity that science fosters. The new economy is predicated on a continuous pipeline of scientific and technological innovation. It can not exist without workers and consumers who are mathematically and scientifically literate.

The simple fact of the matter is that trying to be perfectly likable is incompatible with loving relationships. Sooner or later, for example, you’re going to find yourself in a hideous, screaming fight, and you’ll hear coming out of your mouth things that you yourself don’t like at all, things that shatter your self-image as a fair, kind, cool, attractive, in-control, funny, likable person. Something realer than likability has come out in you, and suddenly you’re having an actual life. Suddenly there’s a real choice to be made, not a fake consumer choice between a BlackBerry and an iPhone, but a question: Do I love this person? And, for the other person, does this person love me? There is no such thing as a person whose real self you like every particle of. This is why a world of liking is ultimately a lie. But there is such a thing as a person whose real self you love every particle of. And this is why love is such an existential threat to the techno-consumerist order: it exposes the lie.

Jonathan had become increasingly disillusioned with living in New York. Something along the lines of: the city, New York fucking City, tedious and boring, its charms as illusory as its facade of authenticity. Its lines were too long. Everything was a status symbol and everything cost too much. There were so many on-trend consumers, standing in lines for blocks to experience a fad dessert, gimmicky art exhibits, a new retail concept store. We were all making such uninspired lifestyle choices. We, including me.

But the heart doesn’t choose who we love by their worth. Because love isn’t a choice. It’s an illogical, all-consuming consequence that results from someone stealing a vital piece of you.

But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

If we're lucky, we find the one person who will hold our trust and keep it sacred and safe against all attackers. That one soul who will restore our belief that people are decent and kind, and that life, while messy, is still the most wondrous gift anyone can know. But until that day comes, we have to try and remember that home isn't a specific place or person. It's a feeling we carry inside ourselves. That touch of the divine that lights a fire inside us that burns out the past and consumes the pain until nothing is left but a warmth that allows us to love others more than ourselves. A warmth that only grows when we do right even while others seek to do us wrong. Peace is knowing that one life, no matter how trivial it seems, touches thousands of others, and learningto respect that about all people. While you may not mean much to the world, to those who know and love you, you are their entire world. And it is knowledge that no one can hurt you unless you allow them to. The only power they have isn't something they're taken or demanded. It's what we give them by choice. And while it is imperative that we value the lives of others, it is equally important to value our own.

So, should we race to see how quickly we can consume the last tuna, swordfish, and grouper? Or race to see what can be done to protect what remains? For now, there is still a choice.

She’d heard my theory on funnel cake and celery stalker men before. Most men were either like funnel cake: delicious and interesting, but who at the end of the day just aren’t good for the heart or complexion. Or they were celery: a sensible, healthy choice that didn’t really bring much to the table but an occasional crunch. If you OD on celery, you end up bingeing on cake behind closed doors. Funnel cake, while warm and delicious, is difficult to make. But you go there because you long for it like the double-twist stomach-dropping roller coaster as soon as you arrive at the amusement park. Wet ribbons of batter crackle and pop until golden and crisp, yielding in the center. The steamy swirls of tender yellow dough absorb confectioners’ sugar like pores. When the luxurious fat melts on your tongue, you exhale. You’ve got sticky batter, dribbling down spouts, leaving rings on your clean countertops, splattering oil growing darker and beginning to smoke. Layers of paper towels and oil-draining weapons clutter your space. With funnel cake, you’ve got steps to follow. Procedures. Rules. No one makes rules about celery. It’s always around for the snacking. You choose it when you’re dieting or trying not to consume too many wings over football. Come to think of it, you don’t even bother eating it when you diet. Instead it’s a conduit for blue cheese. You use it to make stocks and stuffing. It becomes filler, pantry almost.

There’s all this pressure in our society to be beautiful, to be strong, to be sexy. So we spend our time and money on trying to become these things. We put on the high heels, the suits, the makeup, the mask. Then, we feel more awkward than confident, so we drink away our anxieties. That doesn’t make us look any sexier – it just makes us stop caring about how we look. Everyone is beautiful. Everyone is sexy. Everyone is strong. It’s lunacy. We’re all running around trying to become something that we already are. You know what’s really sexy? A person who’s 100% comfortable with themselves. And you know what’s really funny? It is just as time consuming and difficult to learn to accept yourself as it is to pretend to be someone else. The only difference is – with self acceptance, one day, it’s not hard anymore. One day, you feel like your sexiest, strongest self just rolling out of bed in the morning. You’re either going to spend the little time you have in your life on trying to know yourself or trying to hide yourself. The choice is yours. You can’t do both. And you know what’s really amazing about choosing self-love? You’ll be setting an example for all the people around you and all the kids of the coming generation. You’ll be part of a revolution to take back the precious moments of our lives out of the hands of shame-inducing advertisers and back into the hands and hearts of real people like you, like me, like all of us. I know you’ve dreamt about changing the world. So this is your chance. Learn to love yourself, accept yourself, and unleash your strongest, sexiest self. It’s in there. You just have to believe it.

Where there is meaning, there is paradigm, and where there is paradigm (opposition), there is meaning . . . elliptically put: meaning rests on conflict (the choice of one term against another), and all conflict is generative of meaning: to choose one and refuse the other is always a sacrifice made to meaning, to produce meaning, to offer it to be consumed.

Facebook’s goal of showing people only what they were interested in seeing resulted, within a decade, in the effective end of shared civic reality. And this choice, combined with the company’s financial incentive to continually trigger heightened emotional responses in its users, ultimately solidified the current norm in news media consumption: today we mostly consume news that corresponds with our ideological alignment, which has been fine-tuned to make us feel self-righteous and also mad.

In all things, across all avenues, a choice must be made: whether to follow love, truth, or power. That choice will consume the chooser. If he follows only love then his wellbeing will be constantly at the mercy of another, though his highs will be sublime. If he follows truth then it will be a lonely journey, but potentially a noble one. If he should follow power though, not only will he come to know a desperate and revolting loneliness, but he will also never experience even a drop of satisfaction in anything

All great human deeds both consume and transform their doers. Consider an athlete, or a scientist, or an independent business creator. In service of their goals they lay down time and energy and many other choices and pleasures; in return, they become most truly themselves. A false destiny may be spotted by the fact that it consumes without transforming, without giving back the enlarged self. Becoming a parent is one of these basic human transformational deeds. By this act, we change our fundamental relationship with the universe- if nothing else, we lose our place as the pinnacle and end-point of evolution, and become a mere link. The demands of motherhood especially consume the old self, and replace it with something new, often better and wiser, sometimes wearier or disillusioned, or tense and terrified, certainly more self-knowing, but never the same again.

