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To understand what’s plausible and possible beyond the visible horizon—to broaden your definition of x—you must seek out and get to know the “unusual suspects,” the people who aren’t yet winning awards for their work or being featured in “40-Under-40” business lists. More often, they’re stirring up controversy for their radical new ideas. Or they’re silently working away, far away from the public spotlight. They are, however, vitally important, and their ideas are all-too-often ignored or discounted.
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Amy Webb (The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream)