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Great things are not accomplished by those who yield to trends and fads and popular opinion.
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Jack Kerouac
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Popular culture is a place where pity is called compassion, flattery is called love, propaganda is called knowledge, tension is called peace, gossip is called news, and auto-tune is called singing.
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Criss Jami (Killosophy)
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Great things are not accomplished by those who yield to trends and fads and popular opinion. —JACK KEROUAC
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Anthony Robbins (Unshakeable: Your Financial Freedom Playbook)
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Jonathan had become increasingly disillusioned with living in New York. Something along the lines of: the city, New York fucking City, tedious and boring, its charms as illusory as its facade of authenticity. Its lines were too long. Everything was a status symbol and everything cost too much. There were so many on-trend consumers, standing in lines for blocks to experience a fad dessert, gimmicky art exhibits, a new retail concept store. We were all making such uninspired lifestyle choices. We, including me.
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Ling Ma (Severance)
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Fads swept the youth of the sprawl at the speed of light; entire subcultures could rise overnight, thrive for a dozen weeks, and then vanish utterly.
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William Gibson (Neuromancer (Sprawl, #1))
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Bigotry is one of the oldest and ugliest of trends, so persistent it only counts as a fad because the target keeps changing: Huguenots, Koreans, homosexuals, Muslims, Tutsis, Jews, Quakers, wolves, Serbs, Salem housewives. Nearly every group, so long as it’s small and different, has had a turn, and the pattern never changes—disapproval, isolation, demonization, persecution. Which was one of the reasons it’d be nice to find the switch that turned fads on. I’d like to turn that one off for good.
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Connie Willis (Bellwether)
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Like almost all of Beefheart's recorded work, it was not even "ahead" of its time in 1969. Then and now, it stands outside time, trends, fads, hypes, the rise and fall of whole genres eclectic as walking Christmas trees, constituting a genre unto itself: truly, a musical Monolith if ever there was one.
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Lester Bangs
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Educational trends and fads tend to drive the practices of teachers and schools, making education seem like a frantic pursuit to keep up with something new. If we change our focus from what is new to what is universally true, we invite a more peaceful approach into our educational
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Karen Glass (In Vital Harmony: Charlotte Mason and the Natural Laws of Education)
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...It was only ninety-four pages long, and so obviously wretchedly written it was destined to become a huge fad
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Connie Willis (Bellwether)
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The worst kind of losers are those who silently scavenge for your past mistakes and present them to the public as latest news.
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Michael Bassey Johnson (The Book of Maxims, Poems and Anecdotes)
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Taste—as in personal preference, discernment—is subjective. It’s ephemeral, shaped by trends and fads. It’s one part mouth and nose, two parts ego. Even flavors that professional evaluators agree are “defects” can come to signify superior taste.
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Mary Roach (Gulp: Adventures on the Alimentary Canal)
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Like almost all of Beefheart's recorded work, [Trout Mask Replica] was not even "ahead" of its time in 1969. Then and now, it stands outside time, trends, fads, hypes, the rise and fall of whole genres eclectic as walking Christmas trees, constituting a genre unto itself: truly, a musical Monolith if ever there was one.
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Lester Bangs
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I’m a sucker for trends. I don’t have much in the way of agency. I always want to try whatever’s popular.
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Izumi Suzuki (Terminal Boredom: Stories)
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Everything trending was once not trending. And everything not trending, give it time.
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John Joclebs Bassey (Night of a Thousand Thoughts)
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No fashion or trend is ever outdated, because in due time, it will find its way back.
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John Joclebs Bassey (Night of a Thousand Thoughts)
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I tend to join trends as they're cresting— I told you I was cursed with the initials F.A.D. Astrology's gone in and out of style before; right now, it's peaking in popularity, because people are desperate for a meaning system more nourishing than capitalism.