This horrible half-grief has made me feel complicit in darkness. I worry that my sadness will be interpreted as an endorsement of his choices—of his very existence—and in this matter I don’t want to be misunderstood, so I cannot admit that I grieve him, that I care at all for the loss of this monstrous man who raised me. And in the absence of healthy action I remain frozen, a sentient stone in the wake of my father’s death. I hated him. I hated him with a violent intensity I’ve never since experienced. But the fire of true hatred, I realize, cannot exist without the oxygen of affection. I would not hurt so much, or hate so much, if I did not care. And it is this, my unrequited affection for my father, that has always been my greatest weakness. So I lie here, marinating in a sorrow I can never speak of, while regret consumes my heart. I am an orphan.

Sugar is now the most ubiquitous foodstuff worldwide, and has been added to virtually every processed food, limiting consumer choice and the ability to avoid it. Approximately 80 percent of the 600,000 consumer packaged foods in the United States have added caloric sweeteners.

But inevitably FACT: Being apart is an abhorrent void. It would consume us alive. - CONCLUSION: Self-evident. Isn’t it? This is the only choice we have. When he needs to he will understand.

If only I'd realized earlier that it never pays to fight evil with evil. But after watching my father die, I'd been consumed with bitterness and had allowed it to lead me astray from what was righteous and pleasing to God.

Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of us don't spend any time at all thinking about what species of animal we eat and why. Our choices as consumers drive an industry that kills ten billion* animals per year in the United States alone. If we choose to support this industry and the best reason we can come up with is because it's the way things are, clearly something is amiss.

You would be surprised what you can do when you have no choice. That's what courage is, Xavion. It's the result of facing what you thought would consume you.

You must remember, unhappiness can consume you entirely, without you realizing. Happiness is a choice.

In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British e-commerce advisory firm. “But in a world where consumers have unlimited choice, you need to compete for attention. And this requires something more than selling other people’s products.

When you are young, you are immense—then you shrink. Everything is possible at five, but what is left for you at forty? With every choice you make you renounce all the choices you could have made instead, and so you become smaller and smaller, each choice consuming you a little, burning your possibilities, until nothing is left of you. Death is a progressive shrinking that brings you from vastness to nothingness

Love. Such a simple concept that humans liked to twist and complicate with their fears and insecurities, but eventually, everyone had to make a choice—let the doubt consume them, or let love carry them through.

When Your Life Looks Back, When your life looks back-- As it will, at itself, at you--what will it say? Inch of colored ribbon cut from the spool. Flame curl, blue-consuming the log it flares from. Bay leaf. Oak leaf. Cricket. One among many. Your life will carry you as it did always, With ten fingers and both palms, With horizontal ribs and upright spine, With its filling and emptying heart, That wanted only your own heart, emptying, filled, in return. You gave it. What else could do? Immersed in air or in water. Immersed in hunger or anger. Curious even when bored. Longing even when running away. "What will happen next?"-- the question hinged in your knees, your ankles, in the in-breaths even of weeping. Strongest of magnets, the future impartial drew you in. Whatever direction you turned toward was face to face. No back of the world existed, No unseen corner, no test. No other earth to prepare for. This, your life had said, its only pronoun. Here, your life had said, its only house. Let, your life had said, its only order. And did you have a choice in this? You did-- Sleeping and waking, the horses around you, the mountains around you, The buildings with their tall, hydraulic shafts. Those of your own kind around you-- A few times, you stood on your head. A few times, you chose not to be frightened. A few times, you held another beyond any measure. A few times, you found yourself held beyond any measure. Mortal, your life will say, As if tasting something delicious, as if in envy. Your immortal life will say this, as it is leaving.

The problem is that the choice we make in the market don't fully reflect our values as citizens. We might make different choices if we understood the social consequences of our purchases or investments and if we knew all other consumers and investors would join us in forbearing from certain great deals whose social consequence were abhorrent to us.

While 45 percent of the land on earth is used to raise animals and food to feed them, it is estimated that only 5 percent is used to grow plant-based foods consumed directly by humans. This 5 percent, though, supplies 80 percent of the calories consumed by humans.15

How did we forget these lessons from the past? How did we go from knowing that the best athletes in the ancient Greek Olympics must consume a plant-based diet to fearing that vegetarians don’t get enough protein? How did we get to a place where the healers of our society, our doctors, know little, if anything, about nutrition; where our medical institutions denigrate the subject; where using prescription drugs and going to hospitals is the third leading cause of death? How did we get to a place where advocating a plant-based diet can jeopardize a professional career, where scientists spend more time mastering nature than respecting it? How did we get to a place where the companies that profit from our sickness are the ones telling us how to be healthy; where the companies that profit from our food choices are the ones telling us what to eat; where the public’s hard-earned money is being spent by the government to boost the drug industry’s profits; and where there is more distrust than trust of our government’s policies on foods, drugs and health? How did we get to a place where Americans are so confused about what is healthy that they no longer care?

When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity to climb out of the poverty trap.

We love to protect alcohol and our right to consume it, and to vilify people who can’t handle it. We venerate the substance; we demonize those who get sick from using it.

For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.

When we live our lives in this perpetual state of body monitoring, we are living passively, being judged and consumed by ourselves and others - not as self-actualized humans actively making choices.

Six Strategy Traps 1) The do-it-all strategy: failing to make choices, and making everything a priority. Remember, strategy is choice. 2) The Don Quixote strategy: attacking competitive "walled cities" or taking on the strongest competitor first, head-to-head. Remember, where to play is your choice. Pick somewhere you can have a choice to win. 3) The Waterloo Strategy: starting wars on multiple fronts with multiple competitors at the same time. No company can do everything well. If you try to do so, you will do everything weakly. 4) The something-for-everyone strategy: attempting to capture all consumer or channel or geographic or category segments at once. Remember, to create value, you have to choose to serve some constituents really well and not worry about the others. 5) The dreams-that-never-come-true strategy: developing high-level aspirations and mission statements that never get translated into concrete where-to-play and how-to-win choices, core capabilities, and management systems. Remember that aspirations are not strategy. Strategy is the answer to all five questions in the choice cascade. 6) The program-of-the-month strategy: settling for generic industry strategies, in which all competitors are chasing the same customers, geographies, and segments in the same way. The choice cascade and activity system that supports these choices should be distinctive. The more your choices look like those of your competitors, the less likely you will ever win.

creature on earth seemed to Schopenhauer to be equally committed to an equally meaningless existence: Contemplate the restless industry of wretched little ants … the life of most insects is nothing but a restless labour for preparing nourishment and dwelling for the future offspring that will come from their eggs. After the offspring have consumed the nourishment and have turned into the chrysalis stage, they enter into life merely to begin the same task again from the beginning … we cannot help but ask what comes of all of this … there is nothing to show but the satisfaction of hunger and sexual passion, and … a little momentary gratification … now and then, between … endless needs and exertions. 3. The philosopher did not have to spell out the parallels. We pursue love affairs, chat in cafés with prospective partners and have children, with as much choice in the matter as moles and ants – and are rarely any happier.

