Types Of Sales Quotes

Some guys are the type of people who bring brass knuckles to a fight. I've always thought it prudent to bring some running shoes.

They – psychopath and part psychopath – do well in the more unscrupulous types of sales work, because they take such delight in ‘putting it over on them’, getting away with it – and have so little conscience about defrauding their customers.” Our society is fast becoming more materialistic, and success at any cost is the credo of many businessmen. The typical psychopath thrives in this kind of environment and is seen as a business “hero”.

The American Type Culture Collection—a nonprofit whose funds go mainly toward maintaining and providing pure cultures for science—has been selling HeLa since the sixties. When this book went to press, their price per vial was $256. The ATCC won’t reveal how much money it brings in from HeLa sales each year, but since HeLa is one of the most popular cell lines in the world, that number is surely significant.

I like movies that keep me guessing until the end. I always guess flowers, because no matter what type of movie, whether romance, mystery, or horror, nobody suspects the flowers.

I want to type one of my books into a free online translation website, and convert it from English to German and then publish the results as an exercise in the absurd.

Sell through multiple channels. Readers like plenty of choice when they go to purchase their books. Your book should be available in a variety of formats such as every type of Ebook paperback, hardcover and audiobook.

I have to admit," I said when he finished a lengthy discussion on the types of drivers, "I've been golfing and it's about the most boring thing I've ever done. Old men drive around in golf carts pretending they're sporty and getting grouchy if there's any noise. It's like the nursing-home Olympics." Nick's mouth dropped open. "It takes great athletic ability to know how to aim and drive the ball that far." "I get more exercise shopping at the mall," I joked. "I don't come home and tell everyone I won at shopping." Although those red shoes I got on sale the other day felt like a win.

Brainstorm your big idea(s). (2 hrs) Identify your product, customer, competition, and sales/marketing strategy. (2 hrs) Identify your plan for operations, management, capitalization, and finances. (4 hrs) Create a life plan. (4 hrs) Validate your business idea. (8 hrs) Type up your finished business plan. (4 hrs) Execute and follow through on your plan.

The next time some desperate parents beg me to take care of their children," I raged, sawing at my slice of chicken breast, "I will ask them for a full accounting of all the boxes of cereal in their pantry. And if they don't have at least three types of sugary cereal, then I will say no. No, I will not babysit for your whiny children in your cereal-deprived sham of a household.

an advertising-based system will tend to drive out of existence or into marginality the media companies and types that depend on revenue from sales alone. With advertising, the free market does not yield a neutral system in which final buyer choice decides. The advertisers’ choices influence media prosperity and survival.

When I’m typing at my keyboard, I often feel like Mozart. Can somebody scratch my Bach?


Guerrilla networking does not mean meeting people. It means becoming the type of person other people want to meet.

Notre génération est trop superficielle pour le mariage. On se marie comme on va au MacDo. Après, on zappe. Comment voudriez-vous qu'on reste toute sa vie avec la même personne dans la société du zapping généralisé? Dans l'époque où les stars, les hommes politiques, les arts, les sexes, les religions n'ont jamais été aussi interchangeables? Pourquoi le sentiment amoureux ferait-il exception à la schizophrénie générale? Et puis d'abord, d'où nous vient donc cette curieuse obsession: s'escrimer à tout prix pour être heureux avec une seule personne? Sur 558 types de sociétés humaines, 24 % seulement sont monogames. La plupart des espèces animales sont polygames. Quant aux extraterrestres, n'en parlons pas: il y a longtemps que la Charte Galactique X23 a interdit la monogamie dans toutes les planètes de type B#871. Le mariage, c'est du caviar à tous les repas: une indigestion de ce que vous adorez, jusqu'à l'écœurement. “ Allez, vous en reprendrez bien un peu, non? Quoi? Vous n'en pouvez plus? Pourtant vous trouviez cela délicieux il y a peu, qu'est-ce qui vous prend? Sale gosse, va!” La puissance de l'amour, son incroyable pouvoir, devait franchement terrifier la société occidentale pour qu'elle en vienne à créer ce système destiné à vous dégoûter de ce que vous aimez.

Throughout the nineteenth century, newspapers were accustomed to receiving this type of correspondence from the many adherents of the temperance movement, who sought to restrict the sale and consumption of alcohol.

In one experiment, CA would show people on online panels pictures of simple bar graphs about uncontroversial things (e.g., the usage rates of mobile phones or sales of a car type) and the majority would be able to read the graph correctly. However, unbeknownst to the respondents, the data behind these graphs had actually been derived from politically controversial topics, such as income inequality, climate change, or deaths from gun violence. When the labels of the same graphs were later switched to their actual controversial topic, respondents who were made angry by identity threats were more likely to misread the relabeled graphs that they had previously understood. What CA observed was that when respondents were angry, their need for complete and rational explanations was also significantly reduced. In particular, anger put people in a frame of mind in which they were more indiscriminately punitive, particularly to out-groups. They would also underestimate the risk of negative outcomes. This led CA to discover that even if a hypothetical trade war with China or Mexico meant the loss of American jobs and profits, people primed with anger would tolerate that domestic economic damage if it meant they could use a trade war to punish immigrant groups and urban liberals.

Nobody lets go in an instant. You let go once. And then you let go again. And then again and again and again. You let someone go at the grocery store when their favorite type of soup is on sale and you don’t buy it. You let them go again when you’re cleaning your bathroom and have to throw out the bottle of the body wash that smells like them. You let them go that night at the bar when you go home with somebody else or you let them go every year on the anniversary of the day you lost them. Sometimes you’re going to have to let one person go a thousand different times, a thousand different ways, and there’s nothing pathetic or abnormal about that.

Online social networking allows a small fish in a small pond to become bigger than a big fish in a big pond—without the support or consent of the big fish. Your goal is to be the type of fish the consumer is fishing for. I’m in the mood for tilapia.

There are two types of readers in the world. Ones that read for interest and ones that read for excitement. Or, more technically, ones that are academically minded and ones that aren't. For prestige, write for the former, for sales, write for the latter.

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

The AM were wicked bright and us a bit sick however we scored our wake ups boosting some items at a sidewalk sale in the Harvard Squar where it were warm upping and the snow coming off onnings and then later Poor Tony ran across an old Patty citizen type of his old aquaintance from like the Cape and Poor Tony got over and pretended like he would give a blow job On The House and we got the citizen to get in his ride with us and crewed on him good and we got enough $ off the Patty type to get straightened out for true all day and crewed on him hard and C wanted we should elemonade the Patty’s map for keeps and everything like that and take his ride to this

The strongest extrovert of all the blends is the SanChlor—a mix of the two extrovertish temperaments. The happy charisma of the Sanguine makes this person a people-oriented, enthusiastic sales type. But the Choleric nature will provide the resolution and character traits necessary to fashion a person more organized and productive than the pure Sanguine.

Two Types Excitable A woman was depressed and distraught for days after losing her pen. Then she became so excited about an ad for a shoe sale that she drove three hours to a shoe store in Chicago. Phlegmatic A man spotted a fire in a dormitory one evening, and walked away to look for an extinguisher in another building. He found the extinguisher, and walked back to the fire with it.

The single biggest structural problem facing leaders of meetings is the tendency to throw every type of issue that needs to be discussed into the same meeting, like a bad stew with too many random ingredients. Desperate to minimize wasted time, leaders decide that they will have one big staff meeting, either once a week or every other week. They sit down in a room for two or three or four hours and hash everything out—sales strategies, expense policies, potential mergers, employee recognition programs, budgets, and branding—so that everyone can get back to their “real work.

