User Friendly Quotes

I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive. Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I've got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial! I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers. I’m a non-believer and an over-achiever, laid-back but fashion-forward. Up-front, down-home, low-rent, high-maintenance. Super-sized, long-lasting, high-definition, fast-acting, oven-ready and built-to-last! I’m a hands-on, foot-loose, knee-jerk head case pretty maturely post-traumatic and I’ve got a love-child that sends me hate mail. But, I’m feeling, I’m caring, I’m healing, I’m sharing-- a supportive, bonding, nurturing primary care-giver. My output is down, but my income is up. I took a short position on the long bond and my revenue stream has its own cash-flow. I read junk mail, I eat junk food, I buy junk bonds and I watch trash sports! I’m gender specific, capital intensive, user-friendly and lactose intolerant. I like rough sex. I like tough love. I use the “F” word in my emails and the software on my hard-drive is hardcore--no soft porn. I bought a microwave at a mini-mall; I bought a mini-van at a mega-store. I eat fast-food in the slow lane. I’m toll-free, bite-sized, ready-to-wear and I come in all sizes. A fully-equipped, factory-authorized, hospital-tested, clinically-proven, scientifically- formulated medical miracle. I’ve been pre-wash, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double-wrapped, vacuum-packed and, I have an unlimited broadband capacity. I’m a rude dude, but I’m the real deal. Lean and mean! Cocked, locked and ready-to-rock. Rough, tough and hard to bluff. I take it slow, I go with the flow, I ride with the tide. I’ve got glide in my stride. Drivin and movin, sailin and spinin, jiving and groovin, wailin and winnin. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hearty and lunch time is crunch time. I’m hangin in, there ain’t no doubt and I’m hangin tough, over and out!

this is the 21st century and we need to redefine r/evolution. this planet needs a people’s r/evolution. a humanist r/evolution. r/evolution is not about bloodshed or about going to the mountains and fighting. we will fight if we are forced to but the fundamental goal of r/evolution must be peace. we need a r/evolution of the mind. we need a r/evolution of the heart. we need a r/evolution of the spirit. the power of the people is stronger than any weapon. a people’s r/evolution can’t be stopped. we need to be weapons of mass construction. weapons of mass love. it’s not enough just to change the system. we need to change ourselves. we have got to make this world user friendly. user friendly. are you ready to sacrifice to end world hunger. to sacrifice to end colonialism. to end neo-colonialism. to end racism. to end sexism. r/evolution means the end of exploitation. r/evolution means respecting people from other cultures. r/evolution is creative. r/evolution means treating your mate as a friend and an equal. r/evolution is sexy. r/evolution means respecting and learning from your children. r/evolution is beautiful. r/evolution means protecting the people. the plants. the animals. the air. the water. r/evolution means saving this planet. r/evolution is love.

It's like male geeks don't know how to deal with real live women, so they just assume it's a user interface problem. Not their fault. They'll just wait for the next version to come out- something more "user friendly.

He did not blame them. Because in truth, that's what he did, what he was. Seduce and dominate. Charm and manipulate. A user of women. How they would scoff, Rothbury mused bitterly, if they knew that he was secretly in love with the silly little chit, spectacles and all.

He cocked his head in an overly dramatic fashion. "Hey, I just got it: it was you, wasn't it?" He looked at Lissa, the back at me. "She got you to kill the fox, didn't she?Some weird kind of lesbian voo—ahhh!” Ralf burst into flames. I jumped up and pushed Lissa out of the way—not easy to do, since we were sitting at our desks. We both ended up on the floor as screams—Ralf's in particular—filled the classroom and Ms. Meissner sprinted for the fire extinguisher. And then, just like that, the flames disappeared. Ralf was still screaming and patting himself down, but he didn't have a single singe mark on him. The only indication of what had happened was the lingering smell of smoke in the air. For several seconds, the entire classroom froze. Then, slowly, everyone put the pieces together. Moroi magical specializations were well known, and after scanning the room, I deduced three fire users: Ralf, his friend Jacob, and— Christian Ozera. Since neither Jacob nor Ralf would have set Ralf on fire, it sort of made the culprit obvious. The fact that Christian was laughing hysterically sort of gave it away too.

Users who continually find value in a product are more likely to tell their friends about it.

A circle of friends, doesn't always keep perfect relationships.

This plea comes from the bottom of my heart. Every friend of freedom, and I know you are one, must be as revolted as I am by the prospect of turning the United States into an armed camp, by the vision of jails filled with casual drug users and of an army of enforcers empowered to invade the liberty of citizens on slight evidence. A country in which shooting down unidentified planes "on suspicion" can be seriously considered as a drug-war tactic is not the kind of United States that either you or I want to hand on to future generations.

A product is viral if its core functionality encourages users to invite their friends to become users too.

I'm not anti-social; I'm just not user friendly.

We did make use, from time to time, of candles, neckties, scarves, shoelaces, a little water-color paintbrush, her hairbrush, butter, whipped cream, strawberry jam, Johnson’s Baby Oil, my Swedish hand vibrator, a fascinating bead necklace she had, miscellaneous common household items, and every molecule of flesh that was exposed to air or could be located with strenuous search.

You know it wrong honey. I am friendly. I am not user-friendly.

The way I see it, the difference between farmers and suburbanites is the difference in the way we feel about dirt. To them, the earth is something to be respected and preserved, but dirt gets no respect. A farmer likes dirt. Suburbanites like to get rid of it. Dirt is the working layer of earth, and dealing with dirt is as much a part of farm life as dealing with manure. Neither is user-friendly but both are necessary.

You’re not user-friendly. You’re too needy. You have no social currency. You’re a freak. Without a normative side, you can’t get in. That’s it. Sorry.

Whatever you do in life, make it matter. Along the way, you will discover that not everyone is on your side. Some may clap, but on the low, they are praying you fail.

Being user friendly doesn't mean you're going to be loved.

The key is remembering that anything you buy and don’t use, anything you throw away, anything you consume and don’t enjoy is money down the drain, wasting your life energy and wasting the finite resources of the planet. Any waste of your life energy means more hours lost to the rat race, making a dying. Frugality is the user-friendly and earth-friendly lifestyle.

