Branding Identity Quotes

From quite early on, I had this idea of compartmentalized identities - 'this is how you are when you are with your mum, and this is how you are when you are with your dad' - so it seemed like I could never absolutely be myself. And the image of myself as compromised and inconsistent made me want to withdraw from the world even further. I had a sense of formulating a paper-mache version of myself to send out in the world, while I sat controlling it remotely from some smug suburban barracks.

It might seem odd that in cities teetering at the edge of the abyss young people still go to class—in this case an evening class on corporate identity and product branding—but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does.

When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.

Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.

The cradle rocks above an abyss, and common sense tells us that our existence is but a brief crack of light between two eternities of darkness. Although the two are identical twins, man, as a rule, views the prenatal abyss with more calm than the one he is heading for (at some forty-five hundred heartbeats an hour). I know, however, of a young chronophobiac who experienced something like panic when looking for the first time at homemade movies that had been taken a few weeks before his birth. He saw a world that was practically unchanged-the same house, the same people- and then realized that he did not exist there at all and that nobody mourned his absence. He caught a glimpse of his mother waving from an upstairs window, and that unfamiliar gesture disturbed him, as if it were some mysterious farewell. But what particularly frightened him was the sight of a brand-new baby carriage standing there on the porch, with the smug, encroaching air of a coffin; even that was empty, as if, in the reverse course of events, his very bones had disintegrated.

Hindu fundamentalism is a contradiction in terms, since Hinduism is a religion without fundamentals; there is no such thing as a Hindu heresy. How dare a bunch of goondas shrink the soaring majesty of the Vedas and the Upanishads to the petty bigotry of their brand of identity politics?

Maybe that's what God means every time He tells us to rise up. To rise above the small things, the small struggles that chip away our identity and leave us lost.

Ever since it became theoretically evident that our precious personal identities were just brand-tags for trading crumbs of labour-power on the libidino-economic junk circuit, the vestiges of authorial theatricality have been wearing thinner.

Femininity itself has become a brand, a narrow and shrinking formula of commoditised identity which can be sold back to women who have become alienated from their own power as living, loving, labouring beings.

Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.

Clinton’s brand of identity politics does not challenge the system that produced and entrenched these inequalities, but seeks only to make that system more “inclusive.

​Till mirrors were Invented, Face was not You, Not Even part of Your Performance.

Geez, Em, stop checking him out so noticeably." "Sorry! It's just so hard. I mean he's my boyfriend's identical twin. Obviously I like this brand." I gestured with my hand up and down, indicating Jace.

With DID patients, if they feel hostility or aggression they take it out on themselves with self-harm... They’re self-destructive and repeatedly suicidal, more so than any other psychological disorder. So that's what's typical – not this wild aggression, or stalking women [or robbery]. - Dr Bethany Brand, on Billy Milligan and Multiple Personality Disorder (DID)

Throwing your heart into something is great, but when any one thing becomes all that you stand for, you're vulnerable to an identity crisis when you pivot to a Plan B.

Identity is the role you chose to play in the story of the Universe.

A logoless company is a faceless man

The cultural situation in America today (and indeed in all Western societies) is determined by the cultural earthquake of the nineteen-sixties, the consequences of which are very much in evidence. What began as a counter-culture only some thirty years ago has achieved dominance in elite culture and, from the bastions of the latter (in the educational system, the media, the higher reaches of the law, and key positions within government bureaucracy), has penetrated both popular culture and the corporate world. It is characterized by an amalgam of both sentiments and beliefs that cannot be easily catalogued, though terms like 'progressive,' 'emancipators or 'liberationist' serve to describe it. Intellectually, this new culture is legitimated by a number of loosely connected ideologies— leftover Marxism, feminism and other sexual identity doctrines, racial and ethnic separatism, various brands of therapeutic gospels and of environmentalism. An underlying theme is antagonism toward Western culture in general and American culture in particular. A prevailing spirit is one of intolerance and a grim orthodoxy, precisely caught in the phrase "political correctness.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

Dissociative identity disorder is conceptualized as a childhood onset, posttraumatic developmental disorder in which the child is unable to consolidate a unified sense of self. Detachment from emotional and physical pain during trauma can result in alterations in memory encoding and storage. In turn, this leads to fragmentation and compartmentalization of memory and impairments in retrieving memory.2,4,19 Exposure to early, usually repeated trauma results in the creation of discrete behavioral states that can persist and, over later development, become elaborated, ultimately developing into the alternate identities of dissociative identity disorder.

A slut isn’t a person, it’s in the eye of the beholder. Like beauty, or an annoying eyelash. We decide who a girl is based on something she’s done (or even just rumoured to have done) and then brand her with it as if it’s a permanent part of her identity. Guys, on the other hand, get to wear their relationships and ‘conquests’ like medals or badges of honour, which are much easier to take off, and hurt a lot less.

In the wake of brand integrity being at risk from impostors, fakers, hackers and propaganda campaigns, a leader gotta act. I didn't need a battalion to respond to this mtfkrs. This time in a Kalpop fusion of Hip-hop + Jazz + Soul + Gangster + Swahili vybe

Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.

The greater the meaning behind your business, the harder it becomes to communicate it to the world.

The easiest way to obtain an updated version of a candidate's CV is via SocialMedia

Whether it’s fair or not, we often do judge books by their covers.

The only real way to know your limits is to just keep testing yourself.

Wokeism pollutes every brand it invades, because it’s a political construct that forces humans to conform to unnatural demands. It puts identity above cooperation and competence.

As a brand, the Obama White House’s identity is probably closest to Starbucks: hip, progressive, approachable —a small luxury you can feel good about even during tough economic times.

The whiteness celebrated in Paris is Burning is not just any old brand of whiteness but rather that brutal imperial ruling-class capitalist patriarchal whiteness that presents itself -its way of life- as the only meaningful life there is. What could be more reassuring to a white public fearful that marginalized disenfranchised black folks might rise any day now make revolutionary black liberation struggle a reality than a documentary affirming that colonized, victimized, exploited black folks, are all too willing to be complicit in perpetuating the fantasy that ruling-class white culture is the quintessential site of unrestricted joy, freedom, power and pleasure.

I had a bizarre rapport with this mirror and spent a lot of time gazing into the glass to see who was there. Sometimes it looked like me. At other times, I could see someone similar but different in the reflection. A few times, I caught the switch in mid-stare, my expression re-forming like melting rubber, the creases and features of my face softening or hardening until the mutation was complete. Jekyll to Hyde, or Hyde to Jekyll. I felt my inner core change at the same time. I would feel more confident or less confident; mature or childlike; freezing cold or sticky hot, a state that would drive Mum mad as I escaped to the bathroom where I would remain for two hours scrubbing my skin until it was raw. The change was triggered by different emotions: on hearing a particular piece of music; the sight of my father, the smell of his brand of aftershave. I would pick up a book with the certainty that I had not read it before and hear the words as I read them like an echo inside my head. Like Alice in the Lewis Carroll story, I slipped into the depths of the looking glass and couldn’t be sure if it was me standing there or an impostor, a lookalike. I felt fully awake most of the time, but sometimes while I was awake it felt as if I were dreaming. In this dream state I didn’t feel like me, the real me. I felt numb. My fingers prickled. My eyes in the mirror’s reflection were glazed like the eyes of a mannequin in a shop window, my colour, my shape, but without light or focus. These changes were described by Dr Purvis as mood swings and by Mother as floods, but I knew better. All teenagers are moody when it suits them. My Switches could take place when I was alone, transforming me from a bright sixteen-year-old doing her homework into a sobbing child curled on the bed staring at the wall. The weeping fit would pass and I would drag myself back to the mirror expecting to see a child version of myself. ‘Who are you?’ I’d ask. I could hear the words; it sounded like me but it wasn’t me. I’d watch my lips moving and say it again, ‘Who are you?

There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.

A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to the most distant customer.

Assimilation was frequently but another name for the very special brand of relations between human beings which had been imposed by colonialism. These relations demanded that the individual, torn from the context to which he owed his identity, should replace his habits of feeling, thinking, and acting by another set of habits which belonged to the strangers who dominated him.

In my family, I was adopted. In this process, I was given a new name and a new way of living my life, having something I've never had before. That's the kind of identity God wants to give you; He wants to make you brand new. He wants to introduce you to the life only He can bring.

In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

Sure, there have always been ideologues on campuses, but the old ideologues were at least expected to argue the validity of their ideas. The new brand are ideologues of feelings, and feelings can’t be argued. Despite being a certified left-wing feminist, I just don’t believe that experience or identity credentialize you intellectually.

A school's brand is not just its name and logo; it is its identity; reflecting its mission, values, and culture, and influencing perceptions among students, parents, and staff.

Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.

Mind-mapping

Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

Traveling the world on my own terms taught me that human beings make decisions based not on the reality of things, but on the stories that fill their heads about how things are.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

great brands always balance identity, integrity, and efficiency.

A memory dart is your shorthand verbal business card. It is your identity implanted directly into the memory of your listener.

The reason consistency is valuable and is a currency that measures the value of the personal brand is because of reliability.

To change is to lose identity; yet to change is to be alive.

Branding is a process that aims to shape how people view your company or product through its image and its foundational purpose. Ultimately, the idea is to create an emotional response.

But the first book has very little in common with the other two; and the other two are from the same author so OF COURSE they should be identical. That’s not cliché at all, it’s branding!

Because of media portrayals, clinicians may believe that dissociative identity disorder presents with dramatic, florid alternate identities with obvious state transitions (switching). These florid presentations occur in only about 5% of patients with dissociative identity disorder.(20) How ever, the vast majority of these patients have subtle presentations characterized by a mixture of dissociative and PTSD symptoms embedded with other symptoms, such as post-traumatic depression, substance abuse, somatoform symptoms, eating disorders, and self-destructive and impulsive behaviors.(2,10)

Americans share an affinity to establish a distinctive identity and know one’s self in a physiological, psychological, and spiritual sense, and we strive to attain self-actualization, self-realization, and/or bliss.

