Tools For Success Quotes

All the pieces of the puzzle were in play—money, different forms of currency, taxes, fees, debt, slavery, news, media, conditioning, programming, politicians, political parties, political issues, secret societies, religions, all the isms, et cetera. They were collectively upheld for one single reason—control. Money was the most effective means for control.

Procrastination has become its own solution - a tool I can use to push myself so close to disaster that I become terrified and flee toward success. A more troubling matter is the day-to-day activities that don't have massive consequences when I neglect to do them.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Our culture has become hooked on the quick-fix, the life hack, efficiency. Everyone is on the hunt for that simple action algorithm that nets maximum profit with the least amount of effort. There’s no denying this attitude may get you some of the trappings of success, if you’re lucky, but it will not lead to a calloused mind or self-mastery. If you want to master the mind and remove your governor, you’ll have to become addicted to hard work. Because passion and obsession, even talent, are only useful tools if you have the work ethic to back them up.

Once you can clarify your unique vision for the end goal—comfort, happiness, security, etc.— you can get started on the path toward the reality of success.

you must get the right talent and set the proper expectations. If you don’t, you will pay for the job twice—through your employees’ time and your own.

Almost all arguments are needless because the two ideas being fought over are both broken ideas that stem from a faulty system that’s poisoned by money and power. If you take away money from the equation, people would find that most of the broken ideas and labels they argue over would instantly evaporate. It would behoove humanity to focus on addressing the root issue to solve the myriad of problems stemming from it, and many a root’s problem is money. Money is the main problem that’s holding us back from advancing as a civilization. Well, if you want to be exact, the main problem is the mindset of those who govern, regulate, and influence this planet, which is mostly done with money. So humanity’s mindset is the main problem, and I say ‘humanity’s mindset’ instead of the elite’s mindset because those who govern and regulate the world disseminate their skewed mindset to the common man like an infection, so it also becomes the common man’s mindset. But money is the main problematic tool that those with the skewed mindset who govern and regulate the world utilize to fulfill their agendas.

It is an acceptance of being uncomfortable that drives change.

Should've thought of that before you told my ex-girlfriend I eat live kittens for breakfast." A tiny twinge of guilt. Then the cat wondered what Riley would think of her last successful "shoo-away." "Who knew she'd believe me?" [Mercy responded.] "Oh no? When you 'accidentally' opened the cupboard to expose my 'kitten cage' full of the poor, sad kitties I was going to snack on?" A raised eyebrow. "Wasn't the cage next to my special 'kitten defurring' tools?" "They were obviously fake." Bas just stared at her.

It takes a fearless, unflinching love and deep humility to accept the universe as it is. The most effective way he knew to accomplish that, the most powerful tool at his disposal, was the scientific method, which over time winnows out deception. It can't give you absolute truth because science is a permanent revolution, always subject to revision, but it can give you successive approximations of reality.

It is extraordinarily entertaining to watch the historians of the past ... entangling themselves in what they were pleased to call the "problem" of Queen Elizabeth. They invented the most complicated and astonishing reasons both for her success as a sovereign and for her tortuous matrimonial policy. She was the tool of Burleigh, she was the tool of Leicester, she was the fool of Essex; she was diseased, she was deformed, she was a man in disguise. She was a mystery, and must have some extraordinary solution. Only recently has it occrurred to a few enlightened people that the solution might be quite simple after all. She might be one of the rare people were born into the right job and put that job first.

I am Me. In all the world, there is no one else exactly like me. Everything that comes out of me is authentically mine, because I alone chose it -- I own everything about me: my body, my feelings, my mouth, my voice, all my actions, whether they be to others or myself. I own my fantasies, my dreams, my hopes, my fears. I own my triumphs and successes, all my failures and mistakes. Because I own all of me, I can become intimately acquainted with me. By so doing, I can love me and be friendly with all my parts. I know there are aspects about myself that puzzle me, and other aspects that I do not know -- but as long as I am friendly and loving to myself, I can courageously and hopefully look for solutions to the puzzles and ways to find out more about me. However I look and sound, whatever I say and do, and whatever I think and feel at a given moment in time is authentically me. If later some parts of how I looked, sounded, thought, and felt turn out to be unfitting, I can discard that which is unfitting, keep the rest, and invent something new for that which I discarded. I can see, hear, feel, think, say, and do. I have the tools to survive, to be close to others, to be productive, and to make sense and order out of the world of people and things outside of me. I own me, and therefore, I can engineer me. I am me, and I am Okay.

These problems are real, and you can't turn off real life. So I won't try. Instead, I'll give you a set of tools to help you deal with real life.

As much as others may need to change, or we may want them to change, the only person we can continually inspire, prod, and shape—with any degree of success—is the person in the mirror.

Business leaders make one of two mistakes: overestimating or underestimating their capabilities.

A healthy body leads to a healthy mind and a healthy mind is the most important tool you can have as a business owner.

Communication is how entrepreneurs tell their story, which, in turn, should inspire employees to work smart and encourage customers to action.

Think of one thing you can do that will make a big difference in what you are trying to achieve.

Every entrepreneur faces mediocre moments or points in their careers when they are not meeting their goals. What they do in response to these shortcomings is what either leads them astray or guides them to success.

A Visionaire always takes a step back during a crisis to get out of their own way.

If a craftsman wants to do good work, he must first sharpen his tools.

FEAR is the tool of a man-made devil.

Succeeding in business is no easy task, but my approach, backed by many years of experience, can help each unique entrepreneur—including you—clear the fog and take the next logical steps forward toward the realization of their dreams.

At the core of every successful conversation lies the free flow of relevant information.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Ability will get you success; character will keep you successful.

Algorithms are great tools for improving business results, but its people and their leadership that ultimately determine business success.

In the famous commencement speech Steve Jobs gave at Stanford in 2005 he said, “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

every day, it’s something to reflect on and think about ‘How do I become less competitive in order that I can become more successful?

Procrastination has become a it's own solution - a tool I can use to push myself so close to disaster that I become terrified and flee towards success.

Good habits are the basic tools that will determine whether you are a tortoise or hare in life!

If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.

In other words, you want to become totally bourgeois. You people have all been brainwashed. I imagine that you'd like to become a success or something equally vile.