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Fiona Alison Duncan (Exquisite Mariposa)
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In the past year, Jonathan had become increasingly disillusioned with living in New York. Something along the lines of: the city, New York fucking City, tedious and boring, its charms as illusory as its facade of authenticity. Its lines were too long. Everything was a status symbol and everything cost too much. There were so many on-trend consumers, standing in lines for blocks to experience a fad dessert, gimmicky art exhibits, a new retail concept store. We were all making such inspired lifestyle choices. We, including me.
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Ling Ma (Severance)
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You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore. The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it. On the other hand, the Barbie doll is a trend. When Barbie was invented years ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.
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Al Ries (The 22 Immutable Laws of Marketing)
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Musk’s insistence on explaining the early origins of his passion for electric cars, solar energy, and rockets can come off as insecure. It feels as if Musk is trying to shape his life story in a forced way. But for Musk, the distinction between stumbling into something and having intent is important. Musk has long wanted the world to know that he’s different from the run-of-the-mill entrepreneur in Silicon Valley. He wasn’t just sniffing out trends, and he wasn’t consumed by the idea of getting rich. He’s been in pursuit of a master plan all along. “I really was thinking about this stuff in college,” he said. “It is not some invented story after the fact. I don’t want to seem like a Johnny-come-lately or that I’m chasing a fad or just being opportunistic. I’m not an investor. I like to make technologies real that I think are important for the future and useful in some sort of way.
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Ashlee Vance (Elon Musk: Inventing the Future)
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Without any censorship in the West, fashionable trends of thought and ideas are fastidiously separated from those that are not fashionable, and the latter, without ever being forbidden, have little chance of finding their way into periodicals or books or being heard in colleges. Your scholars are free in the legal sense, but they are hemmed in by the idols of the prevailing fad. There is no open violence, as in the East; however, a selection dictated by fashion and the need to accommodate mass standards frequently prevents the most independent-minded persons from contributing to public life and gives rise to dangerous herd instincts that block successful development. In America, I have received letters from highly intelligent persons—maybe a teacher in a faraway small college who could do much for the renewal and salvation of his country, but the country cannot hear him because the media will not provide him with a forum. This gives birth to strong mass prejudices, to a blindness which is perilous in our dynamic era. An example is the selfdeluding interpretation of the state of affairs in the contemporary world that functions as a sort of a petrified armor around people’s minds, to such a degree that human voices from seventeen countries of Eastern Europe and Eastern Asia cannot pierce it. It will be broken only by the inexorable crowbar of events.
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Aleksandr Solzhenitsyn (A World Split Apart: Commencement Address Delivered at Harvard University, June 8, 1978)
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She spoke about it with such emphasis (somewhat affected) that I could see at once that I was hearing the manifesto of her generation. Every generation has its own set of passions, loves, and interests, which it professes with a certain tenacity, to differentiate it from older generations and to confirm itself in its uniqueness. Submitting to a generation mentality (to this pride of the herd) has always repelled me. After Miss Broz had developed her provocative argument (I've now heard it at least fifty times from people her age) that all mankind is divided into those who give hitchhikers lifts (human people who love adventure) and those who don't (inhuman people who fear life), I jokingly called her a "dogmatist of the hitch." She answered sharply that she was neither dogmatist nor revisionist nor sectarian nor deviationist, that those were all words of ours, that we had invented them, that they belonged to us, and that they were completely alien to them.
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Milan Kundera (The Joke)
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fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks. (A fashion, on the other hand, is a fad that repeats itself. Examples: short skirts for women and double-breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.) When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dolls hit the market in 1983 and started to take off. Coleco’s strategy was to milk the kids for all they were worth. Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage Patch Kids. By 1988 Coleco went into Chapter 11. Coleco died, but the kids live on. Acquired by Hasbro in 1989, the Cabbage Patch Kids are now being handled conservatively. Today they’re doing quite well.