The starry-eyed idealists of today have submerged their critical faculties beneath a tidal wave of slop marketed by those old hippies who now sell a user-friendly dilution of their original enlightenment.

Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.

The universe seems to be a lot like a car or a computer, in that it's designed to be user-friendly, which doesn't necessarily require the user to have a clue what's going on under the hood.

Whether we’re communicating with a human or a machine, the goal is to create a shared understanding of the world. That’s the point behind both the rules governing polite conversation and how a user-friendly machine should work.

Facebook knows almost everything about their lives, their families and their friends . . . It is also a platform built on exhibitionism and voyeurism, where users edit themselves to exhibit a more flattering side and they quietly spy on their friends.

A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.

God’s justice is higher than merely punishing someone who has committed an injustice—He desires to restore everything that was lost.

The most important problems to solve were those that weren’t being expressed. The most important questions to ask were those that people never thought to ask themselves.

You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal.

Those people who post pictures of their dinner on Facebook, only to be disappointed by the lack of “likes” from friends, are simply trying to appeal to the wrong audience. If there were such a thing as Facebug (Facebook for microbes!), a picture of your dinner would provoke an excited response from millions of users—and shudders of disgust from millions more. The menu changes daily: useful milk digesters contained in a cheese sandwich, armies of Salmonella bacteria hiding in a delicious dish of tiramisu.

Just as we need to hide the massively complex details inside our fancy gadgets by elegant and user-friendly packaging, so we need to hide the details of many ideas in order to talk about them in a sufficiently compact way that we won’t get lost in a mountain of details.

wastepaper basket n. user-friendly, space-effective, flexible deskside sortation unit Government officials in Toronto, Canada, paid $123.80 [Canadian] each for "user friendly, space effective, flexible deskside sortation units," more commonly known as wastepaper baskets.

Tyrena did not laugh again but her smile slashed upward in a twist of green lips. “Martin, Martin, Martin,” she said, “the population of literate people has been declining steadily since Gutenberg’s day. By the twentieth century, less than two percent of the people in the so-called industrialized democracies read even one book a year. And that was before the smart machines, dataspheres, and user-friendly environments.

The Frenchman sat up with that strange energy which comes often as the harbinger of death. "(...) This I tell you - I, Raoul de la Roche Pierre de Bras, dying upon the field of honour. And now kiss me, sweet friend, and lay me back, for the mists closes round me and I am gone!" With tender hands the squire [Nigel] lowered his comrade's head, but even as he did so there came a choking rush of blood, and the soul had passed. So died a gallant cavalier of France, and Nigel, as he knelt in the ditch beside him, prayed that his own end might be as noble and as debonair.

When it first emerged, Twitter was widely derided as a frivolous distraction that was mostly good for telling your friends what you had for breakfast. Now it is being used to organize and share news about the Iranian political protests, to provide customer support for large corporations, to share interesting news items, and a thousand other applications that did not occur to the founders when they dreamed up the service in 2006. This is not just a case of cultural exaptation: people finding a new use for a tool designed to do something else. In Twitter's case, the users have been redesigning the tool itself. The convention of replying to another user with the @ symbol was spontaneously invented by the Twitter user base. Early Twitter users ported over a convention from the IRC messaging platform and began grouping a topic or event by the "hash-tag" as in "#30Rock" or "inauguration." The ability to search a live stream of tweets - which is likely to prove crucial to Twitter's ultimate business model, thanks to its advertising potential - was developed by another start-up altogether. Thanks to these innovations, following a live feed of tweets about an event - political debates or Lost episodes - has become a central part of the Twitter experience. But for the first year of Twitter's existence, that mode of interaction would have been technically impossible using Twitter. It's like inventing a toaster oven and then looking around a year later and discovering that all your customers have, on their own, figured out a way to turn it into a microwave.

Incorporating cryptocurrency in the traditional centralized financial system not only speeds up transactions exponentially, but also it makes the system more user-friendly, whereas in a decentralized system cryptocurrency will only breed insecurity and chaos, due to the utter absence of liability.

It’s hard to exaggerate how much the “like” button changed the psychology of Facebook use. What had begun as a passive way to track your friends’ lives was now deeply interactive, and with exactly the sort of unpredictable feedback that motivated Zeiler’s pigeons. Users were gambling every time they shared a photo, web link, or status update. A post with zero likes wasn’t just privately painful, but also a kind of public condemnation: either you didn’t have enough online friends, or, worse still, your online friends weren’t impressed. Like pigeons, we’re more driven to seek feedback when it isn’t guaranteed.

Western views of justice are primarily focused on how things should be done—laws, rules, and what should happen when laws are broken. In Hebrew thought, justice is focused on what life should be like. Justice in the Hebrew world was concerned not just with laws, but with enhancing all human life, especially the social world.

The technology of the book is much more flexible than film, more user friendly. The reader can dip into the book at will, without electricity, and is always aware of where she is in the book, halfway through, a third of the way, mere pages from the end, her fingers helping to measure the excitement of coming to the conclusion.

If ever I create a website, I'll call it Two-Face Book, and I'll invite everyone to it, it will be a game board, of a whitewash chalkboard. A social network, with reserved intentions, where we can fall into our cliques and circle of friends. We can dis who we want and accept who appeals to our discretion. Where the users will keep abusing, and abusers keep using, where the computer bullies will keep swinging and the J-birds that fly by will die; where the lonely will keep seeking and the needy still go desperate, where the envious will keep hating, and the lustful will keep flashing. Where those that think ignoring, will keep one down and the wannabes will foolishly think themselves greater by the number of "likes" that pours caffeine into their coffee. We can jump on the bandwagon of likes, or reserve not to show we care. Where the scorners, scammers and stalkers lay wait to take hold of the innocent and fragile, and my pockets will get fatter as more and more will join up, where being fake is accepted. As a mirror that stares at a different face. It will be my two-face epilogue, in a 3-world dimension, of a twofold war. I will build an empire of contagious hooks, and still we will live, happily-ever disastrous.

If English is here to stay, the least we Indians can do is to promote Hinglish. The best of two languages will make Hinglish user-friendly.