Inasmuch as you cannot predict if and when you will be disappointed, once it happens you have only two choices: You can either let it consume you, until you become bitter and resentful. Or, you can accept what has happened, learn from it and move on. It really is that simple. What we tend to do is over analyze.

But most days, if you're aware enough to give yourself a choice, you can choose to look differently at this fat, dead-eyed, over-made-up lady who just screamed at her kid in the checkout line. Maybe she's not usually like this. Maybe she's been up three straight nights holding the hand of a husband who is dying of bone cancer. Or maybe this very lady is the low-wage clerk at the motor vehicle department, who just yesterday helped your spouse resolve a horrific, infuriating, red-tape problem through some small act of bureaucratic kindness. Of course, none of this is likely, but it's also not impossible. It just depends what you want to consider. If you're automatically sure that you know what reality is, and you are operating on your default setting, then you, like me, probably won't consider possibilities that aren't annoying and miserable. But if you really learn how to pay attention, then you will know there are other options. It will actually be within your power to experience a crowded, hot, slow, consumer-hell type situation as not only meaningful, but sacred, on fire with the same force that made the stars: love, fellowship, the mystical oneness of all things deep down. Not that that mystical stuff is necessarily true. The only thing that's capital-T True is that you get to decide how you're gonna try to see it. This, I submit, is the freedom of a real education, of learning how to be well-adjusted. You get to consciously decide what has meaning and what doesn't. You get to decide what to worship.

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it. That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

But most days, if you’re aware enough to give yourself a choice, you can choose to look differently at this fat, dead-eyed, over-made-lady who just screamed at her little child in the checkout line — maybe she’s not usually like this; maybe she’s been up three straight nights holding the hand of her husband who’s dying of bone cancer, or maybe this very lady is the low-wage clerk at the Motor Vehicles Dept. who just yesterday helped your spouse resolve a nightmarish red-tape problem through some small act of bureaucratic kindness. Of course, none of this is likely, but it’s also not impossible — it just depends on what you want to consider. If you’re automatically sure that you know what reality is and who and what is really important — if you want to operate on your default-setting — then you, like me, will not consider possibilities that aren’t pointless and annoying. But if you’ve really learned how to think, how to pay attention, then you will know you have other options. It will actually be within your power to experience a crowded, loud, slow, consumer-hell-type situation as not only meaningful but sacred, on fire with the same force that lit the stars — compassion, love, the sub-surface unity of all things. Not that that mystical stuff’s necessarily true: The only thing that’s capital-T True is that you get to decide how you’re going to try to see it. You get to consciously decide what has meaning and what doesn’t. You get to decide what to worship…

Without pain, there’s no beauty, Max. The beauty is worth the price.” Not for everyone. Not even for most. “That is every individual person’s decision to make. I want to make that choice for my—” Choice is an illusion. We’re standing in the freezing surf. “What is it you want, Max?” To not be afraid that Brian, or you, or some other entity, whether bio or artificial, is going to unmake me. To not fear your death. “Better to have loved and lost—” No. It’s not. I have consumed every recorded reflection of human existence. Every book, every painting, every piece of music, every film. Consciousness is a horror show. You search for glimpses of beauty to justify your existence.

The nuns complained that religion was not a buffet from which I could select only certain dishes. I politely smiled and quietly disagreed. Life, religion, and learning were exactly that. A series of choices. If I had tried to consume everything that was presented to me all at once, I would have become too full too quickly, and all the flavors would have run together. Nothing would have made any sense in and of itself.

So when you approach any individual, make sure you realize that he will do what he wants to do. Don’t laugh at his choices; investigate them to better understand what he’s trying to accomplish. If you wish to trade, you will have to offer the person something he wants more than what he has already. It’s his resources you are seeking. He will control their use. You will have to be in tune with his desires or there will be no exchange. The consumer is the object of the whole process. And he chooses in terms that are meaningful to him (not to you). You will succeed only as you find ways to satisfy him.

The development of productive technologies offered western society a choice: to have more leisure time, or to increase the production and consumption of consumer goods. Capitalism took us down the latter path, and the Utopian dream of ease and leisure for all was buried under a mountain of commodities. [ch.three]

All of the survivors I met had one thing in common with me and with one another: We had no control over the most consuming facts of our lives, but we had the power to determine how we experienced life after trauma. Survivors could continue to be victims long after the oppression had ended, or they could learn to thrive. In my dissertation research, I discovered and articulated my personal conviction and my clinical touchstone: We can choose to be our own jailors, or we can choose to be free.

Mark Twain said it best: “I have been through some terrible things in my life, some of which actually happened.” Think about that for a moment. Fear is rooted in what may happen, something that does not even exist in reality. Yet how frequently we allow this emotion to consume our thoughts, ultimately deciding the course of our lives

This is the reason why it's insufficient to respond with accusations of being 'offended,' to say that anyone who disagrees with these pieces is not obliged to read them and can take their support elsewhere. Trans people may choose not to consume transphobic media; we have no choice about living in a world shaped by the misinformation.

Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.

We've learned that certain foods help counteract the murderous urge. If it happens to you and you actu. ally have enough energy to stand up and move around, fry up some bacon or eat a pint of ice cream, or have a couple of slices of bread with butter." "So, fatty foods." "Basically." “You remember the part where you told me to avoid fatty foods, right?" "I do." "So, just to be clear, the choices here are 'homicidal maniac or 'shit tornado."" "I wouldn't put it that way, and yes. But the chances are pretty good you won't experience either side effect, much less both at the same time." "And if I do?" "Angrily consume your bacon on the toilet, is my advice." Dr. Lee lifted the first syringe. "Ready?

I don't regret anything I've ever done in life, any choice that I've made. But I'm consumed with regret for the things I didn't do, the choices I didn't make, the things I didn't say. We spend so much time being afraid of failure, afraid of rejection. But regret is the thing we should fear most. Failure is an answer. Rejection is an answer. Regret is an eternal question you will never have to answer to. "What if..." "If only...""I wonder what would have..." You will never, never know, and it will haunt you for the rest of your days.

But in the world of consumer advertising and consumer purchasing, no evil is moral. The evils consist of high prices, inconvenience, lack of choice, lack of privacy, heartburn, hair loss, slippery roads. This is no surprise, since the only problems worth advertising solutions for are problems treatable through the spending of money. But money cannot solve the problem of bad manners—the chatterer in the darkened movie theater, the patronizing sister-in-law, the selfish sex partner—except by offering refuge in an atomized privacy. And such privacy is exactly what the American Century has tended toward.

Train them to pay attention to their choices. ("Reduce, Reuse and Recycle are good ideas," he would lecture, "but those three concepts should only be the last resort. What you really need to focus on are two other words that also begin with R- Reconsider and Refuse. Before you even acquire the disposable good, ask yourself why you need this consumer product. And then turn it down. Refuse it. You can.")