...the vast majority of these [dissociative identity disorder] patients have subtle presentations characterized by a mixture of dissociative and PTSD symptoms embedded with other symptoms, such as posttraumatic depression, substance abuse, somatoform symptoms, eating disorders, and self-destructive and impulsive behaviors.2,10 A history of multiple treatment providers, hospitalizations, and good medication trials, many of which result in only partial or no benefit, is often an indicator of dissociative identity disorder or another form of complex PTSD.

A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.

Not who I am, he’d repeat, emphatically, as if this were the simplified version of a complicated syllogism he’d picked up years ago in a crash course on identity, chatter, and wit in some working-class café on rue Mouffetard in Paris where your nickname is branded on your forehead, your clothes, and your feet.

Adherence to queer theory forbids any discussion about sex and gender that does not restrict itself to 'gender identity', namely the sexist social construct that gives ideological effect to women's oppression. Faith in 'gender identity' is hardened into its own brand of dogma, ideological conformity and coercion.

my purpose here is to scrutinize the tacit Democratic boast about always being better than those crazy Republicans. In truth, what Bill Clinton accomplished were things that no Republican could have done. Thanks to our two-party system, Democratic politicians carry a brand identity that inhibits them in some ways but allows them remarkable latitude in others. They are forever seen as weaklings in the face of the country’s enemies, for example; but on basic economic questions they are trusted to do the right thing for average people. That a Democrat might be the one to pick apart the safety net is a violation of this basic brand identity, but by the very structure of the system it is extremely difficult to hold the party accountable for such a deed. This, in turn, is why only a Democrat was able to do that job and get away with it. Only a Democrat was capable of getting bank deregulation passed; only a Democrat could have rammed NAFTA through Congress; and only a Democrat would be capable of privatizing Social Security, as George W. Bush found out in 2005. “It’s kind of the Nixon-goes-to-China theory,” the conservative Democrat Charles Stenholm told the historian Steven Gillon on this last subject. “It takes a Democrat to do some of the hard choices in social programs.”19

Donald Trump consciously stokes racist sentiment, and has given a rocket boost to the ‘alt-right’ fringe of neo-Nazis and white nationalists. But to write off all those who voted for him as bigoted will only make his job easier. It is also inaccurate. Millions who backed Trump in 2016 had voted for Barack Obama in 2008. Did they suddenly become deplorable? A better explanation is that many kinds of Americans have long felt alienated from an establishment that has routinely sidelined their economic complaints. In 2008 America went for the outsider, an African-American with barely any experience in federal politics. Obama offered hope. In 2016 it went for another outsider with no background in any kind of politics. Trump channelled rage. To be clear: Trump poses a mortal threat to all America’s most precious qualities. But by giving a higher priority to the politics of ethnic identity than people’s common interests, the American left helped to create what it feared. The clash of economic interests is about relative trade-offs. Ethnic politics is a game of absolutes. In 1992, Bill Clinton won the overwhelming majority of non-college whites. By 2016, most of them had defected. Having branded their defection as racially motivated, liberals are signalling that they do not want them back.

Whether One-Zero, One-One or One-Two, indeed each had been given a number and his name taken away. Not only that, Petry and Card had turned in their dog tags, military ID cards, even their U.S. cigarettes, which were replaced by Asian brands. If they were killed and their bodies captured, the U.S. government would deny their identities.

You are all more or less wearing the same types of clothes—look around the room and you will see it’s true. Now imagine you’re the only one not wearing a cool symbol. How would that make you feel? The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia’s professional sports teams, even our high school mascot that you athletes wear to battle other schools—some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika. We have a very loose dress code here and yet most of you pretty much dress the same. Why? Perhaps you feel it’s important not to stray too far from the norm. Would you not also wear a government symbol if it became important and normal to do so? If it were marketed the right way? If it was stitched on the most expensive brand at the mall? Worn by movie stars? The president of the United States?

Product considerations in Luxury marketing   Ultra luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience. A visit

I call these ingredients “fascination badges” because they’re emblematic of what you represent. So how, exactly, are you fascinating? Seven potential areas:   1. Purpose: Your reason for being; your function as a brand.   2. Core beliefs: The code of values and principles that guide you; what you stand for.   3. Heritage: Your reputation and history; the “backstory” of how you came to be.   4. Products: The goods, services, or information you produce.   5. Benefits: The promises of reward for purchasing the product, both tangible and abstract, overt and implied.   6. Actions: How you conduct yourself.   7. Culture: All the characteristics of your identity, including personality, executional style, and mind-set.

Angie was a border crosser, a wetback, a worker in the immigrant sweatshop they call this city. On days like this I understand her like a woman instead of a child. Everybody thought she was a whore. She wasn’t. She tried to step across the border of who she was and who she might be. They wouldn’t let her. She didn’t believe it herself so she stepped across into a whole other country.

A group of us were downtown on Bay Street. It was some twelve to fifteen of us with nothing to do. We had just been in a fight with some Kemp Road fellas. It really wasn’t anything to talk about, because we quickly ran them off Bay Street. Feeling pumped up about what we had just done and looking for more action, we started running in the middle of Bay Street, screaming and shouting ‘Rebellions!” and ‘Raiders for life!”, making a real nuisance of ourselves. About nine of us were arrested by the police and charged with public terror and disorderly behavior. So in fact, we were given our gang name by the police, and Milton Street became known as the Public Terrorist Rebellions. Galen ‘Ninja’ Nordelus former leader of the Public Terrorist Rebellions through Milton Street.

The postmodern left gets its particular brand of egalitarianism from the New Left of the 1960s. It was then that neo-Marxism and other radical movements transformed the radical politics of America into something entirely new. The focus shifted from economics to culture. Old Marxist categories of class conflict were picked up and transformed into struggles over racial and gender identity and sexual politics.

One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most send negative signals, indicating that: you are not a serious person - you are immature - Unprofessional, - Uncouth. etc. Take a look at your email address again today, get professional, be ethical, respectful, be admirable

While some of our deepest wounds come from feeling abandoned by others, it is surprising to see how often we abandon ourselves through the way we view life. It’s natural to perceive through a lens of blame at the moment of emotional impact, but each stage of surrender offers us time and space to regroup and open our viewpoints for our highest evolutionary benefit. It’s okay to feel wronged by people or traumatized by circumstances. This reveals anger as a faithful guardian reminding us how overwhelmed we are by the outcomes at hand. While we will inevitably use each trauma as a catalyst for our deepest growth, such anger informs us when the highest importance is being attentive to our own experiences like a faithful companion. As waves of emotion begin to settle, we may ask ourselves, “Although I feel wronged, what am I going to do about it?” Will we allow experiences of disappointment or even cruelty to inspire our most courageous decisions and willingness to evolve? When viewing others as characters who have wronged us, a moment of personal abandonment occurs. Instead of remaining present to the sheer devastation we feel, a need to align with ego can occur through the blaming of others. While it seems nearly instinctive to see life as the comings and goings of how people treat us, when focused on cultivating our most Divine qualities, pain often confirms how quickly we are shifting from ego to soul. From the soul’s perspective, pain represents the initial steps out of the identity and reference points of an old reality as we make our way into a brand new paradigm of being. The more this process is attempted to be rushed, the more insufferable it becomes. To end the agony of personal abandonment, we enter the first stage of surrender by asking the following question: Am I seeing this moment in a way that helps or hurts me? From the standpoint of ego, life is a play of me versus you or us versus them. But from the soul’s perspective, characters are like instruments that help develop and uncover the melody of our highest vibration. Even when the friction of conflict seems to divide people, as souls we are working together to play out the exact roles to clear, activate, and awaken our true radiance. The more aligned in Source energy we become, the easier each moment of transformation tends to feel. This doesn’t mean we are immune to disappointment, heartbreak, or devastation. Instead, we are keenly aware of how often life is giving us the chance to grow and expand. A willingness to be stretched and re-created into a more refined form is a testament to the fiercely liberated nature of our soul. To the ego, the soul’s willingness to grow under the threat of any circumstance seems foolish, shortsighted, and insane. This is because the ego can only interpret that reality as worry, anticipation, and regret.

By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.

The temptation for a new generation, however, could be to see Baptist identity as a nuisance in the quest for converts. The effort to minimize an offensive "denominational brand name" will be counterproductive if we produce a generation of "anonymous Baptists," those whom we believe cannot handle the truth about Christ's design for His church. It will be tragic indeed if a future Broadman and Holman catalog includes a book titled, "Why I Am a Community Church (SBC) member." But it will be equally tragic if the volume is titled, "Why I Want to Be a Presbyterian, but the Bible Won't Let Me.

I presume that feeling ostracized and alienated from them, even within my own home growing up, encoded within me a deep sense of alienation. That’s why in any group dynamic my identity will always be defined as an outsider rather than from within. This is also the reason why stand-up comedy is the perfect career for me. Not just because I’m constantly scribbling notes inside my own mind to deal with the embarrassment I perpetually feel, but also because I’m always observing, always outside. It’s a perfectly natural dynamic for me to stand alone in front of thousands of people and tell ‘em how I feel.

Some have argued that capitalism promotes democracy, because of common norms of transparency, rule of law, and free competition—for markets, for ideas, for votes. In some idealized world, capitalism may enhance democracy, but in the history of the West, democracy has expanded by limiting the power of capitalists. When that project fails, dark forces are often unleashed. In the twentieth century, capitalism coexisted nicely with dictatorships, which conveniently create friendly business climates and repress independent worker organizations. Western capitalists have enriched and propped up third-world despots who crush local democracy. Hitler had a nice understanding with German corporations and bankers, who thrived until the unfortunate miscalculation of World War II. Communist China works hand in glove with its capitalist business partners to destroy free trade unions and to preserve the political monopoly of the Party. Vladimir Putin presides over a rigged brand of capitalism and governs in harmony with kleptocrats. When push comes to shove, the story that capitalism and democracy are natural complements is a myth. Corporations are happy to make a separate peace with dictators—and short of that, to narrow the domain of civic deliberation even in democracies. After Trump’s election, we saw corporations standing up for immigrants and saluting the happy rainbow of identity politics, but lining up to back Trump’s program of gutting taxes and regulation. Some individual executives belatedly broke with Trump over his racist comments, but not a single large company has resisted the broad right-wing assault on democracy that began long before Trump, and all have been happy with the dismantling of regulation. If democracy is revived, the movement will come from empowered citizens, not from corporations.

