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What do you do?” she asked again. And that’s when I had the epiphany: Sarging is for losers. Somewhere along the line, sarging became seen as the goal of pickup. But the point of the game is not to get good at sarging. When you sarge, every night is a new one. You’re not building anything but a skillset. What got me laid on my birthday was not sarging but lifestyle. And building a lifestyle is cumulative. Everything you do counts and brings you closer to your goal. The right lifestyle is something that is worn, not discussed. Money, fame, and looks, though helpful, are not required. It is, rather, something that screams: Ladies, abandon your boring, mundane, unfulfilled lives and step into my exciting world, full of interesting people, new experiences, good times, easy living, and dreams fulfilled. Sarging was for students, not players, of the game. It was time to take this brotherhood to the next level, time to pool our resources and design a lifestyle in which the women came to us. It was time for Project Hollywood.
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