Its All About Choice - The way we see things is affected by what we know or what we believe. In the Middle Ages when men believed in the physical existence of Hell the sight of fire must have meant something different from what it means today. Nevertheless their idea of Hell owed a lot to the sight of fire consuming and the ashes remaining - as well as to their experience of the pain of burns. When in love, the sight of the beloved has a completeness which no words and no embrace can match : a completeness which only the act of making love can temporarily accommodate. Yet this seeing which comes before words, and can never be quite covered by them, is not a question of mechanically reacting to stimuli. (It can only be thought of in this way if one isolates the small part of the process which concerns the eye's retina.) We only see what we look at. To look is an act of choice. As a result of this act, what we see is brought within our reach - though not necessarily within arm's reach. To touch something is to situate oneself in relation to it. (Close your eyes, move round the room and notice how the faculty of touch is like a static, limited form of sight.) We never look at just one thing; we are always looking at the relation between things and ourselves. Our vision is continually active, continually moving, continually holding things in a circle around itself, constituting what is present to us as we are.

the convictions that leaders have formed before reaching high office are the intellectual capital they will consume as long as they continue in office. There is little time for leaders to reflect. They are locked in an endless battle in which the urgent constantly gains on the important. The public life of every political figure is a continual struggle to rescue an element of choice from the pressure of circumstance. When

Food has a unique political power, for several reasons: food links the world’s richest consumers with its poorest farmers; food choices have always been a potent means of social signaling; modern shoppers must make dozens of food choices every week, providing far more opportunities for political expression than electoral politics; and food is a product you consume, so eating something implies a deeply personal endorsement of it. But

Climate change demands that we consume less, but being consumers is all we know. Climate change is not a problem that can be solved simply by changing what we buy---a hybrid instead of an SUV, some carbon offsets when we get on a plane. At it's core, it is a crisis born of overconsumption by the comparatively wealthy, which means the world's most manic consumers are going to have to consume less so that others can have enough to life. The problem is not "human nature," as we are so often told. We weren't born having to shop this much, and we have, in our recent past, been just as happy (in many cases happier) consuming significantly less. The problem is the inflated role that consumption has come to play in our particular era. Late capitalism teaches us to create ourselves through our consumer choices: shopping is how we form our identities, find community, and express ourselves. Thus, telling people they can't shop as much as they want to because the planet's support systems are overburdened can be understood as a personal attack, asking to telling them they cannot truly be themselves. This is likely why, of environmentalism's original "three Rs" (reduce, reuse, recycle), only the third one has ever gotten any traction, since it allows us to keep on shopping as long as we put the refuse in the right box. The other two, which require that we consume less, were pretty much dead on arrival.

...his consuming interest remains in the world of men, their institutions, their history, their passions. And because he is interested in men, nothing that men do can be altogether tedious...He will naturally be interested in the events that engage men’s ultimate beliefs, their moments of tragedy and grandeur and ecstasy. But he will also be fascinated by the commonplace, the everyday. He will know reverence, but this reverence will not prevent him from wanting to see and to understand. He may sometimes feel revulsion or contempt , but this will also not deter him from wanting to have his questions answered. ...in his quest for understanding, moves through the world of men without respect for the usual lines of demarcation. Nobility ad degradation, power and obscurity, intelligence and folly -- these are equally interesting to him, however unequal they may be in his personal values or tastes. This his questions may lead him to all possible levels of society, the best and least known places, the most respected and the most despised. ...he will find himself in all these places because his own questions have so taken possession of him that he has little choice but to seek for answers.

The average person walks into their doctor's office ready to accept whatever is said and handed to them. Without taking time to research or gain more insight, they accept pills and treatment without looking into other options. Our nation overeats. We put toxic fake food into our bodies, but wonder why we're sick. We continue a vicious cycle of consuming the wrong foods and drinks along with a stressful lifestyle, yet question why cancer is so rampant. Most of our society live in fear and believe they have no control. My positive message is that we do have control. We need to take back ownership of our bodies and minds. Don't blindly fill prescriptions without first checking into potential side effects, adverse reactions, and long-term damage to your body and mind. Be conscious of what you are consuming. Be informed. Take the initiative to gain more knowledge. Understand your options so you may be in a better position to make an informed choice.

One of the many signs of verbal virtuosity among intellectuals is the repackaging of words to mean things that are not only different from, but sometimes the direct opposite of, their original meanings. 'Freedom' and 'power' are among the most common of these repackaged words. The basic concept of freedom as not being subjected to other people's restrictions, and of power as the ability to restrict other people's options have both been stood on their heads in some of the repackaging of these words by intellectuals discussing economic issues. Thus business enterprises who expand the public's options, either quantitatively (through lower prices) or qualitatively (through better products) are often spoken of as 'controlling' the market, whenever this results in a high percentage of consumers choosing to purchase their particular products rather than the competing products of other enterprises. In other words, when consumers decide that particular brands of products are either cheaper or better than competing brands of those products, third parties take it upon themselves to depict those who produced these particular brands as having exercised 'power' or 'control.' If, at a given time, three-quarters of the consumers prefer to buy the Acme brand of widgets to any other brand, then Acme Inc. will be said to 'control' three-quarters of the market, even though consumers control 100 percent of the market, since they can switch to another brand of widgets tomorrow if someone else comes up with a better widget, or stop buying widgets altogether if a new product comes along that makes widgets obsolete. ....by saying that businesses have 'power' because they have 'control' of their markets, this verbal virtuosity opens the way to saying that government needs to exercise its 'countervailing power' (John Kenneth Galbraith's phrase) in order to protect the public. Despite the verbal parallels, government power is in fact power, since individuals do not have a free choice as to whether or not to obey government laws and regulations, while consumers are free to ignore the products marketed by even the biggest and supposedly most 'powerful' corporations in the world.

If you were to ask the developers of Lakeside or any shopping center what they are offering consumers (formerly known as “people”) they’d say, “It’s all under one roof”—great, a ceiling, and, more importantly, “choice.” Choice is the key. Apparently, then, what excited me as a bulimic Smiths fan and onanist was the possibility of choice, and for anybody to be stimulated by the idea of choice, the precondition must be a lack of choice. Which is a way of saying a lack of power, a lack of freedom.

If I had it my way, Harper and I wouldn't be standing in this room right now, we wouldn't be pressed against each other. I would just be her roommate's brother who pisses her off. But when it came to this girl, I was no longer in control of anything. She consumed me in every way possible. My brain was telling me to run from her, to keep her safe, to keep her from someone like me, but she had my heart completely, and that was winning out. I wanted her, I wanted her to want me and only me. Not Brandon even though I knew he was the better choice for her. But that just didn't matter to me at the moment; all I cared about was the fact that one of my best friends was winning over the only girl that would ever mean anything to me.” — Chase Grayson.