He went up to the counter and asked for his preferred brand at the same time that three other people asked for the same cigarettes, and the tobacconist slid them rapidly across the marble of the countertop toward the four hands holding out money - four identical packs, which the four hands picked up with identical gestures. Marcello noticed that he took the pack, squeezed it to see if it was fresh enough, and then ripped off the seal the same way the other three did. He even noticed that two of the three tucked the pack back inte a small inner pocket in their jackets, as he did. Finally, one of the three stopped just outside the tobacconist’s to light a cigarette with a silver lighter exactly like his own. These observations stirred a satisfied, almost voluptuous pleasure in him. Yes, he was the same as the others, the same as everyone. The same as the men who bought the same brand of cigarettes, with the same gestures, even the men who turned at the passage of a women dressed in red, himself among them, to eye the quiver of her solid buttocks under the thin material of the dress. Even if, as in this last gesture, the similarity was due more to willed imitation in his case than to any real personal inclination.

The Rebellions were the first gang in The Bahamas, to come up with a popular logo/brand in the wearing of Raiders clothing. However, other neighborhoods gave birth to their own gangs using popular sporting team images as their official colors and name. You had the Hoyas Bull Dogs out of Kemp Road; the Coconut Grove area took on the name Nike, which became their clothing of choice. Miami Street took on the name Hurricanes, and wore Miami Hurricanes clothing. However, when you look at it closely, because of the lack of involved fathers, a lot of us were simply lacking an image and a positive identity of ourselves.

The true rightist is not a man who wants to go back to this or that institution for the sake of a return; he wants first to find out what is eternally true, eternally valid, and then either to restore or reinstall it, regardless of whether it seems obsolete, whether it is ancient, contemporary, or even without precedent, brand new, “ultramodern.” Old truths can be rediscovered, entirely new ones found. The Man of the Right does not have a time-bound, but a sovereign mind[...] The right stands for liberty, a free, unprejudiced form of thinking, a readiness to preserve traditional values (provided they are true values), a balanced view of the nature of man, seeing in him neither beast nor angel, insisting also on the uniqueness of human beings who cannot be transformed into or treated as mere numbers or ciphers; but the left is the advocate of the opposite principles. It is the enemy of diversity and the fanatical promoter of identity. Uniformity is stressed in all leftist utopias, a paradise in which everybody should be the “same,” where envy is dead, where the “enemy” either no longer exists, lives outside the gates, or is utterly humiliated. Leftism loathes differences, deviation, stratifications. Any hierarchy it accepts is only “functional.

When we think of discrimination, these are types of ugly, virulent prejudice that we think about. But John faced a much different kind of prejudice when he entered the job market as a new minted PhD in 1995. Although he applied to more than 150 academic jobs and had completed several field experiments, he was given only one interview. He later discovered that other nearly identical applicants received thirty interviews from just forty or so applications. The main difference between John and these other applicants was that John received his PhD from the University of Wyoming whereas they have received theirs from "brand-name" schools like Harvard and Princeton.

If you act nice, you’re nice. That’s the whole equation. Nobody cares why you say thank you. Nobody is supposed to care; weirdly, this is something we’re never supposed to question. It’s impractical to incessantly interrogate the veracity of every stranger who seems like a blandly nice citizen. It’s rude. Until proven otherwise, we just accept goodness at face value. But this is not how it works with badness. If someone wants to be perceived as a bad person, it’s immediately assumed to have a wider ulterior purpose. Decency is its own reward, but purposeful depravity requires an upside. Moreover, the authenticity of every self-constructed villain is always up for debate, particularly when their specific brand of villainy represents the bedrock of their identity; since we assume normal people would always prefer to be seen as good, those who seem proud of their badness are immediately suspect. They come across as contrived, and that bothers people more than whatever wickedness they assert. It’s a circular construction that sustains the intended reality: We question the sincerity of the man who wants to be evil, because the man who desires evil is almost certainly a liar (which validates his claim, because liars are evil). So perhaps badness is a little like goodness, at least in this one respect. Wanting it is enough to make it real.

Because DID requires the presence of amnesia, DID patients are, by DSM-5 definition (American Psychiatric Association, 2013), unaware of some of their behavior in different states. Progress in treatment includes helping patients become more aware of, and in better control of, their behavior across all states. To those who have not had training in treating DID, this increased awareness may make it seem as if patients are creating new self-states, and “getting worse,” when in fact they are becoming aware of aspects of themselves for which they previously had limited or no awareness or control. Although some DID patients create new self-states in adulthood, clinicians strongly advise patients against so doing (Fine, 1989; ISSTD, 2011; Kluft, 1989).

Some have estimated that the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development. Regardless of how those two figures compare to each other, the fact that they are in the same ballpark gives one pause, and this is worth mulling over in various contexts. For example, when a drug company refuses to let a developing country have affordable access to a new AIDS drug it’s because – the company says – it needs the money from sales to fund research and development on other new AIDS drugs for the future. If R&D is a fraction of the company’s outgoings, and it spends a similar amount on promotion, then this moral and practical argument doesn’t hold water quite so well. The scale of this spend is fascinating in itself, when you put it in the context of what we all expect from evidence-based medicine, which is that people will simply use the best treatment for the patient. Because when you pull away from the industry’s carefully fostered belief that this marketing activity is all completely normal, and stop thinking of drugs as being a consumer product like clothes or cosmetics, you suddenly realise that medicines marketing only exists for one reason. In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

Lately, my mental incapacitation has forced me into an overwhelmingly state of idlement. Internally, I exist in a condensed space of nothingness. The core of my belief system has been gutted and is being destroyed at an immensely slow pace. Flashes of erred calculations flicker in the matrix of my mind. My being has been compromised, causing me to malfunction as an effective entity. My avatar reacts and responds from muscle memory. I am absent from the simple tenses with a portion of curiosity taking shelter in a small pocket of my subconscious. The brand assigned to my identity at birth interrupts any chance of a breakthrough with it’s demanding and commanding duties. What is Truth? Knowledge? or Belief? Truth is a strategic manipulation coded in to my design causing me to believe in a man made system known as knowledge, overiding my original format.

They [anarchists and radical environmentalists] point out that the state and its philosophers, having retrospectively sold us a social contract we never saw nor signed, seem anyway to have reneged on their side of the bargain which was to protect our lives and liberties. The new institutionally guaranteed ‘freedoms’, to democracy, free speech, individual liberty, so dearly brought, constantly fail to live up to expectation. What does it mean to have political freedom when the parties on offer are ideologically identical clones? What kind of intellectual freedom is it that brands all those who dare to think differently dangerous extremists? What kind of individuality expects us all to conform within such narrow limits? What freedoms are even possible when the very air we breathe is poisoned and the food we eat contaminated with the so-called ‘by-products’ of progress? In such circumstances, it is surely not surprising that some might choose the dream of pre-contractual state of natural innocence to the increasingly nightmarish ‘reality’ of Locke’s post-contractual culture.

As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.

Patients tend to assume that their generic drugs are identical to brand-name drugs, in part because they imagine a simple and amicable process: as a patent expires, the brand-name company turns over its recipe, and a generic company makes the same drug, but at a fraction of the cost, since it no longer has to invest in research or marketing. But in fact, generic drug companies fight a legal, scientific, and regulatory battle, often in the dark, from the moment they set out to develop a generic. Mostly, their drugs come to market not with help from brand-name drug companies, but in spite of their efforts to stop them. Brand companies often resort to “shenanigans” and “gaming tactics” to delay generic competition, as the exasperated FDA commissioner Scott Gottlieb put it. They will erect a fortress of patents around their drugs, sometimes patenting each manufacturing step—even the time-release mechanism, if there is one. They may make small alterations to their drugs and declare them new, to add years to their patents, a move known as “evergreening.” Rather than sell samples of their drugs, which generic makers need in order to study and reverse-engineer them, brand-name companies will withhold samples, which in 2018 led the FDA to begin publicly shaming the companies accused of such practices by posting their names on its website.

Human societies haven’t always been patriarchal—scholars believe man’s rule began somewhere around 4000 BCE. (Homo sapiens have been around for two hundred thousand years in all, for context.) When people talk about “smashing the patriarchy,” they’re talking about challenging this oppressive system, linguistically and otherwise. Which is relevant to us because in Western culture, patriarchy has overstayed its welcome. It’s high time the subject of gender and words makes its way beyond academia and into the rest of our everyday conversations. Because twenty-first-century America finds itself in a unique and turbulent place for language. Every day, people are becoming freer than ever to express gender identities and sexualities of all stripes, and simultaneously, the language we use to describe ourselves evolves. This is interesting and important, but for some, it can be hard to keep up, which can make an otherwise well-meaning person confused and defensive. We’re also living in a time when we find respected media outlets and public figures circulating criticisms of women’s voices—like that they speak with too much vocal fry, overuse the words like and literally, and apologize in excess. They brand judgments like these as pseudofeminist advice aimed at helping women talk with “more authority” so that they can be “taken more seriously.” What they don’t seem to realize is that they’re actually keeping women in a state of self-questioning—keeping them quiet—for no objectively logical reason other than that they don’t sound like middle-aged white men.

