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There is a sort of fascination with the past that is an act of deliberate forgetting: it’s called “nostalgia.” Religious communities are particularly prone to this. Faith is “handed down,” a matter of traditio, and hence faithfulness can be confused with preserving the past rather than having gratitude for a legacy meant to propel us forward. The most significant problem with nostalgia is not that it remembers but what it forgets. “So much of the trouble of this world is caused by memories,” wrote Apsley Cherry-Garrard, “for we only remember half.”19 The “past” that is pined for is always selected, edited, preserved in amber, and thus decontextualized, even if this past is invoked as marching orders for restoration and recovery.20 Whenever the past is invoked as a template for the present, the first question we should always ask is, Whose past? Whose version of the past? And what does this invoked past ignore, override, and actively forget? Which half is recalled? Whose half is forgotten?

Slaves, women, blacks, Hispanics, gays—you’d think the aging white Anglo-Saxon Protestant men that run this country would have figured it out by now. Same pattern, same template, same stupidity applied to some other minority. They say that how you treat those most vulnerable and powerless in society either validates or condemns your morals. It should be clear by now that this country is morally bankrupt.

THE ELEVATOR PITCH When I first started my consulting practice, I began networking at conferences to find potential clients. It was not unusual to be the only doctor in the room. I quickly learned the importance of the elevator pitch. The elevator pitch is where you explain what your business is all about concisely in the span of no more than a few minutes (or the length of the ride up an elevator). Here are a few approaches to developing your elevator pitch. THE WHAT, WHY, HOW TEMPLATE: The first is by answering these three questions: What do you do? Why should somebody listen to you? How can you help them? Here are my answers: I am a physician business consultant. I have run many successful six- and seven-figure companies. I can help them by identifying additional streams of income outside their medical career. THE FILL IN THE BLANKS ELEVATOR PITCH Another approach is by filling in the following sentence: “I help _________ so they can have ___________ by __________.” The first blank refers to your target market. The second blank refers to what your target market wants, and the third blank refers to the method they will use to achieve it. Here is my elevator pitch: I help doctors, so they can have a better quality of life by teaching them to build additional streams of income. Why the elevator pitch works is because the focus is on the prospect. A big mistake when networking conferences is people love to talk about themselves. Use that to your advantage, and keep the focus on what you can do for them. There is a radio station that we all tune into that is known as WII-FM, which stands for What’s In It For Me? If they have a problem that you can solve, you will have people beating down your door. Your elevator pitch is what is also known as your unique selling proposition (USP). What do you have that makes you special, that really out distances you away from the competition? This is what led me to gain new clients when attending business and marketing conferences. Create and memorize a 30-second elevator pitch that resonates with

Appendix 1 Our Family's Core Values and Mission YOUR CORE VALUES What are the most important values in your family? Do your kids know these are critical? Do both parents agree on the ranking of values? This worksheet will help you develop and communicate your top values. A "value" is an ideal that is desirable. It is a quality that we want to model in our own lives and see developed in the lives of our kids. For instance, honesty is a very important value, for without it you can't have trust in your relationships. Take time in writing your answers to the following questions. 1. When time and energy are in short supply, what should we make sure we cover in parenting our children? List a few ideas. Then circle the nonnegotiables. 2. What are the "we'd like to get around to these" values? These are the semi-negotiables. 3. What were the top three values of each of your families of origin (the family you grew up in)? Father Mother 1. 1. 2. 2. 3. 3. 4. Think about a healthy, positive family-one that serves as a role model for you. What would you say are their top three values? 1. 2. 3. 5. What are three or four favorite Scripture verses that communicate elements of a healthy family? 1. 2. 3. 4. Based on these verses, what are the three or four principles from Scripture that you'd like to see evidenced in your family? 1. 2. 3. 4. 6. What values are your "pound the table with passion" values? What are the ones that you feel very strongly about? (You may already have them listed.) To help you with this, complete the following sentences: More families need to ... The problem with today's families is ... DEVELOPING YOUR FAMILY'S MISSION STATEMENT Besides writing out your core values, you will do well to develop a family mission statement (or covenant). These important documents will shape your family. The founders of the United States knew that guiding documents would keep us on course as a fledgling democracy; so too will these documents guide your family as you seek to be purposeful. Sample mission statement: We exist to love each other and advance Gods timeless principles and his kingdom on earth. Complete the following: 1. Our family exists to ... 2. What are some activities or behaviors that you imagine your family carrying out? 3. Describe some qualities of character that you can envision your family being known for. 4. What is unique about your family? What makes you different? What are you known for? What sets you apart? 5. What do you hope to do with and through your family that will outlive you? What noble cause greater than yourselves do you want your family to pursue? 6. With these five questions completed, look for a Scripture that supports the basic ideas of your rough-draft concepts for your family mission statement. If there are several candidates, talk about them thoughtfully and choose one, writing it out here: 7. Using the sample as a template, your five questions and your family Scripture, write a rough draft of your family mission statement: 8. Rewrite the mission statement, keeping the same concepts but changing the order of the mission statement. This is simply to give you two options. 9. Discuss this mission statement as a family if the kids are old enough. Discuss it with a few other friends or extended family members. Any feedback? 10. Pray about your family mission statement for a couple of weeks, asking God to affirm it or help you edit it. Then write up the final version. Consider making a permanent version of your family mission statement to hang on a wall in your home.

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