“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?" Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. "Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?" Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. "Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?'
Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour.
‘Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!
”
”
Rick Riordan
“
What if we promoted, like, Adidas shoes?" Percy wondered. "Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Percy’s hand went to his pocket. He slipped out his pen, Riptide. ‘You’re right. So if Nike was anywhere … this would be a good spot.’ Frank scanned their surroundings. ‘I don’t see anything.’ ‘What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?
”
”
Rick Riordan
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
When you see your feet with no footwear, also see those with no feet.
”
”
Amit Kalantri
“
Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?’ Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?’
Percy wondered. ‘Would that make Nike mad
enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!” Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?’ Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. ‘Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!’ Hazel rolled her eyes. ‘You’re both impossible.’ Behind Leo, a thunderous voice shook the ruins: ‘YOU WILL DIE NOW!’ Leo almost jumped out of his tool belt. He turned … and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes. Towering over him in a golden chariot, with a spear aimed at his heart, was the goddess Nike.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Back home, Connell's shyness never seemed like much of an obstacle to his social life, because everyone knew who he was already, and there was never any need to introduce himself or create impressions about his personality. If anything, his personality seemed like something external to himself, managed by the opinions of others, rather than anything he individually did or produced. Now he has a sense of invisibility, nothingness, with no reputation to recommend him to anyone. Though his physical appearance has not changed, he feels objectively worse-looking than he used to be. He has become self-conscious about his clothes. All the guys in his class wear the same waxed hunting jackets and plum-coloured chinos, not that Connell has a problem with people dressing how they want, but he would feel like a complete prick wearing that stuff. At the same time, it forces him to acknowledge that his own clothes are cheap and unfashionable. His only shoes are an ancient pair of Adidas trainers, which he wears everywhere, even to the gym.
”
”
Sally Rooney (Normal People)
“
352. In some parts of Cambodia, people used improvised bamboo trains for getting around during the times when the regular train services were not provided. 353. Princepedia is a huge resource, similar to Wikipedia. It was created by the fans of the popular musician Prince several years ago, and it became even more popular after Prince’s death in April of 2016. 354. In April 2017, Adidas revealed its plans to mass-produce the first ever 3D-printed shoes named Futurecraft. It should be available for purchase by the end of 2018. 355. About half of the adult population in the USA haven’t read a single book since they finished high school.
”
”
Lena Shaw (1000 Random Facts And Trivia, Volume 3 (Interesting Trivia and Funny Facts))
“
Gibbs’ coat fell open to reveal a blue frilled shirt, tight leather pants, blue suede shoes and a large ‘Peace’ sign medallion. Everyone went quiet. Moran frowned. ‘So you really think that sort of outfit is suitable for a senior detective, DI Gibbs?’ ‘Sorry, guv. I did a gig in Camden town with my band last night then stayed at the girlfriend Tamara’s pad. Thankfully I’d added her phone number to my out of hours contact list at the old station. I didn’t want to waste time by going home to change when I got the call out, so after a quick dash of Adidas aftershave, I came straight to the scene by cab.
”
”
Lynda La Plante (Good Friday (Tennison, #3))
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Adidas produced a limited-edition pair of Haçienda trainers, designed by Yohji Yamamoto (Saville has worked with Yohji since the late 1980s, creating his catalogues and advertisements).
They retailed for £345 but people queued up from midnight just to be first through the doors to buy a pair. The shoes disappeared in twenty minutes - all soled out.
”
”
Peter Hook (The Haçienda: How Not to Run a Club)
“
He was wearing white Adidas boxing shoes and long black satin shorts and another of his endless supply of “Black Mamba” T-shirts, this one with Kobe Bryant’s likeness on it. In comparison, I was the one who looked like the thug, in a Red Sox T-shirt cut to the shoulders and baggy gray sweatpants and sneakers to match. “Good news for you,” Hawk said, watching me move from side to side in front of the bag, “is that your workout clothes won’t never go out of fashion, on account of never having been in no fashion in the first place.” “You planning to review my workout along with my functional attire?” I said. “Don’t require much planning. You been letting your elbow fly out from underneath your shoulder lately when you throw your hook.” “You’re just pointing that out now?” “Been workin’ up to it, I know how sensitive you are ’bout what’s left of your form.
