The 100 Most Famous Quotes

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Would that cricketers had better lines, or at least that their most famous were not also their tritest or most banal. 'This thing can be done,' said Fred Spofforth in 1882. 'We'll get 'em in singles,' George Hirst did not say twenty years later. 'You guys are history,' growled Devon Malcolm in 1994. 'You've just dropped the World Cup,' Steve Waugh may have crowed in 1999. At least two of these could have been put into the mouth of Arnold Schwarzenegger.
Rodney Ulyate (Masterly Batting: 100 Great Test Innings)
The physiological effects of hunger alone stop us from fully engaging in the world and reaching our full potential. Our bodies and brains just don't function properly when they're deprived of nourishment. And since diet culture has been aimed primarily at women for the past 100 years, hunger could be seen as one of the most effective tools for suppressing female advancement. It keeps us thinking about things like waistlines and sugar substitutes rather than the need for social, political, and economic equality. Which is what led Wolf to famously write, "Dieting is the most potent political sedative in women's history." In other words, we cannot take on the world while we're hungry.
Megan Jayne Crabbe (Body Positive Power)
What we fear doing most is usually what we most need to do. As I have heard said, a person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have. Resolve to do one thing every day that you fear. I got into this habit by attempting to contact celebrities and famous businesspeople for advice.
Timothy Ferriss (The 4-Hour Workweek)
framed (people place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points). Prospect Theory explains why we take unwarranted risks in the face of uncertain losses. And the most famous is Loss Aversion, which shows how people are statistically more likely to act to avert a loss than to achieve an equal gain.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
And since diet culture has been aimed primarily at women for the past 100 years, hunger could be seen as one of the most effective tools for suppressing female advancement. It keeps us thinking about things like waistlines and sugar substitutes rather than the need for social, political, and economic equality. Which is what led Wolf to famously write, “Dieting is the most potent political sedative in women’s history.” In other words: we cannot take on the world while we’re hungry.
Megan Jayne Crabbe (Body Positive Power: Because Life Is Already Happening and You Don't Need Flat Abs to Live It)
On January 30, 1750, Mayhew stood in the pulpit of Boston’s Old West Church and preached on the occasion of the 101st anniversary of the execution of King Charles I. His message from Romans 13, titled “A Discourse Concerning Unlimited Submission and Non-Resistance to the High Powers,” became “the most famous sermon preached in pre-Revolutionary America.”2 When published, Mayhew’s sermon spread like electricity through the Colonies. John Adams, fourteen at the time, read it over and over “till the Substance of it, was incorporated into my Nature and indelibly engraved on my Memory.”3 Adams later called Mayhew’s sermon “the catechism” for the American Revolution.4 Others have called it “the first volley of the American Revolution, setting forth the intellectual and scriptural justification for rebellion against the crown.”5 In
Robert J. Morgan (100 Bible Verses That Made America: Defining Moments That Shaped Our Enduring Foundation of Faith)
Virtually every version of CBT for anxiety disorders involves working through what’s called an exposure hierarchy. The concept is simple. You make a list of all the situations and behaviors you avoid due to anxiety. You then assign a number to each item on your list based on how anxiety provoking you expect doing the avoided behavior would be. Use numbers from 0 (= not anxiety provoking at all) to 100 (= you would fear having an instant panic attack). For example, attempting to talk to a famous person in your field at a conference might be an 80 on the 0-100 scale. Sort your list in order, from least to most anxiety provoking. Aim to construct a list that has several avoided actions in each 10-point range. For example, several that fall between 20 and 30, between 30 and 40, and so on, on your anxiety scale. That way, you won’t have any jumps that are too big. Omit things that are anxiety-provoking but wouldn’t actually benefit you (such as eating a fried insect). Make a plan for how you can work through your hierarchy, starting at the bottom of the list. Where possible, repeat an avoided behavior several times before you move up to the next level. For example, if one of your items is talking to a colleague you find intimidating, do this several times (with the same or different colleagues) before moving on. When you start doing things you’d usually avoid that are low on your hierarchy, you’ll gain the confidence you need to do the things that are higher up on your list. It’s important you don’t use what are called safety behaviors. Safety behaviors are things people do as an anxiety crutch—for example, wearing their lucky undies when they approach that famous person or excessively rehearsing what they plan to say. There is a general consensus within psychology that exposure techniques like the one just described are among the most effective ways to reduce problems with anxiety. In clinical settings, people who do exposures get the most out of treatment. Some studies have even shown that just doing exposure can be as effective as therapies that also include extensive work on thoughts. If you want to turbocharge your results, try exposure. If you find it too difficult to do alone, consider working with a therapist.
