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Steve Waugh in his excellent book on the World Cup campaign of 1999, No Regrets-A Captain’s Diary, writes that he told his team that it would be a ‘no regrets tour’; that irrespective of the result, his team would leave England with their heads held high. ‘Once in England, I introduced a new title—The No Regrets Tour—which reflected what I wanted from myself and all involved. Nothing left to luck, no “what ifs” or “if onlys”, simply a concerted, full-on team effort that would maximise our chances of victory.’ Not a single player, he said, would end the campaign believing they could have done more. The idea was that every player would deliver a 100 per cent every time he took the field or attended a training session or even, interestingly, a team meeting. So you didn’t land up for a team meeting merely to listen and think about dinner while someone else was talking. If the 100 per cent therefore was good enough to win the World Cup that was excellent but if it wasn’t good enough then so be it. The team would be proud of having done the best it could. It comes back to the truth that there is no shame in losing if you have done the best you can.
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Anita Bhogle and Harsha Bhogle (The Winning Way 2.0Learnings from Sport for Managers)