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Al Ries (The 22 Immutable Laws of Marketing)
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But most investors do capitulate eventually. They simply run out of the resolve needed to hold out. Once the asset has doubled or tripled in price on the way up — or halved on the way down — many people feel so stupid and wrong, and are so envious of those who’ve profited from the fad or side-stepped the decline, that they lose the will to resist further. My favorite quote on this subject is from Charles Kindleberger: “There is nothing as disturbing to one’s well-being and judgment as to see a friend get rich” (Manias, Panics, and Crashes: A History of Financial Crises, 1989). Market participants are pained by the money that others have made and they’ve missed out on, and they’re afraid the trend (and the pain) will continue further. They conclude that joining the herd will stop the pain, so they surrender. Eventually they buy the asset well into its rise or sell after it has fallen a great deal. In other words, after failing to do the right thing in stage one, they compound the error by taking that action in stage three, when it has become the wrong thing to do. That’s capitulation. It’s a highly destructive aspect of investor behavior during cycles, and a great example of psychology-induced error at its worst.
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Howard Marks (Mastering The Market Cycle: Getting the odds on your side)
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Western medicine’s love of drawing people into diagnostic categories and applying disease names to small differences and minor bodily changes is not specific to functional disorders – it is a general trend. Pre-diabetes, polycystic ovaries, some cancers and many more conditions have all been subject to the problem of over-inclusive diagnosis. My biggest concern in this regard is the degree to which many people are wholly unaware of the subjective nature of the medical classification of disease. If a person is told they have this or that disorder, they assume it must be right. The Latin names we give to things and the shiny scanning machines make it look as if there is more authority than actually exists. To a certain extent, Sienna pursued each diagnosis she was given, but other people have diagnoses thrust upon them, having no idea that there might be anything controversial about it – and having no idea that they have a choice. Western medicine’s hold on people, and its sense of being systematic and accurate, makes it a powerful force in the transmission of cultural concepts of what constitutes wellness or ill health. But Western medicine is just as enslaved to fads and trends as any other tradition of medicine.
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Suzanne O'Sullivan (The Sleeping Beauties: And Other Stories of Mystery Illness)
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She was pretty in a way I wasn’t used to. Not like most you girls bowing to the latest beauty trends, indulging in temporary body modifications from reshaping their noses to plumping their lips, or hips, or rears, depending on what was in. You boys kept pace with pec implants and by buying new, chiseled jawlines. But fads came and went, and the yous altered their looks as often as the seasons. The meis, lacking the funds for such drastic changes, resorted to painting their faces in bright colors, using semipermanent tattoos, and dyeing their hair.
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Cindy Pon (Want (Want, #1))
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same holds true for high-achieving individuals. They do not do anything mysterious to achieve their results. They do not follow the newest fad or trend. They execute the basics, day in and day out, whether it is how they exercise, eat, learn, invest or work. The critical difference is their ability to adhere to a plan, any plan — that is what sets them apart.
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Lee Colan (Sticking to It: The Art of Adherence)
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The ladies who love it are flattering your ego by lying to your face. You’re an Instagram trend, my friend. A fad. The mullet of our generation.
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Daisy Prescott (Next to You (Love with Altitude, #1))
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In fallenness one drifts along with the fads and trends of the crowd, caught up in the mindless busy-ness, and tranquillized by the secure feeling that everyone else is doing the same thing; things in general seem to have been worked out by us. Heidegger says that, in its fallenness, Dasein ‘becomes blind to all its possibilities, and tranquillizes itself with that which is merely “actual”‘. In its simplest form, fallenness is the non-awareness of what it means to be.
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Michael Watts (Heidegger: An Essential Guide For Complete Beginners)
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Being agile in your company isn’t just a fad; it’s the result of years of research in response to both megatrends that last for years and current trends, which keep their ears to the ground on how things are progressing in real-time. Perhaps the only certainty about the future is that it will be unpredictable, emphasizing the importance of agility.