Hypothetically, then, you may be picking up in someone a certain very strange type of sadness that appears as a kind of disassociation from itself, maybe, Love-o.’ ‘I don’t know disassociation.’ ‘Well, love, but you know the idiom “not yourself” — “He’s not himself today,” for example,’ crooking and uncrooking fingers to form quotes on either side of what she says, which Mario adores. ‘There are, apparently, persons who are deeply afraid of their own emotions, particularly the painful ones. Grief, regret, sadness. Sadness especially, perhaps. Dolores describes these persons as afraid of obliteration, emotional engulfment. As if something truly and thoroughly felt would have no end or bottom. Would become infinite and engulf them.’ ‘Engulf means obliterate.’ ‘I am saying that such persons usually have a very fragile sense of themselves as persons. As existing at all. This interpretation is “existential,” Mario, which means vague and slightly flaky. But I think it may hold true in certain cases. My own father told stories of his own father, whose potato farm had been in St. Pamphile and very much larger than my father’s. My grandfather had had a marvelous harvest one season, and he wanted to invest money. This was in the early 1920s, when there was a great deal of money to be made on upstart companies and new American products. He apparently narrowed the field to two choices — Delaware-brand Punch, or an obscure sweet fizzy coffee substitute that sold out of pharmacy soda fountains and was rumored to contain smidgeons of cocaine, which was the subject of much controversy in those days. My father’s father chose Delaware Punch, which apparently tasted like rancid cranberry juice, and the manufacturer of which folded. And then his next two potato harvests were decimated by blight, resulting in the forced sale of his farm. Coca-Cola is now Coca-Cola. My father said his father showed very little emotion or anger or sadness about this, though. That he somehow couldn’t. My father said his father was frozen, and could feel emotion only when he was drunk. He would apparently get drunk four times a year, weep about his life, throw my father through the living room window, and disappear for several days, roaming the countryside of L’Islet Province, drunk and enraged.’ She’s not been looking at Mario this whole time, though Mario’s been looking at her. She smiled. ‘My father, of course, could himself tell this story only when he was drunk. He never threw anyone through any windows. He simply sat in his chair, drinking ale and reading the newspaper, for hours, until he fell out of the chair. And then one day he fell out of the chair and didn’t get up again, and that was how your maternal grandfather passed away. I’d never have gotten to go to University had he not died when I was a girl. He believed education was a waste for girls. It was a function of his era; it wasn’t his fault. His inheritance to Charles and me paid for university.’ She’s been smiling pleasantly this whole time, emptying the butt from the ashtray into the wastebasket, wiping the bowl’s inside with a Kleenex, straightening straight piles of folders on her desk.

Church is important to most folks in the South. So the most important thing going is basically ruled by men as decreed by the Big Man himself. Not only that, but the church puts pressures on women that it does not put on men. Young women are expected to be chaste, moral, and pure, whereas young men are given way more leeway, ’cause, ya know, boys will be boys. Girls are expected to marry young and have kids, be a helpmate to their husbands (who are basically like having another child), and, of course, raise perfect little Christian babies to make this world a better place. So while it’s the preacher man who controls the church, it’s the women—those helpmates—who keep that shit going. They keep the pews tidy and wash the windows; type up the bulletins; volunteer for Sunday school, the nursery, youth group, and Vacation Bible School; fry the chicken for the postchurch dinners; organize the monthly potluck dinners, the spaghetti supper to raise money for a new roof, and the church fund drive; plant flowers in the front of the church, make food for sick parishioners, serve food after funerals, put together the Christmas pageant, get Easter lilies for Easter, wash the choir robes, organize the church trip, bake cookies for the bake sale to fund the church trip, pray unceasingly for their husband and their pastor and their kids and never complain, and then make sure their skirts are ironed for Sunday mornin’ service. All this while in most churches not being allowed to speak with any authority on the direction or doctrine of the church. No, no, ladies, the heavy lifting—thinkin’ up shit to say, standing up at the lectern telling people what to do, counting the money—that ain’t for yuns. So sorry.

On 1 November 1983 Secretary of State George Shultz received intelligence reports showing that Iraq was using chemical weapons almost daily. The following February, Iraq used large amounts of mustard gas and also the lethal nerve agent tabun (this was later documented by the United Nations); Reagan responded (in November) by restoring diplomatic relations with Iraq. He and Bush Sr. also authorized the sale of poisonous chemicals, anthrax, and bubonic plague. Along with French supply houses, American Type Culture Collection of Manassas, Virginia, shipped seventeen types of biological agents to Iraq that were then used in weapons programs. In 1989, ABC-TV news correspondent Charles Glass discovered what the U.S. government had been denying, that Iraq had biological warfare facilities. This was corroborated by evidence from a defecting Iraqi general. The Pentagon immediately denied the facts.

Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

You often find this difference between different types of investors. Some will tell you that all the value is in driving down the price you pay as low as possible. These investors revel in the transaction itself, in playing with the deal terms, in beating up their opponent at the negotiating table. That has always seemed short term to me. What that thinking ignores is all the value you can realize once you own an asset: the improvements you can make, the refinancing you can do to improve your returns, the timing of your sale to make the most of a rising market. If you waste all your energy and goodwill in pursuit of the lowest possible purchase price and end up losing the asset to a higher bidder, all that future value goes away. Sometimes it’s best to pay what you have to pay and focus on what you can then do as an owner. The returns to successful ownership will often be much higher than the returns on winning a one-off battle over price. At the price I suggested, I calculated that we would lock in a 16 percent annual yield.

Two days later, I started my job. My job involved typing friendly letters full of happy lies to dying children. I wasn't allowed to touch my computer keyboard. I had to press the keys with a pair of Q-tips held by tweezers -- one pair of tweezers in each hand. I’m sorry -- that was a metaphor. My job involved using one of those photo booths to take strips of four photographs of myself. The idea was to take one picture good enough to put on a driver’s license, and to be completely satisfied with it, knowing I had infinite retries and all the time in the world, and that I was getting paid for it. I’d take the photos and show them to the boss, and he would help me think of reasons the photos weren't good enough. I’d fill out detailed reports between retakes. We weren't permitted to recycle the outtakes, so I had to scan them, put them on eBay, arrange a sale, and then ship them out to the buyer via FedEx. FedEx came once every three days, at either ten minutes till noon or five minutes after six. I’m sorry -- that was a metaphor, too. My job involved blowing ping-pong balls across long, narrow tables using three-foot-long bendy straws. At the far end of the table was a little wastebasket. My job was to get the ping-pong ball into that wastebasket, using only the bendy straw and my lungs. Touching the straw to the ping-pong ball was grounds for a talking-to. If the ping-pong ball fell off the side of the table, or if it missed the wastebasket, I had to get on my computer and send a formal request to commit suicide to Buddha himself. I would then wait patiently for his reply, which was invariably typed while very stoned, and incredibly forgiving. Every Friday, an hour before Quitting Time, I'd put on a radiation suit. I'd lift the wastebaskets full of ping-pong balls, one at a time, and deposit them into drawstring garbage bags. I'd tie the bags up, stack them all on a pallet, take them down to the incinerator in the basement, and watch them all burn. Then I'd fill out, by hand, a one-page form re: how the flames made me feel. "Sad" was an acceptable response; "Very Sad" was not.

When Elon was nearly ten years old, he saw a computer for the first time, at the Sandton City Mall in Johannesburg. “There was an electronics store that mostly did hi-fi-type stuff, but then, in one corner, they started stocking a few computers,” Musk said. He felt awed right away—“It was like, ‘Whoa. Holy shit!’”—by this machine that could be programmed to do a person’s bidding. “I had to have that and then hounded my father to get the computer,” Musk said. Soon he owned a Commodore VIC-20, a popular home machine that went on sale in 1980. Elon’s computer arrived with five kilobytes of memory and a workbook on the BASIC programming language. “It was supposed to take like six months to get through all the lessons,” Elon said. “I just got super OCD on it and stayed up for three days with no sleep and did the entire thing. It seemed like the most super-compelling thing I had ever seen.” Despite being an engineer, Musk’s father was something of a Luddite and dismissive of the machine. Elon recounted that “he said it was just for games and that you’d never be able to do real engineering on it. I just said, ‘Whatever.’” While

Over the years, I’ve figured out that two of the biggest mistakes duck hunters make are choosing a poor position for their duck blinds and not properly camouflaging themselves from the ducks. It seems like every duck season, I’ll get at least one call at Duck Commander from a hunter somewhere in the world. The guy usually tells me, “Hey, I love your duck calls. They grab the ducks’ attention like nothing else, but they will not finish in my decoys. For some reason, the ducks always land two hundred yards from my blind. Do I need another type of duck call?” “Hey, save your money,” I tell him. “You need to move your duck blind two hundred yards to the other side of the lake! It’s not about the duck call. You’re in the wrong spot, buddy.” My boss and brother, Willie, is not fond of my advice because it doesn’t promote the sale of duck calls. I remember being reprimanded by him at a trade show about another response I gave to a potential customer. The guy asked me what the difference was between a forty-dollar duck call and one that cost one hundred and forty. My response was, “About a hundred dollars.” Obviously, Willie didn’t like my answer, even if I was only trying to be honest.

Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline. Yes, I am well aware that advertising has headlines and letters generally do not. However, successful sales letters do. It can go above the salutation or between the salutation and the body copy. It can be typeset in big, bold type while the rest of the letter has a typewritten look. Or it can be put in a “Johnson box,” a device presumably named after an inventor named Johnson, that looks like the one in the letter in Exhibit #8. What your headline says and how it says it are absolutely critical. You might compare it to the door-to-door salesperson wedging a foot in the door, buying just enough time to deliver one or two sentences that will melt resistance, create interest, and elevate his or her status from annoying pest to welcome guest; you've got just about the same length of time, the same opportunity. Exhibit #8 Johnson Box September 12, 2005 Mr. Horace Buyer President ACME Co. 123 Business Street City, State, Zip Dear Mr. Buyer: * * * * * * * * * * * * * * * * * * * * Your headline goes here. * * * * * * * * * * * * * * * * * * * * Body copy begins here and continues normal letter format.

