Rob Dial Quotes

If something is important to you, you will find a way; if something is not important, you will find an excuse.

Do the math: 97 percent of our worries never materialize.

As human beings, we have such complex and beautiful imaginations, but if we are not in control of those imaginations, they can get out of hand and create so many fears within us. We can control these fears, however, once we realize that almost all of them are as real as the bogeyman.

The blinking message light on the phone screamed at us when we walked into the bedroom of our suite. Marlboro Man audibly exhaled, clearly wishing the world--and his brother and the grain markets and the uncertainties of agriculture--would leave us alone already. I wish they’d leave us alone, too. In light of the recent developments, though, Marlboro Man picked up the phone and dialed Tim to get an update. I excused myself to the bathroom to freshen up and put on a champagne satin negligee in an effort to thwart the external forces that were trying to rob me of my husband’s attention. I brushed my teeth and spritzed myself with Jil Sander perfume before opening the door to the bedroom, where I would seduce my Marlboro Man away from his worries. I knew I could win if only I applied myself. He was just getting off the phone when I entered the room. “Dammit,” I heard him mumble as he plopped down onto the enormous king-size bed. Oh no. Jil Sander had her work cut out for her. I climbed on the bed and lay beside him, resting my head on his arm. He draped his arm across my waist. I draped my leg around his. He sighed. “The markets are totally in the shitter.” I didn’t know the details, but I did know the shitter wasn’t a good place. I wanted to throw out the usual platitudes. Don’t worry about it, try not to think about it, we’ll figure it out, everything will be okay. But I didn’t know enough about it. I knew he and his brother owned a lot of land. I knew they worked hard to pay for it. I knew they weren’t lawyers or physicians by profession and didn’t have a whole separate income to supplement their ranching operation. As full-time ranchers, their livelihoods were completely reliant on so many things outside of their control--weather, market fluctuations, supply, demand, luck. I knew they weren’t home free in terms of finances--Marlboro Man and I had talked about it. But I didn’t understand enough about the ramifications of this current wrinkle to reassure him that everything would be okay, businesswise. And he probably didn’t want me to. So I did the only thing I could think of to do. I assured my new husband everything would be okay between us by leaning over, turning off the lamp, and letting the love between us--which had zero to do with markets or grains--take over.

the survivors got a bit hardier. Kotter was like an inoculation that toughened everyone up for Olivia Newton-John, who in turn prepared the cosmos for Billy Joel. So as the music got marginally less awful, the mortality rate paradoxically dropped. And by the time they started exploring the FM frequencies, most Refined beings were ready for what they found. By then it was mid-1978. The FM dial was jammed with what we now call Classic Rock, and some stations occasionally played entire albums from start to finish. The last big die-off occurred when WPLJ broadcast both sides of Led Zeppelin IV. And anyone who survived that had what it took to safely listen to even the most stellar rock ’n’ roll.

Without the heart, life is essentially dulled and dialed down to a nub of its human potential.

You need a good process for qualifying prospects before they get to you so you’re not stuck doing demos with people who will pay you $30 a month or are the wrong fit for your product. Dialing in your positioning, website, and marketing is one way to make sure you’re attracting the right prospects and weeding out those who aren’t a good match. Using a qualifying form to schedule a demo is also good. Have them put in the company’s name, the company’s size, their best work email, and other information you need to know. Weeding through those prospects can be time-consuming—especially if you have a dual funnel with low-priced and enterprise-level tiers. Here’s a hack: At Drip, anytime someone clicked “Book a Demo,” they got a pop-up that asked for their name and value metric (i.e., how many subscribers they had). If they put in a low number, they were redirected to a page with a video demo, a 10-minute screencast of me walking through the product. If they put in a high number, they were directed to our scheduling link to book a time for a more extensive conversation. As Drip grew, the cutoff number for in-person demos grew, too. At first, we were doing demos for people in our lowest tiers because it was early and we wanted to learn about our market by talking to anyone we could. Bit by bit, we ratcheted up the number on the form based on how many salespeople had the bandwidth to run demos.

you can’t read the label when you’re in the jar. In other

while technology has moved our health and well-being immeasurably forward, it has also robbed us of a wisdom that existed when our relationship to our environment wasn’t mediated by so many dials and controls. Instead of starting a fire or opening a window, we tweak the knob on the thermostat. Instead of eating a medicinal plant, we swallow a pill. We have gained convenience and efficacy, but at the cost of abstraction: the changes within our bodies no longer seem connected to the world around us, giving us the illusion that we are independent of our environment and unaffected by it. Thus we have built environments that lack elements, such as color and light, that are essential to our well-being.

The only good thing about Mom marrying Rob Fandango, radio bigwig, is that he owns a top-40 station. But while he whisks Mom off to celebrity-wannabe parties every weekend, I’m holed up in my room, downloading all the latest tunes on my iPod and scanning the dial for the next overnight sensation.

I squint at her, still unsure, and then I pick up my phone and dial his number. “Piccola sirena.” “I think you’re being robbed.