The master tools of success are invitation, patience, time, gentleness, cooperation and surrender.

Arming employees with the tools, know-how, and mindset needed to successfully innovate on a continual basis will be paramount to organizational survival.

... I tried to end our little duel. I called out pacifying words; I entreated; I finally surrendered. Still Clyde came, my pirate costume so great a success that it had apparently convinced him that we were back in the golden days of romantic old New Orleans when gentlemen decided matters of hot dog honor at twenty paces

If you want an average, successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths: 1) Become the best at one specific thing. 2) Become very good (top 25%) at two or more things. The

Cryptographic tokens can be used as tools of stigmergy to incentivize good behavior and decentivize bad behavior in the context of business systems.

SUCCESS does not mean an absence of problems, it is overcoming problems. Success is not measured by how high we go up in life, but how many times we bounce back when we fall down.

If you fail at the large things it means you have not large ambitions. Concentration, focus - that is all. The aptitudes come, the tools forge themselves.

In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.

I have a little different definition of evil than most people. When you have the opportunity and the ability to do good and you do nothing, that's evil. Evil doesn't always have to be an overt act, it can be merely the absence of good.

You are equipped with strong bodies and educated minds. Add to these an unshakable faith in a divine providence and you have the tools by which you may build a successful life. Make each day your masterpiece and live so nobly that you may witness honestly each day: Whatever came to your hands this day, you did it to the best of your ability

Behind many a successful person lies a string of lucky breaks that we have no inkling about.

At cocktail parties, I played the part of a successful businessman's wife to perfection. I smiled, I made polite chit-chat, and I dressed the part. Denial and rationalization were two of my most effective tools in working my way through our social obligations. I believed that playing the roles of wife and mother were the least I could do to help support Tom's career. During the day, I was a puzzle with innumerable pieces. One piece made my family a nourishing breakfast. Another piece ferried the kids to school and to soccer practice. A third piece managed to trip to the grocery store. There was also a piece that wanted to sleep for eighteen hours a day and the piece that woke up shaking from yet another nightmare. And there was the piece that attended business functions and actually fooled people into thinking I might have something constructive to offer. I was a circus performer traversing the tightwire, and I could fall off into a vortex devoid of reality at any moment. There was, and had been for a very long time, an intense sense of despair. A self-deprecating voice inside told me I had no chance of getting better. I lived in an emotional black hole. p20-21, talking about dissociative identity disorder (formerly multiple personality disorder).

Being a successful student is about more than reading, writing, and 'rithmetic. It's about being a skilled negotiator, a keen observer, and a master planner.

success depends not on having strong willpower, but in developing mental and emotional tools to help you experience the world differently.

Progressive’ means that success is a journey, not a destination. It’s an ongoing process. We never arrive.

A positive mind is the sharpest tool that brings down the monuments of failure. The quickest way to fail is to murder your mind with negative thoughts!

I don’t know the key to success, but the key to failure is trying to please everybody. – Bill Cosby

Attempting to succeed without embracing the tools immediately available for your success is no less absurd than trying to row a boat by drawing only your hands through the water or trying to unscrew a screw using nothing more than your fingernail.

It doesn't matter what the manifest problem was in our childhood family. In a home where a child is emotionally deprived for one reason or another that child will take some personal emotional confusion into his or her adult life. We may spin our spiritual wheels in trying to make up for childhood's personal losses, looking for compensation in the wrong places and despairing that we can find it. But the significance of spiritual rebirth through Jesus Christ is that we can mature spiritually under His parenting and receive healing compensation for these childhood deprivations. Three emotions that often grow all out of proportion in the emotionally deprived child are fear, guilt, and anger. The fear grows out of the child's awareness of the uncontrollable nature of her fearful environment, of overwhelming negative forces around her. Her guilt, her profound feelings of inadequacy, intensify when she is unable to put right what is wrong, either in the environment or in another person, no matter how hard she tries to be good. If only she could try harder or be better, she could correct what is wrong, she thinks. She may carry this guilt all her life, not knowing where it comes from, but just always feeling guilty. She often feels too sorry for something she has done that was really not all that serious. Her anger comes from her frustration, perceived deprivation, and the resultant self-pity. She has picked up an anger habit and doesn't know how much trouble it is causing her. A fourth problem often follows in the wake of the big three: the need to control others and manipulate events in order to feel secure in her own world, to hold her world together- to make happen what she wants to happen. She thinks she has to run everything. She may enter adulthood with an illusion of power and a sense of authority to put other people right, though she has had little success with it. She thinks that all she has to do is try harder, be worthier, and then she can change, perfect, and save other people. But she is in the dark about what really needs changing."I thought I would drown in guilt and wanted to fix all the people that I had affected so negatively. But I learned that I had to focus on getting well and leave off trying to cure anyone around me." Many of those around - might indeed get better too, since we seldom see how much we are a key part of a negative relationship pattern. I have learned it is a true principle that I need to fix myself before I can begin to be truly helpful to anyone else. I used to think that if I were worthy enough and worked hard enough, and exercised enough anxiety (which is not the same thing as faith), I could change anything. My power and my control are illusions. To survive emotionally, I have to turn my life over to the care of that tender Heavenly Father who was really in charge. It is my own spiritual superficiality that makes me sick, and that only profound repentance, that real change of heart, would ultimately heal me. My Savior is much closer than I imagine and is willing to take over the direction of my life: "I am the vine, ye are the branches: He that abideth in me, and I in him, the same bringeth forth much fruit: for without me, ye can do nothing." (John 15:5). As old foundations crumble, we feel terribly vulnerable. Humility, prayer and flexibility are the keys to passing through this corridor of healthy change while we experiment with truer ways of dealing with life. Godly knowledge, lovingly imparted, begins deep healing, gives tools to live by and new ways to understand the gospel.

A CRASH COURSE FOR SUCCESS    • Play to win and not to lose.    • Learn from other people’s mistakes.    • Associate with people of high moral character.    • Give more than you get.    • Don’t look for something for nothing.    • Always think long term.    • Evaluate your strengths and build on them.    • Always keep the larger picture in mind when making a decision.    • Never compromise your integrity.

Nothing fails like success. In other words, when a challenge in life is met by a response that is equal to it, you have success. But when the challenge moves to a higher level, the old, once successful response no longer works—it fails; thus, nothing fails like success.