In order to build products that users love, we need to include users in the process of building them.

Doing justice” meant not only “not doing wrong,” but also actively doing right and restoring what is broken.

God’s justice is satisfied when there is restoration.

Instead of using His righteousness as an excuse to distance Himself from people, God’s righteousness means that He comes so close that He can save His people.

Design is the silent salesman-Henry Dreyfuss

people need simple, secure, powerful, integrated, and user-friendly ways to create, consume, purchase, share, and manage their content.

Douglas Adams amusingly satirized computer addiction of exactly the kind that hit me. The target of his satire was the programmer who had a particular problem X, which needed solving. He could have written a program in five minutes to solve X and then got on and used his solution. But instead of just doing that, he spent days and weeks writing a more general program that could be used by anybody at any time to solve all similar problems of the general class of X. The fascination lies in the generality and in the purveying of an aesthetically pleasing, user-friendly product for the benefit of a population of hypothetical and very probably non-existent users – not in actually finding the answer to the particular problem X.

Most people have managed to get by without being educated…because, in order to make education more user-friendly, they managed to forget about the changes in people’s brains that are supposed to happen.

In sum, then a conservative tech writer offers a really attractive way of looking at viewer passivity and TV's institutionalization of irony, narcissism, nihilism, stasis. It's not our fault! It's outmoded technology's fault! If TV-dissemination were up to date, it would be impossible for it to "institutionalize" anything through its demonic "mass psychology"! Let's let Joe B., the little lonely guy, be his own manipulator or video-bits! Once all experience is finally reduced to marketable image, once the receiving user of user-friendly receivers can choose freely, Americanly, from an Americanly infinite variety of moving images hardly distinguishable from real-life images, and can then choose further just how he wishes to store, enhance, edit, recombine, and present those images to himself, in the privacy of his very own home and skull, TV's ironic, totalitarian grip on the American psychic cajones will be broken!" E Unibus Pluram: Television and U.S. Fiction" (The Review of Contemporary Fiction, 1993)

...there is no question that precision is difficult to achieve. Imprecision is easier. Imprecision is available in a wide variety of attractice and user-friendly forms: cliches, abstractions and generalizations, jargon, passive constructions, hyperbole, sentimentality, and reassuring absolutes. Imprecision minimizes discomfort and creates a big, soft, hospitable place for all opinions; even the completely vacuous can find a welcome there. So the practice of precision not only requires attentiveness and effort; it may also require the courage to afflict the comfortable and, consequently, tolerate their resentment.

From the moment I was first pregnant, and those around me insisted that treats such as cold cuts and nail polish could cut my unborn child's potential IQ in half, I got into the habit of NOT seeking out the little things that brought me joy. Like soft cheese. And getting too close to a Starbucks. Then my son came, and I was too busy crying while searching for his User Manual to consider a manicure or massage. I lasted about a week as a new mom before reaching out to others in my situation online. As exhausted, cranky, and confused as I was, I needed friends. It didn't take long for this gaggle of desperate, sleepless women to meet up in person...

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

A map may become outdated when a newer version comes out, but the old one is never useless. With time a map becomes a graphic history of things as they were, and to the user a map is a friend to be treasured and a diary of past adventure.

Facebook automatically catalogued every tiny action from its users, not just their comments and clicks but the words they typed and did not send, the posts they hovered over while scrolling and did not click, and the people's names they searched and did not befriend. They could use that data, for instance, to figure out who your closest friends were, defining the strength of the relationship with a constantly changing number between 0 and 1 they called a "friend coefficient". The people rated closest to 1 would always be at the top of your news feed.

the population of literate people has been declining steadily since Gutenberg’s day. By the twentieth century, less than two percent of the people in the so-called industrialized democracies read even one book a year. And that was before the smart machines, dataspheres, and user-friendly environments.

Apple’s chief technology officer, Ellen Hancock, argued for going with Sun’s UNIX-based Solaris operating system, even though it did not yet have a friendly user interface. Amelio began to favor using, of all things, Microsoft’s Windows NT, which he felt could be rejiggered on the surface to look and feel just like a Mac while being compatible

This is an age-old fantasy. I remember reading a quote from the apologist Edward John Carnell in Ian Murray’s biography of the Welsh preacher David Martyn Lloyd-Jones. During the formative years of Fuller Theological Seminary, Carnell said regarding evangelicalism, “We need prestige desperately.” Christians have worked hard to position themselves in places of power within the culture. They seek influence academically, politically, economically, athletically, socially, theatrically, religiously, and every other way, in hopes of gaining mass media exposure. But then when they get that exposure—sometimes through mass media, sometimes in a very broad-minded church environment—they present a reinvented designer pop gospel that subtly removes all of the offense of the gospel and beckons people into the kingdom along an easy path. They do away with all that hard-to-believe stuff about self-sacrifice, hating your family, and so forth. The illusion is that we can preach our message more effectively from lofty perches of cultural power and influence, and once we’ve got everybody’s attention, we can lead more people to Christ by taking out the sting of the gospel and nurturing a user-friendly message. But to get to these lofty perches, “Christian” public figures water down and compromise the truth; then, to stay up there, they cave in to pressure to perpetuate false teaching so their audience will stay loyal.

The word theologian doesn’t appear in the Bible. Old Testament writers used a warmer, user-friendly expression, describing people who “walked with God.” A theologian takes a long walk through life with God — living in his presence, going his way, learning to see the world through his eyes, and getting to know his character so that trusting him in the dark

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God’s personal, passionate concern for justice and righteousness was the starting place for His people to build them into every part of their culture. The place we should all live from is “justice and righteousness.” Everything we do, from the way we raise our families to the way we run our businesses to our own relationships with the vulnerable, should reflect “justice and righteousness.

morning, be aware of My Presence with you. You may not be thinking clearly yet, but I am. Your early morning thoughts tend to be anxious ones until you get connected with Me. Invite Me into your thoughts by whispering My Name. Suddenly your day brightens and feels more user-friendly. You cannot dread a day that is vibrant with My Presence. You gain confidence through knowing that I am with you—that you face nothing alone. Anxiety stems from asking the wrong question: “If such and such happens, can I handle it?” The true question is not whether you can cope with whatever happens, but whether you and I together can handle anything that occurs. It is this you-and-I-together factor that gives you confidence to face the day cheerfully. PSALM 5:3; PSALM 63:1 NKJV; PHILIPPIANS 4:13

The welfare of you, your community, and the world are central to living righteousness. The Creator of the universe knows what we need to do to stay healthy, balanced, and free within the design of His creation. This is His how-to guide for living our healthiest, most relationally rich and happy life. Staying inside His boundary lines is ultimately for our own benefit. When we go outside them, we are hurting ourselves and others.