We are in uncharted territory" when it comes to sex and the internet, says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction. "There have been two major transitions" in heterosexual mating, Garcia says, "in the last four million years. The first was around ten to fifteen thousand years ago, in the agricultural revolution, when we became less migratory and more settled," leading to the establishment of marriage as a cultural contract. "And the second major transition is with the rise of the Internet," Garcia says. Suddenly, instead of meeting through proximity, community connections, and family and friends, people could meet each other virtually and engage in amorous activity with the click of a button. Internet meeting is now surpassing every other form. “It’s changing so much about the way we act both romantically and sexually,” Garcia says. “It is unprecedented from an evolutionary standpoint.” And yet this massive shift in our behavior has gone almost completely unexamined, especially given how the internet permeates modern life. While there have been studies about how men and women use social media differently- how they use language and present themselves differently, for example- there's not a lot of research about how they behave sexually online; and there is virtually nothing about how girls and boys do. While there has been concern about the online interaction of children and adults, it's striking that so little attention has been paid to the ways in which the Internet has changed the sexual behavior of girls and boys interacting together. This may be because the behavior has been largely hidden or unknown, or, again, due to the fear of not seeming "sex-positive," mistaking responsibility for judgement. And there are questions to ask, from the standpoint of girls' and boys' physical and emotional health and the ethics of their treatment of each other. Sex on a screen is different from sex that develops in person, this much seems seems self-evident, just as talking on a screen is different from face-to-face communication. And so if talking on a screen reduces one's ability to be empathic, for example, then how does sex on a screen change sexual behavior? Are people more likely to act aggressively or unethically, as in other types of online communication? How do gender roles and sexism play into cybersex? And how does the influence of porn, which became available online at about the same time as social networking, factor in?

When Joe and I went to meet Goldman’s real estate team, though, we found they had a different view of the risks of this deal. Goldman wanted to bid as low as possible to avoid overpaying. For me, the biggest risk was not offering enough and missing out on a tremendous opportunity. I wanted to make sure we beat Bankers Trust’s expected bid. You often find this difference between different types of investors. Some will tell you that all the value is in driving down the price you pay as low as possible. These investors revel in the transaction itself, in playing with the deal terms, in beating up their opponent at the negotiating table. That has always seemed short term to me. What that thinking ignores is all the value you can realize once you own an asset: the improvements you can make, the refinancing you can do to improve your returns, the timing of your sale to make the most of a rising market. If you waste all your energy and goodwill in pursuit of the lowest possible purchase price and end up losing the asset to a higher bidder, all that future value goes away. Sometimes it’s best to pay what you have to pay and focus on what you can then do as an owner. The returns to successful ownership will often be much higher than the returns on winning a one-off battle over price.

We had heard rumours of what people referred to as a ‘phantom accounting system’, also called zappers and phantom ware. This phenomenon was unheard of in South Africa at the time. The more formal term used to describe this kind of criminal financial-management software is a ‘sales-suppression system’. The Organisation for Economic Cooperation and Development (OECD), in which South Africa has observer status, issued a guide on these systems in 2013.10 On the surface, the technology seems like a supposedly normal accounting system, used mainly by retailers. It has all the expected features: it records stock, sales, invoices, receipts and taxes. It can print daily, weekly and monthly accounting records. Yet the software has a feature that can blank out certain sales and receipts. You can set it to suppress, for instance, every fourth sale, or random sales of a particular value, whichever you prefer. The effect is that, on paper, your stock, sales and receipts would balance for tax purposes. All you would have to do is click on a secret place on the screen, or type a particular code on the keyboard, and the unrecorded sales and receipts would reflect. One would then be able to take this money out of the company’s takings for the day, week or month, and people would be none the wiser.

In the absence of expert [senior military] advice, we have seen each successive administration fail in the business of strategy - yielding a United States twice as rich as the Soviet Union but much less strong. Only the manner of the failure has changed. In the 1960s, under Robert S. McNamara, we witnessed the wholesale substitution of civilian mathematical analysis for military expertise. The new breed of the "systems analysts" introduced new standards of intellectual discipline and greatly improved bookkeeping methods, but also a trained incapacity to understand the most important aspects of military power, which happens to be nonmeasurable. Because morale is nonmeasurable it was ignored, in large and small ways, with disastrous effects. We have seen how the pursuit of business-type efficiency in the placement of each soldier destroys the cohesion that makes fighting units effective; we may recall how the Pueblo was left virtually disarmed when it encountered the North Koreans (strong armament was judged as not "cost effective" for ships of that kind). Because tactics, the operational art of war, and strategy itself are not reducible to precise numbers, money was allocated to forces and single weapons according to "firepower" scores, computer simulations, and mathematical studies - all of which maximize efficiency - but often at the expense of combat effectiveness. An even greater defect of the McNamara approach to military decisions was its businesslike "linear" logic, which is right for commerce or engineering but almost always fails in the realm of strategy. Because its essence is the clash of antagonistic and outmaneuvering wills, strategy usually proceeds by paradox rather than conventional "linear" logic. That much is clear even from the most shopworn of Latin tags: si vis pacem, para bellum (if you want peace, prepare for war), whose business equivalent would be orders of "if you want sales, add to your purchasing staff," or some other, equally absurd advice. Where paradox rules, straightforward linear logic is self-defeating, sometimes quite literally. Let a general choose the best path for his advance, the shortest and best-roaded, and it then becomes the worst path of all paths, because the enemy will await him there in greatest strength... Linear logic is all very well in commerce and engineering, where there is lively opposition, to be sure, but no open-ended scope for maneuver; a competitor beaten in the marketplace will not bomb our factory instead, and the river duly bridged will not deliberately carve out a new course. But such reactions are merely normal in strategy. Military men are not trained in paradoxical thinking, but they do no have to be. Unlike the business-school expert, who searches for optimal solutions in the abstract and then presents them will all the authority of charts and computer printouts, even the most ordinary military mind can recall the existence of a maneuvering antagonists now and then, and will therefore seek robust solutions rather than "best" solutions - those, in other words, which are not optimal but can remain adequate even when the enemy reacts to outmaneuver the first approach.

Sometimes change in our homes has to start with a change in our thinking. There are two main types of people who are unhappy with their homes: The Overthinkers You don't love your home, and you are out and see a pretty trinket that you are drawn to. It's not expensive, it makes you happy, and for whatever reason it brings a little meaning to you. You think it's just your style. But you don't buy it because you have no idea what you will do with it. You go home to your empty house and wonder why it's so cold and uninviting. You have empty rooms and empty tables... You should go back out and purchase that little trinket. But you are afraid of making the wrong choice, so you do nothing. You think you're safe because you aren't taking any chances, but the cost of your risklessness is a non-homey home. The Underthinkers You don't love your home, and you are out and see a pretty trinket that you are drawn to. It's not expensive, it makes you happy, and for whatever reason it brings a little meaning to you. You think it's just your style. So you buy it. And you come home and cram it onto the coffee table with all of your other meaningful trinkets... But really you should take it back because you have enough trinkets. You are putting all of your time and energy into little trinkets when your walls need to be painted, or maybe your home is actually finished in a way and you are avoiding the next thing you are meant to be doing. You think it's not a big deal because it was just a few dollars and you can sell it at your next yard sale. In five years, you realize you have a part-time job purchasing trinkets and then selling them for a fraction of the price at yard sales that you don't feel like having.

also been a white-collar worker in my career. In my experience, there are two types of people who do this type of work: Achievers and Hiders. Achievers are the people who want to perform at a high level. They are ambitious, motivated and energetic. They are full of ideas and want to move up the corporate ladder, which are great attributes to have. But there is a downside for the Achiever. The moment a person decides to be an Achiever, they become a target. Their boss sees them as threatening to their job, so they start to hold them down or take shots at their reputation. Their peers see them as a person who will either embarrass them or keep them from getting a promotion, so they start to do what they can to undermine their accomplishments. So, to remain an Achiever and survive in this hostile environment, a person must become good at one thing that has nothing to do with their productivity—and that’s politics. They must learn how to navigate the political world by diminishing their enemies and strengthening their relationship with powerful people. In fact, some of the most successful people in the corporate world aren’t Achievers at all. They are pure politicians. So if you decide to work in the corporate environment and to be an Achiever, you must accept the fact that you must become a good politician also. Now, let’s talk about the Hiders. These are the people who HATE politics, but still need a job. They learn not to be the ambitious Achiever. They don’t stand out. They don’t speak up in meetings. They don’t bring new ideas. They HIDE. They keep their heads down and do as they’re told. They do just enough so that they aren’t talked about negatively. They survive. And this has worked for decades. But in the New Economy, it’s becoming much more difficult to hide. And people are running out of time. So, back to our Perfect Career List: Can a white-collar job deliver on the list? Again, the clear answer is no—certainly not in very many areas. Sales

