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It’s tempting to think that the male bias that is embedded in language is simply a relic of more regressive times, but the evidence does not point that way. The world’s ‘fastest-growing language’,34 used by more than 90% of the world’s online population, is emoji.35 This language originated in Japan in the 1980s and women are its heaviest users:36 78% of women versus 60% of men frequently use emoji.37 And yet, until 2016, the world of emojis was curiously male. The emojis we have on our smartphones are chosen by the rather grand-sounding ‘Unicode Consortium’, a Silicon Valley-based group of organisations that work together to ensure universal, international software standards. If Unicode decides a particular emoji (say ‘spy’) should be added to the current stable, they will decide on the code that should be used. Each phone manufacturer (or platform such as Twitter and Facebook) will then design their own interpretation of what a ‘spy’ looks like. But they will all use the same code, so that when users communicate between different platforms, they are broadly all saying the same thing. An emoji face with heart eyes is an emoji face with heart eyes. Unicode has not historically specified the gender for most emoji characters. The emoji that most platforms originally represented as a man running, was not called ‘man running’. It was just called ‘runner’. Similarly the original emoji for police officer was described by Unicode as ‘police officer’, not ‘policeman’. It was the individual platforms that all interpreted these gender-neutral terms as male. In 2016, Unicode decided to do something about this. Abandoning their previously ‘neutral’ gender stance, they decided to explicitly gender all emojis that depicted people.38 So instead of ‘runner’ which had been universally represented as ‘male runner’, Unicode issued code for explicitly male runner and explicitly female runner. Male and female options now exist for all professions and athletes. It’s a small victory, but a significant one.
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