Perhaps you’re reading this book with your phone by your side, checking your email whenever your attention drifts, tapping text messages to a friend. You sit at the end of a long line of inventions that might never have existed but for people with disabilities: the keyboard on your phone, the telecommunications lines it connects with, the inner workings of email. In 1808, Pellegrino Turri built the first typewriter so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf. And in 1972, Vint Cerf programmed the first email protocols for the nascent internet. He believed fervently in the power of electronic letters, because electronic messaging was the best way to communicate with his wife, who was deaf, while he was at work.

Existentialism, with its fundamental conviction that “existence precedes essence,” ran counter to the essentialism of Senghor’s version of Négritude, with its evocation of an eternal, immutable African spirit. (Césaire’s version was far more user-friendly to existentialists.) It proposed that we are not determined by biological or cultural destiny: human subjects create themselves by the decisions they make, as they assume the burden of their freedom.

Similarly, a psychoanalytic reading of Toni Morrison’s The Bluest Eye (1970) might analyze the ways in which the novel reveals the debilitating psychological effects of racism, especially when these effects are internalized by its victims, which we see in the belief of many of the black characters that their race has the negative qualities ascribed to it by white America. These psychological effects are evident, for example, in the Breedloves’ conviction that they are ugly simply because they have African features;

Lord, here's what we need today, right away, or as soon as we can get it: we need world peace, prosperity, security, life without risk, pleasure without pain, happiness without cost, and discipleship with no cross. That's why we're here, at church, to get our needs met. Our church tries to be user-friendly and seeker sensitive. That's why on Sundays we serve espresso with a dash of amaretto before our services, a little caffeine boost until we get to the main point of our worship: the prayer requests. So like we were saying, we need a quick recovery from gall bladder surgery, an effortless cataract removal, a happy marriage, obedient and chaste kids, and a reason to get out of bed in the morning. If you love us, you'll meet our needs. Now then, is there something that we could do for you? You're thirsty? Well, if you're the Messiah, why don't you fix yourself a divine drink? We've got needs of our own, thank you. It's our job to have need; it's your job to meet need. For this and all other needs, spoken and unspoken, felt and unfelt, incipient and obvious, personal and corporate, immediate and long term, we pray. Amen.  

system,” he explained to Time. “We can take full responsibility for the user experience. We can do things that the other guys can’t do.” Apple’s first integrated foray into the digital hub strategy was video. With FireWire, you could get your video onto your Mac, and with iMovie you could edit it into a masterpiece. Then what? You’d want to burn some DVDs so you and your friends could watch it on a TV. “So we spent a lot of time working with the drive manufacturers to get a consumer drive that could burn a DVD,” he said. “We were the first to ever ship that.” As usual Jobs focused on making the product as simple as possible for the user,

Outlawing drugs in order to solve drug problems is much like outlawing sex in order to win the war against AIDS. We recognize that people will continue to have sex for nonreproductive reasons despite the laws and mores. Therefore, we try to make sexual practices as safe as possible in order to minimize the spread of the AIDS viruses. In a similar way, we continually try to make our drinking water, foods, and even our pharmaceutical medicines safer. The ubiquity of chemical intoxicants in our lives is undeniable evidence of the continuing universal need for safer medicines with such applications. While use may not always be for an approved medical purpose, or prudent, or even legal, it is fulfilling the relentless drive we all have to change the way we feel, to alter our behavior and consciousness, and, yes, to intoxicate ourselves. We must recognize that intoxicants are medicines, treatments for the human condition. Then we must make them as safe and risk free and as healthy as possible. Dream with me for a moment. What would be wrong if we had perfectly safe intoxicants? I mean drugs that delivered the same effects as our most popular ones but never caused dependency, disease, dysfunction, or death. Imagine an alcohol-type substance that never caused addiction, liver disease, hangovers, impaired driving, or workplace problems. Would you care to inhale a perfumed mist that is as enjoyable as marijuana or tobacco but as harmless as clean air? How would you like a pain-killer as effective as morphine but safer than aspirin, a mood enhancer that dissolves on your tongue and is more appealing than cocaine and less harmful than caffeine, a tranquilizer less addicting than Valium and more relaxing than a martini, or a safe sleeping pill that allows you to choose to dream or not? Perhaps you would like to munch on a user friendly hallucinogen that is as brief and benign as a good movie? This is not science fiction. As described in the following pages, there are such intoxicants available right now that are far safer than the ones we currently use. If smokers can switch from tobacco cigarettes to nicotine gum, why can’t crack users chew a cocaine gum that has already been tested on animals and found to be relatively safe? Even safer substances may be just around the corner. But we must begin by recognizing that there is a legitimate place in our society for intoxication. Then we must join together in building new, perfectly safe intoxicants for a world that will be ready to discard the old ones like the junk they really are. This book is your guide to that future. It is a field guide to that silent spring of intoxicants and all the animals and peoples who have sipped its waters. We can no more stop the flow than we can prevent ourselves from drinking. But, by cleaning up the waters we can leave the morass that has been the endless war on drugs and step onto the shores of a healthy tomorrow. Use this book to find the way.

For many, Facebook is less about looking up friends than it is about looking at friends. Research tells us that, on average, Facebook users spend more time examining others’ pages than adding content to their own. The site’s most frequent visitors—most often females who post and share photos and who receive status updates—use the site for “social surveillance.” These social investigators usually aren’t getting in touch or staying in touch with friends as much as they are checking up on them. And my clients are right: Judging and evaluating are involved. In one study, nearly four hundred participants examined mock-up Facebook pages and rated web-page owners for attractiveness, only to decide that the best-looking owners were the ones with the best-looking friends.