The collapse, for example, of IBM’s legendary 80-year-old hardware business in the 1990s sounds like a classic P-type story. New technology (personal computers) displaces old (mainframes) and wipes out incumbent (IBM). But it wasn’t. IBM, unlike all its mainframe competitors, mastered the new technology. Within three years of launching its first PC, in 1981, IBM achieved $5 billion in sales and the #1 position, with everyone else either far behind or out of the business entirely (Apple, Tandy, Commodore, DEC, Honeywell, Sperry, etc.). For decades, IBM dominated computers like Pan Am dominated international travel. Its $13 billion in sales in 1981 was more than its next seven competitors combined (the computer industry was referred to as “IBM and the Seven Dwarfs”). IBM jumped on the new PC like Trippe jumped on the new jet engines. IBM owned the computer world, so it outsourced two of the PC components, software and microprocessors, to two tiny companies: Microsoft and Intel. Microsoft had all of 32 employees. Intel desperately needed a cash infusion to survive. IBM soon discovered, however, that individual buyers care more about exchanging files with friends than the brand of their box. And to exchange files easily, what matters is the software and the microprocessor inside that box, not the logo of the company that assembled the box. IBM missed an S-type shift—a change in what customers care about. PC clones using Intel chips and Microsoft software drained IBM’s market share. In 1993, IBM lost $8.1 billion, its largest-ever loss. That year it let go over 100,000 employees, the largest layoff in corporate history. Ten years later, IBM sold what was left of its PC business to Lenovo. Today, the combined market value of Microsoft and Intel, the two tiny vendors IBM hired, is close to $1.5 trillion, more than ten times the value of IBM. IBM correctly anticipated a P-type loonshot and won the battle. But it missed a critical S-type loonshot, a software standard, and lost the war.

Something must be wrong then in art, or the happiness of life is sickening in the house of civilization. What has caused the sickness? Machine-labour will you say? Well, I have seen quoted a passage from one of the ancient Sicilian poets rejoicing in the fashioning of a water-mill, and exulting in labour being set free from the toil of the hand-quern in consequence; and that surely would be a type of man's natural hope when foreseeing the invention of labour-saving machinery as 'tis called; natural surely, since though I have said that the labour of which art can form a part should be accompanied by pleasure, so one could deny that there is some necessary labour even which is not pleasant in itself, and plenty of unnecessary labour which is merely painful. If machinery had been used for minimizing such labour, the utmost ingenuity would scarcely have been wasted on it; but is that the case in any way? Look round the world, and you must agree with John Stuart Mill in his doubt whether all the machinery of modern times has lightened the daily work of one labourer. And why have our natural hopes been so disappointed? Surely because in these latter days, in which as a matter of fact machinery has been invented, it was by no means invented with the aim of saving the pain of labour. The phrase labour-saving machinery is elliptical, and means machinery which saves the cost of labour, not the labour itself, which will be expended when saved on tending other machines. For a doctrine which, as I have said, began to be accepted under the workshop-system, is now universally received, even though we are yet short of the complete development of the system of the Factory. Briefly, the doctrine is this, that the essential aim of manufacture is making a profit; that it is frivolous to consider whether the wares when made will be of more or less use to the world so long as any one can be found to buy them at a price which, when the workman engaged in making them has received of necessaries and comforts as little as he can be got to take, will leave something over as a reward to the capitalist who has employed him. This doctrine of the sole aim of manufacture (or indeed of life) being the profit of the capitalist and the occupation of the workman, is held, I say, by almost every one; its corollary is, that labour is necessarily unlimited, and that to attempt to limit it is not so much foolish as wicked, whatever misery may be caused to the community by the manufacture and sale of the wares made.

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

Successful con men are treated with considerable respect in the South. A good slice of the settler population of that region were men who’d been given a choice between being shipped off to the New World in leg-irons and spending the rest of their lives in English prisons. The Crown saw no point in feeding them year after year, and they were far too dangerous to be turned loose on the streets of London—so, rather than overload the public hanging schedule, the King’s Minister of Gaol decided to put this scum to work on the other side of the Atlantic, in The Colonies, where cheap labor was much in demand. Most of these poor bastards wound up in what is now the Deep South because of the wretched climate. No settler with good sense and a few dollars in his pocket would venture south of Richmond. There was plenty of opportunity around Boston, New York, and Philadelphia—and by British standards the climate in places like South Carolina and Georgia was close to Hell on Earth: swamps, alligators, mosquitoes, tropical disease... all this plus a boiling sun all day long and no way to make money unless you had a land grant from the King... So the South was sparsely settled at first, and the shortage of skilled labor was a serious problem to the scattered aristocracy of would-be cotton barons who’d been granted huge tracts of good land that would make them all rich if they could only get people to work it. The slave-trade was one answer, but Africa in 1699 was not a fertile breeding ground for middle-management types... and the planters said it was damn near impossible for one white man to establish any kind of control over a boatload of black primitives. The bastards couldn’t even speak English. How could a man get the crop in, with brutes like that for help? There would have to be managers, keepers, overseers: white men who spoke the language, and had a sense of purpose in life. But where would they come from? There was no middle class in the South: only masters and slaves... and all that rich land lying fallow. The King was quick to grasp the financial implications of the problem: The crops must be planted and harvested, in order to sell them for gold—and if all those lazy bastards needed was a few thousand half-bright English-speaking lackeys in order to bring the crops in... hell, that was easy: Clean out the jails, cut back on the Crown’s grocery bill, jolt the liberals off balance by announcing a new “Progressive Amnesty” program for hardened criminals.... Wonderful. Dispatch royal messengers to spread the good word in every corner of the kingdom; and after that send out professional pollsters to record an amazing 66 percent jump in the King’s popularity... then wait a few weeks before announcing the new 10 percent sales tax on ale. That’s how the South got settled. Not the whole story, perhaps, but it goes a long way toward explaining why George Wallace is the Governor of Alabama. He has the same smile as his great-grandfather—a thrice-convicted pig thief from somewhere near Nottingham, who made a small reputation, they say, as a jailhouse lawyer, before he got shipped out. With a bit of imagination you can almost hear the cranky little bastard haranguing his fellow prisoners in London jail, urging them on to revolt: “Lissen here, you poor fools! There’s not much time! Even now—up there in the tower—they’re cookin up some kind of cruel new punishment for us! How much longer will we stand for it? And now they want to ship us across the ocean to work like slaves in a swamp with a bunch of goddamn Hottentots! “We won’t go! It’s asinine! We’ll tear this place apart before we’ll let that thieving old faggot of a king send us off to work next to Africans! “How much more of this misery can we stand, boys? I know you’re fed right up to here with it. I can see it in your eyes— pure misery! And I’m tellin’ you, we don’t have to stand for it!...

In the opinion of the A. C. Nielsen Company, the ideal radio research service must: 1. Measure the entertainment value of the program (probably best indicated by the size of the audience, bearing in mind the scope of the broadcasting facilities). 2. Measure the sales effectiveness of the program. 3. Cover the entire radio audience; that is: a. All geographical sections. b. All sizes of cities. c. Farms. d. All income classes. e. All occupations. f. All races. g. All sizes of family. h. Telephone and non-telephone homes, etc., etc. 4. Sample each of the foregoing sections of the audience in its proper portion; that is, there must be scientific, controlled sampling — not wholly random sampling. 5. Cover a sufficiently large sample to give reliable results. 6. Cover all types of programs. 7. Cover all hours of the day. 8. Permit complete analysis of each program; for example: a. Variations in audience size at each instant during the broadcast. b. Average duration of listening. c. Detection of entertainment features or commercials which cause gain or loss of audience. d. Audience turnover from day to day or week to week, etc., etc. 9. Reveal the true popularity and listening areas of each station and each network; that is, furnish an "Audit Bureau of Circulations" for radio. A study was made by A. C. Nielson Company of all possible methods of meeting these specifications. After careful investigation, they decided to use a graphic recording instrument known as the "audimeter" for accurately measuring radio listening. . . . The audimeter is installed in radio receivers in homes.

Denmark: Fatal Outbreak Tied to Meat By REUTERS An outbreak of listeria tied to contaminated Danish meat has killed 12 people since last September, with most of the deaths in the past three months, the Ministry of Food, Agriculture and Fisheries said Tuesday. The outbreak was finally traced on Monday to a popular type of cold cut called rullepolse — “rolled sausage” in Danish, typically made of pork stuffed with herbs and spices — produced by a company near Copenhagen, Jorn A. Rullepolser A/S. “This is completely incomprehensible for us,” Christina Lowies Jensen, an official at the company, told TV2 television, saying all production and sales had been halted. Listeria can lead to fatal infections, especially in the young or the elderly.