Capitalism needs an enemy. If a real one doesn’t exist, it simply creates one … “Marxism.” Since there is no political and economic Marxism in America, the American right have invented cultural Marxism to perform the role of ultimate “other”, the thing to be hated, feared and resisted. What they call cultural Marxism is in fact what sane people call liberal cultural capitalism, i.e. the culture associated with liberal capitalists rather than conservative capitalists. Of course, in the demented minds of the far right, liberalism is Marxism, which is why Barack Obama was routinely branded a Marxist by the far right, despite never espousing a Marxist sentiment in his entire life. Liberal views, multiculturalism, and political correctness are not Marxist. They are liberal. Why would anyone call them Marxist except to demonize them? No honest person would ever refer to them as anything other than liberal, but since when have the American far right ever been honest? Their game is always the same: to generate maximum hatred of anything that is not conservative, libertarian, Confederate, racist, white Supremacist, and Nazi. Marxism is quintessentially about class struggle, about the workers versus the owners, and the aim of producing a classless society where the people are fully in charge of their own lives, and are never the slaves of the masters. Liberalism, by contrast, does not focus on class struggle but on values, identities and “rights”, especially of minorities. Right wingers have confused liberal capitalism with Marxism. Of course, they have done this deliberately to demonize liberal capitalism in order to convert all capitalists to conservative capitalism. They only want to see conservative (right wing) capitalism, or libertarian (far right) capitalism. Everything else is to be routinely denounced as “Marxist.” It’s just the good old McCarthyite tactic – tried and tested over the decades – that right wingers love so much.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children. Now place yourself in the shoes of Clifford Runoalds, another African American victim of the Hearne drug bust.2 You returned home to Bryan, Texas, to attend the funeral of your eighteen-month-old daughter. Before the funeral services begin, the police show up and handcuff you. You beg the officers to let you take one last look at your daughter before she is buried. The police refuse. You are told by prosecutors that you are needed to testify against one of the defendants in a recent drug bust. You deny witnessing any drug transaction; you don’t know what they are talking about. Because of your refusal to cooperate, you are indicted on felony charges. After a month of being held in jail, the charges against you are dropped. You are technically free, but as a result of your arrest and period of incarceration, you lose your job, your apartment, your furniture, and your car. Not to mention the chance to say good-bye to your baby girl. This is the War on Drugs. The brutal stories described above are not isolated incidents, nor are the racial identities of Emma Faye Stewart and Clifford Runoalds random or accidental. In every state across our nation, African Americans—particularly in the poorest neighborhoods—are subjected to tactics and practices that would result in public outrage and scandal if committed in middle-class white neighborhoods.

When you have an honest heart, you do not get engaged nor get involved with any smear campaigns nor black propaganda! When you have an honest heart, you do not malign nor take advantage of generous people who helped and trusted you! When you have an honest heart, you do not shit on people whom you used and abused for three years! Do not fall into a political naïvety and become a victim or a doormat nor have your generosity and honest heart be used and abused by unscrupulous political movers, abusive, aggressive political harridans who scam gullible generous hearts by asking donations, funds, services, foods, urgent favours, and after using you and abusing your generosity, trust, and kindness; whereby these unscrupulous and deceptive political movers, abusive, aggressive political harridans intentionally and maliciously create forged screenshots of evidence convincing their audience or political groups that you are a mentally ill person, a brain-damaged person as they even brand you as "Sisang Baliw," or crazy Sisa, a threat, a risk, a danger, they maliciously and destructively red-tag your friends as communists, and they resort to calumny, libel and slander against you, to shame you, defame you, discredit you, blame you, hurt you, make you suffer for having known the truth of their deceptive global Operandi, and for something you didn’t do through their mob lynching, calumny, polemics mongering, forgery, and cyberbullying efforts. Their character assassination through libel and slander aims to ruin your integrity, persona, trustworthiness, and credibility with their destructive fabricated calumny, lies, identity theft, forged screenshots of polemics mongering, and framing up. Amidst all their forgery, fraud, libel and slander they committed: you have a right to defy and stop their habitual abuse without breaking the law and fight for your rights against any forms of aggression, public lynching, bullies, threats, blackmail, and their repetitive maltreatment or abuse, identity theft, forgery, deceptions fraud, scams, cyber libel, libel, and slander. When you defend human rights, you fight against corruption and injustice, help end impunity: be sure that you are not part of any misinformation, disinformation, smear campaigns and black propaganda. Do not serve, finance, or cater directly or indirectly for those dirty politicians. Those who are engaged in abusively dishonest ways do not serve to justify their end. Deceiving and scamming other people shall always be your lifetime self-inflicted karmic loss. Be a law-abiding citizen. Be respectful. Be honest. Be factual. Be truthful. You can be an effective human rights defender when you have clean and pure intentions, lawful and morally upright, and have an honest heart." ~ Angelica Hopes, an excerpt from Calunniatopia Book 1, Stronzata Trilogy Genre: inspirational, political, literary novel © 2021 Ana Angelica Abaya van Doorn

Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.” It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.

Briar Patch women would face, lives were at risk, and the pursuit of justice would have to come first. She finished her drink and glanced at the clock. ‘God! Is that the time? I must get home. Thanks for the drink, and thanks for helping me, Spooks. I appreciate it. Now I have to go. Don’t forget to put your candle back in the window.’ CHAPTER TWENTY-ONE With a showman’s flourish, Rory burst into the office and deposited a pile of folders and reports on Nikki’s desk. ‘Results, Nikki! Incontrovertible. Listen to this. Millicent Cartwright’s dental records match those of Ellen McDonald from Dunedin, South Island. Same woman. And your nice new detective, Ben, is it, has a fairly recent photograph of her, sent by the New Zealand police. Same face as the cadaver in my mortuary.’ Rory took the coffee Joseph handed him. ‘Now, how she died.’ He paused. ‘In exactly the same manner as Louise Lawson. There’s a head injury, not enough to kill her, but enough to knock her out, and she had almost identical lacerations on her arms, wrists, neck and thighs. There is no doubt that she died from a massive loss of blood.’ ‘And as Millicent Cartwright is connected to the Hammond case and Louise to the Prospero case, we have our connection!’ Nikki felt a surge of elation. It was a single killer. ‘Ah, now hold on, dear Detective Inspector, the good professor has yet to finish.’ Nikki looked at Rory. ‘Go on, and don’t make it bad news, please.’ ‘Far from it. Listen to this. I was having a brief discussion with one of my colleagues who conducted the PM on your suicide case, George Ackroyd. We were just admiring the excellent job he did on crushing the hyoid bone in his throat, when I noticed something.’ He took a slow sip of coffee. ‘It’s fortuitous that I have such a good eye for colour because there it was, Midnight Orchid! On his left cheek! Just the tiniest dab, but I got a match!’ Nikki stared at him. ‘So Louise’s last visitor also kissed George?’ ‘Well, that brand of lipstick is not exactly rare. But it would seem so.’ ‘Then did he actually kill himself? Or was it made to look that way?’ ‘It was suicide, without a doubt. Everything about the crime scene indicates that he was alone when he died, and my findings discount any outside interference. It’s what, or who, drove him to it that you need to prove.’ ‘Avril Hammond.

Successful negotiation was addressing the needs of the client while retaining our excitement for the task.

successful identity project needs internal buy-in, where the client feels more unified behind a vision and direction. It’s then much easier for the client to communicate that vision externally.

What began as a form of self-defense (I will reassert myself as the owner of my ideas, my identity, my name!) became, gradually, a form of self-release. By creating a crisis in my personal brand (the one I always denied I had), and by introducing a hefty dose of ridiculousness into the seriousness with which I once took my public persona, and by showing me how terribly grim it is to spend your life chasing clout, Other Naomi has left me with no choice but to loosen the grip on that performed and partitioned version of me.

Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.”127 It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.

brands are built by embracing their DNA, their unique identity. “It doesn’t matter what you’re selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story. Be yourself, put out awesome content, and people will be interested in what you have to say.

Being half, I am evidence that race, too, will become relic. Eventually we're all going to be brown, sort of. Some days, when I'm reeling grand, I feel brand-new - like a prototype. Back in the olden days, my dad's ancestors got stuck behind the Alps and my mom's on the east side of the Urals. Now, oddly, I straddle this blessed, ever-shrinking world.

#BrandMindfulness - Being aware of your identity as a brand

تعمل ميزة "إعادة التغريد" بسرعة أكبر بكثير من طرح حملة تسويقية عالمية. الجميع لاعب ومنتج ومخرج وموزع

INFLUENCER INSIGHT Network!!! Networking is key for anyone who aspires to do anything. For aspiring content creators, I would say that you should definitely connect with other bloggers. Team up, and take over the world together. There is enough success out there for everyone, so why not lift everyone else up? Another key thing would be to make an effort to go to events as often as you can. That ties in with networking, but it always is good to show face. Last, think about what you want your brand identity to be. Network with others who are on brand with your brand identity. —@tsarin

Several forces can widen a company’s moat: a strong brand identity (think of Harley Davidson, whose buyers tattoo the company’s logo onto their bodies); a monopoly or near-monopoly on the market; economies of scale, or the ability to supply huge amounts of goods or services cheaply (consider Gillette, which churns out razor blades by the billion); a unique intangible asset (think of Coca-Cola, whose secret formula for flavored syrup has no real physical value but maintains a priceless hold on consumers); a resistance to substitution (most businesses have no alternative to electricity, so utility companies are unlikely to be supplanted any time soon).5 The company is a marathoner, not a sprinter. By looking back at the income statements, you can see whether revenues and net earnings have grown smoothly and steadily over the previous 10 years.

Several forces can widen a company’s moat: a strong brand identity (think of Harley Davidson, whose buyers tattoo the company’s logo onto their bodies); a monopoly or near-monopoly on the market; economies of scale, or the ability to supply huge amounts of goods or services cheaply (consider Gillette, which churns out razor blades by the billion); a unique intangible asset (think of Coca-Cola, whose secret formula for flavored syrup has no real physical value but maintains a priceless hold on consumers); a resistance to substitution (most businesses have no alternative to electricity, so utility companies are unlikely to be supplanted any time soon). The company is a marathoner, not a sprinter. By looking back at the income statements, you can see whether revenues and net earnings have grown smoothly and steadily over the previous 10 years.

The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply understand their identity and communicate it effectively, they're successful.

A well-crafted brand identity is the first step in turning your business into a legacy that transcends products or services. Your brand's power lies in its ability to evoke emotion, create connections, and build a community around your business.

The value of a strong brand identity cannot be overstated; it's the difference between being just another choice and being the preferred choice. Remember, every interaction is an opportunity to reinforce your brand; consistency in this effort builds trust, loyalty, and invaluable word-of-mouth.

I have this slightly woolly hope that creativity itself is the next thing," Turner said. He imagines a world in which we form our identities around creative pursuits and self-expressions, letting go of the "anchor of brands" to express who we are.