Peter Thiel and Ken Howery at Founders Fund, however, reached out to their friends behind the scenes at Friendster. They dug into why users were leaving the site. Like other users, Thiel and Howery knew that Friendster crashed often. They also knew that the team behind Friendster had received, and ignored, crucial advice on how to scale their site—how to transform a system built for a few thousand users into one that could support millions of users. They asked for and received a copy of Friendster’s data on user retention. They were stunned by how long users stayed with the site, despite the irritating crashes. They concluded that users weren’t leaving because social networks were weak business models, like clothing brands. They were leaving because of a software glitch. It was a False Fail. Thiel wrote Zuckerberg a check for $500,000. Eight years later, he sold most of his stake in Facebook for roughly a billion dollars.

The potential for manipulation here is enormous. Here’s one example. During the 2012 election, Facebook users had the opportunity to post an “I Voted” icon, much like the real stickers many of us get at polling places after voting. There is a documented bandwagon effect with respect to voting; you are more likely to vote if you believe your friends are voting, too. This manipulation had the effect of increasing voter turnout 0.4% nationwide. So far, so good. But now imagine if Facebook manipulated the visibility of the “I Voted” icon on the basis of either party affiliation or some decent proxy of it: ZIP code of residence, blogs linked to, URLs liked, and so on. It didn’t, but if it had, it would have had the effect of increasing voter turnout in one direction. It would be hard to detect, and it wouldn’t even be illegal. Facebook could easily tilt a close election by selectively manipulating what posts its users see. Google might do something similar with its search results.

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.” Kay pushed the vision of a small personal computer, dubbed the “Dynabook,” that would be easy enough for children to use. So Xerox PARC’s engineers began to develop user-friendly graphics that could replace all of the command lines and DOS prompts that made computer screens intimidating. The metaphor they came up with was that of a desktop. The screen could have many documents and folders on it, and you could use a mouse to point and click on the one you wanted to use.

This is an important tool that is unique to networked products. Traditional products that lack networks often struggle with this, because they rely on spammy emails, discounts, and push notifications to entice users back. This usually doesn’t work, and company-sent communications rank among the lowest clickthrough rate messages. Networked products, on the other hand, have the unique capability to reactivate these users by enlisting active users to bring them back. Even if you don’t open the app on a given day, other users in the network may interact with you—commenting or liking your past content, or sending you a message. Getting an email notification that says your boss just shared a folder with you is a lot more compelling than a marketing message. A notification that a close friend just joined an app you tried a month ago is a lot more engaging than an announcement about new features. And the more dense the network is around a churned user, the more likely they are to receive this type of interaction.

1. True trolls are internet users who set out to ruin someone else’s day. Everyone else is merely someone who disagrees with you, which is allowed. It is hard to differentiate between someone who is ‘generally disagreeable to the entire world’ and ‘currently disagreeing with me’. So we move to… 2. They can’t speak proper, innit. Their punctuation, spelling or grammar is so far round the spout it’s actually random. Of course, this could also indicate someone with a learning difficulty, so to be kind we need to check off some more identifying factors such as… 3. They say extremely unreasonable things. Not just ‘Yeah well, so what, copper?’ but posting on the Facebook memorial pages of murdered children that they deserved it, searching out women to call them whores, or sending rape and death threats. This isn’t normal debate. 4. They are not friends with logic. If you question them, ask them why or suggest substantiating this or that, they will scream, kick a table or call you a Nazi. 5. The sheer volume of their posts –either in word count or frequency –indicates a serious personality disorder. 6. If you saw them on the bus, you would sit elsewhere.

Critics are also overwhelmingly male—one survey of film review aggregator site Rotten Tomatoes found only 22 percent of the critics afforded “top critic” status were female.14 More recently, of course, we have become accustomed to a second set of gatekeepers: our friends and family and even random strangers we’ve decided to follow on social media, as well as “peer” reviewers on sites like Goodreads and IMDb. But peer review sites are easily skewed by a motivated minority with a mission (see the Ghostbusters reboot and the handful of manbabies dedicated to its ruination) or by more stubborn and pervasive implicit biases, which most users aren’t even aware they have. (The data crunchers at FiveThirtyEight.com found that male peer reviewers regularly drag down aggregate review scores for TV shows aimed at women, but the reverse isn’t true.)15 As for the social networks we choose? They’re usually plagued by homophily, which is a fancy way to say that it’s human nature to want to hang out with people who make us feel comfortable, and usually those are people who remind us of us. Without active and careful intervention on our part, we can easily be left with an online life that tells us only things we already agree with and recommends media to us that doesn’t challenge our existing worldview.

Dear Net-Mail User [ EweR-635-78-2267-3 aSp]: Your mailbox has just been rifled by EmilyPost, an autonomous courtesy-worm chain program released in October 2036 by an anonymous group of net subscribers in western Alaska. [ ref: sequestered confession 592864-2376298.98634, deposited with Bank Leumi 10/23/36:20:34:21. Expiration-disclosure 10 years.] Under the civil disobedience sections of the Charter of Rio, we accept in advance the fines and penalties that will come due when our confession is released in 2046. However we feel that’s a small price to pay for the message brought to you by EmilyPost. In brief, dear friend, you are not a very polite person. EmilyPost’s syntax analysis subroutines show that a very high fraction of your Net exchanges are heated, vituperative, even obscene. Of course you enjoy free speech. But EmilyPost has been designed by people who are concerned about the recent trend toward excessive nastiness in some parts of the Net. EmilyPost homes in on folks like you and begins by asking them to please consider the advantages of politeness. For one thing, your credibility ratings would rise. (EmilyPost has checked your favorite bulletin boards, and finds your ratings aren’t high at all. Nobody is listening to you, sir!) Moreover, consider that courtesy can foster calm reason, turning shrill antagonism into useful debate and even consensus. We suggest introducing an automatic delay to your mail system. Communications are so fast these days, people seldom stop and think. Some Net users act like mental patients who shout out anything that comes to mind, rather than as functioning citizens with the human gift of tact. If you wish, you may use one of the public-domain delay programs included in this version of EmilyPost, free of charge. Of course, should you insist on continuing as before, disseminating nastiness in all directions, we have equipped EmilyPost with other options you’ll soon find out about…