Does it follow that I reject all authority? Perish the thought. In the matter of boots, I defer to the authority of the bootmaker; concerning houses, canals, or railroads, I consult the architect or the engineer For such special knowledge I apply to such a "savant." But I allow neither the bootmaker nor the architect nor the "savant" to impose his authority on me. I listen to them freely and with all the respect merited by their intelligence, their character, their knowledge, reserving always my incontestable right of criticism and censure. I do not content myself with consulting a single authority in any special branch; I consult several; I compare their opinions and choose that which seems to me soundest. But I recognize no infallible authority, even m special questions; consequently, whatever respect I may have for the honesty and the sincerity of an individual, I have no absolute faith in any person. Such a faith would be fatal to my reason, to my liberty, and even to the success of my undertakings; it would immediately transform me into a stupid slave, the tool of other people's will and interests.

Realisation’ means it is an experience. Outside forces cannot make me feel successful. I have to feel it within myself. It is internal not external. That is why what often appears success externally may be total hollowness internally.

Once you familiarize yourself with your tools, you should forget about them. It will only throw you off-balance. In all these ‘rolling shit into little balls’ types who spend hours of time and reams of paper saying nothing, literary masturbators, they concentrate on the vehicle more than what they want to produce. That impedes the end result and defeats the purpose. You must lose consciousness of the medium or mechanics to do the impossible. Like Nijinsky who explained how he gave the impression of hovering in mid-air – ‘I just pause when I get there.’ In a child-like way, real magicians innocently do the simplest thing. The objective is all they think about. I just want to make music the way I hear it. The ends justify the means, and the means become inconsequential.

Everyone is on the hunt for that simple action algorithm that nets maximum profit with the least amount of effort. There’s no denying this attitude may get you some of the trappings of success, if you’re lucky, but it will not lead to a calloused mind or self-mastery. If you want to master the mind and remove your governor, you’ll have to become addicted to hard work. Because passion and obsession, even talent, are only useful tools if you have the work ethic to back them up.

Attitude is the foundation to success. The greater the success, the stronger the foundation.

Success is the progressive realisation of a worthy goal. – Earl Nightingale

When our brains constantly scan for and focus on the positive, we profit from three of the most important tools available to us: happiness, gratitude, and optimism.

The tragedy is that there are many walking encyclopedias who are living failures.

Success is not an accident. It is the result of your attitude and your attitude is a choice. Hence success is a matter of choice and not chance.

Literacy rate tells us about the section of society who can read and write, but do we have a tool which can share the stats about out how many educated illiterates we have in our society.

But here’s the secret to success when you possess a much-larger-than-average-size cock. You can’t just wave it around like a big bat. You’ve got to treat it like a baseball manager does a closer. A cock with firepower is your secret weapon, and it’s worth its weight in gold if you know what to do with the rest of the lineup. Meaning, the dick should never be the star of the show. The woman’s name should be the one in lights, and you need to make her feel that way from start to finish. Warm her up right. Use all your tools—hands, fingers, mouth, tongue, words.

Super achievers don’t waste time in unproductive thoughts, esoteric thoughts or catastrophic thoughts. They think constructively and they know that their level of thinking determines their success.

to compose a successful critical commentary:   1. You should attempt to re-express your target’s position so clearly, vividly, and fairly that your target says, “Thanks, I wish I’d thought of putting it that way.” 2. You should list any points of agreement (especially if they are not matters of general or widespread agreement). 3. You should mention anything you have learned from your target. 4. Only then are you permitted to say so much as a word of rebuttal or criticism.

When our brains constantly scan for and focus on the positive, we profit from three of the most important tools available to us: happiness, gratitude, and optimism. The role happiness plays should be obvious—the more you pick up on the positive around you, the better you’ll feel—and we’ve already seen the advantages to performance that brings. The second mechanism at work here is gratitude, because the more opportunities for positivity we see, the more grateful we become. Psychologist Robert Emmons, who has spent nearly his entire career studying gratitude, has found that few things in life are as integral to our well-being.11 Countless other studies have shown that consistently grateful people are more energetic, emotionally intelligent, forgiving, and less likely to be depressed, anxious, or lonely. And it’s not that people are only grateful because they are happier, either; gratitude has proven to be a significant cause of positive outcomes. When researchers pick random volunteers and train them to be more grateful over a period of a few weeks, they become happier and more optimistic, feel more socially connected, enjoy better quality sleep, and even experience fewer headaches than control groups.

Yesterday it was sun outside. The sky was blue and people were lying under blooming cherry trees in the park. It was Friday, so records were released, that people have been working on for years. Friends around me find success and level up, do fancy photo shoots and get featured on big, white, movie screens. There were parties and lovers, hand in hand, laughing perfectly loud, but I walked numbly through the park, round and round, 40 times for 4 hours just wanting to make it through the day. There's a weight that inhabits my chest some times. Like a lock in my throat, making it hard to breathe. A little less air got through and the sky was so blue I couldn’t look at it because it made me sad, swelling tears in my eyes and they dripped quietly on the floor as I got on with my day. I tried to keep my focus, ticked off the to-do list, did my chores. Packed orders, wrote emails, paid bills and rewrote stories, but the panic kept growing, exploding in my chest. Tears falling on the desk tick tick tick me not making a sound and some days I just don't know what to do. Where to go or who to see and I try to be gentle, soft and kind, but anxiety eats you up and I just want to be fine. This is not beautiful. This is not useful. You can not do anything with it and it tries to control you, throw you off your balance and lovely ways but you can not let it. I cleaned up. Took myself for a walk. Tried to keep my eyes on the sky. Stayed away from the alcohol, stayed away from the destructive tools we learn to use. the smoking and the starving, the running, the madness, thinking it will help but it only feeds the fire and I don't want to hurt myself anymore. I made it through and today I woke up, lighter and proud because I'm still here. There are flowers growing outside my window. The coffee is warm, the air is pure. In a few hours I'll be on a train on my way to sing for people who invited me to come, to sing, for them. My own songs, that I created. Me—little me. From nowhere at all. And I have people around that I like and can laugh with, and it's spring again. It will always be spring again. And there will always be a new day.

