“
So a financial advisor can goad you into taking (or avoiding) an investment risk just by changing how he describes it. If he boots up some fancy software that says you have a 78% chance of meeting your retirement goals, that sounds great. But he can reframe the same result and strike fear into your heart by declaring that “22 out of 100 people with your strategy will end up eating cat food in the dark”—and the next thing you know, he has foisted a bunch of risky stocks onto you that you never wanted.
”
”