Sports Advertisement Quotes

The smell of the sweat is not sweet, but the fruit of the sweat is very sweet.

Good becomes better by playing against better, but better doesn't become the best by playing against good.

You can tell all of us are morphing into full-blown adults, wingtip adults, because all the time now the Big Question is, What are you going to do? After the summer, about your scholarship, about choosing a college, after graduation, with the rest of your life. When you are thirteen, the question is, Smooth or crunchy? That's it. Later, at the onset of full-blown adulthood, the Big Question changes a little bit - instead of, What are you going to do? it turns into, What do you do? I hear it all the time when my parents have parties, all the men standing around. After they talk sports, they always ask, What do you do? It's just part of the code that they mean "for a living" because no one ever answers it by saying, I go for walks and listen to music full-blast and don't care about my hearing thirty years from now, and I drink milk out of the carton, and I cough when someone lights up a cigarette, and I dig rainy days because they make me sad in a way I like, and I read books until I fall asleep holding them, and I put on sock-shoe, sock-shoe instead of sock-sock, shoe-shoe because I think it's better luck. Never that. People are always in something. I'm in advertising. I'm in real estate. I'm in sales and marketing.

But Sabbath is not only resistance. It is alternative. It is an alternative to the demanding, chattering, pervasive presence of advertising and its great liturgical claim of professional sports that devour all our “rest time.

Empirical evidence suggests that the relationship between the profitability of larger share and smaller share depends on the industry. Exhibit 7-1 compares the rate of return on equity of the largest firms accounting for at least 30 percent of industry sales (leaders) to the rate of return on equity of the medium-sized firms in the same industry (followers). In this calculation small firms with assets less than $500,000 were excluded. Although some of the industries in the sample are overly broad, it is striking that followers were noticeably more profitable than leaders in 15 of 38 industries. The industries in which the followers’ rates of return were higher appear generally to be those where economies of scale are either not great or absent (clothing, footwear, pottery, meat products, carpets) and/or those that are highly segmented (optical, medical and ophthalmic goods, liquor, periodicals, carpets, and toys and sporting goods). The industries in which leaders’ rates of return are higher seem to be generally those with heavy advertising (soap; perfumes; soft drinks; grain mill products, i.e., cereal; cutlery) and/or research outlays and production economies of scale (radio and television, drugs, photographic equipment). This outcome is as we would expect.

Truth is a sport, and winner takes it all. The upcoming truth is under construction.

In any game, the game itself is the prize, no matter who wins, ultimately both lose the game.

…Sugar has become an ingredient avoidable in prepared and packaged foods only by concerted and determined effort, effectively ubiquitous. Not just in the obvious sweet foods (candy bars, cookies, ice creams, chocolates, sodas, juices, sports and energy drinks, sweetened iced tea, jams, jellies, and breakfast cereals both cold and hot), but also in peanut butter, salad dressings, ketchup, BBQ sauces, canned soups, cold cuts, luncheon meats, bacon, hot dogs, pretzels, chips, roasted peanuts, spaghetti sauces, canned tomatoes, and breads. From the 1980's onward manufacturers of products advertised as uniquely healthy because they were low in fat…not to mention gluten free, no MSG, and zero grams trans fat per serving, took to replacing those fat calories with sugar to make them equally…palatable and often disguising the sugar under one or more of the fifty plus names, by which the fructose-glucose combination of sugar and high-fructose corn syrup might be found. Fat was removed from candy bars sugar added, or at least kept, so that they became health food bars. Fat was removed from yogurts and sugars added and these became heart healthy snacks, breakfasts, and lunches.

Sports are the intersection of mind and body, nature and culture, competition and mate choice, physical fitness and evolutionary fitness. Sports advertise general aspects of bodily health and condition that are shared by both sexes, not just specific sexual ornaments like beards and breasts.