Mainly because I fucked her thoroughly before I gave her a brand-new identity. Then, she disappeared on me—just like she was supposed to. And it fucking enraged me. Now, she stares at me like a tiny rabbit caught in a trap, squealing to be freed. She escaped me once, and I let her. I won’t allow it a second time.

Marketing connects a school's unique identity to the hearts and minds of prospective students and parents and showcases its strengths and competitive advantages.

He realized retailers were using his antiques for differentiation, and that he was not in the antique business but the brand identity business. This realization would make him millions.

Rather than offering a legitimate critique of my lecture, he fired off a racial-gender slur that cut to the core of my identity as Black and female. Sloppy is a delegitimizing stereotype launched at Black people. Sloppy, dirty, lazy, worthless; these are some of the labels society uses to brand us. And ever since good ol’ Eve in the Garden of Eden, women have been saddled with the mischievous stereotype, especially when we disregard social norms and do unthinkable things like call out a scholar’s racism. Mischievous, deceptive, untrustworthy, morally weak; these

Content as it applies to creative effort and Brand is it applies to identity are the most disgusting words in human history

But combined with the golliwog badges, and the flag, and the stone lions, all this British iconography, heaping up and up, suddenly seemed so nervous: like an Irish pub in Germany or America or Singapore, festooned with more shamrocks and leprechauns than you'd ever see in Ireland proper. Here I was in Britain, and yet the country seemed unsure of itself. Its identity had to be enforced: stamped and restamped onto a place which kept shifting and turning. A flat place is somewhere that can't be relied upon to stay, consistently, where you left it. People tried to brand it with anxious bits of national tat. But in the end they just disintegrated or fluttered away, leaving the place alone, itself, unchanged.

Marketing strategies momentarily lays the foundation for a school's success, guiding its efforts to reach and resonate with its target audience, while branding strategies ultimately shape the school's identity, values, and perception in the market.

A school’s marketing strategies are its promotional efforts aimed at achieving specific objectives, while its branding strategies are its efforts and touchpoints aimed at maintaining a consistent identity.

Branding defines a school's identity and long-term direction, while marketing charts the course, executing tactical manoeuvres to navigate towards the desired direction.

While branding lays the groundwork for a school's identity and reputation, marketing executes the strategies, adapting to changing landscapes and amplifying the brand's impact.

After Crazy Prices merged with Stewart’s, another locally owned supermarket chain, it became West Side Stores. The name fascinated me throughout its tenure on the Strand Road, since it was never clear why it was called West Side Stores. It was known that the merger necessitated a fresh start with a new brand identity, one that didn’t favour either the Stewart’s or the Crazy Prices fraternity. One presumes Stewart’s, who seemed as though they had a bit more sense about them, rejected portmanteaus like Batshit Stewart’s or Big Stew’s Mentally Ill Bargain Bin out of hand.

A culture crowded with various forms of doubling, in which all of us who maintain a persona or avatar online create our own doppelgangers—virtual versions of ourselves that represent us to others. A culture in which many of us have come to think of ourselves as personal brands, forging a partitioned identity that is both us and not us, a doppelganger we perform ceaselessly in the digital ether as the price of admission in a rapacious attention economy.

Trusted analysts have to be willing to be changed by what they discover. For a trusted brand, the duty is the opposite: to keep embodying your brand identity—your “promise”—no matter what the world throws at you. Good branding is an exercise in discipline and repetition.

She wrote similarly about the identity labels so many of us have come to heap on ourselves. As a political theorist, hooks believed fiercely in the power of naming systems—her recurring phrase, in defining what we are up against, was “white supremacist capitalist patriarchy.” But she was far more ambivalent about the impulse to attach identity signifiers to our beings, to brand ourselves as a this, or a that. In her landmark 1984 book, Feminist Theory: From Margin to Center, hooks cautioned readers to “avoid using the phrase ‘I am a feminist’” and opt instead for “I advocate feminism,” explaining that unlike the “I am” label, which triggers the listener’s prior beliefs about what and who is a feminist, the latter is far more likely to begin a conversation about what concrete changes feminism is trying to achieve and “does not engage us in the either/or dualistic thinking that is the central ideological component of all systems of domination in Western society.

Biopolitics is characterized by, 'You should do it!' through excessive exertion of discipline and punishment; psychopolitics is characterized by, 'You could do it!' through the compulsion of psychiatric therapies and excessive positivity; and technopolitics is characterized by, 'You would do it!' through the impulsion of marketing, branding, and selling one’s own digital identity via OnlyFans, Twitch, Instagram, and Twitter because of the allure of infinite digital potential and techno-power to create new virtual realities and live out the life of your dreams albeit synthetic and inauthentic as a means to subjugate the minds and bodies of people to behave certain desirable ways that benefit the techno-states’ algorithmic parameters and intuitively exert coercion and control through techno-discursive and non-discursive formations of knowledge-acquisition and pre-selection of algorithmic feeds that are preordained not to benefit the collective interest of humanity but through the survivability of the company as they demand it so.

When you plan your future around an identity of who you are to other people, then experience a great deal of complexity in acquiring those people to fulfill this alleged identity, it can be disorienting. Speaking to the love-and-marriage piece, it’s so incredibly difficult to go on a good date, much less find yourself an ideal life partner. We should be applauding single people for having the courage to leave relationships that aren’t right for them. We should be marveling at their resilience in the event it wasn’t their choice. Making the right decision for yourself time and time again is a marker of strength and self-worth that gets unfairly branded as being “still single,” a title nobody should be reduced to outside of a W-2; not spending your whole life in a shitty relationship is a “W” to me.

To build brand assets, focus on three key areas: the philosophy, the identity and the ambassadors of the brand.

Having reached South Bend around half past one, we were now in the middle of a brand-new subdivision of identical homes on identical lots, presumably inhabited by identical people.

What this product needs is a brand. Without a distinctive brand identity, there is no incentive to improve your product – and no way for customers to choose well, or to reward the best manufacturer.

Many thrifts layered a billion dollars of brand-new loans on top of their existing, disastrous hundred million dollars of old loss-making loans, in a hope that the new would offset the old. Each new purchase of mortgage bonds (which was identical to making a loan) was like the last act of a desperate man. The strategy was wildly irresponsible, for the fundamental problem (borrowing short term and lending long term) hadn’t been remedied. The hypergrowth only meant that the next thrift crisis would be larger. But the thrift managers were not thinking that far in advance. They were simply trying to keep the door to the shop open. That explains why thrifts continued to buy mortgage bonds even as they sold their loans.

If the ideology is built on the identity of the organization and the core tenets of the culture, it is an encapsulation of what makes a company unique.

A specification is a clear and concise but complete description of the exact item desired so that all vendors have a common basis for price quotations and bids. As such, it is an essential communication tool between buyer and seller. Specifications should be realistic and should not include details that cannot be verified or tested or that would make the product too costly. Without up-to-date product information, specifications are useless. The specific information varies with each type of food, but all specifications should include at least the following information:Δ Clear, simple description using common or trade or brand name of product; when possible, use a name or standard of identity formulated by the government such as IMPS Amount to be purchased in the most commonly used terms (case, package, or unit) Name and size of basic container (10/10# packages) Count and size of the item or units within the basic container (50 pork chops, 4 ounces each) Range in weight, thickness, or size Minimum and maximum trims, or fat content percentage (ground meat, 90 percent lean and 10 percent fat, referred to as 90/10) Degree of maturity or stage of ripening Type of processing required (such as individually quick-frozen [IQF]) Type of packaging desired Unit on which price will be based Weight tolerance limit (range of acceptable weights, usually in meat, seafood, and poultry)

You and your friends played a big role in the aesthetic sensibility bred in the anarchist milieu in the early 2000s. While most anarchists and radicals were occupied with identity politics, accountability processes, justice, and ethical living and consumption, you and your friends started projects that had a more nihilist bent. Queer hedonism and negation, ‘doing-being totally out of control’. What inspired this turn, and what were you guys doing? The aesthetic sensibility we bred corresponded with the (re-)emergence of the hipster. While the hipster identity was about separating oneself out into a certain identity, to us it was more about being able to become anything. To welcome the power that comes with being malleable. To turn this weak metropolitan subject against itself. There were university occupations across the country, at the New School, in California, mini-riots across the Midwest and in the South. That also corresponded to the English translation of The Invisible Committee’s The Coming Insurrection, which was an important moment. Notably, that book was the same blue as Obama’s branding, and was a book instead of some zine somewhere. The new interest in insurrectionist aesthetics beyond the anarchist milieu provided a sort of opening. Part of the program behind Institute for Experimental Freedom, why I made all this aesthetic crap, why Politics is Not a Banana was a bright-ass pink book, was to take advantage of this opening.

Trends are more important now. It’s harder to reach everyone at one time, so you need to understand trends within individual groups or tribes. And with the rise in word of mouth, trends can give you data on the right places to start having a dialogue with consumers. Liisa Puolakka, Head of Brand Identity, Nokia

As an entrepreneur, value creation will always be your first line of defense against business failure. Specific

If we don’t know who we are, we conceal our true selves and bear their brand

If you don’t have your own identity, you will adopt the brand of another

Practically every radical cause in America today shows the influence of this postmodernist assault. From radical feminism to racial and sexual politics, postmodern leftists blend their unique brand of cultural criticism with the political objectives of these movements. In their intellectual laboratories -- the cultural studies and humanities programs at American universities -- they apply theories of structuralism, poststructuralism, and deconstructualism to achieving the political objectives of the New Left. The results are a cornucopia of identity theories promising perfect diversity. They include radical multiculturalism, critical race theory, African-American criticism, feminist theory, gender and transgender theories, gay and "queer" theories, Latino studies, media "criticism", postcolonial studies, and indigenous cultural studies, to mention only a few. The latest identity cause to add to the list is the "neurodiversity" movement in which, as its supporters put it, autism, "ought to be treated not as a scourge to be eradicated but rather as a difference to be understood and accepted". All adversity, even that which is biologically inherited, can be wiped away by simply adjusting one's attitudes.