recalled Stephen Crocker, a graduate student on the UCLA team who had driven up with his best friend and colleague, Vint Cerf. So they decided to meet regularly, rotating among their sites. The polite and deferential Crocker, with his big face and bigger smile, had just the right personality to be the coordinator of what became one of the digital age’s archetypical collaborative processes. Unlike Kleinrock, Crocker rarely used the pronoun I; he was more interested in distributing credit than claiming it. His sensitivity toward others gave him an intuitive feel for how to coordinate a group without trying to centralize control or authority, which was well suited to the network model they were trying to invent. Months passed, and the graduate students kept meeting and sharing ideas while they waited for some Powerful Official to descend upon them and give them marching orders. They assumed that at some point the authorities from the East Coast would appear with the rules and regulations and protocols engraved on tablets to be obeyed by the mere managers of the host computer sites. “We were nothing more than a self-appointed bunch of graduate students, and I was convinced that a corps of authority figures or grownups from Washington or Cambridge would descend at any moment and tell us what the rules were,” Crocker recalled. But this was a new age. The network was supposed to be distributed, and so was the authority over it. Its invention and rules would be user-generated. The process would be open. Though it was funded partly to facilitate military command and control, it would do so by being resistant to centralized command and control. The colonels had ceded authority to the hackers and academics. So after an especially fun gathering in Utah in early April 1967, this gaggle of graduate students, having named itself the Network Working Group, decided that it would be useful to write down some of what they had conjured up.95 And Crocker, who with his polite lack of pretense could charm a herd of hackers into consensus, was tapped for the task. He was anxious to find an approach that did not seem presumptuous. “I realized that the mere act of writing down what we were talking about could be seen as a presumption of authority and someone was going to come and yell at us—presumably some adult out of the east.

A LITTLE BIT before Adeline made her unforgivable mistake, a billionaire named Sheryl Sandberg wrote a book called Lean In: Women, Work, and the Will to Lead. Sheryl Sandberg didn’t have much eumelanin in the basale stratum of her epidermis. In her book, Sheryl Sandberg proposed that women who weren’t billionaires could stop being treated like crap by men in the workplace if only they smiled more and worked harder and acted more like the men who treated them like crap. Billionaires were always giving advice to people who weren’t billionaires about how to become billionaires. It was almost always intolerable bullshit. SANDBERG BECAME A BILLIONAIRE by working for a company named Facebook. Facebook made its money through an Internet web and mobile platform which advertised cellphones, feminine hygiene products and breakfast cereals. This web and mobile platform was also a place where hundreds of millions of people offered up too much information about their personal lives. Facebook was invented by Mark Zuckerberg, who didn’t have much eumelanin in the basale stratum of his epidermis. What is your gender? asked Facebook. What is your relationship status? asked Facebook. What is your current city? asked Facebook. What is your name? asked Facebook. What are your favorite movies? asked Facebook. What is your favorite music? asked Facebook. What are your favorite books? asked Facebook. ADELINE’S FRIEND, the writer J. Karacehennem, whose last name was Turkish for Black Hell, had read an essay called “Generation Why?” by Zadie Smith, a British writer with a lot of eumelanin in the basale stratum of her epidermis. Zadie Smith’s essay pointed out that the questions Facebook asked of its users appeared to have been written by a 12-year-old. But these questions weren’t written by a 12-year-old. They were written by Mark Zuckerberg. Mark Zuckerberg was a billionaire. Mark Zuckerberg was such a billionaire that he was the boss of other billionaires. He was Sheryl Sandberg’s boss. J. Karacehennem thought that he knew something about Facebook that Zadie Smith, in her decency, hadn’t imagined. “The thing is,” said J. Karacehennem, whose last name was Turkish for Black Hell, “that we’ve spent like, what, two or three hundred years wrestling with existentialism, which really is just a way of asking, Why are we on this planet? Why are people here? Why do we lead our pointless lives? All the best philosophical and novelistic minds have tried to answer these questions and all the best philosophical and novelistic minds have failed to produce a working answer. Facebook is amazing because finally we understand why we have hometowns and why we get into relationships and why we eat our stupid dinners and why we have names and why we own idiotic cars and why we try to impress our friends. Why are we here, why do we do all of these things? At last we can offer a solution. We are on Earth to make Mark Zuckerberg and Sheryl Sandberg richer. There is an actual, measurable point to our striving. I guess what I’m saying, really, is that there’s always hope.

Almost no one—not even the police officers who deal with it every day, not even most psychiatrists—publicly connects marijuana and crime. We all know alcohol causes violence, but somehow, we have grown to believe that marijuana does not, that centuries of experience were a myth. As a pediatrician wrote in a 2015 piece for the New York Times in which he argued that marijuana was safer for his teenage children than alcohol: “People who are high are not committing violence.” But they are. Almost unnoticed, the studies have piled up. On murderers in Pittsburgh, on psychiatric patients in Italy, on tourists in Spain, on emergency room patients in Michigan. Most weren’t even designed to look for a connection between marijuana and violence, because no one thought one existed. Yet they found it. In many cases, they have even found marijuana’s tendency to cause violence is greater than that of alcohol. A 2018 study of people with psychosis in Switzerland found that almost half of cannabis users became violent over a three-year period; their risk of violence was four times that of psychotic people who didn’t use. (Alcohol didn’t seem to increase violence in this group at all.) The effect is not confined to people with preexisting psychosis. A 2012 study of 12,000 high school students across the United States showed that those who used cannabis were more than three times as likely to become violent as those who didn’t, surpassing the risk of alcohol use. Even worse, studies of children who have died from abuse and neglect consistently show that the adults responsible for their deaths use marijuana far more frequently than alcohol or other drugs—and far, far more than the general population. Marijuana does not necessarily cause all those crimes, but the link is striking and large. We shouldn’t be surprised. The violence that drinking causes is largely predictable. Alcohol intoxicates. It disinhibits users. It escalates conflict. It turns arguments into fights, fights into assaults, assaults into murders. Marijuana is an intoxicant that can disinhibit users, too. And though it sends many people into a relaxed haze, it also frequently causes paranoia and psychosis. Sometimes those are short-term episodes in healthy people. Sometimes they are months-long spirals in people with schizophrenia or bipolar disorder. And paranoia and psychosis cause violence. The psychiatrists who treated Raina Thaiday spoke of the terror she suffered, and they weren’t exaggerating. Imagine voices no one else can hear screaming at you. Imagine fearing your food is poisoned or aliens have put a chip in your brain. When that terror becomes too much, some people with psychosis snap. But when they break, they don’t escalate in predictable ways. They take hammers to their families. They decide their friends are devils and shoot them. They push strangers in front of trains. The homeless man mumbling about God frightens us because we don’t have to be experts on mental illness and violence to know instinctively that untreated psychosis is dangerous. And finding violence and homicides connected to marijuana is all too easy.

