Pr Agency Quotes

If you've taken a photo with your camera's pop-up flash, you're probably wondering how camera manufacturers list pop-up flash as a feature and keep a straight face. It's probably because the term "pop-up flash" is actually a marketing phrase dreamed up by a high-powered PR agency, because its original, more descriptive, and more accurate name is actually "the ugly-maker.

The idealized market was supposed to deliver ‘friction free’ exchanges, in which the desires of consumers would be met directly, without the need for intervention or mediation by regulatory agencies. Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy. What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation of that performance and output. Inevitably, a short-circuiting occurs, and work becomes geared towards the generation and massaging of representations rather than to the official goals of the work itself. Indeed, an anthropological study of local government in Britain argues that ‘More effort goes into ensuring that a local authority’s services are represented correctly than goes into actually improving those services’. This reversal of priorities is one of the hallmarks of a system which can be characterized without hyperbole as ‘market Stalinism’. What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement. […] It would be a mistake to regard this market Stalinism as some deviation from the ‘true spirit’ of capitalism. On the contrary, it would be better to say that an essential dimension of Stalinism was inhibited by its association with a social project like socialism and can only emerge in a late capitalist culture in which images acquire an autonomous force. The way value is generated on the stock exchange depends of course less on what a company ‘really does’, and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.

we have almost universally decreed social media to be a kind of personal PR agency, a forum for us to assemble a set of glittering promotional materials for our own lives, all with the aim of making ourselves appear as improbably blissfully happy as possible.

From the many years he’d spent in the Omega Agency, the special agent understood there were no obvious good guys or bad guys on the world stage. Contrary to the PR spin generated within Congress and spoon-fed to the well-meaning American public by a gullible or at least malleable media, Kentbridge also knew there were no clear sides anymore. As he often told the orphans, patriotism was a useless emotion because the modern world was no longer shaped by countries or governments. In fact, nations had long since been superseded by the vast spider web of elite conspirators spanning the globe.

Recipe for a Perfect Wife, the Novel INGREDIENTS 3 cups editors extraordinaire: Maya Ziv, Lara Hinchberger, Helen Smith 2 cups agent-I-couldn’t-do-this-without: Carolyn Forde (and the Transatlantic Literary Agency) 1½ cup highly skilled publishing teams: Dutton US, Penguin Random House Canada (Viking) 1 cup PR and marketing wizards: Kathleen Carter (Kathleen Carter Communications), Ruta Liormonas, Elina Vaysbeyn, Maria Whelan, Claire Zaya 1 cup women of writing coven: Marissa Stapley, Jennifer Robson, Kate Hilton, Chantel Guertin, Kerry Clare, Liz Renzetti ½ cup author-friends-who-keep-me-sane: Mary Kubica, Taylor Jenkins Reid, Amy E. Reichert, Colleen Oakley, Rachel Goodman, Hannah Mary McKinnon, Rosey Lim ½ cup friends-with-talents-I-do-not-have: Dr. Kendra Newell, Claire Tansey ¼ cup original creators of the Karma Brown Fan Club: my family and friends, including my late grandmother Miriam Christie, who inspired Miriam Claussen; my mom, who is a spectacular cook and mother; and my dad, for being the wonderful feminist he is 1 tablespoon of the inner circle: Adam and Addison, the loves of my life ½ tablespoon book bloggers, bookstagrammers, authors, and readers: including Andrea Katz, Jenny O’Regan, Pamela Klinger-Horn, Melissa Amster, Susan Peterson, Kristy Barrett, Lisa Steinke, Liz Fenton 1 teaspoon vintage cookbooks: particularly the Purity Cookbook, for the spark of inspiration 1 teaspoon loyal Labradoodle: Fred Licorice Brown, furry writing companion Dash of Google: so I could visit the 1950s without a time machine METHOD: Combine all ingredients into a Scrivener file, making sure to hit Save after each addition.

there are unparalleled opportunities for emerging agencies and consultants to transform, disrupt, and thrive within the developing marketing services ecosystem. The agencies and professionals with the will and vision to adapt and evolve will rise, and many traditional and digital-only firms will become obsolete.

original content to provide educational and salient advice to consumers, helping them with their purchasing decisions.