There are three key questions that must/should guide you in life; 1. What is your identity? 2. What is /are your value(s) to others? and 3. Where is your final destination after everything?

mature markets are dominated by two phenomena: Product parity: When technological development plateaus, advantages created by technology disappear and competitors produce goods of almost identical quality, from washing-up liquid to computers to lipstick. New entrants, both manufacturers and private label, are able to jump quality learning curves by using outsourced manufacturing, which just further increases the pressure on the market leaders. As far as shoppers can judge, brands become mostly indistinguishable. This leads to substitutability, a death sentence for profits in any industry. There

This is a society in which you are who you think you are. Nobody gives you your identity here, you have to reinvent yourself every day." He is right, I suspect, but I can't figure out how this is done. You just say what you are and everyone believes you? That seems like a confidence trick to me, and not one I think I can pull off. Still, somehow, invent myself I must. But how do I choose from identity options available all around me? I feel, once again, as I did when facing those ten brands of toothpaste - faint from excess, paralysed by choice.

7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.

Indeed, the protesters who believed they were seeing the company’s relationship with Trump in political terms were actually seeing this in conventional brand terms and zooming in on the disconnect. Uber’s customer base is strongly young, urban, and progressive, and therefore out of sync with the Trump base. Brand-conscious millennials saw this as beyond policy dickering and as part of an epic identity clash. The Trump White House stood less for government and the push-pull of competing interests and developing policies, and more, in a brand-savvy world, as a fixed and unpopular cultural symbol.

On the other hand, there are far more “Democrats” than there are self-proclaimed “liberals.” So Republicans are almost always better off downplaying their partisan affiliation and playing up their ideology, while Democrats are better off citing their party identity than they are their liberalism. The relative paucity of self-described “liberals” is one of the reasons George Lakoff and others have argued so strongly for the re-branding of “liberals” as “progressive.” “Progressive” not only lacks the negative baggage of “liberal,” but it also suggests “progress” and is therefore future-oriented.

It might seem odd that in cities teetering at the edge of the abyss young people still go to class—in this case an evening class on corporate identity and product branding—but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does. Saeed

I mention this to show that a corporation’s brand identity is dependent on dozens of factors beyond the control and experience of graphic designers. In truth, it is beyond the control of the advertising and PR wonks who talk the brand talk. There is an important role for designers in the creation of honest, functional, and clear depiction of any venture’s public-facing image, but when that becomes confused with the creation of what the brand gurus call brand values, problems ensue.

Split is doing well at the box office around the world, but it misrepresents people with dissociative identity disorder (DID; previously called multiple personality disorder). The trailer is particularly gripping, luring in audiences by depicting a man with DID kidnapping and preparing to torture three teenage girls. Kevin (played by James McAvoy) juggles 24 personalities that are based on stereotypes: a cutesy 9-year-old infatuated with Kanye West, a flamboyant designer, and the “Beast,” a superhuman monster who sees the girls as “sacred food.” Kevin falsely represents people with DID through exaggerated symptoms, extreme violence, and unrealistic physical characteristics. The senior author, an expert in DID, has not seen any DID patient who is this violent in 25 years of clinical practice. Kevin’s ghastly personalities are so over-the-top that terrifying scenes are making audiences laugh.

The critics cite malpractice suits as evidence that DID treatment is harmful (e.g., McHugh, 2013). There have been malpractice suits for treatments of most major psychiatric and medical disorders. If a plaintiff wins in a lawsuit against a clinician for malpractice, it does not follow that the established treatment model itself is at fault. Rather, the judgment is that the treatment fell below the standard of care. All treatments, including those for DID, should be consistent with the current standard of care. It is illogical to conclude that because a few therapists have failed to do this for individual DID patients, all DID treatment is harmful.

The dictum that “online you are the content you create and the content you share” takes on new shape and form and obviously power when it comes to Hangouts on Air

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

Cool Merchandise You Can Get from a Scary House Manufacturer Watching your employees working as team for your business is always a very satisfying feeling. If you are horror house owner, you can watch your employees working together and feel the same satisfaction. There is always a true relationship between employee and employer. Dress code plays a great role in binding your employees together and with your business as well. You can ask your scary house manufacturer to provide you some personalized merchandise that your employees will relish to have. Most of the horror house merchandises are personalized therefore you have option to design it of your own. To encourage your employees, you can seek their suggestion for designing of the logo, style or design for various merchandises. Merchandise You Can Get for Your Horror House There are few items which each of your employees will surely like and we are including only those merchandises in this list, Employee’s Identity cards – When you have setup a business, all your employee should look like working in a group and not like individuals. You can ask for employee’s identity card from your scary house manufacturer and hold your employee as a team. T-Shits with company logo – Design your company logo. If possible take inputs of employees in designing and creating logo. Print it on a plain t-shirt and it becomes a brand identity of your company. There are some other cool things that not only show the brand identity of scary house manufacturer but are very helpful for their horror house operations. These include Tyvek Tickets, Queue Manager, personalized display stands, etc. horrorhouse.in

A brand is built action by action, just as houses are built brick by brick. Is the identity of your personal brand homeless?


Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).

April 4 Too many things get swept under the carpet called the Sovereignty of God. IN A FALSE understanding of sovereignty, God gets blamed for whatever happens in life. People often assume everything that happens must be His will because He is God. This perspective does not consider the exchange that took place in Eden, nor does it bring to mind Jesus’ own words to the devil during His temptation. There is an enemy with an agenda of his own. He is not all-powerful, but he is certainly cunning. He is ever looking for an inroad of agreement. He talks and talks until we actually buy in to his deception. Much of what we mistakenly brand as the sovereignty of God is actually the world operating under demonic influence. From disease to disaster, we must reconsider how we approach everything that steals, kills, and destroys. The problem is when we identify these things as God’s sovereign will. That simply isn’t true. God is “not willing that any should perish but that all should come to repentance” (2 Peter 3:9). Is anyone perishing? Yes. Is it God’s will? No. Because of that, I tend to emphasize the role that we play in the outcome of things. From the outset, God formed man to collaborate with. This tells me that we play a vital role in the unfolding of Heaven’s agenda on earth. God is not powerless, waiting for man to dictate His next move. This is the other side of imbalance. By sovereign decision, God Almighty has set up a system where man, indwelt by His Presence, has been restored to a position of authority on the earth. It is time for us to step into this identity even more to bring about God’s restorative solutions into a world marred by the consequences of sin. DAILY SCRIPTURE READING 2 PETER 3:8-9 PRAYER Lord, teach me what things I can actually change for the better by praying or declaring or by taking action. As I step out to play a part in bringing Heaven to earth, thank You for encouraging me through testimonies and answered prayers. These continue to strengthen my faith and cause me to keep taking risks.

As one of the most renowned companies, Instinox Stainless Steel Pipe Fittings Manufacturer is backed by all world class certifications including ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 & CE-PED 97/23/EC. We are also members of various renowned agencies and Chambers of Commerce including MASSMA, EEPC, FICCI, FIEO, Indian Merchants Chamber etc. Our quality program is a 3 layered independent department check for various factors including Dimensional Check, Visual Inspection, and Finishing, Burr level, Leakage Test, Pressure Rating test, Chemical inspection and Mechanical properties verification. Our Pipe Fittings Suppliers carry our brand identity with a special brand marked on the fittings. Our brand i-Fit is branded on all pipe fittings exported from our company. i-Fit is a registered brand owned by Instinox Stainless Steel Pipe Fittings Manufacturer which stand for intelligent fitting connections we provide for international markets. Use of intelligent technology modules is used for providing a seamless buying experience for high quality i-Fit pipe fittings.

much more than a design process: “It was an incredible catalyst for internal and external change.

Use your deadlines “A deadline can be a designer’s greatest single source of motivation,” said Blair Thomson of UK design studio Believe in.

Whether it’s fair or not, we often do judge books by their covers. And that’s why the perceived value of a service or product is usually greater than the actual one. The same visual identity seen time and again builds trust, and trust keeps customers coming back for more.

It is only after a mark is officially adopted that the public will embrace it and with time come to associate it with their feelings about the company or institution it represents. Like a good red wine, a trademark needs to mature.

Branding refers to helping an offering establish a visual identity and familiarity in the eyes of customers.

FLATOW: So you would - how would you treat a patient like Sybil if she showed up in your office BRAND: Well, first I would start with a very thorough assessment, using the current standardized measures that we have available to us that assess for the range of dissociative disorders but the whole range of other psychological disorders, too. I would need to know what I'm working with, and I'd be very careful and make my decisions slowly, based on data about what she has. And furthermore, with therapists who are well-trained in dissociative disorders, we do keep an eye open for suggestibility. But that research, too, is not anywhere near as strong as what the other two people in the interview are suggesting.It shows - for example, there's eight studies that have a total of 11 samples. In the three clinical samples that have looked at the correlation between dissociation and suggestibility, all three clinical samples found non-significant correlations. So it's just not as strong as what people think. That's a myth that's not backed up by science." Exploring Multiple Personalities In 'Sybil Exposed' October 21, 2011 by Ira Flatow

Each advertisement or commercial represents an individual mythology, which also contributes to the overall brand mythology. Megabrand advertising doesn't just sell a product; it creates an emotional bond between the brand and the consumer. Advertising creates this bond by mythologizing the product; by humanizing it; and by giving the product a distinct identity, personality, and sensibility. Advertising mythologizes brands by wrapping them in consumers' dreams and fantasies.

It’s natural that marketers should look to religion for inspiration. Religion is all about identity. Who am I? Why am I here? What’s my purpose in life?

The Young & Rubicam analysis explored changes in EVA and MVA from 1993 to 1999 for a set of 50 well-known and highly regarded brands, such as American Express, American Greetings, Fruit of the Loom, Disney, Kodak, Sears, Heinz, Harley-Davidson, and The Gap. The relationship of changes in these fundamental financial indicators was profiled among two sets of brands: those with “tightly defined” archetypal identities, whose closest secondary relationship was 10% or more below the first, and a “confused” set of brands, whose secondary archetype was within this 10% boundary. Each set consisted of an equal number of brands. The analysis showed that the MVA of those brands strongly aligned with a single archetype rose by 97% more than the MVA of confused brands. Also, over the six-year period under study, the EVA of strongly aligned brands grew at a rate 66% greater than that of the EVA of weakly aligned brands.

