Yvon Chouinard Famous Quotes

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Also, because the company is filled with outdoor athletes and their corporate headquarters sit right on the Pacific, whenever the waves are good, employees are allowed to stop working—even when they’re on deadline, even if they’re in the middle of a meeting—and go surfing. It’s a corporate policy that Patagonia founder Yvon Chouinard famously dubbed “Let my people go surfing.
Steven Kotler (The Art of Impossible: A Peak Performance Primer)