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Paul Lalovich (Future of Work: From Cubicle to Tribe)
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The seminal paper in the field was published in 1991 by William Sharpe, whose theories underpinned the original creation of the index fund, and was bluntly titled “The Arithmetic of Active Management.”16 This expanded on Sharpe’s earlier work, and addressed the suggestion that the index investing trend that was starting to gain ground at the time was a mere “fad.” The paper articulated what Sharpe saw as two iron rules that must hold true over time: The return on the average actively managed dollar will equal that of a dollar managed passively before costs, and after costs the return on that actively managed dollar will be less than that of a passively managed dollar. In other words, mathematically the market represents the average returns, and for every investor who outperforms the market someone must do worse. Given that index funds charge far less than traditional funds, over time the average passive investor must do better than the average active one. Other academics have later quibbled with aspects of Sharpe’s 1991 paper, with Lasse Heje Pedersen’s “Sharpening the Arithmetic of Active Management” the most prominent example. In this 2016 paper, Pedersen points out that Sharpe’s assertions rest on some crucial assumptions, such as that the “market portfolio” never actually changes. But in reality, what constitutes “the market” is in constant flux. This means that active managers can at least theoretically on average outperform it, and they perform a valuable service to the health of a markets-based economy by doing so. Nonetheless, Pedersen stresses that this should not necessarily be construed as a full-throated defense of active management. “I think that low-cost index funds is one of the most investor-friendly inventions in finance and this paper should not be used as an excuse by active managers who charge high fees while adding little or no value,” he wrote.17 “My arithmetic shows that active management can add value in aggregate, but whether it actually does, and how much, are empirical questions.
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Robin Wigglesworth (Trillions: How a Band of Wall Street Renegades Invented the Index Fund and Changed Finance Forever)
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This basic problem of relevance-cum-subservience has been given an added twist in the modern world, where relevance has become not only hollow but fragile and short-lived. A wider range of choices, a deeper uncertainty of events, a more pressing need for new styles—all this makes for an accelerating turnover of issues, concerns and fads. Nothing tires like a trend or ages faster than a fashion. Today’s bold headline is tomorrow’s yellowing newsprint. Thus the relevance-hungry liberals achieve relevance, but their victory is Pyrrhic. It is precisely as they win that they lose. As they become relevant to one group or movement, they become irrelevant to another and find themselves rudely dismissed. Far from being in the avant-garde, Christian liberals trot smartly behind the times. Far from being genuinely new or radical, they catch up and announce their discoveries breathlessly, only to see the vanguard disappearing down the road on the trail of a different pursuit.
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Os Guinness (The Last Christian on Earth: Uncover the Enemy's Plot to Undermine the Church)
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The cult of self has become an addiction—feeding off the ego of self-glorification. The word cult encompasses many movements and ideas, but simply put, it describes a culture of alternative beliefs, fads, and trends, and tampers with just enough truth to knock many off balance.
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Billy Graham (Billy graham in quotes)
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The architect of popular culture is none other than Satan. He is the chief designer and chief marketer, and he has been branding worldliness since the beginning of time. His methods are shifty and constantly in motion, changing fads and trends to keep the world running in circles, trying to keep up with the latest and greatest.
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Billy Graham (Billy graham in quotes)
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The Scythians: there are civilization, order, and the grace of life, which usually mean compromise, and then there are opponents of civilization: malcontents, lowlifes, misfits, the perpetually frustrated, agents of the prince of darkness. The Scythian cult belongs to the latter group. The inheritors of an ancient guild, clever, disciplined, imaginative, not without resources, they’d do most anything to crush the glass jaws of the million or so people around the world who rule and who determine the fads and trends of civilization.
(After decades, centuries, of somnolence in the shadows and shallows, they wriggled to wakefulness with various ambitions, some well beyond the reach of frail mortals – a purified society, a parallel government, private armies, commercial power. The newly-forged media conglomerate for which Stephanie and Harold Bronson worked was a secondary phenomenon on the vast, complex, international scene and one of many properties the Scythians coveted and for which they hoped to find a place in primary territory, which, as everyone knows, is subject to constant shifts.