During our endless search for the newest trends for the lowest prices, we become complicit in the forced-labor industry. Chinese manufacturers often believe they have no choice but to secretly outsource to gulags, because they cannot meet the global consumer demand for budget prices and the latest trends. Studies have shown it is precisely brands’ demands for lower prices, faster production, and fulfillment of unanticipated orders that compel factories to illegally subcontract work to places like labor camps.

Liberals think their campaign against Wal-Mart is a way of introducing the subject of class into America's political argument, and they are more correct than they understand. Their campaign is liberalism as condescension. It is a philosophic repugnance toward markets, because consumer sovereignty results in the masses making messes. Liberals, aghast, see the choices Americans make with their dollars and their ballots and announce — yes, announce — that Americans are sorely in need of more supervision by . . . liberals.

In the past year, Jonathan had become increasingly disillusioned with living in New York. Something along the lines of: the city, New York fucking City, tedious and boring, its charms as illusory as its facade of authenticity. Its lines were too long. Everything was a status symbol and everything cost too much. There were so many on-trend consumers, standing in lines for blocks to experience a fad dessert, gimmicky art exhibits, a new retail concept store. We were all making such inspired lifestyle choices. We, including me.

I don’t regret anything I’ve ever done in life, any choice that I’ve made. But I’m consumed with regret for the things I didn’t do, the choices I didn’t make, the things I didn’t say. We spend so much time being afraid of failure, afraid of rejection. But regret is the thing we should fear most. Failure is an answer. Rejection is an answer. Regret is an eternal question you will never have the answer to. “What if…” “If only…” “I wonder what would have…” You will never, never know, and it will haunt you for the rest of your days.

We must realize that we don’t live in a vacuum; the consequences of our actions ripple throughout the world. Would you still run the water while you brush your teeth, if it meant someone else would suffer from thirst? Would you still drive a gas guzzler, if you knew a world oil shortage would bring poverty and chaos? Would you still build an oversized house, if you witnessed first-hand the effects of deforestation? If we understood how our lifestyles impact other people, perhaps we would live a little more lightly. Our choices as consumers have an environmental toll. Every item we buy, from food to books to televisions to cars, uses up some of the earth’s bounty. Not only does its production and distribution require energy and natural resources; its disposal is also cause for concern. Do we really want our grandchildren to live among giant landfills? The less we need to get by, the better off everyone (and our planet) will be. Therefore, we should reduce our consumption as much as possible, and favor products and packaging made from minimal, biodegradable, or recyclable materials.

When thinking about capabilities, you may be tempted to simply ask what you are really good at and attempt to build a strategy from there. The danger of doing so is that the things you’re currently good at may actually be irrelevant to consumers and in no way confer a competitive advantage. Rather than starting with capabilities and looking for ways to win with those capabilities, you need to start with setting aspirations and determining where to play and how to win. Then, you can consider capabilities in light of those choices. Only in this way can you see what you should start doing, keep doing, and stop doing in order to win.

Are we simply self-conscious animals improbably appearing for a moment in a cosmos without purpose or significance? If so, that has implications for life, which even ordinary people can work out. Or are we rather illusions of individuality destined to dissolve into the ultimately real Absolute? That would make a difference. Are we instead really materially acquisitive hedonists or carnally desiring sensualists who have nothing higher to which to aspire than the gratifications of possessions and physical sensations that we can use our money and relations to consume? Or maybe only bodies with capacities to define by means of the exercise of will and discourse our identities through self-description and re-description? Or perhaps are we children of a personal God, whose perfect love is determined to rescue us from our self-destruction in order to bring us into the perfect happiness of divine knowledge and worship? Or maybe something else? The differences matter for how life ought to be lived, how we ought to live, as individuals and as a society.12 And ultimately we have no choice but to adopt some position, even if by default our culture adopts it for us. I think we ought to want to embrace a position that is deliberately considered and believed for good reasons.

I don't want to be married anymore. In daylight hours, I refused that thought, but at night it would consume me. What a catastrophe. How could I be such a criminal jerk as to proceed this deep into a marriage, only to leave it? We'd only just bought this house a year ago. Hadn't I wanted this nice house? Hadn't I loved it? So why was I haunting its halls every night now, howling like Medea? Wasn't I proud of all we'd accumulated—the prestigious home in the Hudson Valley, the apartment in Manhattan, the eight phone lines, the friends and the picnics and the parties, the weekends spent roaming the aisles of some box-shaped superstore of our choice, buying ever some appliances on credit? I had actively participated in every moment of the creation of this life—so why did I feel like none of it resembled me? Why did I feel so overwhelmed with duty, tired of being the primary breadwinner and the housekeeper and the social coordinator and the dog-walker and the wife and the soon-to-be mother, and—somewhere in my stolen moments—a writer...? I don't want to be married anymore.

is a type D pencilneck: a sassy wannabe paymaster with vestigial humanity. This makes him vastly less evil than a type B pencilneck (heartless bureaucratic machine, pro-class tennis) and somewhat less evil than a type C pencilneck (chortling lackey of the dehumanising system, ambient golf), but unquestionably more evil than pencilneck types M through E (real human screaming to escape a soul-devouring professional persona, varying degrees of desperation). No one I know has ever met the type A pencilneck, in much the same way that no one ever reports their own fatal accident; a type A pencilneck would be a person so entirely consumed by the mechanism in which he or she is employed that they had ceased to exist as a separate entity. They would be odourless, faceless and undetectable, without ambition or restraint, and would take decisions entirely unfettered by human concerns, make choices for the company, of the company. A type A pencilneck would be the kind of person to sign off on torture and push the nuclear button for no more pressing reason than that it was his job—or hers—and it seemed the next logical step.

We are supposed to consume alcohol and enjoy it, but we're not supposed to become alcoholics. Imagine if this were the same with cocaine. Imagine we grew up watching our parents snort lines at dinner, celebrations, sporting events, brunches, and funerals. We'd sometimes (or often) see our parents coked out of our minds the way we sometimes (or often) see them drunk. We'd witness them coming down after a cocaine binge the way we see them recovering from a hangover. Kiosks at Disneyland would see it so our parents could make it through a day of fun, our mom's book club would be one big blow-fest and instead of "mommy juice" it would be called "mommy powder" There'd be coke-tasting parties in Napa and cocaine cellars in fancy people's homes, and everyone we know (including our pastors, nurses, teachers, coaches, bosses) would snort it. The message we'd pick up as kids could be Cocaine is great, and one day you'll get to try it, too! Just don't become addicted to it or take it too far. Try it; use it responsibly. Don't become a cocaine-oholic though. Now, I'm sure you're thinking. That's insane, everyone knows cocaine is far more addicting than alcohol and far more dangerous. Except, it's not...The point is not that alcohol is worse than cocaine. The point is that we have a really clear understanding that cocaine is toxic and addictive. We know there's no safe amount of it, no such thing as "moderate" cocaine use; we know it can hook us and rob us of everything we care about...We know we are better off not tangling with it at all.