Declan Lynch was a liar. He'd been a liar his entire life. Lies came to him fluidly, easily, instinctively. What does your father do for a living? He sells high-end sports cars in the summer, life insurance in the winter. He's an anesthesiologist. He does financial consulting for divorcees. He does advertising work for international companies in English-speaking markets. He's in the FBI. Where did he meet your mother? They were on yearbook together in high school. They were set up by friends. She took his picture at the county fair, said she wanted to keep his smile forever. Why can't Ronan come to a sleepover? He sleepwalks. Once he walked out to the road and my father had to convince a trucker who'd stopped before hitting him he was really his son. How did your mother die? Brain bleed. Rare. Genetic. Passes from mother to daughter, which is the only good thing, 'cause she only had sons. How are you doing? Fine. Good. Great. At a certain point, the truth felt worse. Truth was a closed-casket funeral attended by its estranged living relatives, Lies, Safety, Secrets. He lied to everyone. He lied to his lovers, his friends, his brothers. Well. More often he simply didn't tell his brothers the truth.

In the suburbs, new homes were built with gardens, swimming pools and other comforts of family life at the back; at the front there was only a garage. Residents turned away from the street. Advertising slogans and political messages were no longer aimed at the crowd outside but instead at the family at home. The statistics speak volumes; Americans went to the cinema and theatre less often, attended fewer meetings and gatherings, spent less time at sports fixtures, in bars and cafés, or with their neighbours. Funerals, which had always been village or neighbourhood events, were increasingly a private matter.

For the rest of Kat’s childhood, she moved from one relative’s house to another’s, up and down the East Coast, living in four homes before entering high school. Finally, in high school, she lived for a few years with her grandmother, her mom’s mom, whom she called “G-Ma.” No one ever talked about her mom’s murder. “In my family, my past was ‘The Big Unmentionable’—including my role in putting my own father in jail,” she says. In high school, Kat appeared to be doing well. She was an honor student who played four varsity sports. Beneath the surface, however, “I was secretly self-medicating with alcohol because otherwise, by the time everything stopped and it got quiet at night, I could not sleep, I would just lie there and a terrible panic would overtake me.” She went to college, failed out, went back, and graduated. She went to work in advertising, and one day, dissatisfied, quit. She went back to grad school, piling up debt. She became a teacher. Kat quit that job too, when a relationship she had formed with another teacher imploded. At the age of thirty-four, Kat went to stay with her brother and his family in Hawaii. She got a job as a valet, parking cars. “I’d come home from parking cars all day and curl up on my bed in the back bedroom of my brother’s house, and lie there feeling desperate and alone, my heart beating with anxiety.

I suppose that many think we live in a cheap and sensational age, all sky-signs and headlines; an age of advertisement and standardization. And yet, this is a more enlightened age than any human beings have lived in hitherto. For instance, practically all of us can read. Some of you may say: ‘Ah! But what? Detective stories, scandals, and the sporting news.’ No doubt, compared with Sunday newspapers and mystery stories, the Oedipus, Hamlet and Faust are very small beer. All the same, the number of volumes issued each year continually gains on the number of the population in all Western countries. Every phase and question of life is brought more and more into the limelight. Theatres, cinemas, the radio, and even lectures, assist the process. But they do not, and should not replace reading, because when we are just watching and listening, somebody is taking very good care that we should not stop and think. The danger in this age is not of our remaining ignorant; it is that we should lose the power of thinking for ourselves. Problems are more and more put before us, but, except to crossword puzzles and detective mysteries, do we attempt to find the answers for ourselves? Less and less. The short cut seems ever more and more desirable. But the short cut to knowledge is nearly always the longest way round. There is nothing like knowledge, picked up by or reasoned out for oneself.

