Subscription Box Quotes

Do you enjoy being out in nature? By 2030, when you're living in your 20 by 30 cement stacked box in the city, you'll probably be able to rent walks in the park for ONLY $19.95 per month.

God bless her, but the child is wild. It’s not her fault. But she’ll never be normal. At least let her enjoy her childhood. You read the report, didn’t you? There was rotten food in the fridge, clothes all over the floor. She came here wearing one of her father’s T-shirts and his baseball cap. You just wanted to throw out all the things that she had in her suitcase and give her a chance to start all over again. And the child’s fingernails were long. Who ever heard of long fingernails on a twelve-year-old? And she smelled!’ ‘Is she worse than Rodney?’ ‘Rodney? No, God no. She doesn’t need psychiatric help. I’m just saying that she needs a couple extra things like a sweater or some new toys of her own.’ Later that afternoon, Isabelle came into my room with a box filled with girls’ toys. I pulled out a blue pony with long yellow hair and pink seashells on its butt. ‘Who was Rodney?’ I asked her. A little boy who lived here and used to wear swimming goggles all the time. Who’s been talking to you about Rodney?’ ‘You mentioned him to the social worker.’ ‘Lord! Don’t worry what I say to the social worker. I have to make you sound like a real sorrowful case to be able to get you more things. See, I got you a pretty pony, didn’t I?’ I guess it was worth having your self-esteem destroyed if there was a free toy involved. Isabelle told me that she was trying to get us a subscription to Ranger Rick magazine. I didn’t want to hear what she was going to say about me to get it.

The dog account’s popularity spread beyond her family and friends to a few thousand people. But on a Monday night in December 2012, the account started gaining fans around the world. After Toffey posted three pictures of Tuna on the Instagram blog that night, the dog’s following grew from 8,500 to 15,000 within 30 minutes. Dasher pulled to refresh the page: 16,000. By the next morning, Tuna was at 32,000 followers. Dasher’s phone started ringing with media requests from around the world. Anderson Cooper’s talk show offered to fly her to DC; she appeared via webcast, thinking it wouldn’t be feasible to take a vacation day. But as requests for appearances continued to come in, her friends warned her about what was coming before she realized it: she would have to quit her job at the Pacific Design Center in Los Angeles and run her dog’s account full-time. It sounded ridiculous, so she took a month off to test the theory. Sure enough, BarkBox, which made a subscription box for pet items, was willing to sponsor Dasher and her friend on an eight-city tour with Tuna. People in various cities came up to her, crying, telling her they were struggling with depression or anxiety and that Tuna was bringing them joy. “That was the first time that I realized how much weight these posts had for people,” Dasher later recalled. “And that’s also when I realized I wanted to do this full-time.” Her life became about managing Tuna’s fame. Berkley, part of Penguin Random House, signed her up to write a book titled Tuna Melts My Heart: The Underdog with the Overbite. That led to more brand deals, plus merchandising to put Tuna’s likeness on stuffed animals and mugs. In her book’s acknowledgments, she thanks Tuna most of all, but also Toffey for sharing the post that changed her life. The tastes of one Instagram employee directly affected her financial success, but also the habits of the two million people who now follow that dog—including Ariana Grande.

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This is now my go-to strategy for member retention and acquisition. Create an on-boarding product that delivers a member transformation. Then market that new member on-boarding system as a bonus that increases sales conversions on the front end.

The key to retention for all of these programs is what happens AFTER your new member joins.

In November 2011, Adobe’s CFO, Mark Garrett, told dozens of Wall Street analysts that he was going to try as hard as he could to make his company’s revenue earnings fall as quickly as possible. It was an understandably tense call. Adobe was going to stop selling its enormously profitable Creative Suite software in boxes and move to a digital subscription model: “The faster earnings fall, the better off we are as a company and the better off you are as investors, because millions of people paying us every single month is very compelling from a revenue perspective.” The overall revenue wasn’t going away, it was simply being pushed out into the future, and Garrett’s team took great pains explaining why and how they planned to accomplish that transition.

Husqvarna subscribers in Stockholm can take advantage of the Battery Box to access all kinds of heavy, battery-powered equipment like hedge trimmers, chainsaws, and leaf blowers. The tools are serviced daily to ensure that they are always in good condition and fully charged before customers take them home. Subscribers pay a flat monthly fee and simply return stuff when they’re done—no storage, no maintenance, no hassle. It’s also a great opportunity for people to try out tools before purchase. “People are already sharing homes and cars. To share products that are only used occasionally, like a hedge trimmer, makes a lot of sense for some users,

Cisco isn’t just managing a dependable if relatively flat hardware business while it hunts for growth in software and services. It’s embracing subscriptions in a broad, systemic way in order to shift from selling boxes to selling outcomes. Its new cloud-based management services help mitigate the boom-and-bust effects of new product cycles. It doesn’t have to act like a retailer chasing after make-or-break holiday sales in order to make its annual number. Today almost a third of its revenue is recurring, which is resulting (as CFO Kelly Kramer is quite happy to point out) in a short-term hit to its GAAP revenue numbers. Again, standard revenue loss is a good thing. That’s a sign that you are carrying your book of business out into the future.

In the physical world, you can randomize your vegetables by joining a Community-Supported Agriculture farm, which will deliver a box of produce to you every week. As we saw earlier, a CSA subscription does potentially pose a scheduling problem, but being sent fruits and vegetables you wouldn’t normally buy is a great way to get knocked out of a local maximum in your recipe rotation. Likewise, book-, wine-, and chocolate-of-the-month clubs are a way to get exposed to intellectual, oenophilic, and gustatory possibilities that you might never have encountered otherwise.

Fantasy & Science Fiction (ISSN 1095-8258), Volume 122, No. 1 & 2, Whole No. 699, January/February 2012. Published bimonthly by Spilogale, Inc. at $6.50 per copy. Annual subscription $39.00; $49.00 outside of the U.S. Postmaster: send form 3579 to Fantasy & Science Fiction, PO Box 3447, Hoboken, NJ 07030. Publication office, 105 Leonard St., Jersey City, NJ 07307. Periodical postage