Tata Ratan Quotes

None can destroy iron, but its own rust can. Likewise, none can destroy a person but his own mindset can.

Ups and downs in life are very important to keep us going, because a straight line even in an E.C.G. means we are not alive.” — Ratan Tata

It is during the bad times that the skilled manager lays firm foundations for future growth.” - Ratan Tata

I would love to see the disparity between the rich and poor [in India] reduced. If you have a billion people that should be our strength. —Ratan Tata, interview with Damien Whitworth, 2006

Here, all we need are Ratan Tata’s own words at a gathering in Dehradun in November 2010: ‘We approached three prime ministers. But an individual thwarted our efforts … I happened to be on a flight once and another industrialist who was sitting next to me said: “I don’t understand. You people are stupid. You know the minister wants Rs 15 crore. So why don’t you pay it?” I just said: “You can’t understand it. I just want to go to bed at night, knowing that I haven’t got the airline by paying for it.

It’s extremely unlikely you will be magically transformed from a mediocre or average people manager to a Satya Nadella or a Ratan Tata. You will often revert to type and repeat your bad behaviors. But if you become aware of this retrogressive behavior and can reduce the frequency and severity of this you can change over time, not overnight.

One day you will realise that material things mean nothing. All that matters is the well-being of the people you love.

I’d be hard-pressed to find a better start to a brand story than the one that chronicles the birth of “the people’s car,” the Tata Nano. The story goes that Ratan Tata, chairman of the well-respected Tata Group, was travelling along in the pouring rain behind a family who was precariously perched on a scooter weaving in and out of traffic on the slick wet roads of Bangalore. Tata thought that surely this was a problem he and his company could solve. He wanted to bring safe, affordable transport to the poor—to design, build, and sell a family car that could replace the scooter for a price that was less than $2,500. It was a business idea born from a high ideal and coming from a man with a track record in the industry, someone with the capability to innovate, design, and produce a high-quality product. People were captivated by the idea of what would be the world’s cheapest car. The media and the world watched to see how delivering on this seemingly impossible promise might pan out. Ratan Tata did deliver on his promise when he unveiled the Nano at the New Delhi Auto Expo in 2009, six years after having the idea. The hype around the new “people’s car” and the media attention it received meant that any mistakes were very public (several production challenges and safety problems were reported along the way). And while the general public seemed to be behind the idea of a new and fun Indian-led innovation, the number of Facebook likes (almost 4 million to date) didn’t convert to actual sales. It seemed that while Tata Motors was telling a story about affordability and innovating with frugal engineering (perhaps “lean engineering” might have worked better for them), the story prospective customers were hearing was one about a car that was cheap. The positioning of the car was at odds with the buying public’s perception of it. In a country where a car is an aspirational purchase, the Nano became symbolic of the car to buy if you couldn’t afford anything else. Since its launch in 2009, just over 200,000 Nanos have sold. The factory has the capacity to produce 21,000 cars a month. It turns out that the modest numbers of people buying the Nano are not the scooter drivers but middle-class Indians who are looking for a second car, or a car for their parents or children. The car that was billed as a “game changer” hasn’t lived up to the hype in the hearts of the people who were expected to line up and buy it in the tens of thousands. Despite winning design and innovation awards, the Nano’s reputation amongst consumers—and the story they have come to believe—has been the thing that’s held it back.

Ratan Tata was already well known in the investment community, but it was a new and interesting experience for me. Inevitably perhaps, on the road show we were always being compared and evaluated against Infosys and a lot of complimentary things were said about Infosys. Although we were competitors, to hear good things said in international forums about an Indian company made us very happy. When Ratan Tata returned from the road show he wrote a leter to Infosys’s management saying, ‘I must tell you that I felt so proud that here is an Indian company which is considered a benchmark in governance and transparency.

I take decisions and then make them right.

Ratan Tata speaks of JRD’s business ethics. One of India’s best known tax consultants, Dinesh Vyas, says that JRD never entered into a debate between ‘tax avoidance’ which was permissible and ‘tax evasion’ which was illegal; his sole motto was ‘tax compliance’. On one occasion a senior executive of a Tata company tried to save on taxes. Before putting up that case, the chairman of the company took him to JRD. Dinesh Vyas explained to JRD: ‘But Sir, it is not illegal.’ Softly JRD said: ‘Not illegal, yes. But is it right?’ Vyas says not in his decades of professional work had anyone ever asked him that question. Vyas later wrote in an article, ‘JRD would have been the most ardent supporter of the view expressed by Lord Denning: “The avoidance of tax may be lawful, but it is not yet a virtue.