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Richard French (The Angel of Recovery (Witnesses, #2))
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The climate has been changing throughout history. Has man caused all these historical fluctuations in weather? No, of course not; but global warming alarmists want to make you feel responsible for natural cycles that have gone on for forever, and you need to know this is basically a moneymaker for some of them. In a way, global warming—or climate change as they now call it, to cover all their bases—is a pseudoscientific fad that comes complete with massive government grants and university research support for scientists, power and big budgets for bureaucrats, and a feel-good crusade for politicians. It’s an unholy combination that has left truth and common sense behind. With all the problems mankind has caused in this world, and all the deadly threats people currently face, claims that climate change is our number one threat, as the alarmists want you to believe, are downright ludicrous. Moreover, the idea that government can “fix” our future weather patterns doesn’t pass the straight-face test. Whatever government does in regulating power and siphoning off zillions of tax dollars for uneconomic, inefficient “green energy” projects will, according to some experts, chill our climate by less than two-hundredths of a degree Celsius over the course of a hundred years! And there is evidence, by the way, that our planet is entering a cooling trend anyway because of reduced solar flares and sunspot activity. What the government’s draconian regulations will actually achieve is not a healthier climate but scarcer and higher-cost energy, fewer jobs, a weaker economy, and a less secure America.
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Sarah Palin (Sweet Freedom: A Devotional)
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Fads, even trends, outside the government market should not be used as building blocks for penetrating the government market.
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Mark Amtower (Selling to the Government: What It Takes to Compete and Win in the World's Largest Market)
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She reverse engineered a startup based on market conditions, industry trends, and nascent investor fads.
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Douglas Rushkoff (Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity)
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Who are your people? You don’t necessarily have to think of them in categories such as age, race, and gender. Instead, you can think of them in terms of shared beliefs and values. You can often follow a fad, craze, or trend by establishing yourself as an authority and simplifying something about the process for others hoping to benefit from it. Use surveys to understand customers and prospects. The more specific, the better. Ask: “What is the number one thing I can do for you?” Use the decision-making matrix to evaluate multiple ideas against one another. You don’t have to choose only one idea, but the exercise can help you decide what to pursue next.
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Anonymous
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Gluten-free” is trendy right now, and everything trendy is a source of ridicule, but the fact is, that for some people, giving up gluten isn’t a trend or a fad, and we would love to be able to eat foods containing gluten. But we can’t because of what it will do to us. It will cause serious harm and there is nothing funny about that.
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Jennifer Esposito (Jennifer's Way: My Journey with Celiac Disease--What Doctors Don't Tell You and How You Can Learn to Live Again)
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A fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave,
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Al Ries (The 22 Immutable Laws of Marketing)
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which one—fad or trend—you are dealing with before you start. It would be much better if you could start with a fad, exploit it for all it was worth, and then turn it into a trend. That may seem like a miracle, but that is in essence what high-tech marketing is all about. Every truly innovative high-tech product starts out as a fad—something with no known market value or purpose but with “great properties” that generate a lot of enthusiasm within an “in crowd” of early adopters. That’s the early market. Then comes a period during which the rest of the world watches to see if anything can be made of this; that is the chasm. If in fact something does come out of it—if a value proposition is discovered that can be predictably delivered to a targetable set of customers at a reasonable price—then a new mainstream market segment forms, typically with a rapidity that allows its initial leaders to
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Geoffrey A. Moore (Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers)
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The line between trends and fads can be blurry. Although some trends may seem to spotlight a currently popular story or cultural event, they typically describe behaviors and beliefs that develop over time. Fads describe something that’s briefly popular but doesn’t last. Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated.
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Rohit Bhargava (Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series))
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Ray was upset by the sheep-like following of new fads and trends. Dressing up was fine, but doing it for the sake of individuality was the important thing.