One current trend is to offer “free registration” to get access to resources rather than “subscribing” to emails. This is taking advantage of the fact that most web users are used to registering for services they find valuable. The more your opt-in process looks like something they’ve done a dozen times before, like signing up for Facebook or Twitter or for a free account with an online app or webmail service, then the more natural it will seem to do so with you too. Using this type of registration approach you’d put your lead magnet and other free resources into a private membership site that subscribers get access to by signing up. This feeling of exclusive access and similarity with other online services may well result in increased sign up rates. Right now it’s too early to tell, but a number of big online marketers like Copyblogger are going down this route.

The Bradford Exchange—a knockoff of [Joseph] Segel’s [Franklin Mint] business—created a murky secondary market for its collector plates, complete with advertisements featuring its “brokers” hovering over computers, tracking plate prices. To underscore the idea of these mass-produced tchotchkes as upmarket, sophisticated investments, the company deployed some of its most aggressive ads (which later led to lawsuits) in magazines like Kiplinger’s Personal Finance and Architectural Digest. A 1986 sales pitch offered “The Sound of Music,” the first plate in a new series from the Edwin M. Knowles China Company, at a price of $19.50. Yet the ad copy didn’t emphasize the plate itself. Rather, bold type introduced two so-called facts: “Fact: ‘Scarlett,’ the 1976 first issue in Edwin M. Knowles’ landmark series of collector’s plates inspired by the classic film Gone With the Wind, cost $21.60 when it was issued. It recently traded at $245.00—an increase of 1,040% in just seven years.” And “Fact: ‘The Sound of Music,’ the first issue in Knowles’ The Sound of Music series, inspired by the classic film of the same name, is now available for $19.50.” Later the ad advised that “it’s likely to increase in value.” Currently, those plates can be had on eBay for less than $5 each. In 1993 U.S. direct mail sales of collectibles totaled $1.7 billion

There are two ways in which healthy survivability can develop in silent sons. On one hand, there are boys who come through incredibly troubled families and still emerge as healthy men. Although this does not happen very often, a number of researchers have found that at least 10 percent of children from severely dysfunctional families emerge as healthy people.1 The explanation for this includes getting help from outside of the family, having a positive attitude or temperament, resiliency in the face of stress, and the ability of some children in dysfunctional families to have a sense of autonomy. On the other hand, I believe that men can become healthy survivors by using their strengths and positive characteristics to overcome their pasts. This type of man knows that what he has learned from his experience is more important than where he has been. He builds on his experiences and does not allow them to tear him down. While it may seem that the term “healthy survivor” describes a man who is not affected by anything, this is not true. The healthy survivor does not deny his experiences, nor does he let them force him into negative behaviors. Rather, he has learned to maintain balance in himself and his life. If he is in pain, he deals with it. He admits when he is vulnerable, and is able to ask for help. He is not afraid to show his emotions, but he is not controlled by them either. He knows he is in control of himself. More importantly, he likes who he is and is comfortable with his life. It may have taken a long time for him to grow into a healthy survivor, or he could have been using his strength all along. Either way, the healthy survivor would not trade places with anyone today. He values what it took to get him where he is and he values himself. He is not for sale. Healthy survivors share many positive traits. How many of the following do you have? He knows how to attract and use the support of healthy people around him. He has developed a healthy sense of humor. He has developed a well-balanced sense of autonomy. He is socially at ease and others are comfortable around him. He is willing to identify and express his feelings. He can work through, not deny, his problems. He is neither controlled or controlling. He does not live in fear of his past, but with contentment and a sense of power about the present. He can love and be loved. He likes who he is, not what he is.

The crucial and only difference is that pyramids amass their funds from enrollment fees while the MLM, to be legal, must engage in retail sales of some type of product or service.

Any gain on sale of a capital asset i.e. investment, is considered as a capital gain. The taxation of capital gains varies widely depending upon the type of capital asset, whether short term or long term and whether the Securities Transaction Tax (STT) has been paid.

I believe that I need to serve God every day in my business, and proclaim the name of Jesus. I do pray for clients on the phone about different things. You won't find too many business owners today that'll pray with a client over the phone. I don't do it because it's a sales type thing. I do it because my heart is in providing not only a company service but to touch their lives, going beyond just the transaction. My job is to leave everybody off better than when I met them.

Many people fear that decriminalization and the controlled dispensing of drugs will lead to widespread substance use among people who are now deterred from becoming addicts only by existing legal prohibitions. Like other tenets of the War on Drugs, this view entirely lacks supporting evidence. Any data on the subject points to the opposite prediction. For example, for many decades in the United Kingdom, heroin has been dispensed, under legal supervision, to addicts. The same type of program has been offered on a limited basis in other countries as well, and nowhere has it been found that this measure served in any way to entice unaddicted people into addiction. That is not surprising, given that addiction is a response to life experience, not simply to a drug. People who do not suffer the searing emotional pain that drives hardcore drug addiction will rarely fall into dependency on chemicals, even if these were more readily available — and, once more, public access to habit-forming substances is not being proposed. The call for the decriminalization of drugs for personal use does not imply legal acceptance of drug dealing. Criminalization and prevention are not identical — if anything, the first undermines the other. Paradoxical though it may seem, current drug laws against possession make drugs more readily available to potential new users than decriminalization would. Only the War on Drugs creates the raison d’être of the international trafficking industry, most of whose wealth is based on satisfying the cravings of established drug addicts. Without the exorbitant profits yielded by supplying to addicted users desperate for their substances, the illegal market would shrink to a fragment of its present size. Further, much of the street-level front-line sales force of the illicit drug trade consists of users raising money to support their habit. With the decriminalization of possession for personal use and the medically supervised distribution of drugs, the incentive to sell to new “customers,” including young kids, would largely evaporate. Policing resources could then be concentrated on the remaining large-scale traffickers — if any.

Part of their approach involved making structure change to group competitive work more tightly together and separate it from noncompetitive work. The mind-set required by the two workforces is different—one to strive toward differentiation and excellence, one to aim for extraordinary efficiency. Non-competitive work is not necessarily less important—many non-strategic tasks, such as payroll, sales administration, and network operations, are absolutely crucial for running the business. But non-competitive work tends to be more transactional in nature. It often feels more urgent as well. And herein lies the problem. If the same product expert who answers demanding administrative questions and labors to fill out complicated compliance paperwork is also responsible for helping to craft unique, integrated solutions for clients, the whole client experience—the competitive work—could easily fall apart. Prying apart these two different types of activities so different teams can perform them ensures that vital competitive work is not engulfed by less competitive tasks.

Speak to salespeople (what we call “VOC Aggregators”)—people who have sold face-to-face the same type of product—or similar products.

Paying for partnerships This is different from revenue share. One company wanted us to pay $3,000 to get listed on their website. I told them I would pass. You should never have to pay for a partnership unless they are offering some developer support. How many visitors visit the site? How many converted to sales? If a partner needs your technology, then no fee is necessary. I would avoid these types of paid partnerships. I built a seven-figure company without paid partnerships.

It's also important for tech product managers to have a broad understanding of the types of analytics that are important to your product. Many have too narrow of a view. Here is the core set for most tech products: User behavior analytics (click paths, engagement) Business analytics (active users, conversion rate, lifetime value, retention) Financial analytics (ASP, billings, time to close) Performance (load time, uptime) Operational costs (storage, hosting) Go‐to‐market costs (acquisition costs, cost of sales, programs) Sentiment (NPS, customer satisfaction, surveys)

Food License Consultant A food license consultant is one type of bridge that can help you to issue your food license. There are many companies available that can help you to grow your business. They can guide your whole process and explain the fee structure and government fee and some legal documents. If you are looking for the best food license consultants in your city then you can visit our website. Here you can get many verified professionals. Here are some details about the food license which are listed below. What is Food License? What is Food License Registration? What are the types of FSSAI Licenses? What are the documents needed for Food License Registration? What is a food License (FSSAI License)? FSSAI stands for Food Safety Standards Authority of India, which is a statutory body established under the Ministry of Health & Family Welfare, Government of India. It has been established under the Food Safety and Standards Act, 2006, which is related to food safety and regulation in India. A food license is responsible for protecting and promoting public health through regulation and supervision of food safety. Food License Registration A food license is required for every person who wants to start a food business, who can involve in any kind of business like manufacturing, processing, distribution, or sale of food products, etc. A food license consists of 14 digit license number, which can print on all the food packages item. It gives all information regarding the assembling and owner’s permit. The motive of registration is to make the food business operators more responsible that can maintain the quality of food products. Types Of FSSAI License There are different types of food licenses that can depend on the scale of business, and on the turnover provided by the business owner. The government issue different type of license based on the food business operator activity. The types if food licenses are as below: 1) FSSAI Basic Registration: The FSSAI basic license registration for those who have a small-scale business. If their turnover is less than 12 lakh then apply for basic registration. 2) FSSAI State License: The FSSAI State License registration for those who have medium-scale businesses. If their turnover is more than 12 Lakh or up to 20 crores. 3) FSSAI Central License: The FSSAI Central License registration for those who have large-scale businesses. If their turnover is more than 20 crores then it can apply for Central License. Document required for Food License Registration The food license registration document required for the proprietorship Concern or a single person 1) Rental Agreement 2) Pan Card 3) Two Photos 4) ID Proof The food license registration document required for the Partnership Firm 1) Pan Card of Partnership Firm 2) All partner’s Id and Address Proof 3) Two Photos of Each Partner 4) Rental Agreement The food license registration document required for Private Limited Company 1) Pan Card of Private Limited Company. 2) Incorporation Certificate of Private Limited Company. 3) All Director’s Id and Address Proof 4) Two Photos of Each Director. 5) Rental Agreement. Best FSSAI License Consultant in India We are a team of FSSAI Registration centers, helping business owners in the registration, and certification procedures all over India. If you have further queries or doubts, then please visit our website. Tags food license online, food license, fssai license, fssai license registration, fssai license registration online, fssai registration, fssai license fee, fssai license documents, food licensing, fssai renewal, fssai apply online, fssai online, fssai registration form, fssai license registration consultant, fssai license consultant, fssai consultant, food license consultant in Ahmedabad, Food license consultant in Delhi, Food license consultant in Mumbai, Food license consultant in Kolkata

