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By the time I first encountered Jung, as a teenager in the early 1970s, this was certainly happening. Jung may not have been accepted by mainstream intellectuals—Freud was their psychologist of choice—but he had certainly been adopted by the counterculture. When I first read Memories, Dreams, Reflections—his “so-called autobiography”—Jung was part of a canon of “alternative” thinkers that included Hermann Hesse, Alan Watts, Carlos Castaneda, D. T. Suzuki, R. D. Laing, Aldous Huxley, Jorge Luis Borges, Aleister Crowley, Timothy Leary, Madame Blavatsky, and J. R. R. Tolkien, to name a few. That his face appeared on the cover of the Beatles’ famous Sgt. Pepper’s Lonely Hearts Club Band album, in a crowd of other unorthodox characters, was endorsement enough.
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Gary Lachman (Jung the Mystic: The Esoteric Dimensions of Carl Jung's Life & Teachings)