Alice Boyes (The Anxiety Toolkit: Strategies for Fine-Tuning Your Mind and Moving Past Your Stuck Points)
By June the revival began to wane. But Roberts’s vision had been realized. An estimated 100,000 confessed Christ. The Congregationalists added 26,500 members. Another 24,000 Welsh joined the Calvinist Methodist Church. About 4,000 opted for the Wesleyan Church. The remainder were split between the Anglicans and several Baptist groups.13 The effect on Welsh society was undeniable. Output from the coal mines famously slowed because the horses wouldn’t move. Miners converted in the revival no longer kicked or swore at the horses, so the horses didn’t know what to do.14 Judges closed their courtrooms with nothing to judge. Christians wielded the revival as apologetic against the growing number of skeptics who derided religion. Stead argued: The most thoroughgoing materialist who resolutely and forever rejects as inconceivable the existence of the soul in man, and to whom “the universe is but the infinite empty eye-socket of a dead God,” could not fail to be impressed by the pathetic sincerity of these men; nor, if he were just, could he refuse to recognize that out of their faith in the creed which he has rejected they have drawn, and are drawing, a motive power that makes for righteousness, and not only for righteousness, but for the joy of living, that he would be powerless to give them.15
Collin Hansen (A God-Sized Vision: Revival Stories that Stretch and Stir)
God took His time to carve out the perfect place, Sam remembered her grandma always saying. Indeed, the hilltop was akin to a real cherry on top of a stunningly picturesque sundae. Bayview Point was home to two of northern Michigan's most popular orchards and tourist stops: Very Cherry Orchards and her family's Orchard and Pie Pantry. The first half of the hill was dense with rows of tart cherry trees, and the limbs of the small, bushy trees were bursting with cherries, red arms waving at Sam as if to greet her home. In the spring, these trees were filled with white blossoms that slowly turned as pink as a perfect rosé, their beauty so tender that it used to make Sam's heart ache when she would run through the orchards as part of her high school cross-country training. Often, when Sam ran, the spring winds would tear at the tender flowers and make it look as though it were snowing in the midst of a beautiful warm day. Like every good native, Sam knew cherries had a long history in northern Michigan. French settlers had cherry trees in their gardens, and a missionary planted the very first cherry trees on Old Mission Peninsula. Very Cherry Orchards grew nearly 100 acres of Montmorency tart cherries in addition to Balaton cherries, black sweet cherries, plums, and nectarines. They sold their fruit to U-Pickers as well as large companies that made pies, but they had also become famous for their tart cherry juice concentrate, now sold at grocery and health food stores across the United States. People loved it for its natural health benefits, rich in antioxidants.
Viola Shipman (The Recipe Box)
The tyro knows nothing, and everybody, including himself, knows it. But the next, or second, grade thinks he knows a great deal and makes others feel that way too. He is the experienced sucker, who has studied not the market itself but a few remarks about the market made by a still higher grade of suckers. The second-grade sucker knows how to keep from losing his money in some of the ways that get the raw beginner. It is this semisucker rather than the 100 per cent article who is the real all-the-year-round support of the commission houses. He lasts about three and a half years on an average, as compared with a single season of from three to thirty weeks, which is the usual Wall Street life of a first offender. It is naturally the semisucker who is always quoting the famous trading aphorisms and the various rules of the game. He knows all the don'ts that ever fell from the oracular lips of the old stagers excepting the principal one, which is: Don't be a sucker! This semisucker is the type that thinks he has cut his wisdom teeth because he loves to buy on declines. He waits for them. He measures his bargains by the number of points it has sold off from the top. In big bull markets the plain unadulterated sucker, utterly ignorant of rules and precedents, buys blindly because he hopes blindly. He makes most of the money until one of the healthy reactions takes it away from him at one fell swoop. But the Careful Mike sucker does what I did when I thought I was playing the game intelligently according to the intelligence of others. I knew I needed to change my bucket-shop methods and I thought I was solving my problem with any change, particularly one that assayed high gold values according to the experienced traders among the customers.