DOES HARVARD MAKE YOU SMARTER? Swimmer’s Body Illusion As essayist and trader Nassim Taleb resolved to do something about the stubborn extra pounds he’d be carrying, he contemplated taking up various sports. However, joggers seemed scrawny and unhappy, and bodybuilders looked broad and stupid, and tennis players? Oh, so upper-middle class! Swimmers, though, appealed to him with their well-built, streamlined bodies. He decided to sign up at his local swimming pool and to train hard twice a week. A short while later, he realised that he had succumbed to an illusion. Professional swimmers don’t have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques. How their bodies are designed is a factor for selection and not the result of their activities. Similarly, female models advertise cosmetics and thus, many female consumers believe that these products make you beautiful. But it is not the cosmetics that make these women model-like. Quite simply, the models are born attractive and only for this reason are they candidates for cosmetics advertising. As with the swimmers’ bodies, beauty is a factor for selection and not the result. Whenever we confuse selection factors with results, we fall prey to what Taleb calls the swimmer’s body illusion. Without this illusion, half of advertising campaigns would not work

On 4 June 1924, an advertisement was sent to Madrid-based newspaper, La Libertad, that read: ‘The new sports group, El Rayo, wants to say hello to all other sport groups and are accepting challenges any time and any place that is convenient for them, starting next Sunday. Please respond to this newspaper or in writing to our registered office, Carmen 28.

So young men bulk up on the weights for many reasons. They want to look good. They may want to improve in sports. But they are also building up an arsenal of deterrence. Muscle is a bold advertisement: I am not a rabbit. I am not food.

He talks to me about cars, to Barnstorm about sports, and to Mateo about Game of Thrones. He talks to Elaine—I guess car dealers don’t worry about being head-butted down stairs or tossed into garbage dumpsters. He talks to Kiana about practically everything. He asks Rahim’s opinion on the art for new ads for Terranova Motors, and Rahim never so much as yawns when he’s around.

He believed,” recalled Kolb, “that American society, in its tail-finned post-war boom of success, was in danger of getting it all wrong. His strictures—on materialism, television, spectator sports, celebrities, conspicuous consumption, Miss America contests, fraternities and sororities, political platitudes, journalistic distortion, and deceptive advertising—were brought home intact by youngsters eager to twit to their parents and caused many an uproar around Wellesley dinner tables.

It feels as if it has been ages, doesn’t it, since sports was something other than a playful preamble to an advertising career?

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

In November 2003, the tobacco industry did agree to cease advertising in school library editions of four magazines with a large youth readership (Time, People, Sports Illustrated, and Newsweek) (“Tobacco Ads,” 2005)”, but the industry continued for a while to target youth with ads in adult magazines with a high youth readership (Alpert, Koh, & Connolly, 2008).

But it isn’t the fun of DIY invention, urban exploration, physical danger, and civil disorder that the Z-Boys enjoyed in 1976. It is fun within serious limits, and for all of its thrills it is (by contrast) scripted. And rather obedient. The fact that there are public skateparks and high-performance skateboards signals progress: America has embraced this sport, as it did bicycles in the nineteenth century. Towns want to make skating safe and acceptable. The economy has more opportunity to grow. America is better off for all of this. Yet such government and commercial intervention in a sport that was born of radical liberty means that the fun itself has changed; it has become mediated. For the skaters who take pride in their flashy store-bought equipment have already missed the Z-Boys’ joke: Skating is a guerrilla activity. It’s the fun of beating, not supporting, the system. P. T. Barnum said it himself: all of business is humbug. How else could business turn a profit, if it didn’t trick you with advertising? If it didn’t hook you with its product? This particular brand of humbug was perfected in the late 1960s, when merchandise was developed and marketed and sold to make Americans feel like rebels. Now, as then, customers always pay for this privilege, and purveyors keep it safe (and generally clean) to curb their liability. They can’t afford customers taking real risks. Plus it’s bad for business to encourage real rebellion. And yet, marketers know Americans love fun—they have known this for centuries. And they know that Americans, especially kids, crave autonomy and participation, so they simulate the DIY experience at franchises like the Build-A-Bear “workshops,” where kids construct teddy bears from limited options, or “DIY” restaurants, where customers pay to grill their own steaks, fry their own pancakes, make their own Bloody Marys. These pay-to-play stores and restaurants are, in a sense, more active, more “fun,” than their traditional competition: that’s their big selling point. But in both cases (as Barnum knew) the joke is still on you: the personalized bear is a standardized mishmash, the personalized food is often inedible. As Las Vegas knows, the house always wins. In the history of radical American fun, pleasure comes from resistance, risk, and participation—the same virtues celebrated in the “Port Huron Statement” and the Digger Papers, in the flapper’s slang and the Pinkster Ode. In the history of commercial amusement, most pleasures for sale are by necessity passive. They curtail creativity and they limit participation (as they do, say, in a laser-tag arena) to a narrow range of calculated surprises, often amplified by dazzling technology. To this extent, TV and computer screens, from the tiny to the colossal, have become the scourge of American fun. The ubiquity of TV screens in public spaces (even in taxicabs and elevators) shows that such viewing isn’t amusement at all but rather an aggressive, ubiquitous distraction. Although a punky insurgency of heedless satire has stung the airwaves in recent decades—from equal-opportunity offenders like The Simpsons and South Park to Comedy Central’s rabble-rousing pundits, Jon Stewart and Stephen Colbert—the prevailing “fun” of commercial amusement puts minimal demands on citizens, besides their time and money. TV’s inherent ease seems to be its appeal, but it also sends a sobering, Jumbotron-sized message about the health of the public sphere.