The job of a marketing agency is to produce results that impact the bottom line. It's that simple.

1. You must lead from the front. Always. 2. Speed is everything. There must be a sense of urgency. 3. Listen to the locals. They often know more than the Nobel Prize Laureates. 4. Don’t wait for federal agencies to tell you what to do ... tell them what you need. 5. Keep the public informed on the details. Do it early and often and without fanfare. Transparency inspires confidence. Confidence inspires cohesion. 6. Make quick decisions when plans fail. They will fail. As the saying goes, “No battle plan completely survives the first shot.” 7. Demand and expect excellence. There is no reason government cannot function in a competent manner. Refuse to accept failure. 8. Ignore the politics, focus on doing a good job. The main thing is to keep the main thing the main thing. If you do a good job, that will all take care of itself. If you don’t, there is no amount of PR that will help you. 9. Read the old playbook, then throw it out and get ready to improvise. 10. Hope for the best but prepare for the worst, immediately. Assume you are at the Alamo. If you end up attacking an ant hill with a sledge hammer ... that’s okay. But if you end up bringing a knife to a gun fight ... that’s a failure. If you prepare for war and peace breaks out, great! But if you prepare for peace and war breaks out, you’re in trouble!

ahead of ICAO audit By Tarun Shukla | 527 words New Delhi: India's civil aviation regulator has decided to restructure its safety board and hire airline safety professionals ahead of an audit by the UN's aviation watchdog ICAO (International Civil Aviation Organization). The Directorate General of Civil Aviation (DGCA) announced its intent, and advertised the positions on its website. ICAO told the Indian regulator recently that it would come down to India to conduct an audit, its third in just over a decade, Mint reported on 12 February. Previous ICAO audits had highlighted the paucity of safety inspectors in DGCA. After its 2006 and 2012 audits, ICAO had placed the country in its list of 13 worst-performing nations. US regulator Federal Aviation Authority followed ICAO's 2012 audit with its own and downgraded India, effectively barring new flights to the US by Indian airlines. FAA is expected to visit India in the summer to review its downgrade. The result of the ICAO and FAA audits will have a bearing on the ability of existing Indian airlines to operate more flights to the US and some international destinations and on new airlines' ability to start flights to these destinations. The regulator plans to hire three directors of safety on short-term contracts to be part of the accident investigation board, according to the information on DGCA's website. This is first time the DGCA is hiring external staff for this board, which is critical to ascertain the reasoning for any crashes, misses or other safety related events in the country. These officers, the DGCA said on its website, must have at least 12 years of experience in aviation, specifically on the technical aspects, and have a degree in aeronautical engineering. DGCA has been asked by international regulators to hire at least 75 flight inspectors. It has only 51. India's private airlines offer better pay and perks to inspectors compared with DGCA. The aviation ministry told DGCA in January to speed up the recruitment and do whatever was necessary to get more inspectors on board, a government official said, speaking on condition of anonymity. DGCA has also announced it will hire flight operations inspectors as consultants on a short-term basis for a period of one year with a fixed remuneration of `1.25 lakh per month. "There will be a review after six months and subsequent continuation will be decided on the basis of outcome of the review," DGCA said in its advertisement. The remuneration of `1.25 lakh is higher than the salary of many existing DGCA officers. In its 2006 audit, ICAO said it found that "a number of final reports of accident and serious incident investigations carried out by the DGCA were not sent to the (member) states concerned or to ICAO when it was applicable". DGCA had also "not established a voluntary incident reporting system to facilitate the collection of safety information that may not otherwise be captured by the state's mandatory incident reporting system". In response, DGCA "submitted a corrective action plan which was never implemented", said Mohan Ranganthan, an aviation safety analyst and former member of government appointed safety council, said of DGCA. He added that the regulator will be caught out this time. Restructuring DGCA is the key to better air safety, said former director general of civil aviation M.R. Sivaraman. Hotel industry growth is expected to strengthen to 9-11% in 2015-16: Icra By P.R. Sanjai | 304 words Mumbai: Rating agency Icra Ltd on Monday said Indian hotel industry revenue growth is expected to strengthen to 9-11% in 2015-16, driven by a modest increase in occupancy and small increase in rates. "Industry wide revenues are expected to grow by 5-8% in 2014-15. Over the next 12 months, Icra expects RevPAR (revenue per available room) to improve by 7-8% driven by up to 5% pickup in occupancies and 2-3% growth in average room rates (ARR)," Icra said. Further, margins are expected to remain largely flat for 2014-15 while