The data we’d collected over the years through many tests just reinforced this. Shipping promotions drove significantly higher growth than any other type of promotion. The perceived value of free shipping was higher than straight discounting of product prices. Put another way, if the average discount of a free shipping promotion was 10 percent, we’d see significantly more demand lift (called elasticity) by offering free shipping than by discounting product prices by 10 percent. It wasn’t even close. Free shipping drove sales. We just had to figure out a sustainable way to offer free shipping.

The perfect salesperson will naturally attract prospects, set a polished first impression, keep prospects engaged as well as educate them, follow up with them at just the right time and handle any objections with expert salesmanship, skillfully close the sale while simultaneously looking for upsell opportunities, and get referrals while retaining them as customers for life. Whether your top salesperson is you or someone on your team, that person will inevitably have a bad day, take vacations, and need benefits. The ASP™ takes the perfect version of your sales process and permanently stamps it into a technology system that works for you 24/7/365, never having a bad day, never needing a vacation, and never requiring benefits. The ASP™ is the growth-hacking framework we implement for our clients that range from traditional brick-and-mortar businesses to venture-backed technology start-ups. It’s a framework that can be applied to any type of business, and in the next several chapters, we’ll dive into ASP™ and its six individual components and show you how best to implement them for your business.

Asylum Records became a power base for David Geffen, with one of the best artist rosters in the business. It became the home label for what was to be known as the California sound. Elliot continued running the management company, most of whose artists recorded on Asylum, whose corporate philosophy was “benevolent protectionism.” The record company was different from other labels and was proud of its noninterference with the private and artistic lives of its artists, who in turn looked to David Geffen and company to insulate and protect them from the shocks and insults of commercially oriented sales and marketing types, aggressive promotion men, and demanding producers. The opening lineup at Asylum included Jackson Browne, the Eagles, and Joni Mitchell, with Linda Ronstadt joining shortly after. In 1974, the legendary Bob Dylan would leave Columbia and release two Top 10 albums with the company before returning to his original label. That didn’t matter to David. Crosby, Stills, Nash, and Young were Atlantic artists and they were doing quite nicely, thank you very much. Besides,

Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.

Here are the six Revenue Dials you can use: Average order value: Increase the amount someone purchases. Frequency: Increase how often someone will buy your service. Price point: Increase or decrease your price point to affect total sales. Customer type: Approach a more lucrative/wealthier customer segment. Product line: Add additional products to make the business more attractive to start. Add-on services: If you’re selling a product like cookies, can you offer a service like setting up birthday parties or cooking at the person’s home?

Here are four examples of Lead Magnets I use: A checklist that can be used to properly perform something I explained in a video. A template for determining, say, a business’s profit margin. An advanced guide that goes further into the details of a subject of one of my videos. A unique book that provides substantial value but is offered for free. For me, it is 11 Side Hustle Ideas to Make $500/Day from Your Phone. The appropriate opt-in incentive depends on your content. Here are other types of examples: A DIY carpenter could offer plans to make a corner table. A marketing YouTuber could offer scripts of what to say on sales phone calls. A landscaping expert might offer recommendations for which kinds of grass to use around the United States. YouTuber Nick True at Mapped Out Money, who makes video tutorials that teach the best practices for using the personal budgeting software YNAB, found that he gets the highest sign-up rates when he offers a checklist that relates to the video. His followers really like having a resource that they can use to put his advice into practice. Jess Dante of Love and London runs a YouTube channel helping viewers plan their trips to London by suggesting lesser-known restaurants and stores to visit. Her superstar opt-in incentive is a free London 101 Guide with everything a first-time visitor needs to know. It’s been downloaded more than 45,000 times. Where you make your call to action will also have an impact on your success building your email list. You can make your call to action in a variety of places or ways inside your videos. One of the best ways is to give a short, relevant tease of the bonus or resource you’re offering within the YouTube video and tell people where they can learn more. CHALLENGE Create a Lead Magnet. It’s time to create your first Lead Magnet using the process we’ve just outlined above. You can use your piece of content from the previous chapter as a base or start something new. Don’t spend more than two hours on the first iteration. If you want to turn it into a big thing later on, great. But start SMALL. Go to MillionDollarWeekend.com to get Lead Magnet templates! (See what I did there?)

Quite a bit more than preponderance of recent neurological and psychiatric research has found that traumatic memories are no more fragmented or elusive than any other type of memory.18 In fact, studies on Holocaust victims and soldiers suffering from PTSD show quite the opposite. Trauma actually heightens memories—the recollections stay sharper, becoming intrusive and hard to forget, even though subjects wish they could.

Quelle rage avez-vous tous de jouer aux tueurs? Ce sont des types sans imagination : ça leur est égal de donner la mort parce qu'ils n'ont aucune idée de ce que c'est que la vie. Je préfère les gens qui ont peur de la mort aux autres : c'est la preuve qu'ils savent vivre.

The Story of the Dictator and the Idiot. Once upon a time two species along the same homo genus existed. Two types of human kind. One was dominant and the other was submissive. One superior, one inferior. One law enforcing, one law abiding. One authoritarian and one obedient. The Dictator and the Idiot. Fundamentally there was no difference between these two. Both had a low IQ. Both neurotic. Both animalistic in nature. But the one became self-ordained to punish the other, tell them what to do, who to be, how to act, and what he can and can not have. This was the Dictator. The other, the Idiot, believed it all and kept living under the rule of the Dictator, believing everything they had to say. The Dictator occasionally made up rules and procedures for the Idiot to follow, in order for the Idiot not to die, be punished, be locked in a time-out, receive 100 lashes, be sent elsewhere or otherwise face different variations of punishments as imposed by the Dictator. Groups of Idiots were born and soon the Dictator saw an opportunity to create rules regarding the ways in which they can and can not have sex, how often, with whom and where, in order to control the Idiot once more. The Idiots obeyed. The Idiots then sold goods and soon the Dictator made a rule that a portion of their sales must go to him. He made up a word too in the process to call this collection system "tax". Groups of Dictators were also born and eventually evolved throughout history to write further rules, indoctrination, engage in the slave trade, human trafficking, rape, drug trades, the savagery of war, establishment of brothels and the repulsive behaviour displayed by half the population today. At some point, the Dictator creates the self-epithet of "Master" and labels the Idiot "Servant" but nothing much changes. A thousand other bynames came to fruition but none as pure and descriptive. "King, Emperor, Pastor, President, Minister," the list goes on. The Idiot evolves to become a silenced, subdued, indoctrinated servant. To allow punishment upon himself against his will, and to listen to the biased opinion of the Dictator as though it were a universal law. The Idiot follows unquestioningly and uncritically. Listening and doing without much thought. The Dictator evolves to write further religious scriptures in various forms on various continents. He writes laws and federal punishments. The Idiot then abides. The Dictator sentences the idiot to a life in jail for self defence. The Idiot abides. The Dictator takes money from the idiot and calls it Tax. The Idiot abides. The Dictator takes land from the Idiot without payment and gives it to another. The Idiot abides. The Dictator forces the Idiot to pay maintenance to his lazy wife. The Idiot abides. This speaks not of the character of the Dictator, but of the Idiot that carries on in his moronic ways. Stumbling over his own subordinate, defeated mind. The Dictator and the Idiot. An ongoing Sattire, a defeated people.

First, you need to ensure that you have enough selling effort to sufficiently cover your target markets. Second, you must develop a sales force capable of effectively selling your products and service. Third, you need to focus them on the right types of customers. And finally, you must provide them with guidance on what types of products to sell.