There is a lot to life beyond the computer screen. There is food and music and art and friendship and talking and laughing and flowers and sports and, as you say, an argument down at the pub. To say that the internet changed everything is simply an alarming assertion for an intelligent person to make. You are spending way too much time in front of a computer screen.

2010. Virtual advertisements are broadcast during sports programs and indirect advertisements are broadcast during ed

This is new. Old Quinn would not have worn a skirt on her first day of sophomore year. Old Quinn would have worn a pair of jeans (hole in the knee? even better) and a t-shirt advertising the Providence Prep volleyball team, or some other sports team I didn’t play for.

YOU CAN DO ANYTHING was the refrain of my childhood. I was a daughter of the Title-IX generation, a lucky girl in a decade when lucky girls of lucky parents were encouraged to play sports, be leaders, wear pants, believe themselves good at math, and aspire to become the first female President of the United States. The culture validated this norm. Politicians and advertisers loved girls... But if girls were taught to be winners, boys were not taught to be losers. On the contrary, to lose was a man’s worst fate — especially if he was straight — because winning meant access to sex (a belief held most firmly by the involuntarily celibate). Even then I understood that someone’s gain was bound to be perceived as someone else’s loss, and over time, I learned not to be too brazen...

There are other media too [the first being newspapers and control of information] whose basic social role is quite different. It’s diversion. There’s the real mass media, the kinds that are aimed at the guys who… Joe six-pack. That kind. The purpose of those media is just to dull people’s brain. This is an over-simplification, but for the 80 per cent or whatever they are, the main thing for them is to divert them. To get them to watch National Football League, and to worry about the… you know… mother with child with six heads, or whatever the thing you pick up on the supermarket stands, and so on. Or, you know, look at astrology, or get involved in fundamentalist stuff, or something. Just get them away you know. Get them away from things that matter. And for that, it’s important to reduce their capacity to think. Sports. That’s another crucial example of the indoctrination system in my view. For one thing, because it offers people something to pay attention to that is of no importance. That keeps them from worrying about things that matter to their lives that they might have some idea about doing something about. And in fact, it’s striking to see the intelligence that’s used by ordinary people in sports. You listen to radio sations where people call in. They have the most exotic information and understanding of all kinds of arcane issues, and the press undoubtedly does a lot with this. I remember in high school I suddenly asked myself at one point: Why do I care if my high school team wins the football game? I mean, I don’t know anybody on the team, you know. […] It doesn’t make any sense. But the point is, it does make sense. It’s a way of building up irrational attitudes of submission to authority. And, you know, group cohesion behind… you know, leadership elements. In fact, it’s training in irrational jingoism. That’s also a feature of competitive sports. I think, if you look closely at those things, typically, they do have functions, and that’s why energy is devoted to supporting them, and creating basis for them, and advertisers are willing to pay for them.