Not every brand name will suit the same language-centric idea, but keep it in mind, because it’s one more tool to use when the time is right.

Have a sunny hello! Mate ! We are doing and providing design and Development Service that one the stranded and qualitative. we are believe Great design makes your brand marketing easier and enjoyable to get it. We will use our graphic design experience to create beautiful Brand identity that demonstrate your company’s uniqueness. We take pride in our work, making sure that every element is beautifully designed with color, proportion, type, shape and image in-mind. We can create nearly any kind of web and print design such as: Identity/Logo User Interface Design for Mobile Apps &Website. Web Marketing such as advertising Banner and Poster Business cards Info graphic etc We also provide Clipping Path services for your images: · Remove Background from your images or photos · Create Shadows · Masking Images · Retouching Photos to make it more vibrant · Glamour correction · Color correction · Brightness and contrast correction · Raster to vector · Digital image album creation etc.

The introduction of precision baskets by VST has allowed volumetric machines to finally fulfill their potential. With precision baskets and a volumetric machine, a barista can be confident that if he doses consistenly and uses a properly fitting tamper, every shot will have nearly identical brewing ratios. He will only need to reprogram the machine when he changes basket size or brand.

She’d been waiting for something to happen, waiting since the day they married, since she’d branded love like one of her accounts, slapped it with an identity, an easily recognizable logo. She’d been waiting for someone to come along and break it open, let the yolk ooze in directions unknown because that mess was where she was, all over the place. That mess was who she was, neither here nor there, and she’d been waiting for someone to free her from the neatly assigned category where she lived so tidily, dry as an egg shell, as Rudi’s wife, waiting so she wouldn’t have to bust it open by herself.

Maybe you already think you have a pretty good handle on the business environment you’ve had to work with so far. Maybe your present level of information and abilities has been enough to sustain your personal brand or small business until now. But circumstances never stay the same for long. An entrepreneur, to thrive for any length of time, must be adaptable to the new environments he will eventually find himself in. If nothing ever changes, it simply means he is not growing. In the end, we are all either growing or dying. Your

Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

A company has integrity when its words and actions consistently match the branding effort.

Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

Graphic designing company offers business card, corporate identity, brand and logo design services with affordable price range in all over UK. Online:- www dot zenithinnovations dot co dot uk/services/graphic-design/

Under Steve’s guidance, Apple would develop one of the clearest brand identities in the world. So, while Steve’s policy irked some members of his core team, it was hard to argue with his success.

In an effort to help decode these buyer actions, researchers from consumer intelligence firm Motista found specific “emotional motivators” that provide a critical indicator of customers’ potential affinity to a company.2 In fact, these emotional motivators, a proxy for value, were more compelling than any other metric in terms of driving key buying sentiments such as brand awareness and customer satisfaction. While hundreds of emotional motivators were found to drive consumer behavior, the study found ten that drove significant levels of customer value across all of the categories studied. I am inspired by a desire to: Brands can leverage this motivator by helping customers: Stand out from the crowd Project a unique social identity; be seen as special Have confidence in the future Perceive the future as better than the past; have a positive mental picture of what’s to come Enjoy a sense of well-being Feel that life measures up to expectations and that balance has been achieved; seek a stress-free state without conflicts or threats Feel a sense of freedom Act independently, without obligations or restrictions Feel a sense of thrill Experience visceral, overwhelming pleasure and excitement; participate in exciting, fun events Feel a sense of belonging Have an affiliation with people they relate to or aspire to be like; feel part of a group Protect the environment Sustain the belief that the environment is sacred; take action to improve their surroundings Be the person I want to be Fulfill a desire for ongoing self-improvement; live up to their ideal self-image Feel secure Believe that what they have today will be there tomorrow; pursue goals and dreams without worry Succeed in life Feel that they lead meaningful lives; find worth that goes beyond financial or socioeconomic measures

Give an issue an identity

Simple Ways To Harness The Power Of Tiktok For Business Success In 2020, social media has been empowered in the world of digital marketing. TikTok is one of the traditional video-sharing platforms, for all the individual and business accounts use this platform to entertain people. TikTok gives you an amazing way to share your posts with your audience and get more visibility to your website. Make sure you can only post your video through reactions. TikTok allows you to share 15-second videos with a variety of topics. It gives different songs with filters to shoot your video directly from your mobile device. But many also struggle to exactly use TikTok for business purposes. Here are some simple ways to harness the power of TikTok for business success. TikTok On Business TikTok is a great opportunity to start your business, promote your brand, and create a connection with your audience and brand by using engaging videos. It is one of the most popular social media in the world because it connects with a wider audience. Under this updated world, everything is changed into online marketing and purchasing. This is the big advantage to start your business with this social media. TikTok is relative to a younger audience, so you should target teens and promote your brand relevant to their needs and interest to get better positive results. Create Engaging Contents TikTok is only a place to make fun and creativity. TikTok short-form videos easily capture the audience's attention because of the entertaining nature. It gives the big opportunity to create your content that focuses more on the fun and entertaining to connect the wider audience. So, you don’t need to feel the pressure of creating your content. You can simply make your video with an effective background and showing your product. But your main goal is to keep managing your product offers. Get More Influencers There are lots of ways to take advantage of the platform to promote your brand. One easy way to advertise your products on TikTok via influencers. You need to find the right influencer to develop your business. If you grow your TikTok likes, you can improve your brand identity and get more profit. Also, you can analyze which kind of products you offer to get the best and positive results. If you share more videos whether or not they are relevant to your industry, you can change to become a good influencer. But, you need to post your stories frequently. Promote Hashtag Challenges If you add your branded hashtag with your video, you can get more visibility in your audience. A hashtag challenge is one of the effective ways to reach your targeted audience to talk about your business. The main goal of the hashtag challenge is to encourage your audience and create a brand identity. Most of the users love to participate in these challenges. TikTok Growth TikTok is undoubtedly a powerful social media tool with billions of followers sharing their expressions every day. This is a new platform compared to other social media networks, but it contains large competitors. It is worth spending your time developing for the benefit of your business.

In business your advantage over the competition is largely dependent on what you know and do that the competition does not know or practice, which ultimately sets your brand apart.

Collin, the man who cannot be killed off, whose identity is both branded on him and rendered illegible, challenges, or defies, the very coherence of such an entity, suggesting the possibility that the very subject of The Human Comedy, human society itself, is at bottom an illusion if not a fraud.

Branding is the yang to positioning’s yin, and when both pieces come together, you have a sense of the company’s identity as a whole, an understanding of the essence of who and what that company is and what it stands for.

Most brand strategy firms start with the branding end of the marketing equation instead of focusing on positioning to illuminate a company’s unique identity and competitive edge in the market. They do this because their core competency is design, not business strategy, and when they are hired to “brand” a company, they do the best they can to ascertain its essence and develop a design accordingly. But they don’t dig into the DNA of the company, its business strategy, or why it matters in the market.

Over the last decade, entire neighbourhoods have lost their identity to the ever-growing clothing retail market. Since my first visit to the Marais quarter of Paris in 2003, I have seen the area shift from a charming, off-beat district featuring a mix of up-and-coming designers, traditional ateliers, bookstores and boulangeries to what amounts to an open-air shopping mall dominated by international brands. In the last five years, an antique shop has been replaced by a chic clothing store and the last neighbourhood supermarket transformed into a threestorey flagship of one of the clothing giants. The old quarter is now only faintly visible, like writing on a medieval palimpsest: overhanging the gleaming sign of a sleek clothes shop, on a faded ceramic fascia board, is written ‘BOULANGERIE’. In economically developed countries, people’s motivations for spending money have long since shifted from needs to desires. There’s no denying we need places to live in, food to nourish us and clothes to dress ourselves in, and, while we’re at it, we might as well do these things with a certain degree of refinement to help make life as pleasurable as possible. But when did the clothing industry turn into little more than a cash machine whose main purpose seems to be its own never-ending growth? Just as clothing retail shops are sucking the identity out of entire neighbourhoods, so that the architecture becomes little more than a backdrop for their products, the production of the garments they sell is eating away at the Earth’s resources and the life of the workers who are producing them. Fashion has become the second most polluting industry in the world. And with what result? Our wardrobes are cluttered with so many clothes that the mere sight of them becomes overwhelming, yet at the same time we feel a constant craving for the next purchase that will transform our look.

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Storyframing is the discipline of building a structure that lets customers create their own narratives. It provides the boundaries that keep the story contained, like the edges of the jigsaw puzzle. The basic framework includes the POV of the company—its purpose, onlyness, and values, plus the IAM of the customer—personal identity, customer aims, and tribal mores. Out of the framework comes a range of encounters, or touchpoints, through which customers can find personal meaning and growth. The job of the company is to keep the framework alive while encouraging and applauding its customers.

For the purpose of large sections of academia had ceased to be the exploration, discovery or dissemination of truth. The purpose had instead become the creation, nurture and propagandization of a particular, and peculiar, brand of politics. The purpose was not academia, but activism.

Perfume is to smells what eroticism is to sex: an aesthetic, cultural, emotional elaboration of the raw materials provided by nature. The ladies of the court, led by Marie-Antoinette, resorted to the only thing that could keep them one step ahead of the commoners, however wealthy they were: fashion. In fact, this is how fashion as we know it came into existence: the latest trend adopted by a happy few for a season before trickling down to the middle classes. Just a touch of the negligence etudiee that distinguishes chic Parisian women from their fiercely put-together New Yorker or Milanese counterparts. Perfume needs to be supported by image. You're not just doing it to smell good: you're perpetuating a ritual of erotic magic that's been scaring and enticing men in equal measure for millennia. Perfumes are our subconscious. They read us more revealingly than any other choice of adornment, perhaps because their very invisibility deludes us into thinking we can get away with the message they carry. These scents severed fragrance from its function as an extension of a female or male persona - the rugged guy, the innocent waif or the femme fatale - to turn it into a thing that was beautiful, interesting and evocative in and of itself. Perfume's advertising relies on the 3 aspiration S: stars, sex and seduction, with a side helping of dreams or exoticism. Descriptions, impressions, analogies, short stories, snippets or real-life testing, bits of history, parallels with music or literature. Connecting a scent with emotions, impressions, atmospheres, isn't that why we wear it? Isn't it all subjective? Just because you don't want it in your life doesn't make it bad. And it's not entirely impossible to consider perfumes beyond their "like/don't like" status. What intent does t set out to fulfill? How does it achieve its effects? How does it fit in with the history of the brand or its identity? How does it compare to the current season's offerings? Does it bring something new? The story told by the perfumer blends with the ones we tell ourselves about it; with our feelings, our moods, our references, our understanding of it. Once it is released from the bottle, it becomes a new entity. We make it ours: we are the performers of our perfume. Both lust and luxury are coupled in the same Latin word: luxuria is one of the 7 deadly sins. The age-old fear of female sexuality. The lure of beauty, set off by costly and deceitful adornments, could lead men to material and moral ruin but, more frighteningly, suck them into a vortex of erotic voracity. A man's desire waxes and wanes. But how can a woman, whose pleasure is never certain and whose receptive capacity is potentially infinite, ever be controlled?