”
”
Mike Lupica (Robert B. Parker's Broken Trust (Spenser #50))
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Adidas. The popular running shoes, famous since marathons became popular in the late 1970's, bear the name of their German inventor and manufacturer Adi Dassler.
”
”
Robert Hendrickson (The Facts on File Encyclopedia of Word and Phrase Origins)
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!” Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes. Towering over him in a golden chariot, with a spear aimed at his heart, was the goddess Nike.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
What if we promoted, like, Adidas shoes? Percy wondered. Would that make Nike mad enough to show up?
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
With a pair of scissors in my pocket, a bottle of rum in my hand, and Martina, we walked towards Plaza Trippy to go to the alley behind it called Carrer de la Rosa.
Martina didn't know what this was all about; I tried to make it a surprise.
At the gate, I asked Martina to hold the scissors until I climbed up the wall of the building and cut off the sign. I never had the chance to tell her that I used to do indoor climbing. Just like Adam.
It was so dusty and rusty, abandoned and old, that I got dirty. The sign was quite new, or at least it looked new, but it was dustier than I had thought - it must have been up there for years. I cut the zip ties on the four corners, holding the sign to the old metal railings and then I jumped down from the wall to jump into Martina's arms in the tight alley. We were laughing. We went up and left, and up and right a few blocks until we crossed Ferran Street, I think, and finally, I thought we were safe: let's take a picture of the sign and get rid of it. I didn’t want anyone to see us in front of the place or on the busy Carrer Escudellers taking a picture of the 'For Sale' sign.
Only Martina knew that we were going to have a club and that it would be right there.
I gave my iPhone to Martina to take a picture of me holding the sign. I was so happy. I had my new girlfriend, suddenly from the sky, and she seemed to be “The One”. Celestial.
I was wearing my beige suede Adidas shoes with white sole which Sabrina had surprised me with a year earlier on my birthday, my dark green Globe pants, and my black Breach jacket, a black hoodie, smiling ear to ear while holding a dirty sign in front of a store's closed metal shutter decorated with graffiti.
After throwing out the sign in the trash can with Martina, I sent Adam the picture. He replied late at night: „:DDDDDDDDDDDDDDDDDDDDDD”
Finally, it took a year to make Adam happy, even though Sabrina wouldn't let me make her happy.
I got the place to make 'Aso Golan', the only place it could ever take place; to be one of the largest coffeeshops in Barcelona.
I knew it would take another year to quickly fix up the place and pass the inspection before we could open it. I knew that in few years, we would be rich, looking back to the day I made my first order at the Sagrada Familia. Or the night we took off the FOR SALE sign with Martina.
”
”
Tomas Adam Nyapi (BARCELONA MARIJUANA MAFIA)
“
What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously.
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real.
For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost.
In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.
”
”
Alan Philips (The Age of Ideas: Unlock Your Creative Potential)
“
Kobe just wasn’t cool,” said Elizabeth Kaye, the Laker biographer. “There’s no coolness to him at all.” His Adidas shoes, first the EQT Elevation, then the KB8, then the KB8 II, never sold particularly well, in part because Bryant had 0.00 percent street cred and in part because the brand wasn’t Nike or And1. (“The second Kobe shoe looked like a toaster,” said Russ Bengtson, who covered footwear for Slam. “Nobody wants to play basketball in toasters.”) One model of “the Kobe” had a depiction of Kobe’s profile on a gold coin gracing the inner lining. It was preposterous.
”
”
Jeff Pearlman (Three-Ring Circus: Kobe, Shaq, Phil, and the Crazy Years of the Lakers Dynasty)