Building purpose in a creative group is not about generating a brilliant moment of breakthrough but rather about building systems that can churn through lots of ideas in order to help unearth the right choices. This is why Catmull has learned to focus less on the ideas than on people—specifically, on providing teams with tools and support to locate paths, make hard choices, and navigate the arduous process together.

Cermak said, “Those therapists who work successfully with this population have learned to honor the client’s need to keep a lid on his or her feelings. The most effective therapeutic process involves swinging back and forth between uncovering feelings and covering them again, and it is precisely this ability to modulate their feelings that PTSD clients have lost. They must feel secure that their ability to close their emotions down will never be taken away from them, but instead will be honored as an important tool for living. The initial goal of therapy here is to help clients move more freely into their feelings with the assurance that they can find distance from them again if they begin to be overwhelmed. Once children from chemically dependent homes, adult children of alcoholics, and other PTSD clients become confident that you are not going to strip them of their survival mechanisms, they are more likely to allow their feelings to emerge, if only for a moment. And that moment will be a start.” (58)

Technology consultancies that design and sell these advanced AI systems may have difficulty being objective about the potential job displacement caused by those very tools. - Roger Spitz, Disrupt With Impact: Achieve Business Success in an Unpredictable Wold

We have gone sick by following a path of untrammelled rationalism, male dominance, attention to the visible surface of things, practicality, bottom-line-ism. We have gone very, very sick. And the body politic, like any body, when it feels itself to be sick, it begins to produce antibodies, or strategies for overcoming the condition of dis-ease. And the 20th century is an enormous effort at self-healing. Phenomena as diverse as surrealism, body piercing, psychedelic drug use, sexual permissiveness, jazz, experimental dance, rave culture, tattooing, the list is endless. What do all these things have in common? They represent various styles of rejection of linear values. The society is trying to cure itself by an archaic revival, by a reversion to archaic values. So when I see people manifesting sexual ambiguity, or scarifying themselves, or showing a lot of flesh, or dancing to syncopated music, or getting loaded, or violating ordinary canons of sexual behaviour, I applaud all of this; because it's an impulse to return to what is felt by the body -- what is authentic, what is archaic -- and when you tease apart these archaic impulses, at the very centre of all these impulses is the desire to return to a world of magical empowerment of feeling. And at the centre of that impulse is the shaman: stoned, intoxicated on plants, speaking with the spirit helpers, dancing in the moonlight, and vivifying and invoking a world of conscious, living mystery. That's what the world is. The world is not an unsolved problem for scientists or sociologists. The world is a living mystery: our birth, our death, our being in the moment -- these are mysteries. They are doorways opening on to unimaginable vistas of self-exploration, empowerment and hope for the human enterprise. And our culture has killed that, taken it away from us, made us consumers of shoddy products and shoddier ideals. We have to get away from that; and the way to get away from it is by a return to the authentic experience of the body -- and that means sexually empowering ourselves, and it means getting loaded, exploring the mind as a tool for personal and social transformation. The hour is late; the clock is ticking; we will be judged very harshly if we fumble the ball. We are the inheritors of millions and millions of years of successfully lived lives and successful adaptations to changing conditions in the natural world. Now the challenge passes to us, the living, that the yet-to-be-born may have a place to put their feet and a sky to walk under; and that's what the psychedelic experience is about, is caring for, empowering, and building a future that honours the past, honours the planet and honours the power of the human imagination. There is nothing as powerful, as capable of transforming itself and the planet, as the human imagination. Let's not sell it straight. Let's not whore ourselves to nitwit ideologies. Let's not give our control over to the least among us. Rather, you know, claim your place in the sun and go forward into the light. The tools are there; the path is known; you simply have to turn your back on a culture that has gone sterile and dead, and get with the programme of a living world and a re-empowerment of the imagination. Thank you very, very much.

To step inside a sealed, twelve-by-twelve-foot space with a wild animal that is many times your size is extremely hazardous to say the least. Yet sending these frightened animals out into the real world without giving them tools to safely deal with a new environment...could be disastrous. It would not be unlike sending a soldier on a mission without any training. Clearly, it was not a scenario lending itself toward safety or success for either horse or new owner.

Black-and-white thinking is the addict's mentality, which can be a bar to recovery when one is still active. But an addict who finds the willingness can then rely on the same trait to stay clean: "Just don't drink," they say in AA. How's that going to work for an addicted eater? Food addicts have to take the tiger out of the cage three times a day. I've read that some drinkers have tried "controlled drinking," and it hasn't been very successful. Eaters don't just have to try it; they must practice it to survive. Having a food plan is an attempt to address that, and having clear boundaries is a key to its working. But the comfort of all or nothing is just out of reach. ... I'm saying that food addicts, unlike alcoholics and may others, have both to try for perfection and to accept that perfection is unattainable, and that the only tool left is a wholesome discipline. The problem is, if we had any clue about wholesome discipline, we wouldn't be addicts.

A young man asked Socrates the secret to success. Socrates told the young man to meet him near the river the next morning. They met and Socrates asked the young man to walk with him toward the river. When the water got up to their necks, Socrates took the young man by surprise and pushed him under the water. The boy struggled to get out but Socrates kept him there. When the boy started turning blue, Socrates raised the boy’s head out of the water. The first thing the boy did was to take a deep breath of air. Socrates asked, “What did you want the most when you were under water?” The boy replied, “Air.” Socrates said, “That is the secret to success. When you want success as badly as you wanted air underwater, you will have it.” There is no other secret. This is called the burning desire.

We climbed this hill. Each step up we could see farther, so of course we kept going. Now we’re at the top. Science has been at the top for a few centuries now. And we look out across the plain and we see this other tribe dancing around above the clouds, even higher than we are. Maybe it’s a mirage, maybe it’s a trick. Or maybe they just climbed a higher peak we can’t see because the clouds are blocking the view. So we head off to find out—but every step takes us downhill. No matter what direction we head, we can’t move off our peak without losing our vantage point. So we climb back up again. We’re trapped on a local maximum. But what if there is a higher peak out there, way across the plain? The only way to get there is to bite the bullet, come down off our foothill and trudge along the riverbed until we finally start going uphill again. And it’s only then you realize: Hey, this mountain reaches way higher than that foothill we were on before, and we can see so much better from up here. But you can’t get there unless you leave behind all the tools that made you so successful in the first place. You have to take that first step downhill.