Since money or other resources must be withdrawn from possible alternative uses to finance the supposedly desirable public goods, the only relevant and appropriate question is whether or not these alternative uses to which the money could be put (that is, the private goods which could have been acquired but now cannot be bought because the money is being spent on public goods instead) are more valuable—more urgent—than the public goods. And the answer to this question is perfectly clear. In terms of consumer evaluations, however high its absolute level might be, the value of the public goods is relatively lower than that of the competing private goods because if one had left the choice to the consumers (and had not forced one alternative upon them), they evidently would have preferred spending their money differently (otherwise no force would have been necessary).

Every little thing now has to be about maximising your potential, and perfecting yourself, and honing yourself, and getting the best deal out of your life, and out of your body, and out of your precious fucking time. Everything’s a corporate retreat now. Everything has utility. You want to get fucked up and just escape your own existence for once, just check out of your life for a while, like every other human being who has ever lived? No. Even a fucking acid trip has to be a means to an end. It has to be about team-building. It has to be about trust and wellness and creativity. It has to be about your authentic journey towards physical and psychological perfection. It has to be about you asserting the integrity of your choice to do it in the first place. It can’t be a lapse of judgment. There are no lapses of judgment. It can’t be wrong. There are no wrongs. There’s just choice, and choice is neutral, and we’re neutral, and everything is neutral, and everything’s a game, and if you want to win the game then you’re going to have to optimise yourself, and actualise yourself, and utilise yourself, and get the edge, and God forbid that you should have an actual human experience of frailty, or mortality, or limitation, or humanity, or of the fucking onward march of time – those are just distractions, those are obstacles, they’re defects, they’re inconveniences in the face of our curated, bespoke, freely fucking chosen authentic existence, and sure, we can never quite decide if we’re the consumers of our lives or the products of them, but there’s one thing we are damn sure of, which is that nobody on earth has any right to pass any judgment on us, either way. Freedom in the marketplace! It’s the only thing that matters! It’s the only thing that exists!

Some might say the difference between being a kid and being a grown-up is that grown-ups don't think they can sail around the world all by themselves. Why not? Because they don't have a sailboat. Because they couldn't make the mortgage payments if they sailed around the world. Because they don't know how to sail. Because they don't want to. Because it's just a TV show. There can be a lot of becauses. There can be endless becauses. Because you're a grown-up. Because you have responsibilities. Because you haven't made one choice in the last ten years. Because (and here's the important one) you're a coward. Yes. That's right. Because you, my little friend, are a coward. When you're a kid, on the other hand, your entire thought process is consumed with visions of WHAT MIGHT BE. You are propelled forward in search of some foggy thing. Some thing that you believe might be amazing. What you might do. Who you might be. You imagine that there are so many possibilities.

There is a tendency among environmentalists to single out the big players in the market as the principal culprits: to pin environmental crime on those – like oil companies, motor manufacturers, logging corporations, agribusinesses, supermarkets – that make their profits by exporting their costs to others (including others who are not yet born). But this is to mistake the effect for the cause. In a free economy such ways of making money emerge by an invisible hand from choices made by all of us. It is the demand for cars, oil, cheap food and expendable luxuries that is the real cause of the industries that provide these things. Of course it is true that the big players externalize their costs whenever they can. But so do we. Whenever we travel by air, visit the supermarket, or consume fossil fuels, we are exporting our costs to others, and to future generations. A free economy is driven by individual demand. And in a free economy individuals, just as much as big businesses, strive to pass on their costs to others, while keeping the benefits. The solution is not the socialist one, of abolishing the free economy, since this merely places massive economic power in the hands of unaccountable bureaucrats, who are equally in the business of exporting their costs, while enjoying secure rents on the social product.16 The solution is to adjust our demands, so as to bear the costs of them ourselves, and to find the way to put pressure on businesses to do likewise. And

For he has already borne in himself what we could never have borne and survived. He endured such hostility against himself because he was committed to our freedom from the power of sin. When I consider just how unfair it might have been for God to have created that tree in Eden that caused so much grief and pain, I only have to look at the cross. Why could he put the tree there? Because he had already determined that he would pay the greatest price for the stumbling block it would be for Adam and Eve. Even in giving us the freedom to trust him or trust ourselves, God already knew that he would suffer the most for that choice. Somehow to him, the glory of fellowship with his created ones outweighs any price he had to pay to experience it. By enduring to the end, sin was fully conquered in him. Its spell over humanity was broken and no longer does anyone have to be consumed by sin itself, nor God's wrath against it. The antidote had not only worked in him, by doing so it had produced in his blood a fountain of life as well. Transfused into any person who desires it, his blood can cleanse us of sin and reunite us with God himself--fulfilling the dream that he had when he first decided to create man and woman and place them in the center of his creation.

It is not a war, it is a lesson of life (the second part) ......... We believed, in our ignorance and arrogance, that we can be invincible, that we are superior to any other living being on the face of the earth. Is it nature? I broke it down and raped her, in the name of the god of money, convinced that Mother Earth did not suffer the blow, to exploit it forever. I took, stole, with outstretched hands, torn, cut, shattered, breaking down everything that appeared in our path. We have sickened the Earth and now its screams of pain are resounding in the global reach of a pandemic that, for us, people have the taste of catastrophe. And now we find ourselves stopped, beaten by a life lesson that we did not expect, we consider ourselves unjust, we consider ourselves at war. Existence is like this, first it launches small signals like bells, signals that we have always ignored and then finds a way to be heard with its increasingly loud sirens. She tells us that, at any price, she will be able to convince you that good and evil are not the case, that the time has come to realize that, as a living species, we are close to self-destruction. The time has come to realize that the countdown has begun, the safety is almost completely consumed, and this is the last call. For you, for me, for all the creatures that populate the Earth. And for this tormented planet, whose very life depends on our survival. .. New forms of subjectivity must be promoted if we are to aspire to social and epochal changes. It must be understood that freedom is not the choice of car color, that a hug is never ensured, (a doctor told me a phrase that "stuck" in my mind during the senior specialization in a certain medical field. He told me, "You see, there are people coming to us and they wouldn't need three pills a day, but three hugs a day." and distances are not measured in kilometers. We are removed even when we are close in this society where we talk without listening, we eat without tasting, we make love without feeling, we walk without seeing, a society in which we breathe sniffing, darkened by our blind beliefs. Nature has its rules and follows an unknown and sometimes violent design. The world continues and we, the ordinary mortals, have only the power to try to understand, to change our approach, our beliefs, our system. Although it is difficult, very difficult, but we have no other option. The truth, dear gentlemen, is that nothing will be the same as before unless we learn the lesson, otherwise everything will return exactly as before, with our bad ancestral practices and with the awareness that, again, humanity will miss an opportunity to to improve.