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Rob Jovanovic (God Save The Kinks: A Biography)
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The popular image of a scientist is a disinterested and objective observer who dispassionately studies empirical data. But in reality, science is marked by fads, trends, paradigms, fashions, feuds, warring camps, petty jealousies, and die-hard beliefs. Conventional science usually reacts to new findings with disparagement. When confronted with the evidence for energy healing, one skeptic exclaimed, “I wouldn’t believe it, even if it were true!” Innovation faces daunting headwinds. The opposition to new therapies has unfortunate side effects. A group of distinguished colleagues and I analyzed US government reports on health-care innovation. We found that the average medical breakthrough takes 17 years to get from lab to patient. Even more startling, only 20% of new treatments jump this “translational gap.” The other 80% are lost forever. The result is that when we seek treatment, we are getting only one fifth of 17-year-old medicine. We would be outraged if we were forced to use a cell phone that was 17 years old, with 80% of its features disabled. But as a society, we treat this paradigm as perfectly reasonable when it comes to taking care of our precious and irreplaceable bodies. The neuroscience establishment fought the idea of neural plasticity tooth and nail. Yet eventually the evidence became too overwhelming to deny, and the weight of scientific opinion began to change. The rats that Marian Diamond studied had either an enriched or an impoverished environment. That changed their brain state. If you’re surrounded by a nurturing physical, emotional, mental, and spiritual environment, you’re in one brain state. If you’re surrounded by danger, uncertainty, and hostility, you’re in a quite different brain state.
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Dawson Church (Bliss Brain: The Neuroscience of Remodeling Your Brain for Resilience, Creativity, and Joy)
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A. W. Tozer saw entertainment creeping into the American church half a century ago when he warned: So today we have the astonishing spectacle of millions of dollars being poured into the unholy job of providing earthly entertainment for the so-called sons of heaven. Religious entertainment is in many places rapidly crowding out the serious things of God. Many churches these days have become little more than poor theaters where fifth-rate “producers” peddle their shoddy wares with the approval of evangelical leaders who can even quote a holy text in defense of their delinquency. And hardly a man dares raise his voice against it. The great god Entertainment amuses his devotees mainly by telling them stories. The love of stories, which is characteristic of childhood, has taken fast hold of the minds of the retarded saints of our day, so much so that not a few persons manage to make a comfortable living by spinning yarns and serving them up in various disguises to church people. What is natural and beautiful in a child may be shocking when it persists into adulthood, and more so when it appears in the sanctuary and seeks to pass for true religion.12 Enough already. Let’s prove A. W. Tozer wrong. Let’s raise our voices against these “fifth-rate peddlers.” Fleeting fads, worldly trends, and pastors who believe that Jesus needs help have to stop.
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Todd Friel (Judge Not: How A Lack of Discernment Led to Drunken Pastors, Peanut Butter Armpits, & the Fall of A Nation)
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The problem is that many so-called trends are actually short-lived fads.
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Rohit Bhargava (Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series))
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Fads describe something that’s briefly popular but doesn’t last.
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Rohit Bhargava (Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series))
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We cannot reinvent our fundamental institutions without going against the created order.
Some Christians are bending God's rules to satisfy self.
As the fads and trends around us come and go, one person endures: Jesus Christ. He is the same yesterday, today and forever. (Heb. 13:8) He is exalted in the heavens, and the earth is His footstool. from: I Never Thought I'd See the Day
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David Jeremiah
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An obvious threat, like 9/11 or Pearl Harbor is not the greatest danger. It is the subtle, camouflaged threat, that creeps up from behind. It is this camouflage that gives reluctant men a way out. "We need not fight. We need not make a fuss. There is nothing to fear." When this is the prevailing view, people who understand a given threat may ask: "What is to be done?" As long as we are isolated individuals, there is nothing to do. The individual may be honest with himself, but groups are not honest. What prevails overall is an optimistic dismissal. "The threat isn't real." This is how Hitler got so far. This is how Communism took over so many countries, and continues today under camouflage. There is nothing the individual can do that will sway the crowd. And as we are a republic, our political system operates according to the psychology of a crowd. The majority are caught up in the fads and media trends of the moment. Cynical and empty publicity characterizes much of our public discourse.