AS A HUNTER I am looked down upon in Western society. I am portrayed as a brute. I am denigrated and spat upon, and thought of as a slow-witted anachronism, the dregs of a discredited culture. This happened quickly when one looks at human history. The skills I possess—the ability to track, hunt, kill, and dress out my prey so it can be served at a table to feed others—were prized for tens of thousands of years. Hunters fed those in the tribe and family who could not hunt well or did not hunt because they weren’t physically able to. The success of the hunter produced not only healthy food and clothing, tools, medicine, and amenities, but a direct hot-blooded connection with God and the natural world. The hunter was the provider, and exalted as such.

Basically, CEOs have five essential choices for deploying capital—investing in existing operations, acquiring other businesses, issuing dividends, paying down debt, or repurchasing stock—and three alternatives for raising it—tapping internal cash flow, issuing debt, or raising equity. Think of these options collectively as a tool kit. Over the long term, returns for shareholders will be determined largely by the decisions a CEO makes in choosing which tools to use (and which to avoid) among these various options. Stated simply, two companies with identical operating results and different approaches to allocating capital will derive two very different long-term outcomes for shareholders.

You make out with a boy because he’s cute, but he has no substance, no words to offer you. His mouth tastes like stale beer and false promises. When he touches your chin, you offer your mouth up like a flower to to be plucked, all covered in red lipstick to attract his eye. When he reaches his hand down your shirt, he stops, hand on boob, and squeezes, like you’re a fruit he’s trying to juice. He doesn’t touch anything but skin, does not feel what’s within. In the morning, he texts you only to say, “I think I left the rest of my beer at your place, but it’s cool, you can drink it. Last night was fun.” You kiss a girl because she’s new. Because she’s different and you’re twenty two, trying something else out because it’s all failed before. After spending six weekends together, you call her, only to be answered by a harsh beep informing you that her number has been disconnected. You learn that success doesn’t come through experimenting with your sexuality, and you’re left with a mouth full of ruin and more evidence that you are out of tune. You fall for a boy who is so nice, you don’t think he can do any harm. When he mentions marriage and murder in the same sentence, you say, “Okay, okay, okay.” When you make a joke he does not laugh, but tilts his head and asks you how many drinks you’ve had in such a loving tone that you sober up immediately. He leaves bullet in your blood and disappears, saying, “Who wants a girl that’s filled with holes?” You find out that a med student does. He spots you reading in a bar and compliments you on the dust spilling from your mouth. When you see his black doctor’s bag posed loyally at his side, you ask him if he’s got the tools to fix a mangled nervous system. He smiles at you, all teeth, and tells you to come with him. In the back of his car, he covers you in teethmarks and says, “There, now don’t you feel whole again.” But all the incisions do is let more cold air into your bones. You wonder how many times you will collapse into ruins before you give up on rebuilding. You wonder if maybe you’d have more luck living amongst your rubble instead of looking for someone to repair it. The next time someone promises to flood you with light to erase your dark, you insist them you’re fine the way you are. They tell you there’s hope, that they had holes in their chest too, that they know how to patch them up. When they offer you a bottle in exchange for your mouth, you tell them you’re not looking for a way out. No, thank you, you tell them. Even though you are filled with ruins and rubble, you are as much your light as you are your dark.

Mrs Loudon was even more successful than her husband thanks to a single work, Practical Instructions in Gardening for Ladies, published in 1841, which proved to be magnificently timely. It was the first book of any type ever to encourage women of elevated classes to get their hands dirty and even to take on a faint glow of perspiration. This was novel almost to the point of eroticism. Gardening for Ladies bravely insisted that women could manage gardening independent of male supervision if they simply observed a few sensible precautions – working steadily but not too vigorously, using only light tools, never standing on damp ground because of the unhealthful emanations that would rise up through their skirts.

What do I want? 2. What are my choices? 3. What assumptions am I making? 4. What am I responsible for? 5. How else can I think about this? 6. What is the other person thinking, feeling, and wanting? 7. What am I missing or avoiding? 8. What can I learn? … from this person or situation? … from this mistake or failure? … from this success? 9. What action steps make the most sense? 10. What questions should I ask (myself or others)? 11. How can I turn this into a win-win? 12. What’s possible?

The reason knowledge workers are losing their familiarity with deep work is well established: network tools. This is a broad category that captures communication services like e-mail and SMS, social media networks like Twitter and Facebook, and the shiny tangle of infotainment sites like BuzzFeed and Reddit. In aggregate, the rise of these tools, combined with ubiquitous access to them through smartphones and networked office computers, has fragmented most knowledge workers’ attention into slivers.

You go out into your world, and try and find the things that will be useful to you. Your weapons. Your tools. Your charms. You find a record, or a poem, or a picture of a girl that you pin to the wall and go, "Her. I'll try and be her. I'll try and be her - but here." You observe the way others walk, and talk, and you steal little bits of them - you collage yourself out of whatever you can get your hands on. You are like the robot Johnny 5 in Short Circuit, crying, "More input! More input for Johnny 5! as you rifle through books and watch films and sit in front of the television, trying to guess which of these things that you are watching - Alexis Carrington Colby walking down a marble staircase; Anne of Green Gables holding her shoddy suitcase; Cathy wailing on the moors; Courtney Love wailing in her petticoat; Dorothy Parker gunning people down; Grace Jones singing "Slave to the Rhythm" - you will need when you get out there. What will be useful. What will be, eventually, you? And you will be quite on your own when you do all this. There is no academy where you can learn to be yourself; there is no line manager slowly urging you toward the correct answer. You are midwife to yourself, and will give birth to yourself, over and over, in dark rooms, alone. And some versions of you will end in dismal failure - many prototypes won't even get out the front door, as you suddenly realize that no, you can't style-out an all-in-one gold bodysuit and a massive attitude problem in Wolverhampton. Others will achieve temporary success - hitting new land-speed records, and amazing all around you, and then suddenly, unexpectedly exploding, like the Bluebird on Coniston Water. But one day you'll find a version of you that will get you kissed, or befriended, or inspired, and you will make your notes accordingly, staying up all night to hone and improvise upon a tiny snatch of melody that worked. Until - slowly, slowly - you make a viable version of you, one you can hum every day. You'll find the tiny, right piece of grit you can pearl around, until nature kicks in, and your shell will just quietly fill with magic, even while you're busy doing other things. What your nature began, nature will take over, and start completing, until you stop having to think about who you'll be entirely - as you're too busy doing, now. And ten years will pass without you even noticing. And later, over a glass of wine - because you drink wine now, because you are grown - you will marvel over what you did. Marvel that, at the time, you kept so many secrets. Tried to keep the secret of yourself. Tried to metamorphose in the dark. The loud, drunken, fucking, eyeliner-smeared, laughing, cutting, panicking, unbearably present secret of yourself. When really you were about as secret as the moon. And as luminous, under all those clothes.