Take, for instance, the task of training a sales force to sell a new product. The three types of production operations can be easily identified. The conversion of large amounts of raw data about the product into meaningful selling strategies comprehensible to the sales personnel is a process step, which transforms data into strategies. The combination of the various sales strategies into a coherent program can be compared to an assembly step. Here the appropriate product-selling strategies and pertinent market data (such as competitive pricing and availability) are made to flow into one presentation, along with such things as brochures, handouts, and flip charts. The test operation comes in the form of a “dry run” presentation with a selected group of field sales personnel and field sales management. If the dry run fails the test, the material must be “reworked” (another well-established manufacturing concept) to meet the concerns and objections of the test audience.

Since the four types of startups have very different rates of customer adoption and acceptance, their sales and marketing strategies differ dramatically. Even more serious, each Market Type has radically different cash needs. A company creating a new market might be unprofitable for five or more years, while one in an existing market might generate cash in 12-18 months.

Legends can tell the story of a customer on your site, a customer engaging a call center or chat, or any type of interaction pre-or post-sale.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

The majority of the businesses around here seem to advertise that they buy gold, have guns for sale or both. And the locals I’ve happened across seem like the types that traded all of their gold for guns some time ago.

We regret the loss of innocent life to a psycho who shouldn’t have had access to weapons of any sort. We shouldn’t have to keep burying innocents because of the free access to the type of weapons Matthew Christopher was using. That is why Congress is going to pass a gun control bill that will stop the sale of all guns anywhere within the United States. All gun manufacturers will be required to leave the United States, while the American Gun Association will be required to shutdown and its membership rolls will be handed over to the federal government. While we will not go door-to-door to seize weapons, Americans who own weapons will be watched closely. We must do this for the children so they can grow up in a safe environment.

Does it matter if you read to your child from an ebook or a print book? Each type of book has its own merit. Ebooks are a huge convenience, easy to download and take on a trip. Dictionary features give children the ability to instantly discover the meanings of new words and concepts. Print books have a different type of physical presence and carry a different feeling, as children themselves have pointed out.SALE Inc. According to another, similar national survey, kids say they prefer ebooks when they’re out and about and when they don’t want their FOR Publ., friends to know what they’re reading, but that print is better for sharNOT ing with friends and reading at bedtime.31 It strikes me as interesting that most children still prefer print books before going to sleep.

This type of tax structure also minimises the opportunity for citizens to protest against their government. Direct taxes, in particular income tax, are viewed as the category of tax that gives citizens most proof that they are contributing to the public purse. In Arab countries, the majority of tax receipts are derived from indirect sales and customs taxes hidden in the price … These types of tax typically conceal the direct link between tax payments and funding of the public purse, thus weakening public pressure for accountability. At the same time, income tax revenue is negligible and tax evasion is on the rise, particularly among influential social groups, which, in principle, should shoulder the greatest burden in funding the public purse, if only as fair return for their greater share of power and wealth. Moreover, in Arab countries, the share of direct taxes appears to have dropped over time, as a result of increasing resort to indirect taxes.

despite the fact that I’ve never finished high school myself, neither he nor I had a clue what I’d end up doing. I couldn’t type, I’d never filed, and I had horrific computer skills. In the face of my earnestness, he reluctantly pawned me off onto Dr. Hall, who within a couple of weeks was giving me Reviving Ophelia and a stack of other books about adolescent girls to read.

The paperback was compromise enough. And that’s what I’ve become: paper spine, paper limbs, brain of cheapo crumpled paper, the final type that publishers used before surrendering to the touch displays, that bad thin four-times-deinked recycled crap, 100% acidfree postconsumer waste. I have very few books with me here—Hitler’s Secretary: A Firsthand Account, Benjamin Franklin: An American Life, whatever was on the sales table at Foyles on Charing Cross Road, and in the langues anglais section of the FNAC on the Rue de Rennes—books I’m using as models, paragons of what to avoid. I’m writing a memoir, of course—half bio, half autobio, it feels—I’m writing the memoir of a man not me.

If I typed out positive words, printed them out, blended them together with fruit and ice, and spoke all those words into my drink before chugging, would I absorb those positive attributes faster?

#8 Think about what running the business will mean on a day-to-day basis before you start. Every company has different challenges and different needs. A content site means writers, a distribution network, and ad reps. A shopping site means warehousing, customer service, and returns. A drop-ship site means managing remote vendors, outdated stocking information, and customer confusion. A directory site means lots of sales reps, a sophisticated customer relationship management (CRM) system, recurring billing, and customer service people dedicated to helping vendors build their profiles. Manufacturing is its own can of worms. When you think about your company, think about the type of challenges you might face and ask if they are things you personally want to deal with. If yes, make sure you have a clear plan to overcome them and speak to other people in similar situations about their challenges and their solutions. #9

Blanche stared at Emmeline’s door for a few moments, bristling with the desire to knock and trying to conquer her natural inclination to defy the voice of authority. It was one of the reasons she had not lasted in the waitressing, telephone sales, clerking, and typing jobs she’d tried over the years.

When Pestonjee died in November 1962 his son Minoo took over the management. And the business gradually wound up for good. Unlike Pestonjee, who had started his life with nothing, Minoo was born in the lap of luxury – the type who can turn into a spoiled brat. Pestonjee knew his son well and left the management of only the Patna dairy to him. The management of Anand dairy went to Pestonjee’s son-in-law, Lt Col. Kothawala. One day Minoo came to me and said: ‘If you want to ruin anything, ruin the Anand dairy. Don’t touch the Patna dairy because that one is mine.’ The statement revealed the kind of man he was. Periodically, Minoo would discuss the sale of the Anand dairy with me. One day he told me that he had spoken to the board and this time he was absolutely serious about selling the dairy. I spoke to our board members, who agreed that we should buy it, and a price was decided. Then Minoo backed out. He came a second time, again offering to sell. Once more I got the board’s approval to buy the dairy and again he backed out. When Minoo came to me for the third time wanting to sell the dairy, I ordered him to get out of my room. I told him that if he was serious he should bring his entire board to Anand to meet and talk with our board. He brought his entire board – a very distinguished board – and we discussed the sale and the deal was clinched at Rs 17 lakh. The next day, Minoo sold the same dairy to a Marwari gentleman for Rs 17 lakh and, some said, took another Rs 17 lakh under the table for himself. The board of directors of Polson were aghast and exceedingly embarrassed. They came to see me and apologised profusely, saying that they never expected he would do something like this. The legitimate amount of Rs 17 lakh went to Polson Ltd, while it is said that the under-the-table amount went into the Devakaran Nangi Trust which later went broke. By some mysterious divine justice, Minoo lost his entire Rs 17 lakh. This was the end of Pestonjee’s legendary Polson dairy. When Minoo sold the dairy to the Marwari gentleman (who bought it only for its real estate value), the first thing the Marwari did was to order the bust of Pestonjee, which graced the entrance, to be removed and thrown out. Variava called up Kothawala to inform him of this and he immediately telephoned me to say: ‘Dr Kurien, can you please save my father-in-law’s bust from being disgraced?’ I promised him that I would and it has since then been given pride of place in NDDB’s library, a reminder to all of the role that Pestonjee Edulji played in the history of Indian dairying.

Our Software services are Maintain Supplier information and any type of trading business for managing your inventory, purchases, sales, account receivables and payables. You can try First my free versions.

1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new strategy is to increase the size of each of those baskets by one or two items. Quick trippers spend money very fast, and getting them to buy one or two more items is far easier than motivating stock-up shoppers to buy ten or twenty more items. This focus, focus, focus on the quick trip could deliver an easy 30 percent sales lift (and a lot more when the synergies with other types of trips become apparent).

In the Acme Widgets problem, suppose your team decided that the key drivers were the sales force, the consumer marketing strategy, and production costs. You then came up with a list of actionable, top-line recommendations as your initial hypothesis: We can increase widget sales by: • Changing the way we sell our widgets to retail outlets. • Improving the way we market our widgets to consumers. • Reducing the unit cost of our widgets. Let’s begin with a closer look at the sales force. It’s organized geographically (Northeast, Mid-Atlantic, Southeast, etc.) and sells primarily to three types of retail outlets: superstores, department stores, and specialty stores. The team believes that the sales force ought to be organized by customer type—that’s one issue.

What analyses could prove or disprove that belief? You could break out the sales by customer type for each region. If penetration of superstores in the Northeast is higher than in any other region and higher than for the other types of retail outlets, find out why. When you talk to the Northeast sales reps, you might find that they have a better feel for superstores than any other sales team. What if they were put in charge of all superstores across the country and achieved the same penetration? What would that mean for widget sales? The end product of this exercise is what McKinsey calls the issue tree. In other words, you start with your initial hypothesis and branch out at each issue. The result looks like the figure below. When you’ve completed your issue tree, you have your problem-solving map. That’s the easy part. The difficult part will come when you have to dig deep to prove your hypothesis.