Edwin Lefèvre (Reminiscences of a Stock Operator)
One of their most famous coups was underwriting a $10 million loan for a growing mail-order house called Sears, Roebuck, headed by Goldman's distant relative. It was the first time a mail-order security had ever been on the market-a calculated risk, but one that paid off.
Kenneth L. Fisher (100 Minds That Made the Market (Fisher Investments Press Book 23))
Poetry and Genre The hallmark of rhetoric in ancient Near Eastern literature is repetition; in poetry, this takes the form of what scholars call “parallelism.” Frequently, the first line of a verse is echoed in some way by the second line. The second line might repeat the substance of the first line with slightly different emphasis, or perhaps the second line amplifies the first line in some fashion, such as drawing a logical conclusion, illustrating or intensifying the thought. At times the point of the first line is reinforced by a contrast in the second line. Occasionally, more than two lines are parallel. Each of these features, frequently observed in Biblical psalms, is represented in songs from Egypt, Mesopotamia and Ugarit. Unlike English poetry, which often depends on rhyme for its effect, these ancient cultures attained impact on listeners and readers with creative repetition. Psalms come in several standard subgenres, each with standard formal elements. Praise psalms can be either individual or corporate. Over a third of the psalms in the Psalter are praise psalms. Corporate psalms typically begin with an imperative call to praise (e.g., “Shout for joy to the LORD” [Ps 100:1]) and describe all the good things the Lord has done. Individual praise often begins with a proclamation of intent to praise (e.g., “I will praise you, LORD” [Ps 138:1]) and declare what God has done in a particular situation in the psalmist’s life. Mesopotamian and Egyptian hymns generally focus on descriptive praise, often moving from praise to petition. Examples of the proclamation format can be seen in the Mesopotamian wisdom composition, Ludlul bel nemeqi. The title is the first line of the piece, which is translated “I will praise the lord of wisdom.” As in the individual praise psalms, this Mesopotamian worshiper of Marduk reports about a problem that he had and reports how his god brought him deliverance. Lament psalms may be personal statements of despair (e.g., Ps 22:1–21, dirges following the death of an important person (cf. David’s elegy for Saul in 2Sa 1:17–27) or communal cries in times of crisis (e.g., Ps 137). The most famous lament form from ancient Mesopotamia is the “Lament Over the Destruction of Ur,” which commemorates the capture of the city in 2004 BC by the Elamite king Kindattu. For more information on this latter category, see the article “Neo-Sumerian Laments.” In the book of Psalms, more than a third of the psalms are laments, mostly by an individual. The most common complaints concern sickness and oppression by enemies. The lament literature of Mesopotamia is comprised of a number of different subgenres described by various technical terms. Some of these subgenres overlap with Biblical categories, but most of the Mesopotamian pieces are associated with incantations (magical rites being performed to try to rid the person of the problem). Nevertheless, the petitions that accompany lament in the Bible are very similar to those found in prayers from the ancient Near East. They include requests for guidance, protection, favor, attention from the deity, deliverance from crisis, intervention, reconciliation, healing and long life. Prayers to deities preserved
Anonymous (NIV, Cultural Backgrounds Study Bible: Bringing to Life the Ancient World of Scripture)
Most of the Olympians in this large study, born between 1900 and 1904, died aged around 80, despite the fact that they led healthier lives even after the end of their competitive career. An athlete normally does not smoke, follows a controlled diet (high in calories though) and has a good, or even excellent, quality of life. Let’s take, for instance, some of the cyclists who have won the Giro d’Italia or the Tour de France. None of these has ever reached 100 years of age. The famous Gino Bartali, nicknamed ‘the iron man of Tuscany’, died at 85 years, Alfredo Binda at 83, Philippe Thys at 81 and Roger Lapébie at 85.
Luigi Fontana (The Path to Longevity: How to reach 100 with the health and stamina of a 40-year-old)
A little later on, Phil ran what became one of the most famous item promotions in our history. We sent him down to open store number 52 in Hot Springs, Arkansas—the first store we ever opened in a town that already had a Kmart. Phil got there and decided Kmart had been getting away with some pretty high prices in the absence of any discounting competition. So he worked up a detergent promotion that turned into the world’s largest display ever of Tide, or maybe Cheer—some detergent. He worked out a deal to get about $1.00 off a case if he would buy some absolutely ridiculous amount of detergent, something like 3,500 cases of the giant-sized box. Then he ran it as an ad promotion for, say, $1.99 a box, off from the usual $3.97. Well, when all of us in the Bentonville office saw how much he’d bought, we really thought old Phil had completely gone over the dam. This was an unbelievable amount of soap. It made up a pyramid of detergent boxes that ran twelve to eighteen cases high—all the way to the ceiling, and it was 75 or 100 feet long, which took up the whole aisle across the back of the store, and then it was about 12 feet wide so you could hardly get past it.
