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But in the negotiations to fund the renovation of East River Park, which borders the East River in Manhattan from Chinatown up through the East Village, the construction of a new bathroom was somehow included. This called for a celebration, which meant a ribbon cutting to open the new facility. But why cut a ribbon when we could mark the occasion appropriately? Hence, the fated roll of toilet paper was ceremoniously cut, celebrated, and well publicized, which left enough of an impression on Steven Rubenstein, a PR guru in New York to moguls like George Steinbrenner and Rupert Murdoch, that when Chuck Schumer was looking for a new communications director, he recommended me. Chuck had just won a Senate seat two years earlier, upsetting longtime incumbent Al D’Amato. Chuck was (and is) a career politician and an extremely good one. After graduating from Harvard College and Harvard Law School, he disappointed his Jewish mother by running for a seat in the New York State Assembly rather than taking a job at a prestigious law firm. (I could relate.) His approach to the campaign was both genius and slightly crazy—he knocked on the doors of virtually every single voter in the district. And for a seat that couldn’t matter less to 99 percent of voters, voting for the earnest young man who took the time to come see them was a reasonable choice.
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