She looked up, hoping to see Hiram Caro. She was disappointed. Hiram didn’t walk through the door. Instead, his personal bodyguard stalked in. Joey Roman. CHAPTER 90 JOEY ROMAN closed the office door and locked it. Then he leaned against the door, folded his arms across his chest, and gazed down at Jenny. Roman’s attire distinguished him from the other security personnel. He was dressed in a slim-fit sport coat over a crisp white shirt paired with indigo jeans. Joey didn’t need to wear a security uniform or badge to give off a dangerous vibe. She knew he wanted to intimidate her. Locking her into a room with three men and blocking the door so she couldn’t get out—it was an act of aggression. Jenny was determined to send a message right back: I’m not scared of you. She gave Roman a side-eye before returning her attention to the advertising brochure. Reading aloud, she murmured, “‘Loosest slots and hottest table games in Biloxi.’ Wow. Impressive.” Silence in the room. She counted to ten before she spoke again. “Is Hiram on his way down?” Roman sounded almost friendly when he said, “Mr. Caro’s not available. What do you want? I can pass along the message.” Jenny’s impatience gave her voice a sharp edge. “I don’t want to go through the messenger boy, Joey.” The two young security guys tensed up and exchanged a look of surprise. Jenny noted their reaction. She figured it meant that Joey Roman was rarely disrespected on casino property. She would have to proceed more cautiously. She forced a smile. “Joey, you know I’m a private

Ogilvy on Advertising by David Ogilvy I have learned more about creativity, and working in a creative field, from this one book than from any other job, course, or person with the exception of my ridiculously smart and talented, but not quite as tall, older brother, William. The book is ostensibly about how to get a job in advertising, how to run an advertising agency, and how to create successful and powerful advertising. But along the way, this brilliant British émigré to the United States (he came fifty-one years before me, in 1938), tells the entire history of advertising, predicts its future, and comes as close to explaining how ideas can be communicated using words and pictures, about the power of persuasion, than anyone who has ever written on the dark art. The book includes the story of how he created the Rolls-Royce print ad which I still think about every time I see a Roller or think about how to sell a high-end TV project.

Did an amateur cycling team help the company advertise its products? No, but two of the three founders of Sakonnet were cyclists, and that was a good enough reason to throw away $100,000.

Entirely in agreement with Salieri when he rails against God for having given humanity the gift of Mozart's divine music, for the sole purpose of making us look ridiculous and plunging us into despair. Salieri sets himself up as Man's champion against divine injustice. It is the same problem as that of the Grand Inquisitor in the Brothers Karamazov. When Christ returns to earth he says to him: 'We manage humanity for its greatest happiness. It has paid for this with its mediocrity. Don't come disturbing this fragile balance with insane promises. ' And he condemns Christ to death once again. Salieri is not mean-spirited: it took pride, not to become jealous of Mozart, but to challenge God and ask: 'Tell it to me plainly, why am I not Mozart?' For God mocked us by throwing Mozart among us in the guise of a vulgar being, who did not even bear the exceptional marks of grace. God is toying with us, and that is unbearable. Mozart must be destroyed. All that challenges God is noble in spirit and superior to gaping, unconditional admiration of His works. We will not have the same problem with Changeux's Neuronal Man, emerging on the horizon like Nietzsche's Last Man, with his cortical and synaptic flatness. Farewell Mozart, farewell Salieri, no more grace, but no more challenges either, such is the solution offered by modern science to the insoluble despair of the difference between men. Signs, signs? Is that all you have to say? People act and people dream, they speak or they don't - none of that is unreal. Shut up and watch. See the philosophical beauty of these closing years of the century, the stars in the sky falling lower as the fateful date approaches, and the interactive horizon of couples in love - all this is beyond doubt, and it moves me to tears . . . The age, the coming age is like a metropolis deserted by its population, cut off from its sources of energy. Are you going to say that, are you going to go on with these twilight rantings? Every century throws the reality principle into question as it closes, but it's over today, finished, done. Everybody works these days. Narrative and moral passions, the philosophical animal spirits, are literally blocking the electronic animal spirits, a thousand times more lively and insignificant. Videos and advertisements, credits, news reports and sports flashes, Dallas, that's television, all that transfers easily, with the minimum of energy, on ephemeral film. But pure television, like pure painting or pure speed, is hard to bear.