The Lord prepared Moses for his ministry and took eighty years to do it. He was raised as a prince in Egypt and taught all that the wise men in Egypt knew. Some scholars believe that Moses was in line to be the next Pharaoh. Yet Moses gave all this up to identify with the people of God in their suffering (Heb. 11:24–27). God gave Moses a forty-year “post-graduate course” as a shepherd in the land of Midian, a strange place for a man with all the learning of Egypt in his mind. But there were lessons to be learned in solitude and silence, and in taking care of ignorant sheep, that Moses could never have learned in the university in Egypt. God has different ways of training His servants, and each person’s training is tailor-made by the Lord.

Hank Green's Secrets of Productivity: 1.) I have convinced myself that if I am not using all of the tools I have in my disposal to do the maximum amount of good [...] then I am less of a good person than I could otherwise could be. [...] 2.) I intentionally put myself in situations where people who I care about and who I respect rely on me to do things, which is very motivating. [...] 3.) I don't get caught up in doing everything perfectly. [...] I just want to try stuff and if it explodes... it exploded! And I learned! 4.) I love giving other people responsibility. I love putting them in difficult situations and saying: "Figure this out. Help me do this." And if they do it wrong or if they do it differently than how I would have done it, I don't get mad as long as they're learning, because there's no way to get good at stuff except to do it and fail and learn. [...] 5.) I follow and cultivate my own curiosity. I think curiosity is one of the top two or three human characteristics. It's something that I really like about myself. [...] I want to understand stuff! I want to understand people! Following my curiosity so frequently leads me to better life decisions and better business decisions but also - just feeling better! You're never going to feel bad about your whole life if you loved people and you were curious. I mean, that's kind of all I want!

I felt drained and frustrated (not to mention flat-out dirty) operating within a framework that positioned the criminal legal system as the primary remedy for sexual violence. The prison-industrial complex, to which the mainstream rape crisis movement is intimately and often unquestioningly linked, is an embodiment of nonconsent used to reinforce race and class inequality. Prisons take away the rights of people, primarily poor people of color, to control their own lives and bodies. This is glaringly apparent when one sits in a courtroom and observes the ways in which race, class, and power intersect in this space. How, then, do we as a movement whose fundamental principle is consent see this as an appropriate solution? A successful anti-rape movement will focus not only on how rape upholds male supremacy, but also on how it serves as a tool to maintain white supremacy and myriad other oppressive systems. When this is done, the importance of creating alternative ways to address violence becomes more apparent, and the state-sponsored systems that reproduce inequality seem less viable options for true transformative change.

But the process should not be confused with science. When tests are used as selections devices, they're not a neutral tool; they become a large factor int he very equation they purport to measure. For one thing, the tests tend to screen out - or repel - those who would upset the correlation. If a man can't get into the company in the first place because he isn't the company type, he can't very well get to be an executive and be tested in a study to find out what kind if profile subsequent executives should match. Long before personality tests were invented, of course, plenty of companies proved that if you only hire people of a certain type, then all your successful men will be people of that type. But no one confused this with the immutable laws of science.

Potential literature is what we might call language in the hands of a crafty reader, the way potential music is sound to a crafty listener. Reading, no matter what you're reading, presupposes a belief in the potential of the text - to speak to you, enlighten you, stir your imagination or temporarily distract you - just as living, if it is to have any sense, presupposes a belief in the potential of your life. [...] To live your life craftily, whether you read it as a labyrinth or a puzzle or simply a long combinatorial succession of evenings and mornings, is to move through it with the purpose and the security that come from knowing you hold the tools to give it shape and meaning.

How is Life Full of Choices? When we eat too much, we make a choice to be overweight. When we drink too much, we make a choice to have a headache the next day. If we drink and drive, we choose to risk being killed or killing someone in an accident. When we ill-treat people, we choose to be ill-treated in return. When we don’t care about other people, we choose not to be cared for by them. When we light up a cigarette, we choose to invite cancer. Choices have consequences. The most important thing to understand is that we are all free to the point of making choices. but, after we make a choice, the choice controls the chooser. We have no more choices. What is success? Series of positive choices is called success and series of negative choices is called failure. We have an equal opportunity to be unequal. The choice is ours. Life can be compared to a pottery maker who shapes clay in any form he wants. Similarly we can mould our lives into any shape we want.

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

I have missed it my little Chinese book. Forty-four. What is more important, fame or integrity. What is more valuable, money or happiness. What is more dangerous, success or failure. If you look to others for fulfillment, you will never be fulfilled. If your happiness depends on money, you will never be happy. Be content with what you have and take joy in the way things are. When you realize you have all you need, the World belongs to you. Thirty-six. If you want to shrink something, you must first expand it. If you want to get rid of something, you must first allow it to flourish. If you want to take something, you must allow it to be given. The soft will overcome the hard. The slow will beat the fast. Don’t tell people the way, just show them the results. Seventy-four. If you understand that all things change constantly, there is nothing you will hold on to, all things change. If you aren’t afraid of dying, there is nothing you can’t do. Trying to control the future is like trying to take the place of the Master Carpenter. When you handle the Master Carpenter’s tools, chances are that you’ll cut your hand. Thirty-three. Knowing other people is intelligence, knowing yourself is wisdom. Mastering other people is strength, mastering yourself is power. If you realize that what you have is enough, you are rich truly rich. Stay in the center and embrace peace, simplicity, patience and compassion. Embrace the possibility of death and you will endure. Embrace the possibility of life and you will endure. This little book feeds me. It feeds me food I didn’t know existed, feeds me food I wanted to taste, and have never tasted before, food that will nourish me and keep me full and keep me alive. I read it and it feeds me. It lets me see what my life is in simple terms, it simply is what it is, and I can deal with my life on those terms. It is not complicated unless I make it so. It is not difficult unless I allow it to be. A second is no more than a second, a minute no more than a minute, a day no more than a day. They pass. All things and all time will pass. Don’t force or fear, don’t control or lose control. Don’t fight and don’t stop fighting. Embrace and endure. If you embrace, you will endure.