Sam Walton (Sam Walton: Made In America)
In 1536, when he was twenty-seven years old, he published his best-known work, the Institutes of the Christian Religion. This book, which summarized the essential Protestant beliefs and presented them in comprehensive and systematic form, made him famous.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . . but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Enterprise deals or “how to lose your freedom in 5 minutes” Being able to use our product for sales prospecting, I decided to go after some big names at the enterprise level. After one week I had booked meetings with companies like Uber, Facebook, etc. This is where the fun begins…or not… I spent 3 months doing between 4 to 9 meetings for each enterprise company I had booked meetings with. Every meeting leads to the next one as you go up the chain of command. And then comes the pilot phase. Awesome you might think! Well, not really… Working with enterprise-level clients requires a lot of custom work and paperwork. And when I say “a lot” I mean a sh*t ton of work. You need an entire department to handle the legal aspect, and hire another 10 people to entirely change your tech department to meet their requirements. During 4 months I went from being super excited to work with the most famous companies in the world to “this deal will transform our company entirely and we’ll have to start doing custom everything”. Losing my freedom and flexibility quickly became a no-go. The issue here is, with all these meetings I thought that they would adapt to our standards. That they understood from the start that we were a startup and that we couldn’t comply with all their needs. But it doesn’t work like this. It’s actually the other way around even though the people you meet working at these companies tell you otherwise. The bottleneck often comes from the legal department. It doesn’t matter if everyone is excited to use your product, if you don’t comply with their legal requirements or try to negotiate it will never work out. To give you an example, we had enterprise companies asking us to specifically have all our employee’s computers locked down in the office after they end their day. Knowing that we’re a remote company, it’s impossible to comply with that... If you want to target enterprise accounts, do it. But make sure to know that you need a lot of time and effort to make things work. It won’t be quick. I was attracted to the BIG names thinking that it would be an amazing way to grow faster, but instead, I should have been 100% focused on our target market (startups, SMBs).
Guillaume Moubeche (The $150M secret)
He portrays the thoughts, he reveals the fancies, he answers implied questions, clears up doubts, sets objections at rest, and, in a word, makes plain the smallest points the most inquisitive can desire to know. O renowned author! O happy Don Quixote! O famous famous droll Sancho! All and each, may ye live countless ages for the delight and amusement of the dwellers on earth!
Book House (100 Books You Must Read Before You Die - volume 1 [newly updated] [Pride and Prejudice; Jane Eyre; Wuthering Heights; Tarzan of the Apes; The Count of ... (The Greatest Writers of All Time))
I say, too, that when a painter desires to become famous in his art he endeavours to copy the originals of the rarest painters that he knows; and the same rule holds good for all the most important crafts and callings that serve to adorn a state; thus must he who would be esteemed prudent and patient imitate Ulysses, in whose person and labours Homer presents to us a lively picture of prudence and patience; as Virgil, too, shows us in the person of AEneas the virtue of a pious son and the sagacity of a brave and skilful captain; not representing or describing them as they were, but as they ought to be, so as to leave the example of their virtues to posterity.
Book House (100 Books You Must Read Before You Die - volume 1 [newly updated] [Pride and Prejudice; Jane Eyre; Wuthering Heights; Tarzan of the Apes; The Count of ... (The Greatest Writers of All Time))
Men famous for their genius, great poets, illustrious historians, are always, or most commonly, envied by those who take a particular delight and pleasure in criticising the writings of others, without having produced any of their own.