22. Giving up Distraction Week #4 Saturday Scripture Verses •Hebrews 12:1–2 •Mark 1:35 •John 1:14–18 Questions to Consider •What distracts you from being present with other people around you? •What distracts you from living out God’s agenda for your life? •What helps you to focus and be the most productive? •How does Jesus help us focus on what is most important in any given moment? Plan of Action •At your next lunch, have everyone set their phone facing down at the middle of the table. The first person who picks up their phone pays for the meal. •Challenge yourself that the first thing you watch, read, or listen to in the morning when you wake up is God’s Word (not email or Facebook). •Do a digital detox. Turn off everything with a screen for 24 hours. Tomorrow would be a great day to do it, since there is no “40 Things Devotion” on Sunday. Reflection We live in an ever connected world. With smart phones at the tip of our fingers, we can instantly communicate with people on the other side of the world. It is an amazing time to live in. I love the possibilities and the opportunities. With the rise of social media, we not only connect with our current circle of friends and family, but we are also able to connect with circles from the past. We can build new communities in the virtual world to find like-minded people we cannot find in our physical world. Services like Facebook, Twitter, YouTube, and Instagram all have tremendous power. They have a way of connecting us with others to shine the light of Jesus. While all of these wonderful things open up incredible possibilities, there are also many dangers that lurk. One of the biggest dangers is distraction. They keep us from living in the moment and they keep us from enjoying the people sitting right across the room from us. We’ve all seen that picture where the family is texting one another from across the table. They are not looking at each other. They are looking at the tablet or the phone in front of them. They are distracted in the moment. Today we are giving up distraction and we are going to live in the moment. Distraction doesn’t just come from modern technology. We are distracted by our work. We are distracted by hobbies. We are distracted by entertainment. We are distracted by busyness. The opposite of distraction is focus. It is setting our hearts and our minds on Jesus. It’s not just putting him first. It’s about him being a part of everything. It is about making our choices to be God’s choices. It is about letting him determine how we use our time and focus our attention. He is the one setting our agenda. I saw a statistic that 80% of smartphone users will check their phone within the first 15 minutes of waking up. Many of those are checking their phones before they even get out of bed. What are they checking? Social media? Email? The news of the day? Think about that for a moment. My personal challenge is the first thing I open up every day is God’s word. I might open up the Bible on my phone, but I want to make sure the first thing I am looking at is God’s agenda. When I open up my email, my mind is quickly set to the tasks those emails generate rather than the tasks God would put before me. Who do I want to set my agenda? For me personally, I know that if God is going to set the agenda, I need to hear from him before I hear from anyone else. There is a myth called multitasking. We talk about doing it, but it is something impossible to do. We are very good at switching back and forth from different tasks very quickly, but we are never truly doing two things at once. So the challenge is to be present where God has planted you. In any given moment, know what is the one most important thing. Be present in that one thing. Be present here and now.

Teamwork is good netiquette. All good users can work together to accomplish goals. NetworkEtiquette.net

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This is what happened when I cofounded LinkedIn. The key business model innovations for LinkedIn, including the two-way nature of the relationships and filling professionals’ need for a business-oriented online identity, didn’t just happen organically. They were the result of much thought and reflection, and I drew on the experiences I had when founding SocialNet, one of the first online social networks, nearly a decade before the creation of LinkedIn. But life isn’t always so neat. Many companies, even famous and successful ones, have to develop their business model innovation after they have already commenced operations. PayPal didn’t have a business model when it began operations (I was a key member of the PayPal executive team). We were growing exponentially, at 5 percent per day, and we were losing money on every single transaction we processed. The funny thing is that some of our critics called us insane for paying customers bonuses to refer their friends. Those referral bonuses were actually brilliant, because their cost was so much lower than the standard cost of acquiring new financial services customers via advertising. (We’ll discuss the power and importance of this kind of viral marketing later on.) The insanity, in fact, was that we were allowing our users to accept credit card payments, sticking PayPal with the cost of paying 3 percent of each transaction to the credit card processors, while charging our users nothing. I remember once telling my old college friend and PayPal cofounder/ CEO Peter Thiel, “Peter, if you and I were standing on the roof of our office and throwing stacks of hundred-dollar bills off the edge as fast as our arms could go, we still wouldn’t be losing money as quickly as we are right now.” We ended up solving the problem by charging businesses to accept payments, much as the credit card processors did, but funding those payments using automated clearinghouse (ACH) bank transactions, which cost a fraction of the charges associated with the credit card networks. But if we had waited until we had solved this problem before blitzscaling, I suspect we wouldn’t have become the market leader.

Facebook excelled at distribution. As noted earlier, Facebook’s early focus on college students, which caused some to dismiss it as a niche product, was actually part of an extremely successful distribution strategy. To achieve incredible virality, Facebook would deliberately delay launching at a college campus until over 50 percent of the students had requested it so that local critical mass was reached almost immediately. Facebook further benefited from leveraging existing friend networks to expand outward from its original college user base. As users experienced the benefits of staying connected via Facebook, they naturally wanted to add their off-line friends to the network.

The lack of a centralized, user-friendly and standardized mobile payment system is one of the crucial industry knots that we are still unable to untie, and this partially explains the unencouraging results of mobile conversion.