…American men actually engage most in hunting and fishing. The desire of men in wealthy societies to re-create the food-gathering conditions of very primitive people appears to be an appropriate comment on the power of the hunting drives discussed earlier. Not only is hunting expensive in many places – think of the European on safari in Africa – but it is also time-consuming, potentially dangerous, and frequently involves considerable personal discomfort. Men do it because it is ‘fun’. So they say, and so one must conclude from their persistent rendition of the old pattern. What is relevant from our point of view is that hunting, and frequently fishing, are group activities. A man will choose his co-hunters very carefully. Not only does the relative intimacy of the hunt demand some congeniality, but there is also danger in hunting with inept or irresponsible persons. It is a serious matter, and even class barriers which normally operate quite rigidly may be happily breached for the period of the hunt. Some research on hunters in British Columbia suggests the near-piety which accompanies the hunt; hunting is a singular and important activity. One particular group of males takes along bottles of costly Crown Royal whisky for the hunt; they drink only superior whisky on this poignant re-creation of an ancient manly skill. But when their wives join them for New Year's celebrations, they drink an ordinary whisky: the purely formal and social occasion does not, it seems, merit the symbolic tribute of outstanding whisky. Gambling is another behaviour which, like hunting and sport, provides an opportunity in countless cultures for the weaving of and participation in the web of male affiliation. Not the gambling of the London casino, where glamorous women serve drinks, or the complex hope, greed, fate-tempting ritual, and action of the shiny American palaces in Nevada, and not the hidden gambling run by racketeers. Rather, the card games in homes or small clubs, where men gather to play for manageable stakes on a friendly basis; perhaps – like Jiggs and his Maggie – to avoid their women, perhaps to seek some money, perhaps to buy the pleasant passage of time. But also to be with their friends and talk, and define, by the game, the confines of their intimate male society. Obviously females play too, both on their own and in mixed company. But there are differences which warrant investigation, in the same way that the drinking of men in groups appears to differ from heterosexual or all-female drinking; the separation of all-male bars and mixed ones is still maintained in many places despite the powerful cultural pressures against such flagrant sexual apartheid. Even in the Bowery, where disaffiliated outcast males live in ways only now becoming understood, it has been noted that, ‘There are strong indications that the heavy drinkers are more integrated and more sociable than the light. The analytical problem lies in determining whether socialization causes drinking or drinking results in sociability when there is no disapproval.’ In the gentleman's club in London, the informally segregated working man's pub in Yorkshire, the all-male taverns of Montreal, the palm-wine huts of west Africa, perhaps can be observed the enactment of a way of establishing maleness and maintaining bonds which is given an excuse and possibly facilitated by alcohol. Certainly, for what they are worth in revealing the nature of popular conception of the social role of drinking, advertisements stress the manly appeal of alcohol – particularly whisky – though it is also clear that there are ongoing changes in the socio-sexual implications of drinking. But perhaps it is hasty to regard the process of change as a process of female emancipation which will culminate in similarity of behaviour, status, and ideals of males and females. The changes are still too recent to warrant this. Also, they have been achieved under sufficiently self-conscious pressure...

Sports benefit the spectators the least.

Barney drew a flashlight from his belt and flicked it on. The beam reflected off the display window of Healthful Possibilities. He had to step close to see inside. His gaze landed first on a bottle of berries sporting a label that read LOSE WEIGHT FAST. A sign over a collection of boxed items promised FIVE SUPPLEMENTS TO CURE ERECTILE DYSFUNCTION. Barney blinked and read the advertisement again. He couldn’t imagine any male in Mystic Creek, no matter how desperate, walking into Taffeta Brown’s shop and having the nerve to take one of those boxes up to the cash register.