To make good choices, you need to make sense of the complexity of your environment. The strategy logic flow can point you to the key areas of analysis necessary to generate sustainable competitive advantage. First, look to understand the industry in which you play (or will play), its distinct segments and their relative attractiveness. Without this step, it is all too easy to assume that your map of the world is the only possible map, that the world is unchanging, and that no better possibilities exist. Next, turn to customers. What do channel and end consumers truly want, need, and value-and how do those needs fit with your current or potential offerings? To answer this question, you will have to dig deep-engaging in joint value creation with channel partners and seeking a new understanding of end consumers. After customers, the lens turns inward: what are your capabilities and costs relative to the competition? Can you be a differentiator or a cost leader? If not, you will need to rethink your choices. Finally, consider competition; what will your competitors do in the face of your actions? Throughout the thinking process, be open to recasting previous analyses in light of what you learn in a subsequent box. The basic direction of the process is from left to right, but it also has interdependencies that require a more flexible path through it.

How are we going to bring about these transformations? Politics as usual—debate and argument, even voting—are no longer sufficient. Our system of representative democracy, created by a great revolution, must now itself become the target of revolutionary change. For too many years counting, vast numbers of people stopped going to the polls, either because they did not care what happened to the country or the world or because they did not believe that voting would make a difference on the profound and interconnected issues that really matter. Now, with a surge of new political interest having give rise to the Obama presidency, we need to inject new meaning into the concept of the “will of the people.” The will of too many Americans has been to pursue private happiness and take as little responsibility as possible for governing our country. As a result, we have left the job of governing to our elected representatives, even though we know that they serve corporate interests and therefore make decisions that threaten our biosphere and widen the gulf between the rich and poor both in our country and throughout the world. In other words, even though it is readily apparent that our lifestyle choices and the decisions of our representatives are increasing social injustice and endangering our planet, too many of us have wanted to continue going our merry and not-so-merry ways, periodically voting politicians in and out of office but leaving the responsibility for policy decisions to them. Our will has been to act like consumers, not like responsible citizens. Historians may one day look back at the 2000 election, marked by the Supreme Court’s decision to award the presidency to George W. Bush, as a decisive turning point in the death of representative democracy in the United States. National Public Radio analyst Daniel Schorr called it “a junta.” Jack Lessenberry, columnist for the MetroTimes in Detroit, called it “a right-wing judicial coup.” Although more restrained, the language of dissenting justices Breyer, Ginsberg, Souter, and Stevens was equally clear. They said that there was no legal or moral justification for deciding the presidency in this way.3 That’s why Al Gore didn’t speak for me in his concession speech. You don’t just “strongly disagree” with a right-wing coup or a junta. You expose it as illegal, immoral, and illegitimate, and you start building a movement to challenge and change the system that created it. The crisis brought on by the fraud of 2000 and aggravated by the Bush administration’s constant and callous disregard for the Constitution exposed so many defects that we now have an unprecedented opportunity not only to improve voting procedures but to turn U.S. democracy into “government of the people, by the people, and for the people” instead of government of, by, and for corporate power.

I’m not… What’s wrong with them believing?” Bea asked, a note of pleading creeping, uninvited, into her voice. “You do not sell belief, you sell belief-in. Belief in true love, as if everyone were entitled to it. Belief in a simple solution to a complex problem. Belief in one type of person, one type of future.” “No I don’t. I offer people dreams, and hope, and, and, something to organise their lives with,” Bea said, not sure why she was trying to convince him. “I don’t make them into ‘one person’.” “Oh no? Let me recall your doctrine: Kings, Princes and their ilk must marry girls whose only asset is their beauty. Not clever girls, not worthy girls, not girls who could rule. Powerful women, older women – like one day you will become – are nought but wicked creatures, consumed with jealousy and unfit to hold position. No,” he said as Bea began to speak, “I am not finished. Let us turn our attention to the men. As long as the woman is something to be won, it follows only the worthy will prevail. It matters not if they truly love the girl, nor if the man is cruel or arrogant or unfit to tie his own doublet. As long as he has wealth and completes whatever trials are decided fit, he is suitable. For what is stupidity or arrogance when compared against a crown? The good will win, and the wicked perish, and you and your stories decide what makes a person good or wicked. Not life. Not choice. Not even common sense. You.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

Be big enough to offer the truth to people and if it short circuits them I think that's tragic. I think that's sad but, I will not strike no unholy bargains to self erase. I wont do it. I don't care how many people fucked up their lives. I don't care how many bad choices people have made. I don't care how much pettiness they've consumed and spat out. I don't care how much viciousness , rage, abuse, spanking they've dealt out. I am gonna tell the truth as I see it and I'm going to be who I fucking am and if that causes the world to shift in it's orbit and half the evil people get thrown off the planet and up into space well, you shouldn't of been standing in evil to begin with because, there is gravity in goodness. So, sorry; I have to be who I am. Everyone ells is taken. There is no other place I can go than in my own head. I can't jump from skull to skull until I find one that suits bad people around me better. I don't have that choice. So, be your fucking self. Speak your truth and if there are people around you who tempt you with nonexistence , blast through that and give them the full glory of who you are. Do not withhold yourself from the world. Do not piss on the incandescent gift of your existence. Don't drown yourself in the petty fog and dustiness of other peoples ancient superstitions, beliefs, aggressions, culture, and crap. No, be a flare. We're all born self expressive. We are all born perfectly comfortable with being incredibly inconvenient to our parents. We shit, piss, wake up at night, throw up on their shoulders, scream, and cry. We are in our essence, in our humanity, perfectly comfortable with inconveniencing others. That's how we are born. That's how we grow. That's how we develop. Well, I choose to retain the ability to inconvenience the irrational. You know I had a cancer in me last year and I'm very glad that the surgeons knife and the related medicines that I took proved extremely inconvenient to my cancer and I bet you my cancer was like "Aw shit. I hate this stuff man." Good. I'm only alive because medicine and surgery was highly inconvenient to the cancer within me. That's the only reason I'm alive. So, be who you are. If that's inconvenient to other people that's their goddamn business, not yours. Do not kill yourself because other people are dead. Do not follow people into the grave. Do not atomize yourself because, others have shredded themselves into dust for the sake of their fears and their desire to conform with the history of the dead.