In the sales world there is also another type of salesman and this is the salesman that we call “The Sales Clown” this is the type of salesman who is filled with excuses, doesn’t have a defined plan for his life, much less one to achieve the goals of his company, he is inconsistent with the tools that he uses, in fact he doesn’t know what he is doing right and what he is doing wrong.

When I hear salespeople talk about a “presentation,” I’ve learned to ask a series of questions: What type of discovery work have we done? To whom are we presenting, and what do we know about them? Why are we being asked to present? Disappointingly, the response I regularly get is that the prospect has asked the sales group to present a capabilities overview and we agreed to do it. We haven’t done any sales work up to this point and cannot answer the questions I asked. But for some reason, salespeople are excited to go in and get naked without knowing any of the rules. That’s an example of defaulting to the buyer’s process.

Another important component of likability and connecting with a prospect has to do with communication style. We are all different. Some of us move and speak fast while others are more deliberate. Some of us are loud and emotional, and those on the opposite end of the spectrum are more quiet and steady. There are driven, “get to the bottom line as fast as possible” types, and there are the analytical types who want to hear every detail and have the patience to listen.

The old order types were simple and straightforward and mainly sensible. The new order types that accompanied the explosion of high-frequency trading were nothing like them, either in detail or spirit. When, in the summer of 2012, the Puzzle Masters gathered with Brad and Don and Ronan and Rob and Schwall in a room to think about them, there were maybe one hundred fifty different order types. What purpose did each serve? How might each be used? The New York Stock Exchange had created an order type that ensured that the trader who used it would trade only if the order on the other side of his was smaller than his own order; the purpose seemed to be to prevent a high-frequency trader from buying a small number of shares from an investor who was about to crush the market with a huge sale. Direct Edge created an order type that, for even more complicated reasons, allowed the high-frequency trading firm to withdraw 50 percent of its order the instant someone tried to act on it. All of the exchanges offered something called a Post-Only order. A Post-Only order to buy 100 shares of Procter & Gamble at $80 a share says, “I want to buy a hundred shares of Procter & Gamble at eighty dollars a share, but only if I am on the passive side of the trade, where I can collect a rebate from the exchange.” As if that weren’t squirrely enough, the Post-Only order type now had many even more dubious permutations. The Hide Not Slide order, for instance. With a Hide Not Slide order, a high-frequency trader—for who else could or would use such a thing?—would say, for example, “I want to buy a hundred shares of P&G at a limit of eighty dollars and three cents a share, Post-Only, Hide Not Slide.” One of the joys of the Puzzle Masters was their ability to figure out what on earth that meant. The descriptions of single order types filed with the SEC often went on for twenty pages, and were in themselves puzzles—written in a language barely resembling English and seemingly designed to bewilder anyone who dared to read them. “I considered myself a somewhat expert on market structure,” said Brad. “But I needed a Puzzle Master with me to fully understand what the fuck any of it means.” A Hide Not Slide order—it was just one of maybe fifty such problems the Puzzle Masters solved—worked as follows: The trader said he was willing to buy the shares at a price ($80.03) above the current offering price ($80.02), but only if he was on the passive side of the trade, where he would be paid a rebate. He did this not because he wanted to buy the shares. He did this in case an actual buyer of stock—a real investor, channeling capital to productive enterprise—came along and bought all the shares offered at $80.02. The high-frequency trader’s Hide Not Slide order then established him as first in line to purchase P&G shares if a subsequent investor came into the market to sell those shares. This was the case even if the investor who had bought the shares at $80.02 expressed further demand for them at the higher price. A Hide Not Slide order was a way for a high-frequency trader to cut in line, ahead of the people who’d created the line in the first place, and take the kickbacks paid to whoever happened to be at the front of the line.

Companies use various tests and methodologies. One popular test is called the Myers-Briggs Type Indicator. HubSpot uses a methodology called DISC, which stands for four basic personality types: dominant, influential, steady, and conscientious. You can be a mix of more than one trait—a D with a little bit of C mixed in, for example. The basic idea on all of these things is that you answer a zillion random questions, and a piece of software analyzes your answers to determine what kind of person you are. You do the test online. In the DISC assessment, you’re presented with statements to which you must answer yes or no. I am a neat and orderly person. I like peace and quiet. I am very persuasive. I am a very modest type. A week or so after filling out my questionnaire I am sent to a meeting where I will find out my results. It’s a group encounter, with about twenty people. I’m the only person from my department. The others seem to be mostly from sales. I don’t know any of them. DISC is based on concepts created in 1928 by a psychologist named William Marston, who also created the comic book character Wonder Woman. That tells you pretty much all you need to know about DISC. Other people picked up Marston’s concepts in the 1950s and 1970s, and used them to create personality assessment tests. The ideas are pretty much hogwash, and to make things worse, they are put into practice by people with no psychological training or expertise. At

different market types require dramatically different discovery, MVPs, and sales and marketing strategies. In

It dosn't metter how meny type of products. Sale of product is always SAME.

may also include coming up with a number—that is, the amount of money you’d be happy to walk away with when the time comes—and a time frame. Stage two is strategic. It requires learning to view your company as a product itself, not just as a deliverer of products or services, and then building into it the qualities and characteristics that will maximize its value and allow you to have the kind of exit you want. Stage three is about execution. It’s the process you go through to get a deal done, whatever type of exit you may be looking for, be it a sale to a third party, a management

Many customers who purchase these types of items on eBay are collectors, so be aware that condition can either make or break you in terms of your profits. One of my favorite teams to buy and sell is the Chicago bulls!

MICROS POS Systems offers innovative and customer-proven Point-Of-Sales solutions to suit all restaurant types like Fine-Dining, Takeaway, Casual-Dining, Lounges, and Bakery. It is preferred by leading brands in the hospitality business and accredited by successful proprietors and managers of restaurants and bars.

Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales “plays” for each type of opportunity.

First, you need to ensure that you have enough selling effort to sufficiently cover your target markets. Second, you must develop a sales force capable of effectively selling your products and service. Third, you need to focus them on the right types of customers. And finally, you must provide them with guidance on what types of products to sell. If you meet all of these Sales Objectives, you will have a laser-guided sales force that will destroy your targets as well. And that will put a smile on your face. THE

New business sales can be messy. Pretty much anyone who has done it long enough has plenty of embarrassing stories of failure, mistakes, and risk—all things that make analytical types very uncomfortable.

Here’s the trick to significantly improving your SaaS email marketing skills—you have to become a student of it. This means you should: Start collecting great email copy, CTAs, and designs. Understand the objective behind each and every email that businesses send. Try to understand the rationale behind copy, link, and design decisions. There are great websites like Really Good Emails11, Good Email Copy12, and Good Sales Emails.com13 that you can use for your research. These sites categorize email copy and designs by types. As well as this, you should sign up to receive emails from some of the leading SaaS brands. Those include, among others: Drift MailChimp Pipedrive Shopify SurveyMonkey Trello Wistia Zapier You should also sign up to competing products and mailing lists from companies in your sector. I personally signed up to thousands of products and newsletters. It’s great for benchmarking and research. At the time of writing, I’ve already passively collected more than 60,000 emails. Obviously, don’t sign up to your competitors’ products with a business email address! I have a special email address I use for this. This account allows me to get data, understand what other organizations are doing, and find good copy ideas. For example, here’s what a search for ‘Typeform’ gives me: Figure 18.1 – Inbox Inspiration It’s not uncommon for me to sign up several times to the same product or newsletter. This allows me to see what they have learned and to track the evolution of their email marketing program. At LANDR, we created a shared document to keep track of subject lines, offers, and copy we wanted to test. Our copywriter was even going through his junk mail folder to find ideas and inspiration. There are tests we ran that were inspired by copy found in his spam folder. Some of them turned out to be really successful too—so keep your eyes open for inspiration. You can use Evernote, Paper, or any other platform to collaborate on idea generation. Alternatively, you can subscribe to paid services like Mailcharts14 or Mailody15. These services will help you track and understand your competitors’ email programs. Build processes to find and access copy and design ideas. It will help you create better emails, faster. In the next chapter we’ll get started creating our first email sequences.

go into each platform and do some research on what these cohorts naturally watch and engage with. With platforms’ search capabilities constantly improving, you can type in something like “girl dad” in the search bar and find videos relevant to that group.

Instead of blindly making content in a spray-and-pray manner, you can first narrow in on: Your creative unit (such as a standard TikTok video, as opposed to a carousel or photo) Your creative format (such as filming a TikTok video with “pov: you’re a girl dad” in the title), and Platform features you want to use (such as TikTok’s content creation tools to type out the title in-app, as opposed to adding it through a different video editing software).