The BCCI has repeatedly shied away from disclosure, citing itself as a private entity. However, it isn't completely private either, especially since it has monopoly rights over something consumed by a large number of people. It earns from franchise owners and television networks. They, in turn, recover their money from advertisers, who ultimately pass on advertising costs to consumers, built into the price products. Thus, the consumers, we Indians, pay for the BCCI. And since it is a monopoly, we have every right to question their finances. How does the BCCI price its rights? Where is the BCCI money going? The media and lawmakers have a chance to go after this completely feudal and archaic way of managing something as pure and simple as sport. Individuals are less important than changing the way things work. What needs to be at the forefront is sport; are we using the money to help develop it in the country? We don't have to turn Indian cricket into a non-commercial NGO, for that is doomed to fail. It is fine to commercially harness he game. However, if you exploit a national passion, funded by the common man, it only makes sense that the money is accounted for and utilized for the best benefit of sport in the country. For, if there is less opaqueness, there won't be any need to make influential calls or petty factors like personality clashes affecting the outcome of any bidding process. If we know where the money is going, there is less chance of murkiness entering the picture. Accountability does not mean excessive regulation or a lack of autonomy. It simply means proper audited accounts, disclosures, corporate governance practices, norms to regulate the monopoly and even specific data on the improvement in sporting standards achieved in the country. If a young child grows up seeing cricket as yet another example of India's rich and powerful treating the country as their fiefdom, it won't be a good thing. Let's clean up the mess and treat cricket as it is supposed to be: a good sport. Game of a Clean-up, page 50 and 51

Olympics (noun): A Corporate Jamboree revolving around sport. Gold medals are awarded for excellence in product placement, brand positioning, advertising, consumerism, propaganda, brainwashing, mind control, conditioning, and the creation of a false consciousness.

It is easy to ascribe the success of such hokum to the gullibility of another age, until we stop to reflect that the techniques successfully used to sell patent medicine are still routinely used today. The lotions and potions of our times inevitably promise youthfulness, health, or weight loss, thanks to exotic ingredients like antioxidants, amino acids, miracle fruits like the pomegranate and açaí berry, extracted ketones, or biofactors. There is scarcely a shampoo or lotion for sale that does not promise an extraordinary result owing to essence of coconut, or rosemary extracts, or another botanical. As devotees of technology we are, if anything, more susceptible to the supposed degree of difference afforded by some ingenious proprietary innovation, like the “air” in Nike’s sports shoes, triple reverse osmosis in some brands of water, or the gold-plating of audio component cables. For all our secular rationalism and technological advances, potential for surrender to the charms of magical thinking remains embedded in the human psyche, awaiting only the advertiser to awaken it.