At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.

move up into management levels, and their responsibilities and stress levels grow. Confident: They put in the extra time and energy needed to gain knowledge and experience, which translates into confidence and composure. Confidence is not to be confused with arrogance and entitlement, which are two of the most undesirable traits of an agency professional. Creative: They bring innovative approaches and thinking to projects. They have an innate ability to work within standard systems while efficiently integrating original ideas and strategies that strengthen the agency and client campaigns. Detail-oriented: They are incredibly organized and thorough in all communications and activities, which instills tremendous confidence in their clients, peers, and managers. They rarely make careless mistakes. Their attention to detail enables them to excel at time management and project management. Focused: They avoid multitasking in favor of concentrated effort. They know priorities at all times and work efficiently to deliver. They have the ability to shut off distractions, and are often the most productive and efficient workers.

, CW International Canadian based Immigration & International Student Consultant Agency. ICCRC Certified Consultants CW International is a Canadian-based Student Consultant and Immigration agency. Incorporated with the objective of providing career guidance, immigration services, and vocational direction to our clients worldwide. Please do not hesitate to call us or visit our offices 1. Guidance on Updating DLI 2. Guidance on Co-Op Work Permit 3. Guidance on Study Permit Extension 4. Guidance on Post Graduate Work Permit 5. Guidance on MPNP (Manitoba Provincial Nominee Program) 6. Guidance on Work Permit Extension (Open or Close) 7. Guidance on PR Applications 8. Guidance on applying Citizenship 9. Guidance on TRV (Temporary Resident VISA) 10. Guidance on Amendments in All Types of Documents 11. Guidance on Re-apply of Lost Document. 12. Guidance on Spouse Open Work Permit / Extension 13. Guidance on Visitor Visa / Extension 14. Guidance on Investment Programs 15. Post Landing Services. Regards CW International Branches :- Manitoba | Brampton | Surrey | Mohali Mohali Office Address: SCF 101, Level 2, Phase 10, Sector 64, Mohali, Punjab 160062 #Call:- +91 - 86993-13209 | +1 905 872 3544

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To pursue its missing billions, BTA retained Trefor Williams’ private intelligence company Diligence, Portland, a PR consultancy founded by Tony Blair’s old media strategist Tim Allan, and a firm of the finest London lawyers, Hogan Lovells, where the flinty and brilliant partner Chris Hardman took up the case.

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PR people excel at content. PR people such at measurement.

Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future.

What sets Inbound PR apart from traditional PR is the ability to measure results.

Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era.

Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content).

The biggest benefit of the Inbound PR model is that you use pull rather than push.

With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.

Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships.

Inbound PR enables you to measure the real ROI of your efforts.

Inbound PR is about educating people and helping them make decisions.

Inbound PR is about being human-centered with content that is relevant, remarkable, and created for a specific audience and its needs.

We now have the power to let brands influence us or equally to not let them.

Paff PR is an award-winning public relations, content studio and digital media agency with experts in San Francisco, New York, and Austin. Our capabilities include media relations, narrative building and content creation across the enterprise and consumer technology space. Our staff has unmatched success and experience in technologies such as cloud, enterprise, social, gaming and wearable technology. The agency was launched as the PR industry enters a renaissance, press releases are no longer the way to reach reporters.

The demand generation is hungry for so-called remarkable content: content that is worth consuming and sharing, content that shows WIIFM (what's in it for me?), and content that fascinates.

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

When you try things for yourself, you innovate. You develop new ideas and figure out new service packages or agency processes. In our fast-paced world you need to be constantly innovating to stay relevant and not die like a dinosaur.

Inbound PR is not just about using the media, it's about you doing your own PR with your own content on your own channels. The motto here is: have them find you rather than you chase them.