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Meaning-making is a growth industry,” said ter Kuile. Like church, fitness brands became both a social identity and a code by which to lead your life.

In July 2017, about four years after BTS’s debut, Big Hit Entertainment unveiled the group’s new brand identity and added a new meaning to their name. In addition to the original meaning of “Boys who protect teenagers from oppression and prejudice” in “Bulletproof Boy Scouts,” “Beyond The Scene” indicates the group’s mission to always aim for the horizon, reaching for their dreams without resigning themselves to reality.

Raven My heart skips a beat when I see Ares leaning against his car as he waits for me in front of my office building. I pause for a moment and take him in. His dark hair, that sharp jaw, those green eyes that are identical to Sierra’s. It isn’t fair that he continues to get more handsome the older we get. Each time I see him, he feels a little more out of reach. Ares looks up and straightens when he notices me standing by the entrance, a smile transforming his face. “Hi!” I tell him as he holds the door open for me. Ares grins at me, and I smile back at him. There’s a good chance I’ll regret giving into him later, but until then, I’m going to enjoy every second of it. “Where are we going?” I ask when he gets in beside me, his hands wrapping around the steering wheel. Ares leans back against the headrest and tilts his face toward me. “Raven,” he says, sounding petulant. I can’t help the way my heart races when he says my name like that, and I involuntarily turn toward him, facing him. “Why don’t I ever see you anymore?” Ares genuinely looks distraught, as though he really has missed me, and that fire I keep trying to douse reignites once more. “I’ve just been busy.” My voice is weak, soft, as though I can’t make myself lie to him with authority. “I’m working really insane hours. I’ve got so many modeling contracts, and I’m trying to grow my fashion brand at the same time. Honestly, some days I barely have time to eat or sleep.” He nods and drags his gaze away, a hint of concern in his expression as he starts the car. “Don’t overwork yourself, Rave. Remember to take care of yourself, okay? You can’t always be working. You need to have a social life too. When was the last time you saw your parents?” I force a smile onto my face and cross my arms. The older I get, the less I see my parents. Their entire world revolves around Hannah, and I hate going where I’m not welcome. I shouldn’t feel excluded in my own home, but I do. “Sierra was actually just in my office,” I tell him. “I do have friends, you know.” He glances at me the way he does sometimes, as though he can see straight through my lies and deception, but he nods nonetheless. “What are you thinking of buying this year?” I ask him, my tone light and friendly. He glances back at me with a smile on his face. “What do you think of some jewelry, maybe?” I nod. “A new statement piece, perhaps?” Ares looks at me with such a blank expression that I burst out laughing, and that just makes him smile in return. “I haven’t heard you laugh in so long, Raven. I missed it.” My smile melts away and I look down at my lap, my heart aching. I wish he wouldn’t say things like that. He sees me as an

Traditional rock music favors a working-class body with callused hands and a whisky-rough voice, and by denying this particular brand of physicality the body of electronic music was easily heard as lazy, weak, undisciplined, and effete. The criticism in the 1980s and 1990s that electronic musicians were fake or talentless, then, is a response to a perceived threat against a specific bodily identity as encoded in sound—an identity within a narrow range of class, gender, sexual orientation, and race. As

Americans need no strong sense of personal identity premised upon personal values or shared experiences. Many of us gladly traded in a moral and ethical characterization of self for an identity provided by our jobs and brand name consumer goods. We describe ourselves to new acquaintances by stating our vocations. We all know the class ranking system associated with our respective occupations. Whatever trendy neighborhood development we reside in establishes our social class. We are what we drive to work, what we do for a living, what exclusive clubs we belong as members, what teams we root for, and what artists we follow. Instead of working to develop a mature inward state of consciousness and expand their knowledge of the world, many Americans including me suffer from a juvenile tendency to define ourselves based upon our embodied social status. Americans promote their status by touting their jobs, the housing developments that we live in, and the designer clothes and sportswear that we clad ourselves.

Archetypal psychology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish market dominance, evoke and deliver meaning to customers, and inspire customer loyalty—all, potentially, in socially responsible ways.

HEROES ARE DESIGNED TO TRANSFORM At the beginning of a story, the hero is usually flawed, filled with doubt, and ill-equipped for the task set before them. The guide aids them on their journey, rife with conflict. The conflict begins to change the character, though. Forced into action, the hero develops skills and accrues the experience needed to defeat their foe. Though the hero is still filled with doubt, they summon the courage to engage, and in the climactic scene defeat the villain, proving once and for all they have changed, that they are now competent to face challenges and are better versions of themselves. The story has transformed them. This same character arc, by the way, is the arc for The Old Man and the Sea, Pride and Prejudice, Pinocchio, Hamlet, Sleeping Beauty, and Tommy Boy. It’s the arc of almost every popular story we can name. Why? Because it’s our story. Feelings of self-doubt are universal, as is the desire to become somebody competent and courageous. And all of this matters when it comes to branding our products and services. A few important questions we have to ask ourselves when we’re representing our brand are: Who does our customer want to become? What kind of person do they want to be? What is their aspirational identity?

Brand identity for your business provides an opportunity to create distinction, making your story one-of-a-kind. The beauty of branding is that it gives you the power to create the perception to create an impression for your target audience that is unique and classy.

We must bear witness to what our bodies remember, what el corazón con razón experiences, and share these with others though we be branded unpatriotic and un-­American. These healing narratives serve not just as self-­nurturing “therapy,” but actually change reality. We revise reality by altering our consensual agreements about what is real, what is just and fair. We can trans-­shape reality by changing our perspectives and perceptions. By choosing a different future, we bring it into being.

As brands fight to differentiate identity, sonic branding is a growing marketing mechanism.

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The Rise and Fall of Mars Hill. Mars Hill Seattle was planted by a handful of people in 1996. By 2013, it had become one of the largest and fastest-growing churches in the country, with anywhere from twelve to fifteen thousand people gathering in more than a dozen locations across five states. Then, on December 31, 2014, the church closed its doors forever. Mars Hill’s pastor, Mark Driscoll, is a charismatic communicator with an eye for the cultural “moment,” and he tapped into the malaise of Gen Xers with a message of purpose, certainty, and identity. He surrounded himself with an extraordinary team of musicians, graphic designers, videographers, audio engineers, and entrepreneurs, all of whom saw making Mars Hill successful as a mission from God. When Mark’s charisma and sense of authority was combined with their ability to package, brand, and distribute him via emerging streams—social media, YouTube, podcasting—Mars Hill found an international audience.

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The Blue Denim Tears hoodie is more than just a fashion statement—it’s a cultural artifact. Designed by Tremaine Emory, the brand merges streetwear with history, art, and Black American identity.

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Scary Wheels is a hilariously dark and thrilling physics-based racing game that combines absurd humor with fast-paced action. Inspired by the internet-famous Happy Wheels, this game delivers a chaotic ride full of danger, destruction, and unexpected surprises. With unique characters, deadly obstacles, and ragdoll physics, Scary Wheels offers an experience that is as funny as it is challenging. The core gameplay revolves around controlling oddball characters on unstable vehicles through increasingly difficult obstacle courses. Whether it’s a grandpa in a motorized wheelchair, a daredevil cyclist, or a businessperson on a segway, each character comes with their own brand of awkward movement and vulnerability. The game encourages trial and error, and part of the fun is seeing just how spectacularly things can go wrong. The physics engine is what makes Scary Wheels so addictive. Characters react to terrain and collisions with exaggerated motion and often hilarious consequences. Limbs can detach, vehicles explode, and players are flung into traps if their timing isn’t perfect. This unpredictability keeps every level exciting and makes every small victory satisfying. One of the most entertaining aspects of the game is its use of dark humor. Although the injuries and deaths are exaggerated and cartoonish, they provide a twisted kind of comedy. Players often find themselves laughing out loud after watching their character fly off a cliff or get squashed by a giant hammer. This lighthearted gore gives Scary Wheels a unique identity among racing games. Level design in Scary Wheels is both creative and punishing. Courses are filled with hazards like spinning blades, spikes, mines, collapsing platforms, and swinging axes. Each level is a puzzle that requires a mix of timing, reflexes, and sometimes pure luck. As you progress, the challenges become more intense, demanding better control and more thoughtful strategies. Despite its chaotic nature, the game features simple controls that make it accessible to players of all ages. You move using the arrow keys or WASD, and balance your character to avoid tipping over or crashing. The simplicity of these controls allows anyone to jump in and enjoy the game within minutes, but true mastery requires practice and patience. Replay value is high in Scary Wheels thanks to its diverse selection of characters and ever-changing obstacle courses. Each character behaves differently, giving players a reason to revisit old levels with new strategies. The unpredictability of physics-based gameplay also means no two runs are ever quite the same. Scary Wheels is a perfect blend of laughter and challenge, offering an entertaining experience for gamers who enjoy over-the-top physics and ridiculous, sometimes gruesome outcomes. Whether you’re trying to beat a level or just seeing how much chaos you can cause, the game guarantees fun with every attempt. For fans of ragdoll physics, outrageous fails, and high-stakes obstacle courses, Scary Wheels is a must-play.

We create effective strategies, powerful identities, seamless interactions, and memorable experiences through branding and marketing to connect right people to brands and organisations.