Logic, reason, and common sense are your best tools for synthesizing reality and understanding what to do about it. Be wary of relying on anything else. Unfortunately, numerous tests by psychologists show that the majority of people follow the lower-level path most of the time, which leads to inferior decisions without their realizing it. As Carl Jung put it, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” It’s even more important that decision making be evidence-based and logical when groups of people are working together. If it’s not, the process will inevitably be dominated by the most powerful rather than the most insightful participants, which is not only unfair but suboptimal. Successful organizations have cultures in which evidence-based decision making is the norm rather than the exception.

Once there were three tribes. The Optimists, whose patron saints were Drake and Sagan, believed in a universe crawling with gentle intelligence—spiritual brethren vaster and more enlightened than we, a great galactic siblinghood into whose ranks we would someday ascend. Surely, said the Optimists, space travel implies enlightenment, for it requires the control of great destructive energies. Any race which can't rise above its own brutal instincts will wipe itself out long before it learns to bridge the interstellar gulf. Across from the Optimists sat the Pessimists, who genuflected before graven images of Saint Fermi and a host of lesser lightweights. The Pessimists envisioned a lonely universe full of dead rocks and prokaryotic slime. The odds are just too low, they insisted. Too many rogues, too much radiation, too much eccentricity in too many orbits. It is a surpassing miracle that even one Earth exists; to hope for many is to abandon reason and embrace religious mania. After all, the universe is fourteen billion years old: if the galaxy were alive with intelligence, wouldn't it be here by now? Equidistant to the other two tribes sat the Historians. They didn't have too many thoughts on the probable prevalence of intelligent, spacefaring extraterrestrials— but if there are any, they said, they're not just going to be smart. They're going to be mean. It might seem almost too obvious a conclusion. What is Human history, if not an ongoing succession of greater technologies grinding lesser ones beneath their boots? But the subject wasn't merely Human history, or the unfair advantage that tools gave to any given side; the oppressed snatch up advanced weaponry as readily as the oppressor, given half a chance. No, the real issue was how those tools got there in the first place. The real issue was what tools are for. To the Historians, tools existed for only one reason: to force the universe into unnatural shapes. They treated nature as an enemy, they were by definition a rebellion against the way things were. Technology is a stunted thing in benign environments, it never thrived in any culture gripped by belief in natural harmony. Why invent fusion reactors if your climate is comfortable, if your food is abundant? Why build fortresses if you have no enemies? Why force change upon a world which poses no threat? Human civilization had a lot of branches, not so long ago. Even into the twenty-first century, a few isolated tribes had barely developed stone tools. Some settled down with agriculture. Others weren't content until they had ended nature itself, still others until they'd built cities in space. We all rested eventually, though. Each new technology trampled lesser ones, climbed to some complacent asymptote, and stopped—until my own mother packed herself away like a larva in honeycomb, softened by machinery, robbed of incentive by her own contentment. But history never said that everyone had to stop where we did. It only suggested that those who had stopped no longer struggled for existence. There could be other, more hellish worlds where the best Human technology would crumble, where the environment was still the enemy, where the only survivors were those who fought back with sharper tools and stronger empires. The threats contained in those environments would not be simple ones. Harsh weather and natural disasters either kill you or they don't, and once conquered—or adapted to— they lose their relevance. No, the only environmental factors that continued to matter were those that fought back, that countered new strategies with newer ones, that forced their enemies to scale ever-greater heights just to stay alive. Ultimately, the only enemy that mattered was an intelligent one. And if the best toys do end up in the hands of those who've never forgotten that life itself is an act of war against intelligent opponents, what does that say about a race whose machines travel between the stars?

I know “professional” historians like to talk about how Yonkers represented a “catastrophic failure of the modern military apparatus,” how it proved the old adage that armies perfect the art of fighting the last war just in time for the next one. Personally, I think that’s a big ’ole sack of it. Sure, we were unprepared, our tools, our training, everything I just talked about, all one class-A, gold-standard clusterfuck, but the weapon that really failed wasn’t something that rolled off an assembly line. It’s as old as…I don’t know, I guess as old as war. It’s fear, dude, just fear and you don’t have to be Sun freakin Tzu to know that real fighting isn’t about killing or even hurting the other guy, it’s about scaring him enough to call it a day. Break their spirit, that’s what every successful army goes for, from tribal face paint to the “blitzkrieg” to…what did we call the first round of Gulf War Two, “Shock and Awe”? Perfect name, “Shock and Awe”! But what if the enemy can’t be shocked and awed? Not just won’t, but biologically can’t! That’s what happened that day outside New York City, that’s the failure that almost lost us the whole damn war. The fact that we couldn’t shock and awe Zack boomeranged right back in our faces and actually allowed Zack to shock and awe us! They’re not afraid! No matter what we do, no matter how many we kill, they will never, ever be afraid!

English. I believe the ultimate gauge of success is this: Does the text free the reader? Does it contribute to our physical and emotional health? Does it put “golden tools” into our hands that can help excavate the Beloved whom we and society have buried so deep inside? Persian poets of Hafiz’s era would often address themselves in their poems, making the poem an intimate conversation. This was also a method of “signing” the poem, as one might sign a letter to a friend, or a painting. It should also be noted that sometimes Hafiz speaks as a seeker, other times as a master and guide. Hafiz also has a unique vocabulary of names for God—as one might have endearing pet names for one’s own family members. To Hafiz, God is more than just the Father, the Mother, the Infinite, or a Being beyond comprehension. Hafiz gives God a vast range of names, such as Sweet Uncle, the Generous Merchant, the Problem Giver, the Problem Solver, the Friend, the Beloved. The words Ocean, Sky, Sun, Moon, and Love, among others, when capitalized in these poems, can sometimes be synonyms for God, as it is a Hafiz trait to offer these poems to many levels of interpretation simultaneously. To Hafiz, God is Someone we can meet, enter, and eternally explore.