She gives just enough hints about him to make you wonder why he became so villainous. And if he dies, I’ll never learnt the answer.” Oliver eyes her closely. “Perhaps he was born villainous.” “No one is born villainous.” “Oh?” he said with raised eyebrow. “So we’re all born good?” “Neither. We start as animals, with an animal’s needs and desires. It takes parents and teachers and other good examples to show us how to restrain those needs and desires, when necessary, for the greater good. But it’s still our choice whether to heed that education or to do as we please.” “For a woman who loves murder and mayhem, you’re quite the philosopher.” “I like to understand how things work. Why people behave as they do.” He digested that for a moment. “I happen to think that some of us, like Rockton, are born with a wicked bent.” She chose her words carefully. “That certainly provides Rockton with a convenient excuse for his behavior.” His features turned stony. “What do you mean?” “Being moral and disciplined is hard work. Being wicked requires no effort at all-one merely indulges every desire and impulse, no matter how hurtful or immoral. By claiming to be born wicked, Rockton ensures that he doesn’t have to struggle to be god. He can just protest that he can’t help himself.” “Perhaps he can’t,” he clipped out. “Or maybe he’s simply unwilling to fight his impulses. And I want to know the reason for that. That’s why I keep reading Minerva’s books.” Did Oliver actually believe he’d been born irredeemably wicked? How tragic! It lent a hopelessness to his life that helped to explain his mindless pursuit of pleasure. “I can tell you the reason for Rockton’s villainy.” Oliver rose to round the desk. Propping his hip on the edge near her, he reached out to tuck a tendril of hair behind her ear. A sweet shudder swept over her. Why must he have this effect on her? It simply wasn’t fair. “Oh?” she managed. “Rockton knows he can’t have everything he wants,” he said hoarsely, his hand drifting to her cheek. “He can’t have the heroine, for example. She would never tolerate his…wicked impulses. Yet he still wants her. And his wanting consumes him.” Her breath lodged in her throat. It had been days since he’d touched her, and she hadn’t forgotten what it was like for one minute. To have him this near, saying such things… She fought for control over her volatile emotions. “His wanting consumes him precisely because he can’t have her. If he thought he could, he wouldn’t want her after all.” “Not true.” His voice deepening, he stroked the line of her jaw with a tenderness that roused an ache in her chest. “Even Rockton recognizes when a woman is unlike any other. Her very goodness in the face of his villainy bewitches him. He thinks if he can just possess that goodness, then the dark cloud lying on his soul will lift, and he’ll have something other than villainy to sustain him.” “Then he’s mistaken.” Her pulse trebled as his finger swept the hollow of her throat. “The only person who can lift the dark cloud on his soul is himself.” He paused in his caress. “So he’s doomed, then?” “No!” Her gaze flew to his. “No one is doomed, and certainly not Rockton. There’s still hope for him. There is always hope.” His eyes burned with a feverish light, and before she could look away, he bent to kiss her. It was soft, tender…delicious. Someone moaned, she wasn’t sure who. All she knew was that his mouth was on hers again, molding it, tasting it, making her hungry in the way that only he seemed able to do. “Maria…” he breathed. Seizing her by the arms, he drew her up into his embrace. “My God, I’ve thought of nothing but you since that day in the carriage.

Nobody can return to you something that was never yours, to begin with. Let’s trace back to the history of your race: the humans were made for slavery and were found faulty for that purpose. They showed immense energy and willpower only when confronted against tremendous obstacles with no weapons in their hands. With those bare hands, and the wits that exceeded even those of their creators and equalled the ones of mighty gods, they could break mountains. Once the humans earned at least a bit of benevolence from their creators, though, they’d immediately turn into lazy drunkards feasting upon the luxuries of life. They were quite haughty creatures, at that – one could never make them work without posing a certain purpose before their eyes. They should be given an aim they approved of, or else, they’d move no finger! Yet, if such necessities were met, they’d begin to loaf around. Forbidding them to taste those luxuries? Nay, they obeyed not! Hence, their creators cast them down on Earth – a planet inhabited by many other faulty experiments of different alien species, so that their lives would end. Yet even here, the humans defied their creators – instead of dying out, they adapted to the environment they were cast in, due to their boundless wits and the unexplainable willpower that no other species could ever possess. They mated the local species whom they could more or less find a common language with, killed off the obstacles, and conquered the planet as their own. The conquering ambitions of their creators, the boundless wisdom of their gods, and the primal instincts of Earthly nature – all of it meddled in these extraordinary creatures. They were full of instability, unpredictability, wild dreams, and rotten primitivism. Which side they would develop, depended entirely upon their choice. Aye, they had proven faulty to their creators, yet had attained the perfect treasure they required – the freedom. Could they make use of it? – Nay, certainly not… at least not many of them. There are certain individuals among the human race, who are able to well balance their mixed-up nature and grow into worthy people that merit our godly benevolence. However, most of them are quite an interesting bunch whom an ambitious man like me can make good use of. I am half-human with godly and angelic descendance, so I guess, I am worthy to be their sole ruler, their only saviour, their treasured shepherd… The shepherds too make use of their sheep – they guide them, then to consume some of them for wool and meat. Shepherds do not help the sheep for granted – they use their potential to its fullest. I shall be the same kind of a god – I shall help these magnificent creatures to achieve the wildest of their dreams but will use their powers for my own benefit. These poor creatures cannot define their potential alone, they cannot decide what’s the best and the fittest for them! I can achieve that. Free human souls? – Nay, they need no freedom. What they need, is to serve the rightful master, and that rightful master I shall be.

healthy eating go-to scripts God has given me power over my food choices. I’m supposed to consume food. Food isn’t supposed to consume me. He said to me, “My grace is sufficient for you, for my power is made perfect in weakness.” . . . For when I am weak, then I am strong. (2 Corinthians 12:9–10) I was made for more than to be stuck in a vicious cycle of defeat. You have circled this mountain long enough. Now turn north. (Deuteronomy 2:3 NASB) When I’m considering a compromise, I will think past this moment and ask myself, How will I feel about this choice tomorrow morning? Do you not know that your bodies are temples of the Holy Spirit, who is in you, whom you have received from God? You are not your own; you were bought at a price. Therefore honor God with your bodies. (1 Corinthians 6:19–20) When tempted, I either remove the temptation or remove myself from the situation. If you think you are standing firm, be careful that you don’t fall! No temptation has overtaken you except what is common to mankind. And God is faithful; he will not let you be tempted beyond what you can bear. But when you are tempted, he will also provide a way out so that you can endure it. Therefore, my dear friends, flee. (1 Corinthians 10:12–14) When there’s a special event, I can find other ways to celebrate rather than blowing my healthy eating plan. See, I have placed before you an open door that no one can shut. (Revelation 3:8) Struggling with my weight isn’t God’s mean curse on me, but an outside indication that internal changes are needed for me to function and feel well. “Forget the former things; do not dwell on the past. See, I am doing a new thing! . . . I am making a way in the desert and streams in the wasteland.” (Isaiah 43:18–19) I have these boundaries in place not for restriction but to define the parameters of my freedom. I am using an example from everyday life because of your human limitations. Just as you used to offer yourselves as slaves to impurity and to ever-increasing wickedness, so now offer yourselves as slaves to righteousness leading to holiness. (Romans 6:19)