Book House (100 Books You Must Read Before You Die - volume 1 [newly updated] [Pride and Prejudice; Jane Eyre; Wuthering Heights; Tarzan of the Apes; The Count of ... (The Greatest Writers of All Time))
What’s fascinating is that most guards in the Stanford Prison Experiment remained hesitant to apply ‘tough’ tactics at all, even under mounting pressure. Two-thirds refused to take part in the sadistic games. One-third treated the prisoners with kindness, to Zimbardo and his team’s frustration. One of the guards resigned the Sunday before the experiment started, saying he couldn’t go along with the instructions. Most of the subjects stuck it out because Zimbardo paid well. They earned $15 a day–equivalent to about $100 now–but didn’t get the money until afterwards. Guards and prisoners alike feared that if they didn’t play along in Zimbardo’s dramatic production, they wouldn’t get paid. But money was not enough incentive for one prisoner, who got so fed up after the first day that he wanted to quit. This was prisoner number 8612, twenty-two-year-old Douglas Korpi, who broke down on day two (‘I mean, Jesus Christ […] I just can’t take it anymore!’21). His breakdown would feature in all the documentaries and become the most famous recording from the whole Stanford Prison Experiment. A journalist looked him up in the summer of 2017.22 Korpi told him the breakdown had been faked–play-acted from start to finish. Not that he’d ever made a secret of this. In fact, he told several people after the experiment ended: Zimbardo, for example, who ignored him, and a documentary filmmaker, who edited it out of his movie.
Rutger Bregman (Humankind: A Hopeful History)
The book that first made Locke. famous was An Essay Concerning Human Understanding (1690), in which he discussed the origin, nature, and limits of human knowledge.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
One of the consequences of Heisenberg's theory is the famous "uncertainty principle," which he himself formulated in 1927.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
By 1865, he had derived his famous laws of heredity and presented them in a paper given before the Brunn Natural History Society.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . .  but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Rene Descartes, the famous French philosopher, scientist, and mathematician, was born in 1596, in the village of La Haye.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
But his famous Model T, introduced in 1908, came pretty close. It was surely the most celebrated car ever produced; and eventually more than 15 million of them were sold.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
So, after I had shot the imps, I got in pretty nigh to the lodges without further commotion. Then what should luck do in my favor, but lead me to the very spot where one of the most famous conjurers of the tribe was dressing himself, as I well knew, for some great battle with Satan — though why should I call that luck, which it now seems was an especial ordering of Providence! So a judgmatical rap over the head stiffened the lying impostor for a time, and leaving him a bit of walnut for his supper, to prevent an uproar, and stringing him up atween two sapplings, I made free with his finery, and took the part of the bear on myself, in order that the operations might proceed.
Book House (100 Books You Must Read Before You Die - volume 1 [newly updated] [Pride and Prejudice; Jane Eyre; Wuthering Heights; Tarzan of the Apes; The Count of ... (The Greatest Writers of All Time))
The famous philosopher J ean-Jacques Rousseau was born in 1712, in Geneva, Switzerland.
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
Gregor Mendel is famous today as the man who discovered the basic principles of heredity. During
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
The famous English philosopher John Locke was the first writer to put together in coherent form the basic ideas of constitutional democracy
Michael H Hart (The 100: A Ranking Of The Most Influential Persons In History)
A little later on, Phil ran what became one of the most famous item promotions in our history. We sent him down to open store number 52 in Hot Springs, Arkansas—the first store we ever opened in a town that already had a Kmart. Phil got there and decided Kmart had been getting away with some pretty high prices in the absence of any discounting competition. So he worked up a detergent promotion that turned into the world’s largest display ever of Tide, or maybe Cheer—some detergent. He worked out a deal to get about $1.00 off a case if he would buy some absolutely ridiculous amount of detergent, something like 3,500 cases of the giant-sized box. Then he ran it as an ad promotion for, say, $1.99 a box, off from the usual $3.97. Well, when all of us in the Bentonville office saw how much he’d bought, we really thought old Phil had completely gone over the dam. This was an unbelievable amount of soap. It made up a pyramid of detergent boxes that ran twelve to eighteen cases high—all the way to the ceiling, and it was 75 or 100 feet long, which took up the whole aisle across the back of the store, and then it was about 12 feet wide so you could hardly get past it. I think a lot of companies would have fired Phil for that one, but we always felt we had to try some of this crazy stuff. PHIL
Sam Walton (Sam Walton: Made In America)
Truth be told, I don’t think most thru-hikers hike the 3.5 miles of trail outside of Monson. Shaw’s, the famous hiker hostel in town, runs a morning shuttle right to the 100-Mile Wilderness trailhead on Route 15, and it’s easy to miss these miles unless you’re an AT purist and make a point to hike every step from Georgie to Maine.
