Timberland Shoes Quotes

The hiking boots the outdoor adventure magazine sent me to buy - large, ungainly potato like things that I have been trying to break in for the past four days - cut into my feet and draw blood as if the were lined with cheese graters. I have come to hate these Timberlands with a fervor I usually reserve for people. Just think, the shoes I wouldn't be caught dead in might actually turn out to be the shoes I am caught dead in.

Some special companies see trust as a public good (like clean air and water), and customers return the trust. One company in which I personally have a lot of faith is Timberland, the maker of outdoor clothing. I once attended a talk by Jeff Swartz, the CEO, in which he detailed many of the ways that Timberland is trying to reduce CO2 emissions, recycle, use sustainable materials, and treat its employees fairly. At the end of Jeff’s talk, another CEO asked him, “What are the returns on these investments?” Jeff answered that he has been trying to find an economic return for these actions but that he had not yet found it in the data. He further added that it would be nice if being environmentally and socially responsible was also financially rewarding but that he didn’t really feel it was necessary. He simply wanted to make sure that his company followed the moral principles he wanted his kids to live by. After hearing this, I went and bought my first pair of Timberland shoes.