Thieving was not a sheer absurdity. It was a form of human industry, perverse indeed, but still an industry exercised in an industrious world; it was work undertaken for the same reason as the work in potteries, in coal mines, in fields, in tool-grinding shops. It was labour, whose practical difference from the other forms of labour consisted in the nature of its risk, which did not lie in ankylosis, or lead poisoning, or fire-damp, or gritty dust, but in what may be briefly defined in its own special phraseology as "Seven years' hard". Chief Inspector Heat was, of course, not insensible to the gravity of moral differences. But neither were the thieves he had been looking after. They submitted to the severe sanction of a morality familiar to Chief Inspector Heat with a certain resignation. They were his fellow citizens gone wrong because of imperfect education, Chief Inspector Heat believed; but allowing for that difference, he could understand the mind of a burglar, because, as a matter of fact, the mind and the instincts of a burglar are of the same kind as the mind and the instincts of a police officer. Both recognize the same conventions, and have a working knowledge of each other's methods and of the routine of their respective trades. They understand each other, which is advantageous to both, and establishes a sort of amenity in their relations. Products of the same machine, one classed as useful and the other as noxious, they take the machine for granted in different ways, but with a seriousness essentially the same. The mind of Chief Inspector Heat was inaccessible to ideas of revolt. But his thieves were not rebels. His bodily vigour, his cool, inflexible manner, his courage, and his fairness, had secured for him much respect and some adulation in the sphere of his early successes. He had felt himself revered and admired. And Chief Inspector Heat, arrested within six paces of the anarchist nicknamed the Professor, gave a thought of regret to the world of thieves--sane, without morbid ideals, working by routine, respectful of constituted authorities, free from all taint of hate and despair.

Consequently, in 1958 the Chinese government was informed that annual grain production was 50 per cent more than it actually was. Believing the reports, the government sold millions of tons of rice to foreign countries in exchange for weapons and heavy machinery, assuming that enough was left to feed the Chinese population. The result was the worst famine in history and the death of tens of millions of Chinese.3 Meanwhile, enthusiastic reports of China’s farming miracle reached audiences throughout the world. Julius Nyerere, the idealistic president of Tanzania, was deeply impressed by the Chinese success. In order to modernise Tanzanian agriculture, Nyerere resolved to establish collective farms on the Chinese model. When peasants objected to the plan, Nyerere sent the army and police to destroy traditional villages and forcibly relocate hundreds of thousands of peasants onto the new collective farms. Government propaganda depicted the farms as miniature paradises, but many of them existed only in government documents. The protocols and reports written in the capital Dar es Salaam said that on such-and-such a date the inhabitants of such-and-such village were relocated to such-and-such farm. In reality, when the villagers reached their destination, they found absolutely nothing there. No houses, no fields, no tools. Officials nevertheless reported great successes to themselves and to President Nyerere. In fact, within less than ten years Tanzania was transformed from Africa’s biggest food exporter into a net food importer that could not feed itself without external assistance. In 1979, 90 per cent of Tanzanian farmers lived on collective farms, but they generated only 5 per cent of the country’s agricultural output.4

I am me In all the world, there is no one else exactly like me Everything that comes out of me is authentically me Because I alone chose it – I own everything about me My body, my feelings, my mouth, my voice, all my actions, Whether they be to others or to myself – I own my fantasies, My dreams, my hopes, my fears – I own all my triumphs and Successes, all my failures and mistakes Because I own all of Me, I can become intimately acquainted with me – by so doing I can love me and be friendly with me in all my parts – I know There are aspects about myself that puzzle me, and other Aspects that I do not know – but as long as I am Friendly and loving to myself, I can courageously And hopefully look for solutions to the puzzles And for ways to find out more about me – However I Look and sound, whatever I say and do, and whatever I think and feel at a given moment in time is authentically Me – If later some parts of how I looked, sounded, thought And felt turn out to be unfitting, I can discard that which is Unfitting, keep the rest, and invent something new for that Which I discarded – I can see, hear, feel, think, say, and do I have the tools to survive, to be close to others, to be Productive to make sense and order out of the world of People and things outside of me – I own me, and therefore I can engineer me – I am me and I AM OKAY

Likewise, we “trusted the process,” but the process didn’t save Toy Story 2 either. “Trust the Process” had morphed into “Assume that the Process Will Fix Things for Us.” It gave us solace, which we felt we needed. But it also coaxed us into letting down our guard and, in the end, made us passive. Even worse, it made us sloppy. Once this became clear to me, I began telling people that the phrase was meaningless. I told our staff that it had become a crutch that was distracting us from engaging, in a meaningful way, with our problems. We should trust in people, I told them, not processes. The error we’d made was forgetting that “the process” has no agenda and doesn’t have taste. It is just a tool—a framework. We needed to take more responsibility and ownership of our own work, our need for self-discipline, and our goals. Imagine an old, heavy suitcase whose well-worn handles are hanging by a few threads. The handle is “Trust the Process” or “Story Is King”—a pithy statement that seems, on the face of it, to stand for so much more. The suitcase represents all that has gone into the formation of the phrase: the experience, the deep wisdom, the truths that emerge from struggle. Too often, we grab the handle and—without realizing it—walk off without the suitcase. What’s more, we don’t even think about what we’ve left behind. After all, the handle is so much easier to carry around than the suitcase. Once you’re aware of the suitcase/handle problem, you’ll see it everywhere. People glom onto words and stories that are often just stand-ins for real action and meaning. Advertisers look for words that imply a product’s value and use that as a substitute for value itself. Companies constantly tell us about their commitment to excellence, implying that this means they will make only top-shelf products. Words like quality and excellence are misapplied so relentlessly that they border on meaningless. Managers scour books and magazines looking for greater understanding but settle instead for adopting a new terminology, thinking that using fresh words will bring them closer to their goals. When someone comes up with a phrase that sticks, it becomes a meme, which migrates around even as it disconnects from its original meaning. To ensure quality, then, excellence must be an earned word, attributed by others to us, not proclaimed by us about ourselves. It is the responsibility of good leaders to make sure that words remain attached to the meanings and ideals they represent.