Kathryn Fulton (Hikers' Stories from the Appalachian Trail)
What are you putting off out of fear? Usually, what we most fear doing is what we most need to do. That phone call, that conversation, whatever the action might be—it is fear of unknown outcomes that prevents us from doing what we need to do. Define the worst case, accept it, and do it. I’ll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do. As I have heard said, a person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have. Resolve to do one thing every day that you fear. I got into this habit by attempting to contact celebrities and famous businesspeople for advice.
Timothy Ferriss (The 4-Hour Workweek)
Sam Anderson. “The Greatest Novel.” New York Magazine (outline). Jan. 9, 2011. New York is, famously, the everything bagel of megalopolises—one of the world’s most diverse cities, defined by its churning mix of religions, ethnicities, social classes, attitudes, lifestyles, etc., ad infinitum. This makes it a perfect match for the novel, a genre that tends to share the same insatiable urge. In choosing the best New York novel, then, my first instinct was to pick something from the city’s proud tradition of megabooks—one of those encyclopedic ambition bombs that attempt to capture, New Yorkily, the full New Yorkiness of New York. Something like, to name just a quick armful or two, Manhattan Transfer, The Bonfire of the Vanities, Underworld, Invisible Man, Winter’s Tale, or The Amazing Adventures of Kavalier & Clay—or possibly even one of the tradition’s more modest recent offspring, like Lush Life and Let the Great World Spin. In the end, however, I decided that the single greatest New York novel is the exact opposite of all of those: a relatively small book containing absolutely zero diversity. There are no black or Hispanic or Asian characters, no poor people, no rabble-rousers, no noodle throwers or lapsed Baha’i priests or transgender dominatrixes walking hobos on leashes through flocks of unfazed schoolchildren. Instead there are proper ladies behaving properly at the opera, and more proper ladies behaving properly at private balls, and a phlegmatic old Dutch patriarch dismayed by the decline of capital-S Society. The book’s plot hinges on a subtly tragic love triangle among effortlessly affluent lovers. It is 100 percent devoted to the narrow world of white upper-class Protestant heterosexuals. So how can Edith Wharton’s The Age of Innocence possibly be the greatest New York novel of all time?
Anonymous
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Sam
A little later on, Phil ran what became one of the most famous item promotions in our history. We sent him down to open store number 52 in Hot Springs, Arkansas—the first store we ever opened in a town that already had a Kmart. Phil got there and decided Kmart had been getting away with some pretty high prices in the absence of any discounting competition. So he worked up a detergent promotion that turned into the world’s largest display ever of Tide, or maybe Cheer—some detergent. He worked out a deal to get about $1.00 off a case if he would buy some absolutely ridiculous amount of detergent, something like 3,500 cases of the giant-sized box. Then he ran it as an ad promotion for, say, $1.99 a box, off from the usual $3.97. Well, when all of us in the Bentonville office saw how much he’d bought, we really thought old Phil had completely gone over the dam. This was an unbelievable amount of soap. It made up a pyramid of detergent boxes that ran twelve to eighteen cases high—all the way to the ceiling, and it was 75 or 100 feet long, which took up the whole aisle across the back of the store, and then it was about 12 feet wide so you could hardly get past it. I think a lot of companies would have fired Phil for that one, but we always felt we had to try some of this crazy stuff. PHIL GREEN: “Mr. Sam usually let me do whatever I wanted on these promotions because he figured I wasn’t going to screw it up, but on this one he came down and said, ‘Why did you buy so much? You can’t sell all of this!’ But the thing was so big it made the news, and everybody came to look at it, and it was all gone in a week. I had another one that scared them up in Bentonville too. This guy from Murray of Ohio called one day and said he had 200 Murray 8 horsepower riding mowers available at the end of the season, and he could let us have them for $175. Did we want any? And I said, ‘Yeah, I’ll take 200.’ And he said, ‘Two hundred!’ We’d been selling them for $447, I think. So when they came in we unpacked every one of them and lined them all up out in front of the store, twenty-five in a row, eight rows deep. Ran a chain through them and put a big sign up that said: ‘8 h.p. Murray Tractors, $199.’ Sold every one of them. I guess I was just always a promoter, and being an early Wal-Mart manager was as good a place to promote as there ever was.