identify your employee adjectives, (2) recruit through proper advertising, (3) identify winning personalities, and (4) select your winners. Step One: Identify Your Employee Adjectives When you think of your favorite employees in the past, what comes to mind? A procedural element such as an organized workstation, neat paperwork, or promptness? No. What makes an employee memorable is her attitude and smile, the way she takes the time to make sure a customer is happy, the extra mile she goes to ensure orders are fulfilled and problems are solved. Her intrinsic qualities—her energy, sense of humor, eagerness, and contributions to the team—are the qualities you remember. Rather than relying on job descriptions that simply quantify various positions’ duties and correlating them with matching experience as a tool for identifying and hiring great employees, I use a more holistic approach. The first step in the process is selecting eight adjectives that best define the personality ideal for each job or role in your business. This is a critical step: it gives you new visions and goals for your own management objectives, new ways to measure employee success, and new ways to assess the performance of your own business. Create a “Job Candidate Profile” for every job position in your business. Each Job Candidate Profile should contain eight single- and multiple-word phrases of defining adjectives that clearly describe the perfect employee for each job position. Consider employee-to-customer personality traits, colleague-to-colleague traits, and employee-to-manager traits when making up the list. For example, an accounting manager might be described with adjectives such as “accurate,” “patient,” “detailed,” and “consistent.” A cocktail server for a nightclub or casual restaurant would likely be described with adjectives like “energetic,” “fun,” “music-loving,” “sports-loving,” “good-humored,” “sociable conversationalist,” “adventurous,” and so on. Obviously, the adjectives for front-of-house staff and back-of-house staff (normally unseen by guests) will be quite different. Below is one generic example of a Job Candidate Profile. Your lists should be tailored for your particular bar concept, audience, location, and style of business (high-end, casual, neighborhood, tourist, and so on). BARTENDER Energetic Extroverted/Conversational Very Likable (first impression) Hospitable, demonstrates a Great Service Attitude Sports Loving Cooperative, Team Player Quality Orientated Attentive, Good Listening Skills SAMPLE ADJECTIVES Amazing Ambitious Appealing Ardent Astounding Avid Awesome Buoyant Committed Courageous Creative Dazzling Dedicated Delightful Distinctive Diverse Dynamic Eager Energetic Engaging Entertaining Enthusiastic Entrepreneurial Exceptional Exciting Fervent Flexible Friendly Genuine High-Energy Imaginative Impressive Independent Ingenious Keen Lively Magnificent Motivating Outstanding Passionate Positive Proactive Remarkable Resourceful Responsive Spirited Supportive Upbeat Vibrant Warm Zealous Step Two: Recruit through Proper Advertising The next step is to develop print or online advertising copy that will attract the personalities you’ve just defined.

The Combat Perspex The historical past of the Perspex Sheet is entrancing. The story backtracks to 1843 when the primary acrylic harsh corrosive was made. Nonetheless, it wasn't until 1933 that the German physicist Otto Rohm patented and enlisted the model identify plexiglas. That is important on the grounds that what is usually considered Plexiglas has gotten to be such a household unit word, as an illustration Kleenex, that it might have been missed that Plexiglas was previously a patented name. From that time acrylic glass was utilized for submarine periscopes and firearm turrets for planes. Since that point acrylic glass has became a household merchandise. There's a extensive blended bag of employments for Perspex Sheets. A mix of home windows perspex sheet is produced out of them materials incorporating flying machine windows, police home windows, and race auto home windows. Utilizing Perspex sheets inside race autos will assist make them lighter - and speedier than utilizing glass. Advertising and store signs are incessantly produced out of colored and clear acrylic and really material materials are created out of acrylic sheets, as the thermoplastic may very well be folded. Furthermore, Perspex Sheet are utilized as specialists mediums and additionally use for surrounding. Perspex sheets can likewise be made into furnishings. Perspex Sheets have such a wide mixture of employments. Another one of many uses of Perspex is on sun beds and different places where UV rays are required. Perspex is also availed in UV grade which is mainly a type of Perspex that enables transmission of UV rays. It's mostly used in locations where UV rays are required to penetrate.In case you have an thought of how Perspex appears like, you might need a really arduous time trying to image someone sporting a garment constituted of it. That is where the coloured Perspex comes into play. It is not solely used to make clothes but in addition shoes and baggage. There are actually two sorts of plastics.Thermoset that's a plastic which is structured right into a perpetual form,plus thermoplastic that is versatile and may very well be reshaped. Poly methyl methacrylate is a thermoplastic that is clear. PMMA is blandly reputed to be a glass acrylic. Several brand names are Plexiglas, Lucite and Perspex. PMMA is as a better price elective to polycarbonate (LAPTOP). An alternate profit which P.M.M.A possess over PC is the unfortunate deficiency of conceivably hurtful bisphenol A sub-units current in polycarbonate.

The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold. Radio and TV can handle the sports, news, comics, and pictures. The editorial, which is the one book-feature of the newspaper, has been ignored for many years, unless put in the form of news or paid advertisement.