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First, Andrew Carnegie would supply bricks, mortar, and even blueprints for library buildings, but local communities and librarians had to pay for and select the books on the shelves. No less critical was Melvil Dewey’s decimal system of classification: the old system of having librarians guard and fetch books from closed stacks gave way to user-friendly open stacks where readers could find books on their own—a method pioneered by Carnegie himself. The first generation of public librarians diligently kept out improper books and tried to restrict the circulation of light fiction. But by the 1920s the winds of liberalism were sweeping through American society, and second-generation librarians were more inclined to give the public what they wanted.

Management and the Liberal Arts Management is a liberal art. Management is what tradition used to call a liberal art—“liberal” because it deals with the fundamentals of knowledge, self-knowledge, wisdom, and leadership; “art” because it deals with practice and application. Managers draw upon all of the knowledges and insights of the humanities and social sciences—on psychology and philosophy, on economics and history, on the physical sciences and ethics. But they have to focus this knowledge on effectiveness and results—on healing a sick patient, teaching a student, building a bridge, designing and selling a “user-friendly” software program.   ACTION POINT: What is your plan to develop yourself in the humanities and social sciences? Develop such a plan today. The New Realities

As young girls, my friends and I often played “school” or “house,” cooperative role-playing games in which we acted out scenarios like math class or making dinner. As long as I got to be the teacher or the mother, I loved these games. They played into my need for control and my love of organizing. If I didn’t get to be the teacher or the mother, the game usually ended in a nasty fight between me and the girl who got that role. Other kids’ rules made no sense to me. They felt all wrong. I had to be in charge or I wasn’t playing. Dr. Tony Attwood describes this as “god mode”—the way that autistic kids need to control every aspect of a social situation to make it safe for them to interact. For whatever reason, a few friends tolerated my god mode and hung around, though not all the time. I remember sometimes daily shouting matches that left me without a playmate for the rest of the day. Unlike boys’ games, where there tend to be winners and losers, girls’ games are often based on how well a girl cooperates with the group to create an enjoyable role-playing scenario. Boys

There’s some question about how having a parent with Asperger’s affects a typical child. I definitely see ways in which my Aspie traits have influenced Jess’s behavior. She’s told me stories about how friends at college or colleagues at work have pointed out deficiencies in her social skills. Although she’s a very empathetic, compassionate person with a high emotional IQ, she occasionally does things that others consider thoughtless.

User-friendly back-end UI, flexible architecture, and simplified checkout process are some of the outstanding features of this new edition of Magento, Magento 2.x, which are grabbing the attention of store owners.

Thousands of decision tree users can’t be wrong, you think, and sketch one to predict your friend’s reply when you ask her out: According to this tree, tonight she’ll say yes.

Like Newt Gingrich shifting the focus from local to national, social media has transformed politics from the public to the personal. Whereas, in the past, people associated with their friends and families based on proximity, common history, or blood relation, social media gives the person the power to structure their relationships based on common interests and shared political goals. This grouping, often called an echo chamber, creates a world in which people are rarely confronted by disparate opinions or facts and ensures their persuasion goes unchallenged. And the more they become entrenched in their opinions, and the more they see others touting similar belief structures, the more the user's beliefs deepen.

Randy does a sorting procedure on the diving books now: he ignores anything that has color photographs, or that appears to have been published within the last twenty years, or that has any quotes on the back cover containing the words stunning, superb, user-friendly, or, worst of all, easy-to-understand.

Before they became junkies, these young people were sitting in a room alone, cut off from meaning. Most of them could hope at best for a McJob with a shrinking minimum wage—a lifelong burger-flip punctuated by watching TV and scrimping for minor consumer objects. “My job was basically to say—why don’t you stop taking drugs?” Bruce says. “And one guy explained to me very beautifully. He said, ‘Well, think about that for a minute. What would I do if I stopped taking drugs? Maybe I could get myself a job as a janitor or something like that.’ ” Compare that, he said, to “what I’m doing right now, which is really exciting. Because I’ve got friends down here and we do exciting things like rob stores and hang around with hookers.” Suddenly you are part of a world where, together with other addicts, you are embarked on a crusade—a constant frenetic crusade to steal enough to buy the drugs, dodge the police, keep out of jail, and stay alive. If your problem is being chronically starved of social bonds, then part of the solution is to bond with the heroin itself and the relief it gives you. But a bigger part is to bond with the subculture that comes with taking heroin—the tribe of fellow users all embarked on the same mission and facing the same threats and risking death every day with you. It gives you an identity. It gives you a life of highs and lows, instead of relentless monotony. The world stops being indifferent to you, and starts being hostile—which is at least proof that you exist, that you aren’t dead already.

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Edited by Alcuin himself, these were written to be as user-friendly as possible. No longer did words run into one another. Capital letters were deployed to signal the start of new sentences. For the first time, a single stroke like a lightning-flash was introduced to indicate doubt: the question mark.

•     An architecture of participation means that your users help to extend your platform. •     Low barriers to experimentation mean that the system is “hacker friendly” for maximum innovation. •     Interoperability means that one component or service can be swapped out if a better one comes along. •     “Lock-in” comes because others depend on the benefit from your services, not because you’re completely in control.

Site Speed I’ll be brutal here. There’s absolutely no excuse why your web pages should be loading in more than 5 seconds. Google users will simply vote with their ‘back’ button. They have no loyalty to your site over the nine other organic options on the first page and they couldn’t give a rat’s ass about your entrepreneurial aspirations. If a web page is slow, they’ll bounce off that website quicker than said rat up a drainpipe. And you remember what we said about RankBrain monitoring your site’s bounce rate? And the ramifications of it being poor? “No Bueno” my friend. As you may be able to tell, I get very worked up about site speed. I think making your website lightning fast is one of the most undervalued marketing tactics you can perform on the Internet; not just for your SEO, but for increasing website conversions. People don’t realise how strict the correlation between site load speed times and customer sales really is. it’s often the case that website owners don’t realise they behave online in exactly the same way their potential customers will. Do you yourself wait for a website to load for ages, or do you just skip to the next option? Precisely.