Sam Walton (Sam Walton: Made In America)
Civil War generals began the war employing tactics from the Napoleonic Era, which saw Napoleon dominate the European continent and win crushing victories against large armies. However, the weapons available in 1861 were far more accurate than they had been 50 years earlier. In particular, new rifled barrels created common infantry weapons with deadly accuracy of up to 100 yards, at a time when generals were still leading massed infantry charges with fixed bayonets and attempting to march their men close enough to engage in hand-to-hand combat.
Charles River Editors (The Stonewall Brigade: The History of the Most Famous Confederate Combat Unit of the Civil War)
Cognitive Bias, that is, unconscious—and irrational—brain processes that literally distort the way we see the world. Kahneman and Tversky discovered more than 150 of them. There’s the Framing Effect, which demonstrates that people respond differently to the same choice depending on how it is framed (people place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points). Prospect Theory explains why we take unwarranted risks in the face of uncertain losses. And the most famous is Loss Aversion, which shows how people are statistically more likely to act to avert a loss than to achieve an equal gain. Kahneman
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
like that. Many of the mighty cities of North Africa like El Djem in what is now Tunisia were left to decay in peace. Even today they have massive ruins. El Djem has its vast Roman amphitheatre. Orange, in southern France, has a Roman theatre and an aqueduct. Athens has a vast Roman temple of Zeus and a library built by the emperor Hadrian (AD 117–138), who passed this way on his travels (see Chapter 17). Baalbek in the Lebanon has two colossal temples, and one of them – the temple of Bacchus – is still practically intact. Rome itself remained home to some of the most enormous ruins: The Colosseum, the city’s biggest amphitheatre, is still largely in one piece (see Chapter 8); the ruins of the imperial palaces still cluster across the Palatine Hill, and the baths of Caracalla look like a giant’s cave complex. The Aurelian walls of Rome, built in the 270s (see Chapter 19 for information on the emperor Aurelian), still surround most of Rome. The survival of Roman books Roman writers were all hugely influential in different ways, but it’s thanks to the survival of their texts that we know what we do about the Roman world. Consider these examples: Cicero (Marcus Tullius Cicero) (106–43 BC): Cicero was a great orator, lawyer, and statesman. Well aware of his importance, he published his speeches, treatises on government (De Re Publica), duty (De Officiis), the nature of gods (De Deorum Natura), and also a vast collection of his private correspondence. A great deal survives and he had a huge influence on thought and literature in early modern times. Caesar (Gaius Julius Caesar) (100–44 BC): Caesar wrote his own account of his war in Gaul (Bellum Gallicum), and also part of his civil war with Pompey (Bellum Civile). The texts are famous for sounding objective (though they aren’t at all), and for their spare, terse style, but are exceptional historical resources for the time. To find out more about Julius Caesar, go to Chapter 14. Catullus
Guy de la Bédoyère (The Romans For Dummies)
I discovered something else, and that is that suckers differ among themselves according to the degree of experience. The tyro knows nothing, and everybody, including himself, knows it. But the next, or second, grade thinks he knows a great deal and makes others feel that way too. He is the experienced sucker, who has studied not the market itself but a few remarks about the market made by a still higher grade of suckers. The second-grade sucker knows how to keep from losing his money in some of the ways that get the raw beginner. It is this semisucker rather than the 100 per cent article who is the real all-the-year-round support of the commission houses. He lasts about three and a half years on an average, as compared with a single season of from three to thirty weeks, which is the usual Wall Street life of a first offender. It is naturally the semisucker who is always quoting the famous trading aphorisms and the various rules of the game. He knows all the don'ts that ever fell from the oracular lips of the old stagers excepting the principal one, which is: Don't be a sucker! This semisucker is the type that thinks he has cut his wisdom teeth because he loves to buy on declines. He waits for them. He measures his bargains by the number of points it has sold off from the top. In big bull markets the plain unadulterated sucker, utterly ignorant of rules and precedents, buys blindly because he hopes blindly. He makes most of the money until one of the healthy reactions takes it away from him at one fell swoop. But the Careful Mike sucker does what I did when I thought I was playing the game intelligently according to the intelligence of others. I knew I needed to change my bucket-shop methods and I thought I was solving my problem with any change, particularly one that assayed high gold values according to the experienced traders among the customers.
Edwin Lefèvre (Reminiscences of a Stock Operator)