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J.R. Nyquist
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In our digital age, there are more trends by the day, and each fad comes and goes so quickly that it feels like the world has moved on by the time you catch up. Chasing fads is exhausting, unproductive, and, perhaps most damaging of all, it’s a distraction from the fundamentals that
attract far less attention but wield far more power and influence.
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Brock Warner, CFRE (From the Ground Up: Digital Fundraising For Nonprofits)
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Contrarily, the last thing you want to do is join a downward trending market, which usually happens when you hop on a fad bandwagon.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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You want to avoid fad or downward-trending markets.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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Taste - as in personal preference, discernment - is subjective. It's emphemeral, shaped by trends and fads. It's one part mouth and nose, two parts ego.
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Mary Roach (Gulp: Adventures on the Alimentary Canal)
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What will you find in these pages? Juror Chloe Aridjis writes: ‘Ruminative narratives and more boisterous ones; some raw and instinctive, others crafted and scholarly; narratives that interweave highbrow and popular culture, others that possess a poetic stillness or otherworldly aura; works in which the author creates an elaborate alternative reality, and those in which the author is the construct him or herself. The Spanish language is being put to use in new and thrilling ways.’ And Rodrigo Fresán: ‘The adjective “interesting” is an ambiguous one. The expression, “May you live an interesting life” – apocryphally attributed to China by Westerners for many years – has been seen as either a curse or a blessing, but always as something worthy of attention. Beyond the obvious blessings, the quality of the writing, it seems to me that the additional forward-looking appeal of this selection is an eloquent sampling of how one can write in the proper direction/intention for a generation, yes, cursed by the excesses of life online and the easy and base temptations of the so-called literatura del yo – which young people think is a new trend, but is in fact very, very far from that – the compulsion for testimonial, fictions of the self that inevitably crash because they’re going too fast, or going too slow. I like to believe that here you’ll find a resistance to an era’s passing fad, and find instead the commitment to what is timeless and destined to continue engaging what has always nourished and given rise to good fiction: telling the story of a unique world, finding the form and style necessary to explore it, and make it known. In short: welcome to the work of decidedly interesting writers.
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Sigrid Rausing (Granta 155: Best of Young Spanish-Language Novelists 2)
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A word of warning: The absolute worst thing you can do is ask yourself, What products are super popular right now? For example, I can’t tell you how many people I know chased fidget spinners or tried to sell diet supplements. Both trends exploded brightly, and, sure, some people made some money—but they couldn’t build a business, because fidget spinners are a one-off product that don’t serve a direct person, and diet fads change every year. Those people thought they had a business, but what they actually had was a short-term cash flow machine, and most of those sellers are out of business now that their flash-in-the-pan fad has fizzled out.
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Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)
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It's this place, this city and what it turns a person into. We talked about this..[he] had become increasingly disillusioned with living in New York. Something along the lines of: the city..tedious and boring, its charms as illusory as its facade of authenticity. Its lines were too long. Everything was a status symbol and everything cost too much. There were so many on-trend consumers, standing in lines for blocks to experience a fad dessert, gimmicky art exhibits, a new retail concept store. We were all making such uninspired lifestyle choices. We, including me.
Me, nothing really weighed on me, nothing unique. Me, I held down an office job and fiddled around with some photography when the moon hit the Gowanus right. Or something like that, the usual ways of justifying your life, of passing time. With the money I made, I bought Shiseido facial exfoliants, Blue Bottle coffee, Uniqlo